Falling Through The Cracks:Podcasting and Information

Literacy

Presented by Marcella Knibbe

WEBWEB2.02.0

For Today:

Podcasting in a nutshell

The population’s perception of podcasting

In the Academic library?

You can lead a student to a podcast…

The future of Podcasting

Background on Podcasting

2000: Adam Curry

IPodder (Apple not impressed)

ipod + broadcast = podcast!

The Technical Stuff

Positives of Podcasting

Portable / FlexibleConvenientMultitasking potentialAccessible / AvailableSelectionRSSControl

March 2008 - 45%

June 2007 - 20%

September 2006 - 18%

Universal Mccann - 2008 Pew Internet & American LifeProject - 2008

August 2008 - 18%

August 2006 - 12%

March 2006 - 7%

The Current State of Podcasting

“Awareness of podcasting has stabilized”- Edison Media Research, 2008

“Still, podcasting has yet to become a fixture in theeveryday lives of internet users.”

- Pew Internet & American Life Project, 2008

Age Groups Listening to Podcasts

Podcasting in the Academic Library Distance Students

Absence

Novel / Trendy

New Online InfoLit program

New Library

Faculty interest

Walking tour

Referred to by another library

Administration requested it

Follow the leader… Faculty members

Programs abroad

Student and faculty learning centers

President’s office

Equipment

Many Hands Make Light Work

High - 6-8 people

Average - 2 people

Low - 1 person

Potential Problems… Deciding on equipment A good space to podcast Coding issues and RSS feed Program settings Coordinating and Scheduling Maintaining creativity Convincing administration and fellow colleagues Technology (file sizes, software glitches) Statistics on usage Publishing the podcast

Podcast Subjects

Dalhousie University

http://www.library.dal.ca/Killam/TourPodCast/

Mississippi State University

Tufts University

Marketing the Podcasts

Utah Valley University

http://www.uvu.edu/library/

East Carolina University

Ideas for Marketing

http://www.jasonvanorden.com/

Podcast Placement

Emory University

University of Hawaii at Manoa

University of Oklahoma

Utah Valley University

The Faculty’s Response

Overwhelmingly positive Happy Enjoyed engaging with students through technology Positive response Enthusiastic Many are using it Contacted me to be part of the program Praise from University President Encouraged to do more

The Students’ Response

Students interested in them

Emails complimenting the podcast

Very positive, but limited

Grads like them more than the undergrads

Describe podcasts as helpful

Have been very receptive especially adult eveningstudents

Keeping Statistics

StatisticsReported: It is regularly used by

students People are using them but

numbers are low Podcast series is growing

in popularity each month Many clicks on podcasts

(Through Google analytics) YouTube still getting more

hits than iTunes

Numbers:

150 downloads / episode September: 9020

downloads for 48episodes

4000 visits to thepodcast page in 2007

10 subscribers to RSSfeed

200 hits/month – 15subscribers

Important Matters to Consider:

A. Is it really 2.0?

B. Will students listen to podcasts?

C. Will students learn from podcasts?

Waxxi - An Interactive Podcast

Podcasts and 2.0

“I don't think that the main selling point of podcasting is itsinteractivity - the experience is still mostly one of a listener. . .I think that podcasting is an effective form of deliveringcontent and message. It's just not an inherently interactivetechnology in and of itself.”

“Our students like that it is an asynchronous mode ofcommunication, and that they can access it at their time ofneed. . . Overall our students seem pleased with it as anoption for refreshing their library skills.”

Podcasts and 2.0

o “You can't have a conversation, but itcommunicated effectively on other levels. It's astarting point that should lead students tolibrarians.”

