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FEASIBILITY STUDY

Executive Summary

The HEALTHY HEART DINER is a project designed for a restaurant that will

provide the residents of Belize City and Cruise Tourist with heart healthy meals.It is operated by two partners. Tiffany Bonner acting General Manager and

Rose Reynolds nutritionist cook. We plan on hiring Emmett Arthurs, Troy Gabb,

Tamara McDonald, Rebecca Flores each holding a specific post. The plan is to

obtain a loan of fifteen thousand ($15,000) for start-up capital. The partners

are actively involved in the everyday running of the restaurant and will collect a

salary after three months of the launch of the business. Leaving the money to

grow in the business, although we have four employees they will be getting their

weekly pay, this will not affect the business. After the three months the owners

will then be receiving their salary that will be included as part of the expenses.

This way the profits will be re-invested into the business to enhance gradual

expansion. This is so businesses tend to take up to three years to make a profit

however; we plan to make profits after 6 months of opening.

We have established competitive advantage in that the meals will be prepared

by a Rose Reynolds, a well qualified nutritionist cook having more than five

years of experience in the business. Meals will be prepared with special

ingredients. It is Rich in health-promoting nutrients and provides a percentage

of daily value (DV) for different vitamins and minerals. Juices are made from

fresh vegetables and fruits. A combination mixture in drinks will also be

provided that is delicious and also specialized for the alleviation and prevention

of certain illness. In addition the cost of our food is very reasonable.

The building of customers relationship with the business will be emphasized.

We plan to gather information about our customers and will be flexible in

making arrangements for special food based on their requirement. For example

a person with diabetes will be able to get all three meals a day or as requested.

Also, the food content will be available for customers upon request free of

charge. Delivery services will be available for those who wish to access this

service at a small fee. Orders can be placed by email, phone or text.

The restaurant will be situated in Belize City on Albert Street which is

accessible everyone who desire to sit and eat in a cool, clean and friendly

ambiance. Customer satisfaction will be our priority, this is guaranteed. Two

computers will be available for internet access and a prepaid telephone

available for customer usage.

Sample Feasibility Study - Restaurant http://www.papercamp.com/print/Sample-Feasib

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Base on results from surveys conducted, it has been discovered that a great deal

of the Belizean population are aware of the importance to eat healthy and are

making efforts be healthy and will definitely buy healthy food once available.

Our target customers are everyone who is interested in eating healthy and

wants to remain living a healthy life or those who need to improve on their

health.

Expected break even etc.

TABLE OF CONTENT

Content Page No

Executive Summary..

Description of Product

Description of Business Model..

Marketing Strategies.

Financial Analysis

Development Strategy...

Management Analysis.

Recommendation for Improvement of Start Up Plan.

Conclusion.

APPENDICES

Financial Assumption..

Ratio Analysis..

Pictures of Venture Products..

Market Research Study Results

Patent Identification..

Contracts.


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Lease..

Description of Products and Services

At this point we are at the start-up stage. Over the past few years we have

noticed that people are healthy conscious. Therefore we conducted a surveyand the survey results show that people are starting to eat healthy. We have

identified that the most popular player is Ms. Karen Rosito, a nutritionist and

aerobics instructor. She does not have a restaurant however she has customers

who are apart of her exercise class that sign up with a monthly diet plan of

which she provide only lunch on a weekly basis (Monday to Friday only). On

the other hand our indirect competitors are the people who sell unhealthy food

at less cost. Which now leads to the fact that the problems the industry is

experiencing is that our food regulations set forth by Government of Belize does

not cater for the people who desire a healthy lifestyle for the ingredients are

expensive compared to the food that are not of quality but cheaper.

With these information gathered, we have decided it will be feasible to provide

tasty nutritious food prepared with healthy ingredients such as natural oils,

wheat, grains, nuts, greens and vegetables. In addition we plan to provide

fresh fruit and vegetable drinks such as fresh juices, shakes and slush. Apart

we can provide extra special ingredients to suit the needs of our customers at

their request.

A key success factor in the industry is to first understanding what must be done

to make the business a success, ensuring we are making a profit. We have

analyze that location is one key therefore the business is located in the heart of

city where most business are established and many people are around shopping.

Our location is convenient and we plan on providing reliable and timely

delivery and pick-ups. Maintain and improve customer loyalty and satisfaction.

Our customer loyalty will be seen through our transparent operations. This

will enable us to generate a solid customer base and increase sales. We will

provide 100% customer satisfaction in order to keep a close and positive

relationship with every customer through use of personal greeting strategies,

customers feedback, and quick response to customers request or complaints.

