fast food & food delivery services study · people 18+ burgers 11% chips 10% pizza 8% chicken...

FAST FOOD & FOOD DELIVERY SERVICES STUDY

October 2018

HIT LISTENERSFAST FOOD & FOOD DELIVERY SERVICES

PEOPLE

18+

Burgers 11%

Chips 10%

Pizza 8%

Chicken 4%

Fish & Chips 4%

TOP 5 FOODS USED

PEOPLE 18+

Quick 49%

Easy 22%

Unhealthy 18%

Convenient 15%

Cheap 9%

TOP 5 DESCRIPTIVE WORDS USED

PEOPLE

18+

McDonald’s 24%

KFC 17%

Hungry Jack’s 16%

Subway 6%

Red Rooster 6%

TOP 5 BRANDS USED

Q. How would you define 'fast food'? Have a think about the fast food brands, types of food, etc that you associate with fast food.

Source: SCA Research Fast Food Study | October 18 | Q. How would you define 'fast food’? Have a think about the fast food brands, types of food, etc that you associate with

fast food? | People 18+ N=315

The top three words people use to describe fast food is quick, easy, and unhealthy.They are most likely to associate burgers and chips with fast food, so it’s no surprise that the top 3 brands associated with fast

food is McDonald’s, KFC, and Hungry Jack’s.

Source: SCA Research Fast Food Study | October 18 | Q. When you think of 'fast food', which of the below BEST describes your thoughts? | People 18+ N=315

Q. When you think of 'fast food', which of the below BEST describes your thoughts?

30%

27%

44%

Fast food is low quality mass-produced food, made using pre-prepared ingredients high in fat, salt, sugar, and calories.

Fast food is any type of meal that can be orderedas take out, and/or delivered to your door.

Fast food is both healthy and unhealthy foodoptions prepared quickly and easily.

Although “unhealthy” was the third most used word to describe “fast food” when unprompted, it’s interesting to see

that once prompted, the majority of people see fast food as both healthy and unhealthy food options that are

prepared quickly and easily.

Source: SCA Research Fast Food Study | October 18 | Q. How often do you purchase fast food or take away? | People 18+ N=315

2%

22%

31%

18%

8%

18%

1% 1%

Daily A few times a week Weekly Fortnightly Monthly Every now and then Once or twice a year Never

Q. How often do you purchase fast food or take away?

80% of respondents purchase fast food or take away at least monthly

Over half (55%) purchase fast food or take away at least once a week.

Source: SCA Research Fast Food Study | October 18 | Q. On average, how much do you spend on fast food each week? Fast food is food that can be prepared quickly and easily,

and sold in restaurants or can be ordered as take out. | People 18+ N=173

Q. On average, how much do you spend on fast food each week? Fast food is food that can be prepared quickly and easily, and sold in restaurants or can be ordered as take out.

Base: Purchase fast food on a weekly basis

17%

42%

23%

7%8%

3%

$1-$20 $21-$40 $41-$60 $61-$80 $81-$100 $100+

Of those people who purchase fast food on a weekly basis, the majority of them spend

between $21 to $40 on fast food each week.

Source: SCA Research Fast Food Study | October 18 | Q. How often would you purchase food from a fast food restaurant or take-away restaurant at the following times of day? |

People 18+ N=311

The most popular meal times to purchase fast food is lunch and dinner.Purchases for all meal times are generally made every now and then. Dinner is more commonly purchased on a regular basis

compared to other meal times, with over 1 in 4 purchasing fast food for dinner on a weekly basis.

2% 1% 1% 0% 1% 0%3% 2%

9%

2%

11%

2%3%

1%

15%

3%

28%

4%2% 1%

12%

3%

15%

6%7%

3%

13%

5%

12%

3%

46%

30%

42%

29%31%

42%

38%

63%

8%

57%

2%

43%

Breakfast Morning Snack Lunch Afternoon Snack Dinner Dessert

Daily A few times a week Weekly Fortnightly Monthly Every now and then Never

Q. How often would you purchase food from a fast food restaurant or take-away restaurant at the following times of day?

Source: SCA Research Fast Food Study | October 18 | Q. When deciding which fast food restaurant to purchase from, which of the following is a source of information for what is

available to purchase in your area? | People 18+ N=311

Almost 1 in 3 people say that radio provides them with information about what fast food

options are available in their area.

37% 37%

35%

30%

25%

20% 20%

8%

None of the above TV advertising Social media Radio advertising Online advertising Online reviewwebsites/apps

(eg. Google Reviews,Yelp, Zomato)

Billboards Radio personalitiestalking about a

specific restaurant

Q. When deciding which fast food restaurant to purchase from, which of the following is a source of information for what is available to purchase in your area?

