farrell - early gramophone industry india

British Forum for Ethnomusicology

The Early Days of the Gramophone Industry in India: Historical, Social and MusicalPerspectivesAuthor(s): Gerry FarrellSource: British Journal of Ethnomusicology, Vol. 2 (1993), pp. 31-53Published by: British Forum for EthnomusicologyStable URL: http://www.jstor.org/stable/3060749Accessed: 10/02/2010 16:48

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BRITISH JOURNAL OF ETHNOMUSICOLOGY

The early days of the gramophone industry in India: historical, social and musical

perspectives

Gerry Farrell

The advent of sound recording in India had far-reaching social and musical effects, altering working patterns for musicians and disseminating various genres of vocal and instrumental music to a mass audience for the first time. The early days of the gramophone industry in India are examined from three perspectives: the historical and social background to the first recordings, the manner in which early recordings were marketed, and the way in which musical forms such as the vocal genre khyal were adapted to suit the requirements of recording.

The social background of music and musicians in India at the time of Gaisberg's first recording expedition A woman stands cradling the gleaming horn of a gramophone. She is bedecked in her finery, silk, bangles, pearls, earrings, the folds of her sari finely pressed. Closer inspection shows the garish varnish on her nails. She gazes away from the camera, lending a stilted, almost wooden look to her posture. Clearly she has been told to stand this way. Is the gramophone or the woman the centre, the focus of this image? The gramophone sits grandly on a table. Its horn and winding handle invoke none of the comical resonances that they would in the present day; this is not a clumsy contraption for the reproduction of crackly nostalgia. It is 1906 and this machine is the acme of Western inventiveness, the almost miraculous purveyor of sound on small black discs-a commodity loaded with potent cultural and technological power. The gramophone is a symbol of affluence, of the advent of the 20th century; preceding the cinema, radio and TV, it is the first manifestation of musical mass media.

The woman is Gauharjan. She was a tawa 'if (courtesan) from Calcutta and a well-known exponent of classical and light classical vocal music. She was also one of India and Asia's first major recording artists. At the turn of the century Gauharjan and other musicians like her found themselves at the intersection of two worlds, both musically and culturally. By the 20th century older forms of

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musical patronage by Rajas and Nawabs, which had been in decline throughout the 19th century, had all but disappeared. The demise of courtly benefaction was accompanied by the slow but inexorable drift of populations from the country to the city. The vast railway network established under the British also played its part in demographic change and brought new mobility for musicians leading to a greater mixing of regional styles and genres.

The new patrons of music were the urban middle classes, and the locus of musical activity shifted from the courts to large urban centres such as Bombay, Delhi, Calcutta and Madras. Within the span of one generation Indian musicians could look back to a vanishing world of princely patronage and forward to a new commercial environment fraught with economic and artistic uncertainty. The place of work was no longer the sumptuous and rarefied courts, but the urban kotha (salon), theatre, recording studio, concert stage or one of the many European-style music schools that were being established at the time.

The early days of the gramophone industry in India marked a new phase in the interface between Indian music and the West. For the first time Indian musicians entered the world of Western media. In Western terms Indian music and musicians were no longer curiosities written about by a few 18th- and 19th- century enthusiasts who concentrated on ancient Sanskrit texts that had ceased to have any direct relevance to performing musicians. Nor was this a manifestation of early 20th-century ethnomusicological enquiry-the first Indian gramophone recordings may have been of interest to enthnomusicologists of the time, but that was not the reason that the recording industry descended on India.

The twin mediums of photography and recorded sound turned Indian music and musicians into saleable commodities. Through the intervention of Western technology the financial and economic potential of musicians within India changed radically. At the turn of the 20th century Indian music was still an untapped market, and the gramophone arrived in India only a few years after its invention in the West (Manuel 1993:37). In the social realm recorded sound brought many forms of classical music out of the obscurity of performance milieus such as the cakla (courtesan's quarter) and onto the mass market. The gramophone, and later film and radio, all inventions of the West, irrevocably altered Indian music in the 20th century.

The first recordings of Indian music were made in London in 1899 at the Maiden Lane studios of Gramophone and Typewriter Ltd (GTL). The artists were a Capt. Bholonath, Dr. Hamamdas and someone identified only as "Ahmed". These recordings included examples of singing and recitation (Kinnear 1989: xvii). Their commercial potential could not have been great.

The first commercial recordings of Indian music were made by Fred Gaisberg in 1902. Gaisberg had gone to India as a representative of the GTL with Thomas Dowe Addis and George Dilnutt (ibid. 1989:11). This had followed successful recordings trips to Germany, Hungary, Spain, Italy and Russia. For the India trip Gaisberg designed "portable" recording equipment which used a weight-driven motor (Gaisberg 1942:52). His expedition was in response to the growing market for gramophones in India-a move by the GTL to consolidate and expand its

Farrell: The gramophone industry in India

interests in Asia. Gaisberg later went on to make recordings in Japan and China. It is telling that these and subsequent recording trips in the early part of the century were known as "expeditions"-the GTL was exploring a "dark continent" of music. Following the Anglo-Indian vogue for "Hindostanee Airs" in the 18th century, and the attentions of orientalists and comparative musicologists in the 19th, Indian music was being "discovered" once again, as it would continue to be re-discovered throughout the 20th century in ever-changing commercial and cultural contexts.

Correspondence in the EMI archive reveals the forward planning and logistical problems encountered during the period leading up to Fred Gaisberg's first Indian recordings in 1902. The GTL's agent in Calcutta was John Watson Hawd. Hawd was aware of the potential of recording "native" musicians and was constantly urging the London office to send an "expedition". But Hawd was also aware that they had to comer the market quickly as rival operators were already importing gramophones and records into India (Kinnear 1989:9). In February 1902 Hawd wrote: "There will be a big business done here when we have goods enough and it is best to own the territory then we know it is well worked." But in April of the same year he cautioned: "The country is so large that it will take a long time to cover it and as yet we have no dealers to speak of." Indeed, much of the correspondence of 1902 is concerned with establishing markets, trademarks and franchises through lawsuits. Hawd's interest in Indian music appeared to be purely on the level of business. As he blithely put it in June 1902, "The native music is to me worse than Turkish but as long as it suits them and sells well what do we care?"

