fao-giahs · the fao logo is a key element of the fao-giahs logo block, consequently, the use of...

FAO-GIAHS Logo Block Graphic Guidelines

Prepared by the Office for Corporate CommunicationFood and Agriculture Organization of the United Nations

FAO-GIAHS Logo Block Graphic Guidelines2

FAO-GIAHS Logo Block GuidelinesTable of contents

Introduction �� 03

Concept ��04

Logo Block ��05 - 06

Logo Block Symbolism �� 07

Logo Block Usage ��08 - 09

Languages ��10 - 11

Colour Palette �� 12

Typography ��13

Design Examples �� 14

Descriptor & Examples ��15 - 25

Real Examples ��26 - 30

Inquiries ��31


IntroductionRational

This document provides guidelines for the correct application of the FAO-GIAHS logo block to ensure consistency of the GIAHS identity across internal and external communications. With this objective, the presented logo block must be incorporated as showcased in this document and in the "Guidelines, Form and Waiver of Liability for the use of the FAO-GIAHS Logo block". The FAO-GIAHS logo block is composed of two elements: the FAO logo and GIAHS emblem. The GIAHS emblem must be always accompanied by the FAO logo in order to appear as a logo block in all communication forms.

The GIAHS emblem is a combination of two components: a pictogram and a logotype that spells ut the name of the programme “Globally Important Agricultural Heritage Systems”. Regarding the latter, in this logotype the words “Agricultural Heritage” are noticeably prominent compared to the rest of them. Regarding the pictogram, it is composed of a hand and a landscape, which represents the relationship between humans and agriculture. The different colour palette depicted such as blue, green and yellow, represents all agricultural sectors. The different shades of colours used in it highlight the seasons of planting, growing and harvesting. Finally, the pictogram has a rounded shape that recalls the global approach of the programme.

FAO Brand and Policy Book Download at this link: http://intranet.fao.org/fileadmin/user_upload/occ/FAO-logo-policy-guidelines.pdf

http://intranet.fao.org/fileadmin/user_upload/occ/FAO-logo-policy-guidelines.pdf



ConceptCreative process

For millennia communities of farmers, herders, fisherfolks and forest dwellers have developed complex, diverse and locally adapted agricultural systems while maintaining ancient agricultural traditions and at the same time safeguarding the natural resources.

The GIAHS Programme recognises the intricate relationship between mankind and land, resulting in landscapes of aesthetic beauty showcasing a precious natural heritage that belongs to humanity and that needs to be preserved.


Logo BlockColoured version

The coloured version of the FAO-GIAHS logo block is the primary version and must be visibly recognizable on all media, including print, digital and environmental.

The coloured version of the FAO-GIAHS logo block should only be used on white or Pantone© Light Grey backgrounds to guarantee maximum prominence and legibility.

LIGHT GREY Background c4 m3 y3 k0 HEX: f1f1f1

WHITE Background c0 m0 y0 k0 HEX: ffffff


Logo BlockBlack and White Versions

The black and white versions of the FAO-GIAHS logo block can only be used when the coloured verision cannot be used.

The white version of the FAO-GIAHS logo block shall be preferably used on the 6 Palette colours backgrounds and imagery. Other coloured backgrounds are also permitted.

The black version of the FAO-GIAHS logo block can only be used on white backgrounds.

The black and white version of the FAO-GIAHS logo block must be visibly recognizable on all media, including print, digital and environmental.

BLACK Version

WHITE Version

WHITE Version on FAO-GIAHS colour palette backgrounds


1) FAO Logo

2) GIAHS Logotype 3) GIAHS Pictogram

Logo Block SymbolismComposition and structure

The FAO-GIAHS logo block is composed by 3 elements:

1) FAO Logo is used in the 3 lines version.

2) GIAHS Logotype highlight the concept "Agricultural Heritage" through the typography

3) GIAHS Pictogram is the visual symbol that merge the concept "LAND+HAND"


Minimum size: 15mm / 45px

Logo Block UsagePositioning, safety area and minimum size

The FAO logo is a key element of the FAO-GIAHS logo block, consequently, the use of FAO-GIAHS logo block must be in full compliance with sections 2 and 3 of the FAO Brand and Policy Book. For the positioning of the FAO-GIAHS logo block, please refer to this document.

Give the FAO-GIAHS logo block space to preserve its integrity and visual impact. Always maintain an adequate clear space around it. The clearance area is an integral part of the design, and ensures maximum visibility by leaving the logo block uncluttered by other logos, symbols, artwork or text.

