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McGraw-Hill Fall 2008

McGraw-Hi l l Fal l 2008

M c G r a w - H i l l F a l l 2 0 0 8

CONTENTSBusiness 3

Consumer 65

Sports 89

Education 103

Test Prep & Study Guides and Teacher Interest

World Language 113

Computing 137

Technical 169

Medical/Nursing 191

American Cancer Society 201

American Diabetes Association 207

Entrepreneur Press 213

Index 229

Ordering Information 251

Experts in Every Field.Books for Every Reader.

Featured in BusinessWeek, Fortune, Barron’s and on FOX Business Channel, CNBC, and

Bloomberg News

The BusinessWeek Business, USA Today Money, and

Wall Street Journal Business Bestseller

The Wall Street Journal Bestseller

Greenspan’s BubblesHardcover | $21.95 TR

978-0-07-159158-4 0-07-159158-3

The Starbucks ExperienceHardcover | $24.95 TR

978-0-07-147784-0 0-07-147784-5

Wooden on LeadershipHardcover | $24.95 TR

978-0-07-145339-4 0-07-145339-3

HappierHardcover | $21.95 TR

978-0-07-149239-3 0-07-149239-9

NCLEX-RN ReviewPaperback | $34.95 IB

978-0-07-148431-2 0-07-148431-0

NCLEX-PN ReviewPaperback | $34.95 IB

978-0-07-148430-5 0-07-148430-2

The New York Times Bestseller

NEW! The program that delivers a 98% pass rate!

brag page ad.indd 1 3/5/08 12:07:56 PM

M c G r a w - H i l l F a l l 2 0 0 8

BUSINESS

4 F a l l 2 0 0 8

The NEW global standard for innovation fromthe world’s most influential managementthinker—C.K. Prahalad

From the greatest minds in business today comes a brilliant new blueprint for corporate growth and inno-vation. With this new landmark work, C.K. Prahaladand M.S. Krishnan suggest a major shift in organiza-tional structure—one where IT and the respectivemanagement structure form the fundamental foun-dation of a corporation. The future growth of everybusiness depends on it. Once an organization can rec-ognize this, it will be able to innovate processes andproducts that mobilize and deploy both technology andglobal resources. This will result in unique customerexperiences that will delight the end consumer of thefuture.

• The highly-anticipated new masterwork from businesslegend Prahalad and management expert Krishnan

• The authors tested these ideas with 500 corporateleaders at global firms and have been featured inevery major business media outlet, includingBusinessWeek, NPR, the BBC, Forbes, Fortune, theFinancial Times, and more

• Prahalad was named “The World’s Most InfluentialManagement Thinker” in 2007 by the Times of London

C.K. Prahalad (Ann Arbor, MI) is the internationalbestselling author of Competing for the Future and The Fortuneat the Bottom of the Pyramid, an award-winning business leader,and a world-renowned thinker on corporate innovation. He isthe Paul and Ruth McCracken Distinguished UniversityProfessor of Strategy, Ross School of Business, University ofMichigan.

M.S. Krishnan (Ann Arbor, MI) is a Hallman Fellow &Professor of Business Information and Technology, RossSchool of Business, University of Michigan.

THE NEW AGE OF INNOVATIONDriving Co-created Value Through Global NetworksC.K. Prahalad and M.S. Krishnan

M A Y

McGraw-Hill • Business/Management

Hardcover • 6 × 9 • 304 pp

ISBN-13: 978-0-07-159828-6

ISBN-10/MHID: 0-07-159828-6

$29.95TR ($32.95 CAN)

Rights: World

PROMOTIONAL CAMPAIGN

• National Print and BroadcastPublicity Campaign

• Online Promotions

• Tie-In with Authors’ Speaking Engagements

• Co-promotion with Information Week

5M c G r a w - H i l l

Must-have success strategies in a buyer’smarket for today’s 14 million real estateagents

Many real estate agents have had their most productiveyears in a buyer’s market—and the past year has seenone of the strongest in recent memory. The secret is inusing the right strategies to make target propertiesstand out. Based on the aggressive training programthat Keller Williams has used to train agents to thrivein “down” markets,The Shift delivers 12 tactics thatbring agents profitable sales.

• Keller Williams has held seminars on thriving in abuyer’s market with more 6,000 agents in just thepast three months

• Keller Williams is an international real estatecompany with more than 600 offices located acrossthe United States and Canada

• Walks agents through the real estate market cyclesand empowers them to choose the right tactics forthe right market conditions

• More than 65 percent of all real estate agents hadnever even experienced a buyers’ market before lastyear and most have no idea how to be successful inthe current climate

Gary Keller (Austin, TX) is founder of Keller Williams®

Realty International, one of the largest real estate companiesin North America with more than 75,000 associates.

Also from Keller Williams:

The Millionaire Real Estate AgentPaperback • $21.95TR978-0-07-144404-0 • 0-07-144404-1

The Millionaire Real Estate InvestorPaperback • $21.95TR978-0-07-144637-2 • 0-07-144637-0

A PA P E R B AC K O R I G I N A L

THE SHIFT How Top Real Estate Agents Tackle Tough TimesGary Keller with Dave Jenks and Jay Papasan

S E P T E M B E R

McGraw-Hill • Business/Real Estate

Paperback • 7 × 9 • 200 pp

ISBN 13: 978-0-07-160526-7

ISBN 10/MHID: 0-07-160526-6

$18.95TR ($20.95 CAN)

Rights: World

The celebrated Harvard professor and New York Times bestselling authortackles one of our most vital global issues: health care and innovation.

In his brilliant and groundbreaking books—The Innovator’s Dilemma, The Innovator’s Solution,and Disrupting Class—Harvard Business School’s Clayton Christensen has changed the waythe world thinks about thinking and change. Now, with the aid of two pioneers in thehealth-care industry, he applies his revolutionary principles to a broken system in dire needof innovation. Using cutting-edge technologies and consumer-driven alternatives, he showsbusinesses, insurance companies, and health workers how to lower costs, improve care,and streamline the process, benefiting companies, doctors, and patients alike. This is realinnovation at work, an eye-opening manifesto that’s sure to spark international debate—and much-needed change—for generations to come.

• The highly anticipated new book from the legendary Harvard professor

• Includes innovative solutions to one of the biggest hot-button issues this election year—and forges a path to progressive innovation in a wide variety of industries

• Christensen will speak on the subject in major cities and events nationwide

6 F a l l 2 0 0 8

INNOVATOR ’SxPRESCRIPTION

THE

A

DISRUPTIVE SOLUTION

TO HEALTH CARE

Clayton M. Christensen, Jerome H. Grossman, M.D., and Jason Hwang, M.D.

S E P T E M B E R

McGraw-Hill • Business


ISBN-13: 978-0-07-159208-6

ISBN-10/MHID: 0-07-159208-3

$32.95TR ($35.95 CAN)

Rights: World


• National Advertising

• National Print Publicity Campaign

• National Broadcast Publicity Campaign


• Tie-In with Author’s Speaking Engagements

Innovative Ideas from Clayton M. Christensen:

Christensen: Disrupting ClassHardcover • $32.95TR978-0-07-159206-2 • 0-07-159206-7

Clayton M.Christensen(Cambridge, MA) isthe Robert and JaneCizik Professor of

Business Administration at theHarvard Business School. A leaderin innovative thinking, he has cap-tured a worldwide audience withhis bestsellers, including TheInnovator’s Solution and TheInnovator’s Dilemma, winner of theGlobal Business Book Award andBest Business Book the Year. Jerome H. Grossman M.D.(Boston, MA) is a senior fellow anddirector of the Healthcare DeliveryProject at Harvard University. Jason Hwang, M.D. (Boston, MA)is an internal medicine physicianand Harvard MBA.


Clay Christensen’s latest landmark in innovation

“Just as kids await the next Harry Potterinstallment, so do business leaders look forClayton M. Christensen’s next offering.”

—Inc. magazine

8 F a l l 2 0 0 8

Save money and build home equity with asustainable, ecologically sound home

The economic benefits of going green have becomeincreasingly more convincing with every new inno-vation in energy creation and consumption. The secondbook in the series by bestselling author Gary Keller,CEO of Keller Williams Realty—North America’sfastest growing real estate company—Green Your Homearms homeowners and homebuyers alike with every-thing they need to know about creating and buyingsustainable, eco-friendly homes. The only all-in-oneguide of its kind it is brimming with expert advice andguidance on how to introduce sustainable practicesinto virtually any home.

• One of the first books to educate homeowners in thefull range of economically feasible, environmentallyfriendly building and remodeling options

• Features insights from hundreds of homeowners andenergy and construction experts, as well as theexpert agents at Keller Williams Realty

• Federal and state governments across the UnitedStates are gearing up to offer extensive tax incentivepackages and other initiatives to homeowners whoopt for green energy practices and building materialsin their homes

Gary Keller (Austin, TX) is CEO of Keller Williams RealityInternational, one of the largest real estate companies inNorth America, with more than 75,000 associates in the USand Canada.

Also from Keller Williams:

Villani and Davis: FlipPaperback • $21.95TR978-0-07-148610-1 • 0-07-148610-0

Keller, Jenks, and Papasan: Your First HomePaperback • $16.95TR978-0-07-154621-8 • 0-07-154621-9


GREEN YOUR HOMEA Keller Williams GuideGary Keller with Dave Jenks and Jay Papasan

S E P T E M B E R


Paperback • 7½ × 7½ • 200 pp

ISBN-13: 978-0-07-148985-0

ISBN-10/MHID: 0-07-148985-1

$16.95TR ($18.95 CAN)

Rights: World


• National Print PublicityCampaign



China's massive new financial clout andhow to prepare for and profit from it

Now standing at more than a trillion dollars—much ofit in U.S. currency—China’s sovereign wealth fund,created to manage the investments of China’s nationaltreasury, has the potential to reshape the globalpolitical and economic landscape.

Written by a top American attorney, Inside ChinaInvestment Corp explains how China created thisreserve, how the country will manage these funds, andits controversial acquisitions, including Blackstone andMorgan Stanley. The resulting primer is an essentialguide to navigating and profiting from a new economicworld order.

• China’s vast wealth represents an enormousimbalance in the global economy, but also opens upnew wealth creation opportunities

• A must-read for government policy makers, hedgefund and asset management firms, global investmentbank personnel, retail investors, MBAs, and all othersconcerned with China’s $1.5 trillion cache

Steven H. Davis, JD (New York, NY) is Chairman of Dewey& LeBoeuf LLP, a 1,500-lawyer firm with global offices.

Related McGraw-Hill Title:

Engardio: ChindiaPaperback • $18.95TR978-0-07-147657-7 • 0-07-147657-1

INSIDE CHINA INVESTMENT CORPHow China’s Sovereign Wealth Fund Is Buying the WorldSteven H. Davis

S E P T E M B E R



ISBN-13: 978-0-07-160302-7

ISBN-10/MHID: 0-07-160302-6

$34.95TR ($37.95 CAN)

Rights: World

One of the business world’s most highly-regarded innovators offers her ideas on how to close the innovation gap Is innovation magic, luck, or just another process to be managed? Are innovators born or taught?Written by one of the technology industry’s most respected entrepreneurs and innovators, Closingthe Innovation Gap answers those and other important questions for business leaders, entrepreneurs,public policy makers, academics, and anyone interested in America’s future.

Entrepreneur and former Cisco CTO Judy Estrin explores the evolution of science and technologyafter World War II to illustrate why innovation is so crucial to economic, social, and cultural devel-opment. Without a thriving “innovation ecosystem,” says Estrin, the United States will not be able toleverage rapidly-changing conditions and prevail in the emerging global economy. She outlines thedistinctive life-cycles of each area of this ecosystem—research, development, and application—andgoes on to describe the forces that are eroding it, explaining clearly how and why companies and countries lose their innovative edge. Then she offerspractical advice and guidance on what business leaders,policy makers, entrepreneurs, and educators can do to reignite the spark of scientific and technological creativity in organizations and the country.

• Offers a fresh take on the “innovation gap” and provides a common framework and vocabulary for addressing the key issues involved

• Includes case studies and examples from both high-powered global companies and startups

• Features enthusiastic endorsements from formerIntel CEO Andy Grove, Disney’s Bob Iger, astronautand Sally Ride Science CEO, Sally Ride, and RogerMcNamee, founder of Elevation Partners, a privateequity firm

10 F a l l 2 0 0 8

Judy Estrin

Follow the Innovation Ecosystem:

CLOSING THEINNOVATION GAP

Re-igniting the Spark of Creativity in a Global Economy

S E P T E M B E R

McGraw-Hill • Business/Economics


ISBN-13: 978-0-07-149987-3

ISBN-10/MHID: 0-07-149987-3

$27.95TR ($30.95 CAN)

Rights: World





Judith Estrin(Menlo Park, CA)is CEO of Packet DesignManagementCompany, LLC.

She has been cofounder of seventechnology companies with BillCarrico, and was chief technologyofficer at Cisco. Shie is a memberof the board of directors of TheWalt Disney Corporation andFedEx Corporation. She is also amember of the technical advisoryboards of Stanford’s school ofengineering and of Bio-X campuswide interdisciplinary initiative.


From One of Fortune Magazine’s top 50 Most Powerful Women in

American Business


Bryan and Joyce: Mobilizing Minds Hardcover • 29.95TR978-0-07-149082-5 • 0-07-149082-5

Estrin has been named three times to FortuneMagazine’s list of the 50 most powerful women inAmerican business. She sits on the boards of directorsof The Walt Disney Company and The FedExCorporation as well as two venture backed startupcompanies, Packet Design, Inc. and Arch Rock, Inc

12 F a l l 2 0 0 8

From one of the “The World’s 100 MostPowerful Women” (Forbes)—an inspiringcollection of stories, insights, and profoundlife lessons

As a daughter, wife, mother, grandmother, and CEO,Marilyn Carlson Nelson has always put people first.This priority has created a uniquely caring philosophyof corporate leadership that has enabled Carlson tobecome one of the world’s largest privately-held com-panies. In How We Lead Matters, Carlson Nelson revealshow a meaningful legacy is built one day at a time.

• Named one of “America’s Best Leaders” by U.S. News& World Report, Carlson Nelson has achievedworldwide recognition for the Carlson brands oftravel, hotel and restaurants with annual system-widerevenues of nearly $40 billion and more than 200,000employees

• Carlson Nelson’s insights are paired with memorablequotes from Mahatma Gandhi, Anne Frank, OscarWilde, Eleanor Roosevelt, and many others

• Carlson will aggressively promote the book throughCarlson brand hotels worldwide and with authorspeaking engagements

• In 2008, Carlson Nelson has been featured in USAToday, Financial Times, The Wall Street Journal, Forbes, Les Echos, and Working Mother

Marilyn Carlson Nelson (Minneapolis, MN) is chairmanand CEO of Carlson, a global group of companies providingtravel, hotel, restaurant, and marketing services, including suchbrands as Radisson and Regent hotels, Country Inns & Suites,Park Inn, Park Plaza, Carlson Wagonlit Travel, and T.G.I.Friday’s.


Wooden: Wooden on LeadershipHardcover • 24.95TR978-0-07-145339-4 • 0-07-145339-3

HOW WE LEAD MATTERSReflections on a Life of LeadershipMarilyn Carlson Nelson with Deborah CundyForeword by David Gergen

S E P T E M B E R

McGraw-Hill • Business/Leadership

Hardcover • 6 × 79⁄16 • 144pp

ISBN-13: 978-0-07-160017-0

ISBN-10/MHID: 0-07-160017-5

$19.95TR ($21.95 CAN)

Rights: World


New York Times bestselling author LarinaKase explains how to identify and changethe behavior that holds people back

Many who want to advance in the workplace are facedwith their own innate fear of change, even positivechange that could move their career forward. Buildingon her work in The Confident Speaker, Larina Kasepushes readers into their “Discomfort Zone,” givingthem strategies to navigate unfamiliar anduncomfortable areas. They will also be better able todistinguish the positive decisions and actions that willpush them up the corporate ladder, instead of keepingthem trapped in a stifling professional existence.

• Features first-hand interviews from top businessgurus, including Joe Vitale, Seth Godin, and TimSanders

• Kase is the go-to person for the media forconfronting workplace anxiety. She’s been regularlyinterviewed in Entrepreneur, the New York Times,Washington Post, LA Times, and Chicago Tribune amongothers

• Includes action steps, checklists, and self-evaluationsto help readers obtain the levels of comfort theyneed to get to the next level in their career

Dr. Larina Kase (Philadelphia, PA) is a business psychologist,New York Times bestselling author, professional speaker, andthe founder and president of Performance & SuccessCoaching LLC, an international business consultancy. Sherecently served on the clinical faculty at the world-renownedCenter for the Treatment and Study of Anxiety of theUniversity of Pennsylvania.

Also by Larina Kase:

Kase and Monarth: The Confident SpeakerPaperback • $16.95TR978-0-07-148149-6 • 0-07-148149-4

THE CONFIDENT LEADERHow the Most Successful People Go From Effective to Exceptional Larina Kase

S E P T E M B E R

McGraw-Hill • Business/Motivational


ISBN-13: 978-0-07-154988-2

ISBN-10/MHID: 0-07-154988-9

$18.95TR ($20.95 CAN)

Rights: World

14 F a l l 2 0 0 8

Ramp up performance company-wide with a fully-engaged workforce

Lee Colan, one of America’s top leadership trainers,provides a prescriptive guide for managers, executives,and leaders at all levels to inspire and motivate theiremployees to deliver tremendous value for their organ-ization. Engaging the Hearts and Minds of All YourEmployees equips readers to meet their employees’basic intellectual and emotional needs, while assessingtheir own engagement style and creating a strategy forconsistent performance growth.

“Colan gives us a framework and a practical guide.The result is…an advantage that our competitors willfind very difficult to replicate.”

—Steven Leven, (Retired) Senior Vice President,Worldwide Human Resources Texas Instruments

• A quick and entertaining read, this book is alsopacked with tools that managers can use immediatelyto boost performance

• The book will be promoted through CornerstoneLeadership Institute, a prominent leadership con-sulting firm

• From emerging companies to the Fortune 500, organizations around the world have experienced the positive impact of Lee’s practical approach

Lee J. Colan, Ph.D. (Dallas, TX) is president of The LGroup, Inc., a Dallas, Texas-based consulting firm. He is a high-energy executive advisor, author, and leadership expert whohas built a track record of successfully managing the chal-lenges of rapid organizational change.


Sanders: Built to ServeHardcover • $24.95TR978-0-07-149792-3 • 0-07-149792-7

ENGAGING THE HEARTS AND MINDS OFALL YOUR EMPLOYEESHow to Ignite Passionate Performance for Better Business ResultsLee J. Colan, Ph.D.

S E P T E M B E R



ISBN-13: 978-160215-0

ISBN-10/MHID: 0-07-160215-1

$24.95TR ($26.95 CAN)

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• National Broadcast PublicityCampaign



The latest, most up-to-date information onone of real estate’s greatest investmentopportunities

Savvy real estate investors are ready to take advantageof rising foreclosure rates, but need expert guidance tonavigate this profitable market sector. This fresh updateof Buying Real Estate Foreclosures gives investors all theinformation they need to find and finance bargain prop-erties from banks, savings and loan companies, publicauctions, government agencies, or any other source.Full of handy resources—worksheets, checklists,sample documents, and more—this is a reliable, prof-itable guide for experienced and first-time investorsalike.

• Buying Real Estate Foreclosures has sold more than150,000 copies

• Completely updated with 40 percent new and revised material

• Kollen-Rice has appeared as a foreclosure expert ontelevision and radio talk shows including, “TheDolans-Smart Money” (CNBC, WOR 710 AM),“Bernard Meltzer” (WOR 710 AM), and “US News &World Report”(CNBC)”

Melissa Kollen-Rice (Commack, NY) is a real estateattorney with nearly 20 years of experience in all areas ofreal estate. She is a well-regarded expert on foreclosureinvesting.


McLean: Making Money in ForeclosuresPaperback • $19.95TR978-0-07-147918-9 • 0-07-147918-X

T H I R D E D I T I O N

BUYING REAL ESTATE FORECLOSURESMelissa Kollen-Rice

S E P T E M B E R



ISBN-13: 978-0-07-154661-4

ISBN-10/MHID: 0-07-154661-8

$22.95TR ($24.95 CAN)

Previous ISBN: 2003

978-0-07-141238-4 • 0-07-141238-7

Rights: World

A professional skeptic offers his thoroughlyentertaining first-hand account of BerkshireHathaway and the surprising goings on at thecompany’s annual shareholders’ meeting

The weekend-long rite of spring that is the Berkshire Hathawayannual meeting attracts tens of thousands of people to Omaha,Nebraska, each year. They come to eat steak, buy furniture at a dis-count, and bask in the brilliance of value investor extraordinaire,Warren Buffet. Last year’s meeting drew more than 25,000 people toOmaha, among them hedge fund manager and financial commentatorJeff Matthews. The first book-length account of the meeting,Pilgrimage to Warren Buffet’s Omaha, offers readers a skeptic’s up-close-and-personal look at Nebraska’s notorious financial hoedown.Literate, funny, and informed by the author’s keen financial savvy, thebook also provides answers to many previously unanswered ques-tions about Buffet and the Berkshire Hathaway family of companies.

• A highly entertaining account that pulls back the curtain onBerkshire-Hathaway and raises several questions about how thecompany operates and its future prospects

• Matthews’ blog, “Jeff Matthews Is Not Making This Up,” has a largeand loyal following among financial professionals and individualinvestors, world-wide, and is regularly featured in the Wall StreetJournal’s blog roll

• Matthews has written for a variety of trade publications fromTheStreet.com to Computer Reseller News, and has appeared onCNBC’s “Kudlow and Company” to discuss current businessevents

16 F a l l 2 0 0 8

Pilgrimage to Warren Buffett’s

OMAHAA Hedge Fund Manager’s Dispatches from Insidethe Berkshire Hathaway Annual Meeting

Jeff Matthews

D E C E M B E R

McGraw-Hill • Business/Investing


ISBN-13: 978-0-07-160197-9

ISBN-10/MHID: 0-07-160197-X

$24.95TR ($26.95 CAN)

Rights: World





Related McGraw-Hill Titles:

Faith: Way of the Turtle Hardcover • $27.95TR978-0-07-148664-4 • 0-07-148664-X

Markman: The New Day Trader AdvantageHardcover • $27.95TR978-0-07-150852-0 • 0-07-150852-X

Siegel: Stocks for the Long Run Hardcover • $34.95TR978-0-07-149470-0 • 0-07-149470-7

Jeff Matthews(Fairfield, CT)founded RamPartners, LP, ahedge fundbased inGreenwich, CT, in 1994.

His distictive, financial blog, JeffMatthews Is Not Making This Up, isregularly featured in the Wall StreetJournal’s blog roll.


Welcome to the

“Woodstock of Capitalism”

18 F a l l 2 0 0 8

Techniques that keep customers coming back—from fourteen of today’s top companies

In The Customer Rules Britt Beemer, one of the nation’stop consumer researchers and marketing consultants,teams up with seasoned business writer Robert L.Shook to show business owners and top managementhow fourteen of today’s most successful enterprisesachieve top-notch customer service. Through theirresearch Beemer and Shook distill vital lessons thatreaders can immediately put to work in their organiza-tions in order to build stonger customer loyalty andincreased market share.

• Based on years of original research conducted by oneof the world’s most respected market researchers

• Features in-depth interviews with top management atfourteen of today’s most successful companies,including Chubb, Mary Kay, Lexus, Johnson & Johnson,Four Seasons Hotels and Resorts, Harrah’s, RE/MAX,Edward Jones, and NetJets

• Beemer is founder and CEO of America’s ResearchGroup (ARG), one of the nation’s foremost consumerresearch and marketing consultancies

C. Britt Beemer (Orlando, FL) is founder and CEO ofAmerica’s Research Group and a frequent media commen-tator on retail sales and trends.Robert L. Shook (Columbus, OH) has authored numerousbusiness bestsellers, including five New York Times bestsellers.


Michelli: The Starbucks ExperienceHardcover • $21.95TR978-0-07-147784-0 • 0-07-147784-5

Gitell: The Southwest Airlines WayPaperback • $16.95TR978-0-07-145827-6 • 0-07-145827-1

THE CUSTOMER RULESThe 14 Indispensable, Irrefutable, and Indisputable Qualities of the GreatestCompanies in the WorldC. Britt Beemer and Robert L. Shook

S E P T E M B E R



ISBN-13: 978-0-07-160365-2

ISBN-10/MHID: 0-07-160365-4

$26.95TR ($29.95 CAN)

Rights: World





Proven techniques to create a more energy-efficient and profitable enterprise

As environmental issues become more pressing, busi-nesses must find ways to conserve energy—saving onexpenses and improving their bottom line. GreenBusiness Basics helps readers to gain a better under-standing on the many “green” topics of our day thatcan affect their business (such as greenhouse gassesand emission trading).

• Gives readers the basic steps needed to plan effec-tively and efficiently

• Global warming and climate change are major issuesthat are changing the course of businesses andmarkets

• This is a readable and easy to understand title on thistopic at the intro-level end of the market

Nick Dallas (Melbourne, Australia) has authored othermultidisciplinary titles, including McGraw-Hill’s How to doBusiness in China. (978-0-07-159723-4 • 0-07-159723-9 (2008))

Also in the Mighty Managers series:

Maginn: Managing in Times of ChangeHardcover • $12.95TR978-0-07-148436-7 • 0-07-148436-1

Zenger: The Handbook for LeadersHardcover • $12.95TR978-0-07-148438-1 • 0-07-148438-8

Cox Leadership When the Heat is OnHardcover • $12.95TR978-0-07-148653-8 • 0-07-148653-4

Heerkens: Project ManagementHardcover • $12.95TR978-0-07-148652-1 • 0-07-148652-6

Bruce: How to Motivate Every EmployeeHardcover • $12.95TR978-0-07-146330-0 • 0-07-146330-5

GREEN BUSINESS BASICS24 Lessons for Meeting the Challenges of Global WarmingNick Dallas

S E P T E M B E R


Hardcover • 5¼ × 8¼ • 128 pp

ISBN 13: 978-0-07-160357-7

ISBN 10/MHID: 0-07-160357-3

$12.95TR ($13.95 CAN)

Rights: World

20 F a l l 2 0 0 8

At last, a comprehensive, how-to guide foraspiring green entrepreneurs

Written for both experienced entrepreneurs andbusiness novices, Green Your Small Business outfitsreaders with expert how-to advice and guidance onstarting, building, and growing a green business. Cooneywalks readers through the green business basics, frommarket research and financing to handling key legal andinsurance issues. He then goes on to deliver a goldmine of solid green start-up ideas, covering everythingfrom green wedding planning to green financial servicesto green travel planning.

• Green industries and green consumerism are experi-encing massive global growth: organic food sales aregrowing 17-20%, production and sale of biodiesel fuelhas increased by 200-300% annually, and green energyconsumption has risen 1000% in five years

• The U.S Department of Energy estimates that pur-chasing of green energy has risen 1000% in five years;funds allocated to Socially Responsible Investing (SRI)will increase to $3 trillion by 2011, an increase ofalmost 50% in ten years

• Still in his twenties, Scott Cooney has a proven trackrecord as ecopreneur with a string of successfulgreen businesses to his credit

• The book includes first-hand experiences of severalsuccessful ecopreneurs interviewed by the author

Scott Cooney (Salt Lake City, NV) has started, grown, andsold three successful green businesses in the past four years,and he is currently developing two more.

GREEN YOUR SMALL BUSINESSProfitable Ways to Become an EcopreneurScott Cooney

S E P T E M B E R

McGraw-Hill • Business/Small Business


ISBN-13: 978-0-07-160293-8

ISBN-10/MHID: 0-07-160293-3

$19.95TR ($21.95 CAN)

Rights: World


S E P T E M B E R



ISBN 13: 978-0-07-148565-4

ISBN 10/MHID: 0-07-148565-1

$22.95TR ($24.95 CAN)

Rights: World

Complete Perfect PhrasesWith more than 550,000 copies in print, the Perfect Phrases series has become the source profes-sionals can turn to for well-crafted phrases that enhance business communication. Now theComplete Perfect Phrases series packs three Perfect Phrases titles into these comprehensive edi-tions—giving managers and job seekers all the phrases, expertise, and guidance they need to meetand exceed their goals.

S E P T E M B E R

McGraw-Hill • Business/Careers


ISBN 13: 978-0-07-148566-1

ISBN 10/MHID: 0-07-148566-X

$19.95TR ($21.95 CAN)

Rights: World

THE COMPLETE BOOK OF PERFECT PHRASES FOR EFFECTIVE MANAGERSDouglas Max, Robert Bacal, Ann Bruce, Harriet Diamond,& Linda Eve Diamond


THE COMPLETE BOOK OF PERFECT PHRASES FOR SUCCESSFUL JOB SEEKERSMichael Betrus and Carole Martin

22 F a l l 2 0 0 8

O C T O B E R



ISBN-13: 978-0-07-160052-1

ISBN-10/MHID: 0-07-160052-3

$9.95TR ($10.95 CAN)

Rights: World

Whether it’s selling real estate, managing a business, or handling any toughscenario, the Perfect Phrases series has the tools for precise, effective com-munication. With Perfect Phrases books, readers have all the phrases theyneed to get things done, right at their fingertips!

O C T O B E R



ISBN-13: 978-0-07-160051-4

ISBN-10/MHID: 0-07-160051-5

$9.95TR ($10.95 CAN)

Rights: World


PERFECT PHRASES FOR MANAGINGYOUR SMALL BUSINESSRobert Bacal


PERFECT PHRASES FOR LANDLORDSAND PROPERTY MANAGERSJohn A. Yoegel

More thanhalf a million

PerfectPhrases books

sold!

PERFECT PHRASESFor Every Business Situation


Two global executives put high level leadersto the test

In their quest to discover what inspires people to lead,CEO Phil Harkins and cochairman Phil Swift interviewand profile the stories of a select group of leaders—from industry executives to national statesmen to self-made entrepreneurs, asking them the fundamentalquestion: Why Lead?

The answers they receive are startling in the common-ality of a recurring theme—that great leaders at somepoint in time all experience a transformational shiftthat motivates them to move to a level of thinking thatoperates outside the box of personal power andmaterial gain. In Search of Leadership reveals the qual-ities and life lessons of leaders who have made thisshift. As the authors find, all great leaders eventuallyrealize the need to serve not only their organization,but society and the world at large.

• Includes interviews with Benazir Bhutto, MikhailGorbachev, John Hammergren, and many otherremarkable leaders

• Linkage’s Leadership Academy, whose membershipnumbers more than 125,000, will create coursesbased on the material in this book

Phil Harkins (Concord, MA) is CEO and chairman of theboard of directors of Linkage Inc., a global organizationaldevelopment company that specializes in leadership devel-opment. Phil Swift (Alberta, CAN) is a founder, co-chairman, and director, ARC Financial, a private equity firmfocused on energy investing with more than $2 billion underits management.


Sanders: Built to ServeHardcover • $24.95TR978-0-07-149792-3 • 0-07-149792-7

Wooden: The Essential WoodenHardcover • $19.95TR978-0-07-148435-0 • 0-07-148435-3

IN SEARCH OF LEADERSHIPHow Great Leaders Answer the Question “Why Lead?” Phil Harkins and Phil SwiftForeword by Warren Bennis

O C T O B E R



ISBN-13: 978-0-07-160295-2

ISBN-10/MHID: 0-07-160295-X

$24.95TR ($26.95 CAN)

Rights: World




Lessons on leadership from one of the nation’s most elite fellowships

The White House Fellows program is one of the most exclusive and prestigious fel-lowships in the United States. Each year fewer than twenty Fellows are chosen from apool of nearly four thousand applicants to work alongside the president, vice pres-ident, cabinet secretaries, and other top government officials.

Written by a former Fellow and bestselling author who served in the administrationsof Ronald Reagan and George Bush, Secrets of the White House Fellows explores theprogram through the eyes of distinguished former Fellows whose professional andpersonal lives were transformed by their time spent at the sides of the nation’s mostpowerful elite. Working from in-depth interviews of the men and women profiled inthe book, as well as his own experiences in the White House, Charles P. Garciaextracts powerful insights into the nature of leadership and shares the secrets of suc-cessful leadership that readers can readily apply to virtually any field of endeavor.

• This is the first book to go behind the scenes of the White House Fellows programto reveal the secrets of how to be a dynamic, inspiring, and effective leader. Garciaprovides in-depth advice on how readers can apply these secrets to their profes-sional and personal lives

• Garcia worked in three Presidential administrations, founded one of the nation’sfastest-growing private companies, and was named one of the nation’s one hundredmost influential Hispanics by Univision Television. His first leadership book, A Messagefrom Garcia (Wiley, 2006), was a Wall Street Journal bestseller

• Garcia has appeared on CNN/Crossfire, FOX News, CBS, CNN, Univision,Telemundo, and CNN en Español; he was Telemundo’s behind-the-desk militaryanalyst during the 23-day period of combat operations in Iraq

24 F a l l 2 0 0 8

SECRETSOF THE

WHITE HOUSE FELLOWSThe Making of America’s Leadership Elite

Charles P. Garcia

O C T O B E R



ISBN-13: 978-0-07-159848-4

ISBN-10/MHID: 0-07-159848-0

$24.95TR ($26.95 CAN)

Rights: World





Insights from major figures• Government service (Former Secretary of State Colin Powell)

• Private Industry (NYSE CEO Marshall Carter)

• Nonprofit (former Red Cross President Marsha Evans)

• Journalism (former CNN CEO Tom Johnson)

• Military (former NATO Supreme Allied Commander Wesley Clark)

• Medicine (medical missionary Bernard Loeffke)

• Education (Stanford School of Business Dean Robert Joss)

Charles P.Garcia (BocaRaton, FL), is aformer WhiteHouse Fellow, agraduate of theUS Air Force

academy, a Columbia Law Schoolgraduate, and a bestselling author. In 2006, he sold his investmentbanking firm, which grew fromthree people to 60 offices in sevencountries; Inc. magazine had iden-tified it as one of the top tenfastest-growing privately held com-panies in the U.S. Garcia has beennamed entrepreneur of the year bythree national organizations.


Oval Office wisdom that createscorner-office success

26 F a l l 2 0 0 8

Take your business to the next level inperformance management—PerformanceLeadership

By taking a behavioral approach, Performance Leadershipchallenges conventional wisdom on the best practicesin performance management. This new approach worksto predict and improve organizational behavior tocreate strategic alignment, and to maximize businessperformance inside and outside the organization. FrankBuytendijk introduces his unique approach toperformance management and provides a practicalPerformance Leadership Framework to show howcompanies can build a common purpose, effectivelybridge conflicting objectives, and achieve resultsthrough all stakeholders.

• Driven by intense regulations and the need for trans-parency and global competitive pressure, performancemanagement is one of the hottest areas in businessand IT

• A highly respected authority, Buytendijk’s work isunparalleled, sometimes contrarian, always out-of-the-box and forward-thinking, but with a unique humantouch

• Buytendijk has been interviewed and quoted innumerous publications including the Financial Times,CFO Magazine, FSN, and a wide range of IT andbusiness newspapers and magazines around the world

Frank Buytendijk (The Netherlands) is one of the world’smost recognized and respected authorities on business intel-ligence and performance management.


Liker: Toyota TalentHardcover • $27.95TR978-0-07-147745-1 • 0-07-147745-4

PERFORMANCE LEADERSHIP The Next Practices to Motivate Your People, Align Stakeholders, and LeadYour IndustryFrank Buytendijk

O C T O B E R

McGraw-Hill

Business/Stragtegic Management


ISBN-13: 978-0-07-159964-1

ISBN-10/MHID: 0-07-159964-9

$29.95TR ($32.95 CAN)

Rights: All


Create an army of ambassadors who takereferral marketing to the next level

Power Referrals shows readers how to turn referralgivers into ambassadors who actually do the selling forthem. Sales guru Andrea Sittig-Rolf teaches herAmbassador Method, a step-by-step, practical yet inno-vative way to win and empower ambassadors todevelop new business.

“Follow [Sittig-Rolf ’s] strategies and you'll soon findboth your personal and business lives increasingexponentially.”

—Tom Hopkins, author of How to Master the Art of Selling

• Builds on the great success of books like EndlessReferrals and Get More Referrals Now

• Includes interviews from sales leaders such as ZigZiglar, Tom Hopkins, and Gerhard Gschwandtner

• Sittig-Rolf is a sales consultant whose clients includeMicrosoft, Hewlett-Packard, and Kimberly-Clark; shedoes 60–70 speaking engagements a year

Andrea Sittig-Rolf (Redmond, WA) is the founder andPresident of Sittig Incorporated, a sales training and con-sulting organization. She is also the developer and exclusiveprovider of The Blitz Experience®, an activity-based salestraining program.


Burg: Endless Referrals, Third EditionPaperback • $16.95TR978-0-07-146207-5 • 0-07-146207-4

Cates: Get More Referrals NowPaperback • $16.95TR978-0-07-141775-4 • 0-07-141775-3

POWER REFERRALSThe Ambassador Method for Empowering Others to Promote Your Businessand Do the Selling for YouAndrea Sittig-Rolf

O C T O B E R

McGraw-Hill • Business/Sales


ISBN-13: 978-0-07-159768-5

ISBN-10/MHID: 0-07-159768-9

$18.95TR ($21.95 CAN)

Rights: World

28 F a l l 2 0 0 8

The “guru of green business practices” (AP)provides a blueprint for creating greenstrategies in the new business landscape

Written by one of today’s most sought-after greenbusiness strategist, Strategies for the Green Economyoffers corporate leaders a comprehensive roadmap fornavigating and thriving in the new green economy.Drawing upon 20 years of experience working withindustry giants around the globe on going green, JoelMakower goes beyond recent bestsellers such as Greento Gold (Yale, 2006), to not merely extol the compet-itive advantages of going green, but to show why busi-nesses must create, implement, and communicate highlysuccessful green strategies—and how to do it.

• As everyone from BP to Nike to Wal-Mart touts theirenvironmental commitment, building green businessstrategies is a matter of business survival

• AP dubbed Makower the “guru of green business prac-tices,” and he regularly appears in the national media,including “Today,” Business Week, the New York Times, TheWall Street Journal, USA Today, Fortune, and Forbes

• Features groundbreaking, original research into con-sumers’ attitudes regarding green business practicesand tells inside stories of the greening of Wal-Mart,Clorox, Home Depot, Nike,Coca-Cola, Ford, GM,Hewlett-Packard, DuPont, and others

Joel Makower (Oakland, CA) is chairman and executiveeditor of Greener World Media, producer of acclaimed B-to-B sites GreenBiz.com, ClimateBiz.com, andGreenerBuildings.com. Cara Pike (British Columbia,Canada) is a top social change marketer and the foundingdirector of the Social Capital Project.


Tertzakian: A Thousand Barrels a SecondPaperback • $16.95TR978-0-07-149260-7 • 0-07-149260-7

STRATEGIES FOR THE GREEN ECONOMYOpportunities and Challenges in the New World of BusinessJoel Makower with Cara Pike

O C T O B E R

McGraw-Hill • Business/Green Business


ISBN-13: 978-0-07-160030-9

ISBN-10/MHID: 0-07-160030-2

$27.95TR ($30.95 CAN)

Rights: World





Invaluable hindsight from ten years of bullhunting

A Bull for All Seasons is the culmination of theremarkable 30-year investment career of DWSScudder vice chairman and self-described Wall Streetsurvivor Dr. Bob Froehlich, who has proven time andagain how to sniff out a bull market anytime, anywhere.

Drawing from 10 years’ worth of his most popularcommentaries and essays published on the DWSScudder website, the book focuses on Froehlich’sapproach to targeting investment opportunities in themost unlikely places by analyzing macro trends. Dr.Froehlich also shares his thoughts at the time of theinitial writing as well as his current views on each issue.A Bull for All Seasons brings Wall Street to Main Street,showing individual, active investors how to spotemerging bull markets.

• Dr. Froehlich’s investment strategies and principlesare evergreen and his commentaries are timeless

• Dr. Froehlich speaks to more than 500 audienceseach year and appears on business programs weekly

• Dr. Froehlich’s commentary and analysis is immenselypopular—his articles have garnered up to 500,000hits on DWS Scudder’s website

Dr. Rob Froehlich (Chicago, IL) is the vice chairman ofDWS Scudder. He also serves as chairman of the InvestorStrategy Committee. Dr. Froehlich is also a member ofDeutsche Bank Americas Tactical Allocation Committee.



Templeton and Phillips: Investing the Templeton Way Hardcover • 27.95TR978-0-07-154563-1 • 0-07-154563-8

A BULL FOR ALL SEASONSMain Street Strategies for Finding the Money in Any MarketDr. Bob Froehlich

O C T O B E R

McGraw-Hill • Business/investing


ISBN-13: 978-0-07-160002-6

ISBN-10/MHID: 0-07-160002-7

$27.95TR ($30.95 CAN)

Rights: World

30 F a l l 2 0 0 8

The updated edition of the essential guideto real estate financial calculations

Every real estate investor needs to know how to cal-culate cash flow, long-term gain, net operating income,and a few other basic financial formulas. The revisedand updated edition What Every Real Estate InvestorNeeds to Know About Cash Flow . . . helps readers tomaster the 36 most essential calculations thatdetermine property worth, projected profits, andinvestment potential. For beginning investors, realestate veterans, commercial brokers, sellers, andbuyers, this handy reference is a must-have for anyonewho wants to make sound decisions based on accuratecalculations.

• The only book of its kind, this is a top-selling realestate title for McGraw-Hill and a must-have foranyone involved in real estate investing

• Includes updates and adjustments of all calculations,expansion of sections on Internal Rate of Return, anew section on Capital Accumulation, and a much-needed index

Frank Gallinelli (New Haven, CT) is founder and presidentof RealData, Inc, the real estate industry’s leading investmentsoftware firm. Gallinelli is adjunct assistant professor forColumbia University’s Master of Science in Real EstateDevelopment program, teaching income-property analysis.


Dexter: Real Estate Debt Can Make You RichPaperback • $21.95TR978-0-07-147281-4 • 0-07-147281-9

R E V I S E D A N D E X PA N D E D E D I T I O N

WHAT EVERY REAL ESTATE INVESTOR NEEDS TO KNOW ABOUTCASH FLOW . . . AND 36 OTHER KEYFINANCIAL MEASURESFrank Gallinelli

O C T O B E R



ISBN-13: 978-0-07-160327-0

ISBN-10/MHID: 0-07-160327-1

$22.95TR ($24.95 CAN)

Previous ISBN: 0-07-142257-9

Rights: World


The international bestseller—now updatedfor an even bigger, brand-savvy market

Self-published in 2005, this step-by-step guide for pro-fessionals looking to develop a strong company brandhas become an international sensation, selling morethan 65,000 copies worldwide and hitting #3 on Japan’sbusiness bestseller list. This invaluable guide teachesreaders the vital principles and skills of personalbranding, including how to craft an emotionally res-onant branding message, create top-quality brandingtools, and attract a constant flow of business.

“Montoya’s Personal Branding ideas are going tochange how business owners and professionalspromote themselves.”

—Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire

• Includes brand-new material for today’s brand-con-scious market, with profiles of David Bach, Tony Little,Joan Rivers, Montel Williams, and many others

• Montoya will promote the book through his manyspeaking engagements and seminars

• Montoya is regularly in the public eye, appearing onFox News, MSNBC, CNN and ABC. He has beenfeatured in USA Today, Los Angeles Times, ChicagoTribune, New York Newsday, BBC, AFP, Reuter’s, and“CBS Marketwatch,” among many other outlets

Peter Montoya (Tustin, CA) is a world-renowned speaker,trainer, and media expert on Personal Branding.


Comaford-Lynch: Rules for Renegades Hardcover • $24.95TR978-0-07-148975-1 • 0-07-148975-4


THE BRAND CALLED YOUCreate a Personal Brand That Wins Attention and Grows Your BusinessPeter Montoya with Tim Vandehey

N O V E M B E R



ISBN-13: 978-0-07-159750-0

ISBN-10/MHID: 0-07-159750-6

$16.95TR ($18.95 CAN)

Rights: World

How do you ignite creativity, problem solving, and risk taking to scorebig in business? According to bestselling author Kevin Carroll, it’schild’s play!

Former 76ers athletic trainer Kevin Carroll, has turned his childhood passion for playingball into a bestselling franchise. In this fun and thoughtful follow-up to his bestsellingRules of the Red Rubber Ball (ESPN, 2007), Carroll switches the playing field to the work-place, where innovation, motivation, engagement, and teamwork are the headline issues.Drawing on “play profiles” from thought leaders, change agents, and business leaders, heshows readers how to bring a sense of play into the workplace to stimulate creativity,encourage risk-taking, achieve goals—and have a great time doing it.

• Newsweek called Rules of the Red Rubber Ball “an adult version of Dr. Seuss’ Oh, ThePlaces You’ll Go!—a pocket guide to finding your way in life.”

• Carroll is a sought-after speaker, radio/television guest, and consultant to Nike

32 F a l l 2 0 0 8

The

Red Rubber Ballat WorkElevate Your Game Through the Hidden Powerof PlayKevin Carroll, author of Rules of the Red Rubber Ball

Put play in your work as you improve on:• Innovation: Create better products and services

• Problem-Solving: Tag-team responsibility and collaborate on solutions• Motivation: Build creative excitement at every level• Risk-Taking: Push new ideas to their limits

• Ingenuity: Reward the “a-ha!” ideas and drive progressforward

• Team-Building: Find new ways to share solutions and forge new ones

N O V E M B E R



ISBN-13: 978-0-07-159944-3

ISBN-10/MHID: 0-07-159944-4

$21.95TR ($23.95 CAN)

Full color photos and illustrations throughout

Rights: World





• Tie-In with Author’s Speaking Engagements


Put the bounce back in your business

Fully illustrated, with 31 profiles of successful“players” including ESPNpresident GeorgeBodenheimer, bestsellingauthors Seth Grodin andMalcolm Gladwell, FoodNetwork host DuffGoldman, South Bronxactivist Majora Carter,renowned author PauloCoehlo, and many others

Kevin Carroll (Portland, OR) is founder of the KatalystConsultancy and former HeadAthletic Trainer for the Philadelphia76ers. He speaks fifty times a yearand consults with industry leadersat Nike, Disney/ESPN, Gap/OldNavy, Hasbro, Proctor & Gamble,and Capital One.

An unparalleled insider’s look at the manage-ment practices that have made McDonald’s ahousehold name on six continents—that every-one can use

What is it about McDonald’s that has made it not only thenumber-one fast-food franchise in the world, but a brandingicon second only to Coca-Cola for world wide name recog-nition? Few people are as well qualified to answer that ques-tion as Paul Facella. Beginning behind the counter at agesixteen, Facella literally grew up in the company’s culture.From counter, to grill, to Executive Vice President, Facella, overthe course of his distinguished thirty-year career at McDon-ald’s, developed an intimate knowledge of the fast-food be-hemoth’s management practices as well as personal ties to itslegendary leaders, including founder Ray Kroc, and CEOs EdRensi and Fred Turner.

In Everything I Know About Business ILearned at McDonald’s Paul Facella

takes readers inside to offerthem a uniquely intimate and

authoritative look at theMcDonald’s organization,system, and culture. He ex-tracts powerful lessons formanagers, executives, andentrepreneurs in all indus-

tries on leadership, peopledevelopment, and teamwork.

• Features invaluable insights intowhat makes McDonald’s tick, includ-

ing lessons and strategies learned from con-versations with the company’s top echelon that can be usedin any business

• Provides an up-close-and-personal look at McDonald’s re-sults-driven culture where talent is cultivated and thrivesfrom the corner restaurant to the corner office

• Zeros in on the three keys to McDonald’s success: People,Environment, and Direction

• The book was written with the full cooperation and sup-port of McDonald’s Corp., and Facella was given unparal-leled access to the company’s executive staff and itscorporate archives

34 F a l l 2 0 0 8

Everything I Know AboutBusiness I Learned at McDonald’s

The Five Results-DrivenLeadership Principles forSuccessPaul Facella and Adina GennIntroduction by Ed Rensi,former CEO, McDonald’s USA

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ISBN-13: 978-0-07-160141-2

ISBN-10/MHID: 0-07-160141-4

$24.95TR ($26.95 CAN)

Rights: World





• Co-promotion with McDonald’s

Related McGraw-Hill titles:

Michelli: The StarbucksExperienceHardcover • $24.95TR978-0-07-147784-00-07-147784-5

Capodagli: The Disney WayHardcover • $18.95TR978-0-07-147815-10-07-147815-9

Paul Facella (Lynbrook, NY) hasserved as Vice President, MarketDevelopment, McDonald’sMetropolitan New York Regionsince 1999. During his tenure withMcDonald’s he has garnered everymajor honor the company bestows,including The President’s Award,The Freddy Award, two TeamAwards, and The Star Award.Adina Genn (Port Washington,NY) is an award-winning journalistwho has written for the New YorkTimes and Long Island Business News.


