fast casual innovation presentation

8/8/2019 Fast Casual Innovation Presentation

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Fast Casual Innovation

&

Latest Trends

Presented By:

Arun,Himanshu,Jaiyesh,Rohit


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Founded in the best interest of the individual and theenvironment, Pizza Fusion is the number-one greenfranchise in North America. Based out of Fort Lauderdale,Florida, the organic pizza restaurant chain offers fresh,natural and organic foods in its eco-friendly, LEED certifiedlocations throughout the U.S. and internationally. PizzaFusions mission is to uphold the highest level of integrity in

all they do, from the quality and origin of their food to theircare for the health of their customers and the environment.Pizza Fusion, "Saving the Earth, One Pizza at a Time.


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A report released on May 6th, 2010 by the PresidentsCancer Panel urges consumers to select foods grown

without environmental chemicals like pesticides, antibiotics,growth hormones, and certain agricultural fertilizers, tooffset their risk of suffering from cancer.

Consumer food choices prove to be a powerful tool in thefight against cancer, and organic eating does not have to beonly at home. Pizza Fusion, ranked the #1 Green andOrganic Franchise, focuses its menu on organic foods at agreat value such as their $5 organic lunch special. Themenu, over seventy-five percent organic, includes delicious

gourmet pizzas, sandwiches, salads, desserts, beer andwine. In addition, they offer vegan, vegetarian and gluten-free selections.

This report validates Pizza Fusions mission of providingAmericas favorite food in a way that is the most deliciousand even healthier at the same time.


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Company Overview

Pizza Fusion is a new take on Americas favorite food. Serve

up delicious, gourmet pizza in its purest form - untainted byartificial additives, like preservatives, growth hormones,pesticides, nitrates and trans fats. While they are famous forpizza, their 75% organic menu features an eclectic variety ofgourmet sandwiches, salads, desserts, beer &wine. Additionally, they offer health conscious alternatives forpeople with selective diets and food allergies, such asdelicious gluten-free pizza, brownies and beer and tastyvegan selections.

Every detail of operations is continuously evaluated from anenvironmental perspective in an effort to further minimizeecological footprint. From delivering food in company ownedhybrid vehicles and offsetting 100% of power consumptionwith the purchase of renewable wind energy certificates tobuilding LEED certified restaurants.


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WHAT SEPERATES US

FOOD

Pizza

Sandwiches, Salads, Deserts

Drinks

Gluten-Free, Vegan, Vegetarian & Lactose free items

ENVIRONMENTAL INITIATIVES

Saving the Earth, One pizza at a time

Environmental mission statement


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PizzaFrom the oval shape of gourmet pizzas to each hand-stamped and signeddelivery box, their pies are far from ordinary. They use only the freshest, all-

natural and organic ingredients, like Roasted Steak, Free Range Chicken,Bacon, Portobello Mushrooms, soy cheese and many more. Available inPersonal (6x9) and Large (18x9) sizes exclusively on their signature thincrust, and proudly offer a variety of premium specialty pizzas: Sausage &Tricolor Pepper, Farmer's Market, Founder's Pie, Four Cheese & SundriedTomato, as well as Organic Pepperoni, Traditional Cheese, and more.

Sauce

Their trademark pizza sauce is Certified Organic and uses 100%

organic ingredients all the way down to the salt, oil and spices. Andsauce includes tomatoes, sugar, olive oil and our secret herbs &spices.


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Dough

They offer Original Organic White Crust, Multigrain Crust, and agluten-free crust for individuals with a gluten intolerance orselective diet. They allow dough ample time to proof, giving it trueflavor and consistency.

Meats, Poultry & SeafoodUsing all-natural, free-range chicken for pizzas and salads, as

well as Organic Pepperoni on pizzas. All of meats are CertifiedHumane and contain no preservatives or hormones.

