Fall 2012

Advertiser Incentive Program

THE GOAL: To generate $200,000 in new and incremental revenue on Rock 1045 by

providing travel incentives for new and current advertisers!

• New Business: No radio spending in the past 12 months

• Incremental Revenue: Client must spend an incremental amount over the same time

period last year. Cannot be a move from another station in our building –

cluster spending must remain the same.

Everyone who sells into this program, gets a chance to win a trip!

• CMG will be partnering with Capitol Marketing to provide travel incentives to both new and existing advertisers.

• Capitol Marketing handles all travel bookings in-house.

• Capitol Marketing utilizes Wyndham, Marriott, Hilton, and Hyatt properties for all travel packages without specified hotels. Several packages also include luxury hotels (Ritz Carlton, JW Marriott, Westin, etc.).

• Capitol Marketing is a marketing division of Norwegian Cruise Line. We work primarily with NCL for all cruises. Visit www.ncl.com for details regarding all NCL- provided cruises.

• Capitol Marketing is a proud partner of StubHub and also handles ticketing through an in-house Ticketing Agency called Island Events.

• Contest starts TODAY! Advertisers have until 5:30 PM on October 31 to commit

to spending one of the levels below between October 1, 2012 and January 31, 2013.

• New or Incremental Spending Levels:

Level 1 = $3,500 Level 6 = $24,500

Level 2 = $7,000 Level 7 = $35,000

Level 3 = $10,500 Level 8 = $52,500

Level 4 = $14,000 Level 9 = $70,000

Level 5 = $72,500

• Trips are released once full payment is received.

Trip Guidelines

• 12-month redemption period

• All trips are fully transferable (clients can give away to own

customers/employees)

• Taxes included

• 35-day advance notice required for all hotel destination

• 60-day advance notice required for all airfare, theme park & sports travel

• 90-day advance notice required for all cruise travel

• Black Out Dates – Weeks of Thanksgiving, Christmas & New Years

Deluxe

Hotel Stay

› 3-Night Hotel Accommodations for 2 Adults

› Marriott Courtyard, Hampton Inn, Wyndham, Hilton Garden type properties

› Includes 18 Holes of Golf & First Morning Breakfast for 2 Adults

› Choose from Over 250 Destinations

America’s Teams › 2-Night Hotel Accommodations for 2 Adults › Marriott Courtyard, Hampton Inn, Wyndham, Hilton

Garden type properties › 2-Regular Season Game/ Sporting Event Tickets of Your Choice Nationwide

(PGA Majors Excluded)

America’s Adventures › 2-Night Hotel Accommodations for 2 Adults

› 2-One-Day Passes from Over 100’ Amusement Parks

Nationwide

› Marriott Courtyard, Hampton Inn, Wyndham, › Hilton Garden type properties

Level 1

Proud Partners of StubHub!

Level 2 › Round-Trip Airfare for 2 Adults

› 2-Night Hotel Accommodations for 2 Adults

› Marriott Courtyard, Hampton Inn, Wyndham, Hilton Garden type properties

› Pick one destination from the list below:

•Albuquerque, NM • Atlanta, GA • Chicago, IL • Cleveland, OH •

Dallas, TX • Houston, TX • Lake Tahoe/Reno, NV • Las Vegas, NV

• L.A./Anaheim, CA • Miami, FL • Minneapolis, MN • Oklahoma

City, OK • Phoenix, AZ • Salt Lake City, UT • Ft. Lauderdale, FL •

San Antonio, TX • San Diego, CA • San Francisco, CA • Seattle,

WA St. Louis, MO • Indianapolis, IN • Philadelphia, PA • Orlando,

FL • Tampa/St. Petersburg, FL • Nashville TN • Portland, OR • New

Orleans, LA • Baltimore, MD • Washington, DC

Regional

Flyaway

Four Star

Drive-away

› 2-Night Hotel Accommodations for 2 Adults at a Luxury Hotel › Ritz Carlton, Westin, JW Marriot, Renaissance or other 4-Star

hotel property › $100 VISA Debit Card › Airfare can be purchased through Capitol Marketing if

desired.