How to build an international businessempire, one hamburger at a time

36 F a l l 2 0 0 8

This definitive guidebook on the coachingprocess has been fully updated with a new intro-duction by the author. Written exclusively forsales managers—it offers a brief, concise primerwith the fundamentals, nuances, examples, andtools needed for moving fast from boss to coach.

• Richardson won the coveted Stevie Award forLifetime Achievement in Sales Excellence in2006

N O V E M B E R

McGraw-Hill • Sales

Hardcover • 6 x 9 • 176 pp • Rights: World

ISBN-13: 978-0-07-160380-5

ISBN-0/MHID: 0-07-160380-8

$24.95TR ($26.95 CAN)

Previous ISBNs: 1996

978-0-07-052382-1 • 0-07-052382-7

Two classics on exceeding client needs and closing moresales—from America’s sales coach Linda RichardsonLinda Richardson (Philadelphia, PA) is the Founder and Chairwoman of Richardson, a global sales trainingbusiness and is credited with the movement to Consultative Selling. Other innovations she has spearheaded inthe sales training industry are: development of a comprehensive, integrated curriculum dedicated exclusively tosales, commitment to customization vs. generic training, and development of an interactive coaching-type trainingmethodology.

If you want to earn your customer’s interest,trust, and business, Richardson explains the needto STOP telling the customer about your productor service and START a true customer dialogue.This newly revised and updated edition sharescritical skills every salesperson needs to buildcustomer relationships and close more sales.

• Richardson is frequently quoted in the WallStreet Journal, Forbes, Nation’s Business, Success,and The Conference Board Magazine

N O V E M B E R

McGraw-Hill • Sales

Paperback • 6 x 9 • 256 pp • Rights: World

ISBN-13: 978-0-07-160382-9

ISBN-10/MHID: 0-07-160382-4

$18.95TR ($20.95 CAN)


978-0-07-052558-0 • 0-07-052558-7

S E C O N D E D I T I O N

SALES COACHING Making the Great Leap From Sales Manager to Sales CoachLinda Richardson


STOP TELLING, START SELLINGHow to Use Customer-Focused Dialogue to Close SalesLinda Richardson


Easy memory tricks to ensure propergrammar in business presentations, emails,letters, and much more

Poorly written websites, emails, and presentations cancreate an immediate impression—one that can be acareer killer. An expert in effective business communi-cation, Booher makes grammar rules easy toremember and even easier to implement in businesscommunications.

• Booher has more than 26 years of experienceresearching and coaching on business communicationand is a nationally-known expert on the subject

• Booher’s impressive client list includes NASA, IBM,Intel, MCI, Pepsico, Kraft, Caterpillar, Salomon SmithBarney, Merrill Lynch, Aflac, Hallmark, and Hewlett-Packard

• Booher is regularly featured in national media onbusiness communication issues, including “GoodMorning America,” Wall Street Journal, New York Times,National Public Radio, CNN, USA Today, Entrepreneur,Reader’s Digest, Los Angeles Times, and many more

• Booher has been named one of the “21 Top Speakersfor the 21st Century” by Successful Meetings magazine

Dianna Booher (Grapevine, TX) is the CEO of BooherConsultants, a communication training firm whose clientshave included 22 of the 50 largest corporations in the U.S.Her training programs are licensed and used throughstrategic partners throughout the world.

Also from Dianna Booher:

The Voice of AuthorityHardcover • $19.95TR978-0-07-148669-9 • 0-07-148669-0

Great Personal Letters for Busy PeoplePaperback • $21.95TR 978-0-07-146498-7 • 0-07-146498-0

BOOHER’S RULES OF BUSINESS GRAMMAR101 Fast and Easy Ways to Correct the Most Common ErrorsDianna Booher

N O V E M B E R

McGraw-Hill • Business/Business Writing

Paperback • 5¼ × 8½ • 220pp

ISBN-13: 978-0-07-148668-2

ISBN-10/MHID: 0-07-148668-2

$16.95TR ($18.95 CAN)

Rights: World

From the author of Wikinomics—the follow-up to the acclaimed bestseller Growing Up Digital that explores how the digital generation isrevolutionizing society

In Growing Up Digital, Don Tapscott revealed how the digital world created a generation that thought,played, and related to their world in a way radically different from that of their parents. In a fasci-nating follow-up to his seminal work, Grown Up Digital revisits the Net Generation as the eldest of itsmembers turns 30, enters the workforce and marketplace, and establishes their roles as life-longlearners and contributors to society. Based on a $4 million research project he led, Tapscott investi-gates how this dynamic generation is redefining today’s workplace, marketplace, schools, family, andgovernments by looking at how they learn and work, and what power and influence they hold.

• Tapscott has been lauded as one of the most influential media authorities since Marshall McLuhan

• Wikinomics (Portfolio Hardcover, 2006), a landmark title introduced the world to a new “digital”generation, was a New York Times and BusinessWeek bestseller, and has 160,000 copies in print

• Tapscott keeps a robust speaking schedule with nearly 150 appearances each year and regularlycontributes articles and opinion pieces to newspapers and magazines, including the Wall StreetJournal, the New York Times, Business 2.0, USA Today, and The Globe and Mail

38 F a l l 2 0 0 8

How the Net Generation is Changing the WorldDon Tapscott, bestselling author of Growing Up Digital and Wikinomics

Grown Up Digital reveals:• The 8 Net Generation Norms from

Freedom to Speed

• 5 Myths about the N-Generation

• How the N-Gen brain processesinformation differently

• Implication for Education and 7Guidelines for Educators

• Upheaval in the Workforce and 7ways to Attract and Engage YoungTalent

• Parenting 2.0: It Takes a Village

• The Net Generation as Citizen:Transforming Democracy

N O V E M B E R



ISBN-13: 978-0-07-150863-6

ISBN-10/MHID: 0-07-150863-5

$27.95TR ($30.95 CAN)

Rights: World






Don Tapscott(Toronto, Ontario)is Founder andChairman of NewParadigm and anadjunct professor

of management at the Joseph L.Rotman School of Management,University of Toronto. He is a best-selling author or coauthor of elevenbooks, including Paradigm Shift, andThe Digital Economy.


Insights into the changing market,workplace, democracy, society, and culturethrough the eyes of the Net Generation


Patterson, Grenny, Maxfield, McMillan and Switzler:InfluencerHardcover • 24.95TR978-0-07-148499-2 • 0-07-148499-X

40 F a l l 2 0 0 8

A fresh spin on building relationships from atop networking strategist

A must-have for anyone who networks—consultants,salespeople, and entrepreneurs—this ready-to-useguide from networking expert Liz Lynch is packed withneed-to-know tricks of the trade to get results 24/7.Step by step, she shows how to integrate face-to-facetechniques with a strong online presence and low costmarketing tools such as blogs, ezines, and social mediato make networking easier, automatic, and global.

• Lynch is an international networking guru, with onlinenewsletters, audio tutorials, ezine courses, and apopular self-published booklet on networking

• Features the latest networking technologies andonline marketing tools

• Lynch is recruited actively by association executives,meeting planners, and corporate managers to facil-itate interactive networking sessions, give educationalseminars, and provide training materials to increasenetworking effectiveness

Liz Lynch (New York, NY) is a Stanford MBA and man-agement consultant, and of the Center for NetworkingExcellence. Her articles have appeared on Wall Street JournalOnline and TheSquare.com.


Burg: Endless ReferralsPaperback • $16.95TR978-0-07-146207-5 • 0-07-146207-4

SMART NETWORKINGHow to Create the Relationships That Build Your BusinessLiz Lynch

N O V E M B E R

McGraw-Hill

Business/Communication/Sales and Selling


ISBN-13: 978-0-07-160294-5

ISBN-10/MHID: 0-07-160294-1

$16.95TR ($18.95 CAN)

Rights: World


A refreshingly commonsense look at today’sglobal economic issues

In an era of sensationalized news media, the clear-headed reasoning of well-known economist and eco-nomic forecaster Nariman Behravesh is truly radical.Spin-Free Economics takes a straightforward stance thatcuts to the core of contemporary global economicissues affecting every individual’s business andeconomic decisions.

Through impassioned, never-before-published essays,Behravesh looks beyond the posturing of the extremeleft and the right to discuss the truth about businessand economic forces—and what is still open todebate—allowing readers to make reasoned judgmentsbased on fact and calm analysis instead of politicalagenda.

• Behravesh’s even-keeled analysis is a fresh contrast tothe manufactured outrage and soundbite economicsof the news media’s celebrated and notoriousscreamers

• Emphasizes the global issues facing Asia, Africa,Europe, and the United States

• Behravesh is a well-known economist and is quotedfrequently in such publications as The Wall StreetJournal, The New York Times, and The Financial Times. He appears regularly on national radio and televisionprograms, including “NBC Nightly News,” “The News Hour with Jim Lehrer,” CNBC’s “Closing Bell,and NPR”

Nariman Behravesh (Lexington, MA) is Chief Economistfor Global Insight. Earlier in his career, he was ChiefInternational Economist at Standard and Poor’s.


Fleckenstein: Greenspan’s BubblesHardcover • $21.95TR978-0-07-159158-4 • 0-07-159158-3

SPIN-FREE ECONOMICSA No-Nonsense, Non-Partisan Guide to Today’s Global Economic DebatesNariman Behravesh

N O V E M B E R

McGraw-Hill • Business/Economics


ISBN-13: 978-0-07-154903-5

ISBN-10/MHID: 0-07-154903-X

$27.95TR ($30.95 CAN)

Rights: World





42 F a l l 2 0 0 8

What the sports world can teach you aboutbecoming a major league negotiator

A fun, fascinating, and instructional read, Negotiate Likethe Pros retells the strategies behind some of the mostnoteworthy, complex, and lucrative sports deals of alltime. A successful sports negotiator, Kenneth L.Shropshire uses these stories to teach readers how tobecome better deal makers, as well as how to developnegotiating methods and styles suited to their indi-vidual strengths. Each chapter synthesizes major sportsnegotiation stories, which are then analyzed for thelessons they hold that can be applied to any field.

• Tells the stories behind major international sportsnegotiations in basketball (Yao Ming), baseball(Japanese players in the MLB), the Olympics (FidelCastro and the Cuban team), Cricket (Sponsorshipbattles), soccer (Beckham coming to America), andmore

• Includes timeless sports stories featuring VinceLombardi, Donald Trump, A-Rod, Terrell Owens, andboxing heavyweight Henry Tillman, and others

• Clearly and concisely delineates powerful lessons onhow to research, plan, and follow through on suc-cessful negotiations

Kenneth L. Shropshire (Philadelphia, PA) is the David W.Hauck Professor at The Wharton School and the academicdirector at the Wharton Business and EntrepreneurialManagement Program for NFL players. He also serves as anarbitrator with the NFL Players Association.


Donaldson: Fearless NegotiatingHardcover • $16.95TR978-0-07-148779-5 • 0-07-148779-4

NEGOTIATE LIKE THE PROSA Top Sports Negotiator’s Lessons for Making Deals, Building Relationships,and Getting What You WantKenneth L. Shropshire

N O V E M B E R

McGraw-Hill • Business/Negotiating


ISBN-13: 978-0-07-154831-1

ISBN-10/MHID: 0-07-154831-9

$19.95TR ($21.95 CAN)

Rights: World


An everyman’s guide to buying low-pricedproperties and targeting the bestinvestments

Written by the author of the bestselling 2 Years to aMillion in Real Estate, this book provides both noviceand experienced real estate investors with step-by-stepguidance on finding, financing, managing, and reaping asteady flow of profit from rental properties. Drawingupon his experiences as a skittish investor who struckgold in apartment rentals, Investing in ApartmentBuildings provides readers with proven strategies forbreaking into the market while avoiding pitfalls and gaffscommonly made during the first few years.

• Real estate experts agree that conditions are ideal forprofiting from rental properties, and aspiring investorsare hungry for expert guidance on how to break intoin the market

• Martinez was named a “Tycoon in the Making” byCNN

• The natural follow-up to Martinez’s 2 Years to a Millionin Real Estate this book offers more of the author’strademark practical, real-world advice

• Uses examples from the author’s investment historyto help first-time investors conquer their fears andmake the leap into rental property investment

Matthew Martinez (Miami, FL) has been profiled in TheWall Street Journal and Money. He is also a Real EstateCoach at AOL.com.

Also from Matthew Martinez:

2 Years to a Million in Real EstatePaperback • $21.95TR978-0-07-147187-9 • 0-07-147187-1


INVESTING IN APARTMENT BUILDINGSCreate a Reliable Stream of Income and Build Long-Term WealthMatthew Martinez

N O V E M B E R



ISBN-13: 978-0-07-149886-9

ISBN-10/MHID: 0-07-149886-9

$24.95TR ($26.95 CAN)

Rights: World

44 F a l l 2 0 0 8

The 1907 landmark work from the authorof Wall Street Stories

Lauded throughout the financial community as the first“real” novel of Wall Street life, Sampson Rock of WallStreet presents a “wheels within wheels” look at stockmarket games. Written in Edwin Lefèvre’s inimitablestyle, Sampson Rock of Wall Street is a thinly veiled com-posite of well-known Wall Street personalities,including E.H. Harriman and James H. Keene.

• The first novel and third fictionalized work by EdwinLefèvre, whose ability to capture the world of WallStreet has garnered acclaim and attention for over acentury

• Lefèvre’s Reminiscences of a Stock Operator has beenwidely republished to great acclaim

• This fascinating work continues Lefèvre’s tradition ofdepicting well-known Wall Street figures of his eraunder the auspices of fiction

Edwin Lefèvre’s (1871-1943) was an American journalist,author, and statesman most noted for his writing on WallStreet. Appointed an Ambassador of the United States byPresident Howard Taft in 1909, he served in posts in anumber of countries, including Italy, France, and Spain. At theend of his diplomatic career in 1913, Lefévre returned to hishome in Vermont where he resumed his literary work,writing novels and contributing short stories for magazinessuch as The Saturday Evening Post and McClure’s.


Lefevre: Wall Street StoriesHardcover • $24.95TR978-0-07-154484-9 • 0-07-154484-4

SAMPSON ROCK OF WALL STREETEdwin Lefèvre, author of the bestseller Reminiscences of a Stock Operator

N O V E M B E R

McGraw-Hill • Business/Investing


ISBN 13: 978-0-07-160512-0

ISBN 10/MHID: 0-07-160512-6

$24.95TR ($26.95 CAN)

Rights: World


Business is war. Here’s how to win it—withfield-tested strategies from the world’sleading wargamers at Booz Allen Hamilton

Today, wargaming is used at the highest levels of gov-ernment and business to provide leaders with thesharpest competitive edge—to anticipate the futureand beat the enemy. In Wargaming for Leaders, MarkHerman, world-renowned wargame developer forBooz Allen Hamilton with coauthors Frost and Kurz,explores the strategies learned from wargamesdesigned and staged for the U.S. Army, global corpora-tions, and nonprofit groups, revealing how these exer-cises have made for significant decisions andcompetitve advantage.

• Includes strategies, case studies, and exercises thatcan be applied to any business, nonprofit, and gov-ernment agency

• Herman is VP and game developer at Booz AllenHamilton, the preeminent global strategy consultantsand wargaming pioneers for more than four decades

• Booz Allen Hamilton’s wargaming clients include theU.S. military American and transnational corpora-tions, and public-private partnerships

Mark Herman (Potomac, MD) is a vice president of BoozAllen Hamilton, specializing in the research, design, andstaging of wargames for the government and private sector.He is the author and developer of almost fifty commercialwargames.Robert Kurz (Potomac, MD), a principal at Booz AllenHamilton, specializes in strategy, analysis, and wargaming.Mark Frost (Annapolis, MD), a principal at Booz AllenHamilton, leads the firm’s work in business wargaming.


Miller: Game Theory at WorkHardcover • $44.95TR978-0-07-140020-6 • 0-07-140020-6

WARGAMING FOR LEADERSStrategic Decision Making from the Battlefield to the BoardroomMark Herman, Robert Kurz, and Mark Frost

D E C E M B E R



ISBN-13: 978-0-07-159688-6

ISBN-10/MHID: 0-07-159688-7

$27.95TR ($30.95 CAN)

Rights: World





46 F a l l 2 0 0 8

Five proven strategies for getting “unstuck”at work, in relationships, and in life

A self-published success, with more than 55,000 copiessold, this practical guide from a licensed psychother-apist shows readers how to conquer the negativebeliefs that are sabotaging their lives. This simple plancan help transform self-defeating thinking into a higher“Deserve Level,” giving them the tools they need tostop self-sabotage—and embrace the happiness andsuccess they deserve.

• Strong track record: the self-published edition of Stop Self Sabotage sold 55,000 copies

• Self-promoting author: Pearson speaks to majorclients like Mary Kay, Avon, American Airlines, IBM,and Century 21, and has appeared on CNN, CourtTV, and hundreds of radio programs

• Practical approach: a psychotherapist’s proven four-step plan for improving careers, and relationships

Pat Pearson, M.S.S.W. (Newport Coast, CA) has been aspeaker and clinical psychotherapist for more than 25 years.Her company, Pearson Presentations, offers seminars, audios,and books to clients and corporations worldwide.


Brinkman and Kirschner: Dealing with People You Can’t StandPaperback • $16.95TR978-0-07-137944-1 • 0-07-137944-4


STOP SELF-SABOTAGEGet Unstuck at Work and Love Your CareerPat Pearson, M.S.S.W.

D E C E M B E R

McGraw-Hill • Business/Self-Help


ISBN-13: 978-0-07-160319-5

ISBN-10/MHID: 0-07-160319-0

$16.95TR ($18.95 CAN)

Rights: World




• Tie-in with author speaking events


The best advice in tax savings for 25 years!

Completely up to date for 2009, this tax guide focuseson saving money on taxes, not on filling out forms.From converting personal expenses into businessexpenses to avoiding or surviving an IRS audit, How toPay Zero Taxes, 2009 Edition, comprehensively coversmore deductions than any other tax book, all conve-niently organized in six fast-access categories: exclu-sions, credits, “above-the-line” deductions, “below-the-line” deductions, traditional tax shelters, and supertaxshelters.

• Hundreds of practical steps to lower a tax bill thisyear, next year, and beyond

Jeff A. Schnepper (Cherry Hill, NJ) is the author of severalbooks on finance and taxation, including How to Pay ZeroEstate Taxes and all twenty-five previous editions of How to PayZero Taxes. He is a financial, tax, and legal advisor to theTransamerica sales force and runs a full-time accounting andlegal practice in Cherry Hill, New Jersey. Mr. Schnepper isMicrosoft’s MSN MONEY tax expert, an economics editorfor USA Today and is tax counsel for Haran, Watson &Company.

“If there’s a tax break allowed out there, it’s in here.”

—New York Daily News


Botkin: Lower Your Taxes—Big Time! 2007-2008 EditionPaperback • $18.95TR978-0-07-147868-7 • 0-07-147868-X

Botkin: Real Estate Tax Secrets of the RichPaperback • $24.95TR978-0-07-147235-7 • 0-07-147235-5

Rosenberg: Small Business Taxes Made EasyPaperback • $16.95TR978-0-07-144168-1 • 0-07-144168-9

Meier: Make Your Life Tax DeductiblePaperback • $16.95TR978-0-07-146762-9 • 0-07-146762-9

2 6 T H E D I T I O N

HOW TO PAY ZERO TAXES, 2009Jeff A. Schnepper

D E C E M B E R

McGraw-Hill • Business/ Personal Finance

Paperback • 7¼ × 9½ • 800 pp

ISBN-13: 978-0-07-160033-0

ISBN-10/MHID: 0-07-160033-7

$17.95TR ($19.95 CAN)

Previous ISBN: 2008 • 0-07-154615-4

Rights: World

48 F a l l 2 0 0 8

“An up-front, to the point, and honestmasterpiece. You can’t go wrong with thisone!”

—Richard Carlson, bestselling author of Don’t Sweat the Small Stuff . . .

From popular life coach and motivational speakerMargie Warrell comes an inspiring, practical guide forfinding the courage to change any—or every—aspectof one’s life. Aimed toward both business and self-helpconsumers, Warrell’s “12 Acts of Courage” challengesreaders to rethink their “life scripts,” overcomeeveryday fears and dream bigger. Each chapter includesproven strategies and “Courage Exercises” to helpreaders harness their inner strength and make mean-ingful changes in their personal and professional lives.

• Strong speaking platform: Warrell presents work-shops on courage at American Airlines, Verizon,ExxonMobil, and other major corporations

• Great crossover potential: applies equally to businessand self-help readers, as well as the recovery market

• Proven Genre: in the tradition of bestsellers such asWhat Got You Here Won’t Get You There (Hyperion,2007), Life Makeovers (Broadway, 2002) and McGraw-Hill’s Coach Yourself to Success (0-8092-2537-9)

Margie Warrell (Washington, DC) is a certified executiveand life coach, professional speaker, syndicated columnist, andpublished author.


Patterson: Crucial ConversationsPaperback • $16.95TR978-0-07-140194-4 • 0-07-140194-6

Miedaner: Coach Yourself to SuccessPaperback • $14.95TR978-0-8092-2537-8 • 0-8092-2537-9

FIND YOUR COURAGEThe 12 Acts for Becoming Fearless at Work and in LifeMargie Warrell, ICF-certified executive and life coach

D E C E M B E R

McGraw-Hill • Business/Self-Help

Hardcover • 5½ × 8¼ • 304 pp

ISBN-13: 978-0-07-160537-3

ISBN-10/MHID: 0-07-160537-1

$15.95TR ($17.95 CAN)

Rights: World





Top-quality, big-impact techniques forproblem solving in every company

A breakthrough guide on problem solving, The McKinseyEngagement delivers proven methodologies—both fromthe most recognized brand in the world as well as fromprominent companies across the globe. Friga providestime-tested business advice and problem-solving tech-niques that top corporations use to consistentlyachieve breakthrough results.

• Friga teaches the methods in The McKinseyEngagement in his popular TEAM FOCUS bootcampdesigned for consultants and MBA students

• There are approximately 100,000 consultants in theU.S. and over 300,000 globally in major firms who arecontinuously seeking best practice ideas

• Each year, over 40,000 MBA students come out ofbusiness schools in the U.S. and over 70,000 globally.

Paul Friga, Ph.D. (Bloomington, IN) ran new consultanttraining at PricewaterhouseCoopers and was a strategicconsultant and participant/leader in analytical and interper-sonal courses at McKinsey & Company. He works with exec-utives at Fortune 100 companies in the U.S. and Europe onstrategy and training.

* This work is based upon the author’s experience and research at McKinsey and elsewhere and is not sponsored or approved byMcKinsey or any other firms the book does not include any confidential or proprietary information from McKinsey or any consulting firm or respective clients thereof.

Train for impact the way top firms do withMcKinsey:

Rasiel: The McKinsey WayHardcover • 0-07-053448-9 • $27.95TR

Rasiel and Friga: The McKinsey MindHardcover • 0-07-137429-9 • $29.95TR

THE MCKINSEY ENGAGEMENTA Powerful Toolkit For More Efficient and Effective Team Problem SolvingPaul Friga, Ph.D., coauthor of The McKinsey Mind

D E C E M B E R



ISBN 13: 978-0-07-149741-1

ISBN 10/MHID: 0-07-149741-2

$29.95TR ($32.95 CAN)

Rights: World

Previously Announced. All backorders cancelled

50 F a l l 2 0 0 8

The everyperson’s guide to making the bestmutual fund choices

More than 95 million people hold mutual fund invest-ments either through 401(k)s, IRAs, or other types ofinvestment accounts. Written by successful “blue-collarinvestor” Paul Petillo, Mutual Funds for the UtterlyConfused demystifies mutual funds and provides clearexplanations of all key aspects of each type of mutualfund.

• Detailed explanations of all types of mutual fundsincluding money market funds, bond funds, stockfunds, ETFs, and index funds

• Interviews with mutual fund managers offer valuableinsights into the minds of the people who run themutual fund industry

Paul Petillo (Portland, OR) is the founder and managingeditor of BlueCollarDollar.com and the author of severalpopular investment guides.

Banish Bafflement with the Utterly Confused Series!

Investing for the Utterly ConfusedPaperback • $16.95TR978-0-07-148046-8 • 0-07-148046-3

Retirement Planning for the Utterly ConfusedPaperback • $16.95TR978-0-07-150868-1 • 0-07-150868-6

Lim: Investing Demystified Paperback • $19.95ST978-0-07-144412-5 • 0-07-144412-2

Lim: Financial Planning DemystifiedPaperback • $19.95ST978-0-07-147671-3 • 0-07-147671-7


MUTUAL FUNDS FOR THE UTTERLY CONFUSEDPaul Petillo

D E C E M B E R

McGraw-Hill • Business/Personal Finance

Paperback • 7⅜ × 9⅓ • 272 pp

ISBN-13: 978-0-07-160018-7

ISBN-10/MHID: 0-07-160018-3

$16.95TR ($18.95 CAN)

Rights: World


Easy-to-follow techniques for successful,effective management

This hands-on resource smooths the path for thosetransitioning into a management role for the first time.Using jargon-free language and a step-by-step format,this guide lays out what every new manager needs toknow—including skills such as letting go of old habits,managing “upwards,” mentoring, motivating throughteam-building, and staying organized.

Marty Matthews (Langley, WA) is the co-creator of thebestselling QuickSteps series from McGraw-Hill/Osborne.Sherryl Christie-Bierschenk (Clinton, WA) is an exec-utive coach, leadership development instructor, and businessowner who has worked with managers from Microsoft,Apple, Kodak, Boeing, and REI.

Quicksteps Backlist:

Matthews: Windows XP QuickstepsPaperback • $16.99PC978-0-07-223218-9 • 0-07-223218-8

Matthews: Microsoft Office Powerpoint 2003QuickstepsPaperback • $16.99PC978-0-07-223230-1 • 0-07-223230-7

Cronan: Microsoft Office Excel 2003 AuickstepsPaperback • $16.99PC978-0-07-223228-8 • 0-07-223228-5

Matthews: eBay QuickstepsPaperback • $16.99PC978-0-07-225506-5 • 0-07-225506-4

Mathews: Microsoft Office Word 2003 QSPaperback • $16.99PC978-0-07-225860-8 • 0-07-225860-8

Cronan: MS Office Access 2003Paperback • $16.99PC978-0-07-223229-5 • 0-07-223229-3


THE QUICKSTEPS GUIDE TO SKILLS FOR NEW MANAGERSEssential Ingredients for Success in ManagementMarty Matthews and Sherryl Christie-Bierschenk

D E C E M B E R


Paperback • 7⅜ × 9¼ • 240 pp

30 illustrations

ISBN-13: 978-0-07-147520-4

ISBN-10/MHID: 0-07-147520-6

$19.95TR ($21.95 CAN)

More than30,000

Quickstepssold!

52 F a l l 2 0 0 8

The only guide to successful lean six sigmadeployment in the federal sector

Lean Six Sigma has found its way into the public sector,with implementation already begun in federal opera-tions. Lean Six Sigma for Federal Services is the first bookto provide civilian and military federal leaders with thekey strategic elements for planning a Lean Six Sigmadeployment. Mark Price, Peter Banfield, and MikeGeorge, Jr. of The George Group—the world leader inLSS training—share their expertise in facing the chal-lenges and constraints unique to federal organizations.

• This is the only book to focus on the high-level viewof Lean Six Sigma deployment inside a federal organi-zation.

• Features real-life case studies drawn from GeorgeGroup’s experiences in consulting to public sectororganizations.

• Lean Six Sigma Pocket Toolbook (0-07-144119-0)recently hit the BusinessWeek bestseller list throughsales driven to the trade from George Group’s Armyconsulting.

Lean Six Sigma expert Mark Price (Dallas, TX) is Presidentof George Group Federal Services, which provides Lean SixSigma training to the U.S. Army, Navy, Air Force, IRS, and U.S.Congress. Peter Banfield (Dallas, TX) is Vice President ofGeorge Group Federal Services. Mike George, Jr. (Dallas, TX) is responsible for newbusiness development and deployment design for GeorgeGroup Federal Services.


George: Fast InnovationHardcover • $29.95TR978-0-07-145789-7 • 0-07-145789-5

George: Conquering ComplexityHardcover • $29.95TR978-0-07-143508-6 • 0-07-143508-5

LEAN SIX SIGMA FOR FEDERAL SERVICESMark Price, Peter Banfield, Mike George Jr., and Allen Zeman

D E C E M B E R



ISBN-13: 978-0-07-149068-9

ISBN-10/MHID: 0-07-149068-X

$19.95TR ($21.95 CAN)

Rights: World

Previously Announced, All Backorders Cancelled


A timely guide to the “recession-proof”commodity

Every investor values gold, but few deeply understandits unique position in the financial market. Categorizedas a “safe-haven” asset, this precious metal can rally bystock-market slides and offen increases in value duringtimes of inflation. This comprehensive guide provides allthe knowledge an investor needs to capitalize in thegold market.

Jonathan Spall, an expert in the precious metalsmarkets, provides a thorough tutorial on one of theworld’s most valuable assets, from how gold is minedand processed, to market and pricing trends, to itsunique position in the marketplace. He also reveals theanswers to why gold is presently at record highs anddebunks some of the myths surrounding gold.

• The further we slide toward recession, the morecurious investors will be about gold

• Ideal for any investor, portfolio manager, or hedgefund manager

• Author has more than 20 years experience in theprecious metal markets

• Explains how geopolitical shifts affects the price ofgold

Jonathan Spall (Bishop’s Stortford, UK) is director of com-modities at Barclays Capital, the investment banking arm ofBarclays Bank. He has 25 years experience in related markets,including working nine years in Asia/Pacific.


Navarro: If it’s Raining in Brazil, Buy StarbucksPaperback • $16.95TR978-0-07-143319-8 • 0-07-143319-8

INVESTING IN GOLDThe Essential Safe Haven Investment for Every PortfolioJonathan Spall

D E C E M B E R

McGraw-Hill

Business/Investment & Securities


ISBN-13: 978-0-07-160346-1

ISBN-10/MHID: 0-07-160346-8

$27.95TR ($30.95 CAN)

Rights: World

54 F a l l 2 0 0 8

CAREERS FORMCGRAW-HILL’S


CAREERS FOR HISTORYBUFFS & OTHERS WHOLEARN FROM THE PASTBlythe Camenson

ISBN-13: 978-0-07-154537-2

ISBN-10/MHID: 0-07-154537-9

$14.95TR ($15.95 CAN)


978-0-07-139041-5 • 0-07-139041-3


CAREERS FOR HARDHATS & OTHERCONSTRUCTION TYPESMarjorie Eberts and Margaret Gisler

ISBN-13: 978-0-07-154538-9

ISBN-10/MHID: 0-07-154538-7

$14.95TR ($15.95 CAN)

Previous ISBNs: 2001978-0-658-01064-4 • 0-658-010065-6

Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5½ × 8½ • 176 pp • Rights: World

Vital information in each book includes:

• Suggested jobs in a wide range of settings, from the office to the outdoors

• A selection of jobs with different levels of educational requirements

• Advice on competing in hot job markets

• Tips on transforming hobbies into job skills

The only career series to match theright job with the right personality

F O U RT H E D I T I O N

CAREERS FORBOOKWORMS & OTHERLITERARY TYPESMarjorie Eberts and Margaret Gisler

ISBN-13: 978-0-07-154539-6

ISBN-10/MHID: 0-07-154539-5

$14.95TR ($15.95 CAN)


978-0-07-139031-6 • 0-07-139031-6


CAREERS FORNIGHTOWLS & OTHERINSOMNIACSLouise Miller

ISBN-13: 978-0-07-154540-2

ISBN-10/MHID: 0-07-154540-9

$14.95TR ($15.95 CAN)


978-0-07-139034-7 • 0-07-139034-0

Other titles in the Careers For series:

Camenson: Careers for Aquatic Types & OthersWho Want to Make a Splash, Second EditionPaperback • $14.95TR978-0-07-148215-8 • 0-07-148215-6

Goldberg: Careers for Geniuses & Other GiftedTypes, Second EditionPaperback • $14.95TR978-0-07-148216-5 • 0-07-148216-4


Other titles in the Careers In series:

Camenson: Careers in Art, Second EditionPaperback • $15.95TR978-0-07-146772-8 • 0-07-146772-6

Camenson: Careers in Writing, Second EditionPaperback • $16.95TR978-0-07-148212-7 • 0-07-148212-1

Eberts: Careers in Child Care, Third EditionPaperback • $16.95TR978-0-07148211-0 • 0-07-148211-3

Garner: Careers in Horticulture & Botany, SecondEditionPaperback • $15.95TR978-0-07-146773-5 • 0-07-146773-4

Expert guidance on exploring and choosing the perfect job

Ideal for college students or anyone ready to go back to school, this series explores specific areas ofinterest and helps job seekers determine which job in that field suits them.

• Breaks down specific educational requirements and additional training

• Surveys the salaries and job opportunities to help seekers find the perfect match

O C T O B E R

McGraw-Hill • Careers

Paperback • 7⅜ × 9¼ • 192 pp • Rights: World

ISBN-13: 978-0-07-154555-6

ISBN-10/MHID: 0-07-154555-7

$16.95TR ($18.95 CAN)

Previous ISBNs: 2002 • 978-0-07-139041-5 • 0-07-139041-3

O C T O B E R


Paperback • 7⅜ × 9¼ • 192 pp • Rights: World

ISBN-13: 978-0-07-154556-3

ISBN-10/MHID: 0-07-154556-5

$16.95TR ($18.95 CAN)

Previous ISBNs: 2002 • 978-0-658-00460-5 • 0-658-00460-3


CAREERS IN ENGINEERINGGeraldine Garner


CAREERS IN ARCHITECTUREBlythe Camenson

56 F a l l 2 0 0 8

Other titles in the Great Jobs series:

Camenson: Great Jobs for Economics Majors,Second EditionPaperback • $15.95TR978-0-07-146774-2 • 0-07-146774-2

Camenson: Great Jobs for Geology Majors,Second EditionPaperback • $15.95TR978-0-07-146775-9 • 0-07-146775-0

Camenson: Great Jobs for Liberal Arts Majors,Third EditionPaperback • $16.95TR978-0-07-148214-1 • 0-07-148214-8

Lambert & deGalan: Great Jobs for HistoryMajors, Third EditionPaperback • $16.95TR978-0-07-148213-4 • 0-07-148213-X


GREAT JOBS FOR SOCIOLOGY MAJORSStephen Lambert

O C T O B E R



ISBN-13: 978-0-07-154482-5

ISBN-10/MHID: 0-07-154482-8

$16.95TR ($18.95 CAN)

Previous ISBNs: 2002 • 978-0-07-140301-6 • 0-07-140301-9

O C T O B E R



ISBN-13: 978-0-07-154483-2

ISBN-10/MHID: 0-07-154483-6

$16.95TR ($18.95 CAN)

Previous ISBNs: 2003 • 978-0-07-140581-2 • 0-07-140581-X

JOBSGREATAnswers the question “What can I do with a major in . . . ?”

It isn’t always obvious what a college major can offer to the workplace. Great Jobs books help students and recent college graduates explore the possibilities in their majors and provide:

• Guidance on how to present a major as a workplace asset during an interview

• A primer for new college grads on how to conduct a job search

• Ways to use a college major in the real world


GREAT JOBS FOR BUSINESS MAJORSStephen Lambert



RESUMES FOR HEALTH & MEDICAL CAREERSThe Editors of McGraw-Hill

O C T O B E R


Paperback • 8½ × 11 • 144 pp • Rights: World

ISBN-13: 978-0-07-154535-8

ISBN-10/MHID: 0-07-154535-2

$12.95TR ($13.95 CAN)

Previous ISBNs: 2003 • 978-0-07-141154-7 • 0-07-141154-2

O C T O B E R


Paperback • 8½ × 11 • 144 pp • Rights: World

ISBN-13: 978-0-07-154536-5

ISBN-10/MHID: 0-07-154536-0

$12.95TR ($13.95 CAN)

Previous ISBNs: 2002 • 978-0-07-139043-9 • 0-07-139043-X


RESUMES FOR THE 50+ JOB HUNTERThe Editors of McGraw-Hill

RESUMES FOR

• Nearly 100 sample resumes and 20 cover lettersfor each field-more than any competing series

• A workbook format to organize informationbefore writing a resume

• Perfect for college grads and people changingcareers or re-entering the job market

• A variety of eye-catching resume formats

Powerful, impressive resumes that lead to the right job!

Other titles in the Resumes For series:

Resumes for Business Management Careers,Third EditionPaperback • $11.95TR978-146780-3 • 0-07-146780-7

Resumes for Law Careers, Third EditionPaperback • $12.95TR978-0-07-148220-2 • 0-07-148220-2

Resumes for Scientific and Technical CarrersPaperback • $12.95TR978-0-07-148219-6 • 0-07-148219-9

Resumes for Social Service Careers, Third EditionPaperback • $11.95TR978-0-07-146781-0 • 0-07-146781-5

58 F a l l 2 0 0 8

O P P O R T U N I T I E Sin

Each book offers:

• The latest information on a field ofinterest

• Training and educationalrequirements for each career

• Salary statistics for different positionswithin each field

• Up-to-date professional and Internetresources

R E V I S E D E D I T I O N

PSYCHOLOGYCAREERSBlythe Camenson

ISBN-13: 978-0-07-154530-3

ISBN-10/MHID: 0-07-154530-1

$14.95TR ($15.95 CAN)


978-0-658-01053-8 • 0-658-01053-0


LIBRARY ANDINFORMATIONSCIENCE CAREERS Kathleen De la Pena McCook

ISBN-13: 978-0-0-7154531-0

ISBN-10/MHID: 0-07-154531-X

$14.95TR ($15.95 CAN)


978-0-658-01642-4 • 0-658-01642-3


ANIMAL AND PETCARE CAREERSMary Price and Richard Lee

ISBN-13: 978-0-07-154534-1

ISBN-10/MHID: 0-07-154534-4

$14.95TR ($15.95 CAN)


978-0-658-01043-9 • 0-658-01043-3

Each book: O C T O B E R • McGraw-Hill • Careers • Paperback • 5⅜ × 7⅝ • 160 pp • Rights: World


FORENSIC SCIENCECAREERS Blythe Camenson

ISBN-13: 978-0-07-154533-4

ISBN-10/MHID: 0-07-154533-6

$14.95TR ($15.95 CAN)


978-0-658-00102-4 • 0-658-00102-7


INTERIOR DESIGN &DECORATINGCAREERSDavid Stearns

ISBN-13: 978-0-07-154532-7

ISBN-10/MHID: 0-07-154532-8

$14.95TR ($15.95 CAN)


978-0-658-02119-0 • 0-658-02119-2


VISUAL ARTS CAREERS Mark Salmon

ISBN-13: 978-0-07-154529-7

ISBN-10/MHID: 0-07-154529-8

$14.95TR ($15.95 CAN)


978-0-658-01057-6 • 0-658-01057-3


Comprehensive, up-to-the minuteinformation on top jobs and job searchtechniques from the United StatesDepartment of Labor

With up-to-the-minute data from the U.S. Departmentof Labor, plus cutting-edge career strategies fromMcGraw-Hill, The Big Book of Jobs saves you precioustime by offering everything you need for job hunting ina single volume. From building career managementskills and writing resumes to exploring 250 careerpossibilities, this resource arms you with the tools toeffectively pound the pavement.

• The most comprehensive, authoritative source ofcareer information on the market

• Includes expert information on conducting aneffective job search

The Bureau of Labor Statistics is the principal fact-finding agency for the Federal Government in the broad fieldof labor economics and statistics.

Bestselling Job Search Titles from McGraw-Hill:

Leanne: How to Interview Like a Top MBA:Paperback • $14.95TR978-0-07-141827-0 • 0-07-141827-X

Lowstuter: In Search Of The Perfect Job, Second EditionPaperback • $19.95TR978-0-07-148588-0 • 0-07-148588-0

Betrus: 202 Great Cover LettersPaperback • $10.95TR978-0-07-149248-5 • 0-07-149248-8

Block: 202 Great ResumesPaperback • $10.95TR978-0-07-143316-7 • 0-07-143316-3

Deluca: Best Answers to the 201 Most Frequently AskedInterview QuestionsPaperback • $12.95TR978-0-07-016357-7 • 0-07-016357-X

2 0 0 9 - 2 0 1 0 E D I T I O N

BIG BOOK OF JOBS Editors of McGraw-Hill & the United States Department of Labor, Bureau of Labor Statistics

O C T O B E R


Paperback • 8½ × 11 • 784 pp

ISBN-13: 978-0-07-160204-4

ISBN-10/MHID: 0-07-160204-6

$17.95TR ($19.95 CAN)


978-0-07-147590-7 • 0-07-147590-7

Rights: World

The bible of value investing—updated by today’s value investing masters

Buying a dollar’s worth of assets for 50 cents isn’t the only way tosucceed on Wall Street. But it is how Warren Buffett got rich. Just as value investing never goes out of style, neither does the valueinvestor’s bible, Security Analysis, by Benjamin Graham and David L.Dodd, which has withstood the test of time as well or better thanany investment book ever published. Now the Sixth Edition updatesthe masters’ ideas and adapts them for the 21st century’s markets.

In what will be a major event in the investment community, thesecond edition, which was published in 1940 and still considered the definitive edition, has been updated by a dream team of some of today’s leading value investors. Their new commentaries will beadded to the 1940 text. Leading the new edition are:

• Seth A. Klarman, whose outstanding 25-year investing record,writings—including his book Margin of Safety—and teaching havemade him a worthy heir to the traditions of Graham and Buffet

• Columbia Professor Bruce Greenwald, who teaches a popular class in value investing at Columbia Business School and is theauthor of Value Investing

• James Grant, the editor of Grant’s Interest Rate Observer, is theauthor of four books on finance and financial history

• Jeffrey M. Laderman, who has covered finance and investing for 25 years at BusinessWeek

• Release coincides with the 75th anniversary in 2009 of the firstedition; Columbia Business School is planning a big celebration

60 F a l l 2 0 0 8 P r o f e s s i o n a l B u s i n e s s

Includes more than 150pages of commentary by awho’s who of Wall Street:

Roger Lowenstein, author ofBuffett: The Making of anAmerican Capitalist and WhenAmerica Aged and OutsideDirector, Sequoia Fund

Howard S. Marks, CFA, Chairmanand Co-Founder, Oaktree CapitalManagement L.P.

J. Ezra Merkin, Managing Partner,Gabriel Capital Group

Bruce Berkowitz, Founder,Fairholme Capital Management

Glenn H. Greenberg, CFA, Co-Founder and Managing Director,Chieftain Capital Management

Bruce Greenwald, RobertHeilbrunn Professor of Financeand Asset Management, ColumbiaBusiness School

David Abrams, Managing Member,Abrams Capital

S I X T H E D I T I O N

SECURITY ANALYSIS

Benjamin Graham and David L. DoddPreface by Warren E. Buffett

Edited by Seth A. Klarman, Bruce Greenwald, James Grant and Jeffrey M. Laderman, CFA

O C T O B E R

McGraw-Hill

Business/Investments and Securities


ISBN-13: 978-0-07-159253-6

ISBN-10/MHID: 0-07-159253-9

$75.00TR ($81.95 CAN)


978-0-07-144820-8 • 0-07-144820-9

CD-ROM • Rights: World




Benjamin Graham is consideredthe founder of value investing andtaught at Columbia University’sGraduate School of Business.David L. Dodd was a colleague ofBenjamin Graham’s at ColumbiaUniversity, where he was anassistant professor of finance.Seth A. Klarman (Boston, MA) isthe President of The BaupostGroup,L.L.C. which currentlymanages over $11 billion on behalfof individual and institutionalclients. Professor Bruce Greenwald(New York, NY) holds the RobertHeilbrunn Professor of Finance andAsset Management at ColumbiaBusiness School. James Grant (New York, NY)founded Grant’s Interest RateObserver in 1983. He is also ageneral partner of NipponPartners, which invests in Japanesevalue stocks. Jeffrey M. Laderman (Westfield,NJ) is a former senior editor atBusinessWeek.


“A road map for investingthat I have now beenfollowing for 57 years.”

—From the Preface by Warren E. Buffett

P r o f e s s i o n a l B u s i n e s s



As an added bonus, the entire 1940Security Analysis is provided on CD-ROM

62 F a l l 2 0 0 8

THE HANDBOOK OF CREDITPORTFOLIO MANAGEMENTGreg N. Gregoriou and Christian Hoppe

The Handbook of Credit Portfolio Management delivers a compre-hensive and global perspective on the latest strategies for creditportfolio rebalancing and management, particularly in relation topricing, hedging, and measuring and managing risk.

• Features expertise from an international team of 35 contrib-utors, including Moorad Choudhry, Panikos Teklos, and TamarFrankel

• Includes important discussion of new risk management tech-niques and standards, including Basel II

Greg N. Gregoriou (Plattsburgh, NY) is Professor of Finance in theSchool of Business and Economics at State University of New York(Plattsburgh). Christian Hoppe (Germany) is credit portfolio managerat Dresdner Kleinwort, the Investment Bank arm of Dresdner Bank AGin Frankfurt.

TRADE OPTIONS LIKE APROFESSIONALTechniques for Trading and Managing Options in a DynamicMarketJames B. Bittman

Whether the reader is an experienced options trader or rela-tively new to trading options full time, Trade Options Like aProfessional offers techniques and insights that will make theirtrades more profitable. Bittman addresses vital issues includingwhen a spread trade should be considered, and when to split thedifference between bid and ask.

• James Bittman is a highly regarded options trader and frequentcommentator on CNBC, and is the recipient of the TradersLibrary Hall of Fame Award for 2003

• Includes a CD-ROM with Op-Eval software that allows readersto analyze outcomes before making a trade

James B. Bittman (Chicago, IL) is Senior Instructor at the OptionsInstitute of the Chicago Board Options Exchange.

N O V E M B E R

McGraw-Hill



ISBN-13: 978-0-07-146505-2

ISBN-10/MHID: 0-07-146505-7

$39.95TR ($42.95 CAN)

CD-ROM • 50 illustrations • Rights: World

P r o f e s s i o n a l B u s i n e s s

O C T O B E R

McGraw-Hill



ISBN-13: 978-0-07-159834-7

ISBN-10/MHID: 0-07-159834-0

$95.00TR ($103.95 CAN)

100 illustrations • Rights: World

M c G r a w - H i l l

N O V E M B E R

McGraw-Hill



ISBN-13: 978-0-07-154984-4

ISBN-10/MHID: 0-07-154984-6

$69.95TR ($73.95 CAN)


QUANTITATIVE STRATEGIES FOR ACHIEVING ALPHARichard Tortoriello

Quantitative Strategies for Achieving Alpha provides investmentstrategies that have been proven to consistently outperform themarket. Through extensive backtesting using the Compustatdatabase, analyst Richard Tortoriello identifies the investmentapproaches that have yielded alpha returns—those in excess ofwhat was expected—over the long term. He provides detailedexplanations and graphic demonstration of how each strategyworks and explains how readers can apply them to their owninvesting approaches.

• Features important chapters on growth and value investing,two highly favored approaches

• Totoriello is frequently interviewed on Bloomberg Television,CNBC, and by the Wall Street Journal and the New York Times

Richard Tortoriello (Garfield, NJ) is the aerospace and defense analystin the Equity Research Division of Standard & Poor’s.

D E C E M B E R

McGraw-Hill • Finance


ISBN-13: 978-0-07-160514-4

ISBN-10/MHID: 0-07-160514-2

$39.95TR ($42.95 CAN)

Rights: World

MARKETING FOR FINANCIAL ADVISORSBuild Your Business, Bring in Clients, and Establish Your BrandEric T. Bradlow, Keith E. Niedermeier, and Patti Williams

Brokers, agents, financial planners, and financial consultants needa primer for building their business through marketing. Marketingfor Financial Advisors helps them to create a plan that works forthem, and bring in clients that will ultimately build a thrivingpractice.

• All three authors are Wharton faculty members in the mar-keting department

• The authors have taught customized executive education coursesfor top financial firms including Morgan Stanley, UBS, MerrillLynch, AXA Financial, and American Express, among others

Eric T. Bradlow (Ardmore, PA) is the K.P. Chao Professor ofMarketing, Statistics, and Education at the Wharton School. Keith E. Niedermeier (Philadelphia, PA) is the Director of theUndergraduate Marketing Program at the Wharton School.Patti Williams (Wynnewood, PA) is an Associate Professor ofMarketing at the Wharton School.

P r o f e s s i o n a l B u s i n e s s 63

64 F a l l 2 0 0 8

Bestsellers that mean business.

