CONTEMPORARY SPORTSWEAR & DRESSES FOR WOMENAND CONTEMPORARY SPORTSWEAR FOR MENDRESSY CASUALSPRING 2013

BY

CARMEN SANCHEZ

contemporary sportsweardressy casual spring Electrofolk

TRIMS

jewelry clasp

gold lame

Design InspirationInspiration for Electrofolk begins with one of my favorite

singer and song writer, Juana Molina. Her music combines whimscial notes with African polyrhythms, leaving you dis-

oriented, but pleasantly satis�ed. Inspiration continues with Balenciaga’s funky and sculptural shoes. The bright

colors combined with fun prints and textures inspire me to create!

BASESateen100% Cotton

LAYER 1Charmuese100% Silk

LAYER 2Matte Jersey100% Cotton

LAYER 4Novelty Lace80% Cotton20% Polyestor

LAYER 3Canvas50% Cotton50% Vinyl

BLANCO NEGRO

CALABASA ENAMORADA

contemporary sportsweardressy casual spring Electrofolk

BASESateen100% Cotton

BLANCO NEGRO

contemporary sportsweardressy casual spring Electrofolk

LAYER 1Charmuese100% Silk

contemporary sportsweardressy casual spring Electrofolk

LAYER 2Matte Jersey100% Cotton

CALABASA ENAMORADA

contemporary sportsweardressy casual spring Electrofolk

BASESateen100% Cotton

BLANCO NEGRO

LAYER 3Canvas50% Cotton50% Vinyl

contemporary sportsweardressy casual spring Electrofolk

BASESateen100% Cotton

BLANCO NEGRO

LAYER 3Canvas50% Cotton50% Vinyl

contemporary sportsweardressy casual spring Electrofolk

LAYER 2Matte Jersey100% Cotton

CALABASA ENAMORADA

LAYER 4Novelty Lace80% Cotton20% Polyestor

NEGRO

contemporary sportsweardressy casual spring Electrofolk

contemporary sportsweardressy casual spring Electrofolk

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

Design InspirationComes from the colorful flowers of spring, the layers and the sheer layers that are created by the flower petals. I use the shape of the petals directly in my sil-houettes and they are empahsized by the layering

effect.

REFRESH

TRENDS

LAYERS

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING REFRESH

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING REFRESH

REFRESHSPORTSWEARDRESSY CASUALSPRING

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING REFRESH

REFRESHCONTEMPORARYSPORTSWEARDRESSY CASUALSPRING

REFRESH

CONTEMPORARYSPORTSWEARDRESSY CASUALSPRING

SPORTSWEARDRESSY CASUALSPRING REFRESH

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

Sizes 0-12

Target Customer is:- 25 - 35-fashionable working professional or student

Key Competitors are:- Arden B- Macy’s- Macy’s- Nordstrom

Trends Identified are:-Long layers and high-low hem-lines-Assymetrical hems and layering pieces

Facrics include Chiffon and Satin

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

CONTEMPORARY SPORTSWEAR

DRESSY CASUAL

SPRING Caramel

Sizes XS - XXL 28 - 44

Target Customer is:- 25 - 35-fashionable working professional or student

Key Competitors are:- Guess- Guess- Macy’s- Nordstrom

Trends Identified are:-Contrast Piping and Twill Tape-Color Blocking

Facrics include Facrics include Chino, French Terry, SeaTiva Double Knit and Jersey

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

ORCHID

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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CONTEMPORARY SPORTSWEARDRESSY CASUALSPRING

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