family building

9 December 2010

Luxembourg

Gerhard Zeiler writes guest article about future of TV

Germany

New study on advertisingto children

France

FremantleMedia France is the country’s best production house

Netherlands

RTL Nederland foundsRTL Ventures

week 49

Family buildingMediengruppe RTL Deutschland got a new home in 2010

the RTL Group intranetweek 49

9 December 2010

Luxembourg

Gerhard Zeiler writes guest article about future of TV

Germany

New study on advertisingto children

France

FremantleMedia France is the country’s best production house

Netherlands

RTL Nederland foundsRTL Ventures

week 49

Family buildingMediengruppe RTL Deutschland got a new home in 2010

Cover: The new premises of Mediengruppe RTL Deutschland in Cologne-Deutz – yet without logos which are expected next year.

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RTL Television had been based at Aachener Strasse since 1988 – four years after the channel’s launch in Luxembourg. In the years that followed, the channel continued to grow and accordingly needed more space and new buildings. At the same time new channels were added: the children’s channel Super RTL, launched in 1995. The channel Vox was not part of RTL Group when it launched and was therefore based in another part of the city. Later Vox and Super RTL shared a building in Cologne-Ossendorf. With three sites in the city, and two channels in other cities – N-TV

in Berlin and RTL II in Grünwald – the family of channels, led by RTL Television, was pushing the limits of its capacity. The idea of uniting the family of channels under one roof was first raised in 2001. At that time, Gerhard Zeiler was CEO of RTL Television and Head of the German family of channels. Today the 55-year-old is CEO of RTL Group. In August 2003, the company had to decide whether to relocate just outside the city in Hürth where many television studios were already located, or to the prestigious Rheinhallen in downtown Cologne, on the banks of the Rhine.

Mission accomplished In 2010, all Mediengruppe RTL Deutschland companies moved together under one roof for the first time. Backstage spoke with Michael Gundel about the operation.Germany - 9 December 2010

The master control room(s) in the new broadcasting centre

The new building is located on the banks of the Rhine river


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“Hürth and Cologne were two projects with equal merits and ultimately our staff had to make the decision,” Zeiler told DPA at the time. Eventually Cologne-Deutz was selected – based on the employees’ votes.

More than seven years have passed since then and the Mediengruppe RTL Deutschland channels now share one building. “As a Group we have found our new home in Deutz,” says Anke Schäferkordt, CEO of Mediengruppe RTL Deutschland. Only the channel RTL II, in which RTL Group owns a 35.9-percent stake, remains in Grünwald near Munich, though individual programmes such as the RTL II News are broadcast from Cologne-Deutz.

The move was originally planned for 2008 but had to be postponed several times due to delays in the construction work. “After the postponements of the completion date, at the end of 2009 we decided to take over the building in its unfinished state and finish it ourselves,” says Michael Gundel, Head of Facility Management at Mediengruppe RTL Deutschland, who is in charge of the move. The delays not only affected the physical relocation, but also the channel’s operations. “As a result, various things had to continue being done at the old site,” recalls Gundel. As part of the move from Ossendorf, N-TV was to be given a new studio and a new look. This plan was changed due to the delayed relocation, and the overhaul was implemented at the old site in Cologne-Ossendorf. The same applied for the conversion of the broadcast format to 16:9.

Since construction began in December 2005, the old Rheinhallen were completely gutted and the broadcasting centre built in the perfectly preserved, listed historic façade, at times using 16 construction cranes. Special attention was paid to resource-conserving and ecological aspects during the construction of the building. The waste heat from the TV production divisions is used to heat the offices, for instance. In summer, the premises can be cooled using locally available ground water that is subsequently discharged into the Rhine. The new Mediengruppe RTL Deutschland broadcasting centre thus features state-of-the-art technology in all areas.

The keys were finally handed over in January 2010, and Mediengruppe RTL Deutschland has operated the building since February this year. Says Gundel: “The most difficult task was then simultaneously completing the building work and moving in.” Within months about 2,000 employees and equipment had to be moved from various locations in Cologne into the new home on the Rhine. It took a total of 19 weekends to do this, with over 18,000 boxes being transferred in some 350 truck trips.

