feasibility studies - tsirt printing

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    Chapter I

    INTRODUCTION

    A. Brief History of the Project

    Twenty first (21st) century is called the digital age because it is the era of

    modern technologies that we are using in our everyday life. These advance and

    sophiscated technologies help us to do our work easier and faster. One of the

    advance technologies is the digital t-shirt printer. It is one of the newest machine

    that was invented to satisfy our growing needs, wants and desires. Printed T-

    shirts are in demand nowadays thats why the researchers chose to establish a

    Digital T-Shirt Printing Business.

    The proposed name of the business is WATTASHIRT. This name was

    chosen because of its simplicity, uniqueness and sweetness sound that can be

    easily distinguished by the market. The researchers want to attract customers not

    only for its remarkable name, but significantly the quality and standard of every

    printed shirts that it can produce. This establishment is located at the 2nd floor of

    Mega Center the Mall,Gen. Tinio St., Cabanatuan City financed by Mr. Roberto

    U. Cariazo Jr. This kind of business is a service type which needs to be

    established in a place where it is well populated and should be easy to

    locate.With that the researchers have chosen the right and the best location for

    the said business.

    WATTASHIRT targets the people of Cabanatuan most especially the

    students in the nearby schools/universities.

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    B. Statement of the Problem

    The central problem of this study is the evaluation of the viability of

    establishing WATTASHIRT, a digital t-shirt printing business here in

    Cabanatuan City, Nueva Ecija.

    C. Objectives

    The main objective of this study is to determine the viability and feasibility of

    the proposed venture.

    Specifically, objectives from the point of view of the four functional areas ofmanagement are as follows.

    1. Marketing

    a. To identify the demand and supply for the products.

    b. To formulate marketing strategies for a successful business operations.

    2. Technical

    a. To develop the processes involved in operationalizing the project in the

    most effective and economical way.

    b. To know the production requirement in the establishment of a digital

    printing business.

    3. Organization and Management

    a. To design organizational set-up that is best suited for the proposed

    project.

    b. To determine the number and qualifications of the people required to

    manage the project effectively.

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    4. Financial

    a. To identify the sources and mode of financing of the proposed business.

    b. To make an estimate of the amount of initial investment required to

    execute the project.

    c. To present projected financial statement of the proposed venture for the

    next five years.

    d. To evaluate the profitabiliy, liquidity and stability of the proposed business

    venture.

    D. Significance of the Study

    The significance of the study has a great impact to the community and

    society as a whole, these are as follows: Firstly, to the potential customers they

    will have a personalized t-shirt at a very affordable price. Secondly, to the printing

    industry for it will improve the customers buying habit, and of course the

    industrys merely stability as well.

    To the university, this study will serve as a reference in the library.

    To show to the aspiring businessman that this kind of business is

    profitable.

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    E. Scope and Limitations

    This study covers the establishment of WATTASHIRT in Mega Center

    the Mall, Gen. Tinio St.,Cabanatuan City. All necessary information are

    gathered.

    This study was done within a regular term of second semester of school

    year 2009 -2010. Relevant datas were gathered during this period.

    The survey covers those people in the mall. Generally, the target market

    of this business are the end users. This market includes the students, and those

    people who were t-shirt lovers. The limitations of the researchers in the study isthe actual distance of other possible customers outside the vicinity of Mega

    Center the Mall, Gen. Tinio St., Cabanatuan City. This study is for academic

    purposes only.

    F. Methodology

    1. Sources of Data

    The Researcher used two classes of data, primary and secondary data.

    a. Primary Data were obtained through survey questionnaires and

    interviews. A sample survey questionnaire was formulated by researchers for the

    target market. This was validated by the five experts and five laymen before

    administration. Experts are those directly involved or have experience in running

    a business venture with some advancement in technology. A copy of the

    validation sheet and questionnaire are presented in Exhibit I-A and Exhibit I-B

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    respectively. Three hundred ninety five (395) copies of survey questionnaires

    were distributed, all of which were retrieved.

    Interviews were conducted to those who have existing printing business. A

    copy of a sample letter of request for an interview and structured interview guide

    questions are presented in Exhibit I-C.

    b. Secondary Data were gathered from printed materials, books,

    magazines and related studies made on the subject. These materials were

    generated from National Statistics Office (NSO), Bureau of Fire Protection(BFP),

    Department of Trade and Industry(DTI) and some of the website in the internet.2. Research Design

    To yield a meaningful and relevant information, the researcher used

    exploratory and descriptive methods.

    a. Exploratory Method. The researcher conducted survey and some

    interviews to some well known establishments who also practice the same

    business.

    There were no printed studies regarding this type of business in Araullo

    University library however, lots of sufficient information were obtained through

    internet research and surveys. The result of interviews is presented in Exibit I-E.

    b. Descriptive Method. Descriptive method was used to gather and

    describe comprehensively the characteristics of the target markets elements.

    The description is based on a sample size which represents the total population.

    Survey questionaires were distributed randomly to the prospective clients to

    study and determine the demand and supply rate.

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    The formula in computing the sample size is:

    = N where;

    = sample size

    1+N N = estimated population

    = margin error

    The target market is composed of eleven thousand one hundred fifty (11,

    150) ages 10 20, Nine thousand nine hundred thirty five (9, 935) ages 21 30

    and eight thousand seven hundred fifteen (8, 715) ages 31 55.Table I-A

    Target Market Population2009

    Ages 10 20 Ages 21 30 Ages 31 55 Total11, 150 9, 935 8, 715 29, 800

    Source: Mega Center Mall management

    The sample size of three hundred ninety five (395) is resultant of the following

    computation.

    = 29800

    1+29800 (5%)

    = 395

    where;

    = sample size

    N= 29800 = 5%

    The sample size was pro-rated accodding to the weight of each category

    in population. One hundred fifty five (155) copies where distributed to ages 10

    20, One hundred twenty eight (128) copies where distributed to ages 21 30,

    One hundred twelve (112) copies where distributed to ages 31 55 respectively.

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    3. Treatment of Data

    All quantitative data gathered were processed using manual or personal

    method. Comparative analysis was also used to analyzed data.

    Historical information on variables involved in forecasting the figures in the

    marketing aspect were inconsistently increasing. Hence, projections were

    computed through the use of Statistical Straight-line Method. This method has a

    formula that goes as follows:

    Y = a + bx Where;

    = Y - b

    X = is the assigned value

    B = XY- XY/n a = is the constant

    X - ( X) b = is the parameter

    N = number of years

    Y = is the given data

    To determine the earning desirability of the investment, the following formula

    were used.

    a. Net Present Value (NPV). A sophisticated capital budgeting technique;

    found by subtracting the projects initial investments from the present value

    of its cash inflow discounted at tha rate equal to the investors cost of

    capital.

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    Formula: Present Value of cash flow

    Less: Cost of Investment

    Net Present Value

    b. Internal Rate of Return (IRR) is a technique used to determine the

    discount rate which equates the present value of cash inflows with the

    initial investment associated with the project. The rate is actually the

    compound annual rate of return the investor will earn if it invest in the

    project and receives the project cash inflows.

    n

    IRR = ___t____ =

    t=1 (1 + IRR ) t t

    Where;

    = initial investment = cash flow

    t = period k = cost of capital

    c. Profitability index (PI) is the ratio of the present value of the future cash

    flows to the investment.

    Formula:

    PI = Present value of cash flow/cost of investment

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    To ascertain the viability in terms of soundness and condition of the

    project if implemented, the following formula were used.

    d. Current Ratio is measure of the number of pesos of current asset

    available to meet current obligation. It is best-knoww liquidity

    measurement. A current ratio of less than one indicates the firm has a

    negative working capital.

    Current Ratio = Current Assets

    Current Liabilities

    e. Operating Performance Ratios examine the performance of the

    management in the operating business. They are divided into two

    subcategories operating efficiency and operating profitability.

    e.1 Operating Efficiency Ratios question how efficient would the

    management be using the asset they have at their disposal based in the plans

    set forth in this study.

    i. Net Fixed Asset Turnover Ratio is a measure of the projects

    utilization of fixed assets.

    ii. Equity Turnover Ratio measures how effectively would the

    owners net worth will be used in the project

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    Total Fixed Asset Turnover = Revenue

    Average Total Net Fixed Asset

    Equity Turnover = Revenue

    Average Equity

    e.2 Operating Profitability Ratios look at how good plans are set in

    gaining profit out of the investment in the project.

    i. Gross profit margin equals percent of sales available after

    deducting cost of goods sold. This percentage is a available to cover selling

    general and administrative costs and also earn a profit. It indicates the basic cost

    structure of the project and its cost-prize position.

    ii. Operating Profit Margin relates the projects profit to its net sales .

    The variability of this ratio is a prime indicator of the business risk of the project.

