fambit for marketing partnerships. what is fambit fambit us your fridge door online
TRANSCRIPT
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Fambit for Marketing
Partnerships
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What is FambitFambit us your fridge door online
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Fambit Value for Families
Fambit is an online service for families
Sharing calendar, task lists and status updates privately online
Most value for families with 6-13 year old children
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Shared memories created together
Safe space for small children
Pets have their place in the Fambit family
Available in web: www.fambit.com
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Available in mobile
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Smart phone client
m.fambit.comSMS and MMS
Send picture + status
Receive alerts
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All 3 revenue generators ready
Fambit business model: Freemium• The basic service is free
send emotional digital gifts (€1/gift)
receive SMS reminders (€5/month)
locate kids (€5/month)
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The Founders
Markku Ranta-14 years in Nokia director, technology validation- lic. tech, MBA
Pertti Kasanen- 4 years in Nokia/NSN director, end user services- 11 years as entrepreneur (Akumiitti Oy...). M.Sc. (tech)
Investments
•Founded in 2009, started mid-May
•4 man-years in R&D so far
•€90 000 from the founders
•€120 000 public funding
Looking for next round of investment
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Initial Traction
• Beta launched in April 2010.PR & marketing started in July 2010 (online & press).
• April-June: hundreds of testers, several logged in users per family – a good technical test base
• Summer 2010: Thousands of registered users in, 90% in Finland
• Users love the value proposal – good ideas and feedback
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We have focused on couples with childrenbut also e.g. divorced with kids find Fambit
valuable
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Partnership opportunities
Several alternatives
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Fambit is designed for partnerships
For associations and small companies: cross-promotion (#1)
For family-related brands
targeted marketing, insert items to family calendar... (#2)
connecting user databases (#2)
service integration (#3)
For online family portals, magazines, operators... (#4)
white label services
billing integration
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#1 Bring Registered Families- Get Banner Visibility
For associations, family-oriented start-ups and e.g. mombloggers
Promote Fambit as a ”Good Family Service” -> Partner’s banner logo (static) displayed
To all Fambit users on ”In partnership with” page
On every page for families who registered through a link from the partner
Easy agreement and integration
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#2 Partner Message Visibility (with User Database integration)
When registering the family to Fambit, can add banners, to-do:s and calendar events to the Family
Commercial agreement ➔ Changing banner ad coming from partner’s website
Cost-per-Click
Discount for families registered through partner
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#2 Examples
A candy manufacturer prints on a bag of candies instructions how to get a family calendar. One day of each week get’s marked as a Candy Day in the family calendar, with their message.
A pet medicine company. Families registered through them get entries into the family calendar: ”Buy worm treatment from your per from www.pharmacy.com”
A football club runs a promotion for Fambit - and their fans get the clubs match calendar in Fambit. Special deals for yearly card holders.
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#3 Integrated services with widgets
Displayed for all relevant families, inside the Fambit service. Links and integrates to partner’s service.
Designed for: 1) regional services: matching with country, language and zip code. 2) Premium services: click through brings revenue.
Examples: a local weather service, online broker for babysitters, home-delivery grocery shop or pizza delivery.
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#4 Service (Co-)Branding
Initial fee for integration
Co-branding, 100% operated in Fambit, revenue share
Examples: 1) A magazine: fully branded white label service ”Powered by Fambit”. 2) A family portal: co-branded service.
White label: Fambit hosts, partner sells and collects payments
Designed for operators
Big technical integration project. Revenue sharing.