But GTL did not send Gaisberg as quickly as they might have wished. In January 1902 the London office had written to Hawd:

I am planning to send out Gaisberg to you the first of February to make records in your vicinity....I am going to have him make haste to go there direct and do the work thoroughly and well, and I predict as a result getting a very large business. We will now take up the Indian business on thoroughly business lines and put it on a firm and good foundation.

But by June of the same year Gaisberg had still not set out, and Hawd wrote in exasperation:

Is he [Gaisberg] really coming?...of course I don't care only I had made arrangements with artists which are now cancelled and I am not going to trouble again and until he has really landed for by the time he arrives the pooja will have commenced and nothing can be done till after December.

Hawd also adds, darkly: "About 12 to 14000 are dying in this territory weekly now of plague". Perhaps not the best circumstances in which to launch a recording industry!

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Hawd's letters also give hints about how artists were recruited for recordings, and the nascent status of the gramophone amongst the Indian upper classes (16.x.02):

We are arranging for a room for record making and if it is possible, but as this pooja lasts for two months, yet we are not sure we will be able to succeed. We have several wealthy rajas who are interested in the gramophone that have volunteered to help us in every way possible.

The expedition finally arrived in Calcutta at the end of October 1902 (Kinnear 1989:11). Gaisberg himself describes their arrival and first recordings in India in Music on Record (1942), which consists largely of reproductions from his diaries. His account gives a sense of the sheer logistics involved as well as the culture shock of the experience (1942:54):

It took three days to unload our thirty heavy cases and pass the customs officers. Our agent, Jack Hawd had arranged a collection of artists, who watched us curiously as we prepared our studio for recording. It was the first time the talking machine had come into their lives and they regarded it with awe and wonderment.

It was also the first time Indian music had come into Gaisberg's life, and it seemed to be no less awesome and traumatic than the effects of the gramophone on the Indians (ibid. 54):

We entered a new world of musical and artistic values. One had to erase all memories of the music of European opera houses and concert halls: the very foundations of my musical training were undermined.

The first musicians Gaisberg recorded were set up by Hawd with the help of two "fixers" from local theatres, Amanendra Nath Dutt and Jamshedi Framji Madan (Kinnear 1989:11). As the Westerners knew nothing about Indian music or musical genres they had to take what was on offer. In this sense the early recordings were musically arbitrary-everything from classical vocal music to "Bengali Comic Talk" (EMI Archives, Catalogues for India 1902). The first recordings of Indian musicians, made on Saturday 8th November 1902, were of two nautch (dancing) girls called Soshi Mukhi and Fani Bala of the Classic Theatre. They sang extracts from popular theatre shows of the time such as Sri Krishna, Dole Lila, Pramode Ranjan and Alibaba (Kinnear 1989:11-12). According to Gaisberg they had "miserable voices" (ibid.: 11). Elsewhere he describes his general dismay at the theatre music he heard (1942:54-5):

Our first visit was to a native "Classic Theatre" where a performance of Romeo and Juliet in a most unconvential form was being given. Quite arbitrarily, there was introduced a chorus of young nautch girls heavily bleached with rice powder and dressed in transparent gauze. They sang "And Her Golden Hair Was Hanging Down Her Back" accompanied by fourteen brass instruments all playing in unison.


I had yet to learn that the oriental ear was unappreciative of chords and harmonic treatment, and only demanded the rhythmic beat of the accompaniment of the drums. At this point we left.

This paragraph encapsulates a wealth of misconceptions about Indian music by Westerners and Western music by Indians. Undoubtedly the rendition of the ballad "And Her Golden Hair Was Hanging Down Her Back" with brass accompaniment was set up especially for the Western visitors. But the two musical cultures failed to connect on every level. Expecting Indian music Gaisberg heard a bad arrangement of a Western song. The Indian band did not know how to score for brass. It is an example of cross-cultural misfirings on every level. Above all Gaisberg had no idea what he was looking for in Indian music and was doubtless at the mercy of local fixers anxious to get to the rich Westerners and their lucrative new talking machine.

Further evidence of the Westerners' confusion is found in the lists for the music recorded in those first sessions. It is often unclear from the titles whether a genre of music is being referred to such as khyal, or tbhmni, or the name of a rig (melodic form) or tal (metre). In later recording expeditions such information became more accurate.

However, following hard upon his experience at the Classic Theatre Gaisberg was ushered into a different world of Indian music. He was taken to the home of a "wealthy babu", where he heard, amongst others, Gauharjan the vocalist: "an Armenian Jewess who could sing in twenty languages and dialects" (ibid.:55). Gaisberg had come into contact with the mainstream of classical and light classical music performance in India, but not in surroundings he would have been familiar with from classical music in Europe or America (ibid.:55):

We elbowed our way through an unsavoury alley jostled by fakirs and unwholesome sacred cows, to a pretentious entrance....No native women were present excepting the Nautch girls, who had lost caste.

That Gaisberg found the subsequent performance "long and boring" (ibid.:55) and was offended by the betel-stained teeth of the musicians did not blunt his business acumen. Gauharjan was clearly a find. No doubt her rendition that evening of "Silver Threads Among the Gold" was specially for the ears of the wealthy Western visitors. So at the end of "an unsavoury alleyway" Gaisberg stumbled upon the source for the 20th century's first commercial recordings of Indian classical music.

Gauharjan (c1875-1930), doyenne of the Calcutta kothas, was to become the Gramophone Company's first major Indian recording artist. She recorded scores of songs which were still on the Gramophone Company's lists into the 1930s, long after her death. Through the medium of the gramophone she became an immensely popular artist, later appearing in silent movies miming to her own recordings-foreshadowing 'playback' singers of later in the century (Kinnear p.c. 1992). Gauharjan was an appropriate figure to play a role which bridged

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tradition and modernity, India and the West. She was born to Western parents 1 but brought up in Banares by her mother who had converted to Islam after the break-up of her marriage (Misra 1990:97). Gauharjan was multi-lingual, glamorous, flamboyant and fully aware of the commercial potential of the new medium.

