Fashion: Could We be Anymore

Engaged?

By: Tiffany LewarsTwitter: @lorigolightly

#fashionsm

Fashion Raises the Stakes

• A study from eBay deals found that more people are using social media for wardrobe advice, inspiration, and the latest trends #fashionsm

• Major fashion accounts tweeted from the shows at NYFW. Badgley Mischka and Bergdorf Goodman co-previewed their collections exclusively on Pinterest.

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The Takeover

According to this Infographic

The average total number of Facebook likes for the top 50 Fashion Pages= 1.74 millionPosts that contain the Buzzwords "win" "winner" "buy" "new" & "giveaway" gain 47% more interaction on average within the fashion industryMercedes Benz Fashion Week received 43,679 mentions on Twitter

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The PlatformsFashion brands and retailers aren't only relying on Facebook and Twitter to generate customer engagement

Pinterest allows users to curate looks from items pinned by brands, designers, and friendsIn December 2012 Pinterest had 29.8 unique visitors

Photo platform Instagram gives users the opportunity to see what items their favorite brands and retailers are selling.46.1 million people are actively using InstagramEyeglass retailer Warby Parker sold out their NYC WarbyWalk which generated 675 photos

All inclusive sm platform Pose includes Pinterest-like curation as well as social shoppingPose has 1 million active usersCelebrity stylist Rachel Zoe is an investor

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And the Award Goes To...The Fashion 2.0 Awards, brought to you by Style Coalition, Celebrate Online Innovation by Fashion Brands. Here are the winners from the 4th Annual Fashion 2.0 AwardsBest Twitter: @DKNYBest Facebook: Marc JacobsBest Pinterest: AnthropologieBest Blog by a Fashion Brand: Saks POVBest Website: Saks Fifth AvenueBest Mobile App: Gilt on the GoBest Online Video: DVF [Through Glass]Best Fashion Startup: Of a KindTop Innovator: Marc JacobsVisionary Award: Rent the Runway #fashionsm

Anthropologie's Pinterest page has 297,210 followers. Its 45 boards are a great way to engage customers and bring them straight to the company's stores and website

Marc Jacobs' Facebook page has generated 1,013,914 likes, with 21,199 people talking about the brand on FB

DVF: Through GlassAcclaimed women's designer Diane Von Furstenburg's video "Through Glass" looks to fashion's future with the help of Google Glass

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Meet the Experts

Brides Magazine EIC: Keija MinorTwitter: @keijaminor

Social Media Manager at Bergdorf Goodman:Cannon HodgeTwitter:@bergdorfs

College Coordinator at Rent the Runway:Maria AloscoTwitter: RTRCampusgirl

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BRIDES MAGAZINE

@keijaminor

"We've started Facebook weddings where fans vote for the best wedding and whoever wins gets a live streamed celebrity style wedding courtesy of Brides Magazine"

SM is so important for everyone especially fashion. We have to be on top of it.

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Bergdorf Goodman

@bergdorfs

"Crafting messages with keywords like "read this" helps engagement"

She sometimes uses SM to help followers tie a turban

Social media has helped the Bergdorf brand seem less intimidating to potential customers.

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Rent the Runway

@RTRCampusgirl

"We use SM platforms like FB, Twitter, instagram, pinterest, and a blog to engage customers"

"I try to use a voice in my social like I'd be a very stylish friend. We converse with followers for more engagement""A social media strategy is a standard component in just about every one of our big initiatives, events, and promotions. It's very important."

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The Take AwayFashion has the space to engage customers socially and social media is the platform to take advantage of thatIt's important that fashion brands in this digital age use social media so that customers aren't lostFashion is fun and using social media to talk to customers is like talking to a girlfriend. She'll keep coming back for more advice.Need ideas for an outfit? Tweet me @lorigolightly

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The Prezi for this Fashion Social Media presentation can be accessed by clicking here