#2 Wall Street Journal Business Bestseller

#9 New York Times Bestseller

#25 USA Today Bestseller

Hardcover • $24.95TR978-0-07-148499-2 • 0-07-148499-X

#11 Wall Street Journal Bestseller

Paperback • $16.95TR978-0-07-149666-7 • 0-07-149666-1

#2 USA Today Money Bestseller

#12 Wall Street Journal Hardcover Advice Bestseller

Hardcover • $24.95TR978-0-07-149792-3 • 0-07-149792-7



#3 New York Times Hardcover Advice Bestseller

#12 BusinessWeek Hardcover Bestseller

Hardcover • $24.95TR 978-0-07-148975-1 • 0-07-148975-4

#7 BusinessWeek Business Bestseller



Hardcover • $24.95TR978-0-07-147784-0 • 0-07-147784-5

M c G r a w - H i l l F a l l 2 0 0 8

CONSUMER

66 F a l l 2 0 0 8

For the 9.2 million American women whosuffer from pelvic pain—a natural, non-surgical relief plan from a pioneeringphysical therapist

It is estimated that 1 out of 5 Americans experiencesome form of a pelvic floor disorder and its symptoms.This groundbreaking book by physical therapist AmyStein offers a much-needed alternative to surgery witha program of stretching, toning, and breathing exercises,plus healing massages and a specialized nutrition plan.Used by patients in her New York practice, BeyondBasics Physical Therapy, the program helps relieve pain,improve urinary and bladder control, cure IBS, reducesexual discomfort, and improve quality of life.

• This proven program of exercise and nutrition is all-natural and without surgery

• A much-needed book on an under-published topic,pelvic floor disorder affects millions of women

• Stein is a pioneer in the field, with a NYC—basedclinic specializing in pelvic pain

Amy Stein, M. P.T. (New York, NY) is a physical therapistand founder of Beyond Basics Physical Therapy. She is amember of the American Physical Therapy Association andthe International Pelvic Pain Society.


Weiss: The BackSmart Fitness PlanPaperback • $18.95TR978-0-07-144338-8 • 0-07-144338-X


HEAL PELVIC PAINA Proven Stretching, Strengthening, and Nutrition Program for Relieving,Incontinence, I.B.S., and Other Symptoms without SurgeryAmy Stein, MPTForeword by Andrew Goldstein, M.D.

S E P T E M B E R

McGraw-Hill • Health


ISBN-13: 978-0-07-154656-0

ISBN-10/MHID: 0-07-154656-1

$16.95TR ($18.95 CAN)






Don’t worry. Be happy to recommend this“ideal addition to any self-help, self-improvement reading list.”*

No matter how many times people hear “don’t sweatthe small stuff,” they are going to worry—worry abouttheir family, their jobs, the future, and other situationsin and out of their control. Dr. Beverly Potter explainshow readers can avoid drowning in irrational angst andinstead “worry smart.” The perfect gift for theproverbial “worrywart,” this pocket-size stress-busterincludes 21 worry-free ways to relax, think clearly, anddeal with the little bumps in life. Her methods includeimagining a happy ending, cracking a joke, evaluating thecost of worry, and more.

“Positive, easy to understand, and fun to read, TheWorrywart’s Companion explores the roots ofworry and explains that worry is a behavior that islearned. The good news is that it can also beunlearned.”

—*Midwest Book Review

• Excellent track record: small-press edition sold34,000 copies

• “Gifty” packaging: elegant design and trim size

• Dr. Potter has been featured on 900 radio shows, 400TV shows, and in 150 articles, including a 2000 Peoplespread; she also conducts workshops and seminarsnationwide

Beverly A. Potter, Ph.D. (Oakland, CA) received her doc-torate in counseling psychology from Stanford University andhas written thirteen books, including Beating Job Burnout(Ronin, 1993).


THE WORRYWART’S COMPANIONTwenty-One Ways to Soothe Yourself and Worry SmartBeverly Potter, Ph.D.

S E P T E M B E R

McGraw-Hill • Self-Help


ISBN-13: 978-0-07-160213-6

ISBN-10/MHID: 0-07-160213-5

$15.95TR ($17.95 CAN)

Rights: World

Less meat = more weight loss and better health! Introducing the flexible way toeat healthy, slim down, and feel great!

“Flexitarianism” is the hot new term for healthy dieting that minimizes meat without excluding italtogether. This ingenious plan from a high-profile nutritionist shows readers how to use “flexfoods”to get the necessary protein and nutrients—with just a little meat for those who crave it. As thename implies, it’s all about flexibility, giving dieters a range of options: flexible meal plans, meat-sub-stitute recipes, and weight loss tips. Plus: it’s a great way to introduce the benefits of vegetarianisminto every family’s lifestyle.

• The latest trend: a flexible approach to dieting and healthy eating without giving up meat

• Studies show that flexitarians weigh 15 percent less, have a lower rate of heart disease, diabetes andcancer and live nearly four years longer than their carnivorous counterparts

• Includes five “FlexFood” categories, five-ingredient recipes, and five-week meal plan, and an inter-active Flex Score quiz

• Blatner has appeared on “Today Show,” “NBC Nightly News,” and “Dateline”; her articles haveappeared in USA Today, Wall Street Journal, Washington Post, and major health publications

68 F a l l 2 0 0 8

FlexitarianD ie t

t h e

The Mostly Vegetarian Way to Lose Weight, Lower Blood Pressure, Be Healthier, and Add Years to Your Life

Dawn Jackson Blatner, RD., LDN

Vanilla Spice FrenchToast with Berry Syrup

Florentine ScrambleBreakfast Sandwich

Banana Pecan Waffles

Arugula Salad with Figs & Goat Cheese

Marinated Garden Lentil Pita

Spinach Salad with Pumpkin Seeds &Avocado

Grilled Primavera on Rigatoni

Pesto-Style Portabella Penne

Sage Butternut Squash Pilaf

Peach RaspberryCrepe

Honey Café Au Lait

Honey WhippedCottage Cheese with Berries

Breakfast: Lunch: Dinner: Snacks/Desserts:

Day 1

Day 2

Day3

A Sample of Del ic ious , F lexitarian Meals !

O C T O B E R

McGraw-Hill • Diet


ISBN-13: 978-0-07-154957-8

ISBN-10/MHID: 0-07-154957-9

$24.95TR ($26.95 CAN)

Rights: World





• Co-promotion at Author’s Speaking Events


Hart: The Insulation-Resistance DietPaperback • $16.95TR978-0-07-149984-2 • 0-07-149984-9

Reinagel: The Inflammation-Free Diet PlanPaperback • $16.95TR978-0-07-148601-9 • 0-07-148601-1


Blatner has appeared on CNN, “NBCNightly News,” and “Dateline.” She isa quoted expert in hundreds ofmedia outlets including USA Today,Wall Street Journal, Washington Post,WebMD and major national maga-zines such as Cooking Light, Cosmopol-itan, Family Circle, Prevention, Self, Shapeand Woman’s Day. She has con-tributed to several books includingthe American Medical Association Guideto Weight Management and the Ameri-can Dietetic Association CounselingOverweight Adults.

Dawn Jackson Blatner, R.D., L.D.N. (Chicago, IL) is a registereddietitian, media spokesperson for the American Dietetic Association, on-line dietitian for Lifetime television (www.mylifetime.com), nutritionexpert on the advisory board of Fitness magazine, an instructor at theChopping Block cooking school in Chicago and on the board ofdirectors for Step Up Women’s Network.

70 F a l l 2 0 0 8

Two world-renowned workshop leadersprovide “all you need to make the transfor-mational shift”* to stop hanging on to oldemotional baggage, and start living—now!

This life-changing guide by personal growth expertsAriel and Shya Kane shows readers how to completelyand immediately transform their lives—and renewtheir joy—by following the pair's three-phase plan:learn to let go, commit to happiness, and learn to letbe. Readers will discover what thousands of theirclients know already: once they stop working on them-selves, they will rid themselves of negative scripts andbe free to enjoy their lives. richer, fuller, more mean-ingful lives.

“It has much to offer to anyone who wants a moremeaningful and spiritual life.”

—Free Spirit Magazine

“Can dramatically alter the course of your quality ofliving.”

—*Awareness Magazine

• Strong track record: A self-published edition of thisbook sold more than 22,000 copies

• Dynamic speakers: Mr. and Mrs. Kane conduct work-shops in New York City, in Germany, host week-longretreats in Costa Rica, and host a weekly Internetradio show, “Being Here”

• Written in the tradition of The Art of Happiness

Ariel Kane and Shya Kane (Milford, NJ) are bestselling,award-winning authors, Internet radio hosts, seminar leaders,and corporate consultants who have helped transform livesaround the world.


Bodian: Wake Up NowHardcover • $24.95TR978-0-07-149428-1 • 0-07-149428-6

WORKING ON YOURSELF DOESN’T WORKThe 3 Simple Steps That Can Instantaneously Transform Your LifeAriel Kane and Shya Kane

O C T O B E R

McGraw-Hill • Self-Help

Paperback • 5½ × 8¼ • 192 pp

ISBN-13: 978-0-07-160108-5

ISBN-10/MHID: 0-07-160108-2

$15.95TR ($17.95 CAN)

Rights: World, except Germany,

The Netherlands, Russia, and Japan


• Co-promotion at Authors’Speaking Events


What every woman should know abouthormone replacement therapy—from aleading researcher and pioneer in the field

Hot Flashes, Hormones, and Your Health gives women thefacts about controversial hormone replacementtherapy—from the field’s go-to expert.

Dr. JoAnn Manson is one of the leaders of the twomost groundbreaking, attention-getting women’s healthstudies, concluding that HRT can be a safe, and appro-priate option for younger women. Her book includesself-assessments to help women decide if HRT is rightfor them, as well as the low-down on "bioidentical"hormones and alternative treatments for relievingmenopausal symptoms.

• Answers the hormone replacement therapy questionfor millions of women who stopped or avoided HRTbecause of health concerns

• Reflects the findings of two major research reportson HRT—one from the Nurses’ Health Study andone from the Women’s Health Initiative; Dr. Manson isa contributor to both

• Dr. Manson is the authority on the subject of HRTand has been quoted extensively in the national mediaon the subject. She is also a contributing editor toGlamour magazine and has been a guest on “Today”and other national programs

JoAnn E. Manson, M.D. (Boston, MA) is a professor ofmedicine at Harvard Medical School, and Chief of PreventiveMedicine, Brigham and Women’s Hospital. She has beennamed one of the leaders in women’s health by Ladies HomeJournal and American Health for Women, and Boston magazine.Shari Bassuk, Sc.D. is a researcher and science writer atBrigham and Women’s Hospital in Boston who frequentlycollaborates with Dr. Manson.

N OW I N PA P E R B AC K !

HOT FLASHES, HORMONES, AND YOUR HEALTHBreakthrough Findings to Help You Sail Through MenopauseJoAnn E. Manson, M.D., with Shari S. Bassuk, Sc.D.

O C T O B E R



ISBN-13: 978-0-07-160240-2

ISBN-10/MHID: 0-07-160240-2

$16.95TR ($18.95 CAN)

Hardcover ISBNs: 2006

978-0-07-146862-6 • 0-07-146862-5

65 charts and graphs • Rights: World

72 F a l l 2 0 0 8

From an expert at Harvard MedicalSchool—a user-friendly guide for themillions of men with low testosterone whowant more out of life

Low testosterone can cause a wide range of symp-toms including reduced sex drive, erectile dysfunc-

tion, depression, fatigue, muscle loss, impairedcognition, and osteoporosis. This comprehensive andaccessible guide from a leading researcher in testos-terone therapy covers the most up-to-date informationand treatments available. Men will learn if hormone re-placement therapy is right for them, along with othersmart, safe suggestions for leading a healthier, more ful-filling life.

• Morgentaler is a leading authority on testosterone, asubject he has been researching at Harvard MedicalSchool for the past 20 years

• Testosterone is a hot topic in men’s health, as seen bythe overwhelming popularity of Viagra and the presscoverage of testosterone in the Floyd Landis scandal

• Morgentaler has appeared on “CBS Evening News,”“NBC Nightly News,” CNN’s “Anderson Cooper360,” CBS’s “The Early Show,” as well as on NPR andin Newsweek, Men’s Health, US News and World Report,and other media

Abraham Morgentaler, M.D. (Boston, MA) graduatedfrom Harvard Medical School in 1982, and is now an asso-ciate clinical professor of surgery, specializing in urology.


TESTOSTERONE FOR LIFERecharge Your Sex Drive, Muscle Mass, Energy, and Overall HealthAbraham Morgentaler, M.D.

D E C E M B E R



ISBN-13: 978-0-07-149480-9

ISBN-10/MHID: 0-07-149480-4

$16.95TR ($18.95 CAN)

Rights: World

Previously announced, all backorder canceled.


• National Print and TV Publicity Campaign

• National Radio Campaign

• Online Promotion

• Co-promotion with HarvardMedical School


THE BEST OF HARVARD MEDICAL SCHOOL—THEPERFECT PRESCRIPTION FOR HEALTHY SALES

Walker: The Harvard Medical School Guide toHealthy Eating During PregnancyPaperback • $16.95TR978-0-07-144332-6 • 0-07-144332-0

Kaelin: The Breast Cancer Survivor’s Fitness PlanPaperback • $18.95TR978-0-07-146578-6 • 0-07-146578-2

Metson: The Harvard Medical School Guide toHealing Your SinusesPaperback • $14.95TR978-0-07-144469-9 • 0-07-144469-6

Kaelin: Living Through Breast CancerPaperback • $16.95TR978-0-07-147880-9 • 0-07-147880-9

Doubilet: Your Developing BabyPaperback • $18.95TR978-0-07-148871-6 • 0-07-148871-5

Manson: Hot Flashes, Hormones, and Your HealthHardcover • $21.95TR978-0-07-146862-6 • 0-07-146862-5

Katz: Heal Your Aching BackPaperback • $14.95TR978-0-07-146765-0 • 0-07-146765-3

Simon: The No Sweat Exercise PlanPaperback • $16.95TR978-0-07-148602-6 • 0-07-148602-X

Walker: Eat, Play, and Be HealthyPaperback • $16.95TR978-0-07-144186-5 • 0-07-144186-7

Nathan: Beating DiabetesPaperback • $15.95TR978-0-07-147368-2 • 0-07-147368-8

Epstein: The Harvard Medical School Guide toGetting a Good Night’s SleepPaperback • $14.95TR978-0-07-146743-8 • 0-07-146743-2

Freeman: The Harvard Medical School Guide toLowering Your CholesterolPaperback • $14.95TR978-0-07-144481-1 • 0-07-144481-5

Casey: The Harvard Medical School Guide toLowering Blood PressurePaperback • $14.95TR978-0-07-144801-7 • 0-07-144801-2

Nelson: The Harvard Medical School Guide toAchieving Optimal MemoryPaperback • $14.95TR978-0-07-144470-5 • 0-07-144470-X

Garber: The Harvard Medical School Guide toOvercoming Thyroid ProblemsPaperback • $14.95TR978-0-07-144471-2 • 0-07-144471-8

Rauch: Raising an Emotionally Healthy ChildWhen a Parent Is SickPaperback • $14.95TR978-0-07-144681-5 • 0-07-144681-8

Herzog: Unlocking the Mysteries of EatingDisordersPaperback • 16.95TR978-0-07-147537-2 • 0-07-147537-0

Chavarro: The Fertility DietHardcover • $24.95TR978-0-07-149479-3 • 0-07-149479-0

74 F a l l 2 0 0 8

The world’s datebook for more than 50 years

Chase’s Calendar of Events 2009, is the authoritativeguide to special occurrences, holidays, anniversaries,celebrity birthdates, religious observances, sportingevents, and more from around the world. Librarians,marketers, journalists, and other professionals havecome to rely on it to find out what’s going on that day,in a week, or even a year ahead.

When is Barbie's 50th birthday (March 9)? How willAbraham Lincoln's 200th birthday be celebrated? Whenis Shameless Promotion Month (September)? Whatactivities can families enjoy at the SouthernAppalachian Dulcimer Festival (May 2)? When willthere be a total eclipse of the sun (July 22)? All thesequestions and more are answered in Chase’s Calendar ofEvents.

• 12,500 listings for events all over the world

• Used by media professionals, marketing professionals,and on-air personalities

• CD-ROM allows customized searches by date,subject, location, and many other ways!

• Chase’s is a combination of events reference, almanac,and anniversary book—no other reference combinesall these elements

“One of the three books that haveoccupied prime spots on my desk formany years, along with the Bible andWebster’s Collegiate Dictionary.”

—Al Neuharth, USA Today

CHASE’S CALENDAR OF EVENTS 2009The Ultimate Go-To Guide for Special Days, Weeks and MonthsThe Editors of Chase’s

N O V E M B E R

McGraw-Hill • General Reference

Paperback • 8½ × 11 • 752 pp

ISBN-13: 978-0-07-159954-2

ISBN-10/MHID: 0-07-159954-1

$69.95SR ($73.95 CAN)

One CD-ROM (PC only)


978-0-07-148903-4 • 0-07-148903-7

Rights: World


150 scientifically designed, “low-load”recipes for the health-conscious consumerswho made The Glycemic-Load Diet aninstant success

Since its 2006 publication, Dr. Thompson’s The Glycemic-Load Diet has continued to gain in popularity, sellingnearly 20,000 copies. Now, taking his cutting-edge con-cepts one step further, Thompson combines the break-through science of the glycemic load with the culinaryexpertise of bestselling cookbook author DanaCarpender. The result: 150 mouthwatering recipes andquick “low-load” meals to help dieters lose weight, cutcravings, speed up metabolism, and manage insulinresistance.

• 150 satisfying recipes for fans of the successful TheGlycemic-Load Diet

• Thompson is a cardiologist who has counseledpatients with high-blood cholesterol, diabetes, andheart disease for more than 25 years

• Carpender wrote the USA Today bestseller 500 Low-Carb Recipes, which was featured on “Today” and soldmore than 500,000 copies

Rob Thompson, M.D. (Seattle, WA) is a board-certifiedcardiologist with his own private practice, and a staff memberat Swedish Hospital Medical Center in Seattle.Dana Carpender (Bloomington, IN) is the author of 15Minute Low-Carb Recipes (Fair Winds, 2003), 500 More Low-Carb Recipes (Fair Winds, 2004), Dana Carpender’s Every CalorieCounts Cookbook (Fair Winds, 2006), and many others.


Thompson: The Glycemic-Load DietPaperback • $16.95TR978-0-07-146269-3 • 0-07-146269-4


THE GLYCEMIC-LOAD DIET COOKBOOK150 Recipes to Help You Lose Weight and Reverse Insulin ResistanceRob Thompson, M.D., and Dana Carpender

N O V E M B E R



ISBN-13: 978-0-07-159739-5

ISBN-10/MHID: 0-07-159739-5

$16.95TR ($18.95 CAN)

Rights: World




The author of Strong, Slim, and 30! featured on the “Today” show and CNN—reveals the secret to glowing skin, whiter teeth, shinier hair, and stronger nails

According to nutritionist Lisa Drayer, it’s not what one puts on her body, but what she puts in herbody that makes a woman beautiful. Her groundbreaking guide reveals the top 10 “beauty foods” thatcan visibly improve skin, hair, teeth, eyes, nails, and overall health. She also presents an easy-to-followguide to eat just the right amount of these wonder foods for overall gorgeousness. Best of all, hereasy-to-follow meal plan—featuring dark chocolate, blueberries, and green tea—is just 1,500 caloriesa day! It’s the scientifically proven way to look absolutely fantastic and lose weight doing it.

• A new diet-based approach to beauty from the author of Strong, Slim and 30!

• Media-savvy author: Drayer makes frequent appearances on “Today,” “The Early Show on CBS,”“ Good Morning America,” Fox News, and CNN Headline News

• Drayer is a spokesperson for Crest, Noxema, L’Oreal and the Dairy Council as an establishedexpert in beauty nutrition

• Includes her top 10 “beauty foods” and complete four-week meal plan

76 F a l l 2 0 0 8

Beauty DietBeing Gorgeous was Never So Delicious

The

Lisa M. Drayer, M.A., R.D.

O C T O B E R



ISBN-13: 978-0-07-154477-1

ISBN-10/MHID: 0-07-154477-1

$22.95TR ($24.95 CAN)

Rights: World






Drayer: Strong, Slim and 30!Hardcover • $22.95TR978-0-07-146497-0 • 0-07-146497-2

Somer: Age-Proof Your BodyPaperback • $18.95TR978-0-07-146264-8 • 0-07-146264-3

Lisa Drayer, M.A., R.D. (New York, NY) is aregistered dietician who appears regularly onCNN and Fox News, and writes a weight losscolumn for Women’s Health.


Lisa Drayer—the expert the media trusts forbeauty and nutrition information—as featured in:Elle, Fitness, Woman’s Day, Family Circle, Marie Claire,Bon Appetit, Natural Health, Seventeen, McCall’s,Vegetarian Times, Alaska Airlines, New York Times, WallStreet Journal, Chicago Tribune

Top Ten Beauty Foods

Wild Salmon

Blueberries

Oysters

Walnuts

Dark Chocolate

Yogurt

Spinach

Tomatoes

Kiwis

Sweet Potatoes

78 F a l l 2 0 0 8

The classic reference guide for patientsliving with thyroid disorder—nowcompletely revised and updated

With more than 200,000 copies sold, The ThyroidSourcebook is a definitive resource for America’s 36million thyroid sufferers. The New York Times called thebook “an excellent source of information.” This com-pletely updated new edition features patient narratives;information on the complications of hypo- and hyper-thyroidism, such as depression, weight gain, thyroid, eyedisease, and sleep disorders; the latest oncomplimentary medicine; and much more.

• A trusted, authoritative guide since 1993—recom-mended by physicians and hundreds of health web-sites

• Revised and updated to included the latesttreatments, related disorders, and new patient issues

• Approximately 12 percent of the population suffersfrom a form of thyroid disease

M. Sara Rosenthal, Ph.D. (Lexington, KY) is a thyroidcancer survivor, bioethicist, medical sociologist, and pioneerin consumer health writing. She completed her Ph.D. at theUniversity of Toronto, and is currently the director of theProgram for Bioethics and patients’ rights at the University ofKentucky.


Ain and Rosenthal: The Complete Thyroid BookPaperback • $18.95TR978-0-07-143526-0 • 0-07-143526-3

Garber and White: The Havard Medical School Guide toOvercoming Thyroid ProblemsPaperback • $14.95TR978-0-07-144471-2 • 0-07-144471-8

F I F T H E D I T I O N

THE THYROID SOURCEBOOKM. Sara Rosenthal, Ph.D.

D E C E M B E R



ISBN-13: 978-0-07-159725-8

ISBN-10/MHID: 0-07-159725-5

$17.95TR ($19.95 CAN)


978-0-7373-0495-4 • 0-7373-0495-2



Invaluable parenting advice on how to co-parent during and after divorce, from a sought-after expert on parenting topics

As a court-appointed child custody evaluator for 15years, Dr. Peter Favaro is uniquely qualified to write thismust-have guide for parents going through divorce. Achild psychologist, he understands the effects divorcecan have on families, especially when difficult exes,lawyers, visitation schedules, and other issues directlyaffect the child. Favaro addresses 50 essential topics inshort, easy-to-read chapters, including 100 dos anddon’ts that will make things easier on the child—andbetter for the family.

• Favaro is a clinical psychologist and New York Statecustody evaluator and mediator who has managedmore than 6,000 high-conflict custody cases

• Favaro was a frequent guest expert on “The MontelWilliams Show” appeared on and other TV and radioprograms

Peter J. Favaro, Ph.D. (New York, NY) holds a doctorate in school and clinical psychology. He is executive director of SmartParenting: The Family Center and works with the New York State court system as a custody evaluator, parentcoordinator, and mediator for divorcing couples.


Long: Making Divorce Easier for Your ChildPaperback • $15.95TR978-0-8092-9419-0 • 0-8092-9419-2


SMART PARENTING DURING AND AFTER DIVORCEPeter J. Favaro, Ph.D.

D E C E M B E R

McGraw-Hill • Divorce/Parenting


ISBN-13: 978-0-07-159755-5

ISBN-10/MHID: 0-07-159755-7

$16.95TR ($18.95 CAN)

Rights: World




• Co-promotion at Author’sSpeaking Events

No, it’s not easy raising teenagers . . . Yes, there are sane solutions—in thisproblem-solving parent’s guide from the bestselling author of Yes, Your Teen Is Crazy

How should parents respond when their teen comes home late? Wears inappropriate clothes? Ispregnant, or flunking out? They’ll find the answers here—right at their fingertips—in this quick-ref-erence manual from the leading authority on adolescent behavior. As someone who has counseledhundreds of teens in his practice and as a father himself, Dr. Michael Bradley understands howteenagers can drive parents crazy. Offering practical “first response” advice, he tells parents exactlywhat to say in a number of typical scenarios, from messy rooms and shouting matches to drug abuseand depression.

• Expert advice from a bestselling authority on the subject

• Features fast-reference responses to the most common teen issues

• Bradley appears frequently on TV and radio (“Today” and on CNN, Pure Oxygen, NPR) and speaksat PTAs and groups nationwide.

80 F a l l 2 0 0 8

WHEN THINGS GET

CRAZYWITH YOUR TEEN

The Why, the How, and What to Do NOW

MICHAEL BRADLEY, Ed.D.

D E C E M B E R

McGraw-Hill • Parenting


ISBN-13: 978-0-07-154571-6

ISBN-10/MHID: 0-07-154571-9

$22.95TR ($24.95 CAN)

Rights: World





MichaelBradley, Ph.D.(Philadelphia, PA)holds a doctoratein psychologyfrom Temple

University and has received tennational awards for his books,including a Ben Franklin Award andWilliam Penn Humanitarian Award.


Corwin: The Tween YearsPaperback • $14.95TR978-0-8092-2995-60-8092-2995-1


Don’t• Be sarcastic.

• Clean his room for him.

• Make fun of her room to her or to others (especially to her friends).

• Go to war (where he feels that you really, per-sonally dislike who he isbecause he’s messy).

Dr. Bradley’s advice for when a teen’s room is a mess:

Do• Remain calm and don’t

nag or yell

• Calmly ask for some effort,telling him that you are a tadneurotic about this.

• Offer incentives for some(not perfect) neatness.

• Offer to work with heronce a week to help shovel her room out.

82 F a l l 2 0 0 8

Eat up. Slim down. It’s just that easy—withjust 1,500 delicious calories a day!

From the author of The 1,200-Calorie-a-Day MenuCookbook, comes all new recipes for dieters who arecounting calories, but don’t want to sacrifice flavor,taste, or variety. While most low-calorie meal plansleave one hungry for more, this cookbook serves up asatisfying selection of energy-boosting breakfasts, fast-fix lunches, and delectable dinners—plus two healthysnacks and one guilt-free dessert—every single day! It’shard to believe it’s just 1,500 calories.

• More tasty, low-calorie recipes from the author ofthe successful 1,200-Calorie-a-Day Menu Cookbook(almost 45,000 copies in print)

• Readers choose three flavor-filled meals, two snacks,and one dessert a day, so they never feel deprived

• Low-calorie diets are back, after years of low-carb,high-fat fads

• Recipes are quick and easy to prepare in just 30minutes, with eight ingredients or less

Nancy S. Hughes (Daphne, AL) is the author of nine cook-books. She has also developed recipes for 35 additionalcookbooks, Weight Watchers, American DiabetesAssociation, American Heart Association, Better Homes &Gardens, and Betty Crocker.


Hughes: The 1,200-Calorie-a-Day Menu CookbookHardcover • $12.95TR978-0-8092-3633-6 • 0-8092-3633-8


THE 1,500 CALORIE-A-DAY COOKBOOKNancy S. Hughes

D E C E M B E R


Paperback • 7⅜ × 9⅛ • 208 pp

ISBN-13: 978-0-07-154385-9

ISBN-10/MHID: 0-07-154385-6

$14.95TR ($15.95 CAN)

Rights: World


Endorsed by La Leche League —the world’sbest-known breastfeeding advocates—anessential resource for nursing mothers

Almost all mothers worry about not making enoughmilk, especially if they have had trouble breastfeedingor they must be away from their babies. Myths andmisinformation abound, but there hasn’t been acredible, comprehensive resource—until now. Thisauthoritative guide combines up-to-date informationwith practical advice about new findings on causes oflow supply, innovative ways to increase production,workable solutions for working and exclusivelypumping moms, the special needs of premies, emotionalsupport, and more. This is the book both mothers andprofessionals have been waiting for and will be thedefinitive guide for generations to come.

• More women are breastfeeding than ever—and tryingto continue after returning to work

• Endorsed by La Leche League, the most trusted namearound the world for nursing mothers

• Authors are well-known and respected in the field

Diana West, I.B.C.L.C. (Long Valley, NJ) is a board certifiedlactation consultant and retired accredited La Leche LeagueLeader. Lisa Marasco, M.A., I.B.C.L.C. (Santa Barbara, CA)is a certified lactation consultant, educator, and owner of alactation consulting firm.


Walker: Healthy Eating During PregnancyPaperback • $16.95TR978-0-07-144332-6 • 0-07-144332-0


THE BREASTFEEDING MOTHER’S GUIDETO MAKING MORE MILKDiana West and Lisa MarascoForeword by Martha Sears

D E C E M B E R

McGraw-Hill • Parenting


ISBN-13: 978-0-07-159857-6

ISBN-10/MHID: 0-07-159857-X

$17.95TR ($19.95 CAN)

Rights: World

84 F a l l 2 0 0 8

BEN-SHAHAR: HAPPIERHardcover • $21.95TR978-0-07-149239-3 • 0-07-149239-9

GITTLEMAN: THE FAT FLUSH PLANHardcover • $21.95TR978-0-07-138383-7 • 0-07-138383-2

HART: THE INSULIN-RESISTANCE DIETPaperback • $16.95TR978-0-07-149984-2 • 0-07-149984-9

PANTLEY: THE NO-CRY SLEEPSOLUTIONPaperback • $15.95TR978-0-07-138139-0 • 0-07-138139-2

CHAVARRO: THE FERTILITY DIETHardcover • $24.95TR978-0-07-149479-3 • 0-07-149479-0

LOWNDES: HOW TO TALK TO ANYONEPaperback • $15.95TR978-0-07-141858-4 • 0-07-141858-X

Self-help bestsellers for healthy sales!


A PAPERBACK ORIGINAL

TEACH YOURSELF TRAININGYOUR BRAIN FOR THE OVER 50SSimon Wootton

• Features hundreds of in-teractive puzzles, cross-words, and quizzes

• Offers tools to sharpenone’s brain skills and toget an edge over youngercolleagues

S E P T E M B E R

Teach Yourself • Self-Help

Paperback • 5 × 7¾ • 256 pp

ISBN-13: 978-0-07-160262-4

ISBN-10/MHID: 0-07-160262-3

$12.95TR ($13.95 CAN)

150 b&w illustrations

REVISED EDITION

TEACH YOURSELF NLPAmanda Vickers and Steve Bavister

S E P T E M B E R

Teach Yourself • Psychology


ISBN-13: 978-0-07-160259-4

ISBN-10/MHID: 0-07-160259-3

$12.95TR ($13.95 CAN)

Previous ISBNs: 2005 • 978-0-07-145208-3 • 0-07-145208-7


TEACH YOURSELF SAVINGENERGY IN THE HOMENick White

• Gives various ways to saveenergy in the home, withpractical advice on heating,hot and cold water, elec-tricity and appliances, light-ing, and more

• Offers tips on “responsiblerecreation” and greentravel

S E P T E M B E R

Teach Yourself • Home Improvement


ISBN-13: 978-0-07-159840-8

ISBN-10/MHID: 0-07-159840-5

$12.95TR ($13.95 CAN)

B&w photos and diagrams

NEW EDITION

TEACH YOURSELF PROJECT MANAGEMENTPhil Baguley

• A practical introduction toan essential skills, readerslearn how to build teams,manage budgets, deal withthe unexpected, and more

• New useful risk assess-ment checklists and plan-ning and specificationquestionnaires

S E P T E M B E R

Teach Yourself • Business


ISBN-13: 978-0-07-159987-0

ISBN-10/MHID: 0-07-159987-8

$12.95TR ($13.95 CAN)

Previous ISBNs: 2005 • 978-0-07-144429-3 • 0-07-144429-7

• Introduces neuro-lin-guistic programming(NLP) to new users tohelp them understandwhat makes themselvesand others tick

• Shows how to applyNLP to their personaland work relationships


TEACH YOURSELF BASIC MAC SKILLSRod Lawton

• Offers friendly and usefuladvice for mastering basicMac concepts without“technobabble”

• Shows readers how touse their Macs to managetheir music, DVDs, photos,and more

S E P T E M B E R

Teach Yourself • Computers


ISBN-13: 978-0-07-159841-5

ISBN-10/MHID: 0-07-159841-3

$12.95TR ($13.95 CAN)

200 screen grabs


TEACH YOURSELF BASIC GARDENING SKILLSJane McMorland Hunter and Chris Kelly

• Covers all the basics andis perfect for readers withno gardening experience

• Explains how to growfruit and vegetables, savewater in times ofdrought, and create acompost, among othergardening basics

S E P T E M B E R

Teach Yourself • Gardening


ISBN-13: 978-0-07-160252-5

ISBN-10/MHID: 0-07-160252-6

$12.95TR ($13.95 CAN)

50 b&w illustrations


TEACH YOURSELF WRITING FOR MAGAZINESAnn Gawthorpe and Lesley Bown

• Packed with all the infor-mation readers need tolearn about the market,requirements, and skillsneeded to write on a free-lance basis for magazines

• Gives plenty of useful ad-vice on who to contactand what to submit

N O V E M B E R

Teach Yourself • Writing


ISBN-13: 978-0-07-149698-8

ISBN-10/MHID: 0-07-149698-X

$12.95TR ($13.95 CAN)

NEW EDITION

TEACH YOURSELF WRITING POETRYMatthew Sweeney and John Hartley Williams

• Offers practical advice forgetting published, per-forming works in public,and entering competitions

• Contains lots of practicalexercises to help readersfind their voices and de-velop their own styles

N O V E M B E R

Teach Yourself • Writing


ISBN-13: 978-0-07-160250-1

ISBN-10/MHID: 0-07-160250-X

$12.95TR ($13.95 CAN)

86 F a l l 2 0 0 8


NEW EDITION

TEACH YOURSELF BUDDHISMClive Erricker

• Explores Buddhism, fromthe life and teaches of theBuddha, to the differentBuddhist schools, and thepracticalities of pursuing aBuddhist way of life

• Discusses the role of Bud-dhism in today’s world

N O V E M B E R

Teach Yourself • Religion


ISBN-13: 978-0-07-160253-2

ISBN-10/MHID: 0-07-160253-4

$12.95TR ($13.95 CAN)

Previous ISBNs: 2004 • 978-0-07-142655-8 • 0-07-142655-8


TEACH YOURSELFCATHOLICISMPeter Stanford

N O V E M B E R



ISBN-13: 978-0-07-160254-9

ISBN-10/MHID: 0-07-160254-2

$12.95TR ($13.95 CAN)

NEW EDITION

TEACH YOURSELF JUDAISMC. M. Hoffman

• Delves into the roots anddevelopment of Judaismand explains to readersthe practicalities of pursu-ing a Jewish way of life

• Reveals the long history ofthis religion, including theimpact the Holocaust andthe state of Israel have hadon the Jewish people

N O V E M B E R



ISBN-13: 978-0-07-160257-0

ISBN-10/MHID: 0-07-160257-7

$12.95TR ($13.95 CAN)

Previous ISBNs: 2003 • 978-0-07-142132-4 • 0-07-142132-7


TEACH YOURSELF HUMANISMMark Vernon

N O V E M B E R

Teach Yourself • Philosophy


ISBN-13: 978-0-07-160256-3

ISBN-10/MHID: 0-07-160256-9

$12.95TR ($13.95 CAN)

• Focuses on the essentialbeliefs of Catholicism, re-veals the roots of its tradi-tions and practices, andexplores its 2,000-year-oldhistory

• Discusses what it meansto be Catholic in the con-temporary world

• Introduces humanism tothose unfamiliar with thisphilosophy

• Answers readers, ques-tions about humanism,such as the differences between it and atheismand agnosticism, and howit deals with life, death, and marriage

REVISED EDITION

TEACH YOURSELFPHOTOGRAPHYLee Frost

• Covers the very latest in equipment, withessential and straight-forward guides to all the techniques

• Advises users how topick out the rightcamera for their needsand experience level

N O V E M B E R

Teach Yourself • Photography

Paperback • 5 × 7¾ • 224 pp • 200 b&w and color photos

ISBN-13: 978-0-07-160260-0

ISBN-10/MHID: 0-07-160260-7

$19.95TR ($21.95 CAN) • One CD-ROM

Previous ISBNs: 2004 • 978-0-07143505-5 • 0-07-143505-0


TEACH YOURSELF POLITICAL PHILOSOPHYMel Thompson

N O V E M B E R

Teach Yourself • Philosophy


ISBN-13: 978-0-07-160261-7

ISBN-10/MHID: 0-07-160261-5

$12.95TR ($13.95 CAN)


TEACH YOURSELF GETTINGSTARTED IN SECOND LIFEIrie Tsure

• Introduces newbies toSecond Life as well asgives seasoned vets in-sider tips

• Explores what one can doin SL, how to create one’sown avatar and interactwith others, where to buy and sell virtual goods,and more

N O V E M B E R



ISBN-13: 978-0-07-160255-6

ISBN-10/MHID: 0-07-160255-0

$12.95TR ($13.95 CAN)

200 b&w halftones and a color plate section

88 F a l l 2 0 0 8

• Explores political and economic theories such ascapitalism, Marxism, con-servatism and anarchism

• Brings political philosophyto life by applying it to themore pressing issues ofour day


TEACH YOURSELF MAKINGMONEY IN SECOND LIFEIrie Tsure

N O V E M B E R



ISBN-13: 978-0-07-160258-7

ISBN-10/MHID: 0-07-160258-5

$12.95TR ($13.95 CAN)

200 b&w halftones and a color plate section

• Packed with advice forvirtual entrepreneurslooking to develop inde-pendent businesses withinSecond Life

• Written by a successful Second Life resort ownerbased on real SL experience

M c G r a w - H i l l F a l l 2 0 0 8

SPORTS

90 F a l l 2 0 0 8

An easy-reference guide for players to learnthe p’s and q’s of the green, including thelatest rule changes

Fully endorsed with a foreword by Raymond Floyd andwritten by a veteran golf writer, Golf Rules & EtiquetteSimplified is the on-the-go guide to making sense of therules and etiquette of the great game of golf. Smallenough to fit in any golf bag, this handy book offershelpful interpretations of the most critical rules andinsider tips on how best to benefit from them.

• This book has been endorsed by Arnold Palmer andapproved by the United States Golf Association(USGA)

• Distills the 450 pages of the USGA’s Decisions on the Rules of Golf into a pocket-size quick and easyreference

• There are approximately 30 million golfers in America, spending close to $20 billion annually on golf products, including books

• John Companiotte has been writing about golf for 15 years in publications such as Golf magazine andAvid Golfer

John Companiotte (Atlanta, GA), longtime member of theGolf Writers Association of America, is the author of twoprevious books on golf. His articles have appeared innumerals periodicals, including Golf magazine, Avid Golfer, andAir Tran Arrivals magazine. He is a vice president of the GeorgiaState Golf Association.


GOLF RULES & ETIQUETTE SIMPLIFIEDEverything You Need to Know to Walk the Links Like a ProJohn CompaniotteForeword by Raymond Floyd

A V A I L A B L E

McGraw-Hill • Sports/Golf


ISBN-13: 978-0-07-160131-3

ISBN-10/MHID: 0-07-160131-7

$12.95TR ($13.95 CAN)


978-0-07-146402-4 • 0-07-146402-6

50 b&w photos • Rights: World


For the first time ever, Coach BobbyCremins reveals the plays and strategiesthat have fueled his winning career

Twice named National Coach of the Year, BobbyCremins was the winningest coach at Georgia Tech,producing 14 victorious seasons and six all-Americans.He has kept his powerful playbook a secret—until now.In this authoritative guide, Cremins shares more than150 plays, strategies, and offensive principles for every-thing a player or coach needs to know for taking theirgame into high gear.

• The author is an esteemed coach and one of themost popular names in the sport

• An authoritative all-in-one playbook, this guide’sdetailed plays come straight from Cremins’ successfulcareer at Georgia Tech

• Covers Cremins’ entire offensive philosophy, includingunbeatable fast-break options, half-court man prin-ciples, delay game executions, shooting drills, andmuch more

Bobby Cremins (Bronx, NY) was the most successful coachin Georgia Tech University history and one of the most suc-cessful in Atlantic Coast Conference annals. He is currentlythe head coach at the College of Charleston.


Garfinkel: Five-Star Basketball DrillsPaperback • $16.95TR978-0-940279-22-3 • 0-94-0279-22-3

Calipari: Basketball’s Half-Court OffensePaperback • $12.95TR978-1-57-028-060-3 • 1-57-028-060-6

BOBBY CREMINS’ ULTIMATE OFFENSEWinning Basketball Strategies, Plays, Tips, and TechniquesBobby Cremins

S E P T E M B E R

McGraw-Hill • Sports/Basketball

Paperback • 7⅜ × 9¼ • 196 pp

ISBN-13: 978-0-07-147917-2

ISBN-10/MHID: 0-07-147917-1

$18.95TR ($20.95 CAN)

150 diagrams and 50 photos

Rights: World

92 F a l l 2 0 0 8

“Mickey Dimic is a great coach and a terrific fighter.Mixed Martial Arts Unleashed does an excellentjob covering everything MMA beginners need toknow to prepare themselves before entering the ring,in addition to providing some knockout tips and drillsfor advanced fighters.”

—Carlos Newton, UFC Welterweight World Champion

Today, millions the world over are getting fit andfighting hard with mixed martial arts, a lethal combi-nation of tae kwon do, judo, boxing, wrestling, andother disciplines. In Mixed Martial Arts Unleashed,champion and coach Mickey Dimic distills hisimpressive knowledge to give readers dozens ofsurefire techniques for winning matches.

• The author is a martial arts powerhouse: A two-timeMiddle Weight World Champion, World Martial ArtsHall-of-Fame member, and 5th Degree Blackbelt, hehas trained six world champions and countless stu-dents at his dojo

• The International Fight League estimates there arearound four million mixed martial arts participants atthe amateur level in the United States alone

• Unlike most guides that only focus on one discipline,this book takes a multi-disciplinary approach, givingreaders the global instruction they need

Mickey Dimic (Ontario, Canada) has 34 years of experiencein martial arts. A two-time middle weight world champion, heis currently the coach for the Canadian Jiu-Jitsu Association.


Bravo: Jiu-Jitsu UnleashedPaperback • $16.95TR978-0-07-144811-6 • 0-07-144811-X

Ohlenka: Judo UnleashedPaperback • $19.95TR978-0-07-147534-1 • 0-07-147534-6


MIXED MARTIAL ARTS UNLEASHEDMastering the Most Effective Moves for VictoryMickey Dimic with Christopher Miller

S E P T E M B E R

McGraw-Hill • Sports/Martial Arts

Paperback • 7⅜ × 9⅛ • 240 pp

ISBN-13: 978-0-07-159890-3

ISBN-10/MHID: 0-07-159890-1

$19.95TR ($21.95 CAN)




GET YOUR CAPTAIN’S LICENSEThe Complete Study GuideCharlie Wing, with Jim Austin

Every year approximately 10,000 people take the exams toobtain a U.S. Coast Guard captain’s license. Get Your Captain’sLicense is a comprehensive study guide for the exams requiredfor the most popular Coast Guard captain’s ratings, including thesix-passenger license (commonly called the charterboat licenseor “Six-Pack”) and the 100-ton Master’s license.

• Includes CD with every possible question and answer onCoast Guard exams

• Covers all popular Coast Guard captain’s licenses

• Simulate Coast Guard exams with the AutoExam CD software

• Replaces or augments classroom instruction costing hundredsof dollars

Charlie Wing received his Ph.D. in oceanography from MIT. He is alsothe author of seven boating book and earned a captain's license 15years ago. Dr. Jim Austin, a graduate of the U.S. Naval Academy, hastaught Coast Guard license courses for many years.


HARD CORE HOCKEYEssential Skills, Strategies and Systems from the Sport’s TopCoachesRand Pecknold with Aaron Foeste

Hard Core Hockey is an all-in-one guide to playing high-caliberhockey from a veritable who’s who of the world’s top coaches.Including advanced skating and stick-handling techniques, colle-giate-level systems, and effective drills, it features contributionsfrom respected coaches around the country.

• The contributing coaches have all been selected from the most competitive and successful collegiate programs

• Includes 100 vivid action photos by award-winning photog-rapher Bruce Curtis

Rand Pecknold (Bedford, NH) is the head coach of QuinnipiacUniversity’s Men’s Ice Hockey Team. He currently ranks ninth amongactive NCAA Division I-A hockey coaches in winning percentage andwas named the 2005 Atlantic Hockey Coach of the Year.Aaron Foeste (Madison, WI) was the head coach of ColumbiaUniversity Women’s Ice Hockey team from 2002 to 2004.

S E P T E M B E R

International Marine • Boating

Paperback • 8½ × 11 • 832 pp

ISBN-13: 978-0-07-160369-0

ISBN-10/MHID: 0-07-160369-7

$69.95TR ($73.95 CAN)


978-0-07-138315-8 • 0-07-138315-8

One CD-ROM • 100 color illustrations

300 b&w line art • Rights: World

O C T O B E R

McGraw-Hill • Sports/Hockey

Paperback • 7⅜ × 9¼ • 224 pp

ISBN-13: 978-0-07-148045-1

ISBN-10/MHID: 0-07-148045-5

$18.95TR ($20.95 CAN)


Previously announced; all backorders canceled.

Was classical piracy an earlier version of state-sponsored terrorism?

Here’s the story of how almost every well-known buccaneer of the “Golden Age of Piracy” enjoyedactive sponsorship from England’s governors in the American colonies– setting a pattern of officialdisobedience to the Crown that would ultimately contribute to the American push forindependence. Relying on rare primary sources discovered in government archives in England, theCarolinas, Rhode Island, Jamaica, and elsewhere, Burgess combines true tales of derring-do withgroundbreaking research in this fascinating history.

• Fascinating new information about Captains Kidd, Blackbeard, Henry Avery, and other notoriouspirates

• Brilliant descriptions of battles and intrigues in the century prior to the American Revolution

• Primary-source documentation of how governors and wealthy colonial merchants provided markets for loot and safe havens for pirates in exchange for kickbacks and trade goods

• A new look at the origins of American independence

• An exposé of bribery at the highest levels in colonial America

• An epilogue draws fascinating parallels between this centuries-old government patronage of “classical” piracy with modern state-sponsored terrorism, tying the popular fascination with all things pirate to the most crucial current events

94 F a l l 2 0 0 8

The Secret Alliances Between History’s Most Notorious Buccaneers and Colonial America

PIRATESPACT

,THE

DOUGLAS R . B URGES S , JR .

O C T O B E R

International Marine • Maritime History


ISBN-13: 978-0-07-147476-4

ISBN-10/MHID: 0-07-147476-5

$26.95TR ($29.95 CAN)

12 b&w photos and 2 maps

Rights: World


• National Print Publicity


Nelson: Benedict Arnold's NavyHardcover • $24.95TR978-0-07-14680-6 • 0-07-146806-4

Nelson: George Washington's Secret NavyHardcover • $26.95TR978-0-07-149389-5 • 0-07-149389-

Douglas R. Burgess Jr. is one ofthe world’s foremost authorities onpiracy. He holds a J.D. with a con-centration in International PublicLaw from Cornell University and aMaster’s degree in InternationalLaw with a concentration in con-temporary high-seas piracy. Anaward-winning writer of shorthistorical fiction and nonfiction, hiswritings on piracy have appeared inthe journal Legal Affairs and havebeen quoted in the New York Times.


HOW LAW-BREAKING SEA DEVILS

PROPPED UP COLONIAL GOVERNMENTS

96 F a l l 2 0 0 8

The only book to tell the unbelievable truestory of the NBA’s tumultuous first season

In The First Tip-Off, veteran basketball writer CharleyRosen brings readers back to the NBA’s humble begin-nings, when a colorful cast of characters laid the foun-dation for the empire that is today’s NBA. Basketballpioneers, like Red Auerbach, Chuck Connors, EdSadowski, Joe Fulks, and Peter “Press” Maravich—fatherof “Pistol Pete”—all play a role in a league of hard fouls,shady refs, meager facilities, and old school basketball.

Featuring a Foreword by Los Angeles Lakers headcoach Phil Jackson and exclusive interviews with thesurviving players of that first season, Rosen weaves afascinating and poignant portrait of a league strugglingto gain a foothold in the American consciousness.

• Charley Rosen is one of the most respectedbasketball writers in the United States. His columnson FoxSports.com and previously for ESPN.com havebeen read by millions

• Packed with in-depth interviews, archivalphotographs, and never-before-told anecdotes

• This is the only book dedicated to the NBA’s criticalfirst season

Charley Rosen (Woodstock, NY) is the author of 13 booksand a columnist for FoxSports.com. He is also a formerplayer and was a head coach at the State University of NewYork at New Paltz.


