fashion greenville

Beginning with an extensive, hand-picked collection of exclusively regional art, interior designer eric Brown has created a relaxed and cultured greenville home for td Bank executive tim hockey and his family when they are in town from toronto.

overlooking cleveland park and filled with landscapes, aBstracts, and sculpture, the two-Bedroom condo’s colors and textures echo the art collection.

original artwork, with the latest technology and comfortaBle furnishings, makes this home a truly carefree downtown getaway.

photography By gil stose

s e p t e m b e r / o c t o b e r 2 0 1 0 |Presented by

GfffGfGfashiongreenville

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Dream Space: Over the master bed hangs oil painting Carolina Autumn Dusk by Mickey Williams. All paint

colors throughout the home are historic and from Davis Historic Paints

of America or Farrow & Ball, Co.

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For g magazine’s inaugural Fashion Greenville event, more than 100 hopeful, fresh-faced models flocked from North Carolina, South Carolina, Georgia, and Florida, to the open casting call. Fifty-eight women and men were selected to

strut their stuff on the runway.

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schedule & events 14 upstate Designers 18 style Prof le 22 trend setters 24

Face ForwardFace ForwardFace ForwardFace ForwardFace ForwardFace Forward

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Daniel D.’s musical stylings are a cross between classical and pop. His instru-ment? The violin, which he picked up at age 12, and which has been an exten-

sion of his spirit ever since. With his faith at the center of his music, this Charles-ton native plays with true heart and soul. At 21, Daniel D. has grown accustomed to playing in front of large crowds, but still embraces playing on Sundays at his fam-ily’s church. He has performed for Presi-dent Obama, Oprah Winfrey, and the late King of Pop, as well as performances on BET’s 106 & Park, as an opening violinist for Jamie Fox and

Kanye West. Daniel D. creates a sound both soothing and

inspiring. His beats form a bridge between a variety of genres. Though his precision and superb art can clearly fit in a more somber and symphonic genre, the movement that emerges from his rhythmic and lively hip-hop style reaches an audience beyond the chamber-music crowd. With techno beats weaved into Daniel D.’s meticulous strings play, he estab-lishes an entirely fresh music concept, some-thing only a true artist can create.

Attendees of Saturday night’s show of Fash-ion Greenville enjoyed the sights and sounds of the mesmerizing Daniel D. as he sauntered down the runway, playing in time to the un-mistakable “Billie Jean” by Michael Jackson. The spotlight followed him as he ignited the crowd—a fitting opener for the night’s shows and festivities. —Alison Geist

Stylish Serenadefashion greenville moves to

the sounds of Daniel D.

the pulsing paintbrush

Local artist Ric Standridge redefines performance art at

Fashion Greenville

In his

In his

Ifashion greenville series homage to the

mImI asters, local artist ric standridge tips his hat to some artistic greats. Ito some artistic greats. I on friday and saturday nights, Inights, I standridge’s canvases were curvier than

usual—they were actual models. With nods to michael Jackson, barbie, andy Warhol, and even Jackie Ken-nedy, standridge painted directly on black and white dresses to music by John lennon, David bowie, lady gaga, and more playing in the background. ric explains that he associates musical notes to colors: “e chord, isee red. bright red.

an effervescent man, standridge has given new life to greenville’s art scene with his creation of the south carolina children’s theatre in 1987 and as a former recruiting director for the south carolina governor’s school of the arts. though he has always been artistic, drawing, acting on stage, or playing the guitar, standridge did not incorporate his love of music and painting until 2006.

throughout his years as an active participant in the arts, standridge says he learned that “talent knows no boundaries.” though he had never before participated in a live show, on live models, as at fashion greenville, standridge embraced this opportunity. “there’s a fine line between 2-D art and a fashion piece. this morphs them together,” he says. With all that he has done in association with the arts, standridge is still humble and applauds those around him. he donates a

G Magazine’s Fashion Greenville

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fashion is more than clothes, hair, and make-up.

It is a story told, a concept revealed, and the

incorporation of a variety of creative ideas. Ivy

Salon and Spa and Wilson’s on Washington are

two of the creative forces behind Fashion Greenville’s

style-filled weekend. Wilson’s on Washington combines

its experienced hair professionals, and twenty-five

years in Greenville, with Ivy Salon and Spa’s bevy of

make-up artists who will polish the look of each model.

Both beauty businesses agree that crafting a dis-

tinct look for each model takes a team effort, practice,

and, of course, good direction. Wilson Eidson, owner

and stylist at Wilson’s on Washington, explains that to

create the right look and style for Fashion Greenville,

he and his team members have assembled story-

boards, conducted training sessions, and researched

current styles. The folks at Ivy Salon and Spa agree

that research is key. Preparing for an event like this

requires a solid knowledge of color schemes, current

trends, and adeptness of application.

Teams of ten to twenty stylists will be on hand from

both Wilson’s on Washington and Ivy Salon and Spa,

wielding a full stock of hairdryers, curling irons, flat irons,

L’Oreal Professional products, and Aveda products, which

are vitamin-rich and naturally produced, to enhance each

model’s personalized look.

—Alison Geist

Beautiful Craftbeauty is more than meets the eye. meet the hair and make-up stylists behind fashion greenville’s fashion-forward looks

Ivy Color salon19 south main street, greenville(864) 370-1489

Ivy salon and spa802 south batesville road, greer(864) 801-8014

Wilson’s on Washington794 east Washington street, greenville(864) 235-3336

the substance of style

Fashion Greenville’s distinguished cadre of catwalkers

One thing’s for sure about greenville’s premier fashion event: it could not happen without its standout models. fifty-eight men and women from four states—geor-

gia, the carolinas, and as far as florida—were selected to strut the catwalk, and that number was culled from a blowout turnout of more than 100 applicants.

for two days in september, the bold and beautiful presented their style and sass to a three-judge panel, who took in their walk, looks, and presence (you know, that little somethin’, somethin’). photographer paul mehaffey took reference shots of each, and the com-mittee selected the participants on the spot.

their personal stories are as unique as their styles. model Whitney mahon, 15, traveled more than six hours from her home in Yulee, florida, to try out for the event. greenville firefighter chip campbell of the gantt fire Department will walk in his first-ever fashion show. but come november, chip will don a suit of a different sort when he ships out to fort Knox, Kentucky, to begin his active tour of duty in the United states army (no doubt a role model with model looks).

then there is mother-daughter modeling duo, Deborah and lindsey foulkes (who is freshman at Wade hampton). it was lindsey’s interest that brought Debo-rah to the audition. Deborah laughs, “i did not come prepared to audition for myself.” but one thing led to another, and in a carpe-diem moment she, too, decided to take on the runway.

With such diversity of looks, age, and background, the models of fashion greenville will surely dazzle these reenville will surely dazzle these october nights. —Blair Knobel

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Park Place: (Opposite top) The Hockeys’ Greenville home overlooks Cleveland Park and the balcony provides a place for low mainte-nance plants, selected by The Houseplant, to nance plants, selected by The Houseplant, to thrive while they are away. (Opposite bottom) thrive while they are away. (Opposite bottom) Tim and Lana Hockey, with Jynx, in their Tim and Lana Hockey, with Jynx, in their new downtown getaway at Ridgeland at the new downtown getaway at Ridgeland at the Park. (This page) The guest room showcases Park. (This page) The guest room showcases a series of twelve works on paper by Kate a series of twelve works on paper by Kate Landishaw. The room also features a continuLandishaw. The room also features a continu-ous headboard and—with the help of a custom ous headboard and—with the help of a custom mattress cover—beds that can be pushed mattress cover—beds that can be pushed together to form a king-sized sleeping space. together to form a king-sized sleeping space.

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Augusta Twenty

There’s more than a little irony in

the “housewife” label that’s been

placed on orange County reality

television star lynne Curtin.lynne Curtin.l

the truth of the matter is, the celebrity home-

maker is making homes beautiful from coast

to coast, not just in orange County, California,

where she gained fame (and a bit of notoriety)

on the hit bravo television show, The Real House-

wives of Orange County. as fashion greenville’s

celebrity designer, the upstate will receive a

sneak peak at her new fall line of handbags and

jewelry, plus an exclusive introduction

to her not-yet-released line of

fashion bedding coming out in

time for this holiday season.