    A higher ratio implies that the company has a higher level of fixed costs and

    therefore inflexible.

    iii. Profit Margin shows how much profit is generated on every peso

    of sales.

    iv. Return on Net Equity indicates the projects return on all the net

    worth employed. It measures return on all available internal funding.

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    Profit Margin = Profit

    Revenue

    Return on Net Equity = Profit

    Average Net Equity

    G. Review of Related Literature

    The literature review identifies and gathers key issues about the quality

    and status of printing business, including its influences and the range of

    provisions for students and some professionals and possible customers.

    At the beginning of the twentieth century, the T-Shirt quickly became an

    American favorite. Now, a century later, at the beginning of the twenty-first

    century, the T-Shirt remains as popular as ever.

    The American T-Shirt began during WWI when American troops noticed

    European soldiers wearing a comfortable and lightweight cotton undershirt during

    the hot and humid European summer days. Compared to the wool uniforms that

    the American soldiers wore, these undershirts were cooler and more comfortable

    and they quickly caught on with the Americans. Due to their simple design, these

    shirts became known in the USA as "T" shirts or, as we know them now, "T-

    Shirts".

    By the 1920's, "T-Shirt" had become an official word in the American

    English language with it's inclusion in Merriam-Webster's Dictionary. By W.W. II,

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    both the Navy and the Army had included the T-Shirt as standard issue

    underwear.

    Initially pegged as an undergarment, the T-Shirt soon came in to it's own

    on the big screen. John Wayne, Marlon Brando and James Dean all shocked

    Americans by wearing their underwear on national TV. In 1951, Marlon Brando

    shocked Americans in his film "A Streetcar Named Desire" when his T-Shirt was

    ripped off of his body revealing his naked chest.

    By 1955, the T-Shirt was tolerated worn without another shirt covering it. Then

    James Dean made the T-Shirt real cool in "Rebel Without A Cause". JamesDean made the T-Shirt a contemporary symbol of rebellious youth.

    In the 60's people began to tie dye and screenprint the basic cotton T-Shirt

    making it an even bigger commercial success. Advances in printing and dying

    allowed more variety and the Tank Top, Muscle Shirt, Scoop Neck, V-Neck, and

    many other variations of the T-Shirt came in to fashion.

    The T-Shirt was inexpensive, in style, and could make any statement you

    cared to print. The American T-Shirt came into it's own during the late sixties and

    seventies. Rock and Roll bands began to realize that they could make significant

    amounts of money selling their T-Shirts. Professional Sports caught on and soon

    the officially licensed T-Shirt became hot merchandise.

    During the 80's and 90's the production of T-Shirts and the mechanics of printing

    on them increased the volume and availability. Soon the American T-Shirt was

    being called a commodity item in the apparel industry.

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    H. Definitions of terms

    The following terms are defined as used operationally in this research:

    a. Round neck Shirts a collarless usually short sleeves knit shirt without

    fastenings usually made of cotton and worn for leissure and sports.

    b. Polo shirts a lightweight casual shirt, usually made of knitted cotton

    with the small collar and bottoned opening at the neck

    c. License a permit granting permission to engaged in an activity that

    would otherwise be illegel. The main purpose of a license is to protect the

    public interest. A licensed issued by the government agency is required inorder to pursue a certain occupantions, run certain business and enjoy

    certain privileges.

    d. Ink colored paste use in printing

    e. Printing the production of printed matter.

    f. Proprietorship is the capacity of an individual in effective and efficiently

    managing abusiness towards customer satisfaction and profitability of

    services.

    g. Proprietor an individual who owns the business himself.

    h. Market can be categorized into consumers.

    i. Depreciation the systematic allocation of the depreciaable amount of an

    assets over its useful life.

    j. Cashier - a person in charge of the cash transaction.

    k. Design the arrangement of parts, forms, color, especially as to produce

    an artistic unit.

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    l. Designer a person whose work is making a design.

    m. Cotton a soft, white, fibrous mattter around the seeds of various plants

    of the mallow family.

    n. Rayon any of various textile fibers produced by pressing a cellulose

    solution through very small holes and solidifying it in the form of filaments

    o. Silk a fine, soft, shiny fiber produced by the silkworm.

    p. Linen thread or cloth made by flax.

    q. Wool a soft, curly hair of some animals like sheep and goat.

    r. Whole sale a sale of goods in relatively large quantities, usually at alower cost per item.

    s. Retail the sale of goods in small quatities directly to the consumer.

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    Chapter IIMarketing Aspect

    A. Product Description

    Being different to others make us unique and cool. We are engage in a

    digital t-shirt printing business. Statement and personalized shirts nowadays are

    really in demand. We offer an instant printed shirt by using a digital printing

    machine which is better than the other printing press that only uses heat press

    machine. We dont want our customers to wait for a long period of time. We

    assure that our customers will only wait for a maximum of ten (10) minutes. The

    machine that we use is the latest t-shirt printer.

    We sell a finish printed shirt. The customers could choose the designs that

    they want. They may choose the color size and type of shirts they want.

    Satisfaction of our customers is always our priority.

    B. Industry profile

    We are in printing industry and there are many competitors engaged in the

    same industry. We are confident with the kind of business that we have even

    though we knew we have a lot of competitors because we know that we will beat

    all of them through the use of our latest digital printer.

    We are concern with our customers need and satisfaction. Our price is

    very affordable.

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    Strengths

    The equipment used is the latest and newest machine a printing company

    ever had. It could print at the maximum of ten (10) minutes. The finish product is

    absolutely clean. No mess at all. The business doesn t require bulk printing of t

    shirts, it accepts even a single piece of printing works. The business offers not

    just printing of t shirts it also has its finish products to sell.

    Weaknesses

    The ink consumption and electrical consumptions are the only

    weaknesses of the business.Opportunities

    The business could also do personalized things aside from printing t

    shirts. It could establish another branch in the nearby towns, barangays, and

    cities.

    Threats

    Competitions is a business rivalry; competing for customers or markets

    would be a great threat for the business. There could be a lot of printing

    industries around the city. Economic crisis as well could have a great impact on

    the sales of the business and lastly theft among the employees would also affect

    the operation of the business.

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    C. Demand

    Demand is the quantity of good that buyers are willing to buy. Before

    anyone could establish a business that he desire, he must need to know if there

    is demand in whatever kind of business hes willing to operate.

    Cabanatuan City is considered as one of the most progressive place here

    in Nueva Ecija. Modern technology is already spread out all over the City. The

    Computation of projected population is presented at Exhibit II B and results of

    survey question is presented at Exhibit II A.

    All quantitative data gathered were processed using manual or personal

    method. Comparative analysis was also used to analyze data.

    Historical information on variables involved in forecasting the figures were

    inconsistently increasing. Hence, projections were computed through the use of

    Statistical Straight-line Method. This method has a formula that goes as follows:

    Y = a + bx Where;

    = Y - b

    X = is the assigned value

    B = XY- XY/n a = is the constant

    X - ( X) b = is the parameter

    N = number of years

    Y = is the given data

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    Table II-A

    Historical Population of Nueva EcijaAges 15 30Class A C

    1990 2007Year Population1990 404, 3161995 460, 8592000 586, 9402007 626, 023

    Source: National Statistic Office

    Table II - BProjected Population

    Nueva Ecija

    Year Population2010 690, 3832011 804, 2822012 918, 1812013 1, 032, 0802014 1, 145, 979

    D. Supply

    The supply is the quantity of goods that sellers are willing to sell. If there is

    a demand there should always be a supply. Our business is in printing industry

    there are many existing competitors.

    Kameraworld and Picture frenzy are our inside competitors. They are

    accepting t-shirt printing. They need more time to do the printing because they

    will bring it to manila. Their price is higher compare to us.

    Octograpix, R. Macapagal and Pinoy advertising are some of our outside

    competitors. They are using heat press and it takes time to do the job. They dont

    accept one time printing because of very expensive cost.

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    E. Demand Supply Analysis

    The researcher recognizes that the existing capacity of competitors is not

    enough to satisfy the demand of the market. The data gathered from the question

    no. 1 of survey questionnaires is the demand of the proposed business. Being

    conservative, the market share is computed by deducting the hypothetical

    projected supply from the projected demand. This is based on the assumption

    regardless of continual supply from the existing competitors availed by the of the

    market, there is still remaining share for Watta shirt.

    To analyze the market share meaningfully, the researchers translated the

    projected demand and projected supply in monetary terms. The projected

    demand of Watta Shirt is multiplied to unit price. Likewise, the projected supply of

    Watta shirt is multiplied to unit price to arrive at the total amount. The total

    amount is projected supply is deducted to the total amount of projected demand

    to get the total amount of unmet demand.

    The computation shows that the unmet demand is seven thousand

    eighteen (7, 018) on 2010 eight thousand one hundred seventy five (8, 175) on

    2011 nine thousand three hundred thirty three (9, 333) on 2012 ten thousand four

    hundred ninety two (10, 492) on 2013 and eleven thousand six hundred forty

    nine (11, 649) on 2014.

