Fashion Vocabulary

1.01Understand the progression of fashion

Key terms: designing, designer, distribution, entrepreneur, fashion, fashion advertising, fashion merchandising, fashion publicist, merchandise buying, merchandising, manufacturers, marketing, production, promotion, research and development, retailer, visual merchandising, retail, retail buyer, and sales

Key terms: fashion followers, fashion leaders, fashion movement, trendsetters, trickle across

classic, decline stage, flop, fad, introduction stage, long run fashion, merchandise acceptance curve, obsolescence stage, peak stage, rise stage, short run fashion, and trend

Key terms: acceptance, evolutionary extremes, promotion, rejection, reversal, and revolutionary

Key terms: cultural, economic, legal, political, social, and technology

1.02 Understand the basics of textile fabrics and finishes.

Key terms: cellulosic fibers, cotton, flax, fur, leather, natural fibers, protein fibers, silk, and wool

acetate, acrylic, aramid, lyocell, manufactured fibers, modacrylic, nylon, olefin, polybenzimidazole (PBI), polyester, rayon, spandex, and triacetate

Key terms: antistatic, bleaching, bonded fabrics, braided fabrics, brushing, calendaring, crease or wrinkle resistant, dyeing, finishes, flame resistant, knitting, laces or net, mildew resistant, mercerization, moth-resistant, napping, nonwoven fabrics, permanent press or durable press, preshrunk or Sanforized, printing, quilted fabrics, Scotchgard, sizing, soil release, waterproof, water-repellent, and weaving

1.03 Understand the categories of fashion merchandise.

Key terms: activewear, double-ticket sizing, dresses, evening and bridal, foundations, intimate apparel, junior, lingerie, loungewear, maternity, miscellaneous wearing apparel, misses, outerwear, petite, sleepwear, sportswear separates, suits, swimwear/beachwear, tall, women's, and womenswear

Key terms: active sportswear, dual sizing, footwear, furnishings, heavy outerwear, inseam, menswear, miscellaneous wearing apparel, short run, sportswear, suit separates, tailored clothing, and work clothing

Key terms: boys, girls, growth features, infant, infant’s apparel, preschoolers, self-help features, and toddlers

Key terms: brand-line representatives, cosmetics, fragrances, mass market cosmetics, prestige lines, and toiletries

2.01 Understand the role of distribution in the fashion industry. Key terms: agent, channel of distribution, distribution, exclusive strategy,

intensive strategy, intermediaries, logistics, manufacturing, middlemen, order processing, retailers, selective strategy, transportation, vendors, vendor-managed inventory, and warehousing

Key terms: inventory control, material handling, periodic inventory, perpetual inventory, physical inventory, Point of Sale (POS), shrinkage, and Universal Product Code (UPC)

2.02 Understand the preparation of fashion merchandise buying plans.

Key terms: assortment breath, assortment plan, buying plans, classification buying, comparison shoppers, complementary products, departmental buying, direct selling, discounts, dollar merchandise planning, floor-ready merchandise (FRM), indirect selling, markdown, markup, merchandise cycle, open-to-buy, retail buyers, specification buying, stock-keeping unit (SKU), stock shortages, stock-to-sales ratio, and stock turnover

2.03 Understand fashion merchandise buying

Key terms: advance orders, approval buying, back orders, blanket orders, category captains, commissionaires, completion date, first cost, invoice, leave paper, line buying, line sheets, macro-merchandising, market centers, market weeks, micro-merchandising, open order, procurement, purchase order (PO), regular orders, reorder points, reorders, resident buying offices (RBOs), special orders, terms of sale, trend buying, and vendors

2.04 Understand the global nature of fashion.

Key terms: balance of trade, comparative advantage, culture, dumping, economic climate, export sales agent, franchising, full package production, globalization, import commission house, import merchants, import penetration, infrastructure, international retailing, joint venture, licensing agreements, market disruption, multinational corporations (MNCs), North American Free Trade Agreement (NAFTA), parity, political stability, resident sales agent, structural adjustments, trade deficit, trade surplus, value added, and World Trade Organization (WTO)

3.01Understand the use of data in fashion forecasting.

Key terms: color, graphics, forecasting, hue, pantone, silhouette and trends

3.02 Understand the use of technologies in fashion merchandising and marketing.

1. artificial intelligence,

2. bar code,

3. click-stream data,

4. clienteling,

5. computer aided design (CAD),

6. electronic optical scanner,

7. information management,

8. loyalty program,

9. mobile apps,

10. point of sale (POS),

11. radio frequency identification (RFID),

12. social media, Universal Product Code (UPC)

4.01Understand the fashion retail elements of marketing.

Key terms: competition, consumers, corporation, demand, free-market system, goods, manufacturers, monopoly, oligopoly, partnership, profit, pure competition, resources, retailers, services, sole proprietorship, standard of living, and supply

Key terms: cocooning, computer databases, consumer panels, data mining, database marketing, demographics, electronic feedback tests, focus groups, intelligent retail technologies, market research, market segmentation, marketing, merchandising, niche marketing, place, price, product, promotion, psychographics, surveys, target market, target marketing, and virtual reality

4.02 Understand pricing strategies in the fashion industry.

Key terms: cost plus pricing, demand, economy pricing, fixed cost, gross profit, keystone markup, law of supply and demand, loss leader, markdown, markup, net profit, odd-figure pricing, premium pricing, psychological pricing, sales tax, supply, total costs, and variable cost

Key terms: bridge lines, contemporary, couture, discount, knockoffs, and moderate

5.01Understand the impact of customer service in the fashion industry.

Key terms: Customer Relationship Management (CRM), customer service, full-service retailing (service positioning), loyalty programs, medium-service retailing (value positioning), self-service retailing (price positioning strategy), service features, and service quality

5.02 Understand retail selling processes the fashion industry.

Key terms: add-ons, approach, benefit, bonding, casual lookers, client books, close, decided, more-than-one selling, objection, open-ended questions, pre-selling, presentation, product features, responsive selling, selling, special offers, solution, suggestion selling, trading-up, trial confirmation, and undecided

6.01Understand the promotional messaging of fashion.

Key terms: advertising, consumer promotion, cooperative advertising, institutional advertising, media forms, media vehicles, press kits, product advertising, promotion mix, promotion program, public relations, publicity, retail promotion, and trade promotion

6.02 Understand visual merchandising and display techniques of fashion. Key terms: atmospherics, décor, face-forward presentation, fixtures, grid

layout, maze layout, merchandise presentation, sales support areas, selling areas, shoulder-out presentation, store layout, and visual merchandising

Key terms: enclosed windows, interior displays, island windows, mannequins, open windows, props, semi-enclosed windows, signage, and window displays

6.03 Understand promoting a fashion image through special events.

Key terms: fashion show, formal runway show, informal fashion show, lineup merchandise selection, runway, special events, and trunk show

6.04 Understand the steps of a fashion promotion.

Key terms: environmental scanning, executive summary, market planning, performance standards, promotion plan, sales forecasts, situational analysis, and SWOT analysis