fbnc 2013

Ho Chi Minh City-based Financial Business News Channel is the ONLY station in the market that broadcasts daily original financial news by a team of experienced journalists in both English and Vietnamese.

Contact Eric Olander2nd Floor, Orient Building331 Ben Van Don, Ward 1, District 4, HCMC Tel: +84 (0) 903 914 086

FBNCVIETNAM’S LEADINGALL BUSINESS NEWSTV CHANNEL

2 of 12

www.fbnc.com.vn


FBNCBY THE NUMBERS

2009 FBNC launched inHo Chi Minh City

2.8 million households

24 cable systems across the country carry the channel.

4 hours of exclusive, original programming produced each day

20 experienced broadcast Journalists

photo

FBNC is backed by a group of Vietnam’s most experienced media companies and early-stage investment firms including:

3 of 12

Ho Chi Minh City-based Thế Sáng Media Company Limited is dedicated to building Vietnam’s emerging media sector through early-round investments and management advisory services.

Thế Sáng Media’s focus extends beyond television to include mobile, internet and print media.

Thế Sáng Media Co. Ltd.

photo

BHD Co., Ltd is one of Vietnam’s leading entertainment media companies and its most experienced. In 1996, BHD was the first private company authorized to co-produce programs with state-owned Vietnam Television (VTV) network. Since then, BHD has expanded its operations to include foreign film distribution, television production and much more. Today, BHD produces 600 hours of televised entertainment content and 300 hours of local dramas.

BHD Vietnam

photo

IDG Ventures Vietnam (IDGVV) is the first technology venture capital fund in Vietnam. Since 2004, IDGVV has been working with entrepreneurs to grow innovative and market-leading companies. IDGVV currently has $100 million under management, with investments in over 40 companies in the technology, media, telecommunications, and consumer sectors.

IDG Ventures Vietnam

www.fbnc.com.vn


A STRONG FOUNDATION

5 of 12

www.fbnc.com.vn

24 cable operators throughout Vietnam distribute FBNC to 2.3 million homes.

Through its partnership with HTV, FBNC has near universal cable distribution in Ho Chi Minh City and the Mekong Delta.

Major cable distributors include:


NATIONAL DISTRIBUTION

• HTVC• BTS Cable of Hanoi TV• Song Thu Cable • Danang

• VNPT (MyTV)• VSTV (K+)• VTC• Nha Trang Cable

6 of 13

www.fbnc.com.vn


FBNC DISTRIBUTION

SONG TH

U CALBE -

DANANG

BTS ( C

ABLE OF H

ANOI TV)

Tp. P

han Th

iết

Sóc T

răng

Bến Tr

e

Đắk - N

ông

Tp.Hải

phòng

Tỉnh Bình Phước

Tỉnh Q

uảng N

am

Tỉnh Phú Th

ọ

VSTV (K

+) 0

200000

400000

600000

800000

1000000

1200000

1400000

-

1,152,780

90,000 40,000

200,000

12,000

17,000 15,000

17,000 8,000

6,000 60,000

9,000 35,000

120,000

40,000 18,000

17,000 20,000

30,000

10,000

330,000 350,000

100,000

Total subcribers updated to now: 2.816.780

7 of 13

FBNC reaches two of Vietnam’s most coveted demographics

Affluent business professionals rely on FBNC for insight and analysis

on Vietnamese market trends

Young, aspirational viewers turn

to FBNC to improve theircareer skills and learn how to

succeed in business.

www.fbnc.com.vn


VIEWER PROFILE

8 of 13

Age: 57City: Ho Chi Minh City

Family: Married/1 child/1 catHome: Owns 2 bedroom apartmentProfession: Risk management lead at major financial services company.

Monthly income: $5,200Auto: 2009 Toyota Camry

Phone: Samsung Galaxy SIIMedia: TV, newspaper, Web and

mobile

www.fbnc.com.vn


VIEWER PROFILEAffluent, accomplished, well-informed

decision-maker

Why FBNC? “I watch FBNC to find out where the economy is going. I enjoy the talk shows where I can learn firsthand about market sentiments in other sectors.”

9 of 13

Young, ambitious and an aspirational consumer

Age: 27City: Hue

Family: Unmarried, lives with parentsEducation: 2003 graduate of Hue

UniversityProfession: Management trainee

agriculturalexport processing company

Monthly income: $325Phone: HTC Dream

Media: TV, Web, mobile

www.fbnc.com.vn


VIEWER PROFILE

Why FBNC? “This is the only channel that has business programs in English. The shows on FBNC feel like they are made for young people and will help us advance our careers.”