Curtin, the fashioni-

sta-turned-designer,

launched her edgy,

elegant line of

accessories last

year—think fringed

hobo bags, elegant

evening clutches,

and exquisitely

ornamented cuff

bracelets. the lynne lynne l

Curtin Designs ac-

cessory line is coming

back with a vengeance Augusta back with a vengeance Augusta this fall featuring several Augusta this fall featuring several Augusta exotic new skins (crocodile,

Augusta exotic new skins (crocodile,

Augusta lambskin, and stingray, to

name a few) and funky, fashion-

able new designs. “I really want people

to feel like they have purchased a piece of art

when they buy from my line,” Curtin explains.

“We use only the fnest skins—tanned leathers

that are durable yet very soft and comfortable

to wear.”

how Curtin became a designer has less to

do with her reality stardom than it does with her

globetrotting tendencies, which go back to when

she was a little girl. “you have to be fashion you have to be fashion y

forward to live in orange County,” she says,

smiling. “but my design inspiration really comes

from my genuine love for creating new looks and

being a trendsetter. that goes back to my childhood.”

a military brat, she traveled the globe with her parents,

moving often and learning about a variety of cultures

and customs everywhere she went. It seems unsurpris

ing that Curtin landed in affluent (and, yes, sometimes

ostentatious) orange County. but how she got hooked

up with an upstate-based luxury bedding designer is a bit

more perplexing.

“I guess you could say it was meant to be, or divine

intervention,” laughs spartanburg-based travis black-

wood, Ceo of branded home Designs/trinity source

International who will be producing the bedding collec-

tions inspired and designed by Curtin. “how

else does a south Carolina boy bring an

orange County diva to the upstate?”

his wife, a fan of the show, plugged

him into lynne’s design sensibililynne’s design sensibilil -

ties. long story short, travis sent

lynne an e-mail, “and the rest lynne an e-mail, “and the rest l

is history,” he says. after four

months of designing pieces,

the lynne Curtin lynne Curtin l bedding

line is ready to roll.

“We are so excited,”

blackwood says. “lynne lynne l

really worked to incorporate

the latest in fashion into

this bedding line—she mixes

tones and textures and offers

something for everyone.” the

look is “high-end designer oC”

but the price point is not: eight-

and nine-piece collections range from

$200+ to $400+.” Collections are available

by pre-order on lynne’s Web site.lynne’s Web site.l

Needless to say, the West Coast diva enjoys being in

her element—be it on her home coast or amid an east

Coast crowd. the invitation to join fashion greenville

offered the perfect opportunity for her to talk shop and

promote her designs.

In the process of creating her new bedding line, lynne lynne l

has also become a big fan of greenville. “We immediate-

ly fell in love with this area and the southern hospitality,”

she says. and she loves being in the spotlight: “most

people would think I get tired of it. let me just say, I love

it! and I never get tired of all the excitement and pleasure

of meeting new people.” —Heidi Coryell Williams

Lynne Curtin Designsst

Yle

Don

e ri

ght hat goes back to my childhood.”

military brat, she traveled the globe with her parents,

moving often and learning about a variety of cultures

and customs everywhere she went. It seems unsurpris-

ing that Curtin landed in affluent (and, yes, sometimes

ut how she got hooked

pstate-based luxury bedding designer is a bit


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Zero

Tumble Frame BaseCascade

Dawn Light Wando River Madison Avenue Dunes

Still Life

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Haywood Mall 700 Haywood Rd. Greenville S.C. 864.297.2000

Augusta Twenty

Imagine if the perfect-magine if the perfect-fftting pair of jeans was also tting pair of jeans was also

comfortable? and stylish. nd stylish. and eco-friendly. nd eco-friendly. aand socially nd socially

conscious. We might be tempted to run them for politiconscious. We might be tempted to run them for politi-

cal offcal offcal of ce they’re so charismatic. ce they’re so charismatic. but ut bbeija-eija-fflor jeans lor jeans

are that great. It’s no wonder their fan following has earned the are that great. It’s no wonder their fan following has earned the

nickname beija believers. (among those who count themselves mong those who count themselves

as beija believers is fashion greenville celebrity designer reenville celebrity designer llynne ynne lynne l

Curtin, star of the hit Curtin, star of the hit bbravo television ravo television

series, The Real Housewives of Orange The Real Housewives of Orange

CountyCounty!)!)

“tthe women who love our jeans he women who love our jeans

have one thing in common: have one thing in common: tthey hey

struggle to struggle to ffnd stylish designer nd stylish designer

jeans that jeans that fft and flatter,” explains t and flatter,” explains

emilie Whitaker, who—along with her milie Whitaker, who—along with her

mother Kathy mother Kathy mother Kathy mmoça—owns and operoça—owns and operoça—owns and oper-

ates ates bbeija-eija-flor Jeans. lor Jeans. ssince 2006, the ince 2006, the

mother-daughter team’s mission has mother-daughter team’s mission has

been to provide women of all shapes been to provide women of all shapes

and sizes with great-and sizes with great-and sizes with great-and sizes with great-ffftting jeans that are tting jeans that are tting jeans that are tting jeans that are

produced in a socially and environmenproduced in a socially and environmenproduced in a socially and environmen--

tally friendly facility. tally friendly facility.

“We have a passion for design and “We have a passion for design and

a commitment to providing a socially-a commitment to providing a socially-

conscious product that helps women feel conscious product that helps women feel

good about themselves,” good about themselves,” Augusta good about themselves,” Augusta Augusta good about themselves,” Augusta eAugusta eAugusta milie offers. milie offers. Augusta milie offers. Augusta Augusta milie offers. Augusta Augusta aAugusta Augusta lthough Augusta Augusta bAugusta Augusta eija-Augusta Augusta eija-Augusta Augusta fAugusta Augusta fAugusta lor Jeans are an investlor Jeans are an investAugusta lor Jeans are an investAugusta Augusta lor Jeans are an investAugusta -

ment, they’re well worth the cost-per-wear, ment, they’re well worth the cost-per-wear, Augusta

ment, they’re well worth the cost-per-wear, Augusta Augusta

ment, they’re well worth the cost-per-wear, Augusta

which has earned the line recognition far which has earned the line recognition far

Twentywhich has earned the line recognition far

TwentyTwentywhich has earned the line recognition far

Twentyand wide, most recently in Twentyand wide, most recently in TwentyTwentyand wide, most recently in TwentyPeoplePeopleTwentyPeopleTwentyTwentyPeopleTwenty and and Good Good

HousekeepingTwentyHousekeepingTwentyTwentyHousekeepingTwentyTwenty magazines.TwentyTwenty magazines.TwentyTwentyHousekeepingTwenty magazines.TwentyHousekeepingTwentythis year, bbeija-eija-fflor introduces its jegging lor introduces its jegging

jean—a cross between a jean and a legging. jean—a cross between a jean and a legging.

“unlike a lot of jeggings on the market, our nlike a lot of jeggings on the market, our

stephanie jegging gives you the support of a traditional jean tephanie jegging gives you the support of a traditional jean

with the appeal of a stylish legging,” Kathy says. “It’s versatile with the appeal of a stylish legging,” Kathy says. “It’s versatile

enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots, enough to be worn with tunics, shorter tops, tucked into boots,

paired with flats, or dressed up with stilettos.”paired with flats, or dressed up with stilettos.”

Kathy and emilie jumped at the invitation to participate in milie jumped at the invitation to participate in

fashion greenville because it meant an opportunity to showreenville because it meant an opportunity to show-

case beija-flor’s spring collection.lor’s spring collection.

“We’re thrilled because fashion ashion greenville celebrates reenville celebrates

two of the things we’re passionate about: two of the things we’re passionate about: ggreenville reenville

and and fashion,” ashion,” eemilie says. “milie says. “as s greenville natives and entrepre-

neurs, the neurs, the greenville community has supported us since the reenville community has supported us since the

beginning of beginning of bbeija-eija-fflor, and its dedication and support have lor, and its dedication and support have

helped us grow the brand to where it is today.”helped us grow the brand to where it is today.”

