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How to harness the power of social media to improve your brand
Lindsey SlaterCommunity Outreach Coordinator, Lawrence Habitat
@LindseySlater@LawrenceHabitat
Hired as Lawrence Habitat’s first-ever
Community Outreach
Coordinator in April 2012.
Spent (almost) 5 years as a reporter, anchor and producer for 6News Lawrence and the Lawrence Journal-World (before
they broke up).
BSJ from Northwestern University’s Medill School of Journalism
2007
“Socialnomics”
Socialnomics by Erik Qualman
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Post Your Way to Facebook Success
Six “Best Practices” for Page Posts
• Photos will calls to action (shares)• Calls to action with text only (likes)• “Fill in the Blank” (comments)• Updates on products/services• Messages related to the brand• Messages unrelated to the brand
Source: AllFacebook.com
Get Shares• Use a picture with a call to action
Get likes• Use text to request a call for action
We asked for likes…
…and promised a t-shirt to 5 of our new followers…once we hit 300 likes.
Get Comments• Make a post with a “fill in the blank”
Update fans on products/services
Post things related to your brand
Post messages unrelated to your brand
Never stop learning!
nonprofitorgs.wordpress.com
Sign up for their Nonprofit Tech 2.0
newsletter.
Where else can I get tips & tricks?
• SocialBrite.com• AllFacebook.com• SocialIRL.com • SocialMediaExaminer.com– If you sign up for their newsletter, they will send
you an in-depth video about Facebook marketing!• Pagemodo.com
Connect with us!LawrenceHabitat.org
Facebook.com/LawrenceHabitat@LawrenceHabitat
Google+: Lawrence Habitat for Humanity
Me, too!@Lindsey Slater
Who to Like on Facebook• Lawrence Habitat• Social Media Club of Lawrence• Doctor Dave Computer Repair Lawrence Kansas• Lawrence Kids Calendar• Traci Bunkers – Bonkers Handmade Originals• Bridesmade Blooms• Chakrana• Kneaded Relief Lawrence• Relay for Life of Douglas County, Kansas• Phil’s Phighters• Leo Hayden Artwork• Ichiban Tattoo Studio• Visit Lawrence• Brainville Trivia