One of our objectives is to minimize overhead costs. This will be done not

hiring outside consultants, but doing our own accounting, marketing, and sales.

Description of Business Model

Marketing Strategies, Financial Projections, Critical Assumptions and Risk

Factors


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Marketing Strategies

The target customers are people that are health conscious and the ones not

aware on how to be or eat healthy. The health conscious people see the need to

be healthy and physically fit. Most times people of both categories need to

consult with a nutritionist to be told or given a weekly diet plan. In addition

there are many people that have illness such as diabetes or high blood pressure.

The age group is among ages 7years to 100 years given special emphasis on

ages 45-65 as these are the people that require a more carefully suited nutrition

plan. Since Belize City is a accessible transit locality that connects us from

north to west, it is closely netted therefore almost all customers will be in our

business locations. We are estimating that 85% of our customers will be in the

service trading area and the remaining 25% will be cases of walk-ins. These

target customers consume sea-food, veggies, fruit drinks and food cooked with

healthy special oils. They prefer to buy these products to improve their quality

health and reduce risk of being unhealthy. The target customers buy theseproducts mainly at lunch time each day and second to that at the morning times

after a short exercise or after waking up as the firs meal of the day. This data

was collected during a survey done by the group of a random sample with

questioners by 100 volunteers. Our valued customers expect healthy nutritious

food that is health wise safer than what the other competitors are offering. In

addition they expect the food to be tasty and of high quality having minimal

unwanted fat and calories.

Advertisement and promotions will be targeted to highest percentage of our

customer base within the age of 45-65. Careful thought and consideration will

be placed into this advertising and promotion of the service and product.

Therefore at first will be circulating flyers to all businesses and to walk-ins.

Secondly we will be advertising via television for people to see a sample of our

delicious meals, and of course on a regular basis, we will be advertising on Love

FM and few adds on more FM. We will try our best to get the adds played

during the evening around news time. This means two main television station

channel 5 and 7 will be playing our add so that people will become aware of our

business. This visual media may be the most effective method of reaching our

target customers. In the first year, a budget of $ will be set

aside as funds available advertising. The promotion campaign will be

positioned on health products as a way of eating in an affordable convenientlifestyle that have positive long term benefits that make it essential to everyone

no matter the orientation or culture and background. Publicity is essential to

all company especially a new small enterprise therefore it is very critical to our

product so much that we have decided to invest in $ the promotion drive

each year. These figure was not arbitrary picked out of the sky it was done with

careful thought and analysis of the current cost and realistic figures.


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TIME LINE FOR DEVELOPMENT OF STARTUP

Development Strategy

Getting the business up and running has to first be accomplished by seeking out

an ideal location where it will be an easy access for customers and to reach themarket that its targeting. Other steps include getting the equipments,

crockerys, etc which will all be gathered within one months time.

Management Analysis

The Management Analysis is a Partnership agreement consisting of two persons.

This business has two co-owners Rose Lambey also being cook, Tiffany Bonner

as the Manager. The startup capital will be a loan from the Bank amounting to

$15,000.00. Each member will be contributing our development strategy in a

step process is that first we had done a feasibility analysis guide before makingany decisions. This gave us information on the market, sales and profits

potential on this food business we plan to venture. After the results show that

this food industry is feasible then it will be up and running in full force.

The co-owners tend to hire four employees. Each employee is going to be

assigned specific task which they will accomplish on a day to day basis, one

person will be hired for assisting in the kitchen as cook. This person will be

hired on knowledge that he/she has the working experience or has been

assisting in any way at another business. One person will be a waitress that was

working for at least six months, and at least has the background of how to serve

and be courteous to customers. Person has to know how to balance a tray and

has to be flexible in such position. The business also intends to have a delivery

person for customers who cant make the time to visit the restaurant; such

person has to know the streets of Belize in order to carry out orders in a timely

manner. There will be a cashier who will be responsible for cash and also

assisting waitress for talking orders from customers in times when it gets busy,

the cashier will only be taking orders at the counter while he/she manages cash

register. Cashier has to know the basic addition and subtraction so that there

will be no room for miscalculation. Each person hired has to be trust worthy and

willing to give extra hands when needed.

The business will need to get its trade license. Registration of the business has

be done at the Business Bureau in Belmopan City before the business opens, this

it to certify that it is a legally registered business and has all rights to be serving

the public. Healthy Heart Diner will recycle all its empty plastic bottles, and all

waste material will be disposed of daily. Waste materials such as peelings from

fruits and vegetables will be sold for fertilizers to plants as other income to the


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business.


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