Beija-Flor JeansBeija-Flor Jeans

beija-flor Jeans(800) 540-6241www.ilovethesejeans.com Where to fnd them: beija-boutique at Plaza suite550 south main street #200, greenville(864) 298-0081

Cocobella3730 Pelham road, greenville(864) 676-1900

Southern TideSouthern TideSouthern TideSouthern Tide

What happens when a classic polo shirt gets hat happens when a classic polo shirt gets

infused with inspiration from Italian archiinfused with inspiration from Italian archi-

tecture, high-performance sports cars, and tecture, high-performance sports cars, and

couture clothing? couture clothing? the answer is the green-

ville-based line of superior-ville-based line of superior-ftting clothing: tting clothing: southern tide. since

ssouthern outhern ttide was founded in 2006, the brand has grown into ide was founded in 2006, the brand has grown into

an entire collection of classic, authentic apparel—all created an entire collection of classic, authentic apparel—all created

from scratch, each piece setting a new standard for comfort from scratch, each piece setting a new standard for comfort

and and fft.t.

today, oday, today, t ssouthern outhern ttide still prides itself on creating comfortide still prides itself on creating comfort-

able, quality apparel. able, quality apparel. from the specially engineered yarn and rom the specially engineered yarn and

fabric of its classic fabric of its classic sskipjack Polo to the meticulous design kipjack Polo to the meticulous design

detail of its Channel detail of its Channel mmarker Khaki, nothing about this clothing arker Khaki, nothing about this clothing

company is conventional. “company is conventional. “company is conventional. “company is conventional. “company is conventional. “company is conventional. “oour way may take a little longer, but ur way may take a little longer, but

we want our clothing to make you look and feel your best,” says we want our clothing to make you look and feel your best,” says



Artistic Tone: (Opening page) Designer Eric Brown built the décor of Tim and Lana Hockey’s condo around a collection of regional art from South Carolina, Georgia, and North Carolina—mostly as-sembled through the Hampton III Gallery. The family’s love of animals, particularly dogs, is reflected in several of the collec-tion’s pieces, including Carl Blair’s Zerosculpture, which recently spent time on loan to a solo exhibit at the Morris Museum of Art in Augusta, Georgia. Also pictured, Tumble Frame Base by Paul Tumble Frame Base by Paul Tumble Frame BaseYanko. Left, Cascade by Julyan Davis Cascade by Julyan Davis Cascadeabove the home’s single antique piece. All fabric and paint colors were dictated by the artwork, says Brown, and the frames run from rich gilt to casual wood. Right, from top to bottom, Dawn Light Wando River by Mickey Williams, River by Mickey Williams, River Madison Avenue by Betsy Havens, and Avenue by Betsy Havens, and Avenue Dunes by Dunes by DunesJames F. Cooper.

Cozy Condo: Comfort is the watchword for the space, Brown says, and though the furniture styles vary, they all offer a relaxing seat. Above left, the Hockey’s dog, Jynx, tries out the new digs. Left, the furniture was selected from Brown’s preferred sources, including Verellen Home Collection, a company in High Point, North Carolina, specializing in handcrafted, modern, and green-built pieces. Still Life by Joseph Bradley hangs above the chaise.


Words here

Augusta Twenty

southern tide founder allen llen stephenson. “tephenson. “ssuperior uperior fft, classic t, classic

design, and comfort are key elements of our effortless style.”design, and comfort are key elements of our effortless style.”

While it may look and feel effortless, the science behind the While it may look and feel effortless, the science behind the

superior ft of southern tide’s clothing is anything but. “We ide’s clothing is anything but. “We

strive to improve classic apparel by re-thinking the engineering strive to improve classic apparel by re-thinking the engineering

of each product. from the fabric, the rom the fabric, the fft, and the styling, we are t, and the styling, we are

always looking for ways to improve the overall experience of our always looking for ways to improve the overall experience of our

customers,” allen says. “We want to make products that look llen says. “We want to make products that look

great, feel great, and last a long time.” great, feel great, and last a long time.”

being based in greenville has its benereenville has its beneffts. “ts. “oone of the advanne of the advan-

tages to being here in south Carolina is the extraordinary depth outh Carolina is the extraordinary depth

of apparel-industry knowledge that exists here,” of apparel-industry knowledge that exists here,” allen explains. llen explains.

“Whether we seek input on design, production, fabrics or color, “Whether we seek input on design, production, fabrics or color,

we are surrounded by a wealth of knowledge.”we are surrounded by a wealth of knowledge.”

When the skipjack Polo was kipjack Polo was frst conceived, rst conceived, allen focused on llen focused on

improving the ft and how the use of top-quality materials and t and how the use of top-quality materials and

construction affect the wearer’s comfort and visual appeal. In construction affect the wearer’s comfort and visual appeal. In

addition to this, it would be essential that the polo be “freshaddition to this, it would be essential that the polo be “fresh-

man proof,” when it came to laundering.man proof,” when it came to laundering.man proof,” when it came to laundering.

“It took many months, and a lot of trial and error to arrive “It took many months, and a lot of trial and error to arrive

at a fabric composition that was so soft, yet highly breathable. at a fabric composition that was so soft, yet highly breathable.

many proclaimed it to be the most comfortable, classic polo any proclaimed it to be the most comfortable, classic polo

they had ever worn,” allen recalls. llen recalls. aa fnishing process makes

the inside of the shirt extremely soft, and a bit of stretch is also the inside of the shirt extremely soft, and a bit of stretch is also

incorporated into the fabric, creating a more flattering incorporated into the fabric, creating a more flattering ft as well t as well

as superior shape and color retention. as superior shape and color retention.

the same concepts now apply to everything he same concepts now apply to everything southern outhern ttide ide

makes—khaki pants, sports shirts, t-shirts, and pullovers. makes—khaki pants, sports shirts, t-shirts, and pullovers.

Augusta TwentysAugusta Twentyizing is also highly consistent, so shoppers can count on the izing is also highly consistent, so shoppers can count on the Augusta Twentyizing is also highly consistent, so shoppers can count on the Augusta TwentyAugusta Twentyizing is also highly consistent, so shoppers can count on the Augusta TwentyAugusta Twentysame Augusta TwentyAugusta TwentyfAugusta Twentyt and feel regardless of where a shirt is purchased.t and feel regardless of where a shirt is purchased.Augusta Twentyt and feel regardless of where a shirt is purchased.Augusta TwentyAugusta Twentyt and feel regardless of where a shirt is purchased.Augusta Twentyt

Augusta Twentyt

Augusta Twentyhe result is a customer base that spans the generations. he result is a customer base that spans the generations.

Augusta Twentyhe result is a customer base that spans the generations.

Augusta TwentyAugusta Twentyhe result is a customer base that spans the generations.

Augusta Twentysouthern tide’s customers all share an appreciation for classic ide’s customers all share an appreciation for classic

design, but they desire something better—a high-quality proddesign, but they desire something better—a high-quality prod-

uct that reflects attention to detail.uct that reflects attention to detail.

as this greenville-based line graces the catwalk at reenville-based line graces the catwalk at ffashion ashion

greenville, upstate shoppers will get a pstate shoppers will get a ffrst-hand look at not rst-hand look at not

only the line’s fashions, but the company’s broad fan base. only the line’s fashions, but the company’s broad fan base.

“the concept has proven itself in other markets,” he concept has proven itself in other markets,” aallen llen

offers. “and a few people may be surprised at the nd a few people may be surprised at the

high level of interest here in the high level of interest here in the upstate!”pstate!”pstate!”pstate!”pstate!”

southern tide501 east North street, greenville(864) 236-8015www.southerntide.com

Hincapie Hincapie SportswearSportswear

Style in tyle in motion™, the mission of otion™, the mission of greenville-based

hincapie incapie ssportswear, is much more than simply a portswear, is much more than simply a

motto; it’s a calling as strong as the motto; it’s a calling as strong as the hincapie pas-

sion for cycling itself. sion for cycling itself. and it’s no wonder around

the world that the the world that the hhincapie name has become synonymous incapie name has become synonymous

with competition, performance, and sophistication. Now, the with competition, performance, and sophistication. Now, the

hhincapie incapie sportswear line, with its sophisticated designs, techniportswear line, with its sophisticated designs, techni-

cally superior fabrics, and cally superior fabrics, and european accents, has gained its own uropean accents, has gained its own

reputation as a premium apparel and accessories company. reputation as a premium apparel and accessories company.

