Media Kit

“Uncover Your Potential”

High Rise Consulting is a student run marketing agency creating and implementing a marketing campaign to promote awareness and career opportunities offered by the Federal Bureau of Investigation (FBI). EdVenture Partners has provided University of Illinois at Chicago undergraduate students the opportunity to experience creating and implementing an innovative and integrative marketing campaign. The objectives of the campaign are to:

Create awareness of FBI career opportunities Recruit for the Investigative Specialist and Language Analyst positions Analyze research information to develop an effective marketing campaign Sponsor an on-campus event to create awareness of the career opportunities

within the FBI Direct candidates to apply for positions by sending their resume and cover letter

to FBI job specific e-mail address Obtain 100 resumes per position

High Rise Consulting expects to organize an interactive event at Montgomery Ward Lounge and Quad with the majority of attendees consisting of the target market. The campaign will include: marketing research, event marketing, public relations, finance, and multiple forms of traditional and non-traditional media coverage. The Media Kit will inform you of our agency and campaign, which includes:

High Rise Consulting backgrounder EdVenture Partners/Federal Bureau of Investigation (FBI) backgrounder Press Releases Sample advertisements

For more information regarding High Rise Consulting and the FBI marketing campaign, please contact Sonia Galvez at (708)257-9914 or sgalve4@uic.edu. Sincerely, Sonia Galvez Public Relations Department Head High Rise Consulting

High Rise Consulting Backgrounder

High Rise Consulting is a student-created marketing agency at the University of Illinois at Chicago (UIC) designing an innovative and comprehensive marketing campaign for the Federal Bureau of Investigation (FBI). With the help of EdVenture Partners, Professor Koehler’s Advertising and Promotion students’ will gain hands-on experience designing, developing and implementing a marketing campaign to increase awareness of FBI career opportunities. Overall campaign objectives for High Rise Consulting are as follows:

• Conduct pre and post campaign research • Analyze research information to develop an effective marketing campaign • Recruit for the Investigative Specialist and Language Analyst positions within the FBI • Actively seek donations from local businesses to support the campaign • Sponsor an on-campus event to create awareness of the career opportunities within the

FBI • Obtain 100 resumes per position

Research Research will distribute surveys to over 400 students before and after the campaign. Pre-campaign survey responses will determine the strategy, message, and creative direction of our advertisements. Post-campaign survey responses will reveal the overall implementation results of our marketing campaign. Advertising Advertising is responsible for creating advertisements, posters, banners, and flyers promoting our main event. The team will use research results to deliver the most effective message to their target market. Multiple media forms such as social media advertising, viral marketing, and traditional print media will also be utilized. Campaign Strategy Campaign Strategy plans, organizes, and implements the overall marketing campaign and is responsible for obtaining the necessary equipment and resources to create an event generating awareness of the career opportunities offered by the FBI. Public Relations Public Relations will distribute three press releases to media contacts, as well as deliver a Media Kit composed of fact sheets, press releases, sample advertisements and television broadcasts. This department will also solicit donations from local businesses with the purpose of drawing attendees’ to the main event. Published Reports Published Reports will prepare the High Rise Consulting Marketing Strategy Meeting and final report booklets. This department is responsible for composing written and oral presentation materials for the group to deliver to our client as part of the educational program. Finance Finance will manage a budget of $3,000, and is responsible for distributing funds amongst the aforementioned departments. This department is actively working to increase our budget and add value to the campaign with the help of donations to ensure successful completion to each departments stated objectives.

EdVenture Partners/Federal Bureau of Investigation (FBI) Backgrounder FBI Collegiate Marketing & Recruitment Program: The Federal Bureau of Investigation (FBI) and EdVenture Partners have invited seven universities to participate in the FBI Collegiate Marketing & Recruitment Program. Students at University of Illinois at Chicago will be working throughout the semester to encourage qualified applicants to apply for FBI careers, specifically for Investigative Specialist and Language Analyst positions. Students will be responsible for developing, implementing and measuring the effectiveness of their own unique marketing campaign. FBI Careers: The FBI provides equal opportunity employment and offers a wide variety of valuable and rewarding benefits for a broad array of available positions within the Bureau. The FBI has specific criteria for each available position that candidates must meet for employment, and a rigorous application process including a background investigation and polygraph examination to ensure only the best candidates are selected for induction into the reputable agency. Language Analyst Requirements:

• US Citizen • Native or near native fluency in the foreign language • Professional level of English proficiency • Ability to comply with our current drug policy • Willingness to renounce dual citizenship

Languages: Arabic, Urdu, Farsi, Chinese, Pashto, Punjabi, Uzbek, and Spanish Investigative Specialist Requirements:

• No specific degree is required • Law enforcement/military backgrounds are a benefit • Foreign language abilities and computer skills are also highly valued

