fashion influence on trends

8/12/2019 Fashion Influence on Trends

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Presented by:

Lucas Espinoza, MA


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I see. You think that [fashion] has nothing to do with you.You go to your closet and you select . . . that lumpy bluesweater. . . . But what you dont know is that that sweater isnot just blue. Its not turquoise. Its not lapis. Its actuallycerulean. And youre also blithely unaware of the fact that in2002, Oscar de la Renta did a collection of cerulean gowns.

And then I think it was Yves Saint Laurent, wasnt it, whoshowed cerulean military jackets? . . . And then ceruleanquickly showed up in the collections of eight differentdesigners. And then it, uh, filtered down through thedepartment stores and then trickled on down into sometragic Casual Corner where you, no doubt, fished it out of

some clearance bin. However, that blue represents millionsof dollars and countless jobs and its sort of comical howyou think that youve made a choice that exempts you fromthe fashion industry when, in fact, youre wearing a sweaterthat was selected for you by the people in this room.~Miranda Priestly, The Devil Wears Prada


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Fashion is one of the worlds most important creativeindustries.

The term implies change; in the production,marketing, and purchase of apparel, change is fastand furious.

It is a major output of a global business with annualU.S. sales of more than $200 billionlarger thanthose of books, movies, and music combined

Everyone wears clothing and inevitably participates infashion to some degree.

Subject of periodically rediscovered fascination invirtually all the social sciences and the humanities


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The desire to be in fashion Has the attention of federal policymakers, as

Congress considers whether to providecopyright protection for fashion design

Commonly thought to express individuality,and simultaneously to exemplify conformity.

Fashion is different from literature, music,

and art, where legal protection from copyingis thought to be necessary to provideproducers an incentive to create


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About property protection and fashion design A debate in which the fashion industry finds

itself divided and argues for a limited rightagainst design copying

Intellectual property law plays a role inshaping the quantity and the direction ofinnovation produced by the fashion industry

and made available for consumption bypeople who wear clothing


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This act of copying is entirely legal in the United

States Law does not protect fashion designs. This lack of protection allows a "design pirate" to

look at a photograph or display of a $600 Oscar dela Renta pump, and make an exact replica and sell

the shoe on the mass market without violating anylaw Copyright law views fashion designs not primarily

as artistic works, but rather as useful articles, anduseful things are not granted copyright protection.

This rule reflects the fact that useful things are

supposed to be the domain of patent law Clothing designs virtually never qualify for patent

protection, because they are almost never novel i.e., truly new


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Fashion brands are fully protected bytrademark law, but most imitators knowenough not to copy the labels.

Designers turn out apparel that is inspiredby another designers work, but adds somenew element that results in a garment thatlooks similar but not identical

Copying is an important element of thetrend-making process.


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Dominated by clean cut casual trendy stylereflected in health conscious lifestyles

Designers: Donna Karan, Calvin Klein, TommyHilfiger, Ralph Lauren, Geoffrey Beene, OscarDe La Renta, Gucci, & Carolina Herrera


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The Academy Awards are the most watched showfor fashion.

Copies those dresses worn by actresses ontelevision, in movies, and, most importantly, at

awards shows like the Oscars. Indeed, the dresses are identified by photos of

stars such as va Longoriaand Keira Knightlywearing the original designs.

$200 and $500 less expensive than the multi-

thousand dollar designer creations they imitate http://www.faviana.com/catalog/category-

celebrity-dresses
http://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresseshttp://www.faviana.com/catalog/category-celebrity-dresses


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Donna Karan Calvin Klein Forever 21

Imitation isnt just thesincerest form of flattery,its also the mostproductive.


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Copying has hidden benefits. Styles, as we all know, rise and fall in a

ceaseless cycle of trends.

As copies of trendy or noteworthy garmentsare freely made, fashion-forward consumersrecognize that its time to jump to the newthing


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Produce designs that are on trend byreferencing others work,, and they lookenough alike that we recognize them as a trend

Copying helps to create trends. It then helps to destroy them: as more and

more designers hop on to a trend, the lookbecomes overdone, and the most fashion-

forward consumers hop off. Copying accelerates the fashion cycle.


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Right now, thousands of uncounted designersare busy churning out new designs.

And they are also busy copying andinterpreting one another.


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Hemphill, C. Scott. The Law, Culture, andEconomics of Fashion. Stanford Law Review,Vol. 61, March 2009.

http://www.newyorker.com/talk/financial/2007/09/24/070924ta_talk_surowiecki

http://www.freakonomics.com/2010/03/03/behind-the-scenes-of-oscar-fashion/

http://www.freakonomics.com/2010/03/03/behind-the-scenes-of-oscar-fashion/


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fashion influence on trends

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