“our design and development team stays very in tune to ur design and development team stays very in tune to

the shifting developments in the fashion industry and we the shifting developments in the fashion industry and we

apply those trends to our product assortment on a seasonal apply those trends to our product assortment on a seasonal

basis,” says rich hhincapie, brother of renowned cyclist incapie, brother of renowned cyclist incapie, brother of renowned cyclist george

hincapie of incapie of ttour de our de tour de ttour de t ffrance and rance and olympic fame. “for the men’s

collection, we strive to produce high-performance products. We collection, we strive to produce high-performance products. We

select the most technical fabrics and features that bring added select the most technical fabrics and features that bring added

benebenebenebeneffffts to one’s performance on the bike. ts to one’s performance on the bike. ts to one’s performance on the bike. ts to one’s performance on the bike.

“ “ “fffor the women’s collection, we strive to produce fun, flirty or the women’s collection, we strive to produce fun, flirty or the women’s collection, we strive to produce fun, flirty or the women’s collection, we strive to produce fun, flirty

cycling apparel that the customer feels good wearing,” cycling apparel that the customer feels good wearing,” rich

explains. “We have also added some “crossover pieces” in the explains. “We have also added some “crossover pieces” in the

women’s line, like our new women’s line, like our new bbella Vita ella Vita skirt, which will allow our

customer to wear while biking, jogging, or simply running ercustomer to wear while biking, jogging, or simply running er-

rands around town.”rands around town.”

hhincapie incapie ssportswear’s portswear’s sspring 2011 collection features a new pring 2011 collection features a new

technology that utilizes advanced body-mapping technology to technology that utilizes advanced body-mapping technology to

strategically engineer garment panels. strategically engineer garment panels. these panels deliver vary-

ing performance attributes simultaneously. ing performance attributes simultaneously.

In addition to their cycling apparel, In addition to their cycling apparel, hincapie sportswear

launched its denim collection last fall. launched its denim collection last fall. hincapie Premium

Denim combines a modern Denim combines a modern european style with a distinctively uropean style with a distinctively

classic feel. classic feel. utilizing tilizing lycra, the main component found in their ycra, the main component found in their lycra, the main component found in their l

cycling apparel, the denim has a unique feel and flawless cycling apparel, the denim has a unique feel and flawless

ft. ffashion ashion greenville showcases these styles and more reenville showcases these styles and more

to a broad audience of to a broad audience of to a broad audience of to a broad audience of to a broad audience of to a broad audience of uupstate shoppers.pstate shoppers.

—Heidi Coryell Williams

hincapie sportswear45 Pete hollis blvd.open monday-friday, 9 a.m. to 5 p.m. (864) 400-3040www.hincapie.com



f a s h i o n g r e e n v i l l e . c o m

Artistic Tone: (Opening page) Designer Eric Brown built the décor of Tim and Lana Hockey’s condo around a collection of regional art from South Carolina, Georgia, and North Carolina—mostly as-sembled through the Hampton III Gallery. The family’s love of animals, particularly dogs, is reflected in several of the collec-tion’s pieces, including Carl Blair’s Zerosculpture, which recently spent time on loan to a solo exhibit at the Morris Museum of Art in Augusta, Georgia. Also pictured, Tumble Frame Base by Paul Tumble Frame Base by Paul Tumble Frame BaseYanko. Left, Cascade by Julyan Davis Cascade by Julyan Davis Cascadeabove the home’s single antique piece. All fabric and paint colors were dictated by the artwork, says Brown, and the frames run from rich gilt to casual wood. Right, from top to bottom, Dawn Light Wando River by Mickey Williams, River by Mickey Williams, River Madison Avenue by Betsy Havens, and Avenue by Betsy Havens, and Avenue Dunes by Dunes by DunesJames F. Cooper.



Words here

hincapie sportswear45 Pete hollis blvd.open monday-friday, 9 a.m. to 5 p.m. (864) 400-3040www.hincapie.com

To step foot into Coplon’s sumptuous yet casual o step foot into Coplon’s sumptuous yet casual o step foot into Coplon’s sumptuous yet casual

10,000-square-foot fashion emporium on 10,000-square-foot fashion emporium on 10,000-square-foot fashion emporium on aaugusta ugusta rroad oad

is to ffnd a much-needed refuge in today’s world of hectic, nd a much-needed refuge in today’s world of hectic, nd a much-needed refuge in today’s world of hectic,

impersonal shopping experiences. impersonal shopping experiences. impersonal shopping experiences. ssince 1995, Coplon’s has ince 1995, Coplon’s has

been been greenville’s leading specialty store for women, showcasing only the reenville’s leading specialty store for women, showcasing only the reenville’s leading specialty store for women, showcasing only the

fnest fashions, shoes, accessories, and cosmetics. nest fashions, shoes, accessories, and cosmetics. nest fashions, shoes, accessories, and cosmetics.

“We are thrilled to be part of “We are thrilled to be part of ffashion ashion greenville,” says Coplon’s owner reenville,” says Coplon’s owner

bbruce ruce greenberg. reenberg. the store not only offers a rehe store not only offers a rehe store not only offers a reffned, friendly shopping ned, friendly shopping

environment, it is the environment, it is the uupstate’s exclusive home to many of the world’s pstate’s exclusive home to many of the world’s pstate’s exclusive home to many of the world’s

most famous fashion houses: most famous fashion houses: ooscar de la scar de la renta, Valentino, enta, Valentino, mmissoni, issoni, llela ela

rose, ose, mmichael Kors, Jason Wu, ichael Kors, Jason Wu, stella tella mmcCartney, cCartney, yigal igal aazourel, zourel, hhalston, alston,

robert obert rrodriguez, odriguez, ttheory, heory, milly, and illy, and etro among them. tro among them. tro among them.

Coplon’s also features an unsurpassed selection of Coplon’s also features an unsurpassed selection of Coplon’s also features an unsurpassed selection of fne shoes from ne shoes from

Christian Christian louboutin, Jimmy Choo, ouboutin, Jimmy Choo, giuseppe Zanotti, Kate iuseppe Zanotti, Kate iuseppe Zanotti, Kate spade, Pour la

Victoire, and stewart Weitzman; and handbags and jewelry from Nancy

gonzalez, lanvin, Chloe, marc Jacobs, Jude frances, temple temple t st. Clair,

and alexis bittar.

and the “total look” would not be complete without a complimentary

skincare consultation and makeover by Coplon’s professionally trained

trish mcevoy and Darphin specialist.

from suburban “car pool chic” casual and fun daytime clothes to

glamorous cocktail ensembles and stunning ball gowns, Coplon’s unique

and knowledgeable specialists are always ready to coordinate and assist

with your selections, often choosing one-of-a-kind creations. copl

on’s

ham

pDen

clo

thin

g Offering a perfect blend of apparel from the lines of emerg-

ing designers to the best, most recognized names in

fashion, hampden Clothing is one of the newest retailers

to hit the greenville marketplace.

the shop arrived in mcbee station in 2008—just one year after open-

ing its frst store on Charleston’s swanky King street. since then, hamp-

den Clothing has been named one of the top ffty stores in the country

by Marie Claire magazine in 2009, priding itself on providing an inviting

shopping experience. the result? shopping here feels more like stepping

into your best friend’s closet than walking into a clothing store.

from customer service with a handwritten thank-you note, to an

assortment of lines that are all exclusive to hampden, this shop is the

southeast’s shopping destination.

hampden carries a variety of lines, both classic and trendy, including

steven alan, a staple on the New york fashion scene, who each season york fashion scene, who each season y

brings a great twist on a cool, basic sweater dress; malene birger, hailing

all the way from Denmark, brings classic sensibility with a modern twist

to her collection sold exclusively at hampden Clothing; and alexander

Wang, the “it” designer of the moment who has been carried at hamp-

den since its doors opened.

“spotting designers early is our job,” says owner stacy smallwood.