10 of 13

www.fbnc.com.vn

FBNC produces four hours a day of exclusive news, analysis and sector specific programming.

English-language

Technology Real Estate Market NewsFBNC’s daily English-

language shows are among the channel’s most popular. Each week on programs such as Vietnam & Me, FBNC gives viewers a truly global perspective on Vietnamese business with one-on-one of leading international executives.

Vietnam, Ho Chi Minh City in particular, is fast becoming one of Asia’s most important technology centers. FBNC’s daily tech shows cover everything from the latest in hardware manufacturing, software trends and online services – both here in Vietnam and around the world.

Few other countries have a real estate market as dynamic as Vietnam’s. Each day FBNC produces original news and talk shows to help keep viewers informed on the latest trends in this fast-changing market. From residential to industrial to office space, FBNC offers unrivaled TV coverage of this vital economic sector.

From Ho Chi Minh City to Hanover, FBNC’s daily market coverage spans the world. Led by a team of Vietnam’s most experienced business journalists, FBNC produces original, balanced reports on the latest news from the worlds of business, finance and economics.


ORIGINAL PROGRAMMING

9 of 13

www.fbnc.com.vn


2013 PRIMETIME LINE-UP

Beginning in January 2013, FBNC will launch an all-new primetime weekdayline up news, current affairs and personal finance media. FBNC delivers thevery best of Vietnamese and international business news and analysis.

7pm 8pm 9pm

FBNC MagazinesReal EstateTechnology

Lifestyle

Vietnam & WorldNews

Smart Moneywith Quoc Khanh

10pm

CNBCWorldwideExchange*

*proposed programming for 2013, still to be confirmed

9 of 13

www.fbnc.com.vn


FBNC Nightly Business News

FBNC’s highly acclaimed prime time news broadcast brings you the day’stop stories from across Vietnamese business with daily updates on the markets, technology and trade.

Produced by a team of experienced financial journalists, the FBNC NightlyBusiness News offers a mass audience a concise overview of the key trendsimpacting today’s increasingly challenging economic environment.

Program frequency: weeknights at 8pm

9 of 13

www.fbnc.com.vn


FBNC World Business Report

Each night, FBNC offers context and analysis on the day’s top internationalbusiness news in its half-hour prime time World Business Report.

This half-hour prime time news report offers viewers a fast-pace, highly-informative wrap of the big stories impacting the global economy, trade and finance.

Program frequency: weeknights at 8:30pm

9 of 13

www.fbnc.com.vn


FBNC MAGAZINE SHOWS

FBNC’s daily magazine programs offer thoughtful insight and analysis about the Vietnamese market. From technology to real estate to profilesof small-medium-sized entrepreneurs, these programs are among the channels most popular shows.

Each show is 30 minutes long with three available ad breaks.

Business Features

Real Estate Technology Entrepreneurs Commodities

9 of 13

www.fbnc.com.vn


Smart MoneySmart Money will be Vietnam’s only primetime lifestyle and talk showdedicated to personal finance when it debuts in January 2013. Hosted by popular broadcast journalist Quoc Khanh, this lively program is designed to inform, entertain and educate its growing audience of young professionals and accomplished business executives about the one subject on everyone’s mind today… MONEY!

How to earn it? How to save it? How to spend it?

Program frequency: weeknights at 9:000pm

9 of 13

www.fbnc.com.vn


FBNC Technology ReportFrom Saigon to Silicon Valley, FBNC provides comprehensive coverage of thelatest tech trends, deals and news with both daily and weekly updates. FBNC’sweekly technology magazine, in particular, provides in-depth reporting on Vietnam’s burgeoning tech scene highlighting domestic innovation and thepeople behind the gadgets.

Program frequency: daily coverage in news and weekly primetime magazine

9 of 13

www.fbnc.com.vn


FBNC Real Estate Magazines

Few other markets in Vietnam generate as much interest and passion asreal estate. FBNC offers unrivaled coverage of this vital sector with twoweekly magazine programs, Real Estate 360° and the FBNC Property Report.Both these shows are among the channel’s most eagerly followed as viewersseek insights on where to buy, how to buy and what to buy.

In 2013, FBNC’s property coverage will expand to include a greater emphasison residential and personal finance-related real estate issues.

Program frequency: daily coverage in news and weekly primetime magazines

9 of 13

www.fbnc.com.vn


FBNC Commodity NewsAs a major exporting power, commodities are the lifeblood of the Vietnameseeconomy. FBNC’s weekly magazine program on the export market highlights thekey issues in this vital sector of the economy

While commodity news may not be the glamorous subject, few otherissues have a greater impact on consumers’ daily lives than the price of keystaples and the health of the country’s export-oriented industries.