In coming into contact with Gauharjan, Gaisberg entered a different musical world from the nautch girls at the Classic Theatre. Gauharjan was a trained singer of khyal, thumri and other vocal forms; she is also reported to have performed dhrupad and sadra (ibid. 96). She was the student of Bhaya Saheb (1852-1920). This gave her a direct link to the world of courtly patronage, as Bhaya Saheb was the son of the Maharaja of Gwalior. He learned singing from his mother, the Maharaja's mistress. At the turn of the century Bhaya Saheb was considered a leading exponent of the light classical vocal form thumri, and taught many other well-known singers of the time, such as Malkajan and Ghafur Khan (Manuel 1989:75).

Gauharjan was clearly an imposing figure. She was not intimidated by Western technology or the commercial wheeling and dealing associated with it. As Gaisberg noted (1942:56):

When she came to record, her suite of musicians and attandants appeared even more imposing than those used to accompany Melba and Calve. As the proud heiress of immemorial folk she bore herself with becoming dignity. She knew her own market value, as we found to our cost when we negotiated with her.

Gauharjan's almost legendary status is underlined by the curious story that Gaisberg relates (ibid.:56) about her throwing a party for her cat which cost 20,000 rupees! It seems that such tall tales, her extravangant and provocative appearance-"delicate black gauze draperies embroidered with real gold lace, arranged to so as to present a tempting view of a bare leg and a naked navel" (ibid.:56)-and her habit of riding through Calcutta in a carriage and pair, created an ambience which made it easier for her to "sting" Gaisberg when it came to fees.

Gauharjan quickly became a "gramophone celebrity", appearing in numerous catalogues peering demurely into the camera or cradling the gramophone horn to her bosom. In her first recordings for Gaisberg Gauharjan recorded songs in Hindustani, English, Arabic, Kutchi, Turkish, Sanskrit, Bengali and Pushtu. This body of work respresents many of the vocal styles current in India at that time: thumri, dgdra, ghazal and khyal, with compositions in a variety of rigs usually associated with lighter classical forms: Plli, Jhinjhoti, Bhiupali, KSfi, Khamaj and Gaaf. However, amongst her first recordings are also examples of more serious rags such as Malhar, and rarer ones like Dhgniand Janglg (see Kaufmann 1984

1According to Misra (1990), Gauharjan's parents were Robert Yoeward "An engineer...in Calcutta" and Allen Victoria Hemming. Although they are obviously Western, Misra does not state their nationalities.


and Manuel 1989 for details of these rags). But even though Gauharjan was a musician with a large repertoire of traditional compositions, the novelty value of the gramophone also did not escape her notice.

One of her 1902 recordings is an English-language version of "My Love Is Like a Little Bird." The extant recording of this songs seems to have been recorded too slow, adding a curious high-pitched edge to Gauharjan's voice which exaggerates the nursery-rhyme quality of the lyrics:

My love is like a little bird That flies from tree to tree.

The accompanying musicians carry on regardless of the curious musical setting they find themselves in, adjusting the Indian tal Kaharva and the mellifluous flow of the sarangi to fit the four-square melody. When, midway through, Gauharjan suddenly forgets the lyrics, no-one is disconcerted and the rhythm is picked up again when she restarts!

At the time of Gauharjan, Indian classical music and the musicians who performed it occupied an ambiguous place in Indian society. At the turn of the 20th century, classical music in India was regarded as a low-status activity (despite the Hindu revivalism of the 19th century) and was yet to attain its later image, in the West or in India, as a quintessential symbol of Indian high culture. For women it was considered a particularly disreputable profession, only one step away from undisguised prostitution. Musical activity in the cities centred on the kothas, situated in caklas where tawa'ifs performed music and dance to an audience comprised of musical afficionados and pleasure-seekers. The male accom- panists, particularly players of the sarafigi, often doubled as procuror or pimp (Sorrell and Narayan 1980:65).

Such venues were connected in the minds of the incipient Indian bourgeoisie with the loose and degenerate living previously associated with the courts. But it was also within this milieu that many of the stylistic innovations of 20th-century classical music took place. Male professional musicians frequented the salons and were influenced stylistically by the women, a dimension of Indian music history that has only recently been acknowledged.2 Gaisberg himself noted that the first two male singers he recorded in India had "high-pitched effeminate voices", perhaps a result of female musical influences (1942:56). Lal Chand (L.C.) Boral, a particularly popular artist in the early days of recording, has a notably high- pitched vocal delivery. Manuel (1989) also notes how some of the greatest male vocalists of the century, for example Faiyaz Khan, emulated the performance practices of tawa'ifs (1989:81). Female musicians were clearly of great significance in India at the turn of the century, and yet a photograph of a gathering of musicians at a conference in Nepal in about 1900 shows not a single woman (Neuman 1990:19).

2 For example at the "Women Music Makers of India" conference, New Delhi 1984.

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It is perhaps necessary at this point to clarify the meaning of the term "courtesan" in relation to Indian women musicians and dancers. In former times the term referred specifically to women who performed music and dance at the courts of Nawabs and Maharajas. However as this milieu of music patronage declined in the 20th century the musical skills of the courtesans transferred to the urban centres and the salons. For example, even though she was apparently attached to the court of the Maharaja of Darbhanga at one point in her life (Misra 1990:97), it is not strictly accurate to term Gauharjan a courtesan, even less a "dancing girl" as Gaisberg describes her, with all the perjorative connotations that such a title carries in India. She was certainly the heir to that tradition and performed primarily in contexts that succeeded the courts. The musical and dancing skills she had acquired were those of the courtesan, but she represented a different and emerging stratum of professional urban musicians in India at the turn of the century.