Source: SCA Research Fast Food Study | October 18 | Q. Looking at the same list, which of the following sources of information generally prompt you to decide to order fast food

for a specific time of day (eg. dinner), or occasion (eg. birthday party)? | People 18+ N=311

1 in 5 people say that radio prompts them to decide to order fast food for a specific time of

day or occasion.

50%

28%

21%20%

17%

14%

10%

4%

None of the above TV advertising Social media Radio advertising Online advertising Online reviewwebsites/apps

(eg. Google Reviews,Yelp, Zomato)

Billboards Radio personalitiestalking about a

specific restaurant

Q. Looking at the same list, which of the following sources of information generally prompt you to decide to order fast food for a specific time of day (eg. dinner), or occasion (eg. birthday party)?

Source: SCA Research Fast Food Study | October 18 | Q. Looking at the statements below, could you please tell us how much you agree/disagree with each statement? |

People 18+ N=315

Although 2 in 5 people always looking for healthy alternatives when purchasing fast food,

they also see fast food as a treat for themselves, so they don’t feel guilty about eating it.

Q. Looking at the statements below, could you please tell us how much you agree/disagree with each statement?

17%

8%

7%

7%

5%

32%

22%

26%

22%

22%

30%

35%

32%

34%

33%

18%

25%

28%

31%

26%

3%

9%

8%

5%

13%

1 Strongly disagree 2 Disagree 3 Neither agree nor disagree 4 Agree 5 Strongly agree

When I eat fast food, I always feel

guilty about it afterwards

I only eat fast food when I'm on the go

When I purchase fast food, it's a treat

so I don't feel guilty about it

I always look for healthy alternatives

when I purchase fast food

I eat fast food to reward myself

AGREE

22%

34%

35%

37%

39%

Source: SCA Research Fast Food Study | October 2018 | Q. So, have you used a food delivery service in the past 2 months? For example UberEATS, Deliveroo, Foodora,

etc... | People 18+ N=315 | Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you have used in the

past 2 months? | People 18+ N=96

Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you have

used in the past 2 months?

BASE: Have used a food delivery services in the past 2 months.

83%

33%

18%

6% 5% 3% 2% 2% 1%

UberEATS Menulog Deliveroo EatNow The deliveryservice of therestaurant I

ordered from(eg. McDelivery,

Domino'sDelivery)

Foodora iDeliver Delivery Hero OpenTable

30%

of people have used a

food delivery service in

the past 2 months

No: 70%

Almost 1 in 3 people have used a food delivery service in the past 2 months.Of those who have, over 4 in 5 people have used UberEATS.

67%

51%

29%

23%

19% 18%16% 15% 15%

10% 8% 7% 6%4%

2 in 3 (67%) people chose to order through a food delivery service for the convenience,

while over 2 in 5 (43%) people chose this option due to time constraints.

Q. Could you please tell us why you chose to order through a food delivery service?


Source: SCA Research Fast Food Study | October 2018 | Q. Could you please tell us why you chose to order through a food delivery service? | People 18+ N=96

I didn't want to

/ couldn't leave

the house

Convenience I felt like

treating

myself

I didn't

have time

to cook

To save

time

I didn't know

what to cook

myself instead

I didn't have

time to shop

for groceries

I had a

voucher

More choice

/ variety

Easier to

compare

prices

Recommend-

ation from

family/friends

I was catering

for a party /

large group of

people

OtherThe restaurants

offer a loyalty

discount when

ordering through

the delivery service

website/app

REASON PEOPLE 18+

Time constraints“I didn't have time to cook” | “To save time”

“I didn't have time to shop for groceries”

43%

Q. And lastly, we'd like to understand how food delivery services, such as UberEATS, Foodora, or Deliveroo, have impacted on your life. Looking at the statements below, could you please tell us how

much you agree/disagree with each statement?