Miller: Going LongHardcover • $24.95TR978-0-07-141849-2 • 0-07-141849-0

Lazenby: The ShowHardcover • $27.95TR978-0-07-143034-0 • 0-07-143034-2

THE FIRST TIP-OFFThe Incredible Story of the Birth of the NBACharley Rosen; Foreword by Phil Jackson

O C T O B E R



ISBN-13: 978-0-07148785-6

ISBN-10/MHID: 0-07-148785-9

$24.95TR ($26.95 CAN)

25 photos • Rights: World



• National Broadcast Publicity



From one of the most highly respectedcollege coaches in the nation, the only bookto show parents how to teach winningbasketball plays to kids age 14 and under

Like no other, The Baffled Parent’s Guide to GreatBasketball Plays gives readers a total playbook forcoaching middle and junior-high schoolers through theins and outs of on-the-court tactics. NCAA coach FranDunphy provides 75 winning plays complete with easy-to-follow instructions on how to execute each movefor maximum scoring.

• Dunphy is the esteemed coach of men’s basketball atTemple University and previously led Penn State to 10Ivy League championships

• Millions of kids age 14 and under play on basketballteams across the nation

• Capitalizes on the successful and well-regardedBaffled Parents brand

Fran Dunphy (Philadelphia, PA) is head coach of TempleUniversity’s men’s basketball program and is one of the mostrespected coaches in the nation with nine NCAATournament appearances. Lawrence Hsieh (Southport, CT) is a sports writer andcoach of youth athletics.


Garland: Baffled Parent’s Guide to Great Basketball DrillsPaperback • $14.95TR978-0-07-138141-3 • 0-07-138141-4

Faucher: Baffled Parent’s Guide to Coaching YouthBasketballPaperback • $14.95TR978-0-07-134607-8 • 0-07-134607-4


THE BAFFLED PARENT’S GUIDE TO GREATBASKETBALL PLAYSFran Dunphy and Lawrence Hsieh

O C T O B E R


Paperback • 7⅜ × 9¼ • 160 pp

ISBN-13: 978-0-07150279-5

ISBN-10/MHID: 0-07-150279-3

$16.95TR ($18.95 CAN)

30 b&w photos and 75 line drawings

Rights: World

A uniquely user-friendly introduction tosailing and a vital manual for a lifetimeof enjoyment and adventure on the water

Robby Robinson’s experience-based approachmakes sailing more transparent and accessible

than ever and sets a new standard for learn-to-sailbooks. The International Marine Book of Sailing’s how-to text focuses on the actions sailors need to taketo sail on their first afternoon (Chapter 1), and thengoes on to cover everything from sail trim and sea-manship to advanced racing and voyaging, introducingeach new skill and technique as it becomes relevantto the sailor’s progress.This progressive approachyields a book that beginners and advanced sailorsalike will value and use.

• At 500 pages and with 750 color images, this beau-tiful and ambitious volume is the largest sailing bookon the market

• With hundreds of photos shot especially for thebook, Robinson takes the reader from high-per-formance sailing dinghies to sturdy offshore cruisingsailboats

• The first book developed to follow a sailor’slearning curve

• In the first learn-to-sail book written in anauthentic, confidence-inspiring voice, Robinsonobserves the romantic traditions of sailing whilealso introducing the sport’s cutting-edge innovations

THE INTERNATIONAL MARINE BOOK OF

S A I L I N GRobby Robinson

98 F a l l 2 0 0 8

O C T O B E R

International Marine • Sailing


ISBN-13: 978-0-07-053225-0

ISBN-10/MHID: 0-07-053225-7

$39.95TR ($42.95 CAN)

750 color photos and illustrations

Rights: World

Previously announced; all backorders canceled




Seidman: The Complete SailorPaperback • 0-07-057131-7 • $15.95TR

Robby Robinson (Marshfield, MA)is a former SAIL magazine editor,America’s Cup challenger, sailinginstructor and English teacher. He iscoauthor of two books, Night andFog and Sailors’ Secrets.


100 F a l l 2 0 0 8

A powerful and proven three-phase systemfor athletes and competitors at every levelwho want to achieve a winning state ofmind

Athletes develop their muscles to be physically strong,but exercising the mental edge is just as crucial forpeak performance. 10-Minute Toughness gives athleteseffective tools to take control of their success througha personalized mental training system. Following theauthor’s five-stage daily mental workout, along with hisgoal-setting activities and solution-focused tools,readers will use mental imagery, positive self-talk, con-trolled breathing, and more to increase confidence andbeat the competition.

• Sports psychology consultant Jason Selk has providedmental coaching for numerous All-Star professionalbaseball players, pro bowl football players, hall of famecoaches, Olympic gold medalists, and more

• Selk’s system helped motivate players on the St. LouisCardinals to victory in the 2006 World Series

• Not just theory, this guide is packed with practicaltools, tips, exercises, and activities that apply tobusiness, personal, fitness, athletic, and social situations

Jason Selk (Denver, CO) is the director of sport psychologyfor the St. Louis Cardinals and the St. Louis Rams. He is also thedirector and owner of Enhanced Performance Inc., and regularlyspeaks before athletes, coaches, and executive audiences.


Mack: Mind GymPaperback • $13.95TR978-0-07-139597-7 • 0-07-139597-0

Kearns: How Lance Does ItPaperback • $19.95TR978-0-07-147740-6 • 0-07-147740-3

10-MINUTE TOUGHNESSThe Mental Exercise Program for Winning Before The Game BeginsJason Selk

O C T O B E R

McGraw-Hill • Sports/General

Hardcover • 5½ × 8¼ • 208 pp

ISBN-13: 978-0-07160063-7

ISBN-10/MHID: 0-07-160063-9

$19.95TR ($21.95 CAN)

Rights: World


The first comprehensive book on strip-building almost any type of small boat

Strip-planking is a popular method of amateur boatconstruction, but until now there has never been abook that showed readers how to use it for more thanone type of boat. Author Nick Schade presents com-plete plans for three boats of different types (canoe,kayak, and a dinghy) and shows readers step-by-stephow to build them. Written for all amateur builders,the book covers materials, tools, and safety issues.

• Step-by-step directions show the reader how tocreate three beautiful boats

• Learn how to adapt any boat to strip-construction

• The only book that covers several types of craft:canoes, kayaks, boats for oar and sail

• 16-page full-color insert provides inspiration andideas for decorative treatments

Nick Schade runs Guillemot Kayaks, one of the best-knownproviders of plans and kits for strip-built kayaks. He haswritten feature articles for Sea Kayaker and other magazines.

Also by Nick Schade:

The Strip-Built Sea Kayak Paperback • $19.95TR978-0-07-057989-7 • 0-07-057989-X


BUILDING STRIP-PLANKED BOATSWith Complete Plans and Instructions for a Dinghy, a Canoe, and a Kayak You Can BuildNick Schade

N O V E M B E R

International Marine

Boating/Boatbuilding/Paddlesports

Paperback • 7⅜ × 9¼ • 256 pp

ISBN-13: 978-0-07-147524-2

ISBN-10/MHID: 0-07-147524-9

$22.95TR ($24.95 CAN)

100 illustrations, 120 b&w photos,

and 32 color photos • Rights: World

102 F a l l 2 0 0 8


THE ART OF BOAT NAMESInspiring Ideas for Names and DesignsLaurie Churchman

Nothing is more likely to make a boatowner obsessive-com-pulsive (or drive a boatowner’s spouse nuts) than the search forthe perfect name and graphic display for their new vessel. Anartful name artfully displayed makes the ultimate first impression.Homeowners thumb through pattern books and color charts tochoose wallpaper and paint. Now boatowners can thumbthrough this book to choose styles for the lettering and graphicsthat will grace their boats and express their personalities.

• Includes 1,500 boat names for any taste, together with a list ofresources for the reader interested in an expanded search

• Enables boatowners to communicate their choices to letteringshops and graphic artists

Laurie Churchman (Philadelphia, PA) is an assistant professor ofgraphic design at the University of Pennsylvania, a national boardmember of AIGA, and the principal of Designlore, a Philadelphia graphicdesign firm.

N O V E M B E R


Paperback • 8 × 9½ • 192 pp

ISBN-13: 978-0-07-159142-3

ISBN-10/MHID: 0-07-159142-7

$24.95TR ($26.95 CAN)

400 color photos • Rights: World


OUTBOARD ENGINESMaintenance, Troubleshooting, and RepairEdwin R. Sherman

The first edition of Outboard Engines set the standard for a clear,easy-to-follow primer on engine basics, troubleshooting, care,and repair. This new edition, significantly expanded, brings thesubject up to date, with full coverage of the new four-strokeengines, conventional electronic and direct fuel-injectionsystems, oil-mix systems in the new clean two-strokes, andmore. Boaters save time and money doing their own enginerepairs and maintenance.

• Keep engines running to avoid stranding, expensive tows, and downtime

• Clear step-by-step directions for all common procedures

• Covers every major engine brand, 2- and 4-stroke, from 2 to 300 horsepower

Ed Sherman (Wickford, RI) is among the most highly respectedmarine technicians in the U.S. As senior writer for the American Boat &Yacht Council, he wrote and teaches certification training courses toprofessional technicians.

D E C E M B E R


Hardcover • 7⅜ × 9¼ • 208 pp

ISBN-13: 978-0-07-154462-7

ISBN-10/MHID: 0-07-154462-3

$25.95TR ($28.95 CAN)


978-0-07-057856-2 • 0-07-057856-7

100 b&w photos and 70 b&w illustrations

Rights: World

M c G r a w - H i l l F a l l 2 0 0 8

EDUCATION

104 F a l l 2 0 0 8


SCHAUM’S OUTLINE OF CALCULUSFrank Ayres, Jr. and Elliot Mendelson

ISBN-13: 978-0-07-150861-2

ISBN-10/MHID: 0-07-150861-9

$18.95ST ($20.95 CAN)

572 pp • Previous ISBNs: 1999

978-0-07-041973-5 • 0-07-041973-6


SCHAUM’S OUTLINE OF GEOMETRYBarnett Rich and Christopher Thomas

ISBN-13: 978-0-07-154412-2

ISBN-10/MHID: 0-07-154412-7

$18.95ST ($20.95 CAN)


978-0-07-052766-9 • 0-07-052766-0


SCHAUM’S OUTLINE OF LINEAR ALGEBRASeymour Lipschutz and Marc Lipson

ISBN-13: 978-0-07-154352-1

ISBN-10/MHID: 0-07-154352-X

$18.95ST ($20.95 CAN)


978-0-07-136200-9 • 0-07-136200-2

Now Schaum’s Biggest Sellers are in New Editions:

More than 1.3 Million

sold!

More than400,000

sold!

50 Years ofSatisfied Students

More than500,000

sold!

Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8⅛ × 10⅞ • Rights: World



SCHAUM’S OUTLINE OFMATHEMATICAL HANDBOOK OFFORMULAS AND TABLESMurray R. Spiegel and Seymour Lipschutz

ISBN-13: 978-0-07-154855-7

ISBN-10/MHID: 0-07-154855-6

$18.95ST ($20.95 CAN)


978-0-07-038203-9 • 0-07-038203-4


SCHAUM’S OUTLINE OFPRECALCULUSFred Safier

ISBN-13: 978-0-07-150864-3

ISBN-10/MHID: 0-07-150864-3

$18.95ST ($20.95 CAN)


978-0-07-057261-4 • 0-07-057261-5


SCHAUM’S OUTLINE OFPROBABILITY AND STATISTICSMurray R. Spiegel, John Schiller, and R. Alu Srinivasan

ISBN-13: 978-0-07-154425-2

ISBN-10/MHID: 0-07-154425-9

$18.95ST ($20.95 CAN)


978-0-07-135004-4 • 0-07-135004-7

SCHAUM’S OUTLINE OF STATISTICSIN PSYCHOLOGYLarry J. Stephens

ISBN-13: 978-0-07-154599-0

ISBN-10/MHID: 0-07-154599-9

$18.95ST ($20.95 CAN)

350 pp


SCHAUM’S OUTLINE OFTRIGONOMETRYRobert Moyer and Frank Ayres

ISBN-13: 978-0-07-154350-7

ISBN-10/MHID: 0-07-154350-3

$18.95ST ($20.95 CAN)


978-0-07-006893-3 • 0-07-006893-3

SCHAUM’S OUTLINE OF MATH FORLIBERAL ARTS MAJORSChristopher Thomas

ISBN-13: 978-0-07-154429-0

ISBN-10/MHID: 0-07-154429-1

$18.95ST ($20.95 CAN)

350 pp

Schaum’s Outlines—Problem Solved.

More than1 Million

sold!

More than100,000

sold!

More than300,000

sold!

More than500,000

sold!

Each book: S E P T E M B E R • McGraw-Hill • Study Aids • Paperback • 8½ × 10⅞ • Rights: World

For half a century, more than 40 million students have trustedSchaum’s to help them study faster, learn better, and get top grades.Now Schaum’s celebrates its 50th birthday with a brand-new look, a newformat with hundreds of practice problems and completely updated information to conform to thelatest developments in every field of study.

106 F a l l 2 0 0 8

Essential practice on listening skills—forthe more than 800,000 TOEFL test-takers

To be accepted into most North Americanundergraduate and graduate programs, internationalstudents must take and pass the Test of English as aForeign Language. A good performance on the listeningsection of the TOEFL is crucial to a top score—and theonly way to get that score is practice. McGraw-Hill’sConquering the TOEFL Listening Section for Your iPod givesstudents extensive practice, with more than two hoursof recordings that replicate the key elements of thetest, including 20 academic lectures and 160 conversa-tions on all aspects of student life. With a program thatmaximizes the easy-use interface of the iPod, thisproduct provides the best and most convenient prepa-ration around for the TOEFL listening section.

• Steinberg is a TOEFL expert and a member of TESOL(International Organization for English as a SecondLanguage) and MATSOL (Massachusetts ESL organi-zation)

• iPods are enormously popular—more than 100million have been sold to date

• Prepares students with 180 audio recordings andaccompanying comprehension questions, instantlyaccessible via the iPod’s navigation system, and abooklet with the full script of the audio passages

Roberta Steinberg (Boston, MA) is a professor at MountIda College. She teaches international teaching assistants atMIT, where she is also responsible for assessing the Englishlevel of all incoming international graduate students.

Also from Roberta Steinberg:

Perfect Phrases for the TOEFL Speaking and Writing SectionsPaperback • $12.95TR978-0-07-159246-8 • 0-07-159246-6

MCGRAW-HILL’S CONQUERING THE TOEFL LISTENING SECTION FOR YOUR iPODRoberta Steinberg

O C T O B E R

McGraw-Hill • ESL/Test Preparation

Paperback • 4½ × 7 • 48 pp

ISBN-13: 978-0-07-160483-3

ISBN-10/MHID: 0-07-160483-9

$16.95ST ($18.95 CAN)

One 2½ hour audio MP3 CD (200 MB)

Rights: World


Complete GRE preparation—for the morethan half a million students who take thetest

One of the most widely-taken tests in the UnitedStates and around the world, the GRE is crucial forgraduate school entrance—and McGraw-Hill’s GRE isthe comprehensive study tool students need tosucceed. Created by test-preparation specialists atAdvantage Education, it gives test-takers the most up-to-date information on each section of the test. Frompractice tests and skill-building techniques to expertcoaching, essay help and online practice, readers willhave all the guidance they need—right at theirfingertips.

• More than 500,000 students take the GRE every year;130,000 are outside the United States

• Three practice GREs in the book, three more on CD-ROM

• Complete review of math and verbal skills

• Sample analytical writing essays at varying score levels

• Special information for international test-takers

• The GRE is available year round at computer-basedtesting centers in the United States, Canada, andmany other countries

Steven W. Dulan (East Lansing, MI) is the founder andpresident of Advantage Education, Inc., which offers live test-prep classes at high schools and colleges throughoutMichigan, Wisconsin, Ohio, and Colorado, as well as distance-learning programs over the Internet.

2 0 0 9 E D I T I O N

MCGRAW-HILL’S GRESteven W. Dulan and the Faculty of Advantage Education

O C T O B E R

McGraw-Hill • Test Preparation

Paperback • 8½ × 10⅞ • 464 pp

Rights: World

Book and CD-ROM (PC and Mac):

ISBN-13: 978-0-07-160307-2

ISBN-10/MHID: 0-07-160307-7

$32.95ST ($35.95 CAN)

Book only:

ISBN-13: 978-0-07-160305-8

ISBN-10/MHID: 0-07-160305-0

$21.00ST ($22.95 CAN)

108 F a l l 2 0 0 8

A compendium of skills, tips, and expertisefor teachers of grades K-6

Master Teachers are those laudable figures who havedecades of experience, passion, and great advice for thenew teachers on the block. Full of exercises, repro-ducible checklists, and sophisticated advice, The MasterTeacher shares the wisdom and hard skills of masterteachers to newer teachers seeking guidance in shapingtheir “Teaching Goals” and techniques.

• Bestselling predecessors: The Organized Teacher hasmore than 35,000 copies in print. The Creative Teacheris a worthy follow-up with 9000 copies in print

• Great author platforms and credentials: KimberlyPersiani-Becker conducts frequent lectures and work-shops at such conferences as the National MiddleSchool Association Conference, the National Councilfor Teachers of English Conference and the NationalAssociation of Multicultural Education

• Instant Usability: Reproducible checklists and goalcharts are designed for sharing with colleagues andimplementing in mentoring programs

Dr. Kimberly Persiani-Becker (Los Angeles, CA) is anAssistant Professor of Curriculum and Instruction at CalState University. She lectures frequently at national teachers’conferences in the US and Canada. Steve Springer and Brandy Alexander (Los Angeles, CA)are mentors and master teachers with years of classroomexperience in private and public schools.

Also by the Authors:

The Creative TeacherPaperback • $19.95TR978-0-07-147280-7 • 0-07-147280-0

The Organized TeacherPaperback • $19.95TR978-0-07-145707-1 • 0-07-145707-0

THE MASTER TEACHERExpand Your Skills and Share Your Talents to Improve Your SchoolSteve Springer, Brandy Alexander and Kimberly Persiani-Becker, Ed.D.

O C T O B E R

McGraw-Hill

Education/Teacher Reference

Paperback • 8 ½ x 10 7/8 • 304 pp

ISBN 13: 978-0-07-149681-0

ISBN 10/MHID: 0-07-149681-5

$19.95TR ($21.95 CAN)



For the thousands of yearly applicants toAmerica’s nursing schools—a completereview of all the major entrance exams

Today’s high demand for qualified nurses is fuelingmajor increases in nursing school enrollments. To helpaspiring nurses enter the school of their choice, thisbrand-new guide provides complete preparation for allof the most widely used entrance exams. Withextensive content review of each subject tested, stu-dents will get the best preparation possible to succeedon the test.

• Nursing school enrollment has risen every year forsix straight years—total enrollment in 2005 wasapproximately 154,000 (up from 141,000 in 2004)

• Covers these exams: National League for NursingPre-Admission Exam (RN), Nurse Entrance Test, Testof Essential Academic Skills, Psychological ServicesBureau (RN), and Center for Nursing Education andTesting (RN)

• Entrance exams are required for both 4-year bac-calaureate and 2-year programs, and a shortage ofschool placements has led to increased competition

• Skill-building drills in every topic area with more than1000 practice questions

• Guidance information from nursing professionals


Hurst: NCLEX-RN ReviewPaperback • 0-07-148431-0 • $34.95IB

Chandler: Ultimate Guide to Getting Into NursingSchoolPaperback • 0-07-147780-2 • $22.95IB

MCGRAW-HILL’S NURSING SCHOOLENTRANCE EXAMSNLN PAX-RN • NET • TEAS • PSB-RN • C-NET-RNMcGraw-Hill Editors

N O V E M B E R

McGraw-Hill • Test Preparation/Nursing

Paperback • 8½ × 10⅞ • 416 pp

ISBN-13: 978-0-07-159937-5

ISBN-10/MHID: 0-07-159937-1

$19.95ST ($21.95 CAN)

Rights: World

Paul Bodine (Orange County, CA) is a seasoned business editor and writer with 25 years of experience inbusiness, technical, scholarly, and educational editing and writing. He is a Senior Editor at Accepted.com,America’s most respected admissions consulting firm.

110 F a l l 2 0 0 8

Perfect Phrases for Getting Accepted

Whether you’re applying to law school, business school, or medical school, it’s essential to have theright phrases at your fingertips. Students need to be ready to stand out in essays, to impress duringthe interview, and to articulate the principles of their profession clearly and succinctly. The PerfectPhrases series gives these aspiring professionals the words they need for every step of theapplication process.

Each book: McGraw-Hill • Test Preparation • Paperback • 5 × 8 • 224 pp • Rights: World

PERFECT PHRASES FORBUSINESS SCHOOLACCEPTANCEPaul Bodine

N O V E M B E R

ISBN-13: 978-0-07-159820-0

ISBN-10/MHID: 0-07-159820-0

$9.95TR ($10.95 CAN)

PERFECT PHRASES FORLAW SCHOOLACCEPTANCEPaul Bodine

N O V E M B E R

ISBN-13: 978-0-07-159822-4

ISBN-10/MHID: 0-07-159822-7

$9.95TR ($10.95 CAN)

PERFECT PHRASES FORMEDICAL SCHOOLACCEPTANCEPaul Bodine

D E C E M B E R

ISBN-13: 978-0-07-159818-7

ISBN-10/MHID: 0-07-159818-9

$9.95TR ($10.95 CAN)


Complete preparation for the more than30,000 students taking the PCAT each year

The number of Pharmacy College Admission Test(PCAT) test takers has doubled since 2001—and thatnumber continues to grow. McGraw-Hill’s PCAT providescomprehensive review of every test topic whilepreparing test-takers for the new format of the testthat was instituted in June 2007. With sample tests,test-taking strategies, and intricate scientific illustra-tions, students will have all the preparation they needto perform at their very best on test day.

• One diagnostic test and one full-length practice exam

• Strategies for answering all question types

• Review of all test subjects: biology, organic and inor-ganic chemistry, precalculus and calculus, readingcomprehension, verbal skills, and essay-writing

• Textbook-quality scientific illustrations

• Pharmacy college admissions requirements

• PCAT is administered four times a year: January, June,August, and October, at designated test centersnationwide.

George J. Hademenos (Richardson, TX), ShaunMurphree (Meadville, PA), Kathy A. Zahler (Ithaca, NY),and Jennifer Warner (Charlotte, NC) are the authors ofMcGraw-Hill’s MCAT. Hademenos, Murphree, Warner, andMark A. Whitener (Montclair, NJ) teach science at theuniversity level. Zahler is a widely published textbook writer.


Hademenos: McGraw-Hill’s MCATPaperback • 0-07-147076-X • $65.00ST

MCGRAW-HILL’S PCATGeorge J. Hademenos, Ph.D., Shaun Murphree, Ph.D., Kathy A. Zahler, M.S., Mark A. Whitener, Ph.D., and Jennifer M. Warner, M.S.

N O V E M B E R

McGraw-Hill • Test Preparation/Pharmacy

Paperback • 8½ × 10⅞ • 512 pp

ISBN-13: 978-0-07-160045-3

ISBN-10/MHID: 0-07-160045-0

$32.95ST ($35.95 CAN)

Rights: World

112 F a l l 2 0 0 8

For the more than 600,000 who apply forU.S. citizenship each year—an innovativeprogram for success on the new N-400application

Thousands apply for United States citizenship annuallyand face the challenge of doing well not only topics ofAmerican history and government, but also on oralquestions, reading, and writing in English. McGraw-Hill’sU.S. Citizenship Test gives these citizens-to-be all the helpthey need in preparing for the new N-400 application.In addition to a comprehensive, fully-illustrated coursebook, a DVD provides four model interviews that helpdemystify the process and provide guidance in keylanguage functions, such as asking for clarification andunderstanding nonverbal cues.

• Fully up-to-date: reflects the new exam introduced inOctober 2008 - widely recognized as a more chal-lenging test of US civics and communicative languageskills

• Clear explanation of the test in language accessible toESL students

• Accompanying DVD provides audiovisual preparationfor the interview

Karen Hilgeman (Mt. Prospect, IL) is an experiencedteacher of Citizenship; Kristin D. Sherman (Charlotte,NC), and Winifred Ho (San Franciso, CA) are both experi-enced authors on immigration matters.

MCGRAW-HILL’S U.S. CITIZENSHIP TESTWITH DVDKaren Hilgeman, Kristin D. Sherman, and Winifred Ho

D E C E M B E R

McGraw-Hill • Test Preparation/Citizenship

Paperback • 8½ × 11 • 224 pp

80-minute DVD

ISBN-13: 978-0-07-160516-8

ISBN-10/MHID: 0-07-160516-9

$24.95ST ($26.95 CAN)

Rights: World

M c G r a w - H i l l F a l l 2 0 0 8

WORLD LANGUAGE

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S E P T E M B E R

McGraw-Hill • Language/Spanish

Paperback • 6¾ × 9½ • 272 pp

ISBN-13: 978-0-07-160269-3

ISBN-10/MHID: 0-07-160269-0

$18.95TR ($20.95 CAN)


978-0-07-141931-4 • 0-07-141931-4

Rights: Not available in British Comm.

(except Canada), Europe, and the Middle East

. . . in Context seriesAuthentic texts breathe life into the process of improving language skills

The best way to bring the grammar of a language to life is by experiencing it in context, as it isactually used by native speakers and writers. Designed for intermediate and advanced students, thebooks in this series put foreign grammar into context for students with an array of engaging texts,including newspaper articles, song lyrics, literary texts, and even transcriptions from TV talk shows.

Each chapter focuses on a specific element of grammar. A short text is followed by an explanation ofthe relevant grammar and several exercises. Exercises center on specific topics and stress everydaywords and expressions. Students get to build their vocabularies while honing grammar skills.

• Includes clear explanations of the grammar points students encounter in the text examples

• Engaging exercises give language learners an opportunity to practice key points and build vocab-ulary

• A key to the exercises is provided so students can check their progress

S E P T E M B E R

McGraw-Hill • Language/French

Paperback • 6¾ × 9½ • 272 pp

ISBN-13: 978-0-07-160268-6

ISBN-10/MHID: 0-07-160268-2

$18.95TR ($20.95 CAN)


978-0-07-144050-9 • 0-07-144050-X

Rights: Not available in British Comm.

(except Canada), Europe, and the Middle East


SPANISH GRAMMAR IN CONTEXTJuan Kattán-Ibarra and Angela Howkins


FRENCH GRAMMAR IN CONTEXTMargaret Jubb and Annie Rouxeville


Each audio pack: O C T O B E R • Language • Paperback • 7¾ × 8¼ • $59.95AU ($62.95 CAN)

Five audio CDs • Eight-page booklet, four-page track card; Zippered case • Rights: US and Canada only

MICHEL THOMAS METHOD™

SPEAK ARABIC ADVANCED Jane Wightwick

ISBN-13: 978-0-07-160435-2

ISBN-10/MHID: 0-07-160435-9

MICHEL THOMAS METHOD™ SPEAKMANDARIN CHINESE ADVANCED Dr. Harold Goodman

ISBN-13: 978-0-07-160443-7

ISBN-10/MHID: 0-07-160443-X

MICHEL THOMAS METHOD™

SPEAK RUSSIAN ADVANCED Natasha Bershadski

ISBN-13: 978-0-07-160451-2

ISBN-10/MHID: 0-07-160451-0

The language learning method millions around the world have come to trust

Unlike most language learning systems, the Michel Thomas Method enables students to naturally andintuitively develop the building blocks for language comprehension. Users can learn at their ownspeeds—listening, speaking, and thinking through the language. Guided by language instructors andnative speakers, each Michel Thomas Method Speak Language Advanced CD takes students throughan interactive lesson with two other learners. By the end of the program, they’ll have an advancedvocabulary, polished conversation skills, and the confidence to speak in their chosen language.

• More than 1 million copies have sold in the Michel Thomas series globally

• No books, no writing, no memorization—the method is based on how people learn anything naturally

• Can be loaded into an iPod or any MP3 player for on-the-go learning

Jane Wightwick (United Kingdom) is an experienced teacher of Arabic and author and publisher of Arabic-teaching materials. Dr. Harold Goodman (Burtonsville, MD) studied with Michel Thomas for nearly ten yearslearning two new languages as well as the Michel Thomas Method™ of language instruction, which he then used toteach others, with great success. Natasha Bershadski (United Kingdom) has taught for 15 years at King’s CollegeLondon, University College London, London School of Economics, Middlesex University, and the Foreign Office.

116 F a l l 2 0 0 8

ISPEAK GREEK PHRASEBOOKSee + Hear 1,200 Travel Phrases on Your iPodAlex Chapin and Jennifer Kellogg

ISBN-13: 978-0-07-160426-0

ISBN-10/MHID: 0-07-160426-X

$12.95AU ($13.95 CAN)

ISPEAK KOREAN PHRASEBOOKSee + Hear 1,200 Travel Phrases on Your iPodAlex Chapin and Young Pahk

ISBN-13: 978-0-07-160416-1

ISBN-10/MHID: 0-07-160416-2

$12.95AU ($13.95 CAN)

ISPEAK RUSSIAN PHRASEBOOKSee + Hear 1,200 Travel Phrases on Your iPodAlex Chapin and Tom Beyer

ISBN-13: 978-0-07-160421-5

ISBN-10/MHID: 0-07-160421-9

$12.95AU ($13.95 CAN)

iSpeak PhrasebooksIt’s like having a personal translator by your side!

The ultimate in portability and convenience, iSpeak phrasebooks provide users with instant access tojust the right word or phrase for virtually any situation. With an iSpeak phrasebook downloaded intoan iPod, readers can make themselves understood quickly and confidently. That’s because with iSpeak,readers both see and hear hundreds of words and phrases as they are spoken by native speakers.

Want to order a meal in Moscow? Buy shoes in Seoul? Or buy an airplane ticket in Athens? Noproblem: the iSpeak phrasebooks get you to the correct category, subcategory, and phrase—instantly!

• Compatible with any iPod

• With more than 100 million sold, iPod commands an impressive 82 percent of the MP3-playermarket

• Author Alex Chapin is a celebrated innovator of digital language-learning systems

Alex Chapin (Middlebury, VT) is an educational technologist at Middlebury College specializing in developingtechnologies for second-language acquisition. He has received a grant from the National Institute for Technologyand Liberal Education that supports his work and research.

Each audiopackage: O C T O B E R • McGraw-Hill • Language/Travel • Paperback • 5 × 8 • 64 pp

One 4-hour MP3 audio CD (300 MB) • Rights: World


Ideal for travelers, the iSpeak Phrasebook series:

CHAPIN: iSPEAK SPANISHPHRASEBOOKAudio package • $12.95AU978-0-07-148607-1 • 0-07-148607-0

iSPEAK CHINESEPHRASEBOOK, SUMMER 2008EDITIONAudio package • $14.95AU978-0-07-159212-3 • 0-07-159212-1

CHAPIN: iSPEAK CHINESEPHRASEBOOKAudio package • $12.95AU978-0-07-149293-5 • 0-07-149293-3

CHAPIN: iSPEAK ENGLISHPHRASEBOOK Audio package • $12.95AU978-0-07-149921-7 • 0-07-149921-0

CHAPIN: iSPEAK FRENCHPHRASEBOOKAudio package • $12.95AU978-0-07-148608-8 • 0-07-148608-9

CHAPIN: iSPEAK GERMANPHRASEBOOKAudio package • $12.95AU978-0-07-148609-5 • 0-07-148609-7

CHAPIN: iSPEAK ITALIANPHRASEBOOKAudio package • $12.95AU978-0-07-148614-9 • 0-07-148614-3

CHAPIN: iSPEAK JAPANESEPHRASEBOOKAudio package • $12.95AU978-0-07-149297-3 • 0-07-149297-6

CHAPIN: iSPEAKPORTUGUESE PHRASEBOOKAudio package • $12.95AU978-0-07-149289-8 • 0-07-149289-5

Perfect for learners, the iSpeak Beginner's Courses:

iSPEAK SPANISH BEGINNER'S COURSEAudio package • $19.95AU978-0-07-154634-8 • 0-07-154634-0

iSPEAK FRENCH BEGINNER'S COURSEAudio package • $19.95AU978-0-07-154630-0 • 0-07-154630-8

ISPEAK ITALIAN BEGINNER'S COURSE Audio package • $19.95AU978-0-07-154626-3 • 0-07-154626-X

118 F a l l 2 0 0 8

The all-in-one resource students trust tosharpen their Polish verb and grammar skills

In addition to providing essential concepts regardingverbs and grammar, Polish Verbs & Essentials of Grammaralso includes an index of the 500 most popular verbs.This all-in-one language reference contains a multitudeof examples employing contemporary language to givereaders a taste of real-life situations. Each unit focuseson a single verbal or grammatical concept, providingconcise yet comprehensive explanations.

• Features convenient index of more than 500 verbs

• Includes language tables that enable quick and easyreference

• Examples using contemporary language provide asense of real-life situations

Oscar E. Swan (Pittsburgh, PA) teaches Polish at theUniversity of Pittsburgh, specializing in Polish and Russianlinguistics, and Polish literature and culture.

Also in the series:

Wightwick and Gaafar: Arabic Verbs & Essentials ofGrammar, Second EditionPaperback • $12.95TR978-0-07-149805-0 • 0-07-149805-2

Oudot: French Verbs & Essentials of Grammar, SecondEditionPaperback • $9.95TR978-0-07-149804-3 • 0-07-149804-4

Graziano: Italian Verbs & Essentials of GrammarPaperback • $12.95TR978-0-07-149801-2 • 0-07-149801-X

Ramboz: Spanish Verbs & Essentials of Grammar,Second EditionPaperback • $9.95TR978-0-07-149806-7 • 0-07-149806-0


POLISH VERBS & ESSENTIALS OFGRAMMAROscar E. Swan, Ph.D.

O C T O B E R

McGraw-Hill • Language/Polish

Paperback • 5⅞ × 9 • 128 pp

ISBN-13: 978-0-07-159746-3

ISBN-10: 0-07-159746-8

$12.95TR ($13.95 CAN)

Rights: World


Easy Readers with CD-ROMThe fun and easy way to quickly enhance basic reading skills—now with CD-ROMs!

These unique guides are based on the premise that the best way to learn a language is to startreading it, immediately. Suitable for raw beginners to intermediate-level language learners, thesepopular titles feature engaging readings of progressive difficulty that allow learners to rapidly buildcomprehension. The additional CD-ROM contains recordings of most of the 50 passages featured inthe book, which can be used with a CD player, downloaded to an iPod or other mp3 player, or heardvia computer where the text can simultaneously be viewed on screen.

• Easy Reader series has excellent track record: 125,000-plus copies sold of all editions

• Progressive format makes it easy to quickly build understanding

• Marginal word glossaries conveniently present new words and phrases

• Exercises challenge comprehension and build reading skills

Each book: O C T O B E R • McGraw-Hill • Language • Paperback • 6 × 9 • 240 pp

20 photos, 30 illustrations • One CD-ROM (PC and Mac compatible) • Rights: World

EASY FRENCH READERA Three-Part Text for Beginning StudentsR. de Roussy de Sales

ISBN-13: 978-0-07-160342-3

ISBN-10/MHID: 0-07-160342-5 • $17.95AU ($19.95 CAN)

Book only ISBNs: 2004

978-0-07-142848-4 • 0-07-142848-8

EASY ITALIAN READERA Three-Part Text for Beginning StudentsRiccarda Saggese

ISBN-13: 978-0-07-160334-8

ISBN-10/MHID: 0-07-160334-4 • $17.95AU ($19.95 CAN)


978-0-07-143957-2 • 0-07-143957-9

EASY SPANISH READERA Three-Part Text for Beginning StudentsWilliam Tardy

ISBN-13: 978-0-07-160338-6

ISBN-10/MHID: 0-07-160338-7 • $17.95AU ($19.95 CAN)


978-0-07-142806-4 • 0-07-142806-2

120 F a l l 2 0 0 8

ESL students build their English skills—bylearning what not to do!

Mixing genders, inverting subjects and objects, andusing false cognates are just a few of the commonblunders ESL learners have been making from timeimmemorial. With the help of numerous examples,practical exercises, and quick-reference tables, CorrectYour English Errors helps ESL students break their badhabits (or avoid falling into them), correct their mis-takes—and have fun doing it. It covers pronunciationand spelling; punctuation and capitalization; grammar;and vocabulary.

• Highlights hundreds of common mistakes thatlearners will recognize as their own

• Two-color text and user-friendly narrative makeslearning easy and fun

• Numerous quick-reference tables and example sen-tences show correct usage

• More than 30,000 copies of the Correct YourBlunders series sold

Tim Collins (Chicago, IL) has more than three decades ofexperience teaching English and has taught learners of all agesin Spain, Morocco, Taiwan, and the United States. He is cur-rently an ESL teacher educator at National Louis University.

Also in the series:

Yates: Correct Your Spanish BlundersPaperback • $11.95TR978-0-07-143841-4 • 0-07-143841-6

Mazet: Correct Your French BlundersPaperback • $12.95TR978-0-07-146886-2 • 0-07-146886-2

Danesi: Correct Your Italian BlundersPaperback • $12.95TR978-0-07-147215-9 • 0-07-147215-0


CORRECT YOUR ENGLISH ERRORSAvoid 99% of the Common Mistakes Made by Learners of EnglishTim Collins, Ph.D.

O C T O B E R

McGraw-Hill • ESL

Paperback • 5½ × 8½ • 368 pp

ISBN-13: 978-0-07-147050-6

ISBN-10/MHID: 0-07-147050-6

$13.95TR ($14.95 CAN)

Two-color throughout

Rights: World


Discover the Spanish speaker within!

Many of the words you know in English are similar andoften the same in Spanish, such as color and famoso.Spanish In Plain English is the easiest and fastest way tobuild readers’ Spanish vocabulary by using their priorknowledge as the foundation for language learning.

Inside readers will find chapters devoted to three typesof words: familiar terms, identical and similar terms, and“falsely similar” terms. By studying these words, theywill realize just how many Spanish words they alreadyknow and how easy it is to pick up those terms thatare close in meaning to their English counterparts. Eventhose with little or no knowledge of Spanish can have a5,000-word vocabulary in no time at all!

• Distinctive pedagogy focuses on cognates as a quickand easy way to build Spanish vocabulary

• Includes phonetic translations for all Spanish wordsfor quick and effortless pronunciation

• Gives readers the skills to build simple sentenceshandy in the classroom, at work, or while travelingabroad

• More than 100,000 sold in the In Plain English series

Raymond W. Lowry (deceased) was a full-time writer andformer nationally syndicated newspaper columnist. He trans-formed his passion for the Romance languages and culturesinto the books like Spanish in Plain English.

Also in the series:

De Mente: Chinese in Plain EnglishPaperback • $13.95TR978-0-07-148295-0 • 0-07-148295-4

De Mente: Japanese in Plain EnglishPaperback • $13.95TR978-0-07-148296-7 • 0-07-148296-2

De Mente: Korean in Plain EnglishPaperback • $13.95TR978-0-07-148297-4 • 0-07-148297-0


SPANISH IN PLAIN ENGLISHThe 5,001 Easiest Words You’ll Ever Learn in Spanish!

N O V E M B E R



ISBN-13: 978-0-07-146488-8

ISBN-10/MHID: 0-07-146488-3

$11.95TR ($12.95 CAN)

Rights: World

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Eye-popping visuals and vibrant colorscombined with practical exercises makelearning Chinese fun and effective

Taking the Practice Makes Perfect mantra of “practice,practice, practice” to another level is Practice MakesPerfect Interactive: Beginning Chinese. This unique package incorporates video, two CD-ROMs, as well as a reference/workbook, giving beginning students ofChinese an all-encompassing learning experience.

Users will be captivated by a soap opera while theybuild elementary conversation skills, get instructionfrom an animated narrator as they discover correctpronunciations, and find positive reinforcement withproficiency tests. By the completion of this program,students will be comfortable in using basic conver-sation skills for everyday Chinese.

• This multimedia feast of learning contains video, ani-mation,, interactive CD-ROM exercises, and helpfulaudio so learners can see and hear how the languageis used and pronounced

• Suitable for self-study or as a complement to a lan-guage-learning class

• The Practice Makes Perfect series has sold nearly ahalf-million copies

Live ABC (Taiwan) is a team of experienced developers ofChinese language-learning materials, focusing on multimedia.


PRACTICE MAKES PERFECTBEGINNING CHINESE INTERACTIVEEDITIONLive ABC

N O V E M B E R

McGraw-Hill • Language/Chinese

Paperback • 8½ × 11 • 160 pp

ISBN-13: 978-0-07-160412-3

ISBN-10/MHID: 0-07-160412-X

$24.95AU ($26.95 CAN)

Two CD-ROMs (PC compatible)

Full-color photos throughout

Rights: World


More Chinese books to expand your mastery of Mandarin

See pages 116 for iSpeak Chinese PhrasebookSee page 127 for Chinese Demystified

HARRAP: HARRAP’S CHINESEPHRASEBOOKPaperback • $7.95TR978-0-07-148246-2 • 0-07-148246-6

ELLIS: JUST ENOUGH CHINESE Paperback • $6.95TR978-07-149223-2 • 0-07-149223-2

LIAO: STREETWISE MANDARINCHINESE, CD-EDITION Paperback with audio CD • $18.95AU978-0-07-147489-4 • 0-07-147489-7

XIE: SCHAUM’S OUTLINE OF CHINESEVOCABULARY Paperback • $15.95ST978-0-07-137835-2 • 0-07-137835-9

WIGHTWICK: YOUR FIRST 100 WORDS IN CHINESE Paperback with audio CD • $16.95AU978-07-149879-1 • 0-07-149879-6

SCURFIELD: BEGINNER’S CHINESE SCRIPTPaperback • $10.95TR978-0-07-141983-3 • 0-07-141983-7

EPLS: SAY IT RIGHT IN CHINESEPaperback • $9.95TR978-0-07-146919-7 • 0-07-146919-2

MA AND WIGHTWICK: READ ANDSPEAK CHINESEPaperback with audio CD • $16.95AU978-0-07-141218-6 • 0-07-141218-2

124 F a l l 2 0 0 8

Practice Makes Perfect: Complete Italian Grammar is acombination language guide/workbook that providesstudents with the knowledge they need to understandthe subject and the practice they need to master it inminimal time. From present tense of regular verbs todirect object pronouns, this book covers all aspects ofItalian grammar that students need to master in orderto communicate confidently.

Marcel Danesi (Toronto, Canada) teaches Italian at theUniversity of Toronto and is the author of Correct Your ItalianBlunders (978-0-07-147215-9, 0-07-147215-0; 2007).

The best way to polish your language skills ispractice, practice, practice!

Gobetti: Italian Pronouns and PrepositionsPaperback • $11.95TR978-0-07-145393-6 • 0-07-145393-8

Nanni-Tate: Italian Verb TensesPaperback • $11.95TR978-0-07-145138-3 • 0-07-145138-2

Nissenberg: Complete Spanish GrammarPaperback • $10.95TR978-0-07-142270-3 • 0-07-142270-6

Richmond: Spanish Pronouns and PrepositionsPaperback • $10.95TR978-0-8442-7311-2 • 0-8442-7311-2

Richmond: Spanish Verb TensesPaperback • $10.95TR978-0-8442-7334-1 • 0-8442-7334-1

Richmond: Spanish VocabularyPaperback • $10.95TR978-0-07-145806-1 • 0-07-145806-9

Heminway: Complete French GrammarPaperback • $12.95TR978-0-07-148284-4 • 0-07-148284-9


PRACTICE MAKES PERFECT: COMPLETE ITALIAN GRAMMARMarcel Danesi

N O V E M B E R

McGraw-Hill • Language/Italian

Paperback • 7⅜ × 9 • 304 pp

ISBN-13: 978-0-07-160367-6

ISBN-10/MHID: 0-07-160367-0

$12.95TR ($13.95 CAN)

Rights: World


D E C E M B E R

McGraw-Hill • Language/ESL

Paperback • 8½ × 11 • 160 pp

ISBN-13: 978-0-07-159762-3

ISBN-10/MHID: 0-07-159762-X

$9.95TR ($10.95 CAN)

Rights: World

D E C E M B E R


Paperback • 8½ × 11 • 160 pp

ISBN-13: 978-0-07-145805-4

ISBN-10/MHID: 0-07-145805-0

$9.95TR ($10.95 CAN)

Rights: World


PRACTICE MAKES PERFECT: BASIC ENGLISHJulie Lachance


PRACTICE MAKES PERFECT: BASIC SPANISHDorothy Richmond

N E W I N T H E P R AC T I C E M A K E S P E R F E C T L I N E !

Practice Makes Perfect: Basic LanguageBite-size lessons. Big-time learning.

Just the basics—that is the story behind the new line of Practice Makes Perfect books. Inside thesebooks, learners just starting on their language-learning journey will be treated to three-page unitscovering each subject, which can be completed in a mere 10 to 15 minutes! Of course the exercisesare engaging and humorous to keep readers focused and interested in the material. Each book coversessential vocabulary and a solid foundation of grammar so students can move confidently to the nextstage of learning Spanish or English.

• The Practice Makes Perfect series has sold nearly a half-million copies

• Practice Makes Perfect: Basic Language gives readers all they would expect to know aftercompleting a first-year Spanish or English class

• Exercises make plenty of references to popular culture, appealing to students of all ages

Dorothy Richmond (Minneapolis, MN) is an experienced teacher of Spanish and bestselling author of Spanishlanguage-learning grammars. Julie LaChance (Léry, Quebec, Canada) has been tutoring English to all levels oflearners for more than 10 years.

126 F a l l 2 0 0 8

Quick and easy phrases in ASL for daily life

New in the bestselling Perfect Phrases series, this bookprovides 101 essential phrases for hearing-impairedusers of ASL and those who interact with them. ASLexpert Barbara Bernstein Fant—carrying on the workof her late husband Lou—and illustrator Betty Millermake it easy for readers to pick up key signs foreveryday communication without having to have priorknowledge of signing. This handy reference is perfectfor loved ones, coworkers, medical personnel, serviceindustry personnel, or anyone who comes in contactwith the hearing-impaired and wants to communicatewith them efficiently and comfortably.

• More than 400,000 Perfect Phrases sold

• Includes manual/finger-spelled alphabet

• From the bestselling author team of The American Sign Language Phrase Book (more than 235,000 copies sold)

Lou Fant (deceased) was considered a leading expert in theASL field. He was a teacher, interpreter, consultant, sign lan-guage coach, and actor. He was the author of numerousarticles and five books on ASL. Barbara Bernstein Fant (Seattle, WA) has taughtbeginning and advanced ASL at Seattle Central CommunityCollege sine 1990. She has served as the chairperson of theAbused Deaf Women’s Advocacy Services board.

Also available:

Fant, Fant, and Miller: The AmericanSign Language Phrase BookPaperback • $18.95TR978-0-07-149713-8 • 0-07-149713-7


PERFECT PHRASES IN AMERICAN SIGN LANGUAGE FOR BEGINNERSLou Fant and Barbara Bernstein Fant; illustrations by Betty C. Miller

D E C E M B E R

McGraw-Hill • ASL/Reference


ISBN-13: 978-0-07-159877-4

ISBN-10/MHID: 0-07-159877-4

$9.95TR ($10.95 CAN)

150 illustrations

Rights: World


The bestselling Demystified series makeslearning Chinese a no-brainer

Chinese Demystified walks readers step by step throughthe fundamentals and moves on to more advancedtopics. Each chapter concludes with a self-test thatallows readers to track their progress, and a compre-hensive final exam at the end of the book gives instantfeedback on new language skills. The book includescharacters in simplified and traditional formats alongwith pinyin phonetic translation for easy pronunciation.

• More than 1.2 million Demystified books sold

• Ideal for beginners looking to build a solid foundationin Chinese as well as intermediate students who wantto keep their skills sharp

Claudia Ross, Ph.D. (Worcester, MA) is a professor ofChinese at Holy Cross University. She is the author ofSchaum’s Outline of Chinese Grammar (978-0-07-137764-5, 0-07-137764-6; 2004).

Demystifying language learning!

Petrow: Spanish DemystifiedPaperback • $19.95ST978-0-07-147658-4 • 0-07-147658-X

Heminway: French DemystifiedPaperback • $19.95ST978-0-07-147660-7 • 0-07-147660-1

Swick: German DemystifiedPaperback • $19.95ST978-0-07-147561-7 • 0-07-147561-3

Danesi: Italian DemystifiedPaperback · $19.95ST978-0-07-147659-1 • 0-07-147659-8

Sato: Japanese DemystifiedPaperback • $19.95ST978-0-07-147726-0 • 0-07-147726-8

Prior: Latin DemystifiedPaperback • $19.95ST978-0-07-147727-7 • 0-07-147727-6


CHINESE DEMYSTIFIEDA Self-Teaching GuideClaudia Ross, Ph.D.