The entertainment in the salons was a mixture of music, dance and sensual indulgence. The kotha was not merely a brothel but also a venue where highly skilled musicians and dancers performed, a place of relaxation, gossip, and musical appreciation as well as venery. Gaisberg notes that the women who performed were "from the caste of public women, and in those days it was practically impossible to record the voice of a respectable woman" (1942:56-7). McMunn gives further background to the social status of the 20th-century courtesan (1931:80-1):

...the mass of them come from the lowest of the depressed classes and untouchables and from outcast tribes....The dancers have matriarchal descent for many generations perhaps, for though all dancers are courtesans, not all courtesans are dancers. The recruiting of the dancer class comes also from one more source, the unwanted daughter. The unwanted daughter may be sold, given to, or stolen by a gipsy tribe and sold on to some duenna of dancing girls, herself retired from the craft of keeping houses of ill fame.

Kidnapping as a form of 'recruitment' to the salons may also have effected an intermingling of musical styles at this time, as some girls were brought from outside India (D. Neuman, pers. comm. 1984).

The courtesan-musicians were a distinct strata of Indian society and were often identified by their names having the suffix -bai, a practice which apparently dates back to the time of the Moghul emperor Aurangzeb, who ruled 1658-1707 (Manuel 1989:49-50). The term "bai" (dame, lady) has many connotations, being simultaneously honorific (baiji) and stigmatizing: honorific because it acknow- ledges the artistic achievements of the woman so named but stigmatizing because it links her directly to the courtesan tradition (see also Neuman 1990:100). Some of the most famous vocalists of the 20th century, many of whom were recorded in the the early part of the century, still bore this name, including Jankibai, Zohrabai, Hirabai Barodekar and Kesarbai Kerkar, to name but a few.

In the courtesan's performance, dance was clearly as important as music. It is apparent that the two skills were closely integrated, with the performer singing


and dancing simultaneously on some occasions, a style of performance known as abhinaya (Manuel 1989:65). McMunn, despite his exoticism and romanticism, laced with a typical Western prurience towards the mysterious East, nevertheless also gives an interesting description of what actually takes place musically during performance at Hamesha Behar's kotha.

From the large chamber within the darkened lattices there comes the luring throb of the little drum....Within one of the inner rooms where the velvety cushions are super-velvety, Azizun the dancer taps the floor quietly with her embroidered crimson and green shoe to supple the sinews.. .you can see every muscle under the soft olive skin of the bare abdomens and the transparent muslin of the dancers.. .ankle and bosoms moving to the pipe, now in softness, now in frenzy.

Judging by the importance of the ankle bells worn by the dancers, the dance form is kathak, a sophisticated mixture of dance and mime, with hand, foot, head and eye movements matched to complex rhythmic patterns-a dance form at once theatrical, melodramatic and abstract. The ankle bells worn by a kathak dancer, which accentuate the rhythms of the footwork, are considered sacred by the dancers and are an indispensable part of the performance. The accompanying instruments in McMunn's description are tabla (drums), Sahnai (double-reed wind instrument) and "zithar"-probably a tinpiura(plucked lute) (1931:83-9).

Dance forms such as kathak and vocal genres like thumri are now accepted as vital elements of the mainstream of Indian classical culture. In Gaisberg's and McMunn's time, however, "Outside police circles they would be unknown to the Western world in India" (ibid.:82 ). The music and dance of the kotha would also have been unfamiliar to the majority of the Indian population. With the first recordings the music of the kotha was to move from a world of obscurity and social stigma into the mass media. Unwittingly Gaisberg was preserving in sound a crucial era in the history of Indian music, as well as examples of a unique women's stratum of music-making.

From then on, tawa'ifs could be listened to in the respectable surroundings of middle-class Indian homes. On discs women often had "amateur" printed after their names to indicate that they were not professional performers, and were therefore respectable despite their musical accomplishments. They were in fact professionals but did not wish to make the fact public for reasons of propriety.

"The marvel of the 20th century":3 the marketing of the gramophone in India The executives of Gramophone & Typewriter Ltd quickly realized that in India they were sitting on a potentially huge market for their new product. Thomas Addis took over from Hawd in 1903 as the firm's agent and was an energetic and tireless promoter of GTL's Indian market, including the "native" or "vernacular"

3 Advertisement for Gramophone and Typewriter Ltd. 1902.

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lists. Hawd went off to freelance in the Indian gramophone market, and became something of a thorn in the flesh for his previous employers-but that is another story. Correspondence for the years 1903-5 shows not only the growth of the Indian market, but also some of the difficulties Addis encountered convincing his bosses back home of the commercial potential of local recordings, and the complexity of selling their product in India. In December 1903, one year after Gaisberg's first recording expedition, Addis wrote to London analysing the market for recordings of Indian music and making some shrewd observations:

India is a peculiar country in regard to language as if you go 300 miles out of Calcutta you would find a different dialect altogether which would not be understood here and so on through every state and presidency. Each district has its local and popular singers whose records would sell freely. Now its this class of work that the better and middle class natives, who have the money enquire for and we are creditably informed the present sales are largely due to the excellent results obtained from the instruments [gramophones] alone, and that it is not the records themselves that are inducing the public to buy instruments.

Addis was making a point which gives us an important historical window on the meaning of the gramophone in Indian society in the first years of the 20th century. To the Indian middle classes who could afford it the gramophone was a technological novelty and status symbol in itself, despite the music being played on it-a concept that would be exploited in later publicity material. But Addis was also astute about the potential of regional-language-based musics as part of the GTL's marketing strategy. Two years later, however, he was still trying to convince London of the importance of linguistic diversity in the music market. He had done his research to back up this point (EMI archive correspondence 23.xi. 1905):

We have taken records in various vernaculars, but we have not, in my opinion, gone far enough into this matter. Permit me to fall back on figures to show the immense field there is to be developed in India: India. Total population (1901) 287,000,000 There are 147 vernaculars of extraordinary variety...: Hindi spoken by 60,000,000 Bengali do 44,000,000 Bihari do 47,000,000 Telegu do 20,000,000 Mahrati do 18,000,000 after which come Rajastani, Kanarese, Gujarati, Oriya, Burmese, Tamil, Malayalam, Pustu, pure Urdu etc., etc. The above figures convey, no doubt the enormous diversity hidden under the name "India".

