fall 2018 primetime preview - katz television · source: nielsen nntv, 9/25/17-5/23/18, hh &...
TRANSCRIPT
![Page 1: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/1.jpg)
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KATZ TV CONTENT STRATEGY
FALL 2018 PRIMETIME PREVIEW
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CONTENT IS EVERYWHERE
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TELEVISION MAKES UP THE LION’S SHARE OF VIDEO MEDIA
Source: Nielsen Total Audience Report Q1 2018. Chart based on Total U.S. Population 18+
All Other Video includes TV-Connected Devices (DVD, Game Console, Internet Connected Device); Video on Computer, Video Focused App/Web on Smartphone, Video Focused App/Web on Tablet
80%
20%
Share of Time Spent with Video Media
5:57 H:MM/day
Television
All other Video
4:46Time Spent
with TV
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THE NEW FACES OF BROADCAST…FALL 2018
AND SOME RETURNING ONES TOO!
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SOME OF BROADCAST’S TOP CONTENT COMPETITORS
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NOTABLE NEW & RETURNING OTT SERIES
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NOTABLE NEW & RETURNING CABLE SERIES
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CONTENT – OTT & CABLE
Every day more and more content
Broadcast Network content creators defecting
Quantity of content does not mean quality
Critical, nomination-worthy successes
Alternative Programming
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THE BIG PICTURE
A Look at the Performance of
All Viewing Sources in Primetime
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THE BIG PICTURE – PRIMETIME LANDSCAPE 2017/2018
Source: Nielsen NNTV, 09/25/2017 - 05/23/2018, HH Shares, L+SD data.
Note: Broadcast Networks=ABC, CBS, NBC, FOX, CW. Broadcast other = Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast. Diginets=Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF, Me TV and PBS
Ent.77% News
Sports
13%10%
3%
3%2%
Broadcast Networks
20%
Diginets
DVR, VOD,Vid. Games,
20%
PBS
AOT5%
Broadcast Other
7%Pay Cable
All Advertiser Supported
Cable40%
All Viewing Sources Total HH Share of Audience
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THE BIG PICTURE – PRIMETIME HH LANDSCAPE
Source: Nielsen NNTV, 9/25/17-5/23/18, 9/24/12-5/22/13, 9/24/07-5/21/08. Total HH Shares, L+SD Data.
49
36 5
56
48
45
45
17
6 5
58
48
45
42
26
74
53
40
5 7
Broadcast DVR, VideoGames, VOD
AOT Pay Cable Ad-SupportedCable
Cable Ent. Cable Sports Cable News
2007/2008 2012/2013 2017/2018
Note: Broadcast=ABC, CBS, NBC, FOX, CW, Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast, Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF Me TV and PBS.
2007
/200
8
2012
/201
3
2017
/201
8
-17% in past 5 years
AD-SUPPORTED CABLE
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7%
8%
13%
25%
36%
41%
67%
57%
46%
2017-2018
2012-2013
2007-2008
LOOK CLOSER … Advertiser Supported Cable’s HH Share Trend
Only 7% of 100 plus advertiser supported measured cable
networks actually deliver a 2 or 3 HH share, while
67% do not even register a one share
2-3 SHARE POINTS 1 SHARE POINT <1 SHARE POINT
Source: Nielsen NNTV, 9/25/17-5/23/18, HH Shares, L+SD Data.
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BROADCAST VS. CABLE ENTERTAINMENT CHANGE
0
10
20
30
40
50
60
2007/2008 2012/2013 2017/2018
Source: Nielsen NNTV, 9/25/17-5/23/18, 9/24/12-5/22/13, 9/24/07-5/21/08. Total HH Shares, L+SD Data.
Note: Broadcast=ABC, CBS, NBC, FOX, CW, Azteca, Estrella, Ion, Telemundo, Univision, Unimas, Independent Broadcast, Bounce TV, Cozi TV, Escape, Grit, Heroes & Icons, LAFF, Me TV and PBS.
BROADCAST
CABLE ENTERTAINMENT
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THE BIGGER PICTURE
The Primetime Performance of
Broadcast NetworksABC, CBS, NBC,FOX & The CW
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PRIMETIME HH RATINGS PERFORMANCE – 2017/2018Broadcast Networks ABC, CBS, NBC, FOX & The CW
Source: Nielsen NNTV, 9/25/17-5/23/18, HH Ratings.
