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Fashioning Society
Karl Aspelund
©2009 Fairchild Books, A Division of Condé Nast Publications.
Political Coloring
• Fashionable colors tell the story of the Second Empire:– Magenta– Mexican blue– Metternich Green– Bismarck Brown
©2009 Fairchild Books, A Division of Condé Nast Publications.
Technology Transforms All
– Steamships, trains, telegraph
– The speed of the spread of ideas increases
– High society becomes migratory
– Style and culture is internationalized
©2009 Fairchild Books, A Division of Condé Nast Publications.
Fin de Siècle: Altered States
• The Exposition Universelle of 1889– Electric technology– Colonial and “exotic”
themes– A show of consumer
goods aimed at the middle class
– Paul Poiret, age 10, is mesmerized
• Maison Worth (still) dresses all the courts of Europe
©2009 Fairchild Books, A Division of Condé Nast Publications.
A New Empress
• Admirer of Givenchy• Media focus on fashion
and style• Politics prompt switch
to US fashions
©2009 Fairchild Books, A Division of Condé Nast Publications.
The Post-Modern Condition• The status of knowledge is
altered in the post-industrial, post-modern age
• The disappearance of “grand narratives”
• The “Ownership” of Culture– Dissolution of Euro-centric
worldview– Rules of society are not
“natural”• Is There a Post-Modern Fashion?
– Post-modern, late-modern, or just pastiche?
©2009 Fairchild Books, A Division of Condé Nast Publications.
Trendspotting in the Early Twenty-First Century
©2009 Fairchild Books, A Division of Condé Nast Publications.
The End of History?
• “The End of History”• “The Last Man”• A desire for liberty vs.
the “happiness machines”