D E C E M B E R

McGraw-Hill • Language/Chinese

Paperback • 7⅜ × 9⅛ • 432 pp

ISBN-13: 978-0-07-147725-3

ISBN-10/MHID: 0-07-147725-X

$19.95ST ($21.95 CAN)

Rights: World

128 F a l l 2 0 0 8

When life is in the balance, every second—and word—counts

As the Spanish-speaking population grows, it is criticalthat every healthcare professional have access to basicSpanish language skills. With iSpeak Medical Spanishdownloaded into their iPods, medical personnel canmake themselves understood quickly and confidently totheir Spanish-speaking patients. That’s because with thisaudio program users both see and hear hundreds ofwords and phrases as spoken by native speakers.

Based on the cutting-edge iSpeak technology, thishandy quick reference supplies users with more than1,000 most essential Spanish words and phrasesneeded in common medical situations— from primarycare consultation to emergency assistance. Organizedby medical specialties—such as cardiology, nephrology,and pediatrics—it is easy for healthcare professional todrill down to the right word or phrase instantly.

• The only product on the market that utilizes theaudio, visual, and navigational capabilities of the iPodfor quick and easy language learning

• Medical personnel will not have to lug around aSpanish phrasebook or wait for a translator—all theyneed is on their iPod (or mp3 player)

Maria Estrada (Boston, MA) is the founder and director ofConnect with Spanish, a language school that teaches Spanishlanguage skills to medical, legal, and business professionals.She has provided Spanish language training for Harvard, Tufts,and Boston University medical schools.

iSPEAK MEDICAL SPANISHPHRASEBOOKSee + Hear 1,000 Medical Phrases on Your iPodMaria Estrada

D E C E M B E R



ISBN-13: 978-0-07-145377-6

ISBN-10/MHID: 0-07-145377-6

$14.95AU ($15.95 CAN)

One 4-hour MP3 CD (300 MB)

Rights: World

Previously announced as Quick Spanish

Healthcare; all backorders canceled.

See page 116-117 for more iSpeak products!


D E C E M B E R


Paperback • 7¼ × 9¼ • 288 pp

ISBN-13: 978-0-07-145387-5

ISBN-10/MHID: 0-07-145387-3

$12.95TR ($13.95 CAN)

Rights: World

N O V E M B E R

McGraw-Hill • Language/Italian

Paperback • 7¼ × 9¼ • 288 pp

ISBN-13: 978-0-07-145389-9

ISBN-10/MHID: 0-07-145389-X

$12.95TR ($13.95 CAN)

Rights: World


EASY FRENCH STEP-BY-STEPMyrna Bell Rochester

Easy Step-by-Step booksGet up and running with a new language

The Easy Step-by-Step books prove that a solid grounding in grammar basics is the key to masteringa second language. Language learners are quickly introduced to grammatical rules and concepts inorder of importance, which students can build on as they progress through the book. They will alsolearn more than 300 verbs, chosen by their frequency of use. Numerous exercises and engagingreadings help learners quickly build their speaking and comprehension prowess.

• Features a proven grammar-based approach that gets beginners communicating in a new languagewith confidence, right away

• Ideal for self-learners and as a supplement to formal language classes

• Easy Spanish Step-by-Step (978-0-07-146338-6 • 0-07-146338-0) has sold more than 60,000 copies

Myrna Bell Rochester, Ph.D. (Palo Alto, CA) is a textbook author and editor. She has taught UCLA and atStanford University. Paola Nanni-Tate (Dublin, OH) teaches Italian at Ohio State University and is the authorof Italian Verb Drills (978-0-07-142089-1 • 0-07-142089-4; 2004) and Practice Makes Perfect: Italian Verb Tenses (978-0-07-145138-3 • 0-07-145138-2; 2006).


EASY ITALIAN STEP-BY-STEPPaola Nanni-Tate

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Get instant access to thousands of commonSpanish phrases

As language-learners know, it is next to impossible todeduce the Spanish equivalents of common Englishphrases such as “take a break” or “have an idea” usingonly a bilingual dictionary. That’s where The UltimateSpanish Phrase Finder comes in.

Containing 37,000 common phrases and idiomaticexpressions in each language, The Ultimate SpanishPhrase Finder gives readers invaluable guidance onphrase construction, along with a range of synonyms tochoose from. Examples—including common proverbsand book and movie titles—provide them with vividillustrations of how specific word combinations areused in everyday contexts in Spain and Latin America.

• Addresses the new trend in language educationfocusing on phraseology and collocations, rather thanindividual words, as the building blocks of language

• An indispensable addition to the reference libraries ofboth English-speaking learners of Spanish and Spanish-speaking learners of English, as well as professionaltranslators and interpreters

• Includes phrases from Castilian and Latin AmericanSpanish, making this the most comprehensive ref-erence of its kind

Whit Wirsing (Salt Lake City, UT) is a teacher and jour-nalist with a master’s degree in English-Spanish contrastiveanalysis.

THE ULTIMATE SPANISH PHRASE FINDERThe 2-in-1 Bilingual Dictionary of 75,000 Phrases, Idioms, and WordCombinations for Rapid Reference to Everyday ExpressionsWalt Wirsing

D E C E M B E R



ISBN-13: 978-0-07-143303-7

ISBN-10/MHID: 0-07-143303-1

$27.95TR ($30.95 CAN)

Rights: World

Previously announced; all backorders canceled.


D E C E M B E R



ISBN-13: 978-0-07-160491-8

ISBN-10/MHID: 0-07-160491-X

$16.95AU ($18.95 CAN)

Two-color throughout; one enchanced CD

(standard CD player, iPod, PC, and Mac compatible)

Rights: World

D E C E M B E R



ISBN-13: 978-0-07-160495-6

ISBN-10/MHID: 0-07-160495-2

$16.95AU ($18.95 CAN)

Two-color throughout; one enchanced CD

(standard CD player, iPod, PC, and Mac compatible)

Rights: World


DANGEROUS FRENCH FOR BAD BOYS AND GIRLSLuc Nisset


DANGEROUS SPANISH FOR BAD BOYS AND GIRLSLuc Nisset

Dangerous . . . for Bad Boys and GirlsDue to mature content, reader discretion advised!

This pair of book/audio packages is for every student who could not wait to find the “dirty” words ina dictionary, who prides himself or herself for knowing how to swear in a second language, or justwants live and speak a little dangerously. These titles feature words and phrases spoken amongfriends, enemies, and lovers at the heights of love and hate, ecstasy and despair. Accompanying thesenaughty expressions are the unique and entertaining illustrations that have made Luc Nisset’s Spanishin Your Face and French in Your Face so popular with language students.

On the enhanced CD, lovers and fighters will hear how language is used and words are pronounced,as well as enjoy mini-animations on their computer or iPods with video capability.

• Hide This Spanish Book has sold in excess of 60,000 copies; this package offers more language andvisual content as well as audio content not offered in any title

• Attractive and enticing package makes the perfect gift for language students of a certain humor—but is sealed from prying eyes at the bookstore

Luc Nisset (Miami Shores, FL) is an experienced illustrator and developer of language-learning guides.

132 F a l l 2 0 0 8

N E W E D I T I O N

TEACH YOURSELF PORTUGUESECOMPLETE COURSEManuela Cook

N O V E M B E R

Teach Yourself • Language/Portuguese


Book only: ISBN-13: 978-0-07-160349-2 • ISBN-10/MHID: 0-07-160349-2 • $17.95TR ($19.95 CAN)

Previous ISBNs (book only): 2004 • 978-0-07-143171-2 • 0-07-143171-3

Audio package: ISBN-13: 978-0-07-160348-5 • ISBN-10/MHID: 0-07-160348-4 • $29.95AU ($32.95 CAN)

Previous ISBNs (audio package): 2004 • 978-0-07-143172-9 • 0-07-143172-1

Audio package: Two 60-minute audio CDs

Rights: Not available in British Commonwealth (except Canada), Europe, or Middle East

Teach Yourself proudly presents the new editions ofTeach Yourself Portuguese Complete Courses. Withthis bestselling series, readers can learn languagesfrom the comfort of their own homes, at their ownpace. Each fully revised and updated course intro-duces learners to practical themes, such as makingtravel arrangements, meeting someone new,shopping, and other every day activities.

• Exercises develop reading, writing, and listeningskills from beginning to intermediate level

• Audio packages feature totally new recordingswith wide variety of native speakers

• More than 600,000 copies have been sold in thisseries since CD editions introduced

New recordings, new look,


GRAHAM: TEACH YOURSELF FRENCHCOMPLETE COURSE, FOURTH EDITIONAudio pack • $23.95AU978-0-07-150255-9 • 0-07-150255-6

COGGLE AND SCHENKE: TEACHYOURSELF GERMAN COMPLETECOURSE, FOURTH EDITIONAudio pack • $23.95AU978-0-07-150260-3 • 0-07-150260-2

VELLACIO AND ELSTON: TEACHYOURSELF ITALIAN COMPLETE COURSEAudio pack • $23.95AU978-0-07-150254-2 • 0-07-150254-8

KATTAN-IBARRA: TEACH YOURSELFSPANISH COMPLETE COURSE, THIRDEDITIONAudio pack • $23.95AU978-0-07-150245-0 • 0-07-150245-9

GOTTERI AND MICHALAK-GRAY:TEACH YOURSELF POLISH COMPLETECOURSEAudio pack • $29.95AU978-0-07-159265-9 • 0-07-159265-2

YEON AND VINCENT: TEACH YOURSELFKOREAN COMPLETE COURSEAudio pack • $26.95AU978-0-07-141436-4 • 0-07-141436-3

Ó SÉ AND SHEILS: TEACH YOURSELFIRISH COMPLETE COURSEAudio pack • $27.95AU978-0-07-143448-5 • 0-07-143448-8

SCURFIELD: TEACH YOURSELF CHINESECOMPLETE COURSEAudio pack • $26.95AU978-0-07-143033-3 • 0-07-143033-4

CASTLE AND MCGONNELL: TEACHYOURSELF TAGALOG COMPLETECOURSEAudio pack • $35.95AU978-0-07-143418-8 • 0-07-143418-6

same language expertise

134 F a l l 2 0 0 8

TEACH YOURSELF YOUREVENING CLASS: SPANISHRosa Maria Martin and Martyn Ellis

Rosa Maria Martin (London, England) is director ofthe Language Learning Unit at Queen Mary andWestfield College. Martyn Ellis (London, England)is principal of Target Language Services.

N O V E M B E R


Package • 7 ½ x 9 ½ • 144-page study guide

10 paperback 32-page workbooks

10 60-minute audio CDs • Vinyl case

ISBN 13: 978-0-07-160354-6

ISBN-10/MHID: 0-07-160354-9

$74.95AU ($78.95 CAN)

Rights: Not available in British Commonwealth

(except Canada), Europe, or Middle East

Teach Yourself Your Evening Class

Most people who want to learn a language don’t have the time to commit to a class, with morehours of study at home. Fortunately, the Teach Yourself Your Evening Class series gives languagelearners their own personal professor, in the form of 10 audio CDs, who walks students through 30lessons—enough to fill a year’s worth of courses at an established school. This series gives students acomplete program of lessons to learn the language—for travel, for business, or for personaladvancement.

• Convenience—a program for study that can be picked up at the reader’s convenience

• Great value—much less than the price of a standard evening class

• Motivation—a personal instructor keeps readers motivated throughout the course

• Community—readers extend their knowledge and meet other learners online through a serieswebsite that includes updates and forums

• Reinforced learning—the instructor on the CDs works with two “students” who learn at the samepace as the reader and give extra learning tips


Each course includes:

• 30 lessons—the equivalent to a year’s worthof classes with comprehensive workbooks andaccompanying audio material

• 10 32-page workbooks—each workbookincludes a variety of engaging exercises thatentertain readers as they learn the language, aswell as special sections that bring the culturesof the Spanish- and French-speaking worlds tolife.

• 10 60-minute CDs provide an instructor-led,evening class-like atmosphere to languagelearning

• A 144-page study guide/reference book guidesreaders through the course with comfort andconfidence

• A website for the series that includes updatesand reader forums

TEACH YOURSELF YOUREVENING CLASS: FRENCHBernard Grosz

Bernard Grosz (Birmingham, England) is lecturer inFrench at the Brasshouse Language Centre,Birmingham.

N O V E M B E R


Package • 7 ½ x 9 ½ • 144-page study guide

10 paperback 32-page workbooks

10 60-minute audio CDs • Vinyl case

ISBN 13: 978-0-07-160353-9

ISBN-10/MHID: 0-07-160353-0

$74.95AU ($78.95 CAN)

Rights: Not available in British Commonwealth

(except Canada), Europe, or Middle East

A complete language course that brings theclassroom home

136 F a l l 2 0 0 8

ISBN-13: 978-0-07-160355-3

ISBN-10/MHID: 0-07-160355-7

$21.95AU ($23.95 CAN)

Learn a new language in just 10 lessons!

Teach Yourself Conversation

Teach Yourself shows learners once again how easy it can be to pick up a new language, with its newaudio-based series. Perfect for complete beginners or those who want to brush up on a language, thisseries encourages learners to speak out loud from the very start. Each title features 10 topics thatinclude 15 key words, three useful phrases, and one grammar point. Two sample conversations bringall those elements together correctly. There are plenty of review opportunities, so listeners can gaugetheir progress and reinforce what they have learned. In addition, the third CD provides invaluableguidance on holding two-way conversations, addressing such issues as speaking with people who talkvery fast or use words and phrases the new speaker does not know.

• Topics include travel by train, making reservations, eating out, shopping, asking for directions, andmore

• Course is all audio-based, so there is no need to read

• Bite-size lessons let learners go at their own pace

• A survival program for students, businesspeople, and travelers

ISBN-13: 978-0-07-160356-0

ISBN-10/MHID: 0-07-160356-5

$21.95AU ($23.95 CAN)

TEACH YOURSELF CROATIANCONVERSATIONMarina Rajic Cox and Ivana Djuric

TEACH YOURSELF GAELICCONVERSATIONBoyd Robertson and Gordon Wells

Each audiopackage: D E C E M B E R • Teach Yourself • Language • Paperback • 5½ × 7½ • 48 pp

Three 60-minute audio CDs • Rights: Not available in British Comm. (except Canada), Europe, Mid East

M c G r a w - H i l l F a l l 2 0 0 8

COMPUTING

138 F a l l 2 0 0 8

Our trusted Beginner’s Guides now have a new look, inside and out, to make it even easier for readers to learn new programming languages and the latest Web development technologies. The bold, new covers complement the refreshed series format which features:

• Key Skills & Concepts—Chapter-opening lists of specific skills covered in the chapter

• Ask the Experts—Q&A sections filled with bonus information and helpful tips

• Try This—Short, hands-on exercises to practice skills

• Notes—Bonus information related to the topic being covered

• Tips—Helpful reminders or alternate ways of doing things

• Caution—Errors and pitfalls to avoid

• Annotated Syntax—Example code with commentary

MICROSOFT® SILVERLIGHT™ 2.0:A BEGINNER’S GUIDEShannon Horn

This hands-on guide prepares software developers to createnext-generation Web and Windows applications using MicrosoftSilverlight—the new technology that extends the .NETFramework to the client. The book covers Microsoft Silverlight2.0, the .NET Framework 3.5, and prerequisite technologies.Readers will learn to use Silverlight to stream multimediacontent across the Web, create dynamic, data-driven Silverlightapplications, and implement security.

• Silverlight is a cross-browser, cross-platform plug-in for deliv-ering the next generation of .NET based media experiencesand rich interactive applications for the Web

• Author frequently speaks at industry conferences

Shannon Horn (Glendale, AZ) is Microsoft Windows and Web-basedsolutions developer, trainer, and author.

S E P T E M B E R

McGraw-Hill

Programming/Web Development

Paperback • 7⅜ × 9⅛ • 400 pp

ISBN-13: 978-0-07-159043-3

ISBN-10/MHID: 0-07-159043-9

$39.99PC ($42.95 CAN)


A NEW BEGINNING FOR BEGINNER’S GUIDES!



SQL: A BEGINNER’S GUIDEAndy Oppel and Robert Sheldon

Written to the SQL:2006 ANSI/ISO standard, this easy-to-followresource teaches database professionals and programmers howto use SQL. Readers will learn how to retrieve, insert, update,and delete database data, and perform management and adminis-trative functions. The book covers new features, includingSQL/XML, and contains updated screen shots showing the latestRDBMS software versions such as SQL Server 2008 and OracleDatabase 11g.

• Virtually every major enterprise software product relies onSQL for its data management

• Previous editions sold 20,000 copies

Andrew J. (Andy) Oppel (Alameda, CA) has designed and imple-mented hundreds of databases for a wide range of applications. He isthe author of Databases Demystified (978-0-07-225364-1) and SQLDemystified (978-0-07-226224-7). Robert Sheldon is a consultantand technical writer. He has designed and implemented variousAccess and SQL Server databases

C#® 3.0: A BEGINNER’S GUIDEHerb Schildt

Bestselling programming author Herb Schildt teaches beginnersand those new to C# 3.0 how to use the newest version ofMicrosoft’s premier programming language shipping as part ofthe .NET 3.5 Framework and Visual Studio 2008. Readers willstart programming as quickly as possible by learning to create,compile, and run a C# program. All of the new C# 3.0 features,including LINQ and lambda expressions, are covered.

• Microsoft has placed C# 3.0 at the center of its .NET devel-opment universe

Herb Schildt (Mahomet, IL) is the world’s leading programming authorwhose books have sold more than 3.5 million copies worldwide. He isthe author of C++: The Complete Reference (978-0-07-150239-9) and C#2.0: The Complete Reference (978-0-07-148373-5), and many others.

S E P T E M B E R

McGraw-Hill • Databases/SQL

Paperback • 7⅜ × 9¼ • 575 pp

ISBN-13: 978-0-07-154864-9

ISBN-10/MHID: 0-07-154864-5

$39.99PC ($42.95 CAN)


978-0-07-222885-4 • 0-07-222885-7


S E P T E M B E R

McGraw-Hill • Programming/C#

Paperback • 7⅜ × 9¼ • 600pp

ISBN-13: 978-0-07-158830-0

ISBN-10/MHID: 0-07-158830-2

$39.99PC ($42.95 CAN)


978-0-07-213329-5 • 0-07-213329-5


140 F a l l 2 0 0 8

ASP.NET 3.5: A BEGINNER’SGUIDEWilliam B. Sanders

In this book, ASP.NET and C# expert Bill Sanders teachesbeginner developers and those new to ASP.NET 3.5 how to useMicrosoft’s latest version of ASP.NET, along with C# 3.0, thenewest version of the programming language used to driveASP.NET applications. ASP.NET 3.5: A Beginner’s Guide providesthe crucial step that takes a programmer from the client side ofInternet programming to true server-side programming.

• Covers new features of ASP.NET 3.5 including new data con-trols, support for LINQ, and support for nested master pages

William B. Sanders (Bloomfield, CT) has been developing softwarefor 25 years. He is a founding faculty member of the Multimedia WebDesign and Development major at the University of Hartford where heteaches ASP.NET, C#, SQL, and ADO.NET.

PHP 6: A BEGINNER’S GUIDEVikram VaswaniForeword by Zend Technologies

This task-oriented reference teaches readers everything theyneed to know to build cutting-edge Web applications with PHP.Targeted at novice developers who are familiar with basic Webdesign (HTML, CSS, and JavaScript), PHP 6: A Beginner’s Guideteaches readers basic language syntax as well as advanced topicslike using databases and XML with PHP, processing form data,and integrating external packages.

• Foreword by Zend Technologies, creators of PHP

• PHP is in use on 16 million installations worldwide

Vikram Vaswani (Bombay, India) is the founder and CEO of Melonfire(melonfire.com), a company specializing in software consultancy andcontent creation and syndication services. He is the author of PHPProgramming Solutions (978-0-07-148745-0), How to Do Everything withPHP and MySQL (978-0-07-225795-3), and MySQL: The CompleteReference (978-0-07-222477-1).

O C T O B E R

McGraw-Hill • Programming/ASP

Paperback • 7⅜ × 9¼ • 500 pp

ISBN-13: 978-0-07-159194-2

ISBN-10/MHID: 0-07-159194-X

$39.99PC ($42.95 CAN)


978-0-07-219512-5 • 0-07-219512-6


N O V E M B E R

McGraw-Hill • Programming/PHP


ISBN-13: 978-0-07-154901-1

ISBN-10/MHID: 0-07-154901-3

$39.99PC ($42.95 CAN)


978-0-07-213371-4 • 0-07-213371-6



A practical guide to Google’s revolutionarynew mobile development platform

With full coverage of the first complete, open mobiledevelopment platform, this in-depth resource takesprogrammers, step-by-step, through the process ofdeveloping applications for mobile devices in theAndroid environment. The book assumes the readerhas some familiarity with Java.

Android: A Programmer’s Guide covers the properties,methods, and functions of all the layers of the GoogleAndroid SDK. Readers will learn how to build illus-trative Android applications such as Hello World andAuto Dialer, and use the Android emulator to run andtest their applications. The book is ideal forprogrammers, Web developers, and development stu-dents who want an introduction to the world ofmobile application development through Google’sopen-source tools.

• Google has teamed up with the Open HandsetAlliance to develop Android

• Android provides the industry with an operatingsystem and applications that work across device man-ufacturers and carriers

• The first Google-powered phones are expected to hitthe market in the second half of 2008

Jerome (J. F.) DiMarzio (Wesley Chapel, FL) is a seniorWeb developer with a leading academic development firm.He works in VB.NET, C#, ASP.NET Java, and many otherlanguages.


Schildt: Java: A Beginner’s Guide, Fourth EditionPaperback • $39.99PC978-0-07-226384-8 • 0-07-226384-9

Schildt: Java: The Complete Reference, Seventh EditionPaperback • $49.99PC978-0-07-226385-5 • 0-07-226385-7

ANDROID: A PROGRAMMER’S GUIDEJ. F. DiMarzio

S E P T E M B E R

McGraw-Hill • Programming/Mobile Devices

Paperback • 7⅜ × 9⅛ • 400 pp

ISBN-13: 978-0-07-159988-7

ISBN-10/MHID: 0-07-159988-6

$39.99PC ($42.95 CAN)


142 F a l l 2 0 0 8

The need for authoritative educational materials that suit the needs ofprogrammers worldwide is greater than ever. With this new series, weare responding to the dramatic growth in the global softwaredeveloper market—growth that has been fueled by innovative tech-nologies, emerging economies, and globalization. IT research firm EvansData Corporation recently forecasted:

• By 2010, the global developer population will explode to 19 million

• Between 2006 and 2010, the developer market will grow 45 percent

• By 2010, 43 percent of all developers will be located in the APACregion

• Brazil, Russia, India, and China will have 30 percent of the developerpopulation by 2010

The new Advanced Skills from the Experts series covers programming,Web development, and database development topics, and is gearedtoward an experienced, professional audience looking to stay ahead ofthe curve. Each book provides the tools and code the reader needs toproperly learn a new programming language or technology.

• Perfect for intermediate to advanced programmers and developers

• Author-driven—written by high-profile industry experts

• In-depth coverage of cutting-edge technologies

• Featuring just the information readers need to master a technologyand enhance performance

• Strong global appeal

ADVANCED SKILLSFROM THE EXPERTS


A hands-on guide to Microsoft’srevolutionary new programming technology

Written by Microsoft MVP and C# expert, consultant, andtrainer Joe Mayo, this book teaches programmers how to useLINQ (Language Integrated Query), while working with C#3.0 and the new Visual Studio 2008. Readers will learn testedtechniques for using LINQ to manage data.LINQ Programming explains how LINQ queries areformed, when certain internal actions occur, and whathappens when the query executes. Readers will learnhow to work with LINQ libraries such as LINQ toObjects, LINQ to Data, and LINQ to XML, as well asthird-party implementations of LINQ. Programmerswill be able to achieve greater productivity by utilizingtools in Visual Studio 2008 that build upon LINQ tech-nology.

• LINQ adds native query capability into programminglanguages such as C# and VisualBasic

• LINQ greatly reduces the complexity of accessing andintegrating information

• Author is a prominent speaker at industry confer-ences and user group meetings

Joe Mayo, Microsoft MVP, (Englewood, CO) is an authorand instructor who specializes in Microsoft .NET softwaretechnology. He owns Mayo Software Training and operatesthe C# Station website (csharp-station.com).


Schildt: C# 2.0: The Complete ReferencePaperback • $59.99PC978-0-07-226209-4 • 0-07-226209-5

LINQ PROGRAMMINGJoe MayoForeword by Charlie Calvert, Microsoft Program Lead for C#

N O V E M B E R

McGraw-Hill • Programming/C#

Paperback • 7⅜ × 9¼ • 500 pp

ISBN-13: 978-0-07-159783-8

ISBN-10/MHID: 0-07-159783-2

$49.99PC ($52.95 CAN)


144 F a l l 2 0 0 8

ASP.NET 3.5 PROGRAMMINGBrian H. MadsenForeword by Scott Barnes, Microsoft Corporation

Written by prominent global author and speaker and MicrosoftMVP, ASP.NET 3.5 Programming teaches experienced developershow to build dynamic websites, Web applications, and XML Webservices using Visual Studio 2008 and ASP.NET 3.5. The booktakes readers from core knowledge requirements to advancedtechniques, such as LINQ, ASP.NET Ajax, and the ASP.NET MVCFramework. Readers will learn how to build Service OrientedArchitectures to support the increasingly demanding world ofWeb application development.

• The new features in ASP.NET 3.5 make it easier than ever tobuild standards-based, next-generation websites

• Author frequently speaks at industry conferences

Brian H. Madsen (Perth, Australia) is the founder ofCSharpZealot.com and currently works as a consultant at ChangeCorporation (changecorporation.com.au). He received the MicrosoftMVP award for Visual Developer ASP.NET in 2006-2007 and 2007-2008.

D E C E M B E R

McGraw-Hill • Programming/ASP

Paperback • 7⅜ × 9¼ • 600 pp

ISBN-13: 978-0-07-160410-9

ISBN-10/MHID: 0-07-160410-3

$49.99PC ($52.95 CAN)


MICROSOFT® VISUAL STUDIO®

2008 PROGRAMMINGJamie PlenderleithForeword by Michael O’Neill, Microsoft Product Manager, VisualStudio

Written by an award-winning software developer and MicrosoftMVP, this is an invaluable programming guide for experienceddevelopers who need to learn how to utilize all of the featuresand tools in Visual Studio 2008 in order to build professionaldata-driven applications. New Visual Studio 2008 features arecovered, including WPF Designer, LINQ, code analysis tools, newlanguage features, new debugging and source editing features, andmore.

• Visual Studio 2008 includes more than 250 new features, allcovered in the book

Jamie Plenderleith (Dublin, Ireland) is an award-winning professionalsoftware developer who runs Software Du Jour. He teaches softwaredevelopment throughout the world for IACT (International Academy ofComputer Training) and New Horizons. Jamie received the MicrosoftMVP Award for Visual Basic in 2005.

D E C E M B E R

McGraw-Hill • Programming/Visual Studio

Paperback • 7⅜ × 9¼ • 600 pp

ISBN-13: 978-0-07-160408-6

ISBN-10/MHID: 0-07-160408-1

$49.99PC ($52.95 CAN)



A practical guide to maximizing theBusiness Intelligence tools in the new SQLServer release

With help from this fully updated bestselling book,database professionals will be able to transform dis-parate enterprise data into actionable BusinessIntelligence. Covering all the new and improved BIfeatures available in SQL Server 2008, the book showsreaders how to put timely, mission-critical informationin the hands of employees across the organization.

Delivering Business Intelligence with Microsoft SQL Server2008 begins with a discussion of BI, defining what it isand why it is important in today’s businessenvironment. After laying this foundation, the bookworks through the entire BI lifecycle: defining theanalysis database; analyzing the data; mining the data;and delivering BI. Several analysis databases will be builtand used for examples throughout the book.

• According to IDC, SQL Server’s market share grew25 percent in 2006 and now commands nearly 20percent of the worldwide relational database marketshare

• Total software revenue for BI platforms grew 14.9percent in 2006, reaching nearly $4.7 billion (IDC)

• Previous edition sold 12,000 copies

Brian Larson, MCSD (Arden Hills, MN) served as amember of the Reporting Services development team andcontributed to the code base. He is the chief of technologyfor Superior Consulting Services (SCS), a Microsoft CertifiedPartner.


Larson: Microsoft SQL Server 2005 Reporting ServicesPaperback • $49.99PC978-0-07-226239-1 • 0-07-226239-7

DELIVERING BUSINESS INTELLIGENCEWITH MICROSOFT® SQL SERVER™ 2008Brian Larson

O C T O B E R

McGraw-Hill • Databases/SQL Server

Paperback • 7⅜ × 9⅛ • 750pp

ISBN-13: 978-0-07-154944-8

ISBN-10/MHID: 0-07-154944-7

$49.99PC ($52.95 CAN)


978-0-07-226090-8 • 0-07-226090-4


146 F a l l 2 0 0 8

A practical guide to the next-generationBusiness Intelligence tools available in SQLServer 2008

This book will help DBAs and business intelligencearchitects work with the latest 3-D visualization tech-niques that revolutionize data reporting, analysis, andmeasurement in SQL Server 2008. Readers will appre-ciate the complete end-to-end explanation of the real-time visual representation of metrics and trends.

Microsoft SQL Server 2008 Analytics and Data Visualizationbegins with an overview of how these new tools,acquired from Dundas, fit into the SQL Server 2008 BIstack. Readers will learn strategies for data mining andadvanced analytics. The book explains the full range ofcutting-edge data visualization tools, including severalcustomizable charts, map solutions for geographic data,illustrative gauges, and detailed calendars. An eight-pagefull-color insert highlights dazzling examples of 3-Dvisuals that convey business metrics in innovative ways.

• Microsoft’s BI growth rate is twice that of theindustry, averaging close to 30 percent annually withanalytics growing 40 percent

• Technical editor is Sean Boon, Microsoft ProductManager for the new Dundas Analytics for SQLServer 2008

Doug Harts (Sterling, VA) is the chief technology officer atCizer Software, a Microsoft Gold Partner He is the author ofMicrosoft Office 2007 Business Intelligence (978-0-07-149424-3)and maintains the website www.OfficeBIcentral.com.


Larson: Microsoft SQL Server 2005 Reporting ServicesPaperback • $49.99PC978-0-07-226239-1 • 0-07-226239-7

MICROSOFT® SQL SERVER™ 2008ANALYTICS AND DATA VISUALIZATIONDoug Harts

N O V E M B E R

McGraw-Hill • Databases/SQL Server


ISBN-13: 978-0-07-160143-6

ISBN-10/MHID: 0-07-160143-0

$49.99PC ($52.95 CAN)



An all-new edition of the top-selling OraclePress book ever published

Fully revised and expanded for the latest databaserelease, this authoritative guide provides thoroughcoverage of Oracle Database 11g in the most compre-hensive reference available. Starting by establishingcritical database concepts and with in-depth details onall the new features, this powerhouse resource pro-vides an overview of database architecture and OracleGrid Computing technology.

Oracle Database 11g: The Complete Reference coversSQL, SQL Plus, PL/SQL, dynamic PL/SQL, object-ori-ented features, and Java programming in the Oracleenvironment. The book includes valuable databaseadministration and application development techniques,plus an alphabetical reference covering major Oraclecommands, keywords, features, and functions, withcross-referencing of topics. All code from the book willbe available for download from OraclePressBooks.com.

• Oracle continues to be the number-one database onthe market

• Previous editions sold nearly 400,000 copies

• Includes seven new chapters on cutting-edge featuresand functionality

• New! Now in hardcover

Kevin Loney (Wilmington, DE) was named Consultant ofthe Year by ORACLE Magazine in 2002. He is an internationallyrecognized Oracle expert who frequently presents at Oracleuser conferences in North America and Europe where he isregularly among the highest-rated presenters.


Loney: Oracle Database 10g DBA HandbookPaperback • $62.99PC978-0-07-223145-8 • 0-07-223145-9

ORACLE DATABASE 11g: THE COMPLETEREFERENCEKevin Loney

O C T O B E R

Oracle Press • Databases/ Oracle

Hardcover • 7⅜ × 9⅛ • 1656 pp

ISBN-13: 978-0-07-159875-0

ISBN-10/MHID: 0-07-159875-8

$74.99PC ($78.95 CAN)


978-0-07-225351-1 • 0-07-225351-7


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The easiest way to get up-and-running onthe latest release of the world’s number-one database

This fully revised beginner’s guide covers the funda-mental concepts of Oracle Database 11g. Through self-paced tutorials, readers will learn about databaseessentials, the role of the administrator, high availability,and large database features. An in-depth introductionto SQL and PL/SQL is also included.

Oracle Database 11g: A Beginner’s Guide walks readers,step-by-step, through database setup, administration,programming, and backup and recovery. A configurablesample database available online provides additionalsupport for projects and examples.

• Oracle has a 47.1 percent share of the relationaldatabase market, growing at rate of 14.9 percent

• Previous editions have sold more than 125,000 units

• The ideal resource for entry-level database adminis-trators and developers

Ian Abramson (Toronto, Canada) is the executive vicepresident for the Independent Oracle User Group (IOUG).Michael Abbey (Charleston, MA) serves on the board ofdirectors of the IOUG and is a frequent speaker at usergroup and vendor conferences. Michael J. Corey(Charleston, MA) is a past president of the IOUG and afrequent speaker at technology conferences. He is thecoauthor, with Abramson and Abbey, of Oracle Database 10g:A Beginner’s Guide.


Oppel: Databases DemystifiedPaperback • $19.95ST978-0-07-225364-1 • 0-07-225364-9

Petkovic: SQL Server 2005: A Beginner’s GuidePaperback • $39.99PC978-0-07-226093-9 • 0-07-226093-9

ORACLE DATABASE 11g: A BEGINNER’S GUIDEIan Abramson, Michael Abbey, and Michael Corey

O C T O B E R

Oracle Press • Databases/Oracle

Paperback • 7⅜ × 9⅛ • 512 pp

ISBN-13: 978-0-07-160459-8

ISBN-10/MHID: 0-07-160459-6

$44.99PC ($47.95 CAN)


978-0-07-223078-9 • 0-07-223078-9



O C T O B E R

Oracle Press • Enterprise Applications

Paperback • 7⅜ × 9⅛ • 448 pp

ISBN-13: 978-0-07-159304-5

ISBN-10/MHID: 0-07-159304-7

$49.99PC ($52.95 CAN)


ORACLE CRM ON DEMAND REPORTINGMichael D. Lairson

This first book on the market covering Oracle CRM OnDemand reporting delivers comprehensive feature and functioninformation while providing guidance and strategies for reportdesign and development. Real-world case studies, formatting tips,and sample formulas are included throughout. The book will beinvaluable to those new to Oracle CRM On Demand as well asseasoned users in need of advanced reporting techniques.

• The only other resources currently available on Oracle CRMOn Demand are online help and a three-day training class

• Oracle has 4.6 million CRM users across five thousand com-panies in 145 different countries; Oracle CRM On Demand isone of the most popular CRM products worldwide.

Michael D. Lairson (Wake Forest, NC) joined Siebel Systems (nowOracle) in 2001, where he developed the certification exams and studymaterials for the Siebel CRM On Demand product. He helped developand regularly delivers the Advanced Analytics Workshop.

D E C E M B E R

Oracle Press • Oracle/Middleware

Paperback • 7⅜ × 9¼ • 288 pp

ISBN-13: 978-0-07-160236-5

ISBN-10/MHID: 0-07-160236-4

$34.99PC ($37.95 CAN)


ORACLE ENTERPRISE CONTENTMANAGEMENT STRATEGIES &BEST PRACTICESAndy MacMillan and Brian Huff

Here is the first book to tie together the strategies, best prac-tices, and practical approaches to implementing EnterpriseContent Management (ECM). Readers will learn how to gaincontrol of disparate enterprise content and harness intellectualproperty. The book presents a new, broad approach to ECM thatencompasses multiple repositories, corporate-wide documentmanagement policies, and true information security.

• According to IDC, Oracle’s ECM market share grew by 10 percent in 2006

• Oracle’s Universal Content Management won InfoWorld’s 2008 Technology of the Year Award for Best EnterpriseContent Management.

Andy MacMillan (Chicago, IL) is vice president of productmanagement for Oracle Content Management.Brian “Bex” Huff (Minneapolis, MN) is an independent softwarearchitect specializing in Oracle Universal Content Management.

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J. D. EDWARDS ENTERPRISEONE:THE COMPLETE REFERENCEAllen Jacot, Joseph E. Miller, Michael Jacot, and John A. Stern

Written by practicing J.D. Edwards EnterpriseOne experts andprofessionals, this book is unbeatable in terms of coverage andauthoritative information. Readers will get all the in-depthknowledge they need—from implementation and administrationto troubleshooting and security. J. D. Edwards EnterpriseOne: TheComplete Reference expertly combines insightful information withreal-world examples. It is ideal for both novice and veteranusers.

• Covers the latest software release, version 8.12

Allen Jacot (Denver, CO) has more than a decade of J.D. EdwardsEnterpriseOne implementation experience and has worked with theproduct since its original beta release in 1996. Joseph E. Miller(Phoenix, AZ) has worked on more than 60 implementations of theEnterpriseOne/OneWorld product over the last 10 years. MichaelJacot (Denver, CO) is a senior principal consultant for Oracle J.D.Edwards Consulting Services and has managed many different types ofEnterpriseOne implementations. John A. Stern (Yonkers, NY) hasparticipated in more than 30 EnterpriseOne implementations.

PEOPLESOFT DEVELOPER’SGUIDE FOR PEOPLETOOLS &PEOPLECODEJudi Hotsinpiller

Here is the only comprehensive guide to developing effectiveand efficient applications and reports with PeopleSoft. The bookcovers the features available in version 8.48 of PeopleTools, theapplication platform inside of PeopleSoft. A case study takesreaders through the PIA (PeopleSoft Internet Architecture), thebasics of Application Designer, setup of Configuration Manager,PeopleCode, and next-generation tools including XML Publisher.The book takes full-cycle approach through complete applicationdevelopment in PeopleSoft.

• Oracle PeopleSoft will be phasing out its current reportsproduct soon, and all reports will need to be rewritten in XMLPublisher

Judi Hotsinpiller, OCP (Albuquerque, NM) is a lead PeopleSoftDeveloper for the U.S. Department of Energy’s pension system. She isthe director of SIGs (Special Interest Groups) for IOUG (IndependentOracle Users Group).

D E C E M B E R


Paperback • 7⅜ × 9⅛ • 704 pp

ISBN-13: 978-0-07-149662-9

ISBN-10/MHID: 0-07-149662-9

$69.99PC ($73.95 CAN)


D E C E M B E R


Hardcover • 7⅜ × 9⅛ • 1008 pp

ISBN-13: 978-0-07-159873-6

ISBN-10/MHID: 0-07-159873-1

$89.99PC ($94.95 CAN)


978-0-07-212510-8 • 0-07-212510-1



OCA ORACLE DATABASE 11g:SQL FUNDAMENTALS I EXAMGUIDE (EXAM 1Z0-051)John Watson and Roopesh Ramklass

This exclusive Oracle Press guide will prepare certification can-didates for the newly reintroduced Oracle Certified AssociateOracle Database 11g: SQL Fundamentals I exam. All exam topicsare covered including installation, configuration, applicationtuning, database management, backup and recovery, security, andmore. The CD-ROM contains two practice exams and an elec-tronic copy of the book.

• There are nearly 400,000 Oracle Certified Associatesworldwide

John Watson, OCP, (Oxford, UK) is a senior consultant with BLPmanagement Consultants and taught for Oracle University in SouthAfrica for four years. He is the coauthor of Oracle Database 10g OCPCertification All-in-One Exam Guide (978-0-07-225790-8). Roopesh Ramklass, OCP (South Africa) is a technical specialist with10 years of experience in a wide variety of IT environments.

N O V E M B E R

Oracle Press • Certification/Oracle

Paperback • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-159709-8

ISBN-10/MHID: 0-07-159709-3

$59.99PC ($62.95 CAN)

One CD-ROM • 200 illustrations

Rights: World

OCP ORACLE DATABASE 11g:ADMINISTRATION II EXAMGUIDE (EXAM 1Z0-053)Bob Bryla

This Oracle Press certification exam guide offers detailed cov-erage of all of the official exam objectives on the OracleCertified Professional Administration II exam, including instal-lation, configuration, application tuning, database management,backup and recovery, security, and more. Real-world examples,practice questions, and chapter summaries help certificationcandidates learn the material. The CD-ROM contains twopractice exams and an electronic copy of the book.

• There are currently 425,000 OCPs worldwide

Bob Bryla, OCP (Dodgville, WI) has more than 15 years of expe-rience in database design, application development, training, and Oracledatabase administration. He is the coauthor of Oracle Database 11g DBAHandbook (978-0-07-149663-6).

S E P T E M B E R

Oracle Press • Certification/Oracle

Paperback • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-159786-9

ISBN-10/MHID: 0-07-159786-7

$59.99PC ($62.95 CAN)


Rights: World

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Authoritative test prep for the brand-newMicrosoft certification exam

This new Microsoft Certified Technical Specialist cre-dential validates the skills required for Windows Server2008 application infrastructure configuration. Writtenby Windows Server expert Martin Brown, this studyguide helps certification candidates learn practical skillsthrough step-by-step exercises, exam watch notes, on-the-job elements, and chapter self-tests.

MCTS Configuring Windows Server 2008 ApplicationInfrastructure Study Guide offers complete coverage ofall the exam topics. Readers can test their knowledgewith hundreds of realistic practice exam questions. TheCD-ROM features a practice test engine with two freepractice exams, video training, and an electronicversion of the book.

• Instructor-led courses on this topic cost upwards of$1,200

• Approximately 400,000 systems administrators andnetwork engineers took the Windows Server 2003Application Platform exam

• Knowledge of Microsoft’s Application Infrastructuretool is required for Microsoft Certified Professionals

Martin “MC” Brown (United Kingdom) has more than 10years of IT experience. He was a Microsoft SME (SubjectMatter Expert) for Windows Server 2003 and in that capacityparticipated in the writing and testing of the Windows Server2003 MCSE exam. Brown has been a beta tester forWindows Server 2008 throughout the entire length of itsdevelopment.


Deal: CCNA Cisco Certified Network Associate StudyGuide (Exam 640-801)Paperback • $49.99PC978-0-07-222934-9 • 0-07-222934-9

MCTS CONFIGURING WINDOWS® SERVER2008 APPLICATION INFRASTRUCTURESTUDY GUIDE (EXAM 70-643)Martin Brown

O C T O B E R

McGraw-Hill • Certification/Microsoft

Paperback • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-160057-6

ISBN-10/MHID: 0-07-160057-4

$49.99PC ($52.95 CAN)

One CD-ROM

200 illustrations

Rights: World


MCTS CONFIGURINGWINDOWS® SERVER 2008ACTIVE DIRECTORY STUDYGUIDE (EXAM 70-640)Dennis Suhanovs

Written by IT expert Dennis Suhanovs, this book delivers a fully integrated study system for the new Technology Specialistcertification exam for configuring Windows Server 2008 ActiveDirectory. Featuring step-by-step exercises, chapter self-tests,and in-depth explanations, this book is the most effective exam-focused test preparation available. The CD-ROM includes twofull practice exams, one hour of video training, and an electroniccopy of the book.

• This certification will enable system administrators andnetwork engineers to master server tasks

Dennis Suhanovs, CISSP, MCSE:Messaging 2003, CompTIASecurity+, CCNA, CCDA, (Toronto, Canada) is the owner and prin-cipal consultant at Flexecom, an IT consulting shop focused onMicrosoft infrastructure and development.

O C T O B E R


Paperback • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-160053-8

ISBN-10/MHID: 0-07-160053-1

$49.99PC ($52.95 CAN)


MCTS CONFIGURINGWINDOWS® SERVER 2008NETWORK INFRASTRUCTURESTUDY GUIDE (EXAM 70-642)Jesse Myers

In this book, Windows Server expert Jesse Myers guides readers through the one exam required to earn Microsoft’sbrand-new MCTS credential for Network Infrastructure forWindows Server 2008. Featuring step-by-step exercises, chapterself-tests, and in-depth explanations, this book is the mosteffective exam-focused test preparation available. The CD-ROMincludes two full practice exams, one hour of video training, andan electronic book.

• Candidates had to pass two network infrastructure exams forWindows Server 2003; the new MCTS certification track forWindows Server 2008 Network Infrastructure requires onlyone exam

Jesse Myers, MCSE, CCNA (Norman, OK) is as a technical trainerfor New Horizons where he has teaches Windows Server 2003,Windows 2000, and Windows NT courses.

S E P T E M B E R


Paperback • 7⅜ × 9¼ • 656 pp

ISBN-13: 978-0-07-159927-6

ISBN-10/MHID: 0-07-159927-4

$49.99PC ($52.95 CAN)


978-0-07-222319-4 • 0-07-222319-7


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Complete exam preparation for threeMCITP exams in one authoritative guide

Filled with real-world examples, checklists, and tech-nical sidebars, this book covers all the objectives forthe three exams required to earn Microsoft’s brand-new MCITP credential for Windows Server 2008administration. This comprehensive volume serves asboth a study tool and an on-the-job reference.

MCITP Windows Server 2008 Administrator All-in-OneExam Guide features learning objectives at thebeginning of each chapter, helpful exam tips, and hun-dreds of challenging practice questions. The CD-ROMincludes two complete practice exams, one hour ofvideo training, and an electronic copy of the book.

• Three exams in one book for a significantly lowerprice than the competition

• Author team brings real-world expertise andMicrosoft insider knowledge

• There are currently more than two million certifiedMCSEs who will be looking to upgrade their skills

Stephen Giles, MCSE, MCDBA, MCT (Ontario, Canada)is the director of technology for a Web media company. Hecurrently oversees two Web farms and a multi-site networkrunning Microsoft server technologies. Giles is the coauthorof MCSA Windows Server 2003 Certification All-in-One ExamGuide (978-0-07-222542-6). Ed Howard, MCT (Ontario, Canada) is an IT consultant forIntellicore, an IT management and training firm. He hasworked with every version of Windows Sever since NT 3.5.


Desai: MCSE Windows Server 2003 Boxed Set (Exams70-290, 70-291, 70-293, 70-294) Paperback • $159.99PC978-0-07-222331-6 - 0-07-222331-6

MCITP WINDOWS® SERVER 2008ADMINISTRATOR ALL-IN-ONE EXAMGUIDE (EXAMS 70-640, 70-642, 70-646)Stephen Giles and Ed Howard

O C T O B E R


Hardcover • 7⅜ × 9⅛ • 912 pp

ISBN-13: 978-0-07-160232-7

ISBN-10/MHID: 0-07-160232-1

$69.99PC ($74.95 CAN)


978-0-07-222542-6 • 0-07-222542-4


Rights: World


Full coverage of SIX MCITP exams in onecomprehensive guide

Written by a Microsoft insider, this book covers all theobjectives for the four required and two electiveexams required to earn Microsoft’s brand-new MCITPcredential for Windows Server 2008 enterprise admin-istration. Multiple exam coverage provides concen-trated detail on server design and maintenance,updates to Microsoft’s three core server tools, plusWindows Vista and Office 2007 client topics.

MCITP Windows Server 2008 Enterprise Administrator All-in-One Exam Guide contains learning objectives at thebeginning of each chapter, sidebars with in-depth tech-nical information, hundreds of practice questions, andreal-world scenarios. The CD-ROM includes two com-plete practice exams, one hour of video training, and anelectronic copy of the book.

• Six exams in one book for a significantly lower pricethan the competition

• Instructor-led training for these exams can cost as muchas $2,000

• The book’s Exam Objective Matrix identifies thelocation of specific exam details in the book

Brian Culp, MCSE, MCT, CompTIA A+ (Kansas City, KS)is a Microsoft product evangelist and gives presentations onthe latest Microsoft products to a variety of corporations. Heis the author or coauthor of 20 computing books.


Dauber: Mike Myers’ MCSE Windows Server 2003Passport Boxed SetPaperback • $99.99PC978-0-07-222911-0 • 0-07-222911-X

MCITP WINDOWS® SERVER 2008ENTERPRISE ADMINISTRATOR ALL-IN-ONE EXAM GUIDE (EXAMS 70-640, 70-642,70-643, 70-647, 70-620 AND 70-624)Brian Culp

N O V E M B E R


Hardcover • 7⅜ × 9⅛ • 1008 pp

ISBN-13: 978-0-07-160228-0

ISBN-10/MHID: 0-07-160228-3

$69.99PC ($73.95 CAN)


978-0-07-222406-1 • 0-07-222406-1


Rights: World

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A comprehensive study guide for the brand-new Convergence+ exam from CompTIA

This fully integrated study system delivers authoritativecoverage of this new vendor-neutral exam which vali-dates knowledge in Communications Technologies (CT)where datacomm, telephony/telecommunications,video, and broadcast multimedia technologies combineinto a single IP-based delivery system. Readers willlearn practical skills through step-by-step exercises,exam watch notes, on-the-job elements, and chapterself-tests.

