NBC OWNED STATIONS DELIVER EXCITING VIEWING EXPERIENCE WITH COZI TV New National Network to Offer Iconic TV Shows and Movies, Original Programming

NEW YORK, NY (October 24, 2012) NBC Owned Television Stations today announced the introduction of COZI TV, a new 24x7 national network designed to deliver an easy-to-watch, comfortable and familiar viewing experience to audiences nationwide. COZI TV will combine iconic television series, hit movies and original programming with a warm and welcoming vibe that engages viewers. It will launch early next year on the digital channels of the 10 NBC-owned stations, which serve the

ble to local stations across the country. COZI TV will be programmed around the clock, while offering local stations conveniently scheduled daily blocks of time that can be pre-empted for programming of interest to viewers, such as local news, sports and special events. This sought after format designed by local broadcasters will enable stations to air companion local programing to their primary channel.

make a significant investment in well-known premium movie titles and TV shows many of as well as high quality original programming to create COZI TV

Valari Staab, President of NBC Owned Television Stations. network will provide local stations an opportunity to give their viewers rare access to some of the greatest hits of all time with minimal distraction from their main focus of delivering local news and information. Drawing from the vast NBCUniversal library of movies and TV shows as well as from other top studios, including Sony Pictures, COZI TV will bring viewers access to some of AmeWell-known shows like Magnum, P.I., The Bionic Woman, , Highway to Heaven, Lone Ranger and The Six Million Dollar Man will be featured on the network. COZI TV will also air a wide range of movies, showcasing iconic actors spanning generations, including legends Rock Hudson and Doris Day and modern day actors George Clooney and Drew Barrymore. Additionally, COZI TV will be home to exclusive original programming that is currently under development by various partners. The network will also feature fresh, fun content that will air as interstitial programming to create an environment where people feel connected and comfortable. At the same time, it will incorporate innovative online and social media initiatives to engage the audience and enhance the viewing experience. COZI TV will break the mold in the multicast space by combining three popular programming genres hit

movies, known but not recently seen TV series and original programming into one compelling network that -Station

Local Programming for NBC Owned Televi Backed by the virtually limitless vault of NBCUniversal content, we are building not just a collection of great programs, but an experience for our viewers by putting them at the center of the network both on air and online. We cannot wait for our debut in just a few short months. For an interview with Meredith McGinn discussing COZI TV, please visit NBCU Direct at http://www.nbcudirect.com/cozi-tv-102412/. About NBC Owned Television Stations NBC Owned Television Stations is the division of NBCUniversal that includes 10 local television stations and their digital channels and websites, as well as a group of out-of-home properties and a production company. The 10 stations produce and deliver compelling and unique local news, information and entertainment programming to viewers in the communities they serve, which include New York, Los Angeles, Chicago, Philadelphia, San Francisco Bay Area, Dallas-Fort Worth, Washington, D.C., Miami, San Diego and Connecticut, with a goal of connecting to their audiences anytime and anywhere.

PRESS RELEASE

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Not your a

verage ho

me show...

Celebrities, their homes, and how to do it yourself.

ADVERTISER MEDIA KIT 12/1/12

ON

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Not your average

‘home show...’…

SHOW OVERVIEW:

Host/carpenter Brian Kelsey receives daily tweets and Facebook posts from followers and listeners of his national radio show on Martha Stewart Living Radio who need

advice on home renovation and décor. Brian finds inspiration for these projects by convincing a celebrity to give him a tour of their home, and having them show off some

interesting renovations or features. Brian then shows you how you can achieve the same things in YOUR house, by doing it yourself.

Forget everything you know about home renovation/design television. Take away the sobbing reveals,

uplifting music and teary-eyed homeowners. Forget the hugs, competitions, pressed shirts and set-up

scenarios. Picture if you will, Anthony Bourdain meets ‘Jackass’ meets ‘This Old House’.

Playing off the double entendre “on the house”, “Kelsey On The House” is a weekly half-hour home & lifestyle

show. It’s an existing brand that is quirky, edgy, very loose, and funny - without trying to be. It’s part

instruction, part entertainment. It breaks down all stereotypes of the modern day ‘home’ show by delivering

information in a fresh a relevant way (while barging in on celebrities).

Creator and host Brian Kelsey is a licensed home improvement contractor, television and radio host, and

home renovation television addict.

KELSEY ON THE HOUSE

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Kelsey On The House is target marketing at its best. Our 30-minute program offers our advertisers the following:

• Your commercial shown on NBC IN 11 MAJOR MARKETS: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas/Ft.Worth, Washington DC, Miami, San Diego, Las Vegas and Connecticut. More markets coming soon!

