fask summer 2014
TRANSCRIPT
Gift bag multibrand sampling campaign
Target: 25-55 middle class and upper middle class
Time frame : 9 weekends21st June 2014 – 17th August 2014
Locations: swimming pools from Bucharest and proximity
Reach: 12.000 / weekend
Facts and Figures
Mechanism
Gift bag multibrand sampling campaign
In every swimming pool from Bucharest and proximity, teams of branded hostesses and team leaders distribute FASK gift bags and interact with the targeted audience.
FASK gives you the opportunity to interact with the consumer, exactly when he needs you most.
Partners
Benefits:
1. Increase loyalty towards your brand2. Relevant interaction with the target group3. Cost sharing with complementary partners 4. Exclusivity on your category
Fee: 1.800 euro / weekend
Bundle discount for:• 2 or more brands• 2 or more weekends
Hotel activities:
Summer pack at check-in Dedicated sampling in the
roomSampling at breakfast Interaction at the reception
Fee: on demand
Hotels