2.9
4.4 4.3
2.3
0.7
3.7
5.45.1
2.6
0.8
ABC CBS NBC FOX CW
Live+Same Day Live+7
LIVE
+SAM
E D
AY
LIVE
+7
Time Shifted Viewing
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PRIMETIME A25-54 RATINGS PERFORMANCE – 2017/2018Broadcast Networks ABC, CBS, NBC, FOX & The CW
Source: Nielsen NNTV, 9/25/17-5/23/18, A25-54 Ratings.
Time Shifted Viewing
1.41.6
2.2
1.3
0.4
1.92.1
2.6
1.5
0.5
ABC CBS NBC FOX CW
Live+Same Day Live+7
LIVE
+SAM
E D
AY
LIVE
+7
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TOP OF THE CHARTS –PROGRAM WINNERS
Source: Nielsen NNTV, 9/25/17-5/23/18, HH & A25-54, L+7 Data.
RNK HH RTG SHR1 ROSEANNE ABC 11.3 211 BIG BANG THEORY, THE CBS 11.3 203 THIS IS US NBC 10.9 194 NCIS CBS 10.5 185 SUN NIGHT FOOTBALL NBC 10.2 186 GOOD DOCTOR, THE ABC 9.9 197 YOUNG SHELDON CBS 9.8 178 BULL CBS 9.0 169 CBS+NFLN THU NT FTBLL CBS 8.6 1610 BLUE BLOODS CBS 8.4 1711 NBC+NFLN THU NT FTBLL NBC 8.2 1512 NCIS: NEW ORLEANS CBS 8.0 1513 GREY'S ANATOMY ABC 7.4 1314 VOICE-MON NBC 7.2 1215 60 MINUTES CBS 7.1 1315 DANCING W/THE STARS ABC 7.1 1217 HAWAII FIVE-0 CBS 6.9 1317 VOICE-TUE NBC 6.9 1219 MOM CBS 6.8 1220 CHICAGO MED NBC 6.7 1320 CHICAGO PD NBC 6.7 1320 NCIS: LOS ANGELES CBS 6.7 1223 911 FOX 6.5 1223 OT, THE FOX 6.5 1325 CHICAGO FIRE NBC 6.4 12
NFL REGULAR SEASON-L ESPN 6.4 12WALKING DEAD AMC 6.1 11
RNK A25-54 RTG SHR1 ROSEANNE ABC 7.1 252 SUN NIGHT FOOTBALL NBC 6.8 203 THIS IS US NBC 6.6 194 BIG BANG THEORY, THE CBS 6.3 21
WALKING DEAD AMC 5.6 165 CBS+NFLN THU NT FTBLL CBS 5.3 176 YOUNG SHELDON CBS 4.9 166 NBC+NFLN THU NT FTBLL NBC 4.9 168 OT, THE FOX 4.4 159 GOOD DOCTOR, THE ABC 4.3 14
NFL REGULAR SEASON-L ESPN 4.1 1310 GREY'S ANATOMY ABC 3.9 1311 911 FOX 3.8 1212 WILL & GRACE NBC 3.7 1112 FOOTBALL NT-AM PT 3 NBC 3.7 1114 VOICE NBC 3.4 1015 NCIS CBS 3.3 1115 SURVIVOR CBS 3.3 1117 MOM CBS 3.2 1018 EMPIRE FOX 3.1 1118 VOICE-TUE NBC 3.1 1020 ELLENS GAME OF GAMES NBC 3.0 920 MODERN FAMILY ABC 3.0 922 BULL CBS 2.9 922 CHICAGO PD NBC 2.9 1024 AMERICAN IDOL-SUN ABC 2.8 924 CRIMINAL MINDS CBS 2.8 924 CHICAGO MED NBC 2.8 924 LAW AND ORDER:SVU NBC 2.8 924 CHICAGO FIRE NBC 2.8 9
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PRIMETIME TOP 10 HH NETWORK SCRIPTED PROGRAMS Time Shifted Viewing – 2017/2018
HH Rtg L+SD HH Rtg L+7 %Diff Rtg Point DiffROSEANNE 7.7 11.3 47% +3.6BIG BANG 8.4 11.3 35% +2.9THIS IS US 6.9 10.9 58% +4.0
NCIS 8.0 10.5 31% +2.5GOOD DOCTOR 6.0 9.9 65% +3.9
YOUNG SHELDON 7.5 9.8 31% +2.3BULL 6.6 9.0 36% +2.4
BLUE BLOODS 5.7 8.4 47% +2.7NCIS: NOLA 5.6 8.0 43% +2.4
GREY’S ANATOMY 5.0 7.4 48% +2.411.3
Source: Nielsen NNTV, 9/25/17-5/23/18, HH Ratings, Rank based on L+7 Data.