Sandwiches & WrapsSandwiches are served hot right out of the oven or freshly

prepared and made with the finest, all-natural meats, free ofnitrates, hormones and antibiotics. Also use deliciousorganic veggies in sandwiches. Organic focaccia bread isbaked fresh every morning using only the freshestingredients and organic herbs.


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Salads

We are proud to use Earthbound Farms organic romaine andarugula in all our salads. All of our organic dressings come fromour friends at Chelten House.

Deserts

We offer fresh baked organic, vegan, casein-free and gluten-free Melt in Your Mouth brownies that will leave you beggingfor more. We also offer fresh baked organic cookies and all-natural gelato.

Drinks

Only all-natural and organic drinks made from pure ingredientslike evaporated cane juice, organic tea leaves, herbs, spicesand fruits. Even organic beer and wine selection is producedusing grapes, hops and barley that were grown in harmony withthe environment.


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Drink menu features a wide selection of reputable names,including Honest Tea, Honest Kids, Honest Ade, Boylans All-

Natural Soda, Fiji Water and more. And a selection of organicbrews from Butte Creek Brewing and Stone Mill Brewing, whiletheir certified organic red and white wines come from suchhighly regarded wineries as Frey Vineyards, Stellar Winery,Cooper Mountain, Dixon Peak and Badger Mountain Vineyard.

They also proudly serve gluten-free beer, which is brewed fromSorghum, a safe grain for those allergic to wheat or gluten.

Vegan & Vegetarian Options

Proudly offer a truly vegan soy cheese that is casein-free toaccompany our wide variety of organic veggie toppings. Theirsauce is always vegan and doughs, excluding gluten-free, arevegan, as well. They make vegetarian wraps and sandwiches,salads, and breadsticks, and have vegan brownies for dessert

that are oh so good!


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Gluten Free Pizza They cater to many customers with gluten intolerance with

gluten-free crust. Using a mixture of garbanzo bean, fava beanand rice flour to make gluten-free and vegan pizza crust, andsauce and cheese are gluten-free as well. Gluten-free friendsare always happy to know that they can order almost anytopping, excluding only barbeque sauce and sausage. Gluten-

free pizza is one of the best on the market. Also serve a variety of salads and melt-in-your-mouth gluten-free brownies to accompany gluten-free pizza, as well as offer agluten-free beer made from Sorghum instead of barley. Thereare many options at Pizza Fusion that fit the special dietary

needs of the gluten-free community. Gluten-Free crust contains the following ingredients: Bean

Flour, Rice Flour, Tapioca Flour and Starch, Xantham Gum,Salt, Yeast, Cider Vinegar, Sugar, Canola Oil, CalciumPropionate.


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FAST FOOD INDUSTRY IN INDIAEating at home remains very much inbuilt in Indian culture and

changes in eating habits are very slow moving with barriers toeating out entrenched in certain sectors of Indian society. Thegrowth in nuclear families, particularly in urban India, exposureto global media and Western cuisine and an increasing numberof women joining the workforce have had an impact on eating

out trends. Which has lead us in a new era of eating FastFood. The name it self says the meaning the food that can beprepared and served very quickly. While any meal with low...


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Strengths:

Pizza Fusion is the market leader in providing different products ofpizzas as there are no competitors in this sector. Their good imagemakes the organization more strong. Pizza Fusion is providing goodtaste, quality products with qualified staff, good atmosphere andhygienic environment. They are specialized in pizzas. Motivationlevel of staff is very high which make the organization moreprosperous. They are ISO (International Standard Organization)certified. They have enough resources for operating differentactivities of the organization. They are providing free homedelivery service. They have created monopoly in this sector.Another big Strength and even a Competitive Advantage is the

fact that they have a full service restaurant as well as deliveryservices. Most of Pizza Fusion's competitors do not haverestaurants. Because of the restaurant, Pizza Fusion can markettoo many different segments that other pizza chains cannot. Forexample, Pizza Fusion can market to families much easier than

Domino's or Little Caesar's.


