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What is a Responsive Ad tag?Responsive tags allow the Adserver to select the most appropriate sized Ad for that moment in time so that ads look correctly sized whether the user is viewing from a desktop, tablet, or smartphone.

How will Responsive tags improve my website?Responsive ad tags will improve the overall user experience and have the largest impact on your responsive mobile or tablet browse site.

Will Responsive tags have an impact on my fill rate?Fill rate will fluctuate depending on the subsequent ad sizes you allow to display for each ad unit. Selecting sizes that are RTB enabled (highlighted in the UI) will give Switch the opportunity to provide demand for those ad sizes filling impression with RTB demand.

Will Responsive tags have an impact on my revenue?Selecting subsequent sizes that are RTB enabled gives Switch the opportunity to contribute to your overall revenue.

Does my site template need to be responsive for Switch’s Responsive tags to work?To benefit from Responsive tags, your site template must be setup using a flexible responsive template

What is a responsive action?In a desktop environment, a change to the browser size will trigger a responsive. In a mobile environment, an orientation change of the device will trigger a responsive action. For more information, please refer to our External Implementation Guide.

Is there a limit on the number of responsive actions?No; but we will only make calls for “new” ads when for a size we have not displayed before (previous displayed ad sizes are cached and “re-used”).

Do we call for a ‘new’ Ad for every Responsive action?No; only for sizes we have not displayed before.

How do I make my Switch tags Responsive?Simply contact your Account Manager for assistance or alternatively review our implementation guide.

Frequently Asked Questions for

Responsive Ads