feasibility report on starting a small business - medicare
TRANSCRIPT
In The Name OF Allah, The Most
Merciful & Beneficent
Our Project
Write A Feasibility Report On Starting A Small Business
SELECTED BUSINESS NAMED AS “ Medi Care ”
&Submitted To : Sir Ali Khan
Group Members
Ayesha Shoukat
Mushood Hayat
Saeed Ahmed
Project Distribution
Step 1 & 2 By “ Ayesha Shoukat ”
Step 3 & 4 By “ Mushhood Hayat ”
Step 5 & 6 By “ Saeed Ahmed ”
Step 1
INTRODUCTION
Importance Of Medicines
Medicine – Basic Necessity For Human Life.
Word Medicine Is Derived From Latin Word As MediCina Means the
Art Of Healing.
Medicine Is The Branch Of The Health Sciences & Sector Of Public Life.
Advantages Of Medicines
Lowering Blood Pressure.
Relieving From Pain.
Curing illness & Infections.
Boost Immunities
Provide Extra Nutrients & Vitamin
Purpose Of “ Medi Care ”
“MediCare” Purpose is to prevent
disease and prolong life, the ideal of medicine is to
eliminate the need of a physician.
Type Of “MediCare” Ownership
“MediCare” Is Established By 4 Individuals.
Each Individual Is A Working Partner.
Each Partner Has Invested Rs.500,000 Lac In Medical Store Named As “MediCare”
Partnership Agreement (Equal Profit + Loss)
How We Plan To Get Benefit ? Medi Care Management Has A Core Strategic
Plan To Invest 50% Profit In Business .
If We Obtained Profit more than 25% then We’ll Set Up A New Stores In Sub Rural Areas.
We Will Arrange Weekly Meetings In Order To Maintain & Bring Improvements In Our Business & Services.
We’ll Contact Retailer Who Will Manage Least Expensive Quality Medicines From The Trade Mark Companies.
Continue…..WE Will Maximize Our Profit Up
to 50% To 60% But It’s Unethical For Pharmacist & Will Try To Make Our Maximum Profit About 20% To 35% only.
Step 2
Description Of The Project
“MediCare” Location & Environment Surrounding It
For This Purpose We Get A Shop On Rent.
Geographically It Is Situated In Harley Street Near Harley Hospital.
Our Outlet Is Completely Located At Main Road That Links Tulsa Road With CMH Road.
Continue….. At The Front Of Medical Store
Outlet Here Starts The Residential Area In Which Educationary Institutions Also Exist.
All Type Of Resources Are Easily Available In Our Territory.
Hustle & Bustle All Over In The Area.
Continue….
Approximately, Population Medical Store Surrounding Is
Almost 3,000 To 5,000 Individuals Of Mixed Demo
graph.
Vision & Mission Statement
Providing The “Art Of Healing” i.e Medicines, Based On Standards
Of Excellence, Highly Ethical Staff & We Are The Best
Providers Of MediCare Services.
Goals& Objectives
Our Main Objective Is To Retain The Prices Of Medicines To Such A Level That A Common Man Can Afford.
To Provide Quick Services & Good Quality Medicines.
To Ensure The Safe & Effective Use Of Medicines By Practitioners.
Continue….
Improve The Quality Of Life Of Elders People With Disabilities In The Community.
Our Motivation To Start Medical Store
More Chance Of Getting Profit In Area Where No Medical Store Exist.
Huge Expectations Of Customers, Because Of The Nearness Of Medical Store & Easy Availability Of Medicines At Cheap Rates.
No Competitive Edge Exist.
Our History History Book Opened Up When Company
Of Medicines Named As “Tiens” Came Into Existence.
After Getting Inspired Up By This Company We All Members Then Join The DWATSON Medical Store In Order To Get Experienced.
After Experience, We thought To Start Our Own Store In Order To Bring Out Change Of Perceptions & Services So We’ve Started “MediCare”
Step 3
Market Description
Type Of Business
MediCare Are Completely Retailers.
We Are Selling Our Products On Small Scale.
Target Market Segmentation
We Have Segmented Our Products Demographically.
Basically We Are Operating In Sub Urban Area .
Our Ultimate Target Is Children's & Elder People.
How Can We Penetrate In Market
It’s A Perfect Competition.
Providing Products According To The Needs Of Customers.
Will Cut Price Of Products, To Attract New Customers & New Customers Will Create A Market Share Immediately.
Continue….
Clever Penetration Strategy – Use The Same But Promote It With Additional Features.
Step 4
Description Of Our Products
Product Gallery Anti-Malarials Medicines
Extended Release Pellets
Codeine
Anti Diabetics
Anti Infections
Anti Bacterials
Alerid Syrup
Other Products Available In Our Medical Store
Cosmetics
Face Wash
Scrubs
Medical Equipments
Blood Glucose Monitoring System
Equipments which MediCare Purchased
Medical Items/Equipments
Cosmetics
Face wash
Scrubs
Blood Glucose Monitoring System
Step 5
Organizational Plan
Type Of Business OwnerShip
MediCare Will Be A General Partnership Between Ayesha Shoukat, Mushhood Hayat & Saeed Ahmed.
All Partners Will Share Equal Ownership Of The Business.
Each Partner Has Invested Rs.500,000 Lac In The Business.
Continue….
Partnership Agreement ( Each Partner Has Accepted The
Responsibility To Suffer Both Loss & Gain Profit Equally )
Human Resource Requirement
Some Help Will Be Needed In Opening Our Business.
We’ll Hire Two Assistants, One Assistant Will Help Out The Customers In Cosmetics Section & The Other Assistant Will Help Out In Medical Items Section.
They Will Be Paid Minimum Salary & Will Work On Monthly Basis.
Continue….
Their Total Monthly Salary Is Rs.1,200 & Their Yearly Salary Is Rs.14,400.
As The Business Grows, More Assistants May Hired But Will Work On Monthly Basis.
Step 6
Marketing Plan
Market Segmentation
MediCare Observed It’s Overall Market, Consist Of People Who Have A High Level Of Discretionary Income.
Geographically, Our Market Will Start Within The Harley Street Area & Expand To Surrounding Areas In The Next 5 Years.
Local Pharmacist & Knowing The Medical History Of Patient. High In Personalized Service & Convenience & High In Price.
Step 7
Financial Management
Financial Management
Capital Will Be Raised By Funds Providing Equally By Every Partner In Business.
Our Business May Take Different Approaches To Maximize Profit Or Minimize Loss By :-
Product Differentiation Cheat Rate Strategy Control Cost Maintain Market Share
Conclusion
Most respectable and honorable profession
If business is done honestly and gracefully it will gave more profit to you
More chances of profitability This Business will prosper us
Recommendations
We recommend that other people should also start this business.
Highly profitable if one can work honestly and gracefully
Use genuine and high quality medicines for the health of our society
THANK YOU…..