“that is why you can trust us to know the latest brands, so you don’t

have to do the research. It’s also about being confdent with yourself and

presenting externally to the world who you are on the inside.

“Come with an open mind and let us help you fnd something that will

ft your lifestyle.”


Coplon’s1922 augusta road, greenville

monday-saturday, 10 a.m. to 6 p.m.

(864) 271-1600www.coplons.com

hampden Clothing500 east mcbee avenue, ste. 103, greenville (located in Charleston, as well) monday-friday, 10 a.m. to 6 p.m., saturday, 10 a.m. to 5 p.m., sunday by appointment (864) 235-5755www.hampdenclothing.com

24 | G m a g a z i n e ’ s f a s h i o n g r e e n v i l l e f a s h i o n g r e e n v i l l e . c o m

Artistic Tone: (Opening page) Designer Eric Brown built the décor of Tim and Lana Hockey’s condo around a collection of regional art from South Carolina, Georgia, and North Carolina—mostly as-sembled through the Hampton III Gallery. The family’s love of animals, particularly dogs, is reflected in several of the collec-tion’s pieces, including Carl Blair’s Zerosculpture, which recently spent time on loan to a solo exhibit at the Morris Museum of Art in Augusta, Georgia. Also pictured, Tumble Frame Base by Paul Tumble Frame Base by Paul Tumble Frame BaseYanko. Left, Cascade by Julyan Davis Cascade by Julyan Davis Cascadeabove the home’s single antique piece. All fabric and paint colors were dictated by fabric and paint colors were dictated by the artwork, says Brown, and the frames run from rich gilt to casual wood. Right, from top to bottom, Dawn Light Wando River by Mickey Williams, River by Mickey Williams, River Madison Avenue by Betsy Havens, and Avenue by Betsy Havens, and Avenue Dunes by Dunes by DunesJames F. Cooper.



Words here

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Sassy on assy on aaugusta is more than a fresh, expressive fashion ugusta is more than a fresh, expressive fashion ugusta is more than a fresh, expressive fashion

boutique—it’s a second chance at life and a dream realized boutique—it’s a second chance at life and a dream realized boutique—it’s a second chance at life and a dream realized

for for llisa isa mmccgehee and her mother, ehee and her mother, llibby ibby sfsfris, who opened ris, who opened

the the aaugusta ugusta rroad–area store in January 2007. oad–area store in January 2007. oad–area store in January 2007. llibby and ibby and llisa isa

pride themselves on pride themselves on ffnding the latest clothing and accessory fashions nding the latest clothing and accessory fashions nding the latest clothing and accessory fashions

from coast to coast and bringing them to from coast to coast and bringing them to greenville. reenville.

tthe shop features top lines such as he shop features top lines such as tibi, trina rina turk, 7 for all urk, 7 for all mmankind, ankind,

bbelford, elford, eella lla mmoss, and more. oss, and more. ttheir unique, edgy clothing styles and heir unique, edgy clothing styles and heir unique, edgy clothing styles and

beautiful accessories appeal to a diverse selection of tastes and beautiful accessories appeal to a diverse selection of tastes and beautiful accessories appeal to a diverse selection of tastes and fft a wide t a wide

range of sizes. range of sizes.

“We felt that “We felt that ggreenville lacked a store where both the mother and reenville lacked a store where both the mother and reenville lacked a store where both the mother and

daughter could both shop and daughter could both shop and ffnd something in the same store,” exnd something in the same store,” exnd something in the same store,” ex-

plains plains llisa. “We feel like we achieved that goal here at isa. “We feel like we achieved that goal here at isa. “We feel like we achieved that goal here at ssassy assy oon aaugusta. ugusta.

We have sizes from 0 to 14, and we have styles that the young and young We have sizes from 0 to 14, and we have styles that the young and young We have sizes from 0 to 14, and we have styles that the young and young

at heart love!”at heart love!”

Not to be missed is Not to be missed is sassy’s exclusive-to-assy’s exclusive-to-ggreenville and totally inspired reenville and totally inspired

accessory line Virgins, saints, & angels, made with swarovski crystals,

sterling silver or gold plate, with Vatican medallions.

as a university of south Carolina grad, lisa started out working for a

greenville-based bank. but in 2004 she was diagnosed with lymphoma. lymphoma. l

after battling and beating her cancer, lisa gained a new appreciation for

life and decided to pursue her dream of opening a ladies’ boutique. “In

the process, I found a great partner to do it with: my mom!

“We are truly a family-owned, specialty ladies' boutique, and our

customers are a part of our family,” says lisa. “We truly enjoy what we do

and it shows.”

sassy on augusta18 West lewis Plaza, greenville

monday-friday, 10 a.m. to 6 p.m., saturday, 10 a.m. to 5 p.m.

(864) 233-5252www.sassyonaugusta.com

rush Wilson limited23 West North street, greenvillemonday-saturday, 9:30 a.m. to 5:30 p.m., Wednesdays, 9:30 a.m. to 1 p.m. (864) 232-2761www.rushwilson.com

It’s not uncommon to fnd several generations shopping at rush

Wilson limited on West North street in downtown greenville. tra-

dition is an integral part of the upscale men’s clothier, which was

founded sixty years ago by rush Wilson in Davidson, N.C. It was

here that Wilson introduced the natural-shouldered, New england-style

clothing to the southeast, and the rest is history.

rush decided to expand to greenville, s.C., in 1959. his son, rush III,

grew up in the store, sweeping the floors at age 13 and selling his frst

suit at age 15. he continued working in the business part-time through

high school and college. after serving four years as an army offrmy offrmy of cer, rush

III came home to join the family business.

today, today, t rush Wilson limited distinguishes itself from other stores or

direct sellers with its unique perspective on style and its staff’s expertise

in ftting. Not only do their associates have exceptional taste, they also

offer a great deal of creativity in helping customers achieve a unique look

in their business, social, and leisure-time wardrobes.

a number of distinguished lines are carried at rush Wilson. among

them is Peter millar, which features a complete collection from suits to

sportswear. handmade suits by oxxford Clothes are popular for the most

discerning afcionados of fne-tailored clothing. and greenville-based

southern tide is a favorite for shoppers of all ages, featuring sportswear,

knit, and woven shirts for an active lifestyle.

“We are excited to be part of fashion greenville, to help showcase

the top fashion stores in this area,” rush offers. “We have many very tal-

ented, energetic people in the fashion business in greenville. I believe we

have as much to offer as the larger cities in the southeast and beyond.”






Words here

If the occasion is formal, then the dress shop is f the occasion is formal, then the dress shop is f the occasion is formal, then the dress shop is ttrousseau. rousseau.

Designer dresses, formal gowns, daytime dresses, and dressy Designer dresses, formal gowns, daytime dresses, and dressy Designer dresses, formal gowns, daytime dresses, and dressy

separates all grace the racks of this special-occasion boutique separates all grace the racks of this special-occasion boutique separates all grace the racks of this special-occasion boutique

tucked off of tucked off of augusta ugusta street in the beautiful treet in the beautiful treet in the beautiful aaugusta Commons ugusta Commons

shopping center.shopping center.

trousseau carries an inventory of dresses that are unique to rousseau carries an inventory of dresses that are unique to rousseau carries an inventory of dresses that are unique to ggreenville, reenville,

all inside a customer-centric shop offering designer lines that simply can’t all inside a customer-centric shop offering designer lines that simply can’t all inside a customer-centric shop offering designer lines that simply can’t

be found in any department store or mall shop. “We make it easy to be found in any department store or mall shop. “We make it easy to be found in any department store or mall shop. “We make it easy to ffnd nd

the perfect dress for any special occasion,” says shop owner the perfect dress for any special occasion,” says shop owner the perfect dress for any special occasion,” says shop owner hollis ollis ssmith. mith.

ssince ince ttrousseau opened its doors in rousseau opened its doors in august 2004, their mission has ugust 2004, their mission has

been to provide customers with the best possible selection, service, qualbeen to provide customers with the best possible selection, service, qualbeen to provide customers with the best possible selection, service, qual-

ity, and value in elegant women’s wear. Carrying top designers including ity, and value in elegant women’s wear. Carrying top designers including ity, and value in elegant women’s wear. Carrying top designers including

Nicole Nicole mmiller, iller, tteri Jon, eri Jon, teri Jon, tteri Jon, t bbadgley adgley mmischka, and many others, their selection ischka, and many others, their selection ischka, and many others, their selection

is as classic or trendy as it is stunning. is as classic or trendy as it is stunning.