Level 2

• Naples, FL • Atlanta, GA • Chicago, IL • Savannah, GA • Dallas,

TX • L.A./Anaheim, CA • Miami, FL • Minneapolis, MN • Santa

Barbara, CA • Phoenix, AZ • Salt Lake City, UT • San Antonio,

TX • San Diego, CA • San Francisco, CA • Cleveland, OH •

Seattle, WA • Indianapolis, IN • Philadelphia, PA • Nashville TN •

Sonoma, CA • Portland, OR • New Orleans, LA • Baltimore, MD •

Washington, DC • Las Vegas, NV • Denver, CO • Houston, TX •

St. Louis, MO • Orlando, FL • Tucson, AZ • Palm Desert, CA •

Boulder, CO • Oklahoma City, OK • Tampa/St. Petersburg, FL •

Asheville, NC • Charleston, SC • Charlotte, NC • Boston, MA •

Pittsburgh, PA • Portsmouth, PA • Bay Harbor, MI • Lake Tahoe,

CA

*more destinations available upon request

America’s

Teams

Flyaway

› Round-Trip Airfare for 2 Adults › 2-Night Hotel Accommodations for 2 Adults › Marriott Courtyard, Hampton Inn, Wyndham, › Hilton Garden type properties › 2 Regular Season Game/Event Tickets of your Choice

Nationwide (PGA Majors Excluded)

Norwegian

Sky Cruise

› Round-Trip Airfare for 2 Adults or a $500 VISA card › 3-Night Cruise with Outside Cabin for 2 Adults

Aboard Norwegian Sky

› Departing from Miami

› All Onboard Meals Included

› Port Fees Included

› For more information visit ncl.com

Level 3

Proud Partners of StubHub!

Extended

Four Star

Drive-away

› 3-Night Hotel Accommodations for 2 Adults at a Luxury Hotel › Ritz Carlton, Westin, Four Seasons, Loews or other 4-Star

Hotel Property › $200 VISA Debit Card › Airfare can be purchased through Capitol Marketing if

desired.

Level 3

• Naples, FL • Atlanta, GA • Chicago, IL • Savannah, GA • Dallas,

TX • L.A./Anaheim, CA • Miami, FL • Minneapolis, MN • Santa

Barbara, CA • Phoenix, AZ • Salt Lake City, UT • San Antonio, TX

• San Diego, CA • San Francisco, CA • Cleveland, OH • Seattle,

WA • Indianapolis, IN • Philadelphia, PA • Nashville TN •

Sonoma, CA • Portland, OR • New Orleans, LA • Baltimore, MD •

Washington, DC • Las Vegas, NV • Denver, CO • Houston, TX • St.

Louis, MO • Orlando, FL • Tucson, AZ • Palm Desert, CA •

Boulder, CO • Oklahoma City, OK • Tampa/St. Petersburg, FL •

Asheville, NC • Charleston, SC • Charlotte, NC • Boston, MA •

Pittsburgh, PA • Portsmouth, PA • Bay Harbor, MI • Lake Tahoe,

CA

*more destinations available upon request

Level 4 › Round-Trip Airfare for 2 Adults

› 3-Night Hotel Accommodations for 2 Adults

› Wyndham, Hilton, Hyatt, Marriott type properties

› $300 VISA Debit Card

› Pick one destination from the list below:

National Flyaway

•Albuquerque, NM • Atlanta, GA • Chicago, IL •

Cleveland, OH • Dallas, TX • Houston, TX • Lake

Tahoe/Reno, NV • Las Vegas, NV • L.A./Anaheim, CA •

Miami, FL • Minneapolis, MN • Oklahoma City, OK •

Phoenix, AZ • Salt Lake City, UT • Ft. Lauderdale, FL •

San Antonio, TX • San Diego, CA • San Francisco, CA •

Seattle, WA St. Louis, MO • Indianapolis, IN •

Philadelphia, PA • Orlando, FL • Tampa/St. Petersburg, FL

• Nashville TN • Portland, OR • New Orleans, LA •

Baltimore, MD • Washington, DC

NCL Cruise › Round-Trip Airfare for 2 Adults or $500 VISA card › 4-Night Cruise with Outside Cabin for 2 Adults aboard

Norwegian

› Ports of call include Miami, Tampa, New Orleans, Canaveral

or L.A.

› All Onboard Meals Included

› Port Fees Included

› For more information visit ncl.com

Level 4

Atlantis › Round-Trip Airfare for 2 Adults to Nassau

› 2-Night Hotel Accommodations for 2 Adults

I Love NY

Rocky

Mountain High

Level 5 › Round-Trip Airfare for 2 Adults

› 3–Night Hotel Accommodations for 2 Adults

› Wyndham, Hilton, Hyatt, Marriott type properties

› $200 VISA Debit Card

Viva Las Vegas

North of the Border Mexican Siesta

› Round-Trip Airfare for 2 Adults to Lake Tahoe, Taos, Park City or Vail

› 3 –Night Hotel Accommodations for 2 Adults at Specified Lodges

› 4 Lift Tickets

› Round-Trip Airfare for 2 Adults

› 3 -Night Hotel Accommodations at

Wynn or Bellagio Casino for 2 Adults

› $200 VISA Debit Card

› Round-Trip Airfare for 2 Adults to Vancouver, Montreal or Toronto

› 3-Night Hotel Accommodations for 2 Adults

› $200 VISA Debit Card

› Round-Trip Airfare for 2 Adults to Acapulco, Cabo,

Cancun or Puerto Vallarta

› 3 -Night Hotel Accommodations for 2 Adults

Level 5 Cont’d

› 3-Night Hotel Accommodations

for 2 Adults & 2 Children

› 4 Tickets to Disney World, Universal Studios or Hollywood Studios for 2-Days

Experience

Disney

Central American

Excursion › Round-Trip Airfare for 2 Adults

› Choose from Cancun, Costa Rica

or Cozumel

› 4-Night Hotel Accommodations for 2 Adults

› $300 VISA Debit Card

Caribbean Excursion › Round-Trip Airfare for 2 Adults › Choose from Puerto Rico or Dominican Republic › 4-Night Hotel Accommodations 2 Adults › $300 VISA Debit Card

Napa Wine Country › Round-Trip Airfare for 2 Adults › 4-Night Hotel Accommodations for 2 Adults

Level 6

NCL / Domestic

U.S. Cruise

› Round-Trip Airfare for 2 Adults or $500 VISA card › 7- Night Cruise with Outside Cabin for 2 Adults aboard

Norwegian

› Departing from New York, Charleston, Canaveral, Miami or

LA (seasonal)

› All Onboard Meals Included

› Port Fees included

› For more information visit ncl.com

Level 6

Level 7

› Round-Trip Airfare for 2 Adults or $500 Visa

› 4-Night Hotel Accommodations

› 3 Rounds of Golf for Two

› $300 VISA Debit Card

› Dinner (beginning on evening of arrival)

› Breakfast (through day of departure)

› Select from 1 of the Golf Destinations Below

› Visit TPC.com for More Information B l u e M o n s t e r a t D o r a l , D e e r e R u n , F o u r S e a s o n s L a s C o l i n a s , H a r d i n g P a r k , L a s V e g a s , L o u i s i a n a , M y r t l e

B e a c h , S a n A n t o n i o , S a w g r a s s , S c o t t s d a l e , S t a d i u m C o u r s e a t P G A