Source: SCA Research Fast Food Study | October 2018 | Q. And lastly, we'd like to understand how food delivery services, such as UberEATS, Foodora, or Deliveroo, have

impacted on your life. Looking at the statements below, could you please tell us how much you agree/disagree with each statement? | People 18+ N=96

16%

21%

16%

7%

6%

11%

9%

5%

34%

29%

24%

25%

18%

16%

18%

17%

31%

24%

30%

31%

35%

31%

24%

27%

8%

19%

23%

27%

33%

30%

37%

40%

10%

6%

7%

10%

9%

12%

13%

11%


I usually order the same meal/food when

ordering through food delivery services

AGREE

50%

The accessibility of broader take-away choices has

meant I order from traditional fast food restaurants/chains

(eg. McDonald's) less often now than I used to

My opinion of 'fast food' has improved

since using food delivery services

I eat a wider variety of meals now that I

order through food delivery services

I often choose healthier food options when


I eat more fast food now because it is so

readily available

I cook at home less often now that I order

through food delivery services

Food delivery services have improved my

eating habits

49%

42%

42%

36%

30%

25%

18%

Although almost 1 in 3 people eat more fast food now than they used to, only 1 in 4 people say they cook at home less often n ow

that they use food delivery services. Although many people usually order the same meal/food through food delivery services, i t has

meant that almost half of people are purchasing from traditional fast food chains less often now than they used to.

Respondent BreakdownPeople 18+

16%

10%

13%

16% 16%

11%

8%

5% 4%

18-24years

25-29years

30-34years

35-39years

40-44years

45-49years

50-54years

55-59years

60+ years

A g e B r e a k d o w n

30% 70%

G e n d e r B r e a k o u t

M a r k e t B r e a k d o w n

QLD: 26%

NSW: 22%

SA: 14%

VIC: 23%

WA: 16%

M E T H O D O L O G Y:

W E I G H T I N GS O U T H E R N C R O S S A U S T E R E O R E S E A R C H

Weighting Efficiency: 81%

The closer your weighting efficiency is to 100%, the more closely your weighted data resembles

your actual data, and the better you can consider your weighting.

If weighting is inflating the responses from a particular group unduly, your weighting efficiency will be

significantly less than 100%. Generally, 80% is recommended as a good benchmark. If your

weighting efficiency is below 80%, you may need to re-examine your data to understand why.

Maximum Weight: 2.2500

Minimum Weight: 0.8077

The highest weight value associated with a respondent's survey responses, indicating how strongly

the respondent's survey responses are emphasized. For example, if the maximum weight value is 5,

it means that in your weighted survey data, there is one survey respondent or more whose individual

response counts as five responses. In general, it is recommended that your maximum weight be

less than 3.

The lowest weight value associated with a respondent's survey responses, indicating how much the

respondent's survey responses are de-emphasized. For example, if the minimum weight value is

0.11, it means that in your weighted survey data, there is one survey respondent or more whose

individual response counts as 0.11 responses.

M E T H O D O L O G YS O U T H E R N C R O S S A U S T E R E O R E S E A R C H

A keyword search was used to sort and rank the responses to these questions.

The results are an un-weighted sample, but are reflective of the Southern Cross Austereo

audience. SCA brands reach approximately 35% of the 10+ population and approximately 41% of

the 25-54 population in the five metropolitan markets in Australia, suggesting it would be

reasonable to consider these results to be a fair if not fully balanced representation of the

opinions in these marketplaces.

Furthermore, as it is an online survey, the respondents would also be skewed towards being

‘early adopters’ for technology, ‘trend setters’ in general and likely to be a good early indication of

brand leaders, trend setters and early adopters in general.

These research surveys conducted by Southern Cross Austereo are done so to provide a general

understanding of the opinions, interests and attitudes of the metropolitan and larger regional

marketplaces only.

Icons sourced from Flat Icon.

The results of this survey are “INDICATIVE” ONLY.

The survey was conducted by Southern Cross Austereo using its online panel nationally.

The panel is obtained from our radio networks database under the labels of ‘Hit VIP’ on

the HIT Network and ‘The Club’ on the MMM Network. All members of these databases

would be considered listeners to these stations.

The database contains about 200,000 members. The is split between the Hit database

and the Triple M database.

Of these members, approximately 20,000 people were invited to be part of our Insights

panel community. Respondents were recruited from this database.

Approximately 315 completed the study. Various filters have been placed over the data

at different times.

Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR brands/words

that first came to mind.

TRIPLE M LISTENERSFAST FOOD & FOOD DELIVERY SERVICES

Source: SCA Research Fast Food Study | December 18 | Q. When you think of 'fast food', which of the below BEST describes your thoughts? | Triple M listeners | People 18+ N=374

Q. When you think of 'fast food', which of the below BEST describes your thoughts?

31%35% 34%

Fast food is low quality mass-produced food, made using pre-prepared ingredients high in fat, salt, sugar, and calories.

Fast food is any type of meal that can be orderedas take out, and/or delivered to your door.

Fast food is both healthy and unhealthy foodoptions prepared quickly and easily.

There is a near even split between all three descriptions of ‘fast food’. The majority of Triple M listeners however

describe fast food as any type of food that can be ordered as take out, and/or delivered to the door.