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PRIMETIME TOP 10 A25-54 NETWORK PROGRAMSTime Shifted Viewing – 2017/2018
Source: Nielsen NNTV, 9/25/17-5/23/18, A25-54 Ratings, Rank based on L+7 Data.
A25-54 Rtg L+SD A25-54 Rtg L+7 %Diff Rtg Point DiffROSEANNE 4.5 7.1 58% +2.6THIS IS US 3.8 6.6 74% +2.8BIG BANG 4.1 6.3 54% +2.2
YOUNG SHELDON 3.4 4.9 44% +1.5GOOD DOCTOR 2.2 4.3 95% +2.1
GREY’S ANATOMY 2.3 3.9 70% +1.69-1-1 2.1 3.8 81% +1.7
WILL & GRACE 2.0 3.7 85% +1.7NCIS 2.2 3.3 50% +1.1MOM 2.3 3.2 39% +0.9
11.3
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PRIMETIME PERFORMANCEFive-Year HH Ratings Trend – Broadcast and Top 5 Ad-Supported Cable Entertainment Networks
1.3 1.2 0.8 1.30.71.2 1.0 0.9 1.1 0.71.1 0.9 1.0 1.0 0.70.9 0.8 0.9 0.9 0.80.9 0.9 0.9 0.8 0.8
AD-S
UPPO
RTED
C
ABLE
4.86.6
5.6
3.8
1.0
5.06.8
5.1
3.21.1
4.36.5
5.0
3.11.0
3.95.8
4.9
3.00.9
3.7 5.4 5.1
2.60.8
2013-14 2014-15 2015-16 2016-17 2017-1820
13-2
014
2014
-201
5
2015
-201
6
2016
-201
7
2017
-201
8
BRO
ADC
AST
Source: Nielsen NNTV, 9/25/17 -5/23/2018, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, HH Ratings, L+7 Data. Based on Cable Primetime M-Su 8-11PM.
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PRIMETIME PERFORMANCEFive-Year A25-54 Ratings Trend – Broadcast and Top 5 Ad-Supported Entertainment Cable Networks
2.6 3.1 3.3
2.4
0.6
2.7 3.1 2.9
2.0
0.7
2.2 2.9 2.7
1.9
0.6
2.0 2.4 2.6
1.8
0.5
1.92.1
2.6
1.50.5
2013-14 2014-15 2015-16 2016-17 2017-1820
13-2
014
2014
-201
5
2015
-201
6
2016
-201
7
2017
-201
8
BRO
ADC
AST
0.8 0.6 0.40.7 0.60.8 0.6 0.4 0.6 0.50.7 0.5 0.5 0.6 0.50.6 0.5 0.4 0.5 0.50.6 0.5 0.4 0.5 0.4
AD-S
UPPO
RTED
C
ABLE
Source: Nielsen NNTV, 9/25/17 -5/23/2018, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, A25-54 Ratings, L+7 Data. Based on Cable Primetime M-Su 8-11PM
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THE POWER OF LIVE IN PRIMETIME OVER THE YEARS
Source: Nielsen NNTV, 9/25/17 -5/23/18, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14, P2+ Impressions, L+SD Data. *For Live Events added one week before the new season to include the Emmy Awards. Note: The Sports section includes the Super Bowl, but excludes the Olympics.
