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Art Walk Jacksonville 214 N. Hogan St. Suite 120 Jacksonville, FL 32202 Feature Article For Immediate Release Contact: Joseph Garcia Public Relations Practitioner for Art Walk (954)-547-5011 [email protected] University Students Discover New Weekend Destination JACKSONVILLE, Fl., October 5, 2015 –Joe Florea will explain that there is no feeling like the sound and strength of powerful amplifiers in a live music venue. The presence of energy at Underbelly is only part of what attracts University of North Florida students. Florea is a 21-year-old UNF student who enjoys going to concerts and spending his free time at social gatherings. “The sense of being physically moved by music is what keeps my friends and I coming back to Underbelly,” said Florea. Walk down the bustling streets during Art Walk and the collection of places to grab a bite to eat, shop or see some local art surround the entire festival area of downtown. “My friends are always looking for new places to see live shows. We mostly look for places that serve alcohol and have live music,” according to Florea. Florea and friends can find what they are looking for at Art Walk and the surrounding local businesses such as Underbelly. “Many of Art Walk’s visitors fall under the millennial category,” according to Downtown Vision Inc.’s Art Walk marketing director Hana Ashchi. Like Florea, millennial’s and “young student pathfinders” enjoy going to concerts in their free

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Page 1: Feature for Portfolio

ArtWalkJacksonville214N.HoganSt.Suite120Jacksonville,FL32202

FeatureArticle ForImmediateRelease

Contact:JosephGarciaPublicRelationsPractitionerforArtWalk(954)[email protected]

UniversityStudentsDiscoverNewWeekendDestination

JACKSONVILLE,Fl.,October5,2015–JoeFloreawillexplainthatthereisnofeeling

likethesoundandstrengthofpowerfulamplifiersinalivemusicvenue.The

presenceofenergyatUnderbellyisonlypartofwhatattractsUniversityofNorth

Floridastudents.

Floreaisa21-year-oldUNFstudentwhoenjoysgoingtoconcertsand

spendinghisfreetimeatsocialgatherings.“Thesenseofbeingphysicallymovedby

musiciswhatkeepsmyfriendsandIcomingbacktoUnderbelly,”saidFlorea.

WalkdownthebustlingstreetsduringArtWalkandthecollectionofplaces

togrababitetoeat,shoporseesomelocalartsurroundtheentirefestivalareaof

downtown.“Myfriendsarealwayslookingfornewplacestoseeliveshows.We

mostlylookforplacesthatservealcoholandhavelivemusic,”accordingtoFlorea.

FloreaandfriendscanfindwhattheyarelookingforatArtWalkandthe

surroundinglocalbusinessessuchasUnderbelly.

“ManyofArtWalk’svisitorsfallunderthemillennialcategory,”accordingto

DowntownVisionInc.’sArtWalkmarketingdirectorHanaAshchi.LikeFlorea,

millennial’sand“youngstudentpathfinders”enjoygoingtoconcertsintheirfree

Page 2: Feature for Portfolio

ArtWalkJacksonville214N.HoganSt.Suite120Jacksonville,FL32202

time.Underbellyiswheretofindthenewestbands.AccordingtotheUnderbelly

website,“Underbellyisthe#1livemusicvenueindowntownJacksonville.”

“AtUnderbelly,thesoundofbasscanbefeltinthechestandcreatesa

melodythatispalpable,”saidFlorea.“Wealsolovetoseekoutnewtalentinthearea

sowecanshowoursupportforlocalmusician’s,”saidFlorea.Underbellyishosting

anopenmicfortheevent.“Thenoveltyofthiseventiswhatattractsmanystudents

fromUNFtoexperienceallthereistoengageindowntown,”accordingtoFlorea.

UnderbellyisoneofmanylocalspotsthatmakeuptheArtWalkevent.

“Avarietyofbeerremainshighonthelistthatgoesintothedecisionmaking

processofUNFstudentsdecidingwheretogooutontheweekends,”accordingto

Florea.TherearemanybarsaroundArtWalkthatprovideavarietyofcraftbeersto

delightthetastebuds.