For employees, this meant there was a smooth transition. Towards midday on Friday, the packed crates were loaded by a moving company and driven to Deutz. Even before the crates arrived there, a small “welcome event” was held for the staff, preparing them for their new workstations/offices by detailing the features of the site and explaining safety measures. The new arrivals were then given a tour of the building including

Peter Kloeppel (left), Anke Schäferkordt and Maren Rolfes (right) enjoy a meal in the new cantine


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the studios, broadcasting and production departments. Finally, the staff were able to get used to their new offices in ready-furnished office space, equipped with a basic package of furniture and telephone, before the moving company brought the computers and crates.

The new broadcast centre in Cologne-Deutz has a total area of 80,000 m² and is one of the most modern in Europe. Two studios for producing television news and magazine, completely supported by springs against vibration, provide high-tech HD quality on 410 m² and 230 m² of floor space. Fully automated high-definition cameras, virtual set technology and a new news system ensure tailor-made integration of all production processes at the new location.

In Deutz, all information programmes are produced in native HD – which means with HD equipment and does not need to be upscaled afterwards – and go on air in a fresh new look. The Vox magazine shows Explosiv, Exclusiv, Extra and Prominent! kicked things off in June. After the magazines relaunched, the news programmes RTL Aktuell, Punkt 6, Punkt 9, Punkt 12 and RTL Nachtjournal began broadcasting from the new location. In October, N-TV began broadcasting its comprehensive news and business programming from Deutz.

“With the move, we have laid the basis for even closer cooperation within our company and the Group,” said Anke Schäferkordt, CEO of Mediengruppe RTL Deutschland. “I am aware that the additional burdens imposed by the relocation sapped the energy of many colleagues. I would like to thank all of them for their hard work, which made the success of this mammoth project possible at all.” Michael Gundel added: “I am pleased with the patience and cooperation of the staff regarding the move. It was partly because the staff pitched in and helped that this major moving project went so smoothly.”

The old buildings in Cologne-Junkersdorf and Cologne-Ossendorf are currently being dismantled. This means that typical changes the companies made to the buildings are being reversed. For example, the highly visible satellite dishes are being removed from the roof and the equipment from the studios is being removed. By the end of the year, the procedure will have been completed and the buildings handed over to the landlord. Gundel explains: “What happens then is the responsibility of the owner. They are thinking of selling, or even tearing the building down, but only the owner knows for certain. “Only a small part of the technology will remain on about 500 m² in one of the old buildings - as a backup. But props and keepsakes were not thrown out in the

The new broadcasting centre features...

...state-of-the-art technology

The move in figures

From June to December 2010, a total of between 300 and 350 truckloads were transported from Aachener Strasse to Cologne-Deutz, or between about 6,650 cubic meters and 7,750 cubic meters of loads.

These truck loads included the following:

• Transports for approximately 2,000 employees

• Approx. 30 km of files• Approx. 1,000 filing cabinets• Approx. 10,000 reels of film were• Approx. 16,000 tapes were moved 1:1• 380,000 videotapes for disposal• 20,000 packing crates of tapes• Approx. 18,300 moving boxes


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process. “We’ve stored the props in Deutz,” says Gundel. “We’re not sure yet what will happen to them. First we want to finish applying the final touches to the building, which includes small cosmetic corrections or additional furniture here and there.”

The most visible sign that Mediengruppe RTL Deutschland is now at home in Cologne-Deutz has yet to be affixed: the company logos will be hung on the distinctive tower of the former exhibition halls. Gundel: “We now have the necessary permits and the logos are being produced. This should also be completed by January.” But this will not mean an end to the work for a long time yet. “Next, we have to ensure that operations are properly set up here,”

said Gundel. “This means we have to adjust the ventilation and heating system now that there are over 2,000 people in the building, to make sure they are comfortable.”

