Medical writing – the inside story

Jenny FanstoneFanstone Medical Communications Ltd.

WHAT MEDICAL WRITERS DO

•An iPad app to help a pharmaceutical salesperson with their job

•Meeting materials for medical conferences and symposia

•Training materials to inform medical staff about a new drug

• Papers for publication in the medical literature

Doctors and researchers

Medical information

officers

Sales teamsMedical education

WHAT WE DON’T DO…

THANKS, MISS!

FROM THERE TO HERE

#MedComms• Agencies• Freelance

BSc. Biochemistry

and medical

biochemistry

Bench research

Industry Academia

European Training

ManagerWriting and delivering

training

A-levels Biology,

chemistry, maths,

German

AGENCY LIFE

6

Each agency is different

Thomson Gardiner-

Caldwell US

Caudex Medical

Communigen

VARIETY IN SPADES

Publications

Meetings

Marketing materials

Internal documents

Patient education

[Regulatory]

HOW WE DO IT

Clinical accuracy

Creativity

Guidelines

REPORTING GUIDELINES

AND IT’S NOT JUST ABOUT THE WRITING 10

Tact

Diplomacy

CoersionGentle

redirection of the

clients…

MEDICAL WRITING CAN BE ABOUT FAR-FLUNG PLACES…

…BUT YOU DON’T REALLY SEE THEM

ON BALANCE, A GREAT CAREER

employed