Facebook Dos & Don’ts…Dos Checklist• Call to action (button) as well as on posts.• Define proper page URL• Update all info (genuine contact details,

hours of operation/menu/price range, etc. as the case may be)

• Adjust the pin of your location on the map properly if needed.

• Cover pic and profile pic should not interfere with each other

• Be on the lookout for new notifications about likes and messages to your page everyday and get in touch with your audience on a personalized note

Donts Checklist• Never delete or hide a negative review

or comment; instead get back to the customer

• Avoid using too much of text in posts; people don’t like to read a LOT on FB

• Avoid sharing too many links as status updates unless those links take your audience to a digital property that you own.

• Don’t try to sell explicitly/blatantly on Facebook; remember Facebook is primarily for engagement and brand building; revenue generation will follow