“We work with so many mothers of the bride and groom who want “We work with so many mothers of the bride and groom who want “We work with so many mothers of the bride and groom who want

something unique and not matronly for their special wedding,” something unique and not matronly for their special wedding,” something unique and not matronly for their special wedding,” hollis

says, adding that they also carry dresses appropriate for wedding guests,

bridal luncheons, and rehearsal dinners.

“many of our customers are shopping for black-tie events in the area,

or simply for a great dress for church or to go out to dinner,” she offers.

and they have something for everyone and every occasion. that’s why

they’re so excited to be part of the very frst fashion greenville—it’s just

one more great event to join the already amazing calendar of social go-

ings on around greenville. “We have so many wonderful art and music

events,” hollis says. “Now we can all enjoy this fabulous fashion event

that features many of our local retailers and up-and-coming designers.” troU

ssea

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Located in the heart of greenville’s historic Westend District, you

will fnd monkee's—a ladies’ store beyond your “girlie” imagina-

tion, known to have the fnest lines in ladies shoes, clothing,

and accessories.

No need to travel to atlanta, Charlotte, New york, or york, or y miami to fnd the

latest in contemporary ladies’ fashions. monkee's of the West end brings it

straight to you. Designer apparel lines include milly, tibi, shoshanna, trina

turk, alice and olivia, and many more. but the shopping doesn’t stop there.

Pair the perfect shoe with any outft when choosing from lines such as tory tory t

burch, frye, Pour la Victoire, Kate spade, Donald Pliner, Jack rogers, and

others. and don’t forget the accessories lines such as Kenneth Jay lane,

linea Pelle, tory tory t burch, Nu bra, hanky Panky, and others that will fnish off

any outft.

monkee's is a warm and enthusiastic boutique, offering one-stop shop-

ping to their customers, with items appealing to a wide spectrum of ages,

styles, and sizes. most any woman can leave dressed from head-to-toe in

stylish apparel, shoes, and accessories.

a shopping trip to monkee's of the West end is an experience in and of

itself. Jeni, Carolyn, Jaymi, lauren, brittany, rachel, and mary Katherine all

pride themselves in the personal attention given to each customer and are

always on hand to help you fnd the perfect outft for any occasion.

from dressed-up design to everyday apparel, you don’t need an excuse

to head to monkee's, but you might need a bigger closet. so consider

yourself warned.


trousseau2222 augusta street, greenville

monday-friday, 10 a.m. to 5 p.m., saturday, 10 a.m. to 3 p.m.

(864) 271-9382www.trousseaugreenville.com

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monkee’s of the West end103-a augusta street, greenvillemonday-friday, 10 a.m. to 6 p.m., saturday, 10 a.m. to 5 p.m.(864) 239-0788www.monkeesofthewestend.com





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Retail therapy comes gratis at downtown etail therapy comes gratis at downtown etail therapy comes gratis at downtown spartanburg’s partanburg’s

tthe he runway clothing boutique. unway clothing boutique. unway clothing boutique. bbecause whether you ecause whether you

love shopping or loathe it, a trip to this two-year-young love shopping or loathe it, a trip to this two-year-young love shopping or loathe it, a trip to this two-year-young

boutique promises a comfortable and fun shopping expeboutique promises a comfortable and fun shopping expeboutique promises a comfortable and fun shopping expe--

rience, where shoppers get help solving their wardrobe dilemmas, rience, where shoppers get help solving their wardrobe dilemmas, rience, where shoppers get help solving their wardrobe dilemmas,

planning outplanning outffts for trips, or picking the perfect special-occasion piece. ts for trips, or picking the perfect special-occasion piece. ts for trips, or picking the perfect special-occasion piece.

“our knowledge of the fashion world and our love of retail help us ur knowledge of the fashion world and our love of retail help us ur knowledge of the fashion world and our love of retail help us

provide the best in style and customer service to everyone that walks provide the best in style and customer service to everyone that walks provide the best in style and customer service to everyone that walks

in the door,” says store owner in the door,” says store owner mmichele Woodward. ichele Woodward. ichele Woodward.

mmichele has traveled the country buying for and managing ichele has traveled the country buying for and managing ichele has traveled the country buying for and managing

women’s clothing boutiques, including the women’s clothing boutiques, including the ffrst rst mmadewell store in adewell store in

the country for JCrew. the country for JCrew. hher background has broadened the range she er background has broadened the range she er background has broadened the range she

offers her customers at offers her customers at tthe he rrunway. “We try to think outside the unway. “We try to think outside the unway. “We try to think outside the

box when it comes to lines and offer things that you can’t box when it comes to lines and offer things that you can’t box when it comes to lines and offer things that you can’t fnd down nd down

the street, but we also carry lines that are well known for quality and the street, but we also carry lines that are well known for quality and the street, but we also carry lines that are well known for quality and

style,” style,” michele says. ichele says.

the runway offers lines including 3Dots, ella moss, and 291 from

Venice for the busy mom and girl on the run. and for those need-

ing a little more professional wardrobe, Corey lynn Calter, lynn Calter, l frock! by

tracy reese, and t-bags are perfect options. When it comes to shoes,

michele relies on the lemon Peel at 183 Dunbar street. With a great

selection of frye boots and a large selection of shoes and handbags,

they always help pull an outft together.

“We watch fashion shows on tV and see the fashions in maga-

zines,” says michele. “but fashion greenville shows them how it can

be done without traveling to Charlotte or atlanta.”

the runway162 east main street, spartanburgmonday-friday, 10 a.m. to 6 p.m.,

saturday, 11 a.m. to 4 p.m., and by appointment

(864) 573-9134www.shoptherunway.net

Since 1916, smith & James menswear has been a fxture in the

upstate, located in the heart of historic downtown greer. a sec-

ond location was added on Woodruff road nearly nine decades

after that frst shop opened, and the store’s traditions, style, and

personalized service have stayed true through the years.

today, both today, both t smith & James locations are adjacent to Chelsea’s, a ladies’

boutique flled with fun, classy, and unique clothing and accessories. the

result is an ideal shopping venue for fashionable men and women.

“We try to get to know our customers on a personal basis and to assist

them in making great selections that enhance their current wardrobes,”

says brandon Price, who, with his father bernard, runs smith & James.

bernard’s wife, brenda, with their daughter, tarra, run the Chelsea’s boutarra, run the Chelsea’s bout -

tique next door. and the common theme among all four stores is customer

appreciation.

featuring only the fnest men’s clothing lines, smith & James offers

merchandise that simply can’t be found on the shelves of large-scale retail-

ers, such as Kroon and Peter millar. along with a wide variety of premium

denim, smith & James appeals to all ages as a great place to shop—be it

for weekend wear or a night on the town.

“right next door at Chelsea’s, women can choose from their own variety

of name-brand labels, such as Jack rogers sandals and premium denim

jeans 7 for all mankind, It! Jeans, ag, fortune Denim, Jag, or Not your your y

Daughter’s Jeans (NyDJ).

“We want our customers and our future customers to know that smith

& James and Chelsea’s have everything they need right here,” brandon ex-

plains. “they don’t have to go to New york, york, y atlanta, or Charleston to shop

for unique clothing.”

smith & James/Chelsea’s222 & 224 trade street, greer(864) 877-65251125 Woodruff road, ste. 1603, greenville(864) 234-8880greenville, monday-saturday, 10 a.m. to 6 p.m. greer, monday-friday, 10 a.m. to 5:30 p.m., saturday, 10 a.m. to 5 p.m.





Words here

Since 1997, Plaza ince 1997, Plaza ssuite has been a unique and contemporary uite has been a unique and contemporary uite has been a unique and contemporary

place for “girls of any age” to shop in the heart of downtown place for “girls of any age” to shop in the heart of downtown place for “girls of any age” to shop in the heart of downtown

ggreenville—as long as they appreciate style, celebrate indireenville—as long as they appreciate style, celebrate indireenville—as long as they appreciate style, celebrate indi-

viduality, and are looking for something new and different. viduality, and are looking for something new and different. viduality, and are looking for something new and different.