CompTIA Convergence+ Certification Study Guide coversall the exam topics including networking, telephony,voice and data, converged network management, andmore. Readers can test their knowledge with morethan 250 realistic practice exam questions. The CD-ROM includes two practice exams and an electronicbook.

• The book will be CAQC (CompTIA ApprovedQuality Curriculum) reviewed and approved

• Corporations such as Avaya, Intel, Catalyst Telecom,and Siemens recognize CompTIA Convergence+

• Nearly one-third of more than 350 small andmedium-sized businesses surveyed last fall byCompTIA said they intended to upgrade or replacetheir phone systems in the next 12 months

Tom Carpenter, MCP, CWNA, CWSP (Springfield, OH)is the owner of SYSEDCO, a consulting and training firm. Hehas developed and delivered training courses to more than8,000 technology professionals on the topics of wirelessnetworking, network security, Windows 2000/XP, andWindows Server 2003. Tom is the author of CWNA OfficialStudy Guide, 4th Edition (978-0-07-149490-8).


Holcombe: A+ Certification Study Guide, Sixth EditionPaperback w/CD-ROM • $49.99PC978-0-07-148764-1 • 0-07-148764-6

COMPTIA® CONVERGENCE+CERTIFICATION STUDY GUIDETom Carpenter

S E P T E M B E R

McGraw-Hill • Certification/Networking

Hardcover • 7⅜ × 9¼ • 656 pp

ISBN-13: 978-0-07-159680-0

ISBN-10/MHID: 0-07-159680-1

$49.99PC ($52.95 CAN)


Rights: World



COMPTIA® SECURITY+™ ALL-IN-ONE EXAM GUIDEGreg White, Art Conklin, et al.

The new edition of this bestselling guide offers complete cov-erage of the material on the latest release of the CompTIASecurity+ exam. Filled with case studies, checklists, technicalsidebars, and real-world examples, this book serves as both anexam preparation tool as well as an essential on-the-job ref-erence. The CD-ROM includes practice exam software featuringmore than 150 questions, and an electronic copy of the book.

• Previous edition sold more than 11,000 copies

Greg White, Security+, CISSP, (San Antonio, TX) is an AssociateProfessor in the Department of Computer Science at the University ofTexas at San Antonio. He is the author of the first edition of this book.Wm. Arthur Conklin, Security+, CISSP (Houston, TX) is anAssistant Professor in the Information and Logistics Technologydepartment at the University of Houston.


MIKE MEYERS’ COMPTIA®

SECURITY+™ CERTIFICATIONPASSPORTT.J. Samuelle

Now in its second edition, this concise, affordable, and portablestudy tool helps readers prepare for the new release of theSecurity+ exam from CompTIA. The book focuses on only whatcertification candidates need to know to pass the test, and theunique travel theme helps them remember key concepts. TheCD-ROM includes more than 120 simulated practice questionsin a Windows-based test engine, and an electronic copy of thebook.

• CompTIA Security+ objectives were derived through inputfrom the government, academia, and the IT industry

T.J. Samuelle, CompTIA Network+, CompTIA Server+,CompTIA Security+ (London, Ontario, Canada), is an IT consultantand author of several computer books on CompTIA certifications. Heserved as a subject matter expert for CompTIA on the Network+ andSecurity+ exams.

D E C E M B E R

McGraw-Hill • Certification/Security

Paperback • 7⅜ × 9¼ • 400 pp

ISBN-13: 978-0-07-160123-8

ISBN-10/MHID: 0-07-160123-6

$29.99PC ($32.95 CAN)


978-0-07-222741-3 • 0-07-222741-9

One CD-ROM • 100 illus. • Rights: World

D E C E M B E R

McGraw-Hill • Certification/Security

Hardcover • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-160127-6

ISBN-10/ MHID: 0-07-160127-9

$59.99PC ($62.95 CAN)


978-0-07-222633-1 • 0-07-222633-1

One CD-ROM • 200 illus. • Rights: World

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The only authorized guide to VMware—themarket-leading virtual infrastructuresolution

VMware is the industry innovator in virtualization—thecutting-edge technology that makes it possible to runmultiple operating systems and applications on thesame computer at the same time. This hands-on guideexplains how to use VMware VI 3.x.

VMware Infrastructure 3.x: The Official Guide showsreaders how to deploy, configure, and maintain a virtu-alized environment. Readers will get details on VMwareESX Server 3i, the next-generation thin hypervisor tobe integrated in server hardware from Dell, Fujitsu, HP,IBM, and others. The book incorporates tips, tricks, andbest practices derived from VMware’s professionalservices as well as lessons learned from VMware’senterprise customers.

• Virtualization keeps hardware costs down andreduces energy use by eliminating the need for mul-tiple servers

• VMware is the fourth-largest publicly traded softwarefirm in the world after an initial public offering inAugust 2007

• VMware has more than 80 percent of the emergingvirtualization market share

Kenton Gardinier (Holly Springs, NC), a technical accountmanager and trusted advisor at VMware, has designed, imple-mented, and managed technical and business-driven solutionsfor organizations of all sizes around the world for more than12 years.


Kaplan: Citrix Access Suite 4 for Windows Server 2003,Third EditionPaperback • $64.99PC978-0-07-226289-6 • 0-07-226289-3

VMWARE INFRASTRUCTURE 3.x: THE OFFICIAL GUIDEKenton Gardinier

S E P T E M B E R

McGraw-Hill • Networking/Virtualization


ISBN-13: 978-0-07-159849-1

ISBN-10/MHID: 0-07-159849-9

$64.99PC ($68.95 CAN)

25 illustrations

Rights: World


S E P T E M B E R

McGraw-Hill • Networking/Web 2.0

Paperback • 7⅜ × 9¼ • 500 pp

ISBN-13: 978-0-07-159160-7

ISBN-10/MHID: 0-07-159160-5

$49.99PC ($52.95 CAN)


ENTERPRISE 2.0IMPLEMENTATIONIntegrate Web 2.0 Services into Your EnterpriseAaron Newman and Jeremy Thomas

This is the only book on the market to show IT professionalshow to integrate and manage Web 2.0 Services within corporatenetworks. The book covers the use of blogs for widespreadcommunications, wikis for collaboration, tagging andbookmarking for searching across the enterprise, RSS feeds forrapid transmission of data, and social networking for connectingemployees throughout global enterprises. Compliance, risk man-agement, and backup are also addressed.

• According to the McKinsey Report, 75 percent of executivesplan to invest in Web 2.0 technologies

Aaron C. Newman (Rochester, NY) is the founder and president ofTechrigy, Inc. (www.techrigy.com), a company specializing in complianceand risk-management solutions for social media. He is the coauthor ofOracle Security Handbook (978-0-07-213325-7). Jeremy Thomas (Centennial, CO) is a technical manager with ActiveNetwork where he leads development activities for active.com, a Web2.0 community for sports enthusiasts.

S E P T E M B E R

McGraw-Hill • Networking/Linux

Paperback • 7⅜ × 9¼ • 768 pp

ISBN-13: 978-0-07-159846-0

ISBN-10/MHID: 0-07-159846-4

$49.99PC ($52.95 CAN)


UBUNTU™ LINUX: THECOMPLETE REFERENCERichard Petersen

This comprehensive guide covers all aspects of Ubuntu Linux,including both desktop use and system administration. Readerswill learn how to install and configure Ubuntu Linux, work withGnome and KUbuntu, configure the shell, and implementsecurity. The book covers Office, database, and multimedia appli-cations, local and Internet services, file systems, kernel adminis-tration, backup management, network auto-configuration, andmuch more.

• Ubuntu is a free and global distribution of Linux with morethan 8 million users

• Dell, Inc., offers both desktop and laptop machines withUbuntu Linux installed

Richard Petersen, MLIS, (Alameda, CA) teaches at the University ofCalifornia at Berkeley. He is the author of all six editions of Linux: TheComplete Reference (978-0-07-149247-8) and Fedora 7 & Red HatEnterprise Linux: The Complete Reference (978-0-07-148642-2).

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LINUX ADMINISTRATION: ABEGINNER’S GUIDEWale Soyinka

Fully updated for the most current versions, this bestsellingguide helps readers get Linux installed and running smoothly ona personal computer or an entire network. The book explainshow to set up, configure, manage, and troubleshoot all popularversions of Linux, including the latest distributions from Red Hat,Fedora 9, OpenSuSE, and Ubuntu. Readers will also learn how tomanage files and software, grant user rights, implement security,provide Internet and intranet services, and customize Linux 2.6kernel.

• New coverage of IPv6 and virtualization

Wale Soyinka (Toronto, Canada) is a systems/network engineeringconsultant. He has written an extensive library of Linux administrationtraining materials and is the coauthor of the previous edition of thisbook.

UBUNTU™ SERVERADMINISTRATIONMichael Jang

Written by bestselling Linux author Michael Jang, Ubuntu ServerAdministration explains how to administer and manage the latestrelease of the number-one Linux distribution. Geared towardinstalling and managing Ubuntu Server in the enterprise, thebook focuses on Ubuntu 8.04 “Hardy Heron” which rivals RedHat Enterprise Linux in stability. Readers will be able to take fulladvantage of the secure network configuration and manage filesand software, grant user rights, and provide Internet and intranetservices.

• The only book on the market to provide in-depth implemen-tation coverage specifically for administrators

Michael Jang (Kill Devil Hills, NC) is a full-time writer specializing inLinux and Linux certification. He is the author of RHCE Red Hat CertifiedEngineer Linux Study Guide (978-0-07-226454-8), now in its fifth edition,and several other books.

N O V E M B E R


Paperback • 7⅜ × 9¼ • 600 pp

ISBN-13: 978-0-07-159892-7

ISBN-10/MHID: 0-07-159892-8

$49.99PC ($52.95 CAN)


O C T O B E R


Paperback • 7⅜ × 9¼ • 560 pp

ISBN-13: 978-0-07-154588-4

ISBN-10/MHID: 0-07-154588-3

$39.99PC ($42.95 CAN)


978-0-07-226259-9 • 0-07-226259-1



N O V E M B E R

McGraw-Hill • Networking

Paperback • 7⅜ × 9¼ • 550 pp

ISBN-13: 978-0-07-159855-2

ISBN-10/MHID: 0-07-159855-3

$49.99PC ($52.95 CAN)


WINDOWS SERVER 2008 ACTIVEDIRECTORY ADMINISTRATIONTariq Azad

This practical guide shows system administrators and IT profes-sionals how to plan, deploy, configure, manage, and customize theActive Directory environment. Readers will learn to maximize allof the new features in order to provide peak performance andease of administration. Expert tips on migrating and upgradingActive Directory services from Windows Server 2003 toWindows Server 2008 are included.

• Windows Server 2008 Active Directory has several new fea-tures including identity, certificate, and rights managementservices, all covered in the book

• Windows 2000 Active Directory (978-0-07-212323-4) sold morethan 8,500 copies

Tariq Bin Azad, MCSE, MCT, CCEA, VCP, (Mississauga, Ontario,Canada) has been working in the IT industry for the past 15 yearsconcentrating on Microsoft Windows 2000/2003, Exchange2000/2003/2007, Active Directory, Microsoft Virtual Server, VMware,and Citrix implementations.

N O V E M B E R

McGraw-Hill • Networking

Paperback • 7⅜ × 9⅛ • 350 pp

ISBN-13: 978-0-07-159923-8

ISBN-10/MHID: 0-07-159923-1

$29.99PC ($32.95 CAN)


GREEN ITReduce Your Information System’s Environmental ImpactWhile Adding to the Bottom LineToby J. Velte, Anthony T. Velte, and Robert Elsenpeter

This groundbreaking work offers a complete roadmap foradopting green techniques within IT. The book provides both thebusiness case for change along with a technological, step-by-stepplan to ensure an IT department makes as little impact on theenvironment—and the budget—as possible. Readers will find aglobal perspective, focusing on how to minimize impact domesti-cally and abroad. U.S. and international regulations, initiatives, andstandards are included.

Toby J. Velte, Ph.D. (Lake Elmo, MN) is an internationally bestsellingauthor of business technology articles and books. He is co-founder ofVelte Publishing, Inc. Anthony T. Velte (Woodbury, MN) is co-founderof Velte Publishing, Inc., and the co-author of several books, includingCisco: A Beginner’s Guide (978-0-07-226383-1) with Toby Velte. Robert Elsenpeter (Woodbury, MN) is an award-winning journalistand author of a dozen technology books.

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The only Intuit-authorized guide to thebestselling personal finance software

Using the expert techniques packed inside this officialguide, readers will learn how to manage their financesand assets quickly and easily. The book explains how tomake the most of all the new and improved features ofQuicken and track income, expenses, savings, transac-tions, investments, and more.

Quicken 2009: The Official Guide helps readers save timeand money by showing them how to maximize thesoftware’s powerful capabilities—including many thatmay be unfamiliar to readers. The book is filled withvaluable insider tips and information about onlineresources that will help guide individuals in makingsound financial decisions and planning for a securefuture.

• There are more than 13 million Quicken users,according to Intuit

• Our official guide is historically the number-oneselling book on the Quicken software product


Maria Langer (Wickenburg, AZ) is a freelance writer, heli-copter pilot, and long-time Quicken user. A former financialanalyst with a degree in accounting, she is the bestsellingauthor of the previous editions of this book.


Ivens: QuickBooks 2008: The Official GuidePaperback • $29.99PC978-0-07-149579-0 • 0-07-149579-7

Sandberg: Quicken 2007 QuickStepsPaperback • $16.99PC978-0-07-226388-6 • 0-07-226388-1

QUICKEN® 2009: THE OFFICIAL GUIDEMaria Langer

S E P T E M B E R

McGraw-Hill • Personal Finance/Quicken

Paperback • 7⅜ × 9⅛ • 656 pp

ISBN-13: 978-0-07-159948-1

ISBN-10/MHID: 0-07-159948-7

$24.99PC ($26.95 CAN)


978-0-07-149577-6 • 0-07-149577-0

275 illustrations • Rights: U.S. only


The only Intuit-authorized guide to thebestselling small business financial software

With help from the exclusive information in this officialguide, readers will learn how to set up acomprehensive small business financial managementsystem with QuickBooks 2009. Filled with practicalinformation, this book explains how to performessential business tasks and customize QuickBooks forspecific needs.

QuickBooks 2009: The Official Guide shows readers howto maximize all of the features to track finances,manage payroll, process invoices, monitor inventory,manage sales and expenses, and much more. Readerswill get real-world tips, techniques, and shortcuts tohelp them run a small business easily and efficiently—regardless of their industry or growth level. Coveringboth QuickBooks and QuickBooks Pro, no other bookprovides the comprehensive coverage and expertadvice found inside this official guide.

• More than 3 million small businesses in the U.S. useQuickBooks to run their day-to-day business func-tions

• This book will be first to market by one to twomonths


Kathy Ivens (Philadelphia, PA) is the author of more than 50computer books, including the previous editions of this title.She is a senior contributing editor for Windows IT ProMagazine.


Langer: Quicken 2008: The Official GuidePaperback • $24.99PC978-0-07-149577-6 • 0-07-149577-0

Fox: QuickBooks 2007 QuickStepsPaperback • $19.99PC978-0-07-1487672 • 0-07-148767-0

QUICKBOOKS® 2009: THE OFFICIAL GUIDEKathy Ivens

S E P T E M B E R

McGraw-Hill • QuickBooks

Paperback • 7⅜ × 9⅛ • 672 pp

ISBN-13: 978-0-07-159859-0

ISBN-10/MHID: 0-07-159859-6

$29.99PC ($32.95 CAN)


978-0-07-149579-0 • 0-07-149579-7

400 illustrations • Rights: U.S. only

164 F a l l 2 0 0 8

The new Made Easy series provides up-to-date information on the latest technologies, focusingon specialized topics. Featuring a square trim and two-color design, the series provides practicalcontent in a contemporary style. Each book helps readers quickly master a new area ofexpertise through an engaging format:

• Concise and focused—Jumps right into a detailed discussion of the topic for immediateresults

• Example-driven—Step-by-step instructions with clear, easy-to-follow examples

• Clear writing style—Written by experts skilled at explaining technical information to non-technical readers

• Two-color text—Second color adds visual interest and helps readers find topics

• Special features—Handy tips, quick answers, and background information are called out

EXCEL® 2007 CHARTS MADE EASYKathy Jacobs

This clear, example-driven book teaches readers how to getbeyond simple pie and bar charts to create a variety ofimpressive-looking charts. Each of Excel 2007’s eleven basicchart types is covered in detail. The book also examines how tochart pivot table data and create PivotCharts. Readers will learnhow to use Excel charts with PowerPoint and Word, as well ashow to publish the charts to the Web and as PDF files.

• Excel 2007 is installed on more than 400 million computersworldwide

Kathy Jacobs (Phoenix, AZ) is president of the Phoenix PC User’sGroup and the author of three computer books. She writes on Officetopics for her site, www.OnPPT.com, and her blog, Vitamin CH - Thecure for all computer ailments.

S E P T E M B E R

McGraw-Hill

Microsoft Office/Excel


ISBN-13: 978-0-07-160006-4

ISBN-10/MHID: 0-07-160006-X

$21.99PC ($23.95 CAN)


Made EASY Gets Beyond the Basics!


S E P T E M B E R

McGraw-Hill

Microsoft Office/Excel


ISBN-13: 978-0-07-159958-0

ISBN-10/MHID: 0-07-159958-4

$21.99PC ($23.95 CAN)


EXCEL® 2007 MACROS MADE EASYGail Perry

Here is the perfect solution for the spreadsheet user who wantsto learn powerful shortcuts and time-saving methods for expe-diting and remembering tasks. This inexpensive guide explainshow to use Excel macros to simplify repetitive tasks, store theinstructions for complicated tasks, and make standardcommands available to other users. Readers will create their firstmacro in just one minute and learn to produce interactivemacros that ask the user for input and add macros to the Exceltoolbar.

• Excel is the second most-used Microsoft Office applicationafter Word

Gail Perry (Brighton, MI) is a CPA, financial journalist, the author morethan 20 books on financial software, taxes, and personal finance. She isthe managing editor for AccountingWEB, a contributing editor forSMBFinance magazine, and an instructor.

O C T O B E R

McGraw-Hill

Microsoft Office/PowerPoint


ISBN-13: 978-0-07-160076-7

ISBN-10/MHID: 0-07-160076-0

$21.99PC ($23.95 CAN)


POWERPOINT® 2007 GRAPHICS& ANIMATION MADE EASYS.E. Slack

This easy-to-follow guide takes readers to the next level inPowerPoint by showing how to build amazing professional pre-sentations using high-quality graphics and animations that willcapture the attention of any audience. Readers will learn how tocreate one-of-a-kind graphics, such as custom SmartArt usingthe underlying XML file; animate any object in a presentation;apply animation schemes; and import graphics into Excel files.

• No other book covers little-known PowerPoint secrets such asAnaglyph images, Flash, and importing PhotoShop layers

S.E. Slack (Loveland, CO) is a PowerPoint expert and has been acommunications consultant to IBM, Lenovo International, and StateFarm Insurance. She is the author of 10 books, including CNET Do-It-Yourself Digital Home Office Projects (978-0-07-148983-6).

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MICROSOFT® OFFICE 2007QUICKSTEPSMarty Matthews and Carole Matthews

This full-color guide walks readers step-by-step through all themost important features and functions of the world’s mostpopular productivity suite. Even experienced users of earlierversions of Microsoft Office will find this book to be aninvaluable quick reference tool for finding commands and proce-dures. The book includes coverage of Word, Excel, Outlook, andPowerPoint, as well as valuable integration tips.

• Microsoft Office has an estimated 400 million users worldwide

Marty Matthews (Langley, WA) is the author or coauthor of morethan 70 books, including the bestselling Windows Vista QuickSteps(978-0-07-226382-4). Carole Matthews (Langley, WA) is the author or coauthor of more than 60 books, including Microsoft Office PowerPoint QuickSteps(978-0-07-226370-1). She is the co-creator, with Marty Matthews, of the QuickSteps series.

O C T O B E R

McGraw-Hill

Microsoft Office/Office 2007


ISBN-13: 978-0-07-159985-6

ISBN-10/MHID: 0-07-159985-1

$29.99PC ($32.95 CAN)



PC QUICKSTEPSGuy Hart-Davis

This low-priced, full-color book features clear instructions onmanaging, customizing, and troubleshooting a desktop or laptopPC. Readers will learn to install and configure hardware andsoftware, use Windows Vista, manage files, access the Internet,set up a home network, secure their PC, and much more.Screenshots with callouts show and explain exactly what readerswill see on the screen while doing a task.

• Approximately 250 million PCs are sold per year

• More than 300,000 QuickSteps titles have sold

Guy Hart-Davis (Barnard Castle, UK) is the author of more than 40computer books, including How to Do Everything with Microsoft OfficeWord 2007 (978-0-07-149069-6).

Covers Word, Excel,Outlook &PowerPoint

O C T O B E R

McGraw-Hill • Computing/PCs


ISBN-13: 978-0-07-159983-2

ISBN-10/MHID: 0-07-159983-5

$19.99PC ($21.95 CAN)


978-0-07-225872-1 • 0-07-225872-1




BUILD AN EBAY® BUSINESSQUICKSTEPSCarole Matthews and John Cronan

In this easy-to-use guide, color screenshots and brief instruc-tions show readers how to set up and run a profitable eBaybusiness in no time. Readers will learn to develop a businessplan, build inventory, create great listings, manage successfulsales, handle customer service, set up an eBay store, use eBaySpecialty Sites, and become eBay Trading Assistants.

• Previous edition sold 15,000 copies worldwide

• eBay has more than 200 million registered users

Carole Matthews (Langley, WA) is the author or coauthor of morethan 60 books, including eBay QuickSteps (978-0-07-225506-5). She isthe co-creator of the QuickSteps series. John Cronan (Everett, WA)has been working with computers for more than 25 years. His booksinclude Microsoft Office Excel 2007 QuickSteps (978-0-07-226372-5), eBay QuickSteps, and others.

O C T O B E R

McGraw-Hill • Internet/Web 2.0

Paperback • 7⅜ × 9⅛ • 304pp

ISBN-13: 978-0-07-160078-1

ISBN-10/MHID: 0-07-160078-7

$39.99PC ($42.95 CAN)

Rights: World

RESHAPING YOUR BUSINESSWITH WEB 2.0Using the New Collaborative Technologies to LeadBusiness TransformationVince Casarez, Billy Cripe, Jean Sini, and Philipp Weckerle

From blogs to social networks, Web 2.0 technologies andbehaviors have brought about enormous changes in the wayconsumers interact with the Web and each other. Written by ateam of experts from the Web 2.0 community and OracleCorporation, this book provides a blueprint for leveraging thisculture of participation in the enterprise. Readers from anyindustry will find clear strategies for using these newtechnologies in a productive way to match business goals andprovide measurable bottom line growth.

Vince Casarez (Redwood City, CA), vice president, OracleCorporation, focuses on Web 2.0 technology development. Billy Cripe(Chanhassen, MN) is the director of product management for OracleEnterprise Content Management products. Jean Sini (San Carlos, CA)is chief technology officer of ActiveWeave. Philipp Weckerle (Gablitz,Austria) leads the product management efforts on Oracle Reports andContent Integration at Oracle Corporation.

D E C E M B E R

McGraw-Hill • E-Commerce/eBay


ISBN-13: 978-0-07-160145-0

ISBN-10/MHID: 0-07-160145-7

$19.99PC ($21.95 CAN)


978-0-07-226161-5 • 0-07-226161-7


168 F a l l 2 0 0 8

SEARCH ENGINE MARKETINGAndreas Ramos and Stephanie Cota

Based on real-world case studies and interviews with experts atGoogle, Yahoo!, Microsoft, and other top search engine com-panies, this book reveals how to exploit technical Web mar-keting tools to reach customers and increase sales. This is thedefinitive guide to search engine optimization (SEO), pay-per-click (PPC) advertising, and Web analytics—the three criticaltools marketing experts need to understand as marketing andsales move to the Internet.

• Written by cutting-edge, professional search engine marketing(SEM) experts

Andreas Ramos (Menlo Park, CA) is the co-founder ofPosition2.com, where he is the director of Web strategies and developsthe company’s SEO and PPC strategies. Stephanie Cota (Palo Alto,CA) was a co-founder of Position2.com and the director of Web ana-lytics.

N O V E M B E R

McGraw-Hill • Search Engines

Paperback • 7⅜ × 9⅛ • 224 pp

ISBN-13: 978-0-07-159733-3

ISBN-10/MHID: 0-07-159733-6

$24.99PC ($26.95 CAN)



CRM AT THE SPEED OF LIGHTCRM 2.0 Strategies, Tools, and Techniques for EngagingYour CustomersPaul Greenberg

The fourth edition of this bestseller brings the work up-to-datewith now-critical examinations of how Web 2.0 technologies andsocial media tools are being woven into CRM strategies. Thebook identifies the new business models now being used by themost successful companies and provides valuable guidance onhow other companies can and should adopt these innovations.CRM expert Paul Greenberg examines the companies that areproviding the best tools, provides his recommendations, andinterviews industry leaders. The book’s companion website(MyCRM) will encourage user-generated content.

• The CRM industry is expected to reach $7.4 billion in salesthis year

• Previous editions sold more than 50,000 copies

Paul Greenberg (Manassas, VA) is a principal in BTP Partners, one ofthe world’s leading authorities on Customer Relationship Management.

D E C E M B E R

McGraw-Hill • Internet/eCommerce


ISBN-13: 978-0-07-159045-7

ISBN-10/MHID: 0-07-159045-5

$34.99PC ($37.95 CAN)


978-0-07-223173-1 • 0-07-223173-4


M c G r a w - H i l l F a l l 2 0 0 8

TECHNICAL

170 F a l l 2 0 0 8

TELEPHONE PROJECTS FOR THEEVIL GENIUSTom Petruzzellis

Telephone Projects for the Evil Genius contains 40 projects for bothwire-connected phones and cell phones that save money,optimize time, and improve the quality of life. The book explainsprojects in a step-by-step manner, providing lists of parts,detailed schematics, charts, and tables to simplify the process.Best-selling electronics author Tom Petruzzellis starts with adiscussion of the history and background of the land-line tele-phone and the development of the cell phone and then presentsprojects, ranging from simple to complex.

• The book is filled with practical time- and money-savingprojects

Tom Petruzzellis (Vestal, NY) is an electronics engineer in the geo-physical field equipment department at SUNY-Binghamton and theauthor of numerous McGraw-Hill bestsellers, including Electronic Sensorsfor the Evil Genius (0-07-147036-0).

S E P T E M B E R

McGraw-Hill • TAB Electronics

Paperback • 8½ × 10⅞ • 264 pp

ISBN-13: 978-0-07-154844-1

ISBN-10/MHID: 0-07-154844-0

$24.95TR ($26.95 CAN)


50 GREEN PROJECTS FOR THEEVIL GENIUSJamil Shariff

50 Green Projects for the Evil Genius offers students, hobbyists, and architects environmentally focused projects. Filled with over100 detailed illustrations, the book presents practical projectsthat can be built, assembled, or installed by the non-specialist.This challenging resource features projects covering a waterbatterywith instruction for building, a worm compost bin, ananaerobic digester for food and yard waste, and much more. The reference also contains a full plan, guidance on materials,and reference sources for each of the 50 projects plus couponsfor full project kits from third parties.

• The author is well-connected in the green, energy, and architectural communities

• The book includes 50 challenging projects in biology, physics, architecture, and more

Jamil Shariff (Edmonton, Canada) is currently the deputy editor ofOff-grid.net, a website that focuses on renewable energy technologies.

D E C E M B E R

McGraw-Hill • TAB Science

Paperback • 8½ × 10⅞ • 288 pp

ISBN-13: 978-0-07-154959-2

ISBN-10/MHID: 0-154959-5

$24.95TR ($26.95 CAN)



S E P T E M B E R


Paperback • 8½ × 10⅞ • 240 pp

ISBN-13: 978-0-07-160027-9

ISBN-10/MHID: 0-07-160027-2

$19.95TR ($21.95 CAN)


46 SCIENCE FAIR PROJECTS FORTHE EVIL GENIUSBob Bonnet and Dan Keen

This new addition to the Evil Genius series brings creative newprojects to middle- and high-school students and hobbyistseverywhere. The collection features challenging projects, each ofwhich begins with a hypothesis, includes a list of necessary partsand tools, and follows standard Science Fair requirements,allowing readers to create and customize their own uniqueprojects. Included are projects such as training a house plant tobe awake at night, discovering if temperature affects the chirpingof crickets, and much more!

• Written by two recognized leaders in the Science Fair andteaching fields

• Uses parts and tools that can be found around the house, orbought for minimal cost

Bob Bonnet and Dan Keen (both of Cape May Court House, NJ) areexperienced science teachers and co-authors of many successful bookson Science Fair projects.

D E C E M B E R


Paperback • 7⅜ × 9¼ • 300 pp

ISBN-13: 978-0-07-159809-5

ISBN-10/MHID: 0-07-159809-X

$19.95TR ($21.95 CAN)


HOW TO INVENTA Guide for Technologists, Innovators, and EngineersEugene Shteyn

How to Invent equips inventors, technology professionals, R&Dmanagers, and engineers with a set of powerful technical toolsand innovation models that will help them gain a sustainablemarket advantage. Using practical examples of how successful,high-tech inventions are made, the book leads innovative hob-byists away from a “hit or miss” approach to a systematic explo-ration of technical opportunities. This book not only teacheshow to follow key technology evolution trends, but it alsoexplains ways to create business growth opportunities by proac-tively discovering and solving high-value problems.

• Eugene Shteyn is a well-known inventor who holds 21 patentsin software architecture, digital entertainment, and other fields

• Features case studies from digital music, computing, andmedical device industries

Eugene Shteyn (Cupertino, CA) is a Director, Intellectual Propertyand Standards, at Hewlett-Packard in Palo Alto, California.

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A complete, self-taught course in analysisand mathematics that enables students toimprove their math skills

An ideal self-learning tool for middle- and high-schoolstudents, Calculus Know-It-ALL uses a reader-friendlytone and slow-paced presentation to teach all aspectsof calculus. Featuring the proven pedagogy that hasmade Stan Gibilisco’s McGraw-Hill titles so successful,the book presents easy-to-understand concepts, exten-sively explained exercises, multiple-choice questions &answers, and abundant self-test questions.

Filled with over 250 illustrations, this great educationalresource takes students step-by-step through theconcept of a set and its relevance to mathematics, setnotation and operations, the difference between arational number and a real number, imaginary andcomplex numbers, and proving theorems by mathe-matical induction. Readers will also learn how to add,subtract, and multiply complex numbers, add finite andinfinite series, master techniques of differentiation andintegration, and more.

• Stan Gibilisco is one of McGraw-Hill’s most successfulauthors

• The book offers the comprehensiveness of a majortext without the high price or the need for aclassroom and teacher

Stan Gibilisco (Deadwood, SD) has written over 30 books,including Teach Yourself Electricity and Electronics, 4e (0-07-145933-2) and Mastering Technical Math, 2/E (0-07-024828-1).

CALCULUS KNOW-IT-ALLBeginner to Advanced, and Everything In BetweenStan Gibilisco

N O V E M B E R

McGraw-Hill • TAB Mathematics

Paperback • 7⅜ × 9¼ • 650 pp

ISBN-13: 978-0-07-154931-8

ISBN-10/MHID: 0-07-154931-5

$29.95TR ($32.95 CAN)

250 illustrations

Rights: World

ALGEBRA KNOW-IT-ALLBeginner to Advanced, and Everything in BetweenStan Gibiliso

Paperback • 7⅜ × 9¼ • 650 pp

978-0-07-154617-1 • 0-07-154617-0

$29.95TR

250 illustrations



HIGH-POWER AUDIO AMPLIFIERCONSTRUCTION MANUALG. Randy Slone

High-Power Audio Amplifier Construction Manual has been com-pletely updated to equip audiophiles with everything they needto know about audio construction—without the complicatedmath and engineering concepts. The Second Edition nowincludes the latest audio technologies and research information,plus all the necessary schematics needed to build a dozen ormore new amplifier projects.

This hands-on resource ranges from the basics of audio poweramplifiers to the construction of high-performance amplifiers todiagnostic equipment and testing procedures.

• The First Edition was a critical and popular success

• The author will help sales by selling kits related to the book

G. Randy Slone (Weeksbury, KY) is an electrical engineer with nearly three decades of experience in data processing and industrialelectronics.

N O V E M B E R

McGraw-Hill • TAB Transportation

Paperback • 7⅜ × 9¼ • 288 pp

ISBN-13: 978-0-07-160043-9

ISBN-10/MHID: 0-07-160043-4

$24.95TR ($26.95 CAN)


RUN YOUR DIESEL VEHICLE ON BIOFUELSA Do-It-Yourself ManualJon Starbuck and Gavin D. J. Harper

Run Your Diesel Vehicle on Biofuels shows environmentally-con-scious do-it-yourselfers and car hobbyists how to run theirautomobiles on a carbon-neutral fuel, which, in many cases, canbe obtained for free. The book explains the basics of convertingvegetable oils to biodiesel, describes how to build and properlyuse a home-made biodiesel reactor, and demonstrates how torun a vehicle on waste vegetable oil available at no cost frommany fast food outlets. Filled with over 150 detailed illustrations,this cutting-edge resource presents money-saving projects oncollecting waste oil, making your own biodiesel fuel, convertingyour car professionally, and more.

• Alternative fuels are receiving media attention thanks to Al Gore

Jon Starbuck (Machynlleth, Wales) has written web sites and taught courses on the subject of vegetable oil and biodiesel. Gavin D. J. Harper (Essex, UK) is the author of McGraw-Hill’s Solar Energy Projects for the Evil Genius (0-07-147772-1) and otherproject books.

N O V E M B E R

McGraw-Hill • TAB Electronics

Paperback • 7⅜ × 9¼ • 464 pp

ISBN-13: 978-0-07-159925-2

ISBN-10/MHID: 0-07-159925-8

$39.95TR ($42.95 CAN)


978-0-07-134119-6 • 0-07-134119-6


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MATHEMATICA DEMYSTIFIEDJim Hoste

Mathematica, produced by Wolfram Research, is one of the mostsuccessful and widely used software packages for scientists,mathematicians, engineers, students and instructors for doing allsorts of mathematical computations and programming. This bookwill teach beginners how to use Mathematica and acquaintveteran users with the new Version 6, which is a significantupgrade from the previous version. Mathematica Demystifiedincludes hundreds of examples plus end-of-chapter quizzes and afinal exam.

• There are currently more than two million Mathematicalicense holders

Jim Hoste, Ph.D., (Claremont, CA) is a professor at Pitzer College,and a member of the Mathematical Sciences Research Institute. He’s been an associate editor of the Journal of Knot Theory and ItsRamifications since 1991, and has authored dozens of research publications.

S E P T E M B E R

McGraw-Hill • Mathematics

Paperback • 7⅜ × 9¼ • 320 pp

ISBN-13: 978-0-07-159144-7

ISBN-10/MHID: 0-07-159144-3

$24.95ST ($26.95 CAN)


DISCRETE MATHEMATICSDEMYSTIFIEDSteven G. Krantz

Written by distinguished math professor Steven Krantz, thiseasy-to-follow guide explains this complex topic in an effectiveand enlightening way. Readers will learn about logic, functions,sets, sequences, series, and much more. Packed with hundreds ofworked equations and examples, concise explanations, quizzes,and a final exam, this is the perfect classroom supplement andself-study tool. No other book combines the accessibility andbroad range of mathematical topics found here.

• Approximately 100,000 students enroll in DiscreteMathematics courses annually

Steven G. Krantz (Palo Alto, CA) is a professor of mathematics anddeputy director at the American Institute of Mathematics. He is theauthor of Calculus Demystified (978-0-07-139308-9) and DifferentialEquations Demystified (978-0-07-144025-7).

N O V E M B E R

McGraw-Hill • Mathematics

Paperback • 7⅜ × 9¼ • 350 pp

ISBN-13: 978-0-07-154948-6

ISBN-10/MHID: 0-07-154948-X

$24.95ST ($26.95 CAN)



Going Green for Fall 2008

BENNETT: GREENING YOUR HOMEPaperback • $24.95TR978-0-07-149909-5 • 0-07-149909-1

GREENSOURCE: EMERALDARCHITECTUREHardcover • $59.95TR978-0-07-154411-5 • 0071544119

MOSKOW: SUSTAINABLE FACILITIESHardcover • $69.95IB978-0-07-149474-8 • 0-07-149474-X

SHINA: GREEN ELECTRONICS DESIGN &MANUFACTURINGHardcover • $99.95IB978-0-07-149594-3 • 0-07-149594-0

SILVER: GLOBAL WARMING ANDCLIMATE CHANGE DEMYSTIFIEDPaperback • $19.95ST 978-0-07-150240-5 • 0-07-150240-8

FRIEDMAN: SUSTAINABLE RESIDENTIALDEVELOPMENTPaperback • $59.95PT 978-0-07-147961-5 • 0-07-147961-9

JAYAMAHA: ENERGY-EFFICIENTBUILDING SYSTEMSHardcover • $69.95IB978-0-07-148282-0 • 0-07-148282-2

NAG: BIOFUELS REFINING ANDPERFORMANCEHardcover • $125.00IB 978-0-07-148970-6 • 0-07-148970-3

DRAPCHO: BIOFUELS ENGINEERINGPROCESSING TECHNOLOGYHardcover • $125.00IB978-0-07-148749-8 • 0-07-148749-2

GIBILISCO: ALTERNATIVE ENERGYDEMYSTIFIEDPaperback • $19.95ST978-0-07-147554-9 • 0-07-147554-0

GEVORKIAN: SUSTAINABLE ENERGYSYSTEMS ENGINEERINGHardcover • $99.95IB978-0-07-147359-0 • 0-07-147359-9

HARPER: SOLAR ENERGY PROJECTSFOR THE EVIL GENIUSPaperback • $24.95TR978-0-07-147772-7 • 0-07-147772-1

HARPER: FUEL CELL PROJECTS FOR THEEVIL GENIUSPaperback • $24.95TR978-0-07-1496599 • 0-07-149659-9

LEITMAN: BUILD YOUR OWN ELECTRICVEHICLE, SECOND EDITIONPaperback • $29.95TR978-0-07-154373-6 • 0-07-154373-2

YUDELSON: GREEN BUILDINGHardcover • $65.00IB 978-0-07-154601-0 • 0-07-154601-4

HASELBACH: THE ENGINEERING GUIDETO LEED-NEW CONSTRUCTIONHardcover • $99.95IB978-0-07-148993-5 • 0-07-148993-2

DEWBERRY COMPANIES: LANDDEVELOPMENT HANDBOOKHardcover • $150.00PT978-0-07-149437-3 • 0-07-149437-5

SPEIGHT: SYNTHETIC FUELSHANDBOOKHardcover • $125.00PT978-0-07-149023-8 • 0-07-149023-X

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The definitive guide to excavation practice,updated with the latest requirements andregulations

A vital working tool for engineers, contractors, andequipment operators, the Sixth Edition of Moving theEarth provides hands-on information about all currentexcavation practices and regulations. The book coversthe latest excavation techniques, machines and theiroperation, problems that arise in excavation work, theapplication of different types of equipment, as well ascosts and management.

From site preparation to blasting and tunneling, frompneumatic drills to the largest power shovels, this com-prehensive, step-by-step reference explains every kindof excavating project, together with guidance on opti-mizing the machines and vehicles involved.

• New to this edition: use of both Metric and USCustomary units; new material on trenchless exca-vation methods; new applications of horizontal direc-tional drilling and micro tunneling; new OSHA exca-vation safety standards; new international codes anddevelopments

Herbert L. Nichols, Jr., (Roswell, GA) is a private exca-vation consultant and the author of Excavator Operation andHeavy Equipment Repair. David A. Day, P.E., (Centennial,CO) is a consultant with ABCO Engineering Corporation.


Day: Foundation Engineering HandbookHardcover • $120.00HC978-0-07-144769-0 • 0-07-144769-5

S I X T H E D I T I O N

MOVING THE EARTHThe Workbook of ExcavationHerbert L. Nichols, Jr. and David A. Day

N O V E M B E R

McGraw-Hill

Civil Engineering/Construction Engineering

Hardcover • 7⅛ × 9⅜ • 1280 pp

ISBN-13: 978-0-07-150267-2

ISBN-10/MHID: 0-07-150267-X

$125.00PT ($129.95 CAN)


978-0-07-143058-6 • 0-07-143058-X

800 illustrations

Rights: World


O C T O B E R

McGraw-Hill • Construction

Paperback • 7⅜ × 9¼ • 352 pp

ISBN-13: 978-0-07-159261-1

ISBN-10/MHID: 0-07-159261-X

$34.95TR ($37.95 CAN)


BE A SUCCESSFUL GREEN BUILDERR. Dodge Woodson

Be a Successful Green Builder shows building professionals how to incorporate sustainable practices into their business opera-tions—and boost their bottom lines at the same time. Writtenby successful contractor and bestselling author R. DodgeWoodson, the book explains everything from getting started inthe green building business to mastering green terminology tomaking money with green methods.

• A plain-English green guide for a wide range of building professionals

• R. Dodge Woodson is a bestselling McGraw-Hill author who iswell-known in the building community

• Investors and developers are using environmentally friendlytechniques to reduce the impact of housing on natural areas,while increasing profitability

D E C E M B E R


Paperback • 7⅜ × 9¼ • 352 pp

ISBN-13: 978-0-07-159259-8

ISBN-10/MHID: 0-07-159259-8

$34.95TR ($37.95 CAN)


BE A SUCCESSFUL GREEN LAND DEVELOPERR. Dodge Woodson

Practical and easy-to-read, Be a Successful Green Land Developershows developers and general contractors all the modernoptions for green land development that sustain theenvironment, while increasing sales and improving their bottomline. The book explains the benefits of developing green space,presenting environmentally friendly techniques for reducing theimpact of housing on natural areas. This how-to guide includesadvice on putting together a strong development team, workingwith real estate brokers, finding lenders and investors, andlocating suitable development property.

• Shows how to make a substantial profit from green land development

R. Dodge Woodson (Brunswick, ME) is the author of numerousMcGraw-Hill titles, including Be a Successful Building Contractor, ThirdEdition (0-07-144174-3).

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Real-world case studies teach how to buildto LEED standards

The Green Building Bottom Line chronicles buildingprojects designed to meet LEED codes, from planningto completion, to provide the reader with actual costsand personal experiences of the building professionalsinvolved.

Every aspect is covered, from the economic values of“green” building to original investment decisions todesign and construction. Readers will learn how tosecure favorable financing; coordinate with architects,general contractors, and subcontractors; create a mar-keting plan for their project; and negotiate the “green”elements of a lease with prospective tenants. Legalissues involved in building to LEED standards are alsocovered.

Case studies range from the renovation of a NationalHistoric Register property to the country’s first all-retail LEED core and shell project. This candid, behind-the-scenes look at building “green” reveals a wealth ofvaluable facts and insight readers will find nowhere else.

• Market: architects (129,000); construction managers(431,000); general contractors (247,000); propertyand real estate managers (361,000)

• Provides real “green” building costs from actualprojects

Martin Melaver, LEED AP (Savannah, GA) is CEO ofMelaver, Inc., a firm that develops, acquires, owns, and brokerscommercial and residential real estate.Phyllis Mueller (Decatur, GA) is an experienced editor andwriter in the field of construction and environmental issues.


Civitello: Construction Operations Manual (2000)Hardcover • 0-07-135495-6 • $89.95PT

THE GREEN BUILDING BOTTOM LINEThe Real Cost of Sustainable BuildingMartin Melaver and Phyllis Mueller

O C T O B E R


Hardcover • 7⅜ × 9¼ • 352 pp

ISBN-13: 9780071599214

ISBN-10/MHID: 0-07-159921-5

$69.95PT ($73.95 CAN)

40 illustrations

Rights: World


O C T O B E R


Paperback • 7⅜ × 9¼ • 368 pp

ISBN-13: 978-0-07-154986-8

ISBN-10/MHID: 0-07-154986-2

$49.95TR ($52.95 CAN)


BLUEPRINT READINGConstruction Drawings for the Building TradesSam A.A. Kubba

Authoritative and easy-to-use, Blueprint Reading is a step-by-stepguide to reading and interpreting construction drawings forcontractors, construction managers, and other building profes-sionals. This expert resource offers a complete overview ofconstruction drawing basics for every aspect of the constructionprocess—from site work, foundations, and structural systems tointerior work and finishes. Incorporating all the latest techno-logical advances, this vital construction tool explains blueprintstandards, computer-aided design, sections, elevations, schedules,site plans, architectural plans, and much more.

• Will appeal to a huge audience of construction professionals

• Kubba is a well-known architect and author who has appearedon major TV and radio talk shows, including BBC WorldService, CNN, and CNBC

Sam A.A. Kubba, Ph.D., (Herndon, VA) is an award-winning architectand the author of Mesopotamian Furniture and McGraw-Hill’s SpacePlanning for Commercial and Residential Interiors (0-07-138191-0).

URBAN CONSTRUCTIONPROJECT MANAGEMENTRichard Lambeck and John Eschemuller

This book offers a wealth of solutions to the common problemsof construction management in urban environments, includingworking on small sites, public safety, the permit process, coordi-nating with utility companies, and dealing with adjacent properties.It uses numerous illustrations, photos, charts, tables, and diagramsto clarify the critical issues involved in urban construction projects.

• The authors are both established figures in the urbanconstruction field

• The book will help contractors keep projects on time andwithin budget

• Includes handy checklists and forms

Richard Lambeck, P.E. (New York, NY) is the principal of RL ProjectManagement, Inc., and also a Clinical Assistant Professor ofConstruction Management at NYU’s Real Estate Institute.John Eschemuller, P.E. (New York, NY) is president of JohnEschemuller Consulting Services Ltd., as well as a Clinical AssistantProfessor at NYU’s Real Estate Institute.

D E C E M B E R

McGraw-Hill

Construction/Project Management

Hardcover • 7⅜ × 9¼ • 512 pp

ISBN-13: 978-0-07-154468-9

ISBN-10/MHID: 0-07-154468-2

$79.95IB ($83.95 CAN)


180 F a l l 2 0 0 8

LOCKSMITH & SECURITYPROFESSIONALS’ EXAM STUDYGUIDEBill Phillips

Locksmith and Security Professionals’ Exam Study Guide containsover 1,000 exam-like questions and answers to help protectionofficers, locksmiths, police officers and detectives, and alarm andsafe technicians to prepare for security certification exams. Thebook includes multiple-choice, true-false, and fill-in-the-blankquestions and answers, sample tests for the registered profes-sional locksmith (RPL) and registered security professional (RSP)exams and more.

• Bill Phillips is a renowned security expert and bestsellingMcGraw-Hill author

• Ten to twenty thousand individuals take security-related examseach year

Bill Phillips (Erie, PA) is president of the International Association ofHome Safety and Security Professionals and author of twelve security-related books, including McGraw-Hill’s The Complete Book of Locks andLocksmithing, Sixth Edition (0-07-144829-2).

O C T O B E R

McGraw-Hill • Technical Trades

Paperback • 8½ × 11 • 400 pp

ISBN-13: 978-0-07-154981-3

ISBN-10/MHID: 0-07-154981-1

$39.95TR ($42.95 CAN)



THE PLUMBER’STROUBLESHOOTING GUIDER. Dodge Woodson

Novice and veteran plumbers alike can rely on the SecondEdition of The Plumber’s Troubleshooting Guide for proven solu-tions to common (and uncommon) plumbing problems. Fromservicing toilets, sinks, and showers to repairing specialty fix-tures, this updated resource uses numerous photographs, linedrawings, and charts to illustrate the easiest, most effective trou-bleshooting techniques—presenting timely information on newequipment, materials, and working procedures.

• New to this edition: new sections on sensor flushing devicesand water conservation; new handicap specifications, materials,and applications; pressure-balanced and temperature-balancedvalves; expanded coverage of faucets, valves, and tub wastes;new technologies for the latest spas and whirlpools; hand-freesensor faucet materials and methods; new ADA rules

R. Dodge Woodson (Brunswick, Maine) is a Master Plumber andMaster Gasfitter with over 30 years in the plumbing business.

D E C E M B E R

McGraw-Hill • Construction/Plumbing


ISBN-13: 978-0-07-160090-3

ISBN-10/MHID: 0-07-160090-6

$49.95TR ($52.95 CAN)


978-0-07-071777-0 • 0-07-071777-X



S E P T E M B E R

McGraw-Hill

Communications Engineering

Hardcover • 7⅜ × 9¼ • 450 pp

ISBN-13: 978-0-07-148256-1

ISBN-10/MHID: 0-07-148256-3

$125.00IB ($129.95 CAN)


Previously announced, all backorders canceled.