• Within 11 markets gives your business visibility in 30 MILLION HOMES. • Advertisers also receive a FREE BANNER AD in the KelseyOnTheHouse.com website.

The website will offer behind the scenes video from the television show which each episode will direct to.

• Your host, Brian Kelsey has 500,000 DAILY LISTENERS nationwide to his radio program on Martha Stewart Living Radio on SIRIUSXM Satellite Radio. Each NBC episode will be plugged within the daily radio show

• Thousands of daily Internet followers read Kelseyʼs Twitter and Facebook page. These numbers will grow as each new episode airs.

• Kelsey on the House will also be integrated into regular national television appearances.

• Viewer Demographics: Men and Women 25-54. • Each series will offer twenty 30-minute shows.

PLUS…

• Content Integration • Vignettes • Sweepstakes/Contest • Tagged promos that run on local channels • Ability to use videos on your website

 

HERE IS WHAT YOU GET:

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******

WHAT MAKES THIS SHOW DIFFERENT: There is a void in home renovation television. There is currently no show that combines an actual carpenter, celebrities showing off their homes in a fun and entertaining way, and instruction on how to achieve the same look in your home. There is no home show that utilizes social media to itʼs full potential, and thatʼs shot and produced in an edgy, movie like and humorous way. The traditional ʻhomeʼ and ʻrealityʼ show formula has run its course and has saturated the market. ʻKelsey On The Houseʼ changes the formula and the rules, here is how:

CELEBRITIES. Viewers get to see our celebrities in a different light; relaxed, showing off their homes, almost

as if they are ‘real’ people. Think the OPPOSITE of “MTV Cribs”. They are free to plug anything they are

working on during the segment. Incorporating celebrities gives instant show credibility, relevancy,

and interest. Using celebrities also increases show visibility because it will bleed over to media

outlets such as Extra! and Access Hollywood, further promoting the product.

PRODUCTION. The show is shot using ultra high-end DSLR cameras, for an incredible cinematic look. By

contrast, there will be Super 8 film b-roll footage (digitally converted to HD) sprinkled in as well. Included

in every episode are quick little b-roll transitions of behind the scene footage of the editing process, the voice-

overs, and other glimpses of show production..

PROMOTION. Brian is a non-stop promotion machine. Daily promotion to almost a half million dedicated

listeners nationwide (and Canada) via his 4 hour talk show on ‘Martha Stewart Living Radio’ on SiriusXM

Satellite Radio, makes for promotion unlike anything you can imagine. Add to this regular national tv

segments, blogs and constant social media campaigns, and you’ve got a built-in audience.

PRESENTATION. This show has a swagger. It has a feel. It’s presented in a way that shows Brian’s

passion for renovation, and expertise. Brian talks to the camera as if it’s his best friend, and is enjoyably not

your typical host.

OUT OF HOME EDITS. We can chop each episode into bite size pieces, perfect for short form programming

like Taxi Cab TV, Gas Pump TV and Facebook teases.

SOCIAL MEDIA INTEGRATION. The “Kelsey On The House” brand already exists, and has a large following

and social media presence. Every episode will have a constant push to follow on Twitter & Facebook, and

each episode will integrate social media in ways no other show can or does. There will be regular Twitter

and Facebook Q & A’s, Tweet-Ups and other events. This translates into major added value for advertisers.

CROSS PLATFORM INTEGRATION. Utilizing Brian’s existing relationships, we will integrate with a

magazine such as Life & Style or Ok! with regular celebrity home trend updates, reaching an even larger

audience.

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the host: Brian Kelsey is a licensed contractor whose creative concepts and fine unique carpentry are presented in a fun, fresh, entertaining way that only Brian knows how to deliver. His dad taught him everything he knows about carpentry, and now Brian is teaching his young sons the very same. Brian’s web show combines his loves of carpentry and design, with his tv production background. Brian currently co-hosts the national radio show "Morning Living" on Martha Stewart Living Radio and Sirius XM, and has also appeared on The Martha Stewart Show, Fox & Friends, The Today Show and more. His projects have been showcased on The Nate Berkus Show, HGTV and DIY Network, to name a few.

Because Brian is on the radio every day interviewing top chefs, designers, and entertainers, his working knowledge of interviews and the media in general is a built-in plus. Brian is media savvy, and takes pride in perfecting segments and Satellite Media Tours to help promote “Kelsey On The House”. RECENT RADIO INTERVIEWS:

1974 1976

Brian, Son

& Dad 2009

Tyler Florence Thom Felicia

Arianna Huffington Marilu Henner

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www.KelseyOnTheHouse.com

SOCIAL MEDIA