Program frequency: daily coverage in news and weekly primetime magazine

9 of 13

www.fbnc.com.vn


TOP CEOHosted by one of Vietnam’s most respected and experienced journalists, Tran Ngoc Chau, Top CEO features discussion and analysis from some ofVietnam’s most successful chief executives.

Top CEO is particularly popular among accomplished business executivesand with university students who tune in to improve their understanding ofwhat it takes to succeed in business.

Program frequency: monthly

9 of 13

www.fbnc.com.vn


Proposed 2013 Programming

9 of 13

www.fbnc.com.vn


CNBC is recognized as the world’s leader in business news and a key source for viewers to follow global financial markets. In light of recent regulatory changes, CNBC’s 24-hour live feed is no longer available in Vietnam. FBNC is in discussions with the network to broadcast 5-6 hours per day of CNBC programming complete with Vietnamese translation.

FBNC proposes to become the exclusive distributor of CNBC to 3 million homes on 24 cable/satellite systems across Vietnam.

Asia market analysis US market analysis Global market analysis

Weekdays 7am – 10am Weekdays 12pm -1pm Weekdays 10pm -11pm

CNBC on FBNC

9 of 13

www.fbnc.com.vn


• Yahoo! Vietnam and FBNC are in discussions to produce an ongoing Web & TV reality show about youth-oriented personal finance.

• This multimedia project is designed to help educate people about the basics of money management through the experiences of five students in Ho Chi Minh City.

• FBNC will create five minute segments that will be broadcast on TV and on Yahoo! Vietnam where that video will be surrounded by supplemental social media and educational content.

9 of 13

www.fbnc.com.vn


FBNC Personal Finance Media

9 of 13

www.fbnc.com.vn


Summary: To educate viewers using simple graphics and voice over narration about the basic concepts of personal finance. Ideal for both TV and Web.

Length: 1-3 minutes

Distribution: Prime time talk shows/news/Web/YouTube/client’s digital properties.

Objective: To associate the client with personal finance education and to build trust among consumers that the client is committed to helping its customers become smarter about managing their money.

Living Finance: Basic Terms

9 of 13

www.fbnc.com.vn


Your Money QuestionsSummary: Using questions submitted by phone, email, text and theWeb, a personal finance expert answers viewers questions about the basics of personal finance.

Length: 2-4 minutes.

Distribution: Prime time talk shows/ad breaks/news/Web/YouTube/client’s digital properties.

Objective: Customize client’s personal finance message to specificaudiences by addressing target-specific issues related to personal finance.

Introduce the expert Expert explanationIntroduce the topic or question

9 of 13

www.fbnc.com.vn


Test Your Money KnowledgeSummary: Through visual quizzes of basic personal financial knowledge and trivia, the viewer is simultaneously entertained and informed about basic money management concepts.

Length: Question panel :30/:30 client’s commercial/answer panel :30

Distribution: Throughout FBNC programming schedule

Objective: To provide an engaging way that associates reliable financial information and education with the client’s brand.

The question Client’s TV commercial The answer

9 of 13

www.fbnc.com.vn


Family/Student FinanceSummary: Questions answered about personal finance topics with a particular emphasis on family and student related issues including education savings, retirement and insurance among others. Questions will be arranged in advance and displayed either in a text, YouTube or other social media oriented environment.

Length: 2-4 minutes

Distribution: Prime time talk shows/news/Web/YouTube/client’s digital properties.

Objective: To establish a deeper level of trust with the consumer by addressing issues that are considered emotionally sensitive yet critically important for every family and young person.

The question The answer

9 of 13

www.fbnc.com.vn


The Casual ConversationSummary: Monthly appearance on FBNC’s new primetime talk show “Vietnam & Me” hosted by Quoc Khanh. The show would permit a representative from the client to enjoy a longer format opportunity to explain key issues related to personal finance education and awareness (in English or Vietnamese).

Length: 6-8 minutes

Distribution: FBNC primetime at 9pm (with 3x repeats)

Objective: To reach a primetime audience in a low-key, more casual environment using a discussion format that supports the other personal finance messaging communicated across FBNC and the client’s other media channels (Web, events, etc…)

12 of 13

Google Map

CONTACT USAddress2nd Floor, Orient Building331 Ben Van Don, Ward 1, District 4, HCMC

Phone+84 (0) 903 914 086

[email protected]

www.fbnc.com.vn


THANK YOU


fbnc 2013

Documents

personal finance

personal finance

vital sector

daily coverage

experienced

orient building

hcmc tel

orient building