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    Table II CDemand and Supply

    Year Demand Supply UnmetDemand

    Roundneck t-shirt

    Collaredt-shirt

    Marketshare

    Quantity Price Peso Price Peso Percent2010 833, 406 826, 388 7, 018 250 1, 000, 000 310 935, 580 .84%

    2011 970, 901 962, 726 8, 175 250 1, 165, 000 310 1, 089, 650 .84%

    2012 1, 108, 396 1, 099, 063 9, 333 250 1, 330, 000 310 1, 244, 030 .84%

    2013 1, 245, 892 1, 235, 400 10, 492 250 1, 495, 000 310 1, 398, 720 .84%

    2014 1, 383, 386 1, 371, 731 11, 649 250 1, 660, 000 310 1, 552, 790 .84%

    Refer to exhibit II A Question no. 2 and Exhibit II C and II D for supporting computation.

    Figure I Present demand and Supply

    InMilions

    Refer to Table II - C

    It can be deduced from the figure I that the demand and supply is

    gradually increasing in five years, yet the demand is stills exceed the supply.

    Hence, revenue is assures through the year.

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    F. Marketing Plans

    Occupants

    Our target markets are the people who are buying t-shirt specially the

    personalized t-shirt.

    Object

    Our products and services are different from the others because of the

    digital machine that we are using. Customers may customize their own design.

    The can buy ready to wear t-shirts. T-shirts may vary in color, shape, size and

    design according to the customers choice.

    Objective

    Many buyers look for affordable product having high quality. The product

    that we are going to sell is affordable. We are rendering service with high quality.

    We want to meet our customers satisfaction.

    Occasion

    Most of the buyers usually buy the products occasionally.

    Outlet

    Buyers can buy retail or wholesale from us. We are both retailer and

    wholesaler.

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    Product

    In competitive situation, we are different in using the printer. Our

    competitors are using a heat press machine. It takes so much time to wait and

    more expensive material that will use just to print a shirt.

    In our business we are using a digital t-shirt printer, where in ten minutes

    is enough to wait the finish product. It is much cheaper compare to our

    competitors price.

    Promotion

    In our opening day we are conducting a big discount a ten percent (10%)

    discount for the fisrt (1st) fifty (50) customers. Discounts will be offered to

    increase and maintain the volume of customers who will buy in bulk.

    There are several ways of promoting our business such as giving pliers

    and putting tarpaulin in some place. In other cases the best way to promote our

    product to our customer, by personal selling to inform the public that there is

    such product.

    Pricing

    The objective of every business is to maximize profit. The price of our

    product is based on what kind of materials we will use. We determine its price

    after deducting the cost of raw materials, direct labor and factory overhead. The

    full cost of product is presented in Table II D.

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    Table II DCost of the Product

    Prices Unit PriceDark color Light Color White Average Labor Factory

    OverheadInk Total Mark

    UpDirectMaterials:Round Neck 80 75 65 73.333 10 25 50 158.333 63.333%Collared 110 100 105 10 25 50 190 61.29%

    Sources: Emy Tesoro, and Sulit.com

    G. Channel of Distribution

    The finished product will be sold at the second (2nd) floor Mega CenterMall, Gen. Tinio St., Cabanatuan City. We are also accepting t-shirt printing job.

    Figure II A

    Channel of Distribution

    Supplier

    Raw Materials

    Processing

    CustomerH. People

    The people are committed to the business. They really know the product.

    It is easy to promote our product. Our personnel are motivated and we assure

    our customers will be satisfied.

    Our personnel are very approachable. They have the knowledge to do the

    job. Our designer is very artistic he knows a lot in fashion and his design is

    different from others.

    They serve with a smile. They dont work only for money but to enjoy the

    things that they are doing.

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    Chapter IIITechnical Aspect

    Exhibits III AProcess Flow

    Creating

    Preparing

    Placing

    Printing

    Packa in

    A. Production Process

    The exhibits above shows the production process starting from creating

    innovative designs, then preparing the t shirt(s) to be used after the

    preparations is the placing of the t shirt(s) in the printer and then the printing of

    designs on the t shirt(s) and lastly the packaging of the finish product.

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    B. Equipment, Machinery, Furniture and Fixture

    T-shirt Printer- is the most important equipment in establishing a Digital T-shirt

    printing business. It prints any images directly on the textile with nice, bright, and

    sharp result. The designs on the t-shirts are waterproof. With our unique software

    the operations is quite easy to operate. It is just like a normal inkjet printer. It is

    just highly efficient and low cost.

    Computer Desktop- it is use to design t-shirts. It can install all the applications

    needed in t-shirt printing. The pictures of tools and equipment is presented in

    Exhibits III C.Computer Table it holds the computer desktop and t-shirt printer.

    Divider it is where the t-shirts are being store/kept.

    Cashiers Table it is where the customer is being entertained and the files are

    stored.

    Bench it is where the customer will sit while waiting for their shirts

    Chair it is where the employee will sit while doing their jobs.

    Table III-APrices of listed assets

    Description Quantity Useful life Depreciations CostComputer Desktop 1 5 P 4,478 P22,390T-shirt Printer 1 5 P 26,000 P 130,000Computer Table 1 5 P 190 P 950Cahiers Table 1 5 P 530 P 2,650

    Divider 1 5 P 970 P 4,850Chair 2 5 P 198 P 990Bench 1 5 P 450 P2,250TOTAL P32,816 P164,080

    Source: Blass Edward, sulit.com and Mega Center the Mall

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    C. Building

    The place of the business is located at the second (2nd) floor of Mega

    Center Mall, Gen. Tinio St., Cabanatuan City. It is situated in eight (8) square

    meter lot; Mega Centers management doesnt allow a lease contract. They only

    accept rentals for a maximum of one (1) year. Mega Centers management have

    a policy that as long as the mall will opened the stall must be opened. They have

    penalty of ten pesos (P10) per minute when the stall will closed but the mall is

    still opened. Rental fee is twenty two thousand pesos (P22, 000) per month.

    D. Location

    Location of the business can be considered as one of the most important

    thing to be done in establishing a business. The location should be desirable and

    should fit the kind of business that you were conducting.

    Our business is located in the second (2nd) floor of Mega Center Mall in

    the proper city of Cabanatuan, because it is well populated and that exactly what

    we need in our business. The location must easy to reach by the customers.

    E. Capacity/Scheduling

    The maximum capacity of the printer is two hundred (200) t-shirts per day

    but it can operate as long as they are inks. For every five (5) ml of ink one

    hundred (100) pieces of half bond paper designed t-shirts could be printed and

    for every one (1) liter of ink one thousand (1, 000) pieces of whole bond paper

    designed t-shirts could be printed.

    The employee work ten (10) hours a day, starting from 10:00 a.m to 8:00

    p.m

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    F. Utilities and Other Operating Cost

    In establishing a business the following cost will incurred:

    a. DTI Permit a permit issued by the government specifically DTI that all

    the registered business establishment have different names so that they

    would have they own identity. P150 is needed for the issuance of the said

    permit and additional P15 with the total cos of P165 and it is renewable

    every five (5) years.

    b. Business Permits and License it is issued by the government (mayors

    office) to protect the public interest. It is needed by every establishment tooperate and enjoy certain privileges

    Table III - BThe Business Permits and Licenses Fees

    Descriptions PriceElectrical permit P20Business name P60

    Badge fee P160Business permit P120Personnel permit for five (5) persons P900

    Municipal permit P625Total P 1, 885

    Source: Municipal Office of Cabanatuan City

    c. Fire Safety Inspection Certificate issued by the BFP to assure the

    public that the establishment building or occupancy has been duly

    inspected for fire safety with the findings that it has substantially complied

    with fire safety and protection requirements. Fire safety inspection

    equivalent to ten percent (10%) of all fees charged by the building official.

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    d. Taxes BIR collects taxes to every establishment to help the government

    raise funds for the construction of public highways and other projects for

    the benefit of the public. P500 is needed for issuance of BIR form.

    e. SSS contribution and Philhealth as an employer it is our duty to give

    our employees the benefits that they needed in case of sickness,

    maternity, partial/permanent disability, funeral, death, retirement and

    health.

    f. Electricity the proposed business would not operate when there is noelectricity P1, 000 monthly is enough to pay the electrical consumption of

    the business.

    G. Production Cost

    Fashion nowadays include printed t-shirt or t-shirts with slogans which

    really in demand. We could see every teens even those young at hearts wearing

    printed or customized shirts anywhere. Every business has their own materials

    for them to operate well. In digital t-shirt printing business the raw materials that

    are needed are as follow:

    a. T-shirts it is where the desired designs are printed, we do have our

    own stocks of t-shirts that were supplied to us by Mrs. Emy Tesoro.