W E S T, Ta m p a B a y o r T h e G r e e n b r i e r

TPC Package

Final Four

The Masters › Round-Trip Airfare for 2 Adults › 3-Night Hotel Accommodations for 2 Adults › 2 One Day Badges for Saturday or Sunday

Kentucky Derby

Level 7 –

Cont’d

› Round-Trip Airfare for 2 Adults › 3-Night Hotel Accommodations for 2 Adults › 2 Tickets to the Kentucky Derby

› Round-Trip Airfare for 2 Adults

› 3-Night Hotel Accommodations for 2 Adults

› 2 Tickets to the Final Four

NCL – Alaskan

or

Hawaii Cruise

Level 7 Cont’d

› Round-Trip Airfare for 2 Adults › 7-Night Cruise with Cabin Accommodations for 2

Adults › All Onboard Meals Included › Port Fees included

› For more information visit ncl.com

Hawaii Escape

› Round-Trip Airfare for 2 Adults to Honolulu, HI

› 7-Night Hotel Accommodations for 2 Adults

St. Lucia Luxury › Round-Trip Airfare for 2 Adults to Castries, St. Lucia › 6-Night Hotel Accommodations @ the Anse Chastanet Resort for 2 Adults › $300 VISA Debit Card

Montego Bay Getaway

Level 7 Cont’d

› Round-Trip Airfare for 2 Adults › 6-Night Hotel Accommodations @ The Rose Hall Resort & Country Club, Coyaba Beach Resort or The Wexford for 2 Adults › $300 VISA Debit Card

Ultimate

Euro Vacation Level 8

› Round-Trip Airfare for 2 Adults

› 7-Night Hotel Accommodations for 2 Adults

› Choose from Rome, London, Dublin, Madrid or Paris

› $500 VISA Debit Card

Virgin Island

Relaxation › Round-Trip Airfare for 2 Adults to St. Thomas › 7- Night Hotel Accommodations

› $400 VISA Debit Card

Get Lost in

Bermuda › Round-Trip Airfare for 2 Adults to Bermuda Int’l

Airport › 7- Night Hotel Accommodations

› $400 VISA Debit Card

Level 8 –

Cont’d › Round-Trip Airfare for 2 to either

Sydney or Melbourne, Australia

› 7-Night Accommodations

for 2 Adults@

• Sydney Harbour Marriot Hotel at Circular Quay

• Melbourne Marriot Hotel

Down Under

Excursion

Level 9 › Round-Trip Airfare for 2 Adults › 7-Night Cruise with Cabin Accommodations

for 2 Adults

› All Onboard Meals Included

› Port Fees included

Europe/Mediterranean

Cruise

Super Bowl › Round-Trip Airfare for 2 Adults › 4-Night Hotel Accommodations for 2 Adults › 2 Tickets to The Super Bowl

Letter of Intent

Advertiser Name: _____________________________________________________

Owner/Representative Name: ___________________________________________

Account Executive: ____________________________________________

October 1, 2011- January 31, 2012 Actual Investment: ____________________

October 1, 2012 - January 31, 2013 Investment Commitment: ______________

Trip Qualification: ____________________

Authorized Signature: __________________________________ Date: _______________

Manager Approval: ____________________________________ Date: _______________

What’s in it for You?

For every package you sell, your name will get put into a hat to win one of these trips!

If our team hits $70,000 overall, the winner will receive a Level 1 trip!

If our team hits $140,000 overall, the winner will receive a Level 2 trip!

If our team hits our $200,000 goal, the winner will receive a Level 3 or 4 trip!

(note: We must hit a minimum of $70,000 overall in order to do the

drawing!)

ALEX PHILLIPS

Marketing Director/Client Service Manager

Direct: 727.290.2405

aphillips@capitolmarketing.com

PATRICK CUNNINGHAM

Regional Marketing Manager/Client Services

Direct: 727.290.2342

pcunningham@capitolmarketing.com