When arrangements were made for the next recording expedition, the regional diversity of India was duly targeted. The London office instructed Addis to extend the catalogue by about 2,500 records, broken down by language (EMI archive correspondence 6.xi. 1904):


Bengali 300, Hindustani 500, Gujarati 300, Mahratti 150, Tamil 300, Telugu 250, Canarese 200, Cingalese 200, Bhutian Nepaulese Thibetan 120, Sanscrit, Persian 120, Beluchi 60.

Curiously, perhaps, such regional diversity in the Indian popular music industry would never be reflected again until a new recording technology, the cassette, broke the hegemony of the Gramophone Company of India and the Hindi language filmi song in the late 1970s (Manuel 1993).

The fact that there was no record-pressing plant in India was also giving Addis problems. He was continually running out of stocks of Indian records and had to fight an ongoing battle to convince the London office to send more copies and dispatch another recording expedition to increase the list and record more and better artists. In September 1903 he wrote:

We are rather dissappointed (sic) at the native records coming through so slowly especially when you consider that you have had the original records made here since the beginning of January last....We have only a few Bengali records and people are beginning to lose faith saying that they do not believe they are coming at all. The same thing will happen regarding Japanese Chinese and other records...it will be quite another year before we shall be in a position to make a big move in the 'Eastern Trade'.

On 8 June 1905 Addis notes that all 300 copies of L.C. Boral's recordings were sold "within half an hour of the time they were opened".

Another major headache for Addis was the piracy by other Indian dealers of GTL trademarks, notably the famous "His Master's Voice" picture showing a dog listening to a gramophone, and the term "gramophone" itself. An advertisement in the Morning Post of February 1903 showed a Calcutta firm, the "International Gramophone Depot" of Dhurumtolla Street, reproducing a picture of the music- loving dog to sell a variety of imported gramophones and accessories "All at American prices". Such infringements led to many lawsuits, through which GTL established sole ownership of the now world-famous image (EMI archive correspondence 9.v. 1904). In 1906 GTL catalogues were offering "Genuine Gramophone Needles in coloured boxes bearing our Famous Copyright Picture 'His Master's Voice'."

During the first five years of the century the GTL's "native" list began to take shape, reflecting the regional and linguistic heterogeneity of India. The catalogues were published in all the major languages of the area such as Punjabi, Urdu, Hindi, Bengali, Tamil, Telegu and Malayalam. The list had also increased owing to a second more extensive recording expedition in 1904. During this tour, led by William Sinkler Darby, recordings were made thoughout India rather than just in Calcutta (Kinnear 1989:21-5).

As the list increased the question of publicity was of utmost importance. There were teething troubles with the first catalogues, mainly due to the number of scripts and languages being employed (EMI archive correspondence 7-9.xii.

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1905). But pointing to the the sales figures, Addis noted the positive effect good sales would have: "what can and will be done when proper catalogues are printed". Photographs in early catalogues showed the big-selling gramophone celebrities such as Gauharjan and Malkajan. It is to the specially commissioned images for gramophone catalogues that I now turn, however, as they incorporate the history, religion, mythology and social mores of Indian life in a striking manner.

The question of images for GTL's catalogues is first raised by Addis in a letter to the London office dated 19th January 1905. Apparently he had a small picture, "painted by a local artist here, and which we propose to use on the cover of our new Indian catalogue"; but a Mr Wortman who had been visiting had taken the picture away with him by mistake. The picture in question was in three separate colours. It was to be on a catalogue of 10-inch recordings in "100,000 lots". The latter figure indicates the way in which the trade was increasing and the urgent demand for publicity with suitable images. It is difficult to ascertain exactly which picture Addis's letter refers to, but several interesting images from local artists appear in catalogues during the years 1906-7. Addis could be referring to the coloured image entitled "The Gramophone in the Court of Jahangier the Magnificent" by one Fred C.Rogers. This curious concoction of past and present is discussed in detail below. Or perhaps it is the image of the goddess Sarasavati complete with gramophone, by G.N. Mukherji, which appears fronting a 1906 catalogue. These and other images show the way in which the GTL tried to target their Indian customers by mixing ancient and modern, projecting the talking machine as an almost miraculuous phenomenon worthy of taking its place next to emperors and goddesses, or as an essential adjunct to social status and progress. In a 1907 catalogue the ubiquitous "His Master's Voice" hound is pictured sitting in front of the new gramophone in a comfortable middle-class Indian household (fig. 1). The text is Bengali but the decor of the room and the dress of the inhabitants are a mix of Western and Indian. The gramophone is the focus of attention, the centrepiece of the room. The status of the gramophone is reflected by the man of the house who stands, arm outstretched presumably extolling the wonders and virtues of the new technology and presenting it proudly to his family and relatives. His wife stands at the other side of the table clearly delighted with this latest addition to the household. The couple's two children, a boy and girl, listen attentively, the boy leaning forward eagerly to the catch the sounds from the wonderous machine. An elderly man, a father or grandfather, sits to listen with a younger relative or friend-even a servant has been invited in to listen. The latter crouches on the floor with wearing only a dhoti. The HMV dog sits beneath the gramophone, implanted out of context, a corporate trademark come to life in an Indian domestic scene. (Paradoxically, dogs are considered unclean in India and are rarely kept as domestic pets, except in upper-class Westernised households.)

This image is packed with social and cultural messages. The gramophone is an object, a possession, that represents a bridge between two cultural domains, the West and India, and as such is a symbol of the aspirations of the burgeoning Indian middle-class at the turn of the century. The gramophone is also a techno-

logical innovation that crosses generations. The pride of the up-and-coming young couple in their new acquisition is evident. Their son, leaning forward, is moving towards a mass-mediated future. The grandfather spans the generations and has lived to see the world change through the medium of recorded sound; his face is creased in amusement, perhaps at the younger ones and their fascination with this new toy. But relative status is intact in the presence of the servant, who sits on the floor whilst the others sit in chairs, is half-dressed, whose skin is of a noticeably darker hue, whose back is to the viewer. Technology democratizes, but not completely.