The minimum size of the FAO-GIAHS logo block should measure no less than 15 mm (47px) in height.

FAO Brand and Policy Book Download at this link: http://intranet.fao.org/fileadmin/user_upload/occ/FAO-logo-policy-guidelines.pdf




Logo Block UsageDon'ts

This section addresses the most common missuses (but not all). It has been developed to increase awareness of the GIAHS identity and to ensure consistency in its use. These rules cover all applications.

For further dont's, please refer to section 3 of the FAO Brand and Policy Book.

Do not change the colours

Do not use the GIAHS logo without the FAO Logo

Do not stretch or squish the logo

Do not use a full colour logo on a coloured background

Do not add a tagline or any other text

Do not use a full colour logo on a photo

Do not create a lock-up with another logo

Do not change font, type case, ot text orientation

Do not alterate the order of the FAO-GIAHS logo block

Do not create a dropshadow


LanguagesLogo Block translations in the official UN languages

The FAO-GIAHS logo block exists in the officialUN languages. In order:

• Arabic• Chinese• English• French• Russian• Spanish

Arabic

Chinese

English

French

Russian

Spanish


LanguagesLogo Block translations in non-UN official languages

The FAO-GIAHS logo block exists also in two non-UN official languages. In order:

• Italian• Portuguese

Italian

Portuguese

Please note:Requests for the FAO-GIAHS logo block in non-UN official languages shall be addressed to the GIAHS Secretatiat.

FAO will not assume any responsibility or liability arising from the translation of the text of the FAO-GIAHS logo block into non-UN official languages.


Colour PaletteColours used for the visual

The primary logo colours are an important part of the logo as they represent gradients of an agricultural landscape. The different colour palette depicted such as FAO blue, green and yellow, represents all agricultural sectors, including forestry, fisheries and aquaculture, underlining all agricultural sectors.

All these gradients complete the set of colours for FAO – GIAHS design identity.

YELLOW

Primary Logo colours

GREEN

FAO BLUE Light BLACK

#1

#1

#2

#2

YELLOW #2PMS: 3985 UP c13 m8 y96 k25 HEX: b2a920

YELLOW #1 PMS: 7405 UP c00 m18 y100 k6 HEX: f1c305

GREEN #1 PMS: 370 UP c50 m3 y97 k20 HEX: 74a137

GREEN #2 PMS: 7734 UP c87 m0 y91 k45 HEX: 007037

FAO BLUEPMS: 297 C c68 m34 y4 k0 HEX:5792c9

Light BLACKPMS: -- c0 m0 y0 k90 HEX: 414042


TypographyFont used

The GIAHS Logotype is built using the Gotham Narrow Family Font. We recommend to use the following font for all the applications of this visual.

aBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

aBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

Omnia vincit amor et nos cedamus amori.

Omnia vincit amor et nos cedamus amori.

0123456789-,:;.'/\!? 0123456789-,:;.'/\!?

Primary Typeface: Gotham Narrow Bold

Secondary Typeface: Calibri regular & Calibri Light (used sparingly)

Primary Typeface: Roboto Light

- Primarily used in titles and headlines- Can be used to higlight sections of content or as pull quotes- Not used for body copy

- Not to be used as replacement for primary typefaces.- Can be used for items such as subtitles or in "fine print".

- Used only for web implementation of body copy.- Never used in headlines titles or as a primary font.

- Primarily bodycopy font- Can be used as sub-head font; often used in ALL-CAPS case- Can be used in most all situations

Download the font family here:www.typography.com/fonts/gotham/styles/gothamnarrowbundle

Download the font family for free here: fonts.google.com/specimen/Roboto

http://www.typography.com/fonts/gotham/styles/gothamnarrowbundle

http://fonts.google.com/specimen/Roboto


Design ExamplesBrand identity language

The FAO-GIAHS logo block has a strong identity language used only for corporate communication materials. The identity needs to follow the rules inside the FAO Brand and Policy Book.

The examples in this page were developed during the GIAHS International Forum in FAO Headquarters in Rome on 19 April 2018.

Please note:These examples are indicated for users stated in paragraph 1 of section 2 of the "Guidelines, Form and Waiver of Liability for the use of the FAO-GIAHS Logo block".