WIRELESS MESH NETWORKINGWith 802.16, 802.11 and ZigBEEGeorge Aggelou

Wireless Mesh Networks use WiFi, WiMAX, and ZigBEE to createhuge, freestanding wireless broadband access zones. Written bya global team of wireless experts from both industry and aca-demia, this hands-on guide equips communications engineerswith everything they need to build and operate these in-demandnetworks.

Using a tutorial structure that covers all phases of networkoperation, the book provides a complete roadmap to wirelessmesh networks, detailing basic principles and protocols andunpacking the key standards.

• George Aggelou in a renowned pioneer in wireless networking

• Written by a global team of wireless mesh network experts

• Wireless mesh networks are in development in cities all overthe world

George Aggelou, Ph.D. (Athens, Greece) is a professor of electronicengineering at the Institute of Technology, Greece.

O C T O B E R

McGraw-Hill



ISBN-13: 978-0-07-154898-4

ISBN-10/MHID: 0-07-154898-X

$99.95IB ($104.95 CAN)


PRACTICAL ARRAY PROCESSINGMark C. Sullivan

Costs of array processing systems have recently undergonedramatic price decreases, which means they are beginning tomake appearances in commercial buildings. Practical ArrayProcessing provides the knowledge needed for performing a full-systems engineering analysis on this type of system. This compre-hensive guide provides a framework for designing these high-quality communication systems, including propagation effects,array calibration, and antenna array design. Readers will get athorough but easy-to-follow tutorial on using algorithms todetect signals, estimating parameters of signals, and dealing withinterference.

• Market: engineers; graduate students

• Approaches the subject in a more practical manner than othertextbooks do

Dr. Mark Sullivan (Annadale, VA) is the chief scientist with AzureSummit Technologies, Inc. He is also the author of fourteen patents inthe areas of smart antennas, GPS receivers, and emitter geolocation.

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GPS AND GALILEODual RF Front-End Receiver Design, Fabrication and TestJaizki Mendizabal Samper, PhD, Juan Melendez Lagunilla, PhD,and Roc Berenguer Perez, PhD

When Europe launches its 30-satellite Galileo system, the aidednavigation industry will be dramatically transformed. The onlypractical reference to keep circuit designers-up-to dateregarding this momentous event, GPS and Galileo walks readersthrough the processes of designing, fabricating, and testing thenext generation of RF front-end receivers—providing all thenecessary standard specifications readers will need. Architectureselection, IC design, manufacturing, measuring, and validation areall covered in depth.

• Market: RF circuit designers; RF characterization engineers; RFengineering graduate students

• The only reference for building RF front-ends that work withboth Galileo and next-generation GPS

Dr. Jaizki Mendizabal (San Sebastian, Spain) is a RF-IC designer forthe RFIC research group at FhG-IISA, Germany. Dr. Juan Meléndez(San Sebastian, Spain) is assistant professor of Laboratory of ElectronicComponents and Electromagnetic Compatibility in TECNUN. Dr. RocBerenguer (San Sebastian, Spain) is an Associated Researcher at CEIT.

O C T O B E R

McGraw-Hill



ISBN-13: 978-0-07-159869-9

ISBN-10/MHID: 0-07-159869-3

$99.95IB ($104.95 CAN)



WIRE BONDING INMICROELECTRONICSGeorge G. Harman

Wire Bonding in Microelectronics, Third Edition, equips electronicand mechanical engineers with everything needed to design andevaluate wire bonds engineered with cutting-edge metallurgies.Long-established as the industry standard, this book has beencompletely revised and expanded to cover wire bondingadvances for the era of super-small electronics. The Third Editionprovides full details and step-by-step instructions for engineeringreliable bonds at a very high yield.

• George Harman is a nationally recognized expert on wirebonding

• New to this edition: new coverage of fine-pitch wire bonds,low-looping bonds, wafer-level bumping, copper metallization,bonding in plastic packages, and key reliability tests

George G. Harman (Bethesda, MD) is a Fellow of the NationalInstitute of Standards and Technology’s Semiconductor ElectronicsDivision.

S E P T E M B E R

McGraw-Hill • Electrical Engineering


ISBN-13: 978-0-07-147623-2

ISBN-10/MHID: 0-07-147623-7

$89.95IB ($93.95 CAN)


978-0-07-032619-4 • 0-07-032619-3



N O V E M B E R

McGraw-Hill • Communications


ISBN-13: 978-0-07-149919-4

ISBN-10/MHID: 0-07-149919-9

$69.95PT ($73.95 CAN)

70 Illustrations • Rights: World

PLANNING FIBER OPTICNETWORKSBob Chomycz

The huge volume of video and other bandwidth-heavy content isforcing IT and telecom companies to rethink their networkpipelines in order to insure access to customers. This bookshows telecom engineers and technicians how to effectivelydesign and deploy bandwidth-rich networks for all major typesof data traffic.

Planning Fiber Optic Networks describes available technologiesused to transport traffic over fiber—such as LAN, IP, and voicetraffic—and shows how to plan and develop each of these tech-nologies.

• Google, Yahoo, and many other telecom and media providersare facing bandwidth shortages over the next five years

• Bob Chomycz is a leading fiber optic expert and McGraw-Hillauthor

Bob Chomycz (Ontario, Canada) is the founder and president ofTelecom Engineering, Inc. He is the author of McGraw-Hill’s Fiber OpticInstaller’s Field Manual (0-07-135604-5).

Keys to Communications for Fall 2008

VOLAKIS: ANTENNA ENGINEERINGHANDBOOK, FOURTH EDITION Hardcover • $175.00PT978-0-07-147574-7 • 0-07-147574-5

FITZ: FUNDAMENTALS OFCOMMUNICATIONS SYSTEMSHardcover • $115.00IB 978-0-07-148280-6 • 0-07-148280-6

BOCCUZZI: SIGNAL PROCESSING INWIRELESS COMMUNICATIONS Hardcover • $125.00IB 978-0-07-148905-8 • 0-07-148905-3

PILLAI: SPACE-BASED RADAR Hardcover • $125.00IB 978-0-07-149756-5 • 0-07149756-0

SKOLNIK: RADAR HANDBOOK, THIRD EDITION Hardcover • $165.00PT 978-0-07-148547-0 • 0-07-148547-3

FARRELL: AIDED NAVIGATIONHardcover • $99.95IB978-0-07-149883-8 • 0-07-149883-4

184 F a l l 2 0 0 8

One of the most influential books everwritten on the development of projectmanagement, updated for the businessrealities of the 21st century

Long-established as a preeminent text and reference inthe field of project management, The Handbook ofProject-Based Management has been completely revisedfor a new generation of students and practitioners. Thisessential business tool now features a major change infocus from delivering corporate objectives to achievingstrategic change, including embedding corporate changepost project.

Filled with the most current project management infor-mation available today, this updated classic presents awealth of new information on the project life-cycle,together with applications to different industries. Thebook also provides new information on stakeholdersand organizational capability.

• The Second Edition sold over 16,000 copies

• Project Management is used in every business andindustry worldwide

• New to this edition: new focus on achieving strategicchange; new applications to different industries; shiftin emphasis from administrative procedures to gover-nance

Rodney Turner (Surrey, UK) is a Director of EuroProjex,The European Centre for Project Excellence Limited. He alsoteaches project management at Erasmus University,Rotterdam, and at Henley Management College.


Cleland: Project Management, 5EHardcover • $79.95IB978-0-07-147160-2 • 0-07-147160-X


HANDBOOK OF PROJECT-BASED MANAGEMENTLeading Strategic Change in OrganizationsRodney Turner

O C T O B E R

McGraw-Hill • Project Management


ISBN-13: 978-0-07-154974-5

ISBN-10/MHID: 0-07-154974-9

$89.95PT ($94.95 CAN)


978-0-07-709161-3 • 0-07-709161-2




DESIGN FOR SIX SIGMAA Roadmap for Product DevelopmentKai Yang and Basem S. El-Haik

Updated throughout, Design for Six Sigma, Second Edition, retainsthe core of the previous version, while adding extensive newchapters and learning modules on innovation, lean productdevelopment, computer simulation, and critical parameter man-agement. This updated edition provides unrivalled real-worldproduct development experience and priceless walk-throughsthat help readers choose the right design tools at every stage ofproduct and service development.

• The First Edition is considered a field-defining classic

• New to this edition: new chapters on lean productdevelopment, computer simulation of product design, and innovation; new case studies

Kai Yang, Ph.D., (Detroit, Michigan) is an associate professor ofIndustrial and Manufacturing Engineering at Wayne State University inDetroit. Basem S. El-Haik, Ph.D., (Detroit, MI) is director ofEnterprise Excellence.

N O V E M B E R

McGraw-Hill • Industrial Engineering


ISBN-13: 978-0-07-159853-8

ISBN-10/MHID: 0-07-159853-7

$59.95IB ($62.95 CAN)


RFID IN THE SUPPLY CHAINSecure and Cost-Effective InstallationsHersh Bhargava

RFID In The Supply Chain explores the design principles behindsoftware applications that use real-time visibility of inventoryprovided by RFID and other automatic identification technology.The book discusses the need for proper RFID network design,data collection, and information organization for achieving all thebenefits of automatic identification.

RFID expert Hersh Bhargava explains RFID standards and dif-ferent components of RFID technology, describing RFID applica-tions such as asset-tracking, work-in-progress tracking, andsupply-chain visibility.

• The author is an active participant in EPCglobal, which formulates RFID standards

• The book explains all RFID components and security andcovers the latest EPC Network Standards

Hersh Bhargava (Sunnyvale, CA) is co-author of a book on RFIDsecurity. He has also participated in the standards development ofEPCIS (Electronic Product Code Information Sharing) at EPCglobal.

S E P T E M B E R

McGraw-Hill • Industrial Engineering


ISBN-13: 978-0-07-154767-3

ISBN-10/MHID: 0-07-154767-3

$89.95PT ($93.95 CAN)


978-0-07-141208-7 • 0-07-141208-5


186 F a l l 2 0 0 8

BIOINFORMATICSSequence Alignment and Markov ModelsKal Renganathan Sharma

This book explores the cutting-edge methods of bioinformatics,presenting a wide range of diagrams, mathematical equations,worked examples, and exercises to illustrate the concepts andmodels. Bioinformatics discusses auto-immune disorders andenumerates the motivation for sequence alignment. The textprovides gene-finding algorithms and introduces binomial heapfor the maximum increasing subsequence problem. There is alsoa wealth of information on suffix trees, HMM applications, drugdiscovery and development, and advances in biochip and genomecompletions and sequence alignment. In addition, this valuableresource includes a listing of Internet sites in bioinformatics,which contain constantly updated information on this fast-changing field.

• All material in the book has been classroom tested and wasprepared using feedback from students

Kal Renganathan Sharma, P.E., Ph.D., (Prairie View, Texas) is anadjunct professor in the college of engineering at Prairie View A&MUniversity.

O C T O B E R

McGraw-Hill

Biomedical Engineering


ISBN-13: 978-0-07-159306-9

ISBN-10/MHID: 0-07-159306-3

$115.00IB ($120.95 CAN)


MODELING OF ASPHALTCONCRETEY. Richard Kim

Modeling of Asphalt Concrete equips highway and transportationengineers everywhere with information and guidance on cutting-edge materials and methods of asphalt pavement to deal withthis major infrastructure challenge.

Filled with more than 300 detailed illustrations, this state-of-the-art engineering resource offers readers the tools needed totailor asphalt mixes to specific traffic loads and climates.

• The highway system is one of the largest public investments inthe U.S.

• Asphalt pavements throughout the country are wearing outmuch sooner than expected and need serious attention now

Y. Richard Kim, Ph.D., P.E. (Raleigh, NC) is a member of thedepartment of civil engineering at North Carolina State University inRaleigh, North Carolina.

N O V E M B E R

McGraw-Hill

Civil Engineering/Transportation


ISBN-13: 978-0-07-146462-8

ISBN-10/MHID: 0-07-146462-X

$115.00IB ($120.95 CAN)


Previously announced, all backorders canceled.


D E C E M B E R

McGraw-Hill


Hardcover • 7⅜ × 9¼ • 464 pp

ISBN-13: 978-0-07-149854-8

ISBN-10/MHID: 0-07-149854-0

$115.00IB ($120.95 CAN)


MECHANICS OF ASPHALTMicrostructure and MicromechanicsLinbing Wang

This authoritative guide equips engineers and researchers withthe latest tools for solving a wide range of engineering problemsin the mix design, construction methods, and performance evalu-ation of today’s asphalt pavements.

Using 150 illustrations and international units throughout,Mechanics of Asphalt fully enables readers to design and analyzeflexible pavements and perform forensic studies, use simulationtechniques to adjust and control construction quality, achievethe best possible mix designs, and access innovative approachesin research and development.

• The book is written by an internationally renowned expert onasphalt mechanics

• The broad coverage will appeal to engineers, road builders,researchers, and students alike

Linbing Wang, Ph.D., P.E., (Blacksburg, VA) is a leading researcher onasphalt mechanics.

N O V E M B E R

McGraw-Hill


Hardcover • 7⅜ × 9¼ • 512 pp

ISBN-13-978-0-07-160088-0

ISBN-10/MHID-0-07-160088-4

$175.00IB ($181.95 CAN)


COLD REGIONS PAVEMENTENGINEERINGGuy Dore and Hannele Zubeck

Cold region pavements are subject to distress by climate andother environmental factors. Cold Regions Pavement Engineeringprepares engineers to make the right decisions in areas wherefreezing temperatures, unstable soils, snow and ice, sparse popu-lation, and often limited funds dictate the design and mainte-nance of pavement structures.

Filled with the latest research and proven techniques from theUnited States, Canada, and Northern Europe, the book examinescutting-edge design and maintenance methodologies.

• An all-in-one guide to cold regions pavement that will be usefulto a large audience of civil and highway engineers

Guy Dore, Ph.D., P.E. (Quebec, Canada) is professor of civil engi-neering at Laval University in Quebec, Canada.Hannele K. Zubeck, Ph.D., P.E. (Anchorage, Alaska) is professor ofcivil engineering at the University of Alaska in Anchorage.

188 F a l l 2 0 0 8

BRIDGE AND HIGHWAYSTRUCTURE REHABILITATIONAND REPAIRMohiuddin A. Khan

Structural and highway engineers can turn to Bridge and HighwayStructure Rehabilitation and Repair for up-to-date guidance on thelatest design techniques, repair methods, specialized software,materials, and maintenance procedures for bridges and highways.This timely engineering tool simplifies and clarifies all existingcode, presenting a wealth of concise explanations, solvedexamples for day-to-day design issues, and in-depth case studiesof practical problems. Focusing on both traditional and non-traditional design problems, this sure-fire guide equips readerswith new analytical and design techniques, such as the applicationof Load and Resistance Factor Design (LRFD).

• Bridge and highway repair has received lots of media attentionin the wake of the recent Minneapolis bridge collapse

Mohiuddin A. Khan, Ph.D., P.E. (Mt. Laurel, MD) is Chief BridgeEngineer with JMT Inc.

TRENCHLESS TECHNOLOGY PIPINGInstallation and InspectionMohammad Najafi

Trenchless Technology Piping explains how to create a more effi-cient design, construction, and inspection process for trenchlesstechnology piping and shows how to save time and money witha better project management system. Filled with over 100 illus-trations and a wide range of international case studies andexamples, this step-by-step reference covers design and con-struction procedures, operation and maintenance, safety issuesand much more.

• The author wrote the first book on trenchless technology andis well-known in the piping field

• International cases and examples give the book a wide appeal

• Presents first-time coverage of asset management and sustain-ability

Mohammad Najafi, Ph.D., P.E., (Arlington, TX) is Director forCenter for Underground Infrastructure Research & Education (CUIRE)

S E P T E M B E R

McGraw-Hill

Civil Engineering/Construction


ISBN-13: 978-0-07-148928-7

ISBN-10/MHID: 0-07-148928-2

$115.00IB ($120.95 CAN)


D E C E M B E R

McGraw-Hill

Transportation Engineering

Hardcover • 8½ × 11 • 608 pp

ISBN-13: 978-0-07-154591-4

ISBN-10/MHID: 0-07-154591-3

$125.00IB ($129.95 CAN)



The classic guide to controlling industrialwater pollution–updated with the latestregulations and new technologies

Environmental engineers and plant operators can turnto the Fourth Edition of Industrial Water Quality forguidance on state-of-the-art methods for optimizing orupgrading existing wastewater treatment systems, aswell as selecting the best treatment options to solvespecific wastewater problems. This hands-on toolreflects today’s more stringent water-quality regulationsand the new technologies developed to meet them.

Filled with examples and case studies from a variety ofindustries, the book covers reverse osmosis or alter-native membrane processes and discusses BiologicalNutrient Removal (BNR) processes.

• New to this edition: new oil, gas, and mineral clean-up procedures; new EPA regulations; new advances inwater reuse and waste minimization; new studies ofremediation techniques and off-site residual disposal;new allocation methods for large industrial sites

W. Wesley Eckenfelder, Jr., Ph.D., P.E., (Nashville, TN)provides technical direction and management of wastewaterprojects at AquAeTer. Davis L. Ford (Austin, TX) is pres-ident of Davis L. Ford Associates, an environmental consultingfirm. Andrew J. Englande, Jr., Ph.D., P.E., (New Orleans,LA) is a professor in the Department of EnvironmentalHealth Sciences at the Tulane University School of PublicHealth and Tropical Medicine.


AWWA: Water Quality and TreatmentHardcover • $135.00IB978-0-07-001659-0 • 0-07-001659-3


INDUSTRIAL WATER QUALITYW.Wesley Eckenfelder, Jr., Davis L. Ford, and Andrew J. Englande, Jr.

N O V E M B E R

McGraw-Hill • Water Resources


ISBN: 978-0-07-154866-3

ISBN: 0-07-154866-1

$160.00IB ($166.95 CAN)


978-0-07-039364-6 • 0-07-039364-8


190 F a l l 2 0 0 8

An update of the bestselling guide toselecting, operating, and maintaining high-quality mechanical drive steamturbines for maximum efficiency andminimum downtime

An essential tool for mechanical and chemical engi-neers, Steam Turbines, Second Edition, offers authoritativeinformation on the operating characteristics, designfeatures, reliability, and maintenance of condensing,extraction, and pack-pressure machines—impulse aswell as reaction type.

This updated classic contains the latest design andmanufacturing details for mechanical drive steam turbines. It also explains the arrangement, materialcomposition, and basic physical laws governing thedesign of steam turbines—plus tips on selectingoptimum configurations, controls, and components, and on upgrading options for existing turbines.

• Written by two renowned engineers with decades of experience

• New to this edition: complete overview of the typesof turbines currently available; guidance on the typesturbines utilized for the heavy process industries;details on variable speed drives and intermediategearing; upgrading options for existing turbines

Heinz P. Bloch, (West Des Moines, IO) is the author of McGraw-Hill’s A Practical Guide to Steam Turbine Technology (0-07-005924-1). Murari P. Singh, Ph.D., (Bethlehem, PA) is President andDirector of Technology for Safe Technical Solutions, Inc.


Lammers: Steam Plant Operations, 8/eHardcover • $89.95IB978-0-07-141846-1 • 0-07-141846-6


STEAM TURBINESDesign, Applications, and Re-RatingHeinz P. Bloch and Murari P. Singh

N O V E M B E R

McGraw-Hill • Mechanical Design


ISBN-13: 978-0-07-150821-6

ISBN-10/MHID: 0-07-150821-X

$79.95IB ($83.95 CAN)


978-0-07-005924-5 • 0-07-005924-1


M c G r a w - H i l l F a l l 2 0 0 8

MEDICAL/NURSING

192 F a l l 2 0 0 8


FIRST AID FOR THE WARDSTao Le, M.D. and Vikas Bhushan, M.D.

Written by top medical students and reviewed by the sameauthors as the blockbuster First Aid for the USMLE Step 1, thisguide tells students what they need to know to succeed in thecore clerkships and on the wards. Presented in the popular FirstAid bulleted design, it includes student-to-student advice onwhat to expect in each rotation, sample patient notes, high-yieldfacts reviewing the fundamentals of each rotation, and ratings oftop review material.

• Market: Third year medical students in clinical rotations(17,000)

Tao T. Le, M.D. (Louisville, KY) is assistant clinical professor of pedi-atrics in the division of allergy and immunology at the University ofLouisville. Vikas Bhushan, M.D. (Los Angeles, CA) is a practicing diagnosticradiologist.

LE: FIRST AID CASES FOR THE USMLE STEP 1978-0-07-146410-9 • 0-07-146410-7 • $39.95MD

LE: FIRST AID Q&A FOR THE USMLE STEP 1978-0-07-148172-4 • 0-07-148172-9 • $39.95MD

STEAD: FIRST AID FOR THE PEDIATRICSCLERKSHIP978-0-07-144870-3 • 0-07-144870-5 • $42.95MD

STEAD: FIRST AID FOR THE OBSTETRICS &GYNECOLOGY CLERKSHIP978-0-07-144874-1 • 0-07-144874-8 • $42.95MD

THE PROVEN FIRST AID FORMULA FOR SUCCESS!

O C T O B E R

McGraw-Hill Medical • Review

Paperback • 8½ × 11 • 592 pages

ISBN-13: 978-0-07-159796-8

ISBN-10/MHID: 0-07-159796-4

$42.95MD ($45.95 CAN)


978-0-07-144335-7 • 0-07-144335-5



The #1 selling medical review book in theworld – updated with the latest must-knowfacts and test-taking strategies for theUSMLE Step 1

This annually updated collection of the most frequentlytested high-yield facts and mnemonics delivers every-thing medical students need to pass the most anxiety-provoking exam of their career. Co-authored by stu-dents from Yale University School of Medicine who justpassed the boards, this is the undisputed “bible” ofUSMLE Step 1 preparation.

Readers will find more than 1,000 high-yield facts basedon student reporting from the 2008 exam; hundreds ofclinical images, including a 24 pages color insert; andstudent ratings of top review books.

• Market: more than 17,000 U.S. medical students and12,000 international medical graduates take the exameach year; osteopathic and podiatric medical students

• Heavily revised with many new full-color images andupdated test-taking advice and drug information

Tao T. Le, M.D. (Louisville, KY) is assistant clinical professorof pediatrics in the division of allergy and immunology at theUniversity of Louisville. Vikas Bhushan, M.D. (Los Angeles, CA) is a practicingdiagnostic radiologist.


Le: First Aid Cases for the USMLE Step 1Paperback • $39.95MD978-0-07-14610-9 • 0-07-146410-7

Le: First Aid Q&A for the USMLE Step 1Paperback • $39.95MD978-07-148172-4 • 0-07-148172-9

FIRST AID FOR THE USMLE STEP 1 2009Tao Le, M.D., Vikas Bhushan, M.D.

D E C E M B E R

McGraw-Hill Medical • USMLE Review

Paperback • 8½ × 10⅞ • 560 pp

ISBN-13: 978-0-07-154896-0

ISBN-10/MHID: 0-07-154896-3

$44.95MD ($47.95 CAN)


978-0-07-149868-5 • 0-07-149868-0


194 F a l l 2 0 0 8

BIOSTATISTICS DEMYSTIFIEDAlvin E. Lewis, MD

Offering broad coverage of the statistical proceduresused in all medical disciplines, this book is the idealcourse companion and self-study tool. This easy-to-use guide clearly shows how to use counts and measure-ments to carry out description, comparison, correlation, andprediction in the biomedical field, and how to evaluate dataaccordingly. The book uses practical medical examples toimprove students’ grasp of biostatistical analyses and featuresend-of-chapter quizzes and a final exam to test knowledge.

• Nearly 50,000 students take Biostatistics courses annually

Alvin E. Lewis, M.D. (Santa Rosa, CA) is a former professor with theDepartment of Pathology at Michigan State University, professor andchairman of the Department of Pathology at University of SouthAlabama, and was also affiliated with the Department of Pathology atthe University of California at Davis.

O C T O B E R

McGraw-Hill • Medical/Math

Paperback • 7⅜ × 9¼ • 320 pp

ISBN-13: 978-0-07-160041-5

ISBN-10/MHID: 0-07-160041-8

$24.95ST ($26.95 CAN)


DOSAGE CALCULATIONSDEMYSTIFIEDJim Keogh, RN

Written by a graduate nurse, instructor, and bestselling author,this easy-to-follow guide explains an essential nursing topic in aneffective and entertaining way. Readers will learn how toperform hundreds of complex dosage calculations and interpretsample drug orders. Featuring worked calculations, NCLEX-stylequizzes, and tips on how to identify and avoid common traps ondose calculation questions, this is the perfect classroom sup-plement and self-study tool.

• More than 100,000 nursing students must pass a series ofdosage calculation exams annually in their regular courses

Jim Keogh, R.N. (Ridgefield Park, NJ) is on the faculty of New YorkUniversity and St. Peter’s College. He is the author or coauthor ofseveral Demystified titles, including Medical-Surgical Nursing Demystified(978-0-07-149450-2) and Pharmacology Demystified (978-0-07-146208-2).

D E C E M B E R

McGraw-Hill Medical • Nursing

Paperback • 7⅜ × 9¼ • 384 pp

ISBN-13: 978-0-07-160284-6

ISBN-10/MHID: 0-07-160284-4

$24.95ST ($26.95 CAN)


More than 1 million

Demystifiedbooks sold!


D E C E M B E R

McGraw-Hill Medical • Nursing

Paperback • 7⅜ × 9¼ • 304 pp

ISBN-13: 978-0-07-149570-7

ISBN-10/MHID: 0-07-149570-3

$24.95ST ($26.95 CAN)


Previously announced. All back orders cancelled.

NURSING FUNDAMENTALSDEMYSTIFIEDBennita Vaughns, R.N., M.S.N

Nursing Fundamentals Demystified offers fast, focused, and enter-taining coverage of one of the largest courses in undergraduatenursing education. Written by a Registered Nurse who hastaught nursing fundamentals, this student-friendly guide is packedwith study aids such as learning objectives, key terms, andNCLEX-style questions at the end of each chapter.

• Market: 200,000 undergraduate nursing students taking nursingfundamentals

• Unique in that most other books on the subject are large,expensive, and difficult to understand

Bennita Vaughns, R.N., M.S.N. (Montgomery, AL) is a nurserecruiter at Central Alabama Veterans Health Care System and hastaught nursing fundamentals in both two and four year programs.

N O V E M B E R

McGraw-Hill Medical • Drug Reference


ISBN-13: 978-0-07-160280-8

ISBN-10/MHID: 0-07-160280-1

$12.95MD ($13.95 CAN)


978-0-07-149625-4 • 0-07-149625-4

CLINICIAN’S POCKET DRUGREFERENCE 2009Leonard Gomella, M.D., Steven Haist, MD, Aimee G. Adams,Pharm.D., and Kelly M. Smith, Pharm.D.

Proving that sometimes less can deliver more, this super-conciseguide covers more than one thousand commonly used medica-tions. Organized alphabetically by generic drug name, CPDRdistills need-to-know information such as selection and adminis-tration, mechanisms of action, dosage, cautions, contraindica-tions, and side effects.

• Huge Market: medical students, residents, doctors, physicianassistant students, nurse practitioners, and dental students

• New to this edition: first time coverage of 25 new drugs, newformulations, and changes in approved use of existing medica-tions

Leonard Gomella, M.D. (Philadelphia, PA) is Chair of Urology atThomas Jefferson University Medical College. Steven Haist, M.D.;Aimee G. Adams, Pharm.D.; Kelly M. Smith, PharmD.(Lexington,KY) are affiliated with University of Kentucky School of Medicine.

196 F a l l 2 0 0 8

The world’s most popular annuallyupdated medical text – delivering the latestdevelopments in diagnosis and treatment

CMDT delivers authoritative, evidence-based coverageof more than one thousand diseases and disordersalong with a clear synopsis of diagnosis and treatment.

Utilizing a “find it now” presentation made even moreaccessible by a detailed index and hundreds of tables,CMDT covers almost every aspect of general medicine— with an emphasis on prevention and cost-effectivetreatment.

• Huge market: family physicians, internists, nurse practitioners, medical students, internal medicineresidents, family medicine residents

• Consistent bestseller, more than 80,000 copies sellannually

• Completely current: all topics updated annually toprovide the latest treatment advances

• New to this edition: updated Cancer and UrologicDisorders chapter, latest drug information, increasedcoverage of Canadian and International Guidelines

• The only text with an annual review of advances inHIV treatment

Stephen J. McPhee, M.D. and Maxine Papadakis, M.D(San Francisco, CA) are professors of medicine at theUniversity of California, San Francisco.


Gonzales: CURRENT Practice Guidelines in Primary Care 2008Paperback • $16.95MD978-0-07-149634-6 • 0-07-149634-3

CURRENT MEDICAL DIAGNOSIS &TREATMENT 2009Stephen J. McPhee, M.D. and Maxine A. Papadakis, M.D.

O C T O B E R

McGraw-Hill Medical • Internal Medicine

Paperback • 7¼ × 10 • 1672 pp

ISBN-13: 978-0-07-159124-9

ISBN-10/MHID: 0-07-159124-9

$69.95MD ($73.95 CAN)


978-0-07-149430-4 • 0-07-149430-8

More than 1 million

copies sold!


HURST: NCLEX®-RN REVIEWPaperback • $34.95IB978-07-148431-2 • 0-07-148431-0

HURST: NCLEX®-PN REVIEWPaperback • $34.95IB978-0-07-148430-5 • 0-07-148430-2

WILSON: MCGRAW-HILL MANUAL OFLABORATORY AND DIAGNOSTIC TESTSPaperback • $37.95IB978-07-148152-6 • 0-07-148152-4

MILLER: NURSE’S TOOLBOOK FORPROMOTING WELLNESSPaperback • $29.95IB978-0-07-147761-1 • 0-07-147761-6

Essential Nursing Backlist from McGraw-Hill

CHANDLER: THE ULTIMATE GUIDE TOGETTING INTO NURSING SCHOOLPaperback • $22.95IB978-0-07-147780-2 • 0-07-147780-2

CHEEVER: I.V. THERAPY DEMYSTIFIEDPaperback • $24.95ST978-0-07-149678-0 • 0-07-149678-5

JOHNSON: FLUIDS AND ELECTROLYTESDEMYSTIFIEDPaperback • $24.95ST978-0-07-149624-7 • 0-07-149624-6

DIGIULIO: MEDICAL SURGICALNURSING DEMYSTIFIEDPaperback • $24.95ST978-0-07-149450-2 • 0-07-149450-2

AU G U S T

Hanson: Procedures in Critical CareISBN-13: 978-0-07-148181-6ISBN-10/MHID: 0-07-148181-8Hardcover • $169.00MD ($175.95 CAN)

Medical Fall 2008 Frontlist

S E P T E M B E R

198 F a l l 2 0 0 8

Carney/Geyer: Pediatric Practice:NeurologyISBN-13: 978-007-148925-6ISBN-10/MHID: 0-07-148925-8Hardcover • $84.95MD ($89.95 CAN)

Feinstein: Pediatric Practice: CardiologyISBN-13: 978-0-07-149932-3ISBN-10/MHID: 0-07-149932-6Hardcover • $84.95MD ($89.95 CAN)

Greenberger: CURRENT Diagnosis &Treatment in Gastroenterology,Hepatology, and EndoscopyISBN-13: 978-0-07-149007-8ISBN-10/MHID: 0-07-149007-8Paperback • $69.95MD ($73.95 CAN)

Hay: CURRENT Pediatric Diagnosis &Treatment, 19eISBN-13: 978-0-07-154433-7ISBN-10/MHID: 0-07-154433-XPaperback • $69.95MD ($73.95 CAN)

Herzog: LANGE Q&A: Ultrasonography Examination, 4eISBN-13: 978-0-07-149781-7ISBN-10/MHID: 0-07-149781-1Paperback • $84.95MD ($89.95 CAN)

Hirsch: Regional Approach to Aesthetic RejuvenationISBN-13: 978-0-07-149495-3ISBN-10/MHID: 0-07-149495-2Hardcover • $129.00MD ($134.95 CAN)

Patel: Pediatric Practice: Sports MedicineISBN-13: 978-0-07-149677-3ISBN-10/MHID: 0-07-149677-7Hardcover • $84.95MD ($89.95 CAN)

Pereles: Cardiac Imaging CasesISBN-13: 978-0-07-147714-7ISBN-10/MHID: 0-07-147714-4Hardcover • $179.00MD ($186.95 CAN)

Shah: Pediatric Practice: Infectious DiseasesISBN-13: 978-0-07-148924-9ISBN-10/MHID: 0-07-148924-XHardcover • $84.95MD ($89.95 CAN)

Steinbacher: First Aid Q&A for the NBDE Part IISBN-13: 978-0-07-150866-7ISBN-10/MHID: 0-07-150866-XPaperback • $44.95MD ($49.95 CAN)

Tehranzadeh: Musculoskeletal ImagingISBN-13: 978-0-07-146542-7ISBN-10/MHID: 0-07-146542-1Hardcover • $179.00MD ($186.95 CAN)


O C T O B E R

N OV E M B E R

Covens: Laparoscopic Surgery forGynecologic OncologyISBN-13: 978-0-07-149324-6ISBN-10/MHID: 0-07-149324-7Hardcover • $149.00MD ($155.95 CAN)

Dieter: Peripheral Arterial DiseaseISBN-13: 978-0-07-148179-3ISBN-10/MHID: 0-07-148179-6Hardcover • $129.00MD ($134.95 CAN)

Heller: Nuclear Cardiology: Technical ApplicationsISBN-13: 978-0-07-14647-5ISBN-10/MHID: 0-07-146475-1Hardcover • $75.00MD ($811.95 CAN)

Kane: Essentials of Clinical Geriatrics, 6eISBN-13: 978-0-07-149822-7ISBN-10/MHID: 0-07-149822-2Paperback • $54.95MD ($57.95 CAN)

Kaiser: McGraw-Hill Manual of Colorectal SurgeryISBN-13: 978-0-07-159070-9ISBN-10/MHID: 0-07-159070-6Paperback • $64.95MD ($68.95 CAN)

Stead: First Aid for the SurgeryClerkship, 2eISBN-13: 978-0-07-144871-0ISBN-10: 0-07-144871-3Paperback • $39.95MD ($42.95 CAN)

Taub: Plastic Surgery: Clinical Problem SolvingISBN-13: 978-0-07-148150-2ISBN-10/MHID: 0-07-148150-8Paperback • $89.00MD ($93.95 CAN)

Zee: Brain and Spine PatternsISBN-13: 978-0-07-146541-0ISBN-10/MHID: 0-07-146541-3Hardcover • $179.00MD ($186.95 CAN)

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D E C E M B E R

Alam: Cosmetic Dermatology for Skin of ColorISBN-13: 978-0-07-148776-4ISBN-10/MHID: 0-07-148776-XHardcover • $129.00MD ($134.95 CAN)

Baumann: Cosmetic Dermatology:Principles and Practice, 2eISBN-13: 978-0-07-149062-7ISBN-10/MHID: 0-07-149062-0Hardcover • $149.00MD ($155.95 CAN)

Cross: Pediatric EpilepsyISBN-13: 978-0-07-149621-6ISBN-10/MHID: 0-07-149621-1Hardcover • $129.00MD ($134.95 CAN)

Doherty: LANGE CURRENT Procedures: SurgeryISBN-13: 978-0-07-145316-5ISBN-10/MHID: 0-07-145316-4Paperback • $110.00MD ($115.95 CAN)

Grant: Cosmetic SurgeryISBN-13: 978-0-07-147079-7ISBN-10/MHID: 0-07-147079-4Paperback • $89.00MD ($94.95 CAN)

Gonzales: CURRENT Practice Guidelines in Primary Care 2009ISBN-13: 978-0-07-160133-7ISBN-10/MHID: 0-07-160133-3Paperback • $16.95MD ($18.95 CAN)

Taylor: Dermatology for Skin of ColorISBN-13: 978-0-07-144671-6ISBN-10/MHID: 0-07-144671-0Hardcover • $169.00MD ($175.95 CAN)

All Titles: World Rights

M c G r a w - H i l l F a l l 2 0 0 8

AMERICAN CANCER SOCIETY

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A Quick and Trusted Resource for CancerInformation—Updated with the LatestScreening and Treatment Guidelines

The great news in medicine is that colon cancer is avery preventable disease. Many affordable screeningtests are available to help doctors detect and remove(mostly slow-growing) polyps early—before theybecome dangerous. This comprehensive and concisepocket-sized book provides the information, support,and tools people need to cope with colon cancer fromdiagnosis through life after treatment.

• Market: An estimated 153,760 people newly diagnosed with colon cancer this year

• Both comprehensive and a quick read, withhighlighted cover tabs for quick reference to specifictopics

• Covers everything from risk factors to life aftertreatment

• Includes essential “Questions to Ask Your Doctor,”valuable resources, a cancer glossary, and index toround out this concise volume

The American Cancer Society attracts world classexperts who contribute to the regularly updated pool ofknowledge to educate and inform consumers who are con-cerned about colon cancer. The Society is dedicated toreducing the impact of cancer and improving quality of life forthose it touches.

Related titles

ACS: American Cancer Society Complete Guide toColorectal CancerPaperback • 0-944235-55-7 • $19.95TR


QUICK FACTS™ COLON CANCERWhat You Need to Know—NowThe experts at the American Cancer Society

S E P T E M B E R

American Cancer Society • Cancer/Health

Paperback • 4⅝ × 7 • 136 pp

ISBN-13: 978-1-604430-07-3

ISBN-10/MHID: 1-604430-07-9

$8.95TR ($8.95 CAN)

Previous ISBN: 2006

978-0-944235-67-6 • 0-944235-67-0

March is National ColorectalCancer Awareness Month


Helping Hands, Helping Hearts

“You’re one in a million.” For millions of cancer survivors, this is a positive declaration—one borne of sharing personal stories with others who are going through cancer. Here in one volume are dozensof invaluable suggestions, words of support, encour-agement, and hope, generously shared by survivorsfrom around the world. These are the things the docsdon’t tell us. Pass it on.

• Market: 1.3 million new cancer diagnoses this year,plus 10+ million cancer survivors and their caregivers

Features:

• International and celebrity contributors

• Each chapter focuses on a critical topic ofsurvivorship

• Includes practical tips and suggestions to helpimprove quality of life, one day at a time

• Provides encouragement, hope, and real solutions forliving well with cancer

“There is no “right” way to deal with a cancer diagnosis and the ensuing emotional turmoil; however, it’sfascinating to read how people handled this and whathelped them. There is much to learn from others’ experi-ences that may pave the way to an easier road for[someone] who is going through a cancer experience.”

—Dr. Julie K. Silver (editor)

Julie K. Silver, MD (Boston, Massachusetts) is an award-winning author of numerous books and articles for medicalas well as lay journals on recovery from illness. Dr. Silver is anassistant professor at Harvard Medical School, chief editor ofbooks for Harvard Health Publications, a physician, a medicalblogger at revolutionhealth.com, and a cancer survivor.

Related Title:

Allen: I Can SurviveHardcover • 0-944235-76-X • $14.95TR

WHAT HELPED GET ME THROUGHCancer Survivors Share Wisdom and Hope Edited by Julie K. Silver, MD

S E P T E M B E R

American Cancer Society • Health/Cancer


ISBN-13: 978-1-604430-04-2

ISBN-10/MHID: 1-604430-04-4

$17.95TR ($19.95 CAN)

Rights: US and Canada

National Cancer Survivors Day isJune 1, 2008

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Double the Odds of Success!

Sobering facts: An estimated 46 million adults in theUnited States currently smoke. Approximately half willdie prematurely from smoking. The reasons to quittobacco are strong and clear, from the many healthbenefits to the renewed pleasures of tasting foods.

Quitting smoking is not easy. It can be done.

Kicking Butts can be part of an effective solution to saygoodbye to tobacco forever. This best-selling littlehandbook can help guide people through the process –providing tips, suggestions, and solid support when it’smost needed – to help maintain the motivation andcommitment to STAY quit.

• Market: 46 million American smokers and the millionsof supportive people around them

• Each concise chapter supplies doable checklists formaking a plan to quit, identifying and avoiding indi-vidual triggers, and handling cravings

• Effective ways to deal with stress, depression, andconcerns about weight gain on the path to success

• Medically updated

The American Cancer Society went nationwide in 1977with focused efforts to spotlight the dangers of tobacco useand the challenges of quitting; these last thirty years havemarked dramatic changes in the way society views tobaccopromotion and tobacco use. Many public places and workareas are now smoke-free which supports smokers whowant to quit.

Related titles

ACS: Quick Facts Lung CancerPaperback • 0-944235-69-7 • $7.95TR

Besser and Doyle: The Great American Eat-RightCookbookHardcover • 0-944235-93-X • $29.95TR


KICKING BUTTSQuit Smoking and Take Charge of Your HealthFrom the experts at the American Cancer Society

O C T O B E R


Paperback • 4⅝ × 7 • 112 pp

ISBN-13: 978-1-604430-06-6

ISBN-10/MHID: 1-604430-06-0

$8.95TR ($9.95 CAN)

Previous ISBN: 2003

978-0-944235-42-3 • 0-944235-42-5

November: National Lung CancerAwareness Month

November 20, 2008, (thirdThursday) is the Great AmericanSmokeout – encouraging smokersto quit for just one day


Providing Answers About Lymphedema

“Except for recurrence of breast cancer, no event ismore dreaded than the development of lymphedema,”said Marilyn Kwan, PhD, a lymphedema researcherquoting from an article in the journal Cancer. This littleknown and mystifying condition is comprehensivelydiscussed in the American Cancer Society’s CompleteGuide to Lymphedema. This essential guide is designed tobe a practical handbook of how to cope with andmanage complex physical and emotional lymphedema-related issues.

• Market: Approximately 30% of all breast cancerpatients (along with lesser numbers of prostate and skin cancer patients) who—months, even years,following treatment—develop this unpredictablecondition

• Chapters discuss causes, reducing or preventingoccurrence, and effective exercises to manage theonset of lymphedema

• Highlights include self-care, guidance for caregivers,and “When to Call the Doctor or Nurse”

The American Cancer Society funds conferences, scientific investigations, and research projects aimed at discovering the causes, impact, and successful management of lymphedema in its mission to improve quality of life ofcancer patients and loved ones.

Related titles

ACS: Breast Cancer Clear & SimplePaperback • 0-944235-72-7 • $14.95TR

ACS: Cancer Caregiving A to ZPaperback • 0-944235-92-1 • $14.95TR


ACS COMPLETE GUIDE TO LYMPHEDEMAFrom the experts at the American Cancer Society

D E C E M B E R



ISBN-13: 978-1-604430-01-1

ISBN-10/MHID: 1-604430-01-X

$24.95TR ($26.95 CAN)


978-0-944235-56-0 • 0-944235-56-5

November is National FamilyCaregivers Month

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Cancer Awareness MonthsFall 2008 Front List and Related Backlist

JuneJune is National Cancer SurvivorsDay (June 1, 2008)

Silver: Our Mom Is Getting BetterHardcover • $14.95TR978-0-944235-85-0 • 0-944235-85-9

Allen: I Can SurviveHardcover • $14.95TR978-0-944235-76-8 • 0-944235-76-X

July

September

September is National Childhood CancerAwareness Month

Murray: Angels & MonstersHardcover • $18.95TR 978-0-944235-22-5 • 0-944235-22-0

September is National Prostate CancerAwareness Month

ACS: Quick Facts™ Prostate CancerPaperback • $7.95TR 978-0-944235-66-9 • 0-944235-66-2

October

NovemberOctober is National Breast CancerAwareness Month

ACS: ACS Complete Guide to Breast Cancer, Third Edition Paperback • $24.95TR 978-0-944235-90-4 • 0-944235-90-5

Add: ACS: Breast Cancer Clear & SimplePaperback • $14.95TR 978-0-944235-72-0 • 0-944235-72-7

ACS: Quick Facts™ Breast CancerPaperback • $8.95TR 978-0-944235-74-4 • 0-944235-74-3

November is National Family Caregivers Month

ACS: Cancer Caregiving A-Z Paperback • $14.95TR978-0-944235-92-8 • 0-944235-92-1

Houts & Bucher: ACS Complete Guide toFamily Caregiving, Second Edition Paperback • $24.95TR 978-0-944235-00-3 • 0-944235-00-X

Heiney: Cancer in Our Family, Second Edition Paperback • $19.95TR 978-0-944235-95-9 • 0-944235-95-6

November is National Lung CancerAwareness MonthNovember 20, 2008, is the Great American Smoke-Out

ACS: Quick Facts™ Lung Cancer Paperback • $7.95TR 978-0-944235-69-0 • 0-944235-69-7

ACS: Kicking Butts, Second Edition Paperback • $8.95TR 978-0-944235-42-3 • 0-944235-42-5

July is International Cancer & Tobacco Control

ACS: Kicking Butts, Second EditionPaperback • $8.95TR 978-0-944235-42-3) • 0-944235-42-5

Mackay: Tobacco Atlas, Second Edition Paperback • $29.95TR 978-0-944235-58-4 • 0-944235-58-1

M c G r a w - H i l l F a l l 2 0 0 8

AMERICAN DIABETES ASSOCIATION

208 F a l l 2 0 0 8

A 12-month plan for surviving diabetes

The most frightening moment for most people withdiabetes is when they are first diagnosed. They are filledwith questions: What can I eat? What should I do? Isthere a plan for me to follow? While some people get aplan from their doctor, most people do not.

Your First Year with Diabetes is the plan for everyone. Itwalks readers step-by-step through a first-30-dayssurvival plan, then shows a month-by-month programfor what comes next. Everything from a basic expla-nation of diabetes, what a reader can eat right away,and instructions on how to check glucose to a deeperknowledge about diabetes nutrition, avoiding complica-tions, and better management. Your First Year withDiabetes also anticipates and explains problems such asdepression, illnesses, and needing to lose weight.

• 30 Day Survival Guide + 11 Months of ManagingDiabetes

• Author is a certified diabetes educator, past DiabetesEducator of the Year, and a former script writer forCNBC’s dLife television show

Theresa Garnero, APRN, BC-ADM, MSN, CDE, (SanFrancisco, CA), is past president of the California CentralCoast American Association of Diabetes Educators (AADE)and won the 2004-05 AADE Diabetes Educator of the Yearaward. She is also a former script writer for dLife and aregular columnist for their website.

Related Titles:

Barrier: Type 2 Diabetes for BeginnersPaperback • $14.95TR978-1-58040-224-8 • 1-58040-224-0

YOUR FIRST YEAR WITH DIABETESWhat to Do, Month by MonthTheresa Garnero, APRN, BC-ADM, MSN, CDE

S E P T E M B E R

American Diabetes Association

Health/Diabetes


ISBN-13: 978-1-58040-301-6

ISBN-10/MHID: 1-58040-301-8

$16.95TR ($18.95 CAN)



Twice as tasty . . . but with half theingredients!

People with diabetes want heart-healthy recipes, sinceheart disease strikes people with diabetes twice asoften as the rest of the population. But they also wantrecipes that taste great. In Diabetes & Heart HealthyMeals for Two, the two largest health associations inAmerica team up to provide recipes that are simple,flavorful, and perfect for people with diabetes who areworried about improving or maintaining their cardio-vascular health.

A follow-up to Diabetes & Heart Healthy Cookbook,published in 2006, this newest collaboration from theAmerican Diabetes Association and the AmericanHeart Association focuses on meals with only twoservings. Because so many adults with diabetes areolder, two-serving meals are perfect for those withoutchildren in the house—or even those living alone whowant to keep leftovers to a minimum.

• Diabetes & Heart Healthy Cookbook has sold over52,000 copies since 2006

• 4-color photography

• Over 150 easy, tasty recipes for one or two

• American Diabetes Association & American HeartAssociation logos are recognized by cookbook buyers

Related Titles:

ADA/AHA: Diabetes & Heart Healthy CookbookPaperback • $16.95TR978-1-58040-180-7 • 1-58040-180-5

Stanley/Crawley: Quick & Easy Diabetic Recipes for One, 2nd ed.Paperback • $14.95TR978-1-58040-264-4 • 1-58040-264-X

DIABETES & HEART HEALTHY MEALS FOR TWOOver 150 Tasty Recipes with Half the WorkAmerican Diabetes Association and American Heart Association

O C T O B E R


Health/Diabetes


ISBN-13: 978-1-58040-305-4

ISBN-10/MHID: 1-58040-305-0

$18.95TR ($20.95 CAN)


210 F a l l 2 0 0 8

What everyone should know about theprevention and treatment of diabetescomplications

Most people with diabetes will experience complica-tions as a result of diabetes. How to treat and preventthose complications seems overwhelming, but TheUncomplicated Guide to Diabetes Complications makesunderstanding what to do a snap.

This new edition, the first since 2001, covers everythingfrom heart, eye, and kidney diseases to GI problemsand critical foot care. Also included is the latest infor-mation on new drugs, overcoming depression, and evenerectile dysfunction.

