THE CONCEPT

THE CONCEPT

David Charlton started hair-dressing in the U. K- at the age of 16. While working in his Uncles (Jeffrey) salon, he also attended DurhamTechnical Collegefor 3 years and passed with Distinction the City and Guilds ofLondonInstitute Examination in Mens and Ladies Hairdressing. He then went on to South ShieldsTechnical Collegewhere he passed with Distinction the Advanced City and Guilds ofLondonInstitute Examination in Mens and Ladies Hairdressing. He then went on to teach hairdressing at the South Shields College.

After attending seminars and workshops inLondonDavid in turn conducted many workshops for the North East Hairdressers Federation. In 1978 David came to Manila to manage the Rever Salon inthe Mandarin Oriental Hotel. After becoming a partner and then sole owner, David expanded the Rever Salons to 5 locations.

By 1989 David realized there was a void in the Philippine market for a salon that would provide high quality hairdressing at very reasonable prices. So the first salon located in New Farmers Market, Araneta Center, Quezon City was established.

Within the next 4-5 years David, going into partnership with business acquaintances, opened another 13 Davids Salons. David again realizing that there was a-nationwide demand for his salons then opened up to the idea of allowing people to apply for a partnership.

Since then the Davids salon group has expanded to 107 salons operational to date with 6-8 salons under construction or in the planning stage.

David foresees further expansion very probable within the Philippines. As the countrys economy in general improves and individual cities and towns grow so then will their need for high quality hairdressing at reasonable prices. David also has plans to expand into Asia as the opportunity presents itself.OBJECTIVE:

Like all your business policies, your complaints handling policy needs to further your overall business goals. Accordingly, your complaints handling policy needs to stem from your strategic business objectives.

Wed be very surprised if the following points arent at least part of your business objectives: keeping current clients happy using constructive criticism as a base for extending market share Ensuring continuous improvement for your business Giving the best service to a customer Having a reasonable profit Giving staff and personnel proper compensation Having a lot of target prospect and be their regular customer Being the most famous and most reliable salon in townCompany Logo First Logo of Davids Salon

Second Logo of Davids Salon-1985

Latest Logo of Davids Salon 1993

COMPANY PROFILE:At present Davids Salons Inc. consists of the training facility, accounting department, personnel department, purchasing department, and overall management- Although we are in the process of turning Davids Salons Inc. into a holding company that will control the shares held by David Charlton in the various salons. The possibility in the near future of an IPO on the PhilippineStock Exchangeis being explored. Davids partners will also be invited to participate in this undertaking when it materializes.

Each company department is headed by personnel that have worked with or been known to David for many years.

Currently we have four full time hairdressing instructors and sevenpart time workingunder the direction of our Training Director. Although we will be expanding this number as our facilities are increased.

There are six personnel managers working under our Personnel Director who are each responsible for the staff for salons in their areas. Although each of the managers is ready and able to help out in any salon as needed. The personnel managers also visit the salons to check on daily operations and the staffs activities.

Our accounting department is under the control of our Comptroller who currently has fifteen accountants and accounting derks handling our financial statements, payroll,social securityand taxpayments etc.. We do have a computer network system in place which we will be improving and expanding over the next few months.

Purchasing and distribution is handled by three managers with nine stockmen and delivery drivers. The managers are responsible for purchasing the products needed by the training center and the salons from our various suppliers at bulk discount prices. Then they distribute these supplys to the various salons.SERVICES OFFERED:

Hair Treatments Gives you the hair that shine and more healthy

Oxygen Hair Treatments The new frontier for hair care is oxygen therapy, it facilitates microcirculation and improves the health of scalp.

Modern hair dyes are classified as permanent (or oxidative), semipermanent, and temporary. Permanent hair dyes, which make up about 80 percent of currently marketed products, consist of colorless dye intermediatesDigital Hair Perming is apermthat uses hot rods with the temperature regulated by a machine with adigital display, hence the name.[1]The process is otherwise similar to that of a traditional perm. The name "digital perm" is copyrighted by a Japanese company, Paimore Co.Hairstylists usually call it a "hot perm."Hair Rebonding Rebonding is a chemical hair treatment that makes your hair straight, sleek andshiny. It is a permanent and expensive procedure. Prices for the treatment may vary across salons due to products used, service, your hair type and post treatment care.Hands Nails Feet Services MANICURE: is acosmeticbeauty treatmentfor thefingernailsandhandsperformed at home or in anail salon. A manicure treatment is not only a treatment for the natural nails, but also for the hands. A manicure consists of filing, shaping of the free edge, treatments,massageof the hand and the application ofpolish.