The inextricable link in India between religion and everyday life also did not miss the eye of the publicists. In one particularly striking image from 1906 (fig. 2) Sarasvati, the Hindu goddess of arts and learning, is depicted in a rural idyll, perched on a lotus in the middle of a lake. On her knees is a vinai, a traditional stringed instrument, but rising from the water next to her and balanced on another huge lotus is a gramophone. With one hand resting on the frets of her instrument, she places the needle on the disc with the other. Nearby flowers contain neat piles of discs ready to be selected and played. Fishes, crocodiles, frogs, tortoises, serpents and a beautiful swan also listen.

This image deftly incorporates the gramophone into a panoply of ancient symbols associated with Sarasvati. Sarasvati is the consort of Brahma and "the goddess of wisdom, knowledge, science, art, learning and eloquence, the patroness of music and inventor of the Sanskrit language and Devanagari letters"

Fig. 2

(Garrett 1990:559). She is also closely associated with the concept of flowing water (the river Sarasvati is in Uttar Pradesh). She is traditionally depicted as fair- skinned, four-limbed, often holding a stringed instrument, or a drum, and a book of palm leaves to symbolize her love of knowledge. Her vehicle is a swan, a symbol of "the whiteness or purity of learning and the power of discrimination, which is the essential quality for the acquisition of saving knowledge" (Morgan 1987:106). Sarasvati usually appears in a vernal scene due to her associations with the beginning of spring. But Sarasvati also has a particular relationship with sound and hearing. One mythological account has a special resonance for the coming of the gramophone (Garrett 1990:559; my emphasis):

In the Santiparva it is related that when the Brahmarshis were performing austerities, prior to the creation of the universe, "a voice derived from Brahma entered into the ears of them all; the celestial Sarasvati was then produced from the heavens."

And so the gramophone enters the aural universe of Indian mythology, bringing music to the masses of India-or at least that part of the masses that could afford it, at anything up to 250 rupees a machine.

Sarasvati was not the only goddess to feature in the catalogues. An image from 1907 shows the goddess Durga surrounded by wild beasts: tigers, lions, and


pythons, that have been subdued by the music of the gramophone (fig. 3). Durga, the consort of giva, is a terrifying figure in the Hindu pantheon, often depicted as the goddess of destruction in her incarnation as Kali. The image of Kali was also used as a ferocious symbol of religious nationalism during the first decades of the 20th century (Heehs 1993:29-35).

But Durga also has a virtuous side which is on display here in the company of the gramophone. The many beasts that surround her appear tamed by the sound of the gramophone. The lion is traditionally the vahana (vehicle) of Durga and symbolizes her strength in the continuing battle between good and evil. The tiger is associated with the goddess Katyayani, and the deer with Vayu, the wind god (Morgan 1987:104-5). Durga leans her arm on a serpent showing that she is impervious to this powerful and dangerous beast.

A similar traditional image appears in the iconography of Indian music associated with the ragmala (miniature painting) depicting the rasa (mood) of the ragini- Todi, who through her beauty and skill on the vina has charmed the animals out of the forest to listen. The deer is always prominent in this representation (Deneck 1967:39). This timeless image is cleverly transposed to suit the new technology of the gramophone.

Sometimes the publicity images for the GTL move into the realms of the surreal. A truly curious example of this is from the 1905 catalogue with the

Fig. 3

45


heading: "The Gramophone in the Court of Jahangier the Magnificent" (fig. 4). The Moghul emperor Jahangir reigned between 1605 and 1627, a period when European contact with India was on the increase. This image shows the splendour of the Moghul court complete with attendants and concubines enraptured by the presence of a gramophone. The meeting has the look of a darbar or official gathering in the presence of the Emperor. Such events were noted for their lavish and luxurious show of wealth. But who has presented this wonderful gift for the delectation of the monarch? There is no supplicant visible, only an armed guard who stands grimly by the machine. It would appear that the gramophone has arrived of its own volition-not only a talking machine, but also a time-machine.

In this image the marvellous nature of the gramophone allows it to skip centuries into a dimension where Indian history is penetrated by Western technology. The message is clear: if these machines had been around at that time even Jahangir would have wanted one. Curiously, perhaps, Jahangir is credited with being the first Indian emperor to have a Western instrument at his court. In 1616 he recieved a virginal as a gift from King James. It is doubtful whether the 1905 image is a direct reference that incident; rather, it is an odd coincidence. However, it is also recorded that Jahangir soon became bored with the virginal (Foster 1926:48,76). Would the same fate have awaited the time-travelling gramophone?

Fig. 4


By the end of the decade, Gramophone and Typewriter Ltd had established a pressing plant in Calcutta, and were on on the way to becoming the dominant recording company in the Indian sub-continent well into the middle of the 20th century and beyond. The correspondence and publicity from those first years offer a rare glimpse in the logistics and cultural complexities involved in the gestation of a mass medium.

But what of Indian music and the new technology? How did the constraints of technology affect the style and structure of the music recorded? It is to this dimension of the gramophone in India that I finally turn.

Musical form on early Indian recordings Writing in 1942 Fred Gaisberg observed (1942:58):

Thirty years have elapsed since my first visit to India. We found music there static and after a few years there was very little traditional music left to record. Songs for festivals and weddings were already in our catalogue and new artists were learning their repertoire from gramophone records.

No doubt Gaisberg had little appreciation or understanding of Indian music to back up his claim that the music was "static", but his final comment is more intriguing. As a way of disseminating musical material the gramophone was unprecedented, and it was inevitable that artists would copy songs from records. Indeed, recording was a perfect tool for such endeavours. The record could be played repeatedly and mimicked without recourse to a teacher or notation. But what was being copied in terms of musical form, and how did recorded versions of khyal, thumri, and other traditional genres relate to live performances? Were the records in fact "constructions" rather than "reproductions" of Indian music- to put it another way, was the music that appeared on discs the creature of recording technology rather than a representation of a performance?