Technical facts & figures

• More than 2,500 km of cables have been installed in 8,000 m² of raised flooring• Over 150,000 hours of video are archived in the database. This represents represents a

storage capacity of over 4 petabytes – a stack of CDs containing this much data would be over 8 kilometres high

• 525 racks have been installed in 24 equipment rooms and 52 data distribution rooms • 257 large servers have been installed• 3,300 clients with versatile applications are supported• The existing network has a capacity of 320 Gbit/s

(equivalent to about 65,000 DSL5000 ports)• 350 spotlights have been installed in the two studios• 18 high-definition studio cameras are in use• 56 new editing and 9 new audio editing suites have been set up • 5 large control rooms were set up, as well as a Network Operation Centre (where the different

means of transmission - satellite, cable, terrestrial – are monitored) • 34 control panels were built in control rooms, sets, main control room (where the signals are

collected via cables and satellite and used as source material available to all departments) and a control room was built

• 22 satellite antennas are available for up and downlinks• 8 MW of power via six 1250 kW transformers in each part of the building• Uninterruptible power supply with 4 uninterruptible power supply systems, each with 880 kW• 4 emergency power supply systems with a total capacity of 10 MW; a 160,000-litre tank

ensures full supply for 48 hours • Cooling capacity of 7 MW• Heat exchange and activation of parts of the building via 4 wells• Building automation with approximately 50,000 data points• Data centre with about 800 m² of floor space• 4 gas extinguishing systems for the data and broadcasting centre• 6 MW installed power for heating and air-conditioning • Fire alarm system with approximately 10,000 point detectors

More than 2,500 km of cables have been installed


7...in the virtual studioPeter Kloeppel (left) and Ulrike von der Groeben...

The “mall” is the centre of the building

Not only the river view pleases

The archive has a storage capacity of 4 peta bytes

A view from the air on downtown Cologne and the new premises


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Many have read the article in Handelsblatt. Here is an english translation of the copy text:

“If everything that is said at media conferences, preached by Internet visionaries and analysed in studies by consulting firms were true, then TV would be long dead. The risks of digitisation have been conjured up all too often. But contrary to the popular belief that television’s future is behind it and its downfall ahead, the good old entertainment and information medium is in the best of health.

Announcements by Internet and technology companies always cause a great commotion. 2006: Google buys Youtube. A reminder: the purchase price was USD 1.65 billion, of which likely not one cent has been earned back. Google has invested several times in the old medium: in 2007 in a system to sell TV advertising, and now in Google TV. Apple is currently making a second stab at Apple TV.

Assuring that the TV industry has excellent chances of becoming one of the biggest beneficiaries of digitisation and that television will remain the leading medium sometimes causes brows to furrow in disbelief in this environment. And yet the thesis behind this assessment is simple: in the digital age, viewers can watch what they

want, whenever and wherever they want it. This leads them to watch more, not less, TV. The facts support this thesis. In the past ten years, TV use in Europe has risen steadily, to 222 minutes per person and day in 2009. And this refers just to traditional, linear television. All the new forms of use – digital video recorders, on-demand platforms, mobile applications – come on top.

So the new technologies actually open up new ways of bringing content to customers. There will probably be a certain shift from linear TV, that means television that is bound to a fixed programme schedule, to the non-linear television experience. But that doesn’t mean that the role of the broadcaster is weakened. Quite the opposite: they have quickly succeeded in establishing their own on-demand platforms with catch-up TV services. Examples include the BBC iPlayer and RTL Now. The steep growth rates show that audiences appreciate the service: whenever you miss an episode or show, you can watch it for free on the internet.

And the usage data to date makes another point very clear: broadcasters’ established format brands are driving the on-demand experience. This year’s season of Deutschland sucht den Superstar (Idols) generated a total of 85 million online video views – more than twice as many as last year.

The leading mediumIn an article in today’s edition of the German business daily Handelsblatt, Gerhard Zeiler, CEO of RTL Group, writes about the future of television in the Digital Age. Luxembourg - 8 December 2010Gerhard Zeiler


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In the linear world, digitisation always meant further fragmentation with viewers being spread to ever more channels. In the on-demand world, we are seeing a reversal of this trend. Here providers with the strongest content and shows benefit the most – and these are and will always be the major TV channels.

Developing a profitable business model from this growing viewer demand will be one of the most important tasks for TV broadcasters in the years ahead. A model that offers the right mix of free, advertising-funded services and paid services, for example for exclusive content, for advance access to series episodes before they are broadcast on TV, and for programmes from the archive.

So the strategic goal of the broadcasters is to be wherever viewers look for their programmes. This does, however, require clearly defined deal conditions. First: the programmes should always be presented in conjunction with the channel brands – a “shop in shop” concept on the various platforms, so to speak. A second condition is that advertising sales remain with the broadcasters, and are not taken over by third parties. This strategy – attractive offers and clear conditions for cooperation with third parties – also prevents the growing on-demand business being dominated by a single platform. In this respect the TV industry has learned from the music industry.