Listening to Podcasts

Pew Internet & American Life Project, 2005

Listening to Podcasts

29%

71%

Mp3 Loan Programs

Edison Media Research, 2008

University of Illinois

http://www.library.uiuc.edu/ugl/about/mp3.html

Penn College of Technology

http://www.pct.edu/LIBRARY/services/circulation/index.asp

College of William and Mary

A Simple Equation

Students listening to podcasts

=

Marketing Strategy

+

Ongoing Podcast Program

Podcasts and Student Learning

Mobile Instant application Attractive content Bridges learning gaps Complimentary to specific subjects Retrievable Self directed learning

Cebeci and Tekdal, 2006

Usable vs. Useful

Useable Available or convenient for use Focus on users’ needs rather than the tool

Useful Serving some purpose - advantageous,

produces a good effect Employing pilot projects

Usable vs. Useful

“DO NOT just start podcasting so that you can sayyour library is podcasting. It is a great buzz wordand it looks good on paper, but make sure youhave the substance and the need behind it to reallymake the podcasts useful.”

“Make sure there is an actual demand and you aredoing it for the right reasons--not just to say you'vedone it.”

The Future

2008 2010 2012

podcastalley.com

Conclusion

What a podcast is and who is using it

The possibility of podcasts in academic libraries

Podcasts as a form of 2.0

Useful vs. Usable

Future perspectives

Thanks for Coming!

marcellahaanstra@gmail.com

Bibliography Abt, Grant and Tim Barry.” The Quantitative Effect of Students Using

Podcasts in a First Year Undergraduate Exercise Physiology Module.”Bioscience Education E-journal vol. 10, no. 8. (2007).http://www.bioscience.heacademy.ac.uk/journal/vol10/beej-10-8.aspx(accessed 20 August 2008).

Atkinson, Jody, Jaya Berk, Joanne Comerford & Sonja Olsen.”Innovation in apodshell: Bringing information literacy to the world of podcasting.” ALIA 2006Biennial Conference,http://conferences.alia.org.au/alia2006/Papers/Jody_Atkinson_et_al.pdf.(accessed 25 August 2008).

Barnes, NewKirk. “Using podcast to promote Government documents.”Library Hi Tech, vol. 25 no. 2 (2007), 220-230.

DeBourgh, G. “Interactive Podcasting: Building Student Capability forReasoning.” In G. Richards (Ed.), Proceedings of World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education 2007(pp. 1483-1488). Chesapeake, VA: AACE.

Bibliography Edison Media Research. “The Podcast Consumer Revealed.”

The Arbitron/Edison Internet and Multimedia Study,http://www.edisonresearch.com/2008_Edison_Arbitron_Podcast_Report.pdf(accessed September 22, 2008).

Jason Van Orden: Podcasting Consultant. http://www.jasonvanorden.com/.

Jowitt, Angela. “Perceptions and usage of library instructional podcasts bystaff and students at New Zealand’s University College of Learning,” (Ph.D.diss., Universal College of Learning, Palmerston North, 2007).

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Bibliography Madden, Mary. “Pew Internet Project Data Memo: Podcast downloading.”

Pew Internet and American Life Project.http://www.pewinternet.org/pdfs/PIP_Podcast_2008_Memo.pdf. (accessed 22October 2008).

Mahjouri, Jessie and M. Purnell. “Broadcasting Library Information – APodcast Project at Charles Darwin University Library.” ALIA Top EndSymposium, http://www.alia.org.au/groups/topend/podcast.paper.pdf(accessed 20 August 2008).

Maness, Jack M. “Library 2.0 theory: Web 2.0 and its implications forlibraries.” Webology, vol. 3, no. 2 (2006).www.webology.ir/2006/v3n2/a25.html (accessed 24 August 2008).

Reynolds, Rob. “Right Ways and Wrong Ways of Podcasting in Education.”Online Learning, 23 August 2005. http://www.xplanzine.com/2005/08/right-ways-and-wrong-ways-of-podcasting-in-education.html (accessed 4September 2008).

Bibliography Roberts, Regina Lee. “Podcasting for Information Literacy.” IFLA

2007, http://www.ifla.org/IV/ifla73/papers/133-LeeRoberts-en.pdf(accessed 18 August 2008).

Smith, Tom. “Power to the People: Social Media Tracker – Wave 3.”Universal McCann.http://www.universalmccann.com/Assets/wave_3_20080403093750.pdf (accessed 22 October 2008).

Worcester, Lea and Evelyn Barker. “Podcasting: Exploring thepossibilities for academic libraries.” College and UndergraduateLibraries, vol. 13 no. 3 (2006), 87-91.