February 13 – 16, 2007 ● Las Vegas, NV U.S.A. ● Las Vegas Convention Center

SOURCING AT MAGICThe Largest Apparel & Fabric

Sourcing Show in North America

MAGIC Marketplace

• The world's largest and most widely recognized trade fair for the apparel industry

• Timing and location is everything– Spring/Summer, Fall/Winter– Las Vegas, NV, U.S.A.

• 1 Million sq. ft. of Exhibition Space• 100,000 Attendees from 80 countries• 2,700 Companies• 5,000 Brands• Buyers and sellers of men’s, women’s,

and children’s apparel, accessories and fabric

MAGIC Marketplace

The MAGIC Marketplace consists of five concurrent running events, providing the most comprehensive apparel and accessory offerings found anywhere in the world.

– MAGIC (Men’s)

– WWDMAGIC

– MAGICKids

– Sourcing at MAGIC

Sourcing at MAGICSourcing at MAGIC provides contract manufacturers, original design manufacturers, fabric & trim suppliers, and service providers direct access to the largest concentration of buying power in the United States.

Full package apparel sourcing and component suppliers now have a unique opportunity to connect with 2,700 branded wholesalers, thousands of private label importers and the top multi-unit retailers.

EXHIBITORS

Sourcing at MAGIC

• Austria• Bangladesh• Canada• China• Denmark• Egypt• El Salvador

With more than 700 companies from over 33 countries, Sourcing at MAGIC is a true destination for the international apparel & fabric sourcing industry...

• Germany• Hong Kong• India• Indonesia• Italy• Jordan• Korea

• Madagascar• Mauritius• Mexico• Morocco• Pakistan• Peru• Philippines

• Sri Lanka• Taiwan• Thailand• Tunisia• Turkey• United States• Vietnam

August 2006 Exhibiting Countries

5%2%

4%9%

3%

43%

14%

14%

4%2%

2%2%2%

China

Hong Kong

India

Korea

Mauritius

Mexico

Morocco

Pakistan

Peru

Taiwan

Thailand

United States

Other

Exhibitor Testimonials• We had great response and opened 30 some new accounts. Big department stores like

Sears, JCPenney, and Wal-Mart shopped in our booth. It was a great way to demonstrate our new lines to these busy sourcing managers. As a returning exhibitors, we enjoyed so the many complimentary services MAGIC offers such as a listing in the Pre-Show & Tell, free brochure mailing to selected buyers pre- show, Matchmaking Service, etc. Out consistent participation and preparation at MAGIC made it successful. In short, Sourcing at MAGIC made all our efforts worth it.

– Judy Chang, CEO, Ezik Corp.

• The leads that were generated by the Matchmaking Service proved to be extremely positive. Sourcing at MAGIC was able to understand perfectly the type of customer/client that would benefit from meeting with us.

– Daniel Lonegran, Sales Director, Vantage Design / Zhejiang Seasoul Co. Ltd.

• This was our first time exhibiting and we had a huge accomplishment. We met many buyers and suppliers from all over the world and could have further business relations. We have contracts from about 30 companies from all over the world with a value of ~US$1,000,000 at this moment! Thank you MAGIC! We will be participating again soon.

– Yun Yeo Ju, Sales, Shin Han Corporation

Category Breakdown

Fabric, Trim & Components

• The fabric and trim sector represents new and innovative domestic and international suppliers of fiber, fabrics, leather, suede, trimmings, and trend publications representing over 16 countries worldwide. Located next to the Original Design Manufacturing and the Contract Manufacturer to provide maximum synergy.

Fabric, Trim & ComponentsExhibiting in the Fabric and Trim section provides comprehensive exposure to all the buying channels of fabric and trim including apparel manufacturers, contractors, brand name suppliers, licensees, products development, managers, and private label buyers – the companies you want to do business with are already coming to MAGIC.