The television business has always been driven by new technologies – and vice versa. Television has won through every innovation, becoming even more varied and popular. And I firmly believe that the same still applies today. Therefore I say: the future of TV is TV.”

The article in the Handelsblatt


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The campaign revolves around the comedy extravaganza Hapes zauberhafte Weihnachten (Hape’s Magical Christmas) to be aired on RTL Television from 20:15 on 17 December. As well as spreading holiday cheer to the nation’s living rooms, RTL Television has plenty of good comedy lined up for audiences this season: Hape Kerkeling and popular comedians from the RTL Television programme will do their amusing best to live up to the slogan “Was für eine Bescherung!” (What an X-mess!)

The motif has been featured in print ads since 26 November, and on billboards since 3 December. ‘Mega-light boards’, ‘city-light’ posters and ‘city-light’ pillars in large German

cities followed on 7 December. In addition, trailers for Hapes zauberhafte Weihnachten have been aired on TV since 3 December.

Comedians Cindy aus Marzahn, Mirja Boes, Atze Schröder, Kaya Yanar and Bülent Ceylan are likewise infected with the Christmas spirit and preparing for the big day, as shown in ad bumpers on air in RTL Television’s programming since 28 November. On 22 December from 20:15, the comedians’ joint Großer Comedy Adventskalender (Big Comedy Advent Calendar) is bound to have any remaining Grinches and Scrooges counting down the days till Christmas.

All wrapped upHape Kerkeling and Horst Schlämmer, tied up with a red ribbon are the ingredients for RTL Television’s big Christmas campaign this year as the holiday spirit spreads to living rooms across Germany.Germany - 7 December 2010

Watch the trailer

on <backstage>

Hape Kerkeling on RTL Television’s poster


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Illustrations from the Crea Kompass Kids report

The brochure summarises recent studies and research of the past ten years to corner the expectations of a child faced with a TV ad. The just published report recommends a special focus by advertisers on several aspects: methodology, key themes, functions, creative techniques, design features as well as legal aspects.

Indeed, children prove to be a very much demanding target: they are more critical and more sensitive to details. In particular, they shall dislike an ad which does not accurately represent their daily life. Children’s taste for concrete ads both fulfils their need for believable information to rely on and helps them actually understand the product and its features.

A successful example of the precise targeting of children in TV ads is the “Funtastics” campaign launched by the popular German marker manufacturer Edding. 78 per cent of the kids declared this was good or very good. And 70 per cent of the children were eager to get such markers and would ask their parents to buy some. Even one kid in two was willing to pay markers on their own pocket money.

A 36-page brochure was published by IP Deutschland and Super RTL and is available at ip-deutschland.de/kinderwelten.

TV through the eyes of a childIP Deutschland and Super RTL have published their latest reference book on the creation of TV ads for children: Crea Kompass Kids. Germany - 3 December 2010

Watch the trailer

on <backstage>


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FremantleMedia France was already ranked in the pole position last year, and this year again, with a cumulative audience of 169 million viewers for 59 prime-time programmes, it succeeded in reaching even more viewers and won the top prize. The strength of FremantleMedia France resides particularly in the “Best Documentaries” category, where it outshines many of its competitors with programmes like L’Amour est dans le pré and Super Nanny.

The success of the Studio 89 production house, which is a subsidiary of Groupe M6, has also been acclaimed. Most particularly

in the “Best Short-Term Format Programme” this year, Studio 89 shows a nice rise in the rankings published by Le Film français: it won 10 places this year, thanks to programmes supplied to W9, and ranks in 5th position. Among other shows, Studio 89 produces Pékin Express, the great adventure game currently shown on M6 on Saturday nights.

For readers’ information, the Film français rankings were established according to prime-time evenings on TF1, France 2, France 3, Arte, M6, W9, TMC, France 4, France 5 and Gulli from 7 September 2009 to 5 September 2010.

