Internationalisation/ Introduction

Is your business ready to go

International?

Our thoughtsStep by step

Four themesHigh value

ExamplesWhere this approach

has worked

Internationalisation / Key Themes

• Project scope definition

• Solid foundations & flexible technology

• Build re-usable

components • Launch, test, iterate

Key Themes

ARGOS

Internationalisation/ Scope Definition

Theme One

Project Scope Definition

Internationalisation/ Scope Definition

• Business Case• P&L Model• Technical Strategy• Content Strategy• Pricing• Logistics• Bricks/Mortar• Marketing/PR• Customer Services

• Integration Strategy• Stock• Merchandising• Market conditions• Images• SEO Strategy• Payment/Fraud• Accounting• Reporting

Theme OneScope Definition

Internationalisation/ Scope Definition

Theme OneScope definition

Businessvalue first

Features second

Putting the customer first/ Introduction

Theme OneScope definition

Keep it simpleOver engineered solutions

date quickly

Aim for MMF set (Minimum Marketable Features)

Internationalisation/ Scope Definition

Theme OneScope definition

Be clearabout your objectives and

what has an impact

Prioritisethe items in context

of your core business goals

Internationalisation/ Defining ScopeInternationalisation/ Scope Definition

Theme OneScope definition

Little and oftenRelease enhancements, measure impact

Internationalisation/ Scope Definition

Theme OneScope definition

Get valuablefeedback

Don’t guess!!

Internationalisation/ Scope Definition

Internationalisation/ Core Foundations

Theme Two Solid Foundations

Get the basics right

Lay the foundations forInternational rollout early

Internationalisation/ Flexible TechnologyInternationalisation/ Core Foundations

Four reasons why Magento is compelling

speed to market

tailored solutions

feature set ownership

Internationalisation/ Core Foundations

What does that mean for business?

£££ £££

Development budgetLicensing costs

Development budgetLicensing costs

Internationalisation/ Core Foundations

Avoid silos

Dedicated • x2 Licences• x3 Servers• ERP integration• PSP integration• Customisation

Dedicated • x4 Licences• x6 Servers• ERP integration• PSP integration• Processes

Dedicated • x3 Licences• x4 Servers• ERP integration• PSP integration

Internationalisation/ Core Foundations

Core eCommerce layer

x3 Licencesx4 ServersERP integration

Multiple PSPsSingle WMSLanguages

Common featuresResponsive UI

Internationalisation/ Core Foundations

Internationalisation/ Re-usable components

CCreate re-usable components

Internationalisation/ Re-usable components

CCreate re-usable components

End Result?Significant Uplift

Significant increase in sales and conversions

Up to 10 orders per second

Delivered inside 3 months

Technology enabling accessInternationalisation/ Flexible Technology

European consumer base

UK

France

Italy

Spain

Germany

Consumer choiceInternationalisation/ Flexible Technology

End Result?Pan European DC2

180+ stores, single Magento instance, 3 licences

Large & diverse catalogue

Multiple fulfilment/payments/languages

5 working days to launch

Internationalisation / Summary

• Focus on the valuable stuff / be flexible with scope

• Find common ground / create re-usable components & processes

• Use flexible technology

• Launch in phases / iterate

In Summary

Internationalisation / Summary

• www.sessiondigital.com

• Twitter: @sessiondigital

Thanks!