fe_4_parallel session - redefine your destination's stengths and unique selling points - excel...
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Building a meeting brand at
ExCeL London
James Rees, Executive Director
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What are the legacies?
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Meetings industry opportunity
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2008
• London 19th in the ICCA rankings
• ADNEC buys ExCeL London
• Building starts on ExCeL’s ICC –
ready for the recession!!!
• October 2008 – Mayoral Delegation
1.
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2008 - London 19th
London doesn’t do 19th!!
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2009
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2009
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2009 – London 16th
1.
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2010 – London 14th
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2010
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2011 – London 7th
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1.
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1.
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CITY DRESSING
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WELCOME
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LONDON MEDIA CENTRE
• 24 hour media facility at 1 Great George St
• 8,753 registrations from 102 countries.
• Over 200 media events
• 12,000 video clips downloaded by 693 media outlets
from over 100 countries.
• Outside broadcast locations, filming permits.
• Positive global and domestic media exposure for
London.
• Database of global journalists
GLOBAL MEDIA OPPORTUNITY
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MAYOR OF LONDON 2012 BUSINESS PROGRAMME
PIPELINE
• 200 international business leaders, from 28
countries –tech, creative, financial,
environmental, and Business Tourism
• 1-3 day programmes including business events,
cultural activities and Olympic sport.
• Engaged with partners and stakeholders to
showcase London.
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UK Economic Impact
• £40bn annually
• 8m business visitors
• 530,000 jobs
• 25,000 businesses
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Impact of meetings
3 x = 1 x
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