fas: 29 juni - magento enterprise
DESCRIPTION
Op 29 juni sprak Kathleen Claes van Magento tijdens de FAS. De zaal zat vol e-commerce ondernemers die kwamen luisteren naar de voordelen van Magento Enterprise.TRANSCRIPT
Our eCommerce story
What’s your eCommerce story?
What You Should Expect from an eCommerce Platform
• Custom design to support your brand
• Support large or complex product catalog
• Content Management System – you manage the day-to-day updates
• Integration with existing business systems
• Extensive search and navigation capabilities
• Built-in marketing campaigns
• Scalable platform
• Multiple payment options, multi-national, performance
Magento Product Line
Source: Tom Robertshaw, Meanbee www.meanbee.com
World’s Leading Platform
Magento Enterprise: Merchants Overview
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
Magento Enterprise: Merchants Overview in the Netherlands
C4ME Euroshoe Group Euretco
Blinck Intl Pot en Mand Scotch & Soda
Duijvestein Peek Traffic E-gab
Nelson Schoenen
Stamhuisgroep KLM
Pearson Mosadex Sportshopdirect
Lief Lifestyle Sligro Food Webprint
Oppido Moka Internet McGregor
Hunkemöller Coulisse EDG Media
Formido Wijnland Tennis Planet Intl
New Bike NDC Mediagroep B32 Group
Magento Enterprise
Magento Enterprise Features
Product Catalog
Easy-to-use, Permission Based
Admin Panel
Security & Standards Compliance
Marketing Tools
Infrastructure & Back-end Integration
Consumer Experience& Design
Performance
Untamed Creativity with Magento
Managing the Product Catalog
• Easy to use admin tools– Content Management System
• No technical knowledge necessary
• Version Control
– Attribute Management
– Personalized content based on user profiles
– Content staging - merge to the live site on-demand or scheduled
– Admin controls of publishing privileges
Marketing Tools
• Turn browsers to buyers
– Promotions
– Product Suggestions
– Consumer Generated Product
Reviews and Ratings
– Upsell and Cross-sell Tools
– Email marketing
Upsell and Cross-sell
Customer Engagement
• Targeted marketing campaigns
• Promotions
• Wish Lists and Gift Registries
• Loyalty and Rewards Points programs
Customer Loyalty Features at Work – B2C
Customer Loyalty Features at Work – B2B
Customization at Work
Taking Full Advantage of Magento
• Private Sales/Flash Sales• Product and catalog management• Back-end integration• Innovative customization
Seamless Integration
Back-office Integration and Infrastructure Support– Admin Capabilities
• Track and Review Admin Actions
• User Friendly Admin Dashboard
– Integration with Third-party Applications
• ERP
• CRM
– Reporting and Analytics
• Performance Features
– Full Page Caching for All Users– Caching of Content for Category,
Product and CMS Pages– Solr Search– PHP Accelerator– Order Archiving
• Security / Compliance
– PA-DSS Compliant
• Aids Merchants in Achieving PCI Compliance
• Strong Data Encryption
Performance and Security – The Dynamic Duo
Scalable Performance
Over 1,000 Orders per HourOver 10,000 Skus
1 Million page views/day1,000,000 unique SKUS5,000 orders/day
Multiple Sites with One Instance
Magento Flexibility
• B2B with B2C
• Multi-brand / multi-sites
• Special VIP sites
•Multi-national sites (localized language/currency)
The Latest Magento Enterprise Features
Always improving, always giving you the advantage
• Auto-generated coupon codes
• Backup and rollback
• REST APIs
• Visitor segmentation
• Multiple wish lists
• Managing orders by SKUs
The Latest Magento Enterprise Features
Auto Generate coupon codes allow you to create a promotional campaign where you can send out unique coupons to each person on your marketing list, or whoever it is you wish to send them to.
The Latest Magento Enterprise Features
Backup & Rollback
Manage and schedule a variety of backup operations with the option to roll back the changes:
System backup
Database backup
Database and media backup
This is particularly useful when testing new modules or customizations, or when upgrading to a new version of Magento. You can review specific customizations and their impact on the new code.
The Latest Magento Enterprise Features
Magento REST API allows managing a number of features, namely:
■Managing customers.
■Managing customer addresses.
■Managing products.
■Retrieving sales orders.
■Managing inventory.
The Latest Magento Enterprise Features
Advanced Visitor Segmentation enables businesses using Magento Enterprise to drive higher conversions among new site visitors who are not yet customers.
Now merchants can apply powerful segmentation statistics (based on behavioural information such as cart contents and recently viewed and compared products) to target new visitors and convert them with compelling offers to join, purchase or complete a transaction.
The Latest Magento Enterprise Features
Multiple Wish Lists
Wish lists enable customers to keep track of their most coveted items and return to your site to purchase them quickly and easily. And because they can share their lists with their family and friends, you’re likely to gain new customers. Additionally, you can use wish lists to learn about your customers’ preferences and send them targeted promotions to increase conversions.
Join merchants from around the world and experience of the power of Magento
Enterprise for your business.
Magento Training
eCommerce with Magento
Learn how to leverage eCommerce to enhance your business. This class is specifically designed for merchants .
After attending this class you will be able to:• Recognize and understand the state of eCommerce and trends for the future• Analyze, plan and design your Magento site based on your specific requirements• Leverage the many features included in the Magento platform to attract consumers,
increase conversion rates, grow revenue, foster customer satisfaction and maximize the return on your Magento investment.
Online, instructor-led course (4 two-hour sessions) $950 valueGive your business card to me and you’ll be entered to win a
free “eCommerce with Magento” class
Optional Slides
Magento Training
• Recognize and understand the state of eCommerce• Analyze, plan and design a Magento site based on your specific requirements• Leverage the many Magento features to attract consumers, increase conversion rates, grow revenue, foster customer satisfaction and maximize your return investment.
eCommerce with Magento
Give me your card and be entered to win a free seat at the “eCommerce with Magento” class - $950 value
Class is instructor-led/online; 4 two-hour sessions
The Blurred Lines of Commerce
Reasons for Cross-Channel Shopping
Want product immediately
Want to see items before buying
Want free shipping
Find the best price Want easy returns
Mobile