Source: SCA Research Fast Food Study | December 18 | Q. How often do you purchase fast food or take away? | Triple M listeners | People 18+ N=374

1%

12%

26%

19%

11%

22%

6%

1%

Daily A few times a week Weekly Fortnightly Monthly Every now and then Once or twice a year Never

Q. How often do you purchase fast food or take away?

70% of respondents purchase fast food or take away at least monthly

2 in 5 (40%) Triple M listeners purchase fast food or take away at least once a week.

Source: SCA Research Fast Food Study | December 18 | Q. On average, how much do you spend on fast food each week? Fast food is food that can be prepared quickly and

easily, and sold in restaurants or can be ordered as take out. | Triple M listeners | People 18+ N=149

Q. On average, how much do you spend on fast food each week? Fast food is food that can be prepared quickly and easily, and sold in restaurants or can be ordered as take out.

Base: Purchase fast food on a weekly basis

14%

43%

26%

9%

3%2%

$1-$20 $21-$40 $41-$60 $61-$80 $81-$100 $100+

Of those Triple M listeners who purchase fast food on a weekly basis, the majority of them

spend between $21 to $40 on fast food each week.

Food comes first…

62%o f Tr i p l e M l i s t e n e r s u s u a l l y

d e c i d e W H AT t h e y w a n t t o

p u r c h a s e f i r s t ( e g . b u r g e r )

b e f o r e d e c i d i n g W H E R E t h e y

w a n t t o p u r c h a s e f r o m .

Comparatively, 38% of Triple M listeners usually decide

WHERE they want to purchase from first (ie. the restaurant).

Source: SCA Research Fast Food Study | December 18 | Q. Thinking generally, when you go to purchase fast food or take away, what do you

usually decide FIRST- where you want to go, or what you want to eat? | Triple M listeners | People 18+ N=149

Source: SCA Research Fast Food Study | December 18 | Q Imagine it's lunch time and you haven't brought your lunch with you (or don't have anything at home). So you decide to

get fast food or take-away. What do you look for when choosing WHAT to eat from a fast food or take away restaurant? | Triple M listeners | People 18+ N=149 [People 18-39 N=81,

People 40-54 N=198, People 55+ N=89]

51%

47% 46%43%

34% 33%

28%

22%

18%

13%11% 11%

9%7%

4%1%

Value Convenience Fresh SomethingI'm craving

Healthy Qualityingredients

Somethingthat will fill

me up

Cheap Variety Lessprocessed

Comes in ameal

Certaincuisine

Somethingdifferent

Clean in-house dining

Other Unhealthy

Q. Imagine it's lunch time and you haven't brought your lunch with you (or don't have anything at home). So you decide to get

fast food or take-away. What do you look for when choosing WHAT to eat from a fast food or take away restaurant?

% AGREEMMM

18+

MMM

18-39

MMM

40-54

MMM

55+

Price conscious“Value” | “Cheap”

58% 67% 56% 55%

Health conscious“Quality ingredients” | “Fresh” | “Healthy” |

“Less processed”

60% 53% 57% 75%

Over half of Triple M listeners make their fast food purchases based on value.60% of Triple M listeners will choose what to eat from a fast food restaurant based on the healthiness of the food, while 58% will choose based on

price. Interestingly, the younger the Triple M listener is, the more price conscious they are, and as they get older they become more health conscious.

Source: SCA Research Fast Food Study | December 2018 | Q. So, have you used a food delivery service in the past 2 months? For example UberEATS, Deliveroo, Foodora,

etc... | Triple M listeners | People 18+ N=374 | Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you

have used in the past 2 months? | Triple M listeners | People 18+ N=84

Q. You said you've used a food delivery service in the past 2 months. Could you please tell us which food delivery service/s you

have used in the past 2 months?


58%

32%

20%

6% 6% 6%

UberEATS Menulog The delivery service ofthe restaurant I orderedfrom (eg. McDelivery,

Domino's Delivery)

Deliveroo EatNow Other

22%

of Triple M listeners have

used a food delivery service

in the past 2 months

No: 78%

Over 1 in 5 Triple M listeners have used a food delivery service in the past 2 months.Of those who have, almost 4 in 5 listeners have used UberEATS.

54%

35%

27%25%

20%

15%

11%8%

7% 7%6% 6% 6%

5%

Over half (54%) of Triple M listeners chose to order through a food delivery service for

convenience or ease, while 2 in 5 (40%) people chose this option due to time constraints.

