family life society (2)

8/8/2019 Family Life Society (2)

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Present byCXLPR:Jason

Chiang Guiquan

Xie Meimei

Pov

Tian Xinjie

- Family Life Society


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Background

About us CXLPR

Established in Singapore, 2000.

Specialize in public relations, media relations and

sponsorship


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Background

Our clients

Companies

y P&G

y Citibank Singapore Ltd

Organizationsy SAGE

y Singapore TourismBoard

y Singapore Youth Olympic Games Organizing Committee


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Industry analysis

Current situation

SWOT analysis Issues identification

Future expectation

Recommendation

Activity timeline

Budget estimation

Evaluation


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Industry environment

More than 90 non-profit organization in Singapore

Key players

Fei Yue Family Service Centre

Counseling and care centre

Covenant Family Service Centre

HELP Family Service Centre

Morning Star Community Service


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Stakeholders and Sponsors

Clients

Family

Youth

Pregnant teens

Sponsors

Catholic Church

Caritas (CSCC)


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Current communication strategies

Media relations

Website

Facebook

Public communication

Events

Workshop

Public talk


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Strengths Well-trained counselor

Weaknesses Lack of awareness

Lack of fund

Poor public communication

Poor media relation practices

Opportunities Increasing number of pregnant

teenagers

Increasing family

Increasing divorce rate

Threats Competitors

Lack of government support

Fail in media relation practices

Fail in pubic communication

practices


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External issues Lack of awareness

Lack of government supports


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Lack of awareness (Facebook)


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Image of FLS ( website)


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Internal Issues

Lack of funding

Lack of experience and amount of personnel

Lack efforts in communication with the public

Image of FLS / publics perception of FLS (religious

organisation)


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Assessment Gauge


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Practice Maturity Scale


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Goal and recommendations for 2010/2011

1. Successfully in bidding to providesexuality education in school

Tactics:

I

mprovised course materials to follow MOE

standard orbetter, by asking cooperation of DR. Martha Lee (1st

sexologist in Singapore).


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2. Changing the perception of publics

towards FLS

Tactics: Logo design competition Newspaper

Blogger competition - Facebook

y Fathers Day

y Mothers Day

y Children's Day

Public talk


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3. Organized fundraising activities and seeks for

donators.

Cooperation with big corporation.

Cooperation with government

- Joining road show events.


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Key performance indicators

Number of members

Number of visiting website

Number of visiting or joining Facebook

Number of donators

Hiring market researchers (optional)

family life society (2)

Documents