With a variety of price points, sizes, and appeal, customers shop at With a variety of price points, sizes, and appeal, customers shop at With a variety of price points, sizes, and appeal, customers shop at

Plaza Plaza ssuite not seeking designer labels, but searching out unique and uite not seeking designer labels, but searching out unique and uite not seeking designer labels, but searching out unique and

unusual pieces to unusual pieces to ffll their wardrobes. “ll their wardrobes. “our customers come in all sizes ur customers come in all sizes

and all ages,” explains store owner and all ages,” explains store owner terry terry t sadowski. “In other words, adowski. “In other words,

we are not a boutique for only sizes 0 to 2, or twenty-somethings. we are not a boutique for only sizes 0 to 2, or twenty-somethings. we are not a boutique for only sizes 0 to 2, or twenty-somethings. our

approach to fashion leads us to choose contemporary and trendy styles, approach to fashion leads us to choose contemporary and trendy styles, approach to fashion leads us to choose contemporary and trendy styles,

which are a bit edgy but can stand the test of time.”which are a bit edgy but can stand the test of time.”which are a bit edgy but can stand the test of time.”

bbest of all, at Plaza est of all, at Plaza ssuite they believe fashion needn’t be terribly exuite they believe fashion needn’t be terribly exuite they believe fashion needn’t be terribly ex-

pensive to be well made and beautifully designed. Case in point, is one pensive to be well made and beautifully designed. Case in point, is one pensive to be well made and beautifully designed. Case in point, is one

of the shop’s favorite lines, of the shop’s favorite lines, ggreenville owned and designed reenville owned and designed reenville owned and designed bbeija-eija-flor

Jeans. they were the frst bbeija eija bboutique, which means they stock the outique, which means they stock the outique, which means they stock the

line’s entire collection in every style and in every size, 0 to 16.

Plaza suite’s Johnny Was Collection and JW los angeles are another

great way to spice up your wardrobe. the collection is washable silk or

rayon, featuring embroidered and printed tunics, shirts, and dresses. JW

los angeles features embroidered tees and dresses. other lines include

apparel from colorful, trendy Desigual, which just opened a store in

soho, but can be found right here in greenville. sara Campbell, elliott

lauren, emil rutenberg, three Dots red, and flax are other trendy and

young-at-heart lines that are totally appropriate for moms

and grandmoms. plaz

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ite

mac

Y’s

With more than thirty years of serving upstate shoppers

from its space at haywood mall, greenville’s macy’s

delivers fashion and affordable luxury from a newly re-

modeled space that was recently updated in 2009. the

local macy’s is one of more than 800 locations in 45 states, the District

of Columbia, Puerto rico, and guam.

macy’s stores and macys.com offer distinctive assortments, including

the most desired family of exclusive fashion brands for him, her, and

home. macy’s is known for such epic events as macy’s fourth of July

fireworks® and the macy’s thanksgiving Day Parade®, as well as

spectacular fashion shows, culinary events, flower shows, and celeb-

rity appearances. building on a 150-year tradition, macy’s also helps

strengthen communities by supporting local and national charities that

make a difference in the lives of its customers.

macy’s proudly offers brands exclusive to its stores that provide

outstanding fashion goods at a great value, including I.N.C. International

Concepts, rachel roy, tommy tommy t hilfger, style & Co., and alfani. Whether

you are fashion forward or prefer more traditional styles, there is afford-

able luxury for everyone at macy’s.

“We at macy’s are excited to participate and showcase our exclusive

brands at fashion Week in greenville,” says mark fuhr, vice-president

and general manager of macy’s at haywood mall. “from the trendsetting

to the classic, our greenville shoppers are always looking for what’s new,

and we’re looking forward to showing off all the latest looks for fall.”

Plaza suite—a boutique 550 south main street at Camperdown Way

monday-saturday, 10 a.m. to 6 p.m. open sundays during artisphere, euphoria,

and other large-scale, downtown events(864) 298-0081

www.shopplazasuite.com

macy’s at haywood mall700 haywood road, greenvillesunday, 11 a.m.-7 p.m., monday-Wednesday, 10 a.m. to 9 p.m., thursday-saturday, 10 a.m. to 10 p.m. (864) 297-2000www.macys.com






Words here

Greenville’s reenville’s aaugusta ugusta twenty opened its doors in 2002, when wenty opened its doors in 2002, when wenty opened its doors in 2002, when twenty opened its doors in 2002, when t

the contemporary women’s clothing boutique pioneered the contemporary women’s clothing boutique pioneered the contemporary women’s clothing boutique pioneered

the designer denim movement in the the designer denim movement in the the designer denim movement in the uupstate. pstate. ttoday, the oday, the today, the t

shop continues to be the go-to spot for the latest cuts and shop continues to be the go-to spot for the latest cuts and shop continues to be the go-to spot for the latest cuts and

washes from a variety of top designers, including Citizens of washes from a variety of top designers, including Citizens of washes from a variety of top designers, including Citizens of humanity, umanity,

Vince, Joe’s Jeans, and William Vince, Joe’s Jeans, and William rrast.ast.

aaugusta ugusta ttwenty is so much more than jeans. wenty is so much more than jeans. wenty is so much more than jeans. twenty is so much more than jeans. ttwenty is so much more than jeans. t a wide range of dresses, wide range of dresses,

jackets, skirts, trousers, handbags, jewelry, and gifts can all be found jackets, skirts, trousers, handbags, jewelry, and gifts can all be found jackets, skirts, trousers, handbags, jewelry, and gifts can all be found

within the walls of this boutique, ideally located in within the walls of this boutique, ideally located in within the walls of this boutique, ideally located in greenville’s historic reenville’s historic

West West eend. nd.

ffor those who are seeking some of the exclusive collections held by or those who are seeking some of the exclusive collections held by or those who are seeking some of the exclusive collections held by

larger department stores, larger department stores, aaugusta ugusta ttwenty selects only the wenty selects only the wenty selects only the twenty selects only the t ffnest and best nest and best

pieces from these lines and offers them to their customers. pieces from these lines and offers them to their customers. pieces from these lines and offers them to their customers. sshoppers hoppers

enjoy a highly personalized level of customer service, one that caters to enjoy a highly personalized level of customer service, one that caters to enjoy a highly personalized level of customer service, one that caters to

women of all ages and seeking all styles of fashion. women of all ages and seeking all styles of fashion. women of all ages and seeking all styles of fashion.

buyer Jennifer romanstine and assistant manager omanstine and assistant manager omanstine and assistant manager mmelissa elissa sturkie

have worked for a combined ffteen years in the apparel industry, and

they are often on hand helping customers with everything from fnding

that fabulous new top for a night on the town to building a wardrobe of

fgure-flattering staple pieces. traveling the country from New york to york to y los

angeles, Jennifer is able to bring in a carefully edited mix of brands that

cater to every lifestyle and budget.

“augusta twenty is so excited to be a part of twenty is so excited to be a part of t fashion greenville,” Jen-

nifer exclaims. “It is sure to bring culture and inspiration to style lovers

from all across the upstate area.” aUgU

sta

tW

entY

greg

orY

elle

nbU

rg Women across the nation who desire exactly what they

envision seek out gregory ellenburg to create unique,

original, one-of-a-kind pieces for their special occasions.

since 1997, gregory ellenburg has designed, creat-

ed, and stylishly outftted the nation’s fnest women in custom creations

tailored to their specifc taste, need, and desire for quality, durable, and

timeless garments. this downtown greenville boutique offers fair pricing

for custom work and, when designs are not feasible, then high-fashion,

quality garments from top-name designers in the formalwear industry

can then be customized for a one-of-a-kind piece.

a true designer in every sense, gregory ellenburg is a graduate of the

fashion Institute of technology in New technology in New t york City. york City. y his designs have been

worn by miss usa and miss america contestants since 1994 and by

such well-known celebrities as mtV’s Vanessa minillo and Days of Our

Lives star, shelley hennig.