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Part of the fastest growing restaurant chain in the world

Innovative range of pizzas under one roof

Famous television advertising Food attracts people of various ranges from young to old.

Sound financial situation and planning to open new outlets oninternational level.

Pizza Hut sits on top of global full-service restaurant tree


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Weaknesses:

However, the fact that Pizza Fusion does have a restaurant to run is

also a weakness. Pizza Fusion has higher overhead costs, due to therestaurant that other competitors don't have to deal with. Another

result of higher overhead costs is higher prices Pizza Fusion must

charge. Obviously, Pizza Fusion is not the low cost producer. They rely

on their quality pizza and good service to account for their higher

prices. They are providing less range of products comparatively with

high prices. They are more focused on Western taste instead of

Eastern.

There are complex computer systems and internal conflicts from

franchisees.


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Opportunities:

New markets can be explored and new opportunities they can

gain. Pizza Fusion can come up with the new productsconsidering the Eastern taste of the people as like McDonalds.Diversification of new products can increase their market share.They can reduce their prices because of more resources.

New Pizzas with different crust sizes and flavours.

Pizza Fusion expands Indian market menu and looks to old favouriteto bolster sales in the US

Pizza Hut targets upscale products and a downscale consumer base


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Threats

Pizza Fusions number one threats are from theircompetitors. Currently,

Their closest competitor is Domino's Pizza and Pizza Hutwho is working to open their several branches at Delhi andNCR region.

Little Caesar's who is establishing their self in India andmight move

is another one of Pizza Hut's competitors, right behindDomino's in market share. Little Caesar's is famous foroffering large quantities of pizza for less money.

Other local restaurants can affect their market share byproviding pizzas with lower price.

Social factors can affect their image as a Westernorganization Rising cheese costs threaten margins. Threat from Dominos pizza, also from Mc Donalds who

have tried to introduce a new meal that is a Pizza called:

McPizza.


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Founded On Friendship Pizza Fusion was born in February of 2006 out of the (not

so) genius minds of Michael Gordon and Vaughan Lazar.Weeks prior to Lazar getting married, the two collegemates began brainstorming how they could dosomething different that would not only spark theircreative juices, but start a business that would make adifference in people's lives. After a few meetings andseveral 'not so genius ideas' later, Pizza Fusion was born.They realized that there was a huge void in therestaurant sector that prevented people from eating out

organically. Sure, it was simple to go to the nearestWhole Foods or Wild Oats, but where could you go to eatthis type of food on the run or, better yet, have itdelivered to your door?


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CONCLUSION

Pizza fusion has many targets which it has achieve in a given

period of time. The time-period is mostly a year. Therefore, inorder to fulfill the targets different strategies are adopted by Pizza

Fusion. It can be concluded that these strategies have been

successful and there is flexibility in the strategies, as they can be

changed with the changes in the market conditions as well as thetarget.


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EVOS Tampa, Fla. / No. of units: 7 EVOS solidified its reputation as

one of the countrys mostenvironmentally consciousfranchises when Greenopiarecognized it for its efforts to beas green as possible and tokeep its environmental impactsto a minimum. Greenopia is adirectory to help guideconsumers looking to makeenvironmentally and sociallyconscious purchases. In itsreview, Greenopia claims EVOS isarguably the greenest burger

chain in the U.S.


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EVOS

Tampa, Fla. / No. of units: 7

Cuisines: American, Vegan, Vegetarian,

Healthy, Fast FoodCo-founder Dino Lambridis , AlkisCrassas & Michael Jeffers

EVOS solidified its reputation as one of

the countrys most environmentallyconscious franchises when Greenopiarecognized it for its efforts to be asgreen as possible and to keep itsenvironmental impacts to a minimum.

Greenopia is a directory to help guideconsumers looking to makeenvironmentally and socially consciouspurchases. In its review, Greenopia

claims EVOS is arguably the greenestbur er chain in the U.S.