France’s number one production houseLe Film français has just awarded FremantleMedia’s French production arm the top spot in its ranking of Best Producers of 2009/10.France - 7 December 2010

Karine Le Marchand, presenter of L’Amour est dans le pré


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The Hole in the Wall app features two teams competing to force themselves through bizarrely shaped holes in a giant moving wall. Failure to do so results in players being pushed into a pool of water below. The popular and outrageous Japanese TV game show it is based on has been a tremendous success in many countries – particularly in Japan, Australia, the Netherlands and the UK.

The app will be for sale at a price between USD 1.99 and USD 6.99 depending on the mobile platform. It is currently available for iOS (I-Phone, I-Pad), Brew, J2Me, and an app for Android will be released soon.

Nicholas Dale, Manager of Interactive for programme licensor FremantleMedia Enterprises (FME), says: “Hole in the Wall is one of the most exciting and innovative game show formats currently on television. We are excited to work with a talented partner like Skyzone to bring the unique gameplay of the show to its fans through mobile devices.”

The app provides the show’s fans and more generally any gamer with enhanced capabilities and personalisation features: points earned when advancing through the levels can be exchanged for in-game boots, helmets or suit upgrades. So even the most hardcore gamers should feel challenged for quite some time. I-Phone users will enjoy special features such as the multi-touch mode, high sound quality and state-of-the-art graphics using the Apple device’s graphic capabilities.

Hilarious gameFremantleMedia Enterprises and mobile games provider Skyzone have partnered to make the Hole in the Wall app glide over to their clients’ cell phones.United Kingdom - 6 December 2010

Screenshots of the game

Hole in the wall is now available for mobiles


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Alongside the broadcaster’s TV, radio and digital business, the importance of these new initiatives within the company is growing. Accordingly, the activities they involve need a central repository within the organisation. This led to the establishment of a separate division.

One key objective of RTL Ventures is to exploit new business opportunities in separate consumer markets. RTL Nederland does not do this merely based on its own efforts, starting from scratch, but also invests in start-ups and rapidly expanding companies whose development can be speeded up by making full use of RTL Nederland’s various media and the company’s expertise. One recent example of is the restaurant booking service Couverts, which will be one of the activities run by RTL Ventures.

The new division will be managed by the director of RTL Ventures. This post has been filled internally by the 36-year-old Nicolas Eglau, who will take up his duties immediately. Eglau has been at RTL Nederland since 2008, serving as its Manager Business Development & Strategy. In his new post he will be responsible for developing start-ups and new areas of business within RTL. His job will therefore include running new activities launched by RTL Nederland itself as well as managing the portfolio of companies in which RTL Nederland owns an interest. In addition to this, Eglau will manage merger & acquisition processes.

RTL Nederland CEO Bert Habets says: “To an increasing extent we invest in new activities, some of which will be opening out into relevant consumer markets where we have not previously been active. The establishment of RTL Ventures is essential for guaranteeing growth and quality. Nicolas Eglau knows our company well from his previous job and has

numerous successes under his belt in this domain. He is a man who has the drive to turn opportunities in the marketplace into successful new areas of business. This is what makes him the perfect choice for getting RTL Ventures off to a flying start”.

In response to his appointment, Director RTL Ventures Nicolas Eglau said: “Doing creative business gives me a real thrill, and at RTL Nederland I am given every opportunity to do so. My aim is to bring the best concepts to the market with the best partners. If consumers subsequently embrace such initiatives, we have succeeded. We already managed to give them something they wanted with RTL Lounge and I now plan to match that success with every new initiative we launch”.

Nicolas Eglau is of German origin. In 2000 he graduated from Mannheim Business School and started his career at KirchGroup in Germany, where he worked at the Corporate Development Department, among others. In 2004, RTL Group hired him as its Vice President Strategy Central & Eastern Europe, working on M&A projects. In March 2008, he moved to the Netherlands to become RTL Nederland’s Manager Business Development & Strategy. Until a successor has been found for him, he will also run the company’s Business Development & Strategy Department. At the same time, Eglau will remain in charge of the digital channel RTL Lounge.

New divisionRTL Nederland groups its increasing new business activities in a new division called RTL Ventures.Netherlands - 9 December 2010

Bert Habets Nicolas Eglau


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Immediately after each episode of The Voice of Holland some of the tracks sung on the show can be downloaded from TheVoiceofHolland.com and iTunes web-sites. Many people take advantage of this each week, but on last week’s show the spectacular performance by contestant Ben Saunders went down a storm with the audi-ence. In fact, the huge number of downloads of Ben’s interpretation of If You Don’t Know Me By Now shot him from obscurity to top the Dutch Single Top 100 charts, giving the popular RTL 4 programme, which is only due to end on Friday, 21 January 2011, a priceless number one. This is the first time ever that a contestant in an ongoing talent show has topped the charts whilst their competition is still ongoing.