    Her stall is located at #48 Bldg.A Cabanatuan City Super Market. Wee

    see to it that thirty (30) pieces of shirts were maintain for our safety and

    sixty (60) pieces of shirts for our reorder point.

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    b. Ink every printed must have inks to be able to print whatever designs

    the customer wants. One (1) liter of ink is necessarily maintained for

    our safety stocks and three (3) liters is the reorder point. The pictures

    of the raw materials needed is presented in Exhibit III D. And the

    sample pictures of finish product is presented in Exhidits III E.

    c. Software it is the software that gives ability to adjust the ink

    saturation, sharpen the image, manipulate color contrast add lettering

    effects to your artwork and a variety of other art functions only found in

    advance programs. The name of the software is Fast ARTIST 1.5Image Editing Software.

    d. Pretreatment #1 - This is an odorless, non-toxic inkjet pretreatment

    designed to be used exclusively with FastINK white textile ink.It will

    help white ink appear brighter.

    The direct labor cost is seven nine thousand two hundred (P79, 200)

    yearly; the other cost to produce the product is estimated to be tho

    hundred fifty percent (250%) of direct labor. The summary of Production

    Cost is shown in Exhibit III B.

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    Chapter IVManagement Aspect

    A. Forms of Business Organization

    This business will be established as a single or sole proprietorship as the

    most convenient and suitable type of form of set up. The ownership is vested into

    one person. The owner enjoys the full freedom of operation. He has the power

    and full control of the enterprise. He can do what he want in the operation of the

    business. The owner has the authority to give what benefits and profits that

    accrue from the business.

    He can set his own policies and procedure and makes his own decision

    without asking and consulting anyone.

    Advantages

    The established business is very easy to organize it only need at least one

    computer and one digital printer to operate the business. It only needs at least

    two (2) employees. It is the first in Cabanatuan City to use a digital printer. Ten

    (10) minutes is the maximum time to print whatever designs the customers

    desired. It provide fast and high quality services at an affordable prices. The

    customers would not wait for a weeks or days for the finish product.

    Disadvantages

    The disadvantage of the business is the threat that the competitors may

    ruin the operations of the business. Its income is subject to tax regardless of

    whether it is drawn or not. The business has limited capital and is limited only to

    the areas in which the proprietor has expertise.

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    B. Duties and Responsibilities

    Manager/ Owner

    He must be efficient leader in order to win workers trust and full

    cooperation.

    He must be fair in treating his worker.

    He must be contract and negotiate of the market.

    He must be responsible in supervising his staff and motivate them to

    achieve the company/ business objective.

    He must be responsible for the records, files, and keep all the book of

    account.

    Printer/Designer

    Must be knowledge to measure design.

    Must be aware to the latest fashion.

    Must know how to use computer.

    Should be responsible in helping others in their vacant time.

    The working hours is ten (10) hours a day. Seven days a week.

    Receiver/Cashier

    Must contact and negotiate with the customer.

    Must know to receive and releases stocks. Must be responsible for the records, files, and keep all the book of

    accounts.

    Must know how to use computer.

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    The working hours is ten (10) hours a day. Seven days a week.

    Should be responsible in helping others in their vacant time.

    Exhibits IV - AORGANIZATIONAL CHART

    Manager/owner

    CashierPrinter/Designer

    C. Personnel Requirement

    A worker is usually assigned to perform tasks, duties and responsibilities

    which may differ from those of other job.

    In this kind of business are the numbers of workers are composing by the

    following:

    Table IV APersonnel of the Business

    Position Number of workersManager/owner 1Printer/designer 1Receiver/cashier 1

    Total 3 workers

    D. Qualification Standards

    a)Printer/Designer

    18-25 years of age

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    College level

    Computer literate/ knows how to use, designs and encode

    With pleasing personality

    Must have good moral character

    Must be industrious and hardworking

    b)Receiver/Cashier

    18 25 years of age

    College level

    Have a knowledge on how to record a transaction

    With pleasing personality

    Must be trust

    Must have good moral character

    Must be industrious and hardworkin

    E. Compensation Package

    In any other business operation compensation is primarily given a

    consideration, The owner wants profit while workers wants a higher wage and

    shorter time for work. Salary and benefits inspire the workers in performing their

    job well. The salary of most workers is based on more or less the same salary

    paid in the community for the same type of work. The employees must be paid in

    accordance with their knowledge in the business and also with regards to their

    efforts in works.

    The owner/manager will receive net profit based upon the sales after

    deducting all the expense had been used. The cashier and the designer/printer

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    will receive their salary as a monthly terms basis. The computation and the

    summary of wages and compensation of the employee is presented in Exhibit IV-

    B.

    Table IV BCompensation Package

    Deductions

    Position No. Of person Rate SSS Philhealt Monthly Annually

    Cashier 1 P200 P200 P75 P5, 725 P68, 700

    Designer 1 P220 P233.30 P75 P6, 291.70 P75, 500.40

    Total 2 P 144, 200.40

    Table IV CProjected Time Table

    Gantt Chart

    Activities Weeks1 2 3 4 5 6 7 8

    acquiring the required capital

    applying for loanbusiness registrationcanvassing of machine andequipmentpurchasing and delivery ofequipmentrecruiting and hiring ofworkersTraining of the employeepurchasing, canvassing anddelivery of raw materials

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    Chapter VFinancial Aspect

    This potion determines the profitability level of the project which is

    the generally defined as the relationship of the of the net income after taxes to

    the total investment. It is largely based on the available opportunity cost in a

    particular period of time and place. It also involves thorough coverage of all the

    monetary information of the business. It covers detailed information on the total

    project cost, initial capital, sources of financing, financial statements and the

    financial analysis. The financial health of the business is assessed in the financialstatements and analysis showing the three important accounting statements

    such as income, cash flow and balance sheets. Pertinent financial ratios are also

    illustrated describing the over all business liquidity, degree of indebtedness and

    profitability. Additional information are also provided such as break even outputs,

    sales and prices amount of sales required to earn a certain amount of profit and

    the cash payback period.

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    a. Major Assumption:

    The following are the general major assumption that the study makes:

    a. Sales -are the revenues by the business. Sales projection is how much

    money will be invested into the business, and the potential markets. The

    sales of the business are based on the demand and supply discussed in

    Chapter II Marketing Aspect. The business is assumed that on the

    average twenty one (21) customers per day for the first year of operations.

    The revenue projection is presented in Exhibit V A.

    b. Cost of Goods Sold/Cost of Sales-is the cost of inventory that thebusiness has sold to the customers. The cost of sales is discussed in

    Chapter III Technical Aspect. It is presented in Exhibit V B.

    c. Salary, Wages and Benefits the salaries that the employeereceived is

    discussed in Chapter IV Management Aspect. The supporting computation

    are presented in Exhibit IV A.

    d. Rent-the rental cost of the business is two hundred sixty four pesos (P264,

    000) per year. It is discussed in Chapter III Technical Aspect.

    e. Advertising-the cost for the advertisement of the business is five thousand

    (P5, 000) and it is increased by ten percent (10%) for the succeeding

    years. It is discussed in Chapter II Marketing Aspect.

    f. Supplies it is the additional materials that are needed by the business. It

    is discussed in Chapter III Technical Aspect.

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    g. Utilities are the electricity consumed by the business. The estimated

    electric consumption of the business is one thousand pesos (P1, 000)

    monthly; twelve thousand pesos per year and it is increased by ten

    percent (10%) annually. It is discussed in Chapter III Technical Aspect.

    h. SSS and Philhealth Contribution is the only benefit received by the

    employees. The business assumed that it is included in Factory

    Overhead. It is discussed in Chapter IV Management Aspect. The

    schedule of SSS and Philhealth Contribution is presented in the Appendix.

    i. Depreciation the company estimated that the useful life of tools,

    equipment and furniture and fixtures is five years. The total depreciation of

    the business is thirty two thousand eight hundred sixteen pesos (P32,

    816). The supporting computation is presented in Table III A.

    j. Permits, Licenses and Taxes the permits, licenses and taxes that is

    paid by the business is presented and discussed in Chapter III Technical

    Aspect.

    b. Capital Requirement

    1. Pre-Operating Expenses

    a. Business Permits, Licenses and Taxes this is the cost incurred for the

    legality of the business. It is discussed in Chapter III Technical Aspect.

    The total cost incurred by the business is nine thousand one hundred

    thirty five pesos (P9, 135).