Total # of Viewers P2+ Impressions (Millions)ABC, CBS, NBC, FOX & The CW Category Averages
13.3 13.9
8.97.4
13.012.0
7.1
4.4
11.2 10.7
5.2
3.6
LIVE EVENTS* SPORTS REGULAR SERIES REGULAR SPECIALS &MOVIES
2007-08 2012-13 2017-18
2007
-200
8
2017
-201
8
2012
-201
3
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THE POWER OF LIVE IN PRIMETIME – 2017/18
Source: Nielsen NNTV, 9/25/17 -5/23/18, P2+ Impressions, L+SD Data. Ranking based on all programs that ran in the 2017-18 season.
11.212.612.813.014.015.415.8
19.019.8
26.626.727.928.3
42.3103.4
THIS IS US-NBC
ROSEANNE-ABC
BIG BANG THEORY-CBS
PRIME NYRE '18, PT 2-ABC
THE GRAMMYS-CBS
AFC DIVISIONAL PLAYOFF-CBS
WORLD SERIES-GM7-FOX
SUPER BOWL Lll-NBC #1
#2
#3
#4
#5
#6
#13
#14
#25
#29
#38
#42
#45
#46
#50
TOTAL # OF VIEWERS P2+ (MILLIONS)
Note: Ranked Among ALL Programs for the Season
Top 5 SportsTop 5 Specials
Top 5 Regular Series
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LOCAL SETTINGS CAN DRIVE LOCAL RATINGS: A25-54
Source: Nielsen NNTV, NTI Data, 09/25/2017 - 05/23/2018, NSI WRAP Sweeps, Nov 2017, Feb 2018, May 2018 , L+7 DMA Data, A25-54
LOCAL NSI DATA / NATIONAL NTI DATA
5.1 / 2.5NEW ORLEANS NATIONAL
3.7 / 2.4PHILADELPHIA NATIONAL
11.9 / 6.6PITTSBURGH NATIONAL
3.2 / 2.2SEATTLE NATIONAL
8.8 / 7.1CHICAGO NATIONAL
3.2 / 2.4HONOLULU NATIONAL
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NETWORKSCHEDULE STABILITY
Fall 2018
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NETWORK SCHEDULE STABILITY – FALL 2018Returning Series-Same Time Period
Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.
54%
72%65%
47% 50%
Returning - Same Time Period
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NETWORK SCHEDULE STABILITY – FALL 2018Returning Series – New Time Period + Same Time Period
Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.
NEW TIME PERIODSAME TIME PERIOD
54%
72%65%
47% 50%
17%
4% 20%
29% 25%
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NETWORK SCHEDULE STABILITY – FALL 2018New Series Percentage
Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.
NEW SHOWSRETURNING - NEW TIME PERIODRETURNING - SAME TIME PERIOD
54%
72%65%
47% 50%
17%
4% 20%
29% 25%
29% 24%15%
24% 25%
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NETWORK SERIES LONGEVITY
Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.
98
182
9980
36
Total # of Years on the air for Returning Series
TOTAL # OF YEARS ON THE AIR FOR RETURNING SERIES
![Page 30: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/30.jpg)
TV SERIES STANDING THE TEST OF TIMEWith More Than 10 Years on the Air
Source: Katz Internal Report based on Fall 2018 Network Primetime schedules.
0
10
20
30
40
50
60
Big BangTheory
Sun NightFootball
Super-natural
DWTS CriminalMinds
Grey'sAnatomy
FamilyGuy
NCIS Hell'sKitchen
Survivor Law &Order SVU
Dateline AFV Simpsons 48 Hours 60Minutes
# O
F YE
ARS
ON
THE
AIR
11
27 28 29 30
50
141313131215 17 18 19
15
% OF RETURNING FALL 2018 PROGRAMS OVER 10 YEARS ON AIR
20% 35% 23% 30% 30%
![Page 31: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/31.jpg)
SUCCESS RATE OF NEW SERIES – 2017-18 SEASON
NEW CANCELED SUCCESS RATE
16 7 56%
8 4 50%
9 3 67%
8 2 75%
4 2 50%
Source: Katz Internal Report based on NNTV episode ranking, 9/25/17-5/23/18.
![Page 32: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/32.jpg)
AVERAGE # OF EPISODES AIRED BEFORE CANCELLATION
Source: Katz Internal Report based on Nielsen NNTV episode ranking, 9/25/17-5/23/18, 9/19/16-5/24/17, 9/21/15-5/25/16, 9/22/14-5/20/15, 9/23/13-5/21/14.