Fabric Categories

66%Fabric

23% Trim4% Print Design

2% Leather

5% Fiber

Contract Manufacturer

• The Contract Manufacturing category provides an environment for hundreds of companies to present their factories abilities, competitiveness, and facilities for the apparel manufacturing process

• First time importers and seasoned product development executives find all necessary resources to initiate a new apparel import business or enhance a well established product development organization.

Contract Manufacturer

• Contract Manufacturing delivers the opportunity to meet and negotiate with factories offering:– “Cut and Sewn Assembly” -

factories that are supplied the fabrications and trimming components from the purchasing buyers for production

– “Full Package” - companies that provide the added service of sourcing all of the fabrics and components for the buyer prior to the cutting, sewing, and assembly process.

Original Design Manufacturer

• Unique opportunity for International designers to showcase their talents in the US Market 

• Unique opportunities for buyers to shop and purchase designs from many countries with lower minimums requirements than manufacturing

• Unique forum for countries to promote their strengths and niches in the apparel and textile world to potential buyers

• Opportunities for manufacturers to offer styling, pattern making and fabric designs to buyers

• Opportunity for US companies to promote their designs and production expertise to medium and large retailers and to promote private brand.

The Original Design Manufacturing category features companies that create value added design and styling to their product range. ODM offers product development teams and buying communities to purchase merchandise in minimum quantities of 360 units or less.

ATTENDEES

Attendees

• The largest concentration of buying power in North America

• 2,900 wholesalers representing 5,000 brands and 20,000 product lines

• Top retailers that represent over $150 billion in US consumer apparel sales

• Private label marketers with $35 billion in purchasing power

Top apparel brands and retailers in the world consider MAGIC to be North America’s premier fashion trade show. Product development executives constantly look for new resources, and exhibiting at Sourcing at MAGIC is the perfect location to build a business opportunity. We have close relationships with top apparel companies, built over 70 years, that is an opportunity unavailable anywhere else in the world.

Buying Communities at MAGICBranded Wholesalers

Private Label Retailer

Multi-unit Retailer

Whole Resellers

• Over 2,700 / retail channels• Seeking design & production to enhance established sales

• Seeking original designed merchandise to add to their proprietary store brands

• 9% of MAGIC attendees have 6 or more retail stores creating a dynamic network of customers to develop SME business relationships

• Independent, medium size importers providing supplies to long-term customers• Their model: to buy ODM and distribute to their channel of small retailers.

– Retail = $120 Billion– Imports = $20 Billion– Buys production minimum ~ 2,400 pieces

BUYER

MEN'S DMM

BUYER BUYER BUYER

WOMEN'S DMM

BUYER BUYER BUYER

KID'S DMM

GENERAL MERCHANDISE MANAGER

BUYERBUYER

Major U.S. Retailers

Major U.S. Retailers

BetterVolumeMass

Branded Wholesalers

DESIGNER MDSR PRODUCT DEV

BRAND MGR

DESIGNER

MDSR PRODUCT DEV

BRAND MGR

SOURCING MANAGER

• MAGIC attracts over 3,000 branded wholesalers• Seeking design and production channels to

enhance established sales– Retail = $0– Imports = $35 Billion– Buys production minimum ~ 2,400 pieces

Attendee Testimonials

• I found the Matchmaking Service extremely helpful to short list what I was looking for in a vendor. Overall the floor layout was very easy to navigate. I am currently researching three potential new vendors/factories whom I met at the show.

– Michele L. Mugno, Sr. Production Manager, New York & Co.

• We feel this was a very successful sourcing trip. We were introduced to a number of potential vendors and are interested in following up with at least 2 vendors from Mauritius and a couple from India in the leather area. We will continue to come to MAGIC and use the Matchmaking Service as a resource. This is our first trip that we have utilized this service and we are extremely happy with the experience and impressed with your enthusiasm and knowledge.