Federal Bureau of Investigation: The overall mission of the FBI is to protect and defend the United States against terrorism and foreign intelligence threats, to uphold and enforce the criminal laws of the United States, and to provide leadership and criminal justice service to federal, state, municipal, and international agencies, and partners. Although its current mission focuses on its enhanced intelligence and counterterrorism role, the FBI continues to be one of the most respected and sophisticated law enforcement agencies in the world. It is responsible for conducting sensitive national security investigations and enforcing over 300 federal statutes. For more information, visit www.fbi.gov. EdVenture Partners: EdVenture Partners is an organization dedicated to developing innovative industry-education partnership programs. The objective of such programs is to provide hands-on, real-world experience to students in tandem with providing marketing solutions and recruiting access at colleges and universities to clients. EdVenture Partners has designed and managed programs at over 600 campuses in the United States, Canada, Puerto Rico and Morocco. Find out more at www.edventurepartners.com.

Fact Sheet

October 19, 2010

• The Federal Bureau of Investigation (FBI), EdVenture Partners and University of Illinois at Chicago are working together to increase applicants for FBI careers

• University of Illinois at Chicago is one of seven campuses from around the country participating

in the FBI Collegiate Marketing & Recruitment Program

Students will design, implement and measure the success of a fully integrated marketing communications campaign utilizing a $3,000 budget

• High Rise Consulting will be creating interactive recruitment activities designed to increase

knowledge of and excitement for FBI careers, as well as encourage attendees to apply for positions

• The theme of the campaign will be “Uncover Your Potential”

Overall campaign objectives for our team are as follows: Conduct pre and post campaign research Analyze research information to develop an effective marketing campaign Recruit for the Investigative Specialist and Language Analyst positions within the FBI Actively seek donations from local businesses to support the campaign Sponsor an on-campus event to create awareness of the career opportunities within the

FBI Obtain 100 resumes per position

• The campaign promotions will take place from November 2th-9th at UIC in the Quad and Student

Center leading up to our main event which will take place November 9th from 11am-3pm

• More information about FBI careers can be found at www.fbijobs.gov

• EdVenture Partners is an organization dedicated to providing innovative industry-education partnerships between students, educators and public and private organizations

FBI Career Highlights:

• Two primary career paths are available with the Bureau: Special Agent and Professional Staff

• FBI Special Agents are responsible for conducting sensitive national security investigations and enforcing over 300 federal statutes

• The FBI also employs professionals in fields as varied as intelligence analysis, laboratory sciences, linguistics, security, information technology, human resources, general management, etc.

• The FBI is currently recruiting for qualified applicants for various positions within the agency. Specifically, the FBI is searching for students to join their organization as career professionals. High Rise Consulting has been asked to create and implement a marketing campaign to recruit for the Investigative Specialist and Language Analyst positions

• Positions may be located in FBI headquarters in Washington, D.C., 400+ satellite offices, 56 field offices, and more than 50 foreign legal attaches abroad

• Full-time FBI employees receive excellent benefits, including health insurance benefits, life insurance benefits, retirement benefits, time-off benefits, Student Loan Repayment Program (SLRP), University Education Program (UEP) and more

• All FBI employees must undergo an FBI Background Investigation and receive an FBI Security Clearance

• The FBI is an equal opportunity employer and supports workforce diversity

 

-For Immediate Release-

CONTACT: ALTERNATIVE CONTACT Sonia Galvez Lexie Fatianow High Rise Consulting Account Coordinator Public Relations Department Head EdVenture Partners University of Illinois at Chicago Consulting Agency (708) 257-9914 (630) 932-7853 sgalve4@uic.edu lfatianow@edventurepartners.com

FBI AND UIC INVESTIGATE CAREER OPPORTUNTIES!

Internship with EdVenture Partners develops students’ hands-on marketing experience

Chicago, IL- September 18, 2010- This Fall 2010 semester, the Federal Bureau of Investigation (FBI) has teamed up with students at the University of Illinois at Chicago campus. Professor David Koehler’s Advertising and Sales Promotion class formed High Rise Consulting, a student run marketing agency, to participate in a semester-long internship program with the FBI. As part of the FBI Collegiate Marketing and Recruitment Program, students will develop and implement their own marketing campaign to promote FBI career opportunities to qualified candidates. The University of Illinois at Chicago is one of only seven schools nationally participating in the program. This Fall 2010 semester, students have created a working marketing agency to research, develop, execute, and evaluate a campaign. Students have received a $3,000 budget to bring their campaign plans to life. The goal of the campaign is to increase awareness and consideration of FBI career opportunities as an Investigative Specialist or Language Analyst. The campaign is targeted toward students possessing critical thinking skills in: accounting/finance, engineering, computer science/information technology, physical sciences and math, intelligence experience, law experience, law enforcement, or investigative experience, military experience, and fluency in a foreign language. Critical languages for the Language Analyst position includes: Arabic, Chinese-Mandarin, Farsi, Hebrew, Hindi, Korean, Spanish, and Urdu. A complete list of more languages can be found at: www.fbijobs.gov. By partnering with universities, the FBI is able to collaborate with students who develop creative strategies to efficiently reach their peers. The FBI Collegiate Marketing and Recruitment Program is designed to bridge the gap between industry and education, providing students with valuable hands-on experiences. The program is coordinated by EdVenture Partners, an education-marketing agency that designs unique industry-education partnership at campuses around the United States. EdVenture Partners, in conjunction with the FBI, provides each student agency with the resources and guidance necessary to design and implement their marketing campaign. Watch for more information about the Collegiate Marketing and Recruitment Program at UIC throughout the Fall 2010 semester. For more information, please contact Sonia Galvez at (708) 257-9914 or sgalve4@uic.edu