2013
-201
4
2015
-201
6
2014
-201
5
2016
-201
7
2017
-201
811
109
12
10
13 13
10
8
67
12
9
12
6
8
109
13 13
9
11 11
16
13
ABC CBS NBC FOX CW
2013/14 2014/15 2015/16 2016/17 2017/18
2013
/14
2015
/16
2014
/15
2016
/17
2017
/18
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PROGRAMMING TRENDS
Fall 2018 and Beyond
![Page 34: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/34.jpg)
Relying on the tried and true, these trends are not new, but are in the spotlight
SPOTLIGHT TREND #1
REBOOTS
SPIN-OFFS
NETWORK SWAPS
PREQUELS
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SPOTLIGHT TREND #2Storytelling that adds more diversity and inclusion into the freshman mix
![Page 36: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/36.jpg)
SPOTLIGHT TREND #3#Social Media playing a part in series survival
NETWORKS ARE
LISTENING
Social Media gives networks something to
think about Can impact saving a show…
Or cancelinga show…
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GENRE BREAKOUTS
Fall 2018
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GENRE TREND – FALL 2008 TO FALL 2018Across ABC, CBS, NBC, FOX & The CW
54%
55%
51%
12%
13%
15%
24%
11%
13%
3%
7%
3%
7%
14%
15%
Fall2008
Fall2017
Fall2018
Based upon the Network’s schedule half-hour distribution for each Fall. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
DRAMAS SITCOMS ALTERNATIVE NEWS SPORTS
![Page 39: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/39.jpg)
LEADING GENRES FOR FALL 2018
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
27%
73%
41% 38%
100%
23%
14%
9% 22%
32%
5%
18% 6%
5%
9%
14%
14% 18%
41%
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 40: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/40.jpg)
GENRES DRIVING ABC IN THE FALL
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
45% 41%27%
2% 18%
23%
34%23%
32%
5% 5% 5%14% 14% 14%
Fall 2008 Fall 2017 Fall 2018
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 41: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/41.jpg)
GENRES DRIVING CBS IN THE FALL
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
68% 64%73%
14%9%
14%9%
5%
5%9%
9%
9%14%
Fall 2008 Fall 2017 Fall 2018
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 42: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/42.jpg)
GENRES DRIVING NBC IN THE FALL
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
55%41% 41%
9%
9% 9%
18%
18% 18%
14% 14%
18% 18% 18%
Fall 2008 Fall 2017 Fall 2018
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 43: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/43.jpg)
GENRES DRIVING FOX IN THE FALL
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
31%
50%38%
31%
22%
22%
38% 6%
6%
16%
41%
Fall 2008 Fall 2017 Fall 2018
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 44: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/44.jpg)
GENRES DRIVING THE CW IN THE FALL
Based upon the Network’s schedule half-hour distribution for Fall 2008. The News category also includes TRUE CRIME. Alternative=Reality, Game Show, Competition, Video, Talk.
69%
100% 100%
8%
23%
Fall 2008 Fall 2017 Fall 2018
SPORTSNEWS
ALTERNATIVESITCOMSDRAMAS
![Page 45: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/45.jpg)
SPECIFIC PRIMETIME GENRE TRENDS – FALL ‘08 TO FALL ‘18ABC, CBS, NBC, FOX & The CW
17%
3%
16%
0%
11%
1%
7%6%
8%
5%
3%4%
3%
21%
6%
2%3%
7%
5%
1%4%
1% 1%
6%
9%
6%
Crime Proc/Drama/Military
MedicalDrama
SoapyDrama/
Dramady
MusicalDrama
Sci FiDrama
SuperheroDrama
FamilyComedy
AdultComedy
SurvivalCompetition
GameShows
News/True Crime
NFL NCAAFootball
Fall 2008 Fall 2018
Based upon Fall Season schedules broken out into 24 specific genres. Above are the categories with the most change over the last 10 Fall’s.