PEDICURE: is a way to improve the appearance of the feet and thenails. It provides a similar service to amanicure. The word pedicure refers to superficial cosmetic treatment of the feet and toenails. A pedicure can help preventnail diseasesand naildisorders. Pedicures are done for cosmetic, theraputic and medical purposes. Hot oil manicure

is a specific type of manicure that cleans the cuticles and softens them with oil. It works well for dry skin and nails that are brittle as it improves them both by leaving them soft and pliable. Types of oils that can be used are mineral oil, olive oil or commercial preparation in an electric heater.Paraffin treatment

Hands can be dipped in meltedparaffinwaxfor softening and moisturizing. Paraffin wax is used because it can be heated to temperatures of over 95 F (35 C) without burning or injuring the hand. The intense heat allows for deeper absorption of emollients and essential oils.Hair Removal/ Waxing less painful, and epilation can be done on the armpit, shoulder, legs, bikini line and any otherpart of the body you like.Hair Spa A SpaHair Treatmentmakes for a great conditioning treatment for my hair and a relaxing day at the same time. Try it and take your hair from stressed (by hair-color, sun, wind, blow-drying, etc) to silky, shiny, bouncy; all while pampering yourself.Facial exfoliation a mechanical or chemical exfoliant. Mechanical exfoliants have a gritty texture that rubs away the surface dead skin cells. This type of exfoliation usually happens during the steam. Chemical exfoliation uses enzymes and acids to loosen the bond between skin cells. A gentle enzyme treatment can be done during the steam Facial Extraction

.This is the removal of blackheads or whiteheads if you want it and need it. People have different pain tolerance for extractions. They can be uncomfortable, especially on thin or ruddy skin. Extractions can cause broken capillaries and discoloration if done improperly.Facial Mask

targeted to your skin type (dry, oily, combination, sensitive, mature) and condition. LOCATION:What about the building itself? The best location can be ruined by the worst building. Here are some things to look out for: Is it big enough for all your operators, clients and equipment? Is there enough car parking for your clients? Is the property in acceptable condition? How much will it cost you to renovate or decorate? Is the doorway easy to see, enter and use? Do you have good window space and natural light? Can you afford to pay the overheads?You will need to check the conditions of the lease and it is a good idea to check with the local council and service providers that the building has everything it needs for your purpose. You need to know that the building is zoned correctly for your purposes.

Financial Statement:Capital, Beauty Salon

P 1,560,000.00Haircut RevenueRentWagesinsuranceUtilitiesLicenses fees taxesSupplies/maintenanceAdvertising/Marketing

Net incomeP 262,080.00P12,000.00P 112,320.00P 2,500.00P 3,000.00P 9,000.00P 6,000.00P 5,000.00

P 112,260.00

Total Capital

P 1,672,260.0Beauty Salon Income Chart

Total Revenue for the 4 months:P 1,078,510.00

Total Drawing for the 4 months:

P 619,681.00

Capital after the 4th month:P 2,018,829.00

Store Layout:

Income statement Chart

Polytechnic University of the Philippines

College of Business

Department of Marketing Management

Feasibility Study Submitted by:

Alberto Carla V.

Romero Shiella E.

Tuazon Mark Gerald S.

Valenciano Jorge Michael I.

BSBA-MM-2-2DFURNITURES AND EQUIPMENTS:1.) Shampoo bowls and chairs2.) Styling salon chairs3.) Salon chair bases

4.) Barber chairs

5.) Styling stations6.) Salon reception desk

7.) Waiting area seating

8.) Salon retail displays9.) Salon manicure tables

10.) Salon trolleys

11.) Hood dryer

12.) Pedicure spa chairs

13.) Massage tables14.) Salon lighting

15.) Spa Equipments

_1411242535.xlsChart1

262080149820

273560163201

256340130240

286530176420

Haircut Revenue

Beauty Salon, Drawing

Sheet1

Haircut RevenueBeauty Salon, DrawingSeries 3

Month 12620801498202

Month 22735601632012

Month 32563401302403

Month 42865301764205

1078510

619681