March 2013

Marlaine Koehler

Waterfront Regeneration Trust

The Waterfront TrailFarther, Greener, Greater

celebrating 20 years of regeneration

Learining by doing

Waterfront Regeneration Trust

Waterfront Trailwhere we are today

Lake Erie in 3 yearstemplate for action

From 2009 to 2013

Evolution of the Organization

1988-1992Royal Commission

on the Future of the

Toronto Waterfront

1992-1999Waterfront

Regeneration Trust

Agency

1999--Waterfront

Regeneration Trust

Registered CharityFocus on the Provincially significant

Waterfront Trail

Articulate the VisionCoordinate partnership of 41 communities

Secure participation by senior government

Add value to local & regional initiatives by

working on Trail-wide

initiatives--promotional

Provincial AgencyImplement RCFTW recommendations

Create the Waterfront Trail Lake Ontario Greenway StrategyMulti-disciplinarywork groups on waterfront

issues from brownfield

remediation, shoreline

management, natural

heritage, tourism and

economic development

Federal & Provincial mandate

Hon. David Crombie, Commissioner

Public Hearingspublicwanted an accessible,

healthy waterfront

Final Report Regeneration

Nine waterfront principles-Clean, green, connected,

affordable, useable, open,

diverse, attractive and

accessible

1992

1995

2002

2009

2011

2013

lSignage Consistently Signed from Niagara to

Quebec in 2007

Directional and Trail head

Signage installed at Quebec Border

Connections to VIA Rail Stations (Cobourg, Kingston, Brockville)

Welcome Cyclist Signage

Bike Train signage

Share the Road signage

WRT conducts signage audits

Next priorities-signage TO the Trail and updating the Trailhead signs to show

extension to the next Great Lake

6.8 km Lakeshore Rd from Shakespeare Rd to Town Line, Niagara-on-the-Lake

Share the Road signs

Reduced speed limit

3 km North Service Rd from Jordan Rd to Victoria Ave, Lincoln (Niagara Region)

Long-term plan to move the trail to waters edge

Wide parking lots provide some room to move

2 km Lake Shore Blvd. from First St to Norris, Toronto

1.5 km Queens Quay from Spadina to Yonge, Toronto Waterfront Toronto leading work on rehabilitating Queens Quay. Will be a

dedicated off road promenade.

.6 km Kingston Rd, Toronto

1.4 km Bayly/Victoria, Durham Region

5.3 km Murray Canal, Trenton City of Trenton created detour around the site for cyclists.

17 km old HWY 2/Dundas St. between Trenton and Belleville Users detour through Prince Edward County

5.9 km Johnstown to Cardinal, United Leeds and Grenville Shoulders unpaved, no signage

Thousand Island Bike Pathcritical need of repair($2 to $4M)

Waterfront Trail -- Safety Priorities

Niagara to Quebec

Completed & in progress enhancements1. Hamilton Pedestrian Bridge over the QEW

2. Windermere Basin Restoration

3. Brant Street Pier, Burlington

4. New Trail in Oakville by Edgemere Estates

5. Inspiration Lakeview, Mississauga250 acres of new waterfront

6. Mimico Waterfront Park from Norris to Humber Bay Park (Opened 2012)

7. Queens Quay Promenade in Toronto

8. 6 New parksIreland Park, H2O, Sugar Beach, Sherbourne Common, Lake Ontario Park, wave decks

9. Completion of the Waterfront Trail from Port Union to the Mouth of the Rouge

10. Creation of the Rouge National Urban Park

11. Frenchmans Bay Master Plan

12. Ajax Shoreline Improvement Plan

13. Ajax acquires waterfront land east of Ontaro Rd.

14. Iroquois Beach, Whitby

15. Oshawa Harbour27 acres of new waterfront

16. Port Granby Eco Reserve, Clarington/Port Hope

17. Moving the Trail closer to the waters edge in Port Hope and Cobourg

18. Lovshin/Kerr Street Extension (Cobourg to Port Hope Waterfront Trail and Parks Committee)

19. Acquisition of west beach lands, Cobourg

20. Northumberland Regional loopsCycle Master Plan

21. Closing the Gap between Trenton and DeserontoHastings Trail Committee

22. Waterfront Development, Prescott

23. New international bridge in Cornwall

Cornwall International Bridge

Before & After

New International Seaway Bridge--Approach to Cornwall looking North

Expected completion date: Fall 2014

To Red Hill Trail

and around the

Bay

Queens Quay today

Queens Quay 2014

Queens Quay-north side today

Queens Quay north side 2014

Wave Deck 2013

Wave Deck 2014

Template for Action Goal -- Signed route in place by 2012-2013 Initiate discussions with waterfront communities Field research (OBR) Partners Meeting--May 18th