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    b. Advertising is the cost incurred for the popularity of the business. It is

    incurred by the business for them to know the market. It is discussed in

    Chapter II Marketing Aspect. The pre-operating advertising cost is five

    thousand pesos (P5, 000) and increased by ten percent (10%) for the

    succeeding years.

    c. Electricity- the estimated electric consumption of the business is one

    thousand pesos (P1, 000) and it is increased by ten percent (10%)

    annually.

    d. Salaries salaries and wages of the employees are divided in twosegments. The direct labor and the indirect labor. The total cost of salaries

    in the pre-operating period is twelve thousand six hundred pesos (P12,

    600) per month.

    e. Rental Cost the pre-operating period of rental cost incurred by the

    business is twenty two thousand pesos (P22, 000) and forty four

    thousand pesos (P44, 000) for the rental deposits, respectively.

    f. Office Supplies the office supplies pre-operating period is three

    thousand pesos (P3, 000).

    g. Raw Materials the business have a total of the twenty thousand seven

    hundred fifty pesos (P20, 750).

    2. Operating Expense

    a. Raw Materials it is the primary materials that use to produced the

    product. The total purchases are presented in the Exhibit V B.

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    b. Advertising is the cost that incurred for the promotion of the business.

    The advertising cost is five thousand pesos (P5, 000) and increased by

    ten percent (10%) for the succeeding years.

    c. Electricity- the electric consumption of the business is twelve thousand

    pesos (P12, 000) per year and it is increased by ten percent (10%) for the

    next years.

    d. Salaries the gross salaries that the employee receive is twelve thousand

    pesos (P12, 000) for indirect labor. It is increased by ten percent (10%) for

    the next years.

    e. Permits and licenses the permits and licenses is renewable yearly. The

    total cost that incurred for the permits and licenses is nine thousand one

    hundred thirty five pesos (P9, 135).

    f. Rental Cost-the rental cost for the year is two hundred sixty four

    thousand pesos (P264, 000).

    g. Office Supplies the business incurred for the supplies is ten thousand

    pesos (P10, 000) for the first year of the operations and increased by ten

    percent (10%) for the succeeding years.

    h. Interest Expense the business has fifty thousand pesos (P50, 000) loans

    payable and it has twelve percent (12%) interest per year. The business

    has six thousand pesos (6, 000) interest payment.

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    3. Capital Expenditure/Fixed Assets

    The following are the fixed assets needed by the business.

    a. Tools and Equipment it is the equipment that needed by the business. It

    is discussed in Chapter V A. And the pictures of tools and equipment is

    presented in Exhibit III C.

    Table V ATools and Equipment

    DESCRIPTION QUANTITY UNIT UNIT COST TOTAL COST

    COMPUTER 1 SET P22, 390 P22, 390

    T-SHIRT PRINTER 1 UNIT P130, 000 P130,000TOTAL P152, 390

    b. Furniture and Fixture the furniture and fixtures that are needed that by

    the business are discussed in Chapter III Technical Aspect. The summary

    of Furniture and Fixture is presented in Table V B.

    Table V - B

    Furniture and FixturesDESCRIPTION QUANTITY UNIT COST UNIT TOTAL COST

    COMPUTER TABLE 1 PIECE P950 P950CASHIERS TABLE 1 PIECE P2, 650 P2, 650

    DIVIDER 1 PIECE P4, 850 P4, 850CHAIR 2 PIECE P450 P990BENCH 1 PIECE P2, 250 P2, 250TOTAL P11, 690

    c. Sourcesof Financing

    The business is financed by Mr. Roberto U, Cariazo Jr. The business

    has loan payable of fifty thousand pesos (P50, 000) to Atty. Villar with

    twelve percent (12%) interest per year. It is payable after one (1) year.

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    d. Preparation of Financial Statements

    1. Income Statement is the formal statement showing the performance of

    the business for a year. It is summarizes the sale, cost of sales, and

    expenses incurred for a year. The projected Income Statement is

    presented in Exhibit V- C.

    2. Cash Flow Statement it provides information about the cash receipts

    and cash payments of a business for a year. It is a formal statement that

    classifies cash receipts (Cash Inflow) and cash payments (Cash Outflow)into operating, investments and financing activities. The Projected Cash

    flow is presented in Exhibit V D.

    3. Balance Sheets is a statement that shows the financial position or

    condition of the business by listing the assets, liabilities and owner equity.

    The Projected Balance Sheets is presented in Exhibit V- E.

    e. Financial Analysis

    The following is the method that uses to analyze the financial statement.

    The computation for the Financial Analysis is presented in Exhibit V F.

    a. Net Present Value (NPV )-this refers to the excessof the present value of

    cash returns discounted at a chosen cut off rate bovver the amount of the

    investment.

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    b. Internal Rate Return (IRR) this refers to the rate of return that a long

    term investments.

    c. Profitability Index (Benefits/Cost Ratio/Present value Index) this refers to

    the ratio of the present value of cash returns discounted at a chosen cut-

    off rate to the investment requirement.

    d. Current Ratio indicates the ability to pay current obligations.

    e. Net Fixed Asset Turnover Ratio is a measure of the projects utilization of

    fixed assets.

    f. Equity Turnover Ratio measures how effectively would the owners networth will be used in the project.

    g. Gross Profit Margin equals percent of sales available after deducting

    cost of good sold. This percentage is available to cover selling, general

    and administrative costs and also earn a profit. It indicates the basic cost

    structure of the project and its cost prize position.

    h. Operating Profit Margin relates the projects profit to its net sales. The

    variability of this ratio is a prime indicator of the business risk od the

    project . A higher ratio implies that the company has a higher level of

    fixed costs and therefore inflexible.

    i. Payback Period this refers to the length of period or numbers of years it

    would take to recover an investment.

    j. Break Even it is the level of activity (production and sales) at which the

    company would be able to avoid a loss. The break even point of the

    company is one thousand two hundred one (1, 201) units

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    Chapter VISocio Economic Desirability

    Socio Economic Desirability the proposed project is hoping to be beneficial

    to all for the coming years. The business will continuously achieve its objective.The study will offer entrepreneurs an attached area of investment:

    A. Customers the most important factor to be considered in service output

    will be the customer. The company must always think about the new

    trends of design which rides for the satisfaction of their needs, wants and

    desires of the customer

    B. Employees the business would require the acquisition of manpower.

    And by this means the unemployment rate would be lessen and would

    also propagate the generation of income, which would positively influence

    the improvement of the standard of living of employed individuals family.

    C. Creditors/Supplier the establishment of this kind of business will

    promote the growth of other business firms which will provide the raw

    materials and services or which will further process its products.

    D. Owners in establishing this kind of business the benefits of the owner

    are they earn income in this business the benefits of the owner are they

    earn income in a decent way and they give opportunity for a better life to

    other people.

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    E. Community/Society/Church in the presence of economic crisis, people

    think how they earn money to minimize their daily expenses. In

    establishing this kind of business here in Cabanatuan City would help the

    people to have a decent job that would give them a better opportunity to

    earn a living for their family. The establishment of this project would

    benefit the consuming public through the lowering of retail prices.

    F. Government this project will benefit local and national government

    because it helps in generating income through taxes. It will contribute for

    the improvement of Philippine economy.

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    Chapter 7Findings, Conclusion, and Recommendation

    A. Findings

    A Digital t-shirt printing business was established to expedite the present

    way of printing t-shirts nowadays. The present way of printing or manual method

    of T-shirt printing is messy and it took long period days to do the finish product.

    The business will provide a high-speed printing and more presentable, affordable

    and neat t-shirt for its customers. The Business can provide undeniable fast

    service. The speed in printing t-shirts will be done in more convenient way. The

    business will provide great ease for that t-shirt lovers; they will be benefited by

    the business ability to print t-shirts faster. The proposed business is convenient

    and easy to operate because it only need a designer and cashier to manage the

    business. However the person needs to have knowledge on using computer in

    order to create designs and also the cashier needs to be at least College level.

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    B. Conclusions:

    Based on the findings of the study the following conclusions are drawn:

    1. The proposed business would be the first not just in Cabanatuan City

    but in Nueva Ecija to use digital t-shirt printing customized designs on

    T-shirts.

    2. Ten (10) minutes is the maximum time to wait for the finish product.

    3. It can provide fast, easy, affordable and high quality services for its

    customers.

    4. The proposed business could assure its customer that there will beno stain and mess on printed t-shirts. This is one great advantage of

    the digital t-shirt printing business over its competitors.

    C. Recommendations

    Based on the research study conducted, the researchers recommend the

    usage of digital t-shirt printer for the printing of t-shirts. The researchers also

    recommends that when the operating the business, the employees (for layout)

    must have taken computer-related trainings or must be knowledgeable in using

    computers such as hands-on operation, encoding layouts/designing, the cashier

    must at least college level. The business needs at least one (1) computer to be

    used by the employees. As in any other studies in its initial application, the

    proposed business is still far from perfect and can still be improved in time. It is

    limited to digital printing businesses. For further research the proposed business

    be applied and operated.

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    EXHIBIT I-B

    Araullo UniversityPHINMA Education Network

    College of Management and Accountancy

    SURVEY QUESTIONNAIRE

    Dear Respondent:The researchers, students of Araullo University- Phinma Education

    Network, aim to determine the feasibility of establishing a Digital T-shirt PrintingBusiness in Mega Center the Mall, Gen. Tinio,Cabanatuan City, Nueva Ecija as arequirement for the degree Bachelor of Science in Business Administration Majorin Financial Accounting.