The contestants Esther Nijenhove, Lenny Keylard, Joan Franka, Jennifer Ewbank, Kim de Boer and Johnny Rosenberg also feature in the top 100. And in the meantime Ben Saunders even has a second chart en-try with I’m In Love With a Girl. In addition, the chart also includes the coaches Nick & Simon and Jeroen van der Boom.

On The voice of Holland, the members of the jury – Jeroen van der Boom, VanVelzen, Angela Groothuizen and Nick & Simon – are looking to unearth a new generation of top art-ists. The live version of The Voice of Holland

is presented by Martijn Krabbé, Wendy van Dijk and Winston Gerschtanowitz. Vodafone is a partner of The Voice of Holland, putting viewers in touch with the Talpa programme and its contestants via the mobile Internet.

A first number one hit for The Voice of HollandWith Ben’s interpretation of If You Don’t Know Me By Now, a contestant in an ongoing talent show has topped the charts whilst their competition is still ongoing for the first time ever. Netherlands - 7 December 2010

Ben Saunders


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Coinciding with the recent cold snap and snowfall, a lot of valuable information was provided on how to keep the immune system running even in very difficult weather conditions. A balanced, healthy and vitamin-rich diet is the key to success in most cases.

“That is also the approach we take with the Health Day,” said Stephan Schmitter, Managing Director of the RCB Radio Center Berlin. “We take a holistic approach to health and therefore want to actively support our staff in maintaining and strengthening their health. We are mainly interested in areas where people can act preventatively. If our employees are healthy and feel good, then that is obviously good for the company. Moreover, it is important to us that we adopt health promotion as part of everyday working life and thereby embed healthy behaviour throughout the entire company.”

In this context, a special health programme was developed with several stations: a

health check (blood pressure, glucose test, BMI value) was offered as well as a lung function test and a hearing test. Two comprehensive seminars provided information on how to get the typical “office illnesses” of back problems and stress under control. Participants were able to see for themselves that just a little effort led to great results. With just a few targeted exercises and relaxation techniques that anyone can easily fit into their work routine, it is possible to reduce stress or avoid back and neck pain as well as headaches without side effects. Participants were then able to continue building on this new knowledge with a mobile massage service in the office.

The hand strength measurement contest at the KKH Allianz information stand got more seriously down to business: the idea is to find Germany’s ‘strongest’ company. The winning company will be provided with an in-house fitness studio for six months.

Second Health Day104.6 RTL and 105’5 Spreeradio partnered with KKH Allianz to organise a second Health Day for all employees on 2 December.Germany - 6 December 2010

Jochen Frenzel, Matthias Noelte, Irena Griep, Daniela Duda at the back school Nina Kiehl on a massage seat


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‘Hazte Eco’ (which can be translated either as “get heard” or “go eco”) is a sweeping, long-running campaign by Neox as part of its efforts to put ecology at the forefront of its corporate social responsibility (CSR) activities. The aim of this year’s ‘Hazte Eco’ campaign is to rally support for the goal of reducing CO2 and to let the government know about that support with a view to the UN Climate Change Conference in Mexico this week. From 28 October to 28 November, the campaign ran on TV as well as the web. Users were invited to sign a petition in support of reducing CO2 worldwide on Antena3.com/Neox and Greenpeace.es.

Last week the Manager of Grupo Antena 3’s digital channels, Bernd Reichart, and the Marketing Manager of Antena 3 TV, Raquel del Castillo, submitted 10,353 signatures to Rosa Aguilar, Minister for the Environment and the Rural and Marine Environment. “warmly thanked” the ‘Hazte Eco’ campaign and congratulated Neox “on the initiative and on supporting young people”, since most of the signatures came from young people.