“Uncover Your Potential”

-For Immediate Release-

CONTACT: ALTERNATIVE CONTACT Sonia Galvez Lexie Fatianow High Rise Consulting Account Coordinator Public Relations Department Head EdVenture Partners University of Illinois at Chicago Consulting Agency (708) 257-9914 (630) 932-7853 sgalve4@uic.edu lfatianow@edventurepartners.com

FBI AND HIGH RISE CONSULTING “MAGNIFY YOUR POSSIBILITIES” UIC Chicago Students Are Bringing a FBI Career Fair to Campus

Chicago IL - September 23, 2010 - High Rise Consulting, a group of UIC students, are welcoming the FBI to campus on Tuesday, November 9, 2010 to increase awareness and consideration of extraordinary career opportunities by hosting an event that features a live DJ, fun games, and discounts to local businesses. The event will be held in the Montgomery Ward Lounge and Quad from 11:00 AM to 3:00 PM located at 750 S. Halsted. “Magnify Your Possibilities” is the climax of a semester-long program with High Rise Consulting students who were challenged to create a marketing campaign increasing awareness and consideration of FBI career opportunities, specifically with the Investigative Specialist and Language Analyst positions. Desired skills for Investigative Specialists include: computer science/information technology, law enforcement/investigative experience, military experience, and foreign language abilities. Language Analysts are required to have: US citizenship, native or near native fluency in a foreign language, and a level of cultural awareness of the country the language is spoken. However, the event is not the end for the University of Illinois at Chicago students. A post-campaign evaluation will be implemented to assess the campaign’s success and determine the effect the event had on campus. At the end of the semester, students will present their post-campaign research results to FBI representatives. The FBI Collegiate Marketing and Recruitment Program is designed to bridge the gap between industry and education, providing students with valuable, hands-on experience. The program is coordinated by EdVenture Partners, an education-marketing agency that designs industry-education partnership at campuses in the U.S. For more information, regarding the FBI Collegiate Marketing and Recruitment Program please contact Sonia Galvez at (708) 257-9914 or sgalve4@uic.edu.

“Uncover Your Potential”

-For Immediate Release-

CONTACT: ALTERNATIVE CONTACT Sonia Galvez Lexie Fatianow High Rise Consulting Account Coordinator Public Relations Department Head EdVenture Partners University of Illinois at Chicago Consulting Agency (708) 257-9914 (630) 932-7853 sgalve4@uic.edu lfatianow@edventurepartners.com

HIGH RISE CONSULTING GOES SKY-HIGH!

FBI Congratulates UIC Students Amazing Marketing Campaign

Chicago, IL - November 11, 2010 - High Rise Consulting, a University of Illinois at Chicago student-run marketing agency, received praise from the Federal Bureau of Investigation (FBI) after successfully executing a marketing campaign to increase applicants for Investigative Specialist or Language Analyst careers. Nearly 1,000,000 advertising impressions were generated through a campaign consisting of word of mouth, social networking, print and online advertising, which was designed to show the appealing attributes of FBI careers to qualified candidates. The semester-long campaign program provided students the opportunity to form an operating marketing agency and work for a real-world client, the FBI. High Rise Consulting, formed by sixteen students, was one of only seven other universities nationwide chosen to participate in the FBI Collegiate Marketing and Recruitment Program. Students began the campaign with extensive research of their target market to develop a marketing campaign promoting awareness of FBI career opportunities. The team hosted an on-campus main event “Magnify Your Possibilities” on November 9, 2010. The event featured activities such as a live DJ, giveaways and free food for all attendees. During the event, FBI recruiters were present to answer questions and provide information regarding the benefits and opportunities the FBI offers. “The team did an outstanding job!” stated Professor David Koehler. After the event, students conducted post-campaign research to assess the success of their campaign and its impact. The main event was a success with over 500 attendees. Insight based on the collected data revealed knowledge about the FBI opportunities increased by over 50%. The entire campaign created a ROI of 98%. To conclude the semester-long program, the team will present their campaign’s results to FBI representatives. The FBI Collegiate Marketing and Recruitment Program is designed to bridge the gap between industry and education, providing students with valuable hands-on experience. The program coordinated by EdVenture Partners, an education-marketing agency, designs unique industry-education partnerships at campuses across the nation/country.

“Uncover Your Potential”

•