    Please be assured that the information you will provide for the researcherswill be treated with strict confidentiality. The identity of the respondents will in no

    way be disclosed. Your participation and kind cooperation will be of great help inthe completion of this study. Thank you for sharing your time and effort.The Researchers

    Respondents Profile

    Name: (Optional) Age:Address: Sex:Occupation: Income level:

    Instruction: Please encircle your answer.

    1. Do you buy T-shirts?a.) Yesb.) No

    2. Which T-shirts do you prefer to wear?a.) Round neckb.) Collared

    3. What color do you like most when youre wearing t-shirts?a.) Is it plain? or (Please specify the color)b.) Multi colored design t-shirts

    4. Would you prefer to weara.) Imitated designsb.) Personalized designs

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    5. Which would you prefer?a.) Cotton d.) Linenb.) Rayon e.) Woolc.) Silk f.) Acetate

    6. Is 10-minute printing enough for you?a.) Yesb.) No (Specify the time you prefer)

    7. What is the affordable price for you? (Round neck)(Collared T-shirts)a.) 270 a.) 310b.) 310 b.) 300c.) 250 c.) 330

    8. When do you usually buy T-shirts?

    a.) Monthlyb.) Weeklyc.) During occasionsd.) Others (Specify)

    9. Where do you usually buy T-shirts?a.) Stall in mallb.) Market stallc.) Catalogue

    10. What is your preference in choosing T-shirts?a.) Qualityb.) Pricec.) Brandd.) Style/designe.) According to your mood

    11. How do you usually buy t-shirts?a.) Retailb.) Wholesale

    12. What kind of personality do you belong?a.) Funk/emo/rockerb.) Sportc.) Simpled.) Fashionistae.) Girlyf.) Other (specify)

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    EXHIBIT I-C

    LETTER OF REQUEST FOR AN INTERVIEW

    Sir/Madam:

    As a partial requirement of the course, Bachelor of Science in Business

    Administration Major in Financial Accounting, we are conducting a ProjectFeasibilty Study. The undersigned are planning to study on how to establish aDigital T- Shirt Printing Business in Mega Center the Mall Gwn. Tinio,Cabanatuan City.

    In this regard, may we request your office to grant us an interview and give someinformation about the study. We assure you that all data we gathered will betreated as confidential.

    Thank you.

    Respectfully Yours,

    Maria Yvette M. Badilla Roberto Cariazo Jr. Ria Zelle DeGuzman

    Kylene Maranan Kristine Kaye Valdez

    Endorsed by:

    Josephine C. Evangelista, PhDInstructor, Project Feasibility Study

    Noted by:

    Emerita Modesto, CPA, CIA, MBADean, College of Management and Accountancy

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    Exhibits I DStructured Interview Guide Questions

    1. What made you decide to put up a t- shirts printing?

    2. Where is your business site?

    3. How long do you spend in this kind of business?

    4. How many t shirts do you produce in one (1) year?

    5. What are your marketing strategies to expand your market?

    6. Where do you avail your goods?

    7. What are the agreements do you have in your supplier?8. What are the materials do you needed in the printing the t shirts?

    9. Do you use Digital t shirt printer when you print the t- shirts?

    10. Are you having an employee/s?

    11. How are there monthly salaries?

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    51

    Exhibits I EResults of Structured Interview

    Questions:

    1. What made you decide to putup a t- shirts printing?

    2. Where is your business site?

    3. How long you do spend in this

    kind of business?

    4. How many t shirts do you

    produce in one (1) year?

    5. What are your marketing

    strategies to expand your market?

    6. Where do you avail your

    goods?

    7. What are the agreements do

    you have in your supplier?

    8. What are the materials do you

    needed in the printing the t shirts?

    9. Do you use Digital t shirt

    printer when you print the t- shirts?

    10. Are you having an

    employee/s?

    11. How is there a monthly

    salary?

    Kuya Wilfred

    1. It is the only jobs I alreadyknow to do.

    2. Perfect locations for the

    business

    3. Fifteen (15) years

    4. Twenty five to thirty thousand

    t shirts.

    5. I have my own supplier and I

    transact directly to all schools

    here in Cababatuan.

    6. I avail t shirts to Mrs. Emy

    tesoro.

    7. She I in charge for the t

    shirts and only the labor is in

    charge to me.

    8. T shirts, silk screen, paint

    and computer for the designs

    9. No, silk screen only

    10. No,

    11. Nothing

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    Structured Interview Guide Questions

    1. What are the requirements in renting the space?Is there a contract?

    2. What is the agreement for those who wants to rent the space?

    3. Are allowing the five (5) years lease agreement? If yes, how is the

    payment goes? Monthly, semi annually, annually?

    4. Is the rental payment not fixed?

    5. What size is the smallest space available for rent? How much? And what

    floor?

    6. This past five (5) years, how much is the rental for the space?

    7. Are you the one who spend money for the renovation of the space? Or the

    one who rent it?

    8. What is the agreement for the payment of electric bill?

    9. Can I ask the total numbers of customers who cane in the place at the

    regular days? In holidays?

    10. Are advance payment/ deposits needed? How many months?

    52

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    Results of Structured Interview

    Questionnaires

    1. What are the requirements in

    renting the space?Is there acontract?

    2. What is the agreement for those

    who wants to rent the space?

    3. Are allowing the five (5) years

    lease agreement? If yes, how is

    the payment goes? Monthly, semi

    annually, annually?4. Is the rental payment not fixed?

    5. What size is the smallest space

    available for rent? How much?

    And what floor?

    6. This past five (5) years, how

    much is the rental for the space?

    7. Are you the one who spend

    money for the renovation of the

    space? Or the one who rent it?

    8. What is the agreement for the

    payment of electric bill?

    9. Can I ask the total numbers of

    customers who cane in the place

    at the regular days? In holidays?

    10. Are advance payment/

    deposits needed? How many

    months?

    Analiza Go

    1. Letter of interviewed,

    electrical load, picture ofequipment. Yes

    2. Six months to one year.

    3. No

    4. Fix rental

    5. Four sq. M., 2nd floor, fifteen

    thousand pesos

    approximately.

    6. Same

    7. You will provide the

    equipment; we will provide the

    space only.

    8. Rendered

    9. Estimated twenty five

    thousand (25,000) for regular

    days and forty thousand

    (40,000) for holidays.

    10. Yes, three months advance

    refundable

    53

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    Exhibit II ASurvey Results

    No. of Copies Percentage (%)

    AgeBelow 20

    21 3031 above

    Sex :MaleFemale

    1. Do you buy t- shirts?A. YesB. No

    2. Which t-shirts do youprefer to wear?a. Round Neckb. Collared

    3. What color do you likemost when yourewearing t-shirts?

    A. PlainB. Multi colored

    4. Would you prefer towear?

    A. Imitated designsB. Personalized

    designs

    5. Which would youprefer?

    A. CottonB. RayonC. Silk

    D. LinenE. WoolF. Acetate

    6. What is the affordableprice for you?(Round Neck)

    A. 270

    155

    128112395

    280115395

    37520395

    209186395

    241154395

    122273395

    36344

    1644

    395

    7116122395

    39.24

    32.2428.35100

    7129100

    955

    100

    5347100

    6139100

    3169100

    9211411

    100

    184

    31100

    54

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    B. 310C. 250

    ( Collared)A. 310

    B. 300C. 330

    7. Is 10 minute printingenough for you?

    A. YesB. No

    8. When do you usuallybuy t- shirts?

    A. Monthly

    B. WeeklyC. During occasionsD. Other

    9. Where do you usuallybuy T-shirts?

    A. Stall in mallB. Market stallC. Catalogue

    10. What is you preference

    in choosing t-shirts?A. QualityB. PriceC. BrandD. StyleE. According to your

    mood

    11. How do you usually buyt-shirts?

    A. RetailB. Wholesale

    12. What kind of personalitydo you belong?

    A. Funk/emo/rockerB. SportC. SimpleD. Fashionista

    875148395

    288107395

    1304019431

    395

    3204827395

    14624

    3611871

    395

    31979395

    314023343408

    395

    221312100

    7327100

    3310498

    100

    81127

    100

    376

    93018

    100

    8020100

    8105911102

    100

    55

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    E. GirlyF. Other

    Exhibit II BComputation of Projected Population

    56

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    Year X Y X XY1990 -2 404, 316 4 -808, 6321995 -1 460, 859 1 -460, 859

