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Fashion Event Work  & Produc5on 

Rockapaulco

High fashion, meet urban jungle…..

Presented with a budget of $100,000, students in Columbia College’s Fashion Show Production Class were asked to create a fashion show in chicago that would benefit a local charity of choice.

Venue: Chicago Navy Pier’s “Crystal Garden”

  Designer: Roberto Cavalli –

Women’s RTW Fall 2012  

Charity: “Rock for Kids”

•   Scouted & selected venue

•  Worked on show from

conceptualization to execution

•  Selected décor for

runway and seating area

•  Created an online marketing platform

•  Designed invite & evite

•  Media selection & outreach for show

coverage   

Rockapaulco

Spring 2012

Race to the Runway

 Pairing with Chicago’s Y-Me National Breast Cancer Organization, the fashion show and silent auction benefited the organization and their upcoming “Race at Your Pace” 5K walk/jog. Embracing local talent and support, the one-

night only event raised over $750 while bringing community recognition to a group that ensures that nobody faces

breast cancer alone.  

•  Created & developed idea from concept to final execution of the show  

•  Selected 4 local, up & coming fashion designers

•  Casted 8 runway models

•  Secured 3 company sponsors with donations ranging from monetary support to silent auction gifts

•  Created run of show & runway formation

•  Was in charge of set-up & striking show following event

Race to the Runway

April 2012

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Volunteer shows:

February 2012: Jill Stuart, Mara Hoffman, Emilio Cavallini, Leather Japan 2012, J. Crew, Narciso Rodriguez, Michael Kors, Whitney Eve, Joanna

Mastrianni, Farah Angsana

July 2012: Lisa Blue, Poko Pano, Vitamin A by Amahlia Stevens, Kooey Australia, Mara Hoffman,

Cia Maritima, Red Carter, L*Space, Wildfox

September 2012: Rebecca Minkoff, Academy of Art, Nina Skarre, Diane Von Furstenberg, Chado

Ralph Rucci, Norisol Ferrari, Farah Angsana, Strut, AMEX: Rachel Zoe

•  Prepped seating & runway

•  Backstage assistance including styling & set up

•  Assembled designer gift bags & press

kits for guests

•  Miscellaneous tasks requested by front of house & back of house managers

Mercedes-Benz Fashion Week

Volunteer: February 2012, July 2012, September 2012 

Venue Production Assistant:

February 2013: Nicole Miller, Parkchoonmoo, Ruffian, Song Jung Won, Joanna Mastroianni, Emerson, ICB by Prabal Guring, Pamella Rolland, KaufmanFranco, Marc by Marc Jacobs,

Dennis Basso, Vantan Tokyo, Michael Kors, J Mendel

•  Coordinated & supervised 15-25 volunteers

•  Primary communicator between designer PR team & in-house managers

•  Prepared front of house & back of house

•  Ushered designer guests to seats & to the back of house

following runway show

•  Assembled PR press kits and gift bags for each show

Captain: February 2013 

Mercedes-Benz Fashion Week

Senior fashion business students came together to plan & produce the senior fashion designer showcase called “Launch” during

Columbia College’s Urban Arts Festival, Manifest. Executing the event from concept to final production, fashion business students applied industry knowledge & past education experiences to the

ultimate success of the festival’s fashion show presentation

•  Created runway formation & staging

•  Researched & selected

runway materials including muslin

coverings & attachments/ runway edging

•  Assisted with casting of

models & final fittings of designer looks

•  Created run of show &

model line up

•  Formatted “presentation style” informal modeling

•  Was in charge of front of

house volunteers & backstage dressers

•  Helped with set-up &

strike of shows

May 2013 

Manifest: LAUNCH