Notice the giant wave on the left and the snow top

One Logo Says It AllA hidden message in a logo is waiting to be discovered!

By Andrew Phanutaiwat Feature Writer

There are hundreds and hundreds of logos in this world. But we barely notice them. There are logos on loads of things like T-shirts, pants, hats, packaging, etc. Logos are made by companies to advertise their brands and products.

A simple and effective logo can change it all. Logos communicate a powerful message to people. It helps people identify which brand owns which product. Logos advertise and give the companies recognition. The Quiksilver logo is a really meaningful logo that sends out a powerful message to customers. Quiksilver sells many things such as clothes, surf wear, swim gear, snow wear for males. What is in the logo tells you a whole lot of things about Quiksilver.

What’s the message?The Quiksilver has a big giant wave on the left and a snow top mountain on the right. You may be wondering so what?

If you look closer the giant wave means that Quiksilver sells surf wear

and swim gear. The snow top mountain shows that Quiksilver sells snow wear. Now you see what I mean? Just one logo can give a really powerful message. Isn’t it amazing? Quiksilver deliberately made the

logo like that to give people the message about their brand.

Where was it started, Who is it for?The Quiksilver logo was created in 1969 in Torquay Victoria,

Australia. The company owner named Alan Green and John Law designed the Quiksilver logo. Have you ever wondered why the company’s name is Quiksilver? It’s because Alan’s wife Barbara was reading a newspaper when she found the word quicksilver. The word quicksilver by an ancient alchemist means turning base metals into gold. The goal of the company is

turning good fabric into excellent products. So they used Quiksilver as their brand name.

Here’s another interesting fact that I think most people don’t know

yet. The Great Wave off Kanagawa, a famous ukiyo-e print by a Japanese artist named Hokusai, inspired the

Quiksilver logo.  Notice that Hokusai ukiyo-e print has a big wave and a small snow top mountain in the far distance. The Quiksilver logo is pretty similar to The Great Wave off

The great wave of inspiration!

Kanagawa. Quiksilver’s target audiences are men and boys who like to surf, ski and swim. Quiksilver is also for fashionable, sporty men and boys.

Why?So why did Quiksilver create this logo. The logo is really simple and catchy. Logos simply attract people’s attention. The simpler the logo is, the easier it is for people to remember. Whenever people see Quiksilver’s logo they’ll know right away it’s from Quiksilver. Quiksilver want people to recognize that they make surf wear, swim gear and snow wear. The Quiksilver logo is found in products like clothes, swim ware, surf ware and snow wear. People who buy Quiksilver’s products receive shopping bags that advertise Quiksilver when their customers carry their shopping bags. The Quiksilver logo is really simple, but sends out a powerful message to customers.

One logo can make a huge differenceThe Quiksilver logo is really simple, but makes a huge difference. When people see the logo they might think of

places with waves and snow. What is really interesting is that Quiksilver not only made one logo but also another logo using the same design. Roxy was founded in 1990. founded by the same

creators of Quiksilver. Roxy sells surf wear, swim wear, snow wear and cool clothes for females. The creators of Quiksilver used two of Quiksilver logo to create a heart shape. Cool isn’t it!

Quiksilver’s products are for male customers and Roxy’s products are for