    2000 1 586, 940 1 586, 9402007 2 626, 023 4 1, 252, 046Total 0 2, 078, 138 10 569, 495

    b = XY - XY a = Y - bXn n

    X - (X) = 2, 078, 138 (56, 949.50)(0)n 4

    = 569, 495 (0)(2, 078, 138) = 2, 078, 138

    4 410 - (0) = 519, 534.504

    = 569, 495 010

    = 56, 949.50

    Y = a+bX

    2010 = 519, 534.50 + 56, 949.50 (3)= 690, 383

    2011 = 519, 534.50 + 56, 949.50 (5)= 804, 282

    2012 = 519, 534.50 + 56, 949.50 (7)= 918, 181

    2013 = 519, 534.50 + 56, 949.50 (9)= 1, 032, 080

    2014 = 519, 534.50 + 56, 949.50 (11)= 1, 145, 979

    Exhibit II C

    57

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    Demand Analysis

    Formula: Projected population x % of willingness x % of users x no. of frequency

    Where:

    Projected Population% of willingness = Respondent background, Question no. 1, Exhibit II A% of users = Respondent background, Question no. 4, Exhibit II ANo. of frequency = once or twice

    2010

    ProjectedPopulation

    % ofwillingness

    % ofUsers

    No. ofFrequency

    Total Total

    .69 1 452, 546.06690,383 .95

    .31 2 406, 635.59859, 181.65 .97 833, 406

    2011

    ProjectedPopulation

    % ofwillingness

    % ofUsers

    No. ofFrequency

    Total Total

    .69 1 527, 206.85804, 282 .95

    .31 2 473, 722.101, 000, 928.95 .97 970, 901

    2012

    ProjectedPopulation

    % ofwillingness

    % ofUsers

    No. ofFrequency

    Total Total

    .69 1 601, 867.65918,181 .95

    .31 2 540, 808.611, 142, 676.26 .97 1, 108, 396

    2013

    58

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    ProjectedPopulation

    % ofwillingness

    % ofUsers

    No. ofFrequency

    Total Total

    .69 1 676, 529.101, 032, 081 .95

    .31 2 607, 895.71

    1, 284, 424.81 .97 1, 245, 892

    2014

    ProjectedPopulation

    % ofwillingness

    % ofUsers

    No. ofFrequency

    Total Total

    .69 1 751, 183.231, 145, 979 .95

    .31 2 674, 981.631, 426, 170.83 .97 1, 383, 386

    Exhibit II DSupply Analysis

    59

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    Formula: Projected population x % of alternatives x % of users x no. of frequency

    Where:Projected population

    % of users = Respondent background, Question no. 1, Exhibit II A% of Alternatives = Respondent background, Question no. 9, Exhibit II ANo. of frequency = once, twice or thrice

    2010

    ProjectedPopulation

    % of users% of

    AlternativesNo. of

    FrequencyTotal

    .81 1 531, 250690, 383 .95 .12 2 157, 407

    .07 3 137, 731

    826, 388

    2011

    ProjectedPopulation

    % of users% of

    AlternativesNo. of

    FrequencyTotal

    .81 1 618, 895804, 282 .95 .12 2 183, 376

    .07 3 160, 455962, 726

    2012

    ProjectedPopulation

    % of users% of

    AlternativesNo. of

    FrequencyTotal

    .81 1 706, 540918, 181 .95 .12 2 209, 346

    .07 3 183, 1771, 099, 063

    2013

    60

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    ProjectedPopulation

    % of users% of

    AlternativesNo. of

    FrequencyTotal

    .81 1 794, 1861, 032, 080 .95 .12 2 235, 314

    .07 3 205, 900

    1, 235, 400

    2014ProjectedPopulation

    % of users% of

    AlternativesNo. of

    FrequencyTotal

    .81 1 881, 8311, 145, 979 .95 .12 2 261, 283

    .07 3 228, 6231, 371, 737

    Exhibit III BProduction Cost

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    Direct Materials:

    Round neck T-shirts:

    Descriptions Quantity Unit Unit Cost Total

    Dark color 25 Pieces P 80 P 2,000

    Light color 25 Pieces P 75 P 1,875

    White 25 Pieces P 65 P 1,625

    TOTAL P5,500

    Collared T-shirts:

    Descriptions Quantity Unit Unit Cost Total

    Collored 25 Pieces P 110 P 2,750White 25 Pieces P 100 P 2,500

    TOTAL P 5,250

    Ink

    Descriptions Quantity Unit Unit Cost TotalInk 6.667 Litres P 1,500 P10,000TOTAL P10,000

    Direct Labor:

    P79, 200 per year (Refer To Chapter IV for supporting Computation)

    Factory Overhead:

    Direct Labor P79, 200X 250%

    Factory Over Head P198, 000

    Exhibit III C

    Pictures of Tools and Equipments

    62

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    T-shirt Printer

    Computer

    Exhibit III D

    Pictures of Raw Materials

    63

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    T-shirt

    Inks

    Software

    Exhibit III E

    Pictures of Finished Products

    64

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    65

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    pICpTURES

    Exhibit IV- BCompensation Package

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    Deductions

    Position No. Of person Rate SSS Philhealt Monthly Annually

    Cashier 1 P200 P200 P75 P5, 725 P68, 700

    Designer1 P220

    P233.30P75 P6, 291.70 P75, 500.40Total 2 P 144, 200.40

    Computation:

    Cashier

    P200 per day*30 DaysP6, 000 per month

    -P275 BenefitsP5, 725 net monthly salary*12P68, 700 net yearly salary

    Designer/printer

    P220 per day*30 daysP6, 600-P308.30Benefits

    P6, 291.70 net monthly salary*12P75, 500.40 net yearly salary

    Exhibits V ARevenue Projections

    67

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    68

    Round Neck (2010- 2014)

    YearCustomer

    per Day

    Days Weekly Monthly

    Total no.of units

    sold perYear

    PriceTotal

    revenue

    per Year

    2010 12 7 4 12 4, 302 250 1, 008, 0002011 14 7 4 12 4, 704 250 1, 176, 0002012 16 7 4 12 5, 376 250 1, 344, 0002013 18 7 4 12 6, 048 250 1, 512, 0002014 20 7 4 12 6, 720 250 1, 680, 000

    Method of Projection: Statistical Straight - line

    Collared T shirts (2010 2014)

    Year Customerper Day

    Days Weekly MonthlyTotal no.of unitssold per

    Year

    PriceTotal

    revenueper Year

    2010 9 7 4 12 3, 024 310 937, 4402011 10 7 4 12 3, 360 310 1, 041, 6002012 12 7 4 12 4, 032 310 1, 249, 9202013 13 7 4 12 4, 368 310 1, 354, 0802014 15 7 4 12 5, 040 310 1, 562, 400

    Method of Projection: Statistical Straight - line

    Total Revenues (2010 2014)Year Total2010 P1, 945, 4402011 P2, 217, 6002012 P2, 593, 9202013 P2, 866, 0802014 P3, 242, 400

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    Exhibits V B

    Watta ShirtsProjected Cost of Sales

    For the five (5) Year Period

    Year 1 Year 2 Year 3 YeaDirect Materials:Direct materials beg P20, 750 35, 666 P38, 340.95 P41, 0

    Add: Purchases P629, 981.96 P699, 541.76 P819, 381.54 P903, 9Total Materials Available P650, 731.96 P735, 207.76 P857, 722.49 P944, 9Less: Direct Materials End (P35, 666) (P38, 340.95) (P41, 015.90) (43, 69Direct materials used P615, 065.96 P696, 866.81 P816, 706.59 P901, 2Direct Labor P79, 200 P87, 120 P95, 832 P105, 4

    Applied FOH P190,066 P207,144 P221,714 P251Total manufacturing cost P892, 265.96 P1, 001, 786.81 P1, 178, 034.89 P1, 270,

    Add: finished goods beg - P23, 433 P25, 916.30 P28, 3TGAS P892, 265.96 P1, 025, 219.81 P1, 149, 635.29 P1, 298, Less finished goods end (P23, 433) (P25, 916.30) (P28, 399.60) (P30, 88Cost of sales 860,898.96 988,647.51 1,131,769.29 1,255,5

    Computation for Factory Overhead

    Year 1 Year 2 Year 3 YearEmployee fringe Benefits 3,699.6 3,849.60 4,250.40 4,599Employer Contribution 6,956.40 7,106.40 7,953.60 8,528Packaging 33,100 35,247 32,474.90 43,467Transportation Cost 15,500 16,500 181,150 19,9

    Training Cost 32,400 35,640 39,204 423,12Training Allowance 97,400 107,140 117,854 129,63Other Expense P1510 P1661 P1827.10 2009Total P190,066 P207,144 P221,714 P251,

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    Exhibits V C

    Watta ShirtsProjected Income StatementFor the five (5) Year Period

    Pre - operating Year 1 Year 2 Year 3 Y

    Sales P1, 945, 440 P2, 217, 600 P2, 593, 920 P2,Less: Cost of sales (860,898.96) (988,647.51) (1,131,769.29) (1,2