DescriptorGIAHS focal point entities operating at site level

Officially recognized GIAHS sites are encouraged to use the FAO-GIAHS logo block to communicate that they have been officially recognized by FAO as part of the world’s agricultural heritage. In order to do so, GIAHS focal point entities operating at site level shall always use the FAO-GIAHS logo block together with a descriptor, as shown.

Please note that for these users the descriptor is a compulsory element that must never be removed or altered.

(Insert name of GIAHS Site)Officially recognized by FAO as a Globally Important Agricultural Heritage Site

FAO - GIAHS Logo + Descriptor

FAO - GIAHS Logo + Logo & Descriptor


InsertSite

LOGO


Descriptor Uses and positioning for GIAHS focal point entities operating at site level

List of uses for GIAHS focal point entities operating at site level, but not limited to:

• The site-spécifique logo should appear on the plaque• Website (footer)• Communication materials related to GIAHS

(brochures, flyers, posters, maps, stickers, site entrances and exits, etc)

• Non-commercial publications• Promotional gadgets and merchandising (e.g. bags,

T-shirt, caps, mug...)• Events, workshops, seminars and training courses

on GIAHS

A mock-up must be submitted to the GIAHS Secretariat for authorization to use this version of the logo. GIAHS focal point entities operating at site level must inform on which product/activity/gadget they want to include it. They shall not proceed with production/printing/distribution until clearance has not been granted.

When third parties are involved in the production of the material/event/activity where the FAO-GIAHS logo block with a descriptor needs to be placed, a minimum distance should be observed and respected in order to illustrate that FAO is not directly involved in the production/realization of the aforementioned.

Distance between the Logos (Official Partners) and the FAO-GIAHS logo block should be consistent.

FAO - GIAHS Logo descriptor for GIAHS focal point entities operating at site level with other logos



ExamplesDescriptor for GIAHS focal point entities operating at site level



DescriptorNational and regional governmental entitiesGIAHS national and regional governmental entities are encouraged to use the FAO-GIAHS logo block to announce that within its boundaries GIAHS sites have been recognized. In order to do so, GIAHS national and regional governmental entities shall always use the FAO-GIAHS logo block together with a descriptor, as shown.

Please note that for these users the descriptor is a compulsory element that must never be removed or altered.

FAO - GIAHS Logo + Descriptor

FAO - GIAHS Logo + Logo & Descriptor

Officially recognized Globally Important Agricultural Heritage Sites by FAO in (insert country/region name)�


Insert Member country LOGO


Descriptor Uses and positioning for national and regional governmental entities

List of uses for national and regional governmental entities, but not limited to: • Road signs (e.g: signs indicating ways to reach

the site)• Website (footer)• Promotional gadgets and merchandising related to

GIAHS (e.g. bags, T-shirt, caps, mug...)• Non-commercial publications• Events, workshops, seminars and training courses

on GIAHS

A mock-up must be submitted to the GIAHS Secretariat for authorization to use this version of the logo. National and regional governmental entities must inform on which product/activity/gadget they want to include it. They shall not proceed with production/printing/distribution until clearance has not been granted.

When third parties are involved in the production of the material/event/activity where the FAO-GIAHS logo block with a descriptor needs to be placed, a minimum distance should be observed and respected in order to illustrate that FAO is not directly involved in the production/realization of the aforementioned.

Distance between the Logos (Official Partners) and the FAO-GIAHS logo block should be consistent.

FAO - GIAHS Logo Descriptor for national and regional governmental entities with other logos



ExamplesDescriptor for national and regional governmental entities




Clicking the FAO-GIAHS logo block with the descriptor you can land to the official FAO-GIAHS webpage: (www.fao.org/giahs/en)

http://www.fao.org/giahs/en


Real FAO-GIAHS logo block ApplicationsSoave Traditional Vineyards(Italy)


Real FAO-GIAHS logo block ApplicationsSoave Traditional Vineyards (Italy)


Real FAO-GIAHS logo block ApplicationsThe Raisin Production System of La Axarquía (Spain)


Real FAO-GIAHS logo block ApplicationsThe Agricultural System of Valle Salado de Añana (Spain)


Inquiries

For questions or clarifications on the use of the FAO-GIAHS logo block and its derived visuals please contact the GIAHS Secretariat:

GIAHS Secretariat

Viale delle Terme di Caracalla

00153 Rome, Italy

Tel:(+39) 06 57051

E-mail: [email protected]

mailto:GIAHS-Secretariat%40fao.org?subject=

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