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March 24, 2007 - Tampa, FL A healthier fast-food restaurantbusiness born in Tampa has its sites on becoming a nationalchain.

EVOS serves America's favorite comfort meal of burgers, fries,and shakes that have 50 to 70 percent less fat and caloriescompared to other restaurant chains.

The quick-casual restaurants name comes from the word"evolve," and EVOS is evolving the fast food industry byoffering flavorful fast food while reducing calories and fat and

eliminating trans fats, processed and low-quality ingredients. EVOS offers hormone-free chicken, cholesterol-free soy

burgers and hormone-free and antibiotic-free steak. No deep-fryers are used at EVOS the French fries, chicken

strips and several other menu items are air-baked, reducing fat,

cholesterol and calorie content. Makes buns and wraps with higher quality ingredients, usesorganic field greens in their wraps and salads and hascreatively reduced the fat in most of their spreads anddressings.


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EVOS Milkshakes are homemade with organic milk and sugar, andcontain fresh fruit instead of canned fruit preserved in sugary syrup.

Also has a line of specialty-flavored ketchups called Ketchup Karmain flavors that include Original Americana, Garlic Gravity, Mesquite

Magic and Cayenne Firewalker. Signature burgers include the American Champion, a signature soy

burger, lettuce, tomato, pickle, onion, ketchup and mustard; Steakburger with hormone- and antibiotic-free beef, lettuce, tomato, pickle,onion, and Crispy Mesquite Chicken, hormone-free, air-bakedchicken breast strips, leaf lettuce, tomato and mesquite honey

mustard. The best-selling wraps and salads include the Crispy Thai Trout wrap

with air-baked trout, spicy peanut and chili pepper dressing, long-grain rice, organic spring greens, crispy rice noodles in a spinachherb wrap, and the Mediterranean Summer salad with organic fieldgreens, sun-dried tomatoes, onions, kalamata olives, multi-grain

croutons, extra virgin olive oil and balsamic vinegar. EVOS also offers a kids menu for children under 13. The focus on

children is deliberate EVOS wants to be a destination where parentscan teach children about nutrition and making healthier meal choices.


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Salad Creations

Coconut Creek, Fla. / No. of units: 49

Salad Creations has grown tonearly 50 units since its startseven years ago. The chain is anutritious and quick alternative totraditional fast food, with made-to-order salads. Guests choose fromscores of farm-fresh vegetables,

fruits and cheeses as well as avariety of proteins. The companysupports its franchisees with anextensive training program andcomprehensive operating system.


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Tuesday, June 12, 2007 - National chain Salad Creations has

opened its first Michigan location at 1043 Woodward, in the

ground floor of the 1001 Woodward parking garage. Sinceopening on May 21, owner Luciano Gonzalez says, "It's been

very good, very busy. I live downtown, we believe in the city

and wanted to bring something new to the city."

Salad Creations offers over 40 salad toppings -- including

jumbo shrimp and Alaskan salmon. Its menu offers select

feature salads and wraps, or customers can create their own

salad for $6.99, with an additional $2.50 to add a meat or

protein.

Gonzalez says that 70 Salad Creations franchises have been

sold across the country, and 19 of them have opened.


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About Salad Creations

Salad Creations is an internationalrestaurant franchise offering a fresh alternative to fastfood for today's healthy lifestyle. Headquartered inCoconut Creek, FL, Salad Creations has more than 50locations open across the United States, Brazil and

Canada. The company was named among the top 5concepts in Chain Store Guide's "2010 50 FastestGrowing Restaurant Chains," the number onerestaurant chain in 2009 on Restaurant Business'annual "Future 50" list, the number one saladfranchise in EntrepreneurMagazine's "2008 Franchise500" ranking and was listed among the top 50 brandsin Franchise Business Review's "2008 FranchiseeSatisfaction Awards."


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