Q. Could you please tell us why you chose to order through a food delivery service?


Source: SCA Research Fast Food Study | December 2018 | Q. Could you please tell us why you chose to order through a food delivery service? | Triple M listeners |

People 18+ N=84

I didn't want to

/ couldn't leave

the house

Convenience I felt like

treating

myself

I didn't

have time

to cook

To save

time

I didn't know

what to cook

myself instead

I didn't have

time to shop

for groceries

I had a

voucher

More choice

/ variety

Easier to

compare

prices

Recommend-

ation from

family/friends

I was catering

for a party /

large group of

people

OtherThe restaurants

offer a loyalty

discount when

ordering through

the delivery service

website/app

REASONMMM

18+

Time constraints“I didn't have time to cook” | “To save time”

“I didn't have time to shop for groceries”

40%

For convenience / ease“Convenience” | “Easier to compare prices”

“I didn’t know what to cook myself instead”

54%

Q. And lastly, we'd like to understand how food delivery services, such as UberEATS, Foodora, or Deliveroo, have impacted on your life. Looking at the statements below, could you please tell us how

much you agree/disagree with each statement?


Source: SCA Research Fast Food Study | December 2018 | Q. And lastly, we'd like to understand how food delivery services, such as UberEATS, Foodora, or Deliveroo, have

impacted on your life. Looking at the statements below, could you please tell us how much you agree/disagree with each statement? | Triple M listeners | People 18+ N=84

23%

36%

25%

19%

10%

12%

12%

12%

44%

35%

36%

23%

26%

31%

25%

18%

30%

15%

24%

39%

43%

35%

32%

31%

4%

12%

14%

19%

19%

18%

30%

35%

2%

1%

2%

5%

1%

5%


I usually order the same meal/food when


AGREE

39%The accessibility of broader take-away choices has

meant I order from traditional fast food restaurants/chains

(eg. McDonald's) less often now than I used to

My opinion of 'fast food' has improved

since using food delivery services

I eat a wider variety of meals now that I

order through food delivery services

I often choose healthier food options when


I eat more fast food now because it is so

readily available

I cook at home less often now that I order

through food delivery services

Food delivery services have improved my

eating habits

31%

23%

21%

19%

15%

14%

4%

2 in 5 Triple M listeners are relying on the traditional fast food chains (e.g. McDonald’s) less, since using food delivery services.

These services haven’t discouraged Triple M listeners’ creativity in the kitchen just yet though, with only 15% saying they eat more

fast food because it is so readily available.

Respondent BreakdownPeople 18+

1%3%

5%

11%

16% 17%20%

16%

10%

18-24years

25-29years

30-34years

35-39years

40-44years

45-49years

50-54years

55-59years

60+ years

A g e B r e a k d o w n

60% 40%

G e n d e r B r e a k o u t

M a r k e t B r e a k d o w n

Brisbane: 27%

Sydney: 17%Adelaide: 20%

Melbourne: 25%

Perth: 11%

M E T H O D O L O G YS O U T H E R N C R O S S A U S T E R E O R E S E A R C H

A keyword search was used to sort and rank the responses to these questions.

The results are an un-weighted sample, but are reflective of the Southern Cross Austereo

audience. SCA brands reach approximately 35% of the 10+ population and approximately 41% of

the 25-54 population in the five metropolitan markets in Australia, suggesting it would be

reasonable to consider these results to be a fair if not fully balanced representation of the

opinions in these marketplaces.

Furthermore, as it is an online survey, the respondents would also be skewed towards being

‘early adopters’ for technology, ‘trend setters’ in general and likely to be a good early indication of

brand leaders, trend setters and early adopters in general.

These research surveys conducted by Southern Cross Austereo are done so to provide a general

understanding of the opinions, interests and attitudes of the metropolitan and larger regional

marketplaces only.

Icons sourced from Flat Icon.

The results of this survey are “INDICATIVE” ONLY.

The survey was conducted by Southern Cross Austereo using its online panel nationally.

The panel is obtained from our radio networks database under the labels of ‘Hit VIP’ on

the HIT Network and ‘The Club’ on the MMM Network. All members of these databases

would be considered listeners to these stations.

The database contains about 200,000 members. The is split between the Hit database

and the Triple M database.

Of these members, approximately 20,000 people were invited to be part of our Insights

panel community. Respondents were recruited from the Triple M database.

Approximately 409 completed the study. Various filters have been placed over the data

at different times.

Certain questions asked for an ‘essay’ or ‘verbatim’ type of response OR brands/words

that first came to mind.

fast food & food delivery services study · people 18+ burgers 11% chips 10% pizza 8% chicken...

Documents