Percentage of Total Primetime Schedule for Each Fall Season
![Page 46: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/46.jpg)
NETWORK PRIMETIME
PROGRAMMING STRATEGIES
Fall 2018
![Page 47: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/47.jpg)
FALL 2018 ABC PROGRAMMING STRATEGIES
“America’s Network”
Family comedies
Mix of dramas, comedies and
competition shows
Momentum is key
Fan-favorite Nathan Fillion
DWTS&
DWTS Junior
More Alec Baldwin
Stories of inclusion &
diversity
Unscripted Sundays
![Page 48: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/48.jpg)
Roseanne viewers say they will tune in to The Conners
7 out of 10
Source: Our Media Community from the Katz Media Group.Data based on 300 people who've watched live TV in the past week. Fieldwork August 16 - 20.
WILL VIEWERS TUNE IN? According to Katz Media’s Our Media panel,
![Page 49: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/49.jpg)
FALL 2018 CBS PROGRAMMING STRATEGIES
“CBS Then, CBS Now …
CBS Always”Tried, true and “Blue”Stability
BoldMonday night
moves
RebootsPowerful Thursday
night
60 Minutes
Storytelling
![Page 50: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/50.jpg)
FALL 2018 NBC PROGRAMMING STRATEGIES
“Unequaled NBC”
Family friendly
unscripted series
Sunday Night
FootballThursday nights are
for comedies & dramaDick Wolf
ChicagoWednesday
night
Dateline
Intact schedule, with a few
exceptions
This Is Us
![Page 51: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/51.jpg)
FALL 2018 FOX PROGRAMMING STRATEGIES
“New FOX”
Monday night of first
responders & doctors
Thursday Night
Football
Unscripted programming
Lethal Weapon
with changes
Wednesday night
Empire/Star combo
Last Man Standing
Sports and entertainment
New try for live-action in
“Animation Domination”
![Page 52: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/52.jpg)
FALL 2018 CW PROGRAMMING STRATEGIES
“Dare to defy”
Engaging younger core and a wider
audience
Schedule is ripe for
crossover events
Return of Sunday night
Common theme of
socioeconomic diversity
Superheroes and the
supernatural
![Page 53: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/53.jpg)
NETWORK PRIMETIME SCHEDULES
Fall 2018
![Page 54: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/54.jpg)
FALL 2018 NETWORK PRIMETIME SCHEDULE
8:00 8:30 9:00 9:30 10:00
DANCING WITH THE STARS THE GOOD DOCTOR
THE NEIGHBORHOO
D
HAPPY TOGETHER MAGNUM, P.I. BULL
THE VOICE MANIFEST
THE RESIDENT(NTP)
9-1-1(NTP)
ARROW(NTP)
DC LEGENDS OF TOMORROW(NTP)
MONDAY
![Page 55: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/55.jpg)
8:00 8:30 9:00 9:30 10:00
THE CONNERS THE KIDS ARE ALRIGHT BLACK-ISH SPLITTING UP
TOGETHER THE ROOKIE
NCIS FBI NCIS: NEW ORLEANS
THE VOICE THIS IS US NEW AMSTERDAM
THE GIFTED (NTP)
LETHAL WEAPON(NTP)
THE FLASH BLACK LIGHTNING
FALL 2018 NETWORK PRIMETIME SCHEDULE TUESDAY
![Page 56: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/56.jpg)
FALL 2018 NETWORK PRIMETIME SCHEDULE WEDNESDAY
8:00 8:30 9:00 9:30 10:00
THE GOLDBERGS AM HOUSEWIFE (NTP) MODERN FAMILY SINGLE PARENTS A MILLION LITTLE
THINGS
SURVIVOR 37 SEAL TEAM CRIMINAL MINDS
CHICAGO MED(NTP)
CHICAGO FIRE(NTP) CHICAGO P.D.
EMPIRE STAR
RIVERDALE ALL AMERICAN
![Page 57: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/57.jpg)
8:00 8:30 9:00 9:30 10:00
GREY'S ANATOMY STATION 19HOW TO GET AWAY WITH
MURDER
BIG BANG THEORY
YOUNG SHELDON MOM MURPHY
BROWN S.W.A.T.