“Now, in addition to pageantry, we design and makes custom gowns

for the most discriminating brides in the southeast,” ellenburg says. “We

also create special-occasion and resort wear for mothers, business and

interview attire, custom swimwear, and elaborate dance costumes for

both ballroom and performance competitions.”

In addition to custom garments from day wear to bridal gowns,

gregory ellenburg carries a variety of specialty eveningwear lines, along

with stylish accessories, including Jovani fashions, macDuggal Couture,

sherri hill Designs, terrani Couture, Johnathan Kayne, terrani Couture, Johnathan Kayne, t la femme fash-

ions, signature by landa Designs, and more.

augusta twenty20 augusta street, greenville

monday-saturday, 10 a.m.-6 p.m.

(864) 233-2600www.augustatwenty.com

gregory ellenburg119 Cleveland street, greenvillemonday-friday, 10 a.m. to 6 p.m., evenings and sundays by appointment (864) 298-0072www.gregoryellenburg.com






Words here

Tanner Companies, the parent company of Doncaster, got its anner Companies, the parent company of Doncaster, got its anner Companies, the parent company of Doncaster, got its

start in 1931 as the Doncaster Collar and start in 1931 as the Doncaster Collar and start in 1931 as the Doncaster Collar and sshirt Company in hirt Company in

rrutherfordton, N.C. utherfordton, N.C. tthe Doncaster business evolved from he Doncaster business evolved from he Doncaster business evolved from

an unexpected opportunity in 1935, which transformed the an unexpected opportunity in 1935, which transformed the an unexpected opportunity in 1935, which transformed the

company’s familiar shirt patterns to the fashionable shirtwaist dress. company’s familiar shirt patterns to the fashionable shirtwaist dress. company’s familiar shirt patterns to the fashionable shirtwaist dress. aa

call from the Junior call from the Junior league of Charlotte introduced the idea of selling eague of Charlotte introduced the idea of selling eague of Charlotte introduced the idea of selling

these fashionable designs as a philanthropic endeavor and evolved into these fashionable designs as a philanthropic endeavor and evolved into these fashionable designs as a philanthropic endeavor and evolved into

the the ffrst direct seller of high-end women’s apparel. rst direct seller of high-end women’s apparel. rst direct seller of high-end women’s apparel.

Nearly eighty years later, Doncaster is still privately held, family owned, Nearly eighty years later, Doncaster is still privately held, family owned, Nearly eighty years later, Doncaster is still privately held, family owned,

with corporate ofwith corporate offwith corporate offwith corporate of ces in ces in rrutherfordton, a design team in New utherfordton, a design team in New utherfordton, a design team in New yyork, ork, york, yyork, y

and ofand offfand offand ofand offand of ces in Italy and ces in Italy and aasia. sia. aand Doncaster continues to appeal to an nd Doncaster continues to appeal to an nd Doncaster continues to appeal to an

audience of women who have a desire for beautiful apparel of the highest audience of women who have a desire for beautiful apparel of the highest audience of women who have a desire for beautiful apparel of the highest

quality. quality. an attitude, not an age, Doncaster women are engaged in their n attitude, not an age, Doncaster women are engaged in their n attitude, not an age, Doncaster women are engaged in their

community and families. community and families.

“We offer personal appointments in a private setting, and our trained “We offer personal appointments in a private setting, and our trained “We offer personal appointments in a private setting, and our trained

consultants help ensure that your selections not only suit you and your consultants help ensure that your selections not only suit you and your consultants help ensure that your selections not only suit you and your

lifestyle, but these pieces will remain in your wardrobe for seasons to

come,” says ellyn Cooley, a vice-president with tanner Companies. “tanner Companies. “t our

designers strive to offer newness each season while ensuring a balance

that allows the client the opportunity to add items.”

although much has changed in the world of fashion since the Don-

caster business began, the company’s dedication to elegance and style

continues. the New york–based design team develops four distinctive york–based design team develops four distinctive y

collections a year using the fnest fabrics from around the world and

draws inspiration from both contemporary trends and timeless classics.

Doncastersold through local representatives

by appointment in private, trunk-show environment

(800) 669-3662www.doncaster.com

Pedal ChicCall or e-mail for a private, styling appointment(864) [email protected]

Don

cast

er

peDa

l ch

ic

Across the nation only a handful of athletic boutiques cater

exclusively to women, and even fewer can call themselves

“women-specifc” cycle shops. though such a marriage is

virtually unheard of, a retailer is preparing to debut right here

in greenville.

Pedal Chic is the only women-specifc cycling and athletic boutique in the

southeast, offering an unparalleled selection for the female athlete, cyclist,

urban commuter, and yogi, as well as lifestyle/comfort wear. the shop, which

is both a brick-and-mortar store and an e-commerce retailer, is ramping up to

a full-service bicycle/athletic boutique, with a planned opening in spring 2011.

Pedal Chic is the destination for active women shopping for contemporary,

stylish, and high-performance cycling, ftness, and lifestyle apparel. from

“city bikes” and commuter accessories (think bike baskets, designer helmets,

shoes, and cycling-friendly handbags) to athletic intimate apparel (up to size

40DD), Pedal Chic outfts every woman from head to toe, including with

shoes from muse shoe studio.

“to date, there has not been an athletic boutique that exclusively caters to date, there has not been an athletic boutique that exclusively caters t

to the needs of women in our market,” says Pedal Chic founder and owner

robin bylenga. “the business model is different than anything I have found

in the country.”

sizes range from Xs to 4X and include a wide selection of designer lines.

among them are skirtsports, the original running skirt created by Nicole

Deboom, an accomplished triathlete, along with their full line of cycling and

running apparel and accessories; luna sport Wear, performance cycling wear

exclusively for women; Ibex, beautiful merino wool clothing for casual/com-

muter wear; as well as various high-performance cycling gear and apparel by

Primal Wear, gore, hincapie, and Zoic.






Words here

Pedal ChicCall or e-mail for a private, styling appointment(864) [email protected]


augusta twenty20 augusta st.(864) 233-2600

www.augustatwenty.com

beija-flor1803 augusta st.(800) 540-6241

www.ilovethesejeans.com

Charter17 lindsay ave.(888) 438-2427

www.charter.com

Christa hovis special events3620 Pelham rd., #189

(864) 304-9085www.christahovis.com

Coplon’s1922 augusta rd.(864) 271-1600

www.coplons.com/home

Doncaster(800) 669-3662

www.doncaster.com

gregory ellenburg119 Cleveland st.(864) 298-0072

www.gregoryellenburg.com

hampden Clothing500 e. mcbee ave., ste. 103

(864) 235-5755www.hampdenclothing.com

hincapie sportswear45 Pete hollis blvd.

(864) 400-3040www.hincapie.com

Ivy Color salon19 s. main st.(864) 370-1489

www.ivysalonandspa.com

lynne Curtin Designswww.lynnecurtin.com

macy’s700 haywood rd.(864) 297-2000www.macys.com

monkee’s of the West end103-a augusta st.(864) 239-0788

www.monkeesofthewestend.com

News Channel 7250 International Dr., spartanburg

(864) 576-7777www2.wspa.com

Pedal Chic(864) 201-2378

[email protected]

Plaza suite550 s. main st., ste. 200

(864) 298-0081www.shopplazasuite.com

rush Wilson limited23 West North st.

(864) 232-2761

resourCesFashion Greenville


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Fashion Greenville


resourCesFashion Greenville


www.rushwilson.com sassy on augusta

18 West lewis Plaza(864) 233-5252

www.sassyonaugusta.com

smith & James/Chelsea’s1125 Woodruff rd., ste. 1603

(864) 234-8880222 trade st., greer

(864) 877-6525http://secure.smithandjames.com

southern tide501 east North st.

(864) 236-8015www.southerntide.com

table 301207 s. main st.(864) 232-7007

www.table301.com

the runway162 e. main st., spartanburg

(864) 573-9134www.shoptherunway.net

trousseau2222 augusta st.(864) 271-9382

www.trousseaugreenville.com

Wilson’s on Washington794 e. Washington st.

(864) 235-3336www.wilsonsonwashington.com

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Fashion Greenville

fashion greenville

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