    Gross profit 1,084,541.041,228,952.49

    1,462,150.71 1

    Less: operatingExpense

    Advertising P5, 000 P5, 000 P5, 500 P6, 050 PElectricity P1, 000 P12, 000 P13, 200 P14, 520 PEmployee FringeBenefits 3,300 3,699.60 3,849.60 4EmployerContribution 4,634 6,956.40 7,106.40 7Salaries P12, 600 P72, 000 P79, 200 P87, 120 PPermit and license P9, 135 P9, 135 P9, 135 P9, 135 PRental Payment P22, 000 P242, 000 P264, 000 P264, 000 P2Depreciation exp. - P32, 816 P32, 816 P32, 816 POfficesupplies

    - P9, 500 P10, 500 P11, 600 P

    Interest expense - P6, 000 - - Total operating Expense P49, 735 396,385.00 425,007.00 436,197.00 Net income beforeTax (49, 735) P688, 156.04 P803, 945.49 P1, 019, 043.71 P1,

    Income Tax - (166, 446.81) (201, 183.65) (P265, 713.11) (P30Net income aftertax (49, 735) P521, 709.23 P602, 761.84 P753, 330.60 P85

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    Exhibit V D

    Watta Shirts

    Projected Cash Flow StatementFor Five (5) Year Period

    Pre Operating Year 1 Year 2 Year 3 Cash Bal. Beg - P18, 435 P556,798.16 P1,039,879.24 Cash flow from Operating

    ActivitiesCash inflows fromOperating Activities

    Collection from customer - P1, 945, 440 P2, 217, 600 P2, 593, 920 Total cash inflow fromoperating Activities - P1, 945, 440 P2, 217, 600 P2, 593, 920 Cash outflow fromoperating Activities

    Payment for Purchases P20, 750 P907, 181.96 P1, 004, 461.76 P1, 154, 793.54 Advertising P5, 000 P5, 000 P5, 500 P6, 050 Electricity P1, 000 P12, 000 P13, 200 P14, 520 Employee Fringe Benefits 3,300 3,699.60 3,849.60 Employer Contribution 4,634 6,956.40 7,106.40 Salaries P12, 600 P72, 000 P79, 200 P87, 120 Permit and License P9, 135 P9, 135 P9, 135 P9, 135 Rental Payment P22, 000 P242, 000 P264, 000 P264, 000 Rental Deposits P44, 000Office Supplies P3, 000 P10, 000 P11, 000 P12, 100 Income Tax

    paid

    - 200, 188.85 216, 067.67

    Interest Expense - P6, 000Total Cash outflowfrom operating

    Activities

    1,263,316.96 1,552,943.58 1,741,992.18

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    Continuation of projected cash flow

    Net Cash inflow (outflow) from OperatingActivities

    P 117,485 682,123.04 664,656.42 851,927.82

    Cash flow fromInvesting Activities

    Tools and equipment P 152,392

    Furniture andFixture P 11,690

    Total cash out flowfrom investing

    activities

    P 164,080

    cash outflow fromfinancing activities

    Loan Payment P 50,000

    Borrowing P 50,000

    Investment P 250,000

    Withdrawal P200,000 P 200,000 P200,000

    Net cash outflow

    from financingactivities P 300,000 P 250,000 P200,000 P200,000

    Cash balanceending P18,435 P450, 558.04 P915, 214.47 P1,560, 232.28

    Note: Payment for purchases is computed by adding Purchases, Direct Labor and Factory Overhe

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    Exhibits V - E

    Watta ShirtsProjected Balance Sheets

    For the Five (5) Years PeriodPre Operating Year 1 Year 2 Year 3

    Assets:Cash P18, 435 P450, 558.04 P915, 214.47 P1,560, 232.28 P 2,Inventory P20, 750 P59, 099 P64, 257.25 P69, 415.50 P7Rent Deposits P44, 000 P44, 000 P44, 000 P44, 000 POffice Supplies P3, 000 P3, 500 P4, 000 P4, 500 PTools and Equipment P152, 390 P152, 390 P152, 390 P152, 390 PFurniture and Fixtures P11, 690 P11, 690 P11, 690 P11, 690 P

    Accumulated Depreciation - (P32, 816) (P65, 632) (P98, 448) (PTotal Assets P250, 265 P688, 421.04 P1,125, 919.72 P1, 743, 779.78 P2,

    Liabilities:Loan Payable P50, 000 -Income Tax Payable P166, 446.81 P201, 183.65 P265, 712.11 P30Total Liability P50, 000 P166, 446.81 P201, 183.65 P265, 712.11 P30Owners EquityCapital Balance Beg P200, 265 P521, 974.23 P924, 736.07 P1,

    Add/(Deduct): Investment P250, 000

    Net Income/(loss) (P49, 735) P521, 709.23 P602, 761.84 P753, 330.60 P85Total P200, 265 P721, 974.23 P1, 124, 736.07 P1, 678, 066.67 P2, Less: Withdrawal (P200, 000) (P200, 000) (P200, 000) (PTotal Owners Equity P200, 265 P521, 974.23 P924, 736.07 P1, 478, 066.67 P2, Total Liabilities andOwners Equity P250, 265 P688, 421.04 P1,125, 919.72 P1, 743, 779.78 P2,

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    Exhibits V FFinancial Analysis

    Net Present Value

    Present Value of Cash returns discounted at twelve percent (12%)

    Year 1 P 682, 123.04 x .893 = P609, 135.87Year 2 P664, 656.42 x .797 = P529, 731.17Year 3 P845, 017.82 x .712 = P601, 652.69Year 4 P922, 568.37 x .636 = P586, 753.48Year 5 P1, 086, 352.37 x .567 = P615, 961.79

    P2, 943, 235(P300, 000)P2, 643, 235

    Internal Rate of Return:

    *Payback Period = Investment of P300, 000Average cash returns per year = .3571

    (P 682, 123.04 + P664, 656.42 +P845, 017.82 + P922, 568.37 +P1, 086, 352.37)/5

    ** Compute the payback period in the present value of an annuity, it between2.78% and 2.77%.

    Profitability Index (PI)Year 1 Year 2 Year 3 Year 4 Year 5

    PV ofannualCashreturns

    P609, 135.87 P529, 731.17 P601, 652.69 P586, 753.48 P615, 961.79

    Divide byInvestment

    P300, 000 P300, 000 P300, 000 P300, 000 P300, 000

    PI 2.03 1.77 2.01 1.96 2.05

    Current Ratio

    Year 1 Year 2 Year 3 Year 4 Year 5Current Asset P557, 157.04 P1, 027, 471.72 P1, 678, 147.78 P2, 406, 374.41 P3, 298, 385.03CurrentLiabilities

    P166, 446.81 P201, 183.65 P265, 712.11 P308, 337.12 P370, 259.52

    CurrentRatio

    3.347 5.107 6.316 7.8048.908

    75

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    Net Fixed Assets Turnover Ratio

    Year 1 Year 2 Year 3 Year 4 Year 5Net income P521, 709.23 P602, 761.84 P753, 330.60 P852, 786.62 P997, 272.22

    Ave. totalnet Fixed

    AssetsP65, 632 P65, 632 P65, 632 P65, 632 P65, 632

    Net fixedassetsturnover

    7.949 9.184 11.478 12.993 15.195

    Equity Turnover Ratio

    Year 2 Year 3 Year 4 Year 5Net income P521, 709.23 P602, 761.84 P753, 330.60 P852, 786.62

    Ave. Equity P723, 355.15 P1, 201, 401.37 P1, 804, 459.98 P2, 529, 489.40Equity turnover .721 .502 .417 .337

    Gross Profit Margin

    Year 1 Year 2 Year 3 Year 4 Year 5Gross profit P1, 076, 607.04 P1, 218, 296.49 P1, 444, 284.71 P1, 598, 343.74 P1, 817, 928.64Net sales P1, 945, 440 P2, 217, 600 P2, 593, 920 P2, 866, 080 P3, 242, 400Gross profitmargin

    .553 .549 .557 .558 .561

    Operating Profit Margin

    Year 1 Year 2 Year 3 Year 4 Year 5COS +O.exp

    P1, 257, 283.96 P1, 413, 654.51 P1, 574, 876.29 P1, 704, 956.26 P1, 874, 868.26

    Net Sales P1, 945, 440 P2, 217, 600 P2, 593, 920 P2, 866, 080 P3, 242, 400OperatingRatio

    .646 .637 .607 .595 .578

    76

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    Break Even AnalysisSales Mix

    Break Even in units CompositeProduct USP UVC UCM SMR UCM

    Round Neck P250 P13.52 P236.48 57% P134.79Collared P310 P31.10 P278.90 43% P119.93

    Total P560 P254.72CMR 45.49%

    BEP = FCComposite UCM

    = P305, 951P254.72

    = 1, 201 units

    Break Even in Peso

    BEP = FCCMR

    = P305, 95145.49%

    = P672, 631