SUPERSTORE THE GOOD PLACE WILL & GRACE I FEEL BAD LAW & ORDER:
SVU (NTP)
THURSDAY NIGHT FOOTBALL
SUPERNATURAL LEGACIES
FALL 2018 NETWORK PRIMETIME SCHEDULE THURSDAY
![Page 58: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/58.jpg)
8:00 8:30 9:00 9:30 10:00FRESH OFF THE
BOAT (NTP)SPEECHLESS
(NTP) CHILD SUPPORT 20/20
MACGYVER HAWAII 5-0 BLUE BLOODS
BLINDSPOT MIDNIGHT, TEXAS DATELINE
LAST MAN STANDING THE COOL KIDS HELL'S KITCHEN
DYNASTY CRAZY EX-GIRLFRIEND
FALL 2018 NETWORK PRIMETIME SCHEDULE FRIDAY
![Page 59: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/59.jpg)
8:00 8:30 9:00 9:30 10:00
SATURDAY NIGHT FOOTBALL
CRIMETIME SATURDAY (R) CRIMETIME SATURDAY (R) 48 HOURS
DATELINE SATURDAY NIGHT MYSTERY SNL ENCORES
SPORTS SATURDAY: COLLEGE FOOTBALL
FALL 2018 NETWORK PRIMETIME SCHEDULE SATURDAY
![Page 60: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/60.jpg)
7:00 7:30 8:00 8:30 9:00 9:30 10:00AMERICA'S FUNNIEST
HOME VIDEOSDANCING WITH THE STARS:
JUNIORSSHARK TANK
(NTP)
THE ALEC BALDWIN
SHOW
60 MINUTES GOD FRIENDED ME NCIS: LA MADAM SECRETARY
FOOTBALL NT AMERICA 1
FOOTBALL NT AMERICA 2
FOOTBALL NT AMERICA 3 SUNDAY NIGHT FOOTBALL
NFL ON FOX THE OT/ENCORES
THE SIMPSONS
BOB'S BURGERS
(NTP)
FAMILY GUY REL
SUPERGIRL(NTP) CHARMED
FALL 2018 NETWORK PRIMETIME SCHEDULE SUNDAY
![Page 61: FALL 2018 PRIMETIME PREVIEW - Katz Television · source: nielsen nntv, 9/25/17-5/23/18, hh & a25-54, l+7 data. rnk hh rtg shr 1 roseanne abc 11.3 21 1 big bang theory, the cbs 11.3](https://reader034.vdocuments.site/reader034/viewer/2022042223/5ec9e8ec910d163d675d4d59/html5/thumbnails/61.jpg)
2018-19 NETWORK PRIMETIME SCHEDULE New & Returning Series Premiering Later in the Season
GRAND HOTEL (D)SCHOOLED (S)
THE FIX (D)WHISKEY CAVALIER (D)
$100,000 PYRAMIDAMERICAN IDOL
CELEBRITY FAMILY FEUD
FOR THE PEOPLEMARVEL'S-SHIELD
MATCH GAME
ABBY’S (S)BROOKLYN 9-9 (from FOX)
THE ENEMY WITHIN (D)THE INBETWEEN (D)
THE VILLAGE (D)TITAN GAMES (A)
AGT: THE CHAMPIONSAMERICA’S GOT TALENT
A.P. BIOELLEN’S GAME OF GAMES
GOOD GIRLSTHE BLACKLIST
THE WALLWORLD OF DANCE
… and more.
FAM (S)THE CODE (D)
THE RED LINE (D)CELEB BIG BROTHER
ELEMENTARYINSTINCT
MAN WITH A PLANTHE AMAZING RACE
PROVEN INNOCENT (D)THE PASSAGE (D)
COSMOS: POSSIBLE WORLDS (A)24 HOURS HELL & BACK
BEAT SHAZAMGOTHAM
LOVE CONNECTIONMASTERCHEF
MASTERCHEF JRSHOWTIME AT THE APOLLO
SO YOU THINK YOU CAN DANCETHE FOUR: BATTLE FOR STARDOM
IN THE DARK (D)ROSWELL, NM (D)
IZOMBIEJANE THE VIRGIN
THE 100
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2018-19 NETWORK PRIMETIME LIVE EVENTS
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5 THINGS TO KNOW ABOUT THE SEASON AHEAD …
Broadcast delivers the goods
The POWER of live Television
The #Social Media impact
Tried & true programming strategies prevail
Diversity, inclusion, and coming together
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HERE’S TO A SUCCESSFUL
2018-19 SEASON
Stay Tuned…