Manuel has noted that throughout the history of recording in India certain forms of music have been neglected because of limited time on discs. He cites genres such as Braj dhola, or Budelkhandi alha, whose extended ballad forms were unsuitable for recording (1993:39). But many of the forms that did appear in the first recordings of Indian music were also unsuitable for rendition in two or three minutes, notably the vocal genre khyal, of which Gauharjan recorded several examples.

In the present day a performance of khyal is likely to involve extensive and elaborate improvisation, and there is little evidence to suggest that live performance practices of khyal and other genres including thumri differed greatly (at least in terms of duration) at the turn of the century. It is reported (Mishra 1990:98) that performances of bat,an--a mixture of singing (usually thumri) and dance performed by courtesans-could last for up to three hours on the same piece! Although this is perhaps exaggerated, Gauharjan is nevertheless credited with giving extensive live performances of thumri and khyal (ibid. 99-100).

47


Following the first recordings, Indian music performance existed in two worlds: the extended live performance and the two- or three-minute duration of the disc. It has been suggested that this represented a further split between the performance practices of the courts, and those of the urban milieu of musical entertainment (Michael Kinnear p.c. 1992). However, that the short duration of discs did cause problems is indicated by the fact that in the early days, many great performers of Indian music refused to be recorded, because they found it contrary to the spirit of their art (Kinnear 1989:28). Feedback from the audience is also an important ingredient of Indian music performances. As the performance unfolds, the audience interject exclamations of approval and astonishment at virtuoso passages. Such crucial interplay was absent from the recording situation, so that an important source of musical inspiration and affirmation was denied the performers. 4

In one sense the early recordings are no more than snapshots of particular genres and styles of performance. But the recordings also give clues as to how musicians dealt with the short amount of time available on disc as well as providing insights into the nature of Indian musical form and its flexibility of structure. On disc, time constraints throw the essential structural features of the music into sharp relief. Musical devices which usually enjoy detailed extemporization and exploration in live performance become compressed down to short gestures. In this way features of Indian musical form are poured through the seive of recording technology and time limitation until only the essentials remain.

In order to illustrate some of the features of this process, let us look in more detail at a khyal by Gauharjan from 1907, "Etane Yauban Daman Na Kariye", "I can no longer contain my youthful exuberance" in the penatonic rag Bhupali. On this recording Gauharjan was accompanied by a bowed instrument, the sarafigi, and the tabli drums. The srafigi has an important role in khyal as a support to the vocal line, shadowing every subtle nuance and inflection of the voice.

In general terms khyal is considered to be a more abstract and classical genre than thumri, although the latter also shows influence from the former (Manuel 1989:142-3). In khyal the sound and syllables of words are used as vehicles for abstract vocalising; the literal meaning of the text, which is usually on a romantic or religious theme, is of secondary importance. The lyrics in a khyal are usually only heard once in their complete form before becoming the source of improvisation. This contrasts with thumri where the lyrics are of greater importance. This is not to say that no improvisation with syllables takes place in thumri-this is an important element-but there is more emphasis on the meaning of the words rather than on the musical sound.

The term khyal comes from the Urdu word meaning "thought" or "imagination". By the turn of the 20th century khyal had become the most widely performed classical genre of vocal music in Northern India, supplanting the older

4 Manuel notes how canned exclamations such as "Wah! Wah!" are dubbed onto present-day recordings of popular ghazals, to reproduce the excitement and immediacy of live performances (1993: 98).


austere vocal form called dhrupad. Khyal is thought to be a synthesis of other vocal forms such as dhrupad and qawali, a type of Muslim religious song (Wade 1979:169). The form developed into a distinctive genre characterized by virtuosic vocal extemporization and dramatic bravura passages.

A live performance of khyal falls into several sections: a slow composition known as bara (large) khyal and a faster composition called chota (small) khyal. The compositions can be set to various tals, but a common format is: slow-ektal (12 beats), followed by fast-tinta (16 beats). In khyal there are no extended alaps (slow unmetred preludes) as in dhrupad or instrumental music, although detailed alap-like improvisation takes place at the beginning of the bara khyal composition, with tal. This is often set to a very slow (ati-vilambit) basic beat. The performance opens with a few phrases of the rag sung in alap style, then moves directly into the composition. Extemporization takes the form of slow explorations of the syllables of the words and faster melodic passages known as tans, using either sargam (the pitch names sa, e, ga, etc,) or Akar (singing to the vocable a). There is also much cross-rhythmic interplay (laykanr). An extended performance of khyal is open-ended in duration.

How is it possible to perform a music such as khyal in three minutes? Guaharjan's recording gives some insight. "Etane Yauban Daman Na Kariye" lasts for approximately 2 minutes 23 seconds. The performance comprises

1) a brief non-metrical opening (alap), which leads into the refrain (mukh. ) of the composition;

2) the composition itself (ciz or bandi?), with tal. The composition is in two sections, sthayi (which includes the refrain as its first phrase) and antara, and forms the "fixed" part of the performance;

3) sections of improvisation based on the sthayi section of the composition.

Breaking down "Etane Yauban Daman Na Kariye" into composed and "improvised" sections shows the way in which Gauharjan uses the time available within the terms of Indian musical form:

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"Etane Yauban Daman Na Kariye"

Duration: 2' 23"

Musical Feature: Time:*

Alap/introduction 11" Sthdyi x3 30" Antara xl T' Sthayi xl 9" Improvisation 1 17"

"" 2 17" .". 3 11" "" 4 8" " " 5 10"

Sthlyi xl2 14"

* all timings to the nearest second

There is a clear sense of balance and shape in the way in which Gauharjan fits the form of khyal into the short time span of this disc. The alap is reduced to a single sounding of the SA or tonic note followed by the refrain, the mukh.r, of the sthayi. The sthayi is the most important part of the composition as it delineates the metre and mode of the piece and forms the basis for subsequent improvisations. Gauharjan sings the sthayi three times, then gives a brief rendition of the antara, once only, before repeating the sthayi again. In total the fixed composition, with sthayi and antara sections, takes up one minute, or almost half the total recording time.