Map the draft route 19 maps released today verify the maps and route during the September 12 to

17 workshop

Pilot cycling tour and workshop of the proposed route in Fall 2011

Coordinate trail-wide way-finding program Launch a GWTA-style cycling tour in 2012 once the

route is signed Partners:

Carolinian Canada Coalition Transportation Options (Welcome Cyclists, Bike Train) Share the Road (Bike Friendly Communities) Funded by the Ontario Government (Ministry of Tourism)

6th GWTA Town of Lakeshore to Fort Erie 7 days CampingComfy Campers or Hotels Fully supportedeveryone can do this Promote existing businesses and attractions along route People are discovering they can cycle much farther than

they thought

Communities discovering benefits of cycle tourism

Great Waterfront Trail Adventure

Develops local tourism 95% agree that the Waterfront Trail offers wonderful holiday

opportunities

95% great experience on GWTA will lead them to consider other cycling holidays

86% will return to visit communities in the next year

48% come from the GTA

52% come from outside the GTA

Creates great word of mouth

Promotions and Media coverage

Getoutthere Magazine- East and West editions 300,000 nationally.

Toronto and Montreal Bike Shows

Outdoor Adventure Show/

Bike Safety Expo with SRT and CAA (100+ students)

Promoted extensively on cycling blogs and bulletin boards, cycling shops, fitness clubs

Local paper and radio coverage excellent (CBC, CFRB, CJSS Cornwall, Toronto Star, CHCH)

Full page features in the Hamilton Spectator (2011), Toronto Star (2010), Ottawa Citizen (2008, 2009)

3.3 M impressions in print media

RAGNAR300km, 24 hr team running eventcoming to the Waterfront Trail June 2011

Tourism Potential-- what Quebec says

2012 Montreal Bike Survey

88% say knowing about Waterfront Trail leads to planning a trip

33% knew about the Waterfront Trail (13% from 2011)

88% were interested in touring Lake Erie(9% from 2011)

In 2011 Grande Tour introduced 2,200 Quebec cyclists to Ontario!

40% thinking about travelling to Ontario this year; 45% plan a trip in the next 1 to 3 years

that between the 6 of us, the "Team Quebec" members as we like to call ourselves, there are to date some 20 to 25 people we talk to that are almost certain to go on the next GWTA. So what you guys are doing for the Waterfront Trail; getting people to know about it, use it, bringing tourism over, the development of it, it's

working !!!

Tourism Potential--USA

$46.9 billion is spent on meals, transportation, lodging, gifts and entertainment during bike trips and tours.Source: League of American Bicyclists Darren Flusche Policy Analyst, June 2009

Waterfront Trail recognized as one of Canadas best cycling touring routes in recent edition of

Adventure Cyclists

(45,000 members)

RAGNAR-annual, 300 km, all night relay team running event coming to

Canada in 2013

Promote the Waterfront Trail to thousands in the US

Legacy Goal

As close to the waters edge as environmentally feasible

Expression and demonstration of new approaches to the waterfront and a way to connect people to the

work of regeneration

Integrate environment, economy and communityecosystem approach

Nine waterfront principles-clean, green, connected, diverse, affordable, open, useable, attractive and

accessible

New since 2009 to 20131. Welcome Cyclists

2. Share the Road Bike Summits

3. Bike Friendly Communities

4. GWTA is in its sixth year

5. Hundreds of cycling eventsShare the Road+

6. Partner communities are promoting cycling loops that connect

to the Waterfront Trail

7. Waterfront Trail along Lake Erie

8. VIA has assumed operation of the BIKE train. GO transit

operates a bike train.

9. MTO Provincial Cycle Tourism

10. MOE Great Lakes Guardian Fund

New since 2009 to 201311. Pam Am GamesLegacy projects

12. Ontario Parks Policy

13. Rouge National Urban Park

14. Revitalization of downtown Toronto

Central Waterfront

15. Bike Lanes Owen Sound to

Tobermory and Manitoulin Is.

16. Technology Google MapsOTC Trails application & Peels Walk and Roll

17. Regional Master Plansactive transportation and trails

18. TCT-complete by 2017

19. Detroit Cycling Hub Development

20. CAA Mobile Bike Assist