faq: brochure printing

FAQ: Brochure Marketing

What are the different types of brochure folds?

• There are five unique folds -half, gate, z, accordion and the traditional letter fold. These folds are our most frequently ordered, but most printers can accommodate custom folds as well.


What is bleed and trim?• Bleed describes the edges of the document. To prevent a

white border from showing at the edge it is necessary to extend background color or artwork to the very edge. Trim lines are the finished size of the document, where the document is cut close or almost exactly to. Due to the mechanics of printing, the actual cut can take place anywhere between the bleed and trim lines. Try to keep text and artwork within these areas. To ensure an exact cut, please extend all borders and artwork by an 1/8" on all sides.

*For example, if you would like your final brochure to print 8.5 x 11 please make sure your document is 8.75 x 11.25.


What are the standard sizes for brochures?

• The more popular standard brochures sizes are 8.5x5.5, 8.5x11, 8.5x14, 11x17. Although most printers are able to accommodate a variety of custom sizes.


What stocks do printers offer?

• There are six main different text and card stocks for brochure printing which include 80 lb. gloss text, 100 lb. gloss text, 80 lb. dull text, 100 lb. dull text, 80 lb. gloss card and 100 lb. gloss card. Please note, card stocks are slightly thicker than text weight.


What are the finishing options?

• There is a UV high gloss finish. Some printers can add a UV high gloss finish to one side or both sides of your brochure. The finish adds a sheen to the document giving it a laminated look and feel which accentuates colors and increases durability.


The End.

For more information, please visit us at:

http://www.1800postcards.com

[email protected]


http://www.1800postcards.com

mailto: [email protected]

faq: brochure printing

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