The "improvisations" take the form of tans (sweeping melodic phrases), with a return to the mukhri at the end of the phrase. In Gauharjan's recording the longest improvised break spans two cycles of 16 beats, returning to a compressed version of the mukhri. After two such improvisations at the central part of the recording, the improvisations shorten to one cycle before returning to the sthayi.

It seems, however, that time finally caught up with Gauharjan on this particular recording, as she ends half way through a cycle, rather than on the first beat as would be typical in Indian music, leaving her a few seconds to announce (in English with a flirtatious flair) "My name is Gauharjan". Such announcements are a feature of many early recordings. It is has been suggested that this practice was purely for reasons of novelty (Joshi 1988:148), but it seems it may also have been a form of advertising. The announcements are not always in English, and on one recording by Malkajan of Agra she announces not only her name but also her address!

How is the form of Indian music reconciled to this recording? Within its own terms it is a perfectly balanced performance giving equal weight, in time, to the


fixed and improvised parts of the performance. However, the time demands unbalance the traditional performance practices associated with khyal. Rendition of the sthayi and antaraii would never take up half of an extended performance of khyal. Indeed they may be sung in their complete form only one or twice in an extended performance. Extemporization of various kinds would take up something like 90% of the performance time.

The analysis of performance in terms of the proportions of composed to improvised sections is particularly valid in the context of recording where the musician has to decide what to include or leave out. Such decisions have a different meaning in the unfolding of a temporally open-ended live performance. Although I do not wish to generalize too far from one example, I suggest that one possible effect of the duration on early recordings was to lead artists to give greater weight to the composed or fixed parts of the performances than they would normally have done in live recitals. This is particularly true of forms like the khyal. To verify this point, however, requires further research with a larger sample.

The flexibility of Indian musical form undoubtedly helped in its transition to the medium of recording, but early recordings of instrumental music come over as being rather fragmented in a way that vocal recordings do not. For example, in 1904 recordings of the great sitarist Imdad Khan suffer from lack of time, hence what we are left are tantalising glimpses of complete sitir performances, sectionalized and taken out of context-an alap, a jor, but without the over- arching coherence of a complete performance. In this case the recording time does not fit the form.

Later, especially in recordings of instrumental music, Indian musicians found ways to work round the time constraints in keeping with Indian musical form, especially after the introduction of two-sided discs. For example, sitar players performed alap with surbahar(bass-sitar) on one side of the disc and a gat (fixed composition) with sitar on the flip side. But even though this pointed up the different movements of the rag, there was still not enough time to give a detailed rendition.

Much research remains to be done on the formal effects of recording on Indian music performances, but general observations suggest that Indian musicians adapt their recorded performances readily as the technology changes. The advent of LPs in the 1960s led to longer performances, and now it is not uncommon to hear an extended performance of one rag for seventy minutes or more on a compact disc.

Conclusion In this paper I have discussed various apects of the gramophone in India at the turn of the century. This is a fascinating and important era in the history of Indian music, but it has received little attention in the literature of ethnomusicolgy. Not only is there a wealth of historical and cultural material to be explored and analysed, but also a large body of extant recordings by some of India's most prominent musicians. This period is unique in that it represents a musical culture

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in transition-crossing over from a world of patronage to a world of global mass media. That moment in time is captured in sound by the early recordings of Gramophone and Typewriter Ltd, which mark the beginnings of one of the largest recordings industries in the world. From then on records would be used for every purpose from entertainment to the mass dissemination of information on health and hygiene, and in politics as part of the Swadeshi movement during the struggle for independence from Britain. The advent of the recording industry in India proved to be a musical and social phenomenon of enormous significance.

It seems appropriate to end with one final image from those early days (fig. 5). In a 1907 catalogue the HMV hound tilts his head in that quizzical way as two Indian dancers complete with ankle bells emerge from the horn of a gramophone to spin on the rotating disc. Surely there could be no more fitting symbol of Indian music's emergence into the 20th century through the medium of recorded sound.

Fig. 5


ACKNOWLEDGEMENTS

This research would not have been possible without the help, assistance and advice of Ruth Edge, Sarah Hobbs and Jenny Keen at the EMI archives. Special thanks to Michael Kinnear for generously sharing with me his encyclopedic knowledge of Indian recordings. Also thanks to Professor Cyril Ehrlich for his advice and criticism of various aspects of this research, and to Amaresh Chakrovarty who translated the lyrics of the Gauharjan example ("I can no longer contain my youthful exuberance"). My thanks to Norman McBeath who took the photographs of the EMI archive images.

REFAIRENCES

Foster, W., ed. (1926) The embassy of Sir Thomas Roe to India 1615-19. London. Gaisberg, F.W. (1942) Music on record. London: Robert Hale. Garrett, John (1990) A classical dictionary of India. Delhi: Low Price Publications. Gronow, Pekka (1981) "The record industry comes to the Orient." Ethomusicology 25.2:251-84. Heehs, Peter (1993) "Religion and revolt: Bengal under the Raj." History Today 43 (Jan.):29-36. Kaufmann, W. (1984) The ragas of north India. New York: Da Capo Press. Kinnear, Michael (1989) The gramophone company's first Indian recordings 1899-1908. EMI

Archive (unpublished). (In press 1993, Bombay: Popular Prakashan.) Joshi, G.N. (1988) "A concise history of the phonograph industry in India." Popular Music

7.2:147-56. Manuel, Peter (1989) Thumri in historical and stylistic perspectives. Delhi: Motilal Banarsidass.

(1993) Cassette culture. University of Chicago Press. McMunn, Sir George (1931) The underworld of India. London: Jarrolds. Misra, Susheela (1990) Some immortals of Hindustani music. New Delhi: Harman. Morgan, Kenneth (1987) The religion of the Hindus. Delhi: Motilal Banaridass. Neuman, Daniel M. (1990) The life of music in north India. University of Chicago Press. Wade, Bonnie (1979) Music in India: the classical traditions. New Jersey: Prentice Hall.

EMI ARCHIVES: Vernacular Catalogues and Publicity Material 1902-1910. Recordings 1902-1910. Correspondence 1902-1905. Reproduced by courtesy of EMI Music Archives, Hayes.

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