Reichart confirmed that the collection of 10,353 signatures is a “fantastic result which shows that there is a great deal of concern about the environment, an issue that is very important to the young Spaniards our channel targets”. With regard to the launch of ‘Hazte Eco’ on Neox – the first major CSR campaign carried out by a Spanish DTT channel – Reichart said that, given the growth in the channel’s audience, it was already “sufficiently mature and relevant to join forces with the social commitment demonstrated by Grupo Antena 3”.

With regard to the UN Climate Change Conference in Mexico, Minister Rosa Aguilar added that “Spain will encourage concrete measures and will play an active role within the EU to ensure that the Climate Change Conference is not a wasted opportunity. Cancún can go further than Copenhagen. Talking about the fight against climate change means talking about the future”.

‘Talking about the future’Just in time for the UN Climate Change Conference in Mexico, Antena Neox’s ’Hazte Eco’ campaign handed over 10,000 signatures to Environment Minister in support of CO2 reduction.Spain - 8 December 2010

Bernd Reichart, Rosa Aguilar and Raquel del Castillo (from left to right)

The Glee FactorLast weekend, the cast of the US series

‘Glee’ made an appearance in Talkback

Thames’ ‘The X Factor’ on ITV. With up

to 17.5 million viewers tuning in to the

semi-finale, the average audience

share was 49 per cent. On 12

December, ITV will air this

year’s finale of the

talent show.


19

A radio station with heart This year, RTL Radio in France is once again a partner to the “Restaurants du Cœur”, granting this great initiative of solidarity a large amount of airtime.France - 6 December 2010

An innovative application The M6 I-Phone application also makes it possible to vote for a favourite contestant – it’s a first.France - 3 December 2010

Listening to Michael before everyone else RTL Radio in France offers 100 privileged people the chance to hear the King of Pop’s album two days before the rest of France.France - 6 December 2010

Best month in 11 yearsFollowing the record ratings seen in October, the RTL Nederland channels took their performance even further in November: With a market share of 37.6 per cent among 20- to 49-year-olds, the family of channels had its best month in 11 years.Netherlands - 3 December 2010

All promotions in one clickAt the beginning of the month, RTL Belgium and VMMa launched puntavista, an online platform that groups together all the brands promoted in advertising circulars by the best known distributers.Belgium - 7 December 2010


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The best excerpts now on 538Gemist.nl Radio 538 has launched its very own catch-up service: Internet users can now visit 538Gemist.nl for the best excerpts and videos of a wide range of programmes aired by the radio station.Netherlands - 8 December 2010

BCE to install monitoring tools for Radio France.Radio France, the biggest radio group in France with stations like France Inter and France Info among others, has commissioned the Broadcasting Center Europe to install and set up its monitoring tools.Luxembourg - 8 December 2010

Celebrate in styleIn the current Belgian advertising for Martini, RTL-TVI hosts are the stars: Sophie Pen-deville, Julie Taton, Maria del Rio, Fanny Jandrain, Stephan van Bellinghen and Sacha Cortez celebrate New Year’s Eve in a sparkling ambiance with a glass of Martini Brut, to be consumed in moderation of course.Belgium - 9 December 2010

Spectacular comebackBig Brother will return on RTL Televizija next year. The biggest innovation is the pan-regional origin of the housemates. They will come from Croatia, Macedonia, Serbia, Montenegro and Bosnia and Herzegovina and all live in a Big Brother House located in Serbia.Croatia - 9 December 2010


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People

Staff changes at Universum Film Germany - 3 December 2010

Jan Großmann, Head of Sales Home Entertainment at Universum Film, has left the company as of 1 December 2010. Bernhard zu Castell and Felicitas Reuper will take on his disciplinary and specialist duties.

Großmann, Head of Sales Home Entertainment the Universum Film, is leaving the company to dedicate himself to new entrepreneurial challenges outside Mediengruppe RTL Deutschland. He has been in charge of Universum Film’s Sell Thru and Rental divisions for the Germany, Austria and Switzerland region since 2006.

Bernhard zu Castell, Managing Director Universum Film, says: “In the five years he has worked for Universum Film, Jan Großmann successfully managed and organised the Sales department, thereby making a big contribution to the company’s positive performance. I would like to thank him for his successful work and wish him well for his professional and personal future.“

On 1 December, zu Castell took charge of all disciplinary matters in addition to his duties as Managing Director. Felicitas Reuper, Head of Marketing Home Entertainment, will handle all specialist matters from now on.

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