The Fantastic 4!Dakota Brimeyer

Devon OlsonNate CederbergZachary Marra

“Singularity 2045”● 7 shirts sold● Sales: $135.18● Profit: $0 (-$5.00 if you count the $ spent on advertising)

“My Busted Bracket 2015”● Bought 36 shirts at $7.54/shirt, sold them for $15/shirt● Sales: (36 *$15)=$540● Profit: ($540-$286.37)=$253.63

Total● Sales: ($135.18+$540)=$675.18● Profit: $253.63

Sales and Profit

Marshawn Lynch Quote:● Funny Quote Fans● Seattle Seahawk fans, NFL fans

March Madness Shirts: ● Friends and Family in Devon’s March Madness Pools.

Singularity Shirts: ● Fans of Singularity● Tech Enthusiasts

Customers

Our t-shirt designs

“I’m just here so I won’t get fined”

Marshawn Lynch Quote

Our t-shirt designs

Customizable Busted Bracket

Shirts.

Our t-shirt designs

The singularity is near

● Asking family and friends to buy.● Zac got only 7 people to support the singularity t-shirt.● First we had to sell people on the idea of the singularity.● The Singularity t-shirt did not pierce the intended market.● With time running out, Devon pivoted with “Busted Bracket”

shirts.● Took on the risk of buying extra shirts, but it paid off.

How did we sell?

The Facebook Advert Fail:● We spent $5 on a facebook advertisement at $0.28 per click.● Total outreach was 1,358 people.● Of those people, 18 people (1.3 %) clicked!● Unfortunately, we made zero sales this way.

Other Challenges:● Coming up with a design idea.● Legal issues● Iterated many times and tried out a few designs.● Competing against time.

Challenges

● When in doubt, turn to friends and family.● Time is not on your side.● A few customers that love a product are more useful than a million that

only like the product.● Facebook ads are a great MVP test.● If you like a product it does not mean everyone else will.● Risk=Reward● Should’ve had multiple carts from the beginning.● Price is an important factor to consider especially if you are selling to poor

college students.

Lessons Learned

fin