– Jede Phillips, World Sourcing & Production Specialist, The Territory Ahead

• A “must attend” for anyone in the U.S. looking to source overseas. I met many suppliers from India, Peru, and Morocco. The Sourcing Resource Center saved tremendous time, I couldn’t have done it all in a day without it.

– Kathryn Peters, President, Putumayo

Branded Wholesalers

BENEFITS

Benefits of Sourcing at MAGIC

• The easiest, fastest, and most cost effective way to entering the U.S. market

• Meet key purchasing decision-makers– Product Development & Sourcing Mgrs.– Fabric & Trim Buyers– Designers– Branded Wholesalers– Private Label Buyers– Multi-Unit Retailers

• Participate in a marketplace created to support your business model of minimum quantity of purchases and letter of credit buying terms.

Promotion & Marketing

MAGIC is the only trade fair to employ a full-time Attendee Relations staff dedicated to getting buyers to the show

Coordinator Coordinator Coordinator

Men's

Coordinator Coordinator Coordinator

Women's

Attendee Director

Telemarketer Telemarketer Telemarketer Telemarketer Telemarketer Telemarketer Telemarketer Telemarketer

Telemarketing

Matchmaking Service• Each show, our Attendee Relations staff makes thousands of phone

calls to apparel & fabric sourcing executives• They find out what these executives are looking for• Our staff then arranges introductions for them to our exhibitors that

match their criteria• This exclusive and free service generates productive relationships and

speeds up the process of creating successful deals for everyone

Seminar Series

MAGIC’s experience in the apparel industry has led to important and strategic alliances with some of the industry’s leading authorities. Seminars cover a wide range of hot-button issues – international trade law, trend issues, compliance, sourcing best practices, corporate social responsibility, and much more.

Past speakers have included the top industry experts from:

Promotion & Marketing

• 6,000 face to face meetings• 80,000 phone calls• President’s Club – over 6,000 President’s club members• $2 Million in trade advertising to promote MAGIC

Promotion & Marketing

• Over 1,000,000 annually direct mail pieces

•Over 150,000 emails

Pre-Show Exhibitor Marketing

• Exhibitor Profile Mailing– Brochures– 150 word statement– Distributed to potential buyers highlighting

your manufacturing capabilities

Sourcing Resource Hub

• Trend analysis & presentation• Mandarin & Spanish translators• Matchmaking Service• Compliance & Regulation

information• Presentation by key U.S.

Apparel & Textile Associations• Education information on the

methodology of doing business in the U.S.

EXHIBITING

Hard Wall Booth Package

Hardwall booth package includes:• Exhibit Space• 8’ Hardwall with Wood Laminated Panels• Four White Shelves and Brackets OR Four

Hanging Bars and Brackets OR Two of Each• Two Arm Lights• One Booth Sign• One Table• Three Chairs• One Waste Basket• Tan Carpeting• One Electrical Outlet• All Set-up Fees for Booth Package• Drayage

Soft Wall Booth Package

Softwall booth package includes:• Exhibit Space• 8’ High Natural Muslin Fabric Walls• Two Clamp-On Lights• One Booth Sign• One Table• Three Chairs• One Garment Rack• One Waste Basket• Tan Carpeting• One Electrical Outlet• All Set-up Fees for Booth Package• Drayage

Custom Booth / Country Pavilion

PERU

SOUTH AFRICAPAKISTAN

JORDAN

Exhibiting

• Reinforces your company’s position as a credible resource to top apparel companies

• Generate visibility and interest in your products and services

• Enables you to meet thousands of product development executives, sourcing managers, buyers, importers, and distributors representing $181 Billion in US apparel sales

This is where the world’s leading sourcing companies come to be seen. Exhibiting at Sourcing at MAGIC:

What will be YOUR share?

February 13 – 16, 2007Las Vegas, NV U.S.A. - Las Vegas Convention Center

www.sourcingatMAGIC.com

APPLY TO EXHIBIT TODAY!

For more information:

Nancy Yamadanyamada@MAGIConline.com