• The only comprehensive source of information ondiabetes complications for nearly 15 years

• Written by MDs

• Previous editions have sold over 36,000 copies andbeen featured widely in media, including a guestappearance on the Today show

Marvin E. Levin, MD, (St. Louis, MO), is a former professorof clinical medicine and associate director of the Endocrinology,Diabetes, and Metabolism Clinic at Washington UniversitySchool of Medicine. He is also the author of Diabetic Foot: AClinical Atlas (Kindle Books), now in its seventh edition. Michael A. Pfeifer, MD, MS, CDE, FACE, (Raritan, NJ), acertified diabetes educator and physician, is a former directorof the Obesity and Diabetes Center of the East CarolinaSchool of Medicine. He is currently a senior director inPharmaceutical Research & Development for Johnson &Johnson Pharmaceuticals.

Related Titles:

ADA: American Diabetes Association’s Complete Guide to Diabetes, 4th ed.Paperback • $29.95TR978-1-58040-237-8 • 1-58040-237-2


THE UNCOMPLICATED GUIDE TODIABETES COMPLICATIONSMarvin E. Levin, MD, and Michael A. Pfeifer, MD, MS, CDE, FACE, editors

N O V E M B E R


Health/Diabetes


ISBN-13: 978-1-58040-290-3

ISBN-10/MHID: 1-58040-290-9

$16.95TR ($18.95 CAN)

Previous ISBN: 2002

978-1-58040-133-3 • 1-58040-133-3



Takes the guesswork out of what to eat forbreakfast, lunch, and dinner

Knowing what to eat with diabetes can be frustrating,but it’s the most important way to manage the disease.It’s also the area where people give up the fastest, butwith Ultimate Diabetes Meal Planner people never haveto ask “What’s for dinner?” again.

Ultimate Diabetes Meal Planner includes weekly plans forbreakfast, lunch, dinner, and snacks, along with detailedrecipes that make using the 16-week meal plan easy.The overall calorie count—based on 1500, 1800, 2000,2200, or 2500 daily calories—lets readers choose theright diet for them, whether they’re looking for weightloss or just healthy living.

• Nearly 300 recipes—the largest meal planner of its kind

• Written by a certified personal trainer with diabetes and a former Mrs. Maine

• Meal planners like this are among the most successful diabetes cookbooks

Jaynie Higgins, CPT, (Bangor, ME) is a wellness consultantand certified personal trainer who has worked with theAmerican Diabetes Association as an advocate in her homestate of Maine. As Mrs. Maine America, Jaynie focused ondiabetes education as her platform. She has diabetes and isdedicated to the task of teaching people how to live betterwith diabetes.

Related Titles:

Warshaw: Diabetes Meal Planning Made Easy, 3rd ed.Paperback • $14.95TR978-1-58040-251-4 • 1-58040-251-8

ULTIMATE DIABETES MEAL PLANNERA Complete System for Eating Healthy with Diabetes Jaynie Higgins, CPT

N O V E M B E R


Health/Diabetes


ISBN-13: 978-1-58040-299-6

ISBN-10/MHID: 1-58040-299-2

$21.95TR ($23.95 CAN)


212 F a l l 2 0 0 8

The third edition edition of this bestseller isnow published by Small Steps Press!

People spend less time cooking than ever before—butwhere do they turn when still want to eat healthy?Quick & Healthy brings readers over 180 easy recipesthat are low in fat, cholesterol, and calories—and takealmost no time to prepare. With recipes designed forthe busy cook, this latest edition includes practicalnutrition information as well as quick, delicious recipesthat have been kitchen-tested for taste and ease. Inside,readers will find time-saving ideas, tips to reduce fatand cholesterol, and even food exchanges for weightloss and diabetes.

• Previous editions have sold over 500,000 copies total

• Includes grocery lists and 50 dinner menus for thebusy chef

Brenda J. Ponichtera, RD, (The Dalles, OR) is a registereddietitian and diabetes educator. She originally self-publishedQuick & Healthy through ScaleDown, the publishing companyshe founded. She has sold over 750,000 books through book-stores, direct mail, pharmaceutical companies, hospitals, clinics,and other outlets. She is the recipient of the AmericanDietetic Association’s 2000 Mary Abbott Hess Award and the2001 Award of Merit from the Oregon Dietetic Association.

Related Titles:

ADA: The Complete Quick & Hearty Diabetic Cookbook, Second EditionPaperback • $15.95TR978-1-58040-285-9 • 1-58040-285-2

Glick: One Pot Meals for People with Diabetes, Second EditionPaperback • $14.95TR978-1-58040-263-7 • 1-58040-263-1


QUICK & HEALTHYRecipes and Ideas for People Who Say They Don’t Have Time to Cook Healthy MealsBrenda J. Ponichtera, RD

A V A I L A B L E

Small Steps Press • Health/Diabetes

Combbound • 7 × 8½ • 264 pp

ISBN-13: 978-0-98160-010-9

ISBN-10/MHID: 0-98160-010-7

$18.95TR ($20.95 CAN)


978-0962916021 • 0962916021


Previously Announced. All Backorders Cancelled.

M c G r a w - H i l l F a l l 2 0 0 8

ENTREPRENEUR PRESS

214 F a l l 2 0 0 8

The Easy-to-Understand Business Guide toGoing Mac

Thanks to Apple’s multi-million dollar advertising cam-paign, a record number of small businesses are tossingtheir PCs and switching to Macs. While the standardquestion may be why, the question on every ownersmind is—how? This step-by-step guide gives long-timePC users the answers to both, using an easy-to-readformat that even a new computer user could under-stand. Covering the basic differences, the fastest andeasiest way to seamlessly transfer key data, importantapplication comparisons and more, this complete guideprovides everything business owners need to know tobecome a savvy Mac-user. By taking away the stress,new Mac users become more productive and keeptheir businesses on the cutting-edge.

• Apple is one of the hottest brands in the worldknown for cutting-edge products such as iPod and iPhone,

• Specifically addresses the needs of a business environment, unlike other Mac guides

• Addresses top two business concerns—file transferand loss of productivity

Jason R. Rich (Foxboro, MA) is the bestselling author ofmore than 37 books that cover a wide range of topics,including computers, e-commerce and career-related topics.He also contributes regularly to major daily newspapers,including the New York Daily News, as well as national maga-zines and popular websites.

Related Title:

Marshall and Todd: Ultimate Guide to Google AdWordsPaperback • $24.95TR978-1-599180-30-4 • 1-599180-30-8


MAC MIGRATIONThe Small Business Guide to Switching to the MacJason R. Rich

S E P T E M B E R

Entrepreneur Press

Computer/Small Business/Hardware


ISBN-13: 978-1-599182-71-1

ISBN-10/MHID: 1-599182-71-8

$17.95TR ($19.95 CAN)

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• Ads in Entrepreneur magazine

• Print Publicity Campaign

• Online Publicity andPromotions

• Tie-in with Author’s SpeakingEvents


Advanced tools and strategies used bymillion-dollar businesses to grow theirbusiness online

Information marketers learn how to build an onlinepresence and double their sales by reaching millions ofnew customers using the Internet. There are four stepsto success—1. creating a custom strategy, 2. building adirect-response website, 3. driving targeted traffic, and4. capturing leads and building a list. Following thesesteps, information experts can quickly and easily taketheir business to a new platform—and make big money!

• Case studies and examples illustrate online information marketing strategies

• Provides proven ways to capture more than 80percent of visitors’ names and e-mail addresses

• Covers using automated marketing systems for producing leads 24/7

• Teaches information marketers how to build bene-ficial online relationships to generate and gain moreexposure for little to no cost

Robert Skrob (Tallahassee, FL) is the president of the IMAand author of The Official Get Rich Guide to InformationMarketing with Dan Kennedy and Bill Glazer.Bob Regnerus (Chicago, IL),is an online marketing con-sultant who specializes in effective direct response websitedesign. He and his team are a certified Google Adwords firm,Yahoo Ambassadors, and charter members of theInformation Marketing Association (IMA).

Related Title:

Kennedy, Glazer, and Skrob: The Official Get Rich Guideto Information MarketingPaperback • $24.95TR978-1-599181-40-0 • 1-599181-40-1


THE OFFICIAL GET RICH GUIDE TOINFORMATION MARKETING ON THEINTERNETRobert Skrob and Bob Regnerus; Foreword by Dan Kennedy

S E P T E M B E R

Entrepreneur Press

Marketing/Internet/New Business Enterprise

Paperback • 5½ × 7½ • 304 pp

ISBN-13: 978-1-599182-54-4

ISBN-10/MHID: 1-599182-54-8

$24.95TR ($26.95 CAN)

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Surefire SeriesA menu of today’s hottest business opportunities—each with a startup cost ofless than $5,000!

Focusing on low-startup costs and big profit potential, each all-inclusive guide delivers 55 uniquebusiness opportunities in today’s most popular industries. Each book is an industry-specific resourceproviding innovative business ideas and vital startup details such as industry education and/orrequirements, equipment needs, important licensing and permit information, revenue forecasts andexpansion plans. Ambitious entrepreneurs no longer have to wait for the “right” idea to comealong— the motivation, the ideas and the business plans are included in every Surefire guide.


• Ads in Entrepreneur magazine • Online Publicity and Promotions


55 SUREFIRE FOOD-RELATED BUSINESSES YOUCAN START FOR UNDER $5,000Entrepreneur Press and Cheryl Kimball

At more than a billion dollars, the food industry is evolving,creating new opportunities for eager entrepreneurs.Providing 55 different food-related ventures that cost under$5,000 to start, the publishers at Entrepreneur give seriousand hopeful “foodies” the ideas, tools and essential businessspecifics they need to turn their culinary craft into an addi-tional income. This book goes beyond catering and restau-rants and explores new innovative ideas that cost little tostart, providing a low-risk venture for food-lovers who wantto take their talent or dream and turn it into success.

• Focuses on the emerging trends within a billion dollarindustry

• Covers operation plans including home-based, retaillocation, mail order and more

• Provides potential offshoot and expansion opportunitiesfor each business

S E P T E M B E R

Entrepreneur Press • Small Business/Entrepreneurship • Paperback • 6 × 9 • 250-300 pp

ISBN-13: 978-1-599182-55-1 • ISBN-10/MHID: 1-599182-55-6 • $17.95TR ($19.95 CAN)

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55 SUREFIRE HOMEBASEDBUSINESSES YOU CAN START FORUNDER $5,000Entrepreneur Press and Cheryl Kimball

Using the expert advice and business plans pro-vided in this comprehensive guide, ambitiousentrepreneurs will learn how to start their ownhomebased business, but for a fraction of tradi-tional startup costs. Readers can choose from55 of today’s hottest home-based businesses,learn business specifics, cost-effective startupbasics and the ins and outs of running a suc-cessful business—all from the comfort of theirown home.

• Outlines a variety of innovative home-businessideas for any commitment level—recreational,part-time or full-time

• Appeals to aspiring entrepreneurs who wantto start small and work from home

S E P T E M B E R

Entrepreneur Press • Small Business/Entrepreneurship

Paperback • 6 × 9 • 250-300 pp

ISBN-13: 978-1-599182-56-8

ISBN-10/MHID: 1-599182-56-4

$17.95TR ($19.95 CAN)

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55 SUREFIRE INTERNET BUSINESSES YOU CAN START FOR UNDER $3,000Entrepreneur Press and Melissa Campanelli

A foolproof plan for new entrepreneurs, thisbook introduces online business ideas, modelsand tools to help readers, technologically-savvyor not, build their own profitable Internetbusiness. Inspired by the hottest online trendsand technology, this guide introduces low-risk,cutting-edge ideas—all costing less than $3,000to start—but holding possibilities for big profit.

• More than 70 percent of Americans areInternet users

• Unlike current competitive titles, this bookgoes beyond business basics, teaching social-media and new-technology concepts, how toengage visitors with interactive and evolvingcontent, new revenue models, and more

N O V E M B E R

Entrepreneur Press • Small Business/Entrepreneurship

Paperback • 6 × 9 • 250-300 pp

ISBN-13: 978-1-599182-61-2

ISBN-10/MHID: 1-599182-61-0

$17.95TR ($19.95 CAN)

Rights: World

218 F a l l 2 0 0 8

Ten steps to effective, profit-boostingmarketing messages

Sparing entrepreneurs from the extraneous detailsfound in other copywriting books, professional copy-writer Susan Gunelius instead gives them an immediatesolution to success—the 10-step copywriter’s outline.In 10 easy-to-follow steps, business owners willbecome masters at crafting marketing messages thatcapture the attention of consumers, hold their interestand motivate them to buy.

• Exclusive 10-step system teaches business owners theart of writing sales-oriented copy that gets resultsand saves the expense of hiring a professional

• The “copywriter’s outline” tool is provided to guidebeginners through the do’s and don’ts of effectivecopywriting

• Real-world and fictitious examples offer techniques inaction

• Preface by Brian Clark of www.copyblogger.com, oneof the top two marketing blogs

• Susan Gunelius writes about branding and marketingon her personal blog www.WomenOnBusiness.com,for b5media at www.Brandcurve.com and for KnowMore Media at www.MarketingBlurb.com

Susan Gunelius (Clermont, FL) has spent more than adecade developing and executing marketing programs forsome of the largest companies in the world, including divi-sions of AT&T and HSBC. She is a freelance writer, copy-writer, and professional blogger on the topics of business,branding and marketing.

Related Title:

Kennedy: No B.S. Direct MarketingPaperback • $12.95 TR978-1-932531-57-2 • 1-932531-57-2


KICKASS COPYWRITING IN 10 EASY STEPSBuild the Buzz and Sell the SizzleSusan Gunelius

S E P T E M B E R

Entrepreneur Press

Small Business/Marketing


ISBN-13: 978-1-599182-53-7

ISBN-10/MHID: 1-599182-53-X

$21.95TR ($23.95 CAN)

Rights: World



• Tie-In with Author’s Blogs andOnline Columns


A high-speed guide to starting a business

Using the fastest resource in the world— theInternet—this cutting edge guide removes the arduous,time intensive leg-work traditionally involved instartups. Authors Tim Berry and Sabrina Parsons showentrepreneurs how to streamline the process bypointing them to the faster, easier online world ofresources that can have them up and running in justthree weeks. Why do it the old fashioned way? There’sa new business landscape for those that know how andwhere to find resources, access industry specifics, cutthrough red tape, and open a wealth of information andtools that the old world didn’t have.

• Makes traditional startup methods obsolete bystreamlining the process using online tools andresources

• Identifies online solutions for registration and incor-poration, market research, expert advice and men-toring, software tools, finding space and employees,and more

• Covers Web 2.0, blogging and other new media technologies

Tim Berry (Eugene, OR) is the founder and president ofPalo Alto Software, bplans.com, and cofounder of BorlandInternational. He is the author of three business-planningbooks and is a popular blogger and speaker. Sabrina Parsons (Eugene, OF) is CEO of Palo AltoSoftware as well as the cofounder of Palo Alto Software UK,Ltd., and Lighting Out.

Related Title:

Berry: Plan-As-You-Go Business PlanPaperback • $19.95TR978-1-599181-90-5 • 1-599181-90-8


3 WEEKS TO STARTUPA High-Speed Guide to Starting a BusinessTim Berry and Sabrina Parsons

O C T O B E R

Entrepreneur Press

Small Business/Entrepreneurship


ISBN-13: 978-1-599181-96-7

ISBN-10/MHID: 1-599181-96-7

$19.95TR ($21.95 CAN)

Rights: World




• Tie-In with Author’s SpeakingEvents

• Co-promotion with Palo AltoSoftware

A revealing guide to the art of sales

Unlike any other sales book on the market, this one-of-a-kind sales guide goes beyond common salestechniques and introduces a radically different approach. Infamous “Mayflower Madam” Sydney BiddleBarrows and “Millionaire Maker” Dan Kennedy divulge the art of “experience sales,” and revealexclusive sales secrets for increasing sales and profits without increasing advertising expenses.Through racy examples and entertaining anecdotes, readers are given unique sales pearls includinghow to unearth their prospects’ unspoken expectations, how to appeal to current customers andnew prospects, and how to elevate the value of their service and product. Entrepreneurs learn howto use interconnected sales processes such as sales choreography, reverse engineering and prospectselection to create a complete, highly successful sales design that builds trust and induces new andrepeat sales. Provocative and clever, this guide invites sales professionals to think differently and pro-vides the ultimate payoff for doing so—greater product value, quality leads, increased sales and skyrocketing profits.

• Rather than the traditional shot-in-the-dark sales techniques provided by other sales guides,Barrows and Kennedy offer more than 20 valuable sales actions that together create a unique salesdesign applicable to any business

• Comprehensive instruction on how to manipulate client perceptions, anticipate client expectationsand build trusted relationships

• Provides a new, innovative approach for sales professionals and small-business owners, covering avariety of sales details from hiring sales employees, scripting, presentation and more

• Author Sydney Biddle Barrows first book Mayflower Madam, which serves as the basis for this book,was recognized by Fortune as one of the best business books of 1984

220 F a l l 2 0 0 8


A Guide to Selling Your Customers What They Really Want—No Matter

What Business You’re InSydney Biddle Barrows and Dan Kennedy

O C T O B E R

Entrepreneur Press

Sales/Small Business/Entrepreneurship


ISBN-13: 978-1-599181-93-6

ISBN-10/MHID: 1-599181-93-2

$19.95TR ($21.95 CAN)

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• Advance Galley Mailing



• Online Publicity and Promotions

• Tie-In with Author’s Speaking Events

• E-mail Campaign to Kennedy-Glazer Inner Circle

Related Title:

Kennedy: No B.S. Sales SuccessPaperback • $9.95TR978-1-932156-89-8 • 1-932156-89-5

Well known today for her innovative approach to sales, Sydney Biddle Barrows (Manhattan,NY) is known for her time as the “Mayflower Madam,” when she founded and operated NewYork’s most elite, premium-priced escort service. Upon her service’s closure in 1984, Barrowswrote her first bestselling book, her autobiography Mayflower Madam. It was recognized as one ofthe best business books of its year by Fortune.


Dan Kennedy’s (Phoenix,AZ) business adventures haveincluded ownership of sixbusinesses. He appeared nineconsecutive years on the #1seminar tour in Americasharing the platform withformer U.S. PresidentsReagan, Ford, and Bush, as wellas General Colin Powel andbusiness leaders such asDebbi Fields.

222 F a l l 2 0 0 8

Step-by-step guide to doing businessaround the world

Covering 40 countries, business owners are takenbeyond America’s borders to enter a new world ofeager customers, ready financing, and high margins.International trade expert Lawrence W. Tullerempowers small business owners to compete withgiant transnational corporations and ease their burdenof stifling U.S. regulations and bankers reticence. Lacedwith real-life anecdotes and examples, this book coverswhich markets have the strongest demand, the bestways to sell products, overseas transportation, fool-proof payment methods, unique cultural anomalies, andmore.

• First book to provide analysis of opportunities in 40countries and in-depth coverage of Brazil, Russia,India, and China

• Covers offensive American habits, exporting,importing, shipping, finance, foreign direct investment,cultural anomalies, women’s role in global trade,winning negotiations, and more

• Unlike most competitive titles, this book is region andcountry specific giving readers valuable information

• 90 percent of all U.S. companies engaged in globaltrade are small businesses

Lawrence W. Tuller (Berwyn, PA) is an international tradeconsultant and the author of thirty books. He has more than40 years of experience in global trade, and is currentlyinvolved with projects in Latin America and the Caribbean.

Related title:

Entrepreneur Press and Dorsey: Start Your OwnImport/Export BusinessPaperback • $17.95TR978-1-599181-08-0 • 1-599181-08-8


DOING BUSINESS BEYOND AMERICA’S BORDERSThe do’s, don’ts and other details of conducting business in 40 different countriesLawrence W. Tuller

O C T O B E R

Entrepreneur Press



ISBN-13: 978-1-599182-57-5

ISBN-10/MHID: 1-599182-57-2

$21.95TR ($23.95 CAN)

Rights: World




• Tie-In with Author’s SpeakingEvents


Green busines practices that save moneyand boost profits

Going green is no longer an option, but a “must” forsuccessful businesses who want to turn greater profits,expand their customer base, and compete in today’smarket. Knowing this, seasoned author Rich Mintzerpresents small-business owners with 101 ways to turntheir current company into a more successful,sustainable, environmentally-friendly business. With thisbook, business owners have the tools necessary tomodify their current business practices andincorporate new, green practices while also savingmoney, expanding their consumer base, and increasingprofits!

• Unlike competitive titles, doesn’t focues on “why” gogreen and instead demonstrates “how”

• Green is a booming social and business trend

• Removes common fears such as cost, implementationand timelines

• Wide range of cost-effective, practical solutions forany level and any trade

• Provides specific concepts for popular industriesincluding manufacturing and retail

Rich Mintzer (Mt. Kisco, NY) is an expert in making compli-cated topics reader friendly, including business, technologyand environmental concerns. He has written more than 45nonfiction books on a wide range of topics. He has also spent20 years as a magazine journalist and the past several yearswriting and producing web content.

Related Title:

Croston: 75 Green Businesses You Can Start to MakeMoney and Make a DifferencePaperback • $19.95TR978-1-599181-80-6 • 1-599181-80-0


101 WAYS TO TURN YOUR BUSINESS GREENThe Business Guide to Eco-Friendly ProfitsRich Mintzer

O C T O B E R

Entrepreneur Press



ISBN-13: 978-1-599182-63-6

ISBN-10/MHID: 1-599182-63-7

$19.95TR ($21.95 CAN)

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• Print Publicity Campaign



224 F a l l 2 0 0 8

In just seven days, creative entrepreneurs learnthe ins and outs of designing a fully functionalonline gift shop, from web design to order ful-fillment and more. Offering expert insight andunique ideas this hands-on guide provides giftenthusiasts with a profitable platform to selltheir goods and reach customers by the mil-lions!

• Online spending increased 76 percent from2006 to 2007

• Unlike traditional gift shops, online shops canbe immediately profitable with minimal startupinvestment

• Provides several, unique business ideas withintoday’s hottest specialties—food, pets, hobbies,home goods, and holidays

N O V E M B E R

ISBN-13: 978-1-599182-65-0

ISBN-10/MHID: 1-599182-65-3

$15.95TR ($17.95 CAN)


DESIGN AND LAUNCH AN ONLINEGIFT BUSINESS IN A WEEKEntrepreneur Press and Cheryl Kimball

The expert advice in this guide allows webdesigners, and artists to turn their talent andskills into a full-fledged, online-based servicebusiness—in just seven days! Readers learn howto develope and market a service-selling websitethat will generate new clients, better serviceexisting clients, and create new sources ofrevenue. Covering all startup essentials, mar-keting, promotions and virtual operations, thisguide gives artists the basics they need to getpaid for their passion.

• Covers SEM and SEO marketing

• Removes technical jargon and providesinstruction that anyone can follow

• Includes tips from industry experts as well ashundreds of available tools and resources

D E C E M B E R

ISBN-13: 978-1-599182-64-3

ISBN-10/MHID: 1-599182-64-5

$15.95TR ($17.95 CAN)


DESIGN AND LAUNCH AN ONLINEWEB DESIGN BUSINESS IN A WEEKEntrepreneur Press and Jason R. Rich

Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World

Entrepreneur Press • Small Business/Internet • Paperback • 7 × 9 • 200 pp • Rights: World


A total turn-key solution, this hands-on guideprovides easy-to-follow techniques and profes-sional advice leading readers to choose theironline travel specialty, build their servicewebsite, find qualified providers, and set up apayment system and more—in just days. Goingbeyond startup, our experts also coverautomation techniques, marketing, and situa-tional tips for when the unexpected happens.

• The online travel industry increased to $80billion in 2007 from $38 billion in 2006

• Most travel books are about how to own andoperate a travel agency, this is the first bookexclusively on how to set up an online travelbusiness

J A N U A R Y 2 0 0 9

ISBN-13: 978-1-599182-67-4

ISBN-10/MHID: 1-599182-67-X

$15.95TR ($17.95 CAN)

Presenting the basics of becoming the nextMySpace or Linked In, this online startup guideshows networking junkies how to build and runtheir own successful online networking site—injust seven days! Using the technology andindustry tricks and tips provided, they will learnhow to develop and find a host for their site,generate traffic and membership, and buildadvertising and other revenue streams.

• The top seven networking sites saw a range of72 to 774 percent increase in visitors from2006 to 2007

• Unlike competitive titles, this guide offersclear-cut instructions and options for all tech-nical levels and within a wide range of costs

J A N U A R Y 2 0 0 9

ISBN-13: 978-1-599182-68-1

ISBN-10/MHID: 1-599182-68-8

$15.95TR ($17.95 CAN)


DESIGN AND LAUNCH AN ONLINETRAVEL BUSINESS IN A WEEKEntrepreneur Press and Charlene Davis


DESIGN AND LAUNCH AN ONLINENETWORKING BUSINESS IN A WEEKEntrepreneur Press and Julien Sharp

226 F a l l 2 0 0 8


START YOUR OWNKID-FOCUSEDBUSINESS ANDMOREParty Planning, Gift and BathProducts, Educational Toys andGames, Plus-size Clothing,Cooking Classes


START YOUR OWNNET SERVICESBUSINESS


START YOUR OWNFASHIONACCESSORIESBUSINESS

O C T O B E R

Entrepreneur Press


Paperback · 7 × 9 · 200-250 pp

ISBN-13: 978-1-599182-58-2

ISBN-10/MHID: 1-599182-58-0

$17.95TR ($19.95 CAN)

Rights: World

N O V E M B E R

Entrepreneur Press


Paperback · 7 × 9 · 200-250 pp

ISBN-13: 978-1-599182-60-5

ISBN-10/MHID: 1-599182-60-2

$17.95TR ($19.95 CAN)

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J A N U A R Y 2 0 0 9

Entrepreneur Press


Paperback · 7 × 9 · 200-250 pp

ISBN-13: 978-1-599182-70-4

ISBN-10/MHID: 1-599182-70-X

$17.95TR ($19.95 CAN)

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Essential information for starting and running more than 50of today’s hottest businesses


START YOUR OWN RESTAURANTBUSINESS AND MOREPaperback • $19.95TR978-1-599180-20-5 • 1-599180-20-0

START YOUR OWN IMPORT/EXPORTBUSINESS, SECOND EDITIONPaperback • $17.95TR978-1-599181-08-0 •1-599181-08-8

START YOUR OWN E-BUSINESSPaperback • $17.95TR978-1-599181-92-9 • 1-599181-92-4

START YOUR OWN BAR AND CLUB,SECOND EDITIONPaperback • $17.95TR978-1-599180-45-8 • 1-599180-45-6

START YOUR OWN RETAIL BUSINESSAND MORE, SECOND EDITIONPaperback • $17.95TR978-1-599180-87-8 • 1-599180-87-1

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228 F a l l 2 0 0 8

Same winning guerrilla plan with addedtechniques and tools for today’smarketplace

Updated with fresh examples, the latest techniques andtrends, new success stories and new, practical mar-keting habits for today’s aspiring “guerrillas,” this newedition provides readers with the latest version of thewinning 30-day plan that has already helped thousandsachieve marketing success. The action-packed planprovides readers with tactical exercises and specificdaily steps, helping them zero in on their marketinggoals in just 30 chapters and 30 days!

• New success stories of real businesses using guerrillamarketing

• Updated online guerrilla marketing techniques,includes: blogs, online networking, growing a targetede-mail list

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• Added information on ways to increase the responseto marketing

Jay Conrad Levinson (Orlando, FL) is the father of guerrillamarketing, the bestselling marketing series in history, sellingmore than 14 million copies worldwide. He is the chairmanof Guerrilla Marketing International.Alfred J. Lautenslager (Naperville, IL) is an award-winningmarketing/PR consultant, direct mail promotion specialist,author, speaker, and entrepreneur. He is the principal ofMarket For Profits and the president and owner of The Ink Well.

Related Title:

Entrepreneur Press: The Startup Guide to Guerrilla MarketingPaperpack • $21.95978-1-599181-53-0 • 1-599181-53-3


GUERRILLA MARKETING IN 30 DAYSJay Conrad Levinson and Al Lautenslager

J A N U A R Y 2 0 0 9

Entrepreneur Press

Marketing/Small Business/Entrepreneurship


ISBN-13: 978-1-599182-66-7

ISBN-10/MHID: 1-599182-66-1

$21.95TR ($23.95 CAN)

Previous ISBNs (2005)

978-1-932531-29-9 • 1-932531-29-7

Rights: World



• Online Publicity and Promotions


• Co-promotion with GuerrillaMarketing University and GuerrillaCoaching Association

M c G r a w - H i l l F a l l 2 0 0 8

INDEX

11-229-250 index:Layout 1 3/6/08 4:08 PM Page 229

F a l l 2 0 0 8

AAbramson, Oracle Database 11g:

A Beginner’s Guide 148

Aggelou, Wireless Mesh Networking 181

Alam, Cosmetic Dermatology for Skin of Color 200

American Cancer Society, ACS Complete Guide to

Lymphedema, 2/e 205

American Cancer Society, Kicking Butts, 2/e 204

American Cancer Society, Quick Facts™

Colon Cancer, 2/e 202

American Diabetes Association, American

Diabetes Association’s Complete Guide to

Diabetes, 4/e 212

American Diabetes Association, Diabetes & Heart

Healthy Meals for Two 209

Ayres, Schaum’s Outline of Calculus, 5/e 104

Azad, Windows Server 2008 Active Directory

Administration 161

BBacal, Perfect Phrases For Small Business Owners 22

Baguley, Teach Yourself Project Management,

new/e 85

Baumann, Cosmetic Dermatology: Principles and

Practice, 2/e 200

Beemer, Customer Rules, The 18

Behravesh, Spin-Free Economics 41

Bennett, Greening Your Home 175

Berry, 3 Weeks to Startup 219

Bershadski, Michael Thomas Method™

Speak Russian Advanced 115

Betrus, Complete Book of Perfect Phrases for Job

Seekers, The 21

Bhargava, RFID in the Supply Chain 185

Biddle Barrows, Uncensored Sales Strategies 220–221

Bittman, Trade Options Like a Professional 62

Blatner, Flexitarian Diet, The 68–69

Bloch, Steam Turbines, 2/e 190

Boccuzzi, Signal Processing in Wireless

Communications 183

Bodine, Perfect Phrases for Business School

Acceptance 110

Bodine, Perfect Phrases for Law School

Acceptance 110

Bodine, Perfect Phrases for Medical School

Acceptance 110

Bonnet, 46 Science Fair Projects for the Evil

Genius 171

Booher, Booher’s Rules of Business Grammar 37

Bradley, When Things Get Crazy with Your

Teen 80–81

Bradlow, Marketing for Financial Advisors 63

Brown, MCTS Configuring Windows® Server

2008 Application Infrastructure Study Guide

(Exam 70-643) 152

Bryla, OCP Oracle Database 11g: Administration II

Exam Guide (Exam IZ0-053) 151

Burgess, Pirates’ Pact, The 94–95

Buytendijk, Performance Leadership 26

CCamenson, Careers for History Buffs & Others

Who Learn from the Past, 3/e 54

Camenson, Careers in Architecture, 3/e 55

Camenson, Opportunities in Forensic Science

Careers, rev/e 58

Camenson, Opportunities in Psychology Careers,

rev/e 58

Carney, Pediatric Practice: Neurology 198

Carpenter, CompTIA® Convergence+ Certification

Study Guide 156

Carroll, Red Rubber Ball at Work, The 32–33

Casarez, Reshaping Your Business with Web 2.0 167

Castle, Teach Yourself Tagalog Complete Course 133

Chalmers, 16 Myths of a Diabetic Diet, 2/e 212

Chapin, iSpeak Chinese Phrasebook 117

230

Author Index



Chapin, iSpeak Chinese Phrasebook,

Summer 2008/e 117

Chapin, iSpeak English Phrasebook 117

Chapin, iSpeak French Beginner’s Course 117

Chapin, iSpeak French Phrasebook 117

Chapin, iSpeak German Phrasebook 117

Chapin, iSpeak Greek Phrasebook 116

Chapin, iSpeak Italian Beginner’s Course 117

Chapin, iSpeak Italian Phrasebook 117

Chapin, iSpeak Japanese Phrasebook 117

Chapin, iSpeak Korean Phrasebook 116

Chapin, iSpeak Portuguese Phrasebook 117

Chapin, iSpeak Russian Phrasebook 116

Chapin, iSpeak Spanish Beginner’s Course 117

Chapin, iSpeak Spanish Phrasebook 117

Chomycz, Planning Fiber Optic Networks 183

Christensen, Innovator’s Prescription, The 6–7

Churchman, Art of Boat Names, The 102

Clegg, Holly Clegg’s Trim and Terrific Diabetic

Cooking 212

Colan, Engaging The Hearts and Minds of All

Your Employees 14

Collins, Correct Your English Errors 120

Companiotte, Golf Rules & Etiquette Simplified,

rev/e 90

Coogle, Teach Yourself German Complete Course,

4/e 133

Cooney, Green Your Small Business 20

Covens, Laparoscopic Surgery for Gynecologic

Oncology 199

Cox, Teach Yourself Croatian Conversation 136

Cremins, Bobby Cremins’ Ultimate Offense 91

Cross, Pediatric Epilepsy 200

Culp, MCITP: Windows® Server 2008 Enterprise

Administrator All-in-One Exam Guide

(Exams 70-640, 70-642, 70-643, 70- 647,

70-620 and 70-624) 155

DDallas, Green Business Basics 19

Danesi, Practice Makes Perfect: Complete Italian

Grammar 124

Davis, Inside China Investment Corp 9

De la Pena McCook, Opportunities in Library and

Information Science Careers, rev/e 58

de Roussy de Sales, Easy French Reader 119

Dewberry Companies, Land Development

Handbook 175

Dieter, Peripheral Arterial Disease 199

DiMarzio, Android: A Programmer’s Guide 141

Dimic, Mixed Martial Arts Unleashed 92

Doherty, LANGE Procedures: Surgery 200

Dore, Cold Regions Pavement Engineering 187

Drapcho, Biofuels Engineering Processing

Technology 175

Drayer, Beauty Diet, The 76–77

Dulan, McGraw-Hill’s GRE, 2009/e 107

Dunphy, Baffled Parent’s Guide to Great Basketball

Plays, The 97

EEberts, Careers for Bookworms & Other Literary

Types, 4/e 54

Eberts, Careers for Hard Hats & Other

Construction Types, 2/e 54

Eckenfelder, Industrial Water Quality, 4/e 189

Editors of Chase’s, Chase’s Calendar of Events

2009 74

Editors of McGraw-Hill, Big Book of Jobs,

2009-2010/e 59

Editors of McGraw-Hill, McGraw-Hill’s Nursing

School Entrance Exams 109

Editors of McGraw-Hill, Resumes for Health &

Medical Careers, 4/e 57

Editors of McGraw-Hill, Resumes for the 50+ Job

Hunter, 3/e 57

Author Index


F a l l 2 0 0 8

Ellis, Just Enough Chinese 123

Entrepreneur Press, ClickStarts series 224–225

Entrepreneur Press, Design and Launch an Online

Gift Business in a Week 224


Networking Business in a Week 225


Travel Business in a Week 225


Web Design Business in a Week 224

Entrepreneur Press, 55 Surefire Food-Related

Businesses You Can Start for Under $5,000 216

Entrepreneur Press, 55 Surefire Homebased Businesses

You Can Start for Under $5,000 217

Entrepreneur Press, 55 Surefire Internet Businesses

You Can Start for Under $3,000 217

Entrepreneur Press, Start Your Own Fashion

Accessories Business 226

Entrepreneur Press, Start Your Own Kids-Focused

Business and More 226

Entrepreneur Press, Start Your Own Net Service

Business 226

Entrepreneur Press, Surefire series 216–217

Epls, Say It Right in Chinese 123

Erricker, Teach Yourself Buddhism, new/e 87

Estrada, iSpeak Medical Spanish Phrasebook 128

Estrin, Innovate to Great 10–11

FFacella, Everything I Know About Business I

Learned at McDonald’s 34–35

Fant, Perfect Phrases in American Sign Language

for Beginners 126

Farrell, Aided Navigation 183

Favaro, Smart Parenting During and After

Divorce 79

Feinsteinn, Pediatric Practice: Cardiology 198

Fitz, Fundamentals of Communications Systems 183

Friedman, Sustainable Residential Development 175

Friga, McKinsey Engagement, The 49

Froehlich, Bull for All Seasons, A 29

Frost, Teach Yourself Photography, rev/e 88

GGallinelli, What Every Real Estate Investor Needs to

Know About Cash Flow . . . And 36 Other Key

Financial Measures, rev and exp/e 30

Garcia, Secrets of the White House Fellows 24–25

Gardinier, VMware Infrastructure 3.X:

The Official Guide 158

Garner, Careers in Engineering, 3/e 55

Garnero, Your First Year with Diabetes 208

Gawthorpe, Teach Yourself Writing for Magazines 86

Gevorkian, Sustainable Energy Systems

Engineering 175

Gibilisco, Alternative Energy Demystified 175

Gibilisco, Calculus Know-It-All 172

Giles, MCITP Windows® Server 2008 Administrator

All-in-One Exam Guide (Exams 70-640,

70-642, 70-646) 154

Gomella, Clinician’s Pocket Drug Reference 2009 195

Gonzales, CURRENT Practice Guidelines in

Primary Care 2009 200

Goodman, Michel Thomas Method™ Speak

Mandarin Chinese Advanced 115

Gotteri, Teach Yourself Polish Complete Course 133

Graham, Security Analysis, masters of value

investing/e 60–61

Graham, Teach Yourself French Complete Course,

4/e 133

Grant, Cosmetic Surgery 200

Greenberg, CRM at the Speed of Light, 4/e 168

Greenberger, CURRENT Diagnosis & Treatment

in Gastroenterology, Hepatology, and

Endoscopy 198

Greensource, Emerald Architecture 175

232

Author Index



Gregoriou, Handbook of Credit Portfolio

Management, The 62

Grosz, Teach Yourself Your Evening Class: French 135

Gunelius, Kick-Ass Business Copywriting in 10

Easy Steps 218

HHademenos, McGraw-Hill’s PCAT 111

Hanson, Procedures in Critical Care 198

Harkins, In Search of Leadership 23

Harman, Wire Bonding in Microelectronics, 2/e 182

Harper, Fuel Cell Projects for the Evil Genius 175

Harper, Solar Energy Projects for the Evil Genius 175

Harrap, Harrap’s Chinese Phrasebook 123

Hart-Davis, PC Quicksteps, 2/e 166

Harts, Microsoft® SQL Server™ 2008 Analytics and

Data Visualization 146

Haselbach, Engineering Guide to LEED-New

Construction, The 175

Hay, CURRENT Pediatric Diagnosis & Treatment,

19/e 198

Heller, Nuclear Cardiology: Technical

Applications 199

Herman, Wargaming for Leaders 45

Herzog, LANGE Q&A: Ultrasonography

Examination, 4/e 198

Higgins, Ultimate Diabetes Meal Planner 211

Hilgeman, McGraw-Hill’s U.S. Citizenship Test with

DVD 112

Hirsch, Regional Approach to Aesthetic

Rejuvenation 198

Hoffman, Teach Yourself Judaism, new/e 87

Horn, Microsoft® Silverlight™ 2.0: A Beginner’s

Guide 138

Hoste, Mathematica Demystified 174

Hotsinpiller, PeopleSoft Developer’s Guide for

PeopleTools & PeopleCode 150

Hughes, 1,500 Calorie-A-Day Cookbook, The 82

IIvens, QuickBooks® 2009: The Official Guide 163

JJacobs, Excel® 2007 Charts Made Easy 164

Jacot, J. D. Edwards EnterpriseOne: The Complete

Reference 150

Jang, Ubuntu™ Server Administration 160

Jayamaha, Energy-Efficient Building Systems 175

Jubb, French Grammar in Context, 3/e 114

KKaiser, McGraw-Hill Manual of Colorectal

Surgery 199

Kane, Essentials of Clinical Geriatrics, 6/e 199

Kane, Working on Yourself Doesn’t Work 70

Kase, Confident Leader, The 13

Kattan-Ibarra, Teach Yourself Spanish Complete

Course, 3/e 133

Kattán-Ibarra, Spanish Grammar in Context, 2/e 114

Keller, Green Your Home 8

Keller, Shift 5

Keogh, Dosage Calculations Demystified 194

Khan, Bridge and Highway Structure Rehabilitation

and Repair 188

Kim, Modeling of Asphalt Concrete 186

Kollen-Rice, Buying Real Estate Foreclosures, 3/e 15

Krantz, Discrete Mathematics Demystified 174

Kubba, Blueprint Reading 179

LLachance, Practice Makes Perfect: Basic English 125

Lairson, Oracle Siebel CRM On Demand

Reporting 149

Lambeck, Urban Construction Project

Management 179

Lambert, Great Jobs for Business Majors, 3/e 56

Lambert, Great Jobs for Sociology Majors, 3/e 56

Author Index


F a l l 2 0 0 8

Langer, Quicken® 2009: The Official Guide 162

Larson, Delivering Business Intelligence with

Microsoft® SQL Server™ 2008 145

Lawton, Teach Yourself Basic Mac Skills 86

Le, First Aid Cases for the USMLE Step I 193

Le, First Aid for the USMLE Step I 2009 193

Le, First Aid for the Wards, 4/e 192

Le, First Aid Q&A for the USMLE Step I 193

Lefèvre, Sampson Rock of Wall Street 44

Leitman, Build Your Own Electric Vehicle, 2/e 175

Levin, Uncomplicated Guide to Diabetes

Complications, The, 3/e 210

Levinson, Guerilla Marketing in 30 Days, 2/e 228

Lewis, Biostatistics Demystified 194

Liao, Streetwise Mandarin Chinese, CD-Edition 123

Lipschutz, Schaum’s Outline of Linear Algebra,

4/e 104

Live ABC, Practice Makes Perfect Interactive:

Beginning Chinese 122

Loney, Oracle Database 11g: The Complete

Reference 147

Lowry, Spanish in Plain English 121

Lynch, No Need to Knock 40

MMa, Read and Speak Chinese 123

MacMillan, Oracle Enterprise Content Management

Strategies & Best Practices 149

Madsen, ASP.NET 3.5 Programming 144

Makower, Strategies for the Green Economy 28

Manson, Hot Flashes, Hormones and Your

Health 71

Martin, Teach Yourself Your Evening Class:

Spanish 134

Martinez, Investing in Apartment Buildings 43

Matthews, Build an eBay® Business Quicksteps,

2/e 167

Matthews, Microsoft® Office 2007 Quicksteps 166

Matthews, Pilgrimage to Warren Buffet’s

Omaha 16–17

Matthews, Quicksteps Guide to Skills for New

Managers, The 51

Max, Complete Book of Perfect Phrases for

Managers, The 21

Mayer, Schaum’s Outline of Trigonometry, 4/e 105

Mayo, LINQ Programming 143

McMorland Hunter, Teach Yourself Basic Gardening

Skills 86

McPhee, Current Medical Diagnosis & Treatment

2009 196

Melaver, Green Building Bottom Line, The 178

Miller, Careers for Nightowls & Other Insomniacs,

3/e 54

Mills, Big Book of Diabetic Desserts, The 212

Mintzer, 101 Ways to Turn Your Business Green 223

Montoya, Brand Called You, The 31

Morgentaler, Testosterone for Life 72

Moskow, Sustainable Facilities 175

Myers, MCTS Configuring Windows® Server

2008 Network Infrastructure Study Guide

(Exam 70-642) 153

NNag, Biofuels Refining and Performance 175

Najafi, Trenchless Technology Piping 188

Nanni-Tate, Easy Italian Step-by-Step 129

Nelson, How We Lead Matters 12

Newman, Enterprise 2.0 Implementation 159

Nichols, Moving the Earth, 6/e 176

Nisset, Dangerous French for Bad Boys and

Girls 131

Nisset, Dangerous Spanish for Bad Boys and

Girls 131

234

Author Index



OOppel, SQL: A Beginner’s Guide 139

Ó Sé, Teach Yourself Irish Complete Course 133

PPaige, Cents of Style 78

Patel, Pediatric Practice: Sports Medicine 198

Pearson, Stop Self-Sabotage 46

Pecknold, Hard Core Hockey 93

Pereles, Cardiac Imaging Cases 198

Perry, Excel® 2007 Macros Made Easy 165

Petersen, Ubuntu™ Linux: The Complete

Reference 159

Petillo, Mutual Funds for the Utterly Confused 50

Petruzzellis, Telephone Projects for the Evil

Genius 170

Phillips, Locksmith and Security Professionals’

Exam Study Guide 180

Pillai, Space-Based Radar 183

Plenderleith, Microsoft® Visual Studio® 2008

Programming 144

Ponichtera, Quick & Healthy, 3/e 212

Potter, Worrywart’s Companion, The 67

Prahalad, New Age of Innovation, The 4

Price, Lean Six Sigma for Federal Services 52

Price, Opportunities in Animal and Pet Care

Careers, rev/e 58

RRamos, Search Engine Marketing 168

Rich, Mac Migration 214

Rich, Schaum’s Outline of Geometry, 4/e 104

Richardson, Sales Coaching, 2/e 36

Richardson, Stop Telling, Start Selling, 3/e 36

Richmond, Practice Makes Perfect: Basic Spanish 125

Robertson, Teach Yourself Gaelic Conversation 136

Robinson, International Marine Book of Sailing,

The 98–99

Rochester, Easy French Step-by-Step 129

Rosen, First Tip-Off, The 96

Rosenthal, Thyroid Sourcebook, The, 5/e 84

Ross, Chinese Demystified 127

Roszler, Sex and Diabetes 212

SSafier, Schaum’s Outline of Precalculus, 3/e 105

Saggese, Easy Italian Reader 119

Salmon, Opportunities in Visual Arts Careers,

rev/e 58

Samper, GPS and Galileo 182

Samuelle, Mike Meyers’ CompTIA® Security+™

Certification Passport, 2/e 157

Sanders, ASP.NET 3.5: A Beginner’s Guide 140

Schade, Building Strip-Planked Boats 101

Schildt, C#® 3.0: A Beginner’s Guide 139

Schnepper, How to Pay Zero Taxes, 2009, 26/e 47

Scurfield, Beginner’s Chinese Script 123

Scurfield, Teach Yourself Chinese Complete

Course 133

Selk, 10-Minute Toughness 100

Shah, Pediatric Practice: Infectious Diseases 198

Shariff, 50 Green Projects for the Evil Genius 170

Sharma, Bioinformatics 186

Sherman, Outboard Engines, 2/e 102

Shina, Green Electronics Design & Manufacturing 175

Shropshire, Negotiate Like the Pros 42

Shteyn, How to Invent 171

Silver, Global Warming and Climate Change

Demystified 175

Silver, What Helped Get Me Through 203

Sittig-Rolf, Power Referrals 27

Skolnik, Radar Handbook, 3/e 183

Author Index


F a l l 2 0 0 8

Skrob, Official Get Rich Guide to Information

Marketing on the Internet, The 215

Slack, Powerpoint® 2007 Graphics & Animation

Made Easy 165

Slone, High-Power Audio Amplifier Construction

Manual, 2/e 173

Soyinka, Linux Administration: A Beginner’s Guide,

5/e 160

Spall, Investing in Gold 53

Speight, Synthetic Fuels Handbook 175

Spiegel, Schaum’s Outline of Mathematical

Handbook of Formulas and Tables, 3/e 105

Spiegel, Schaum’s Outline of Probability and

Statistics, 3/e 105

Springer, Master Teacher, The 108

Stanford, Teach Yourself Catholicism 87

Starbuck, Run Your Diesel Vehicle on Biofuels 173

Stead, First Aid for the Obstetrics & Gynecology

Clerkship 193

Stead, First Aid for the Pediatrics Clerkship 193

Stead, First Aid for the Surgery Clerkship, 2/e 199

Stearns, Opportunities in Interior Design &

Decorating Careers, rev/e 58

Stein, Heal Pelvic Pain 66

Steinbacher, First Aid Q&A for the NBDE Part I 198

Steinberg, McGraw-Hill’s Conquering the TOEFL

Listening Section for Your iPod 106

Stephens, Schaum’s Outline of Statistics in

Psychology 105

Suhanovs, MCTS Configuring Windows® Server

2008 Active Directory Study Guide

(Exam 70-640) 153

Sullivan, Practical Array Processing 181

Swan, Polish Verbs & Essentials of Grammar 118

Sweeney, Teach Yourself Writing Poetry, new/e 86

TTapscott, Grown Up Digital 38–39

Tardy, Easy Spanish Reader 119

Taub, Plastic Surgery: Clinical Problem Solving 199

Taylor, Dermatology for Skin of Color 200

Tehranzadeh, Musculoskeletal Imaging 198

Thomas, Schaum’s Outline of Math for Liberal

Arts Majors 105

Thompson, Glycemic-Load Diet Cookbook, The 75

Thompson, Teach Yourself Political Philosophy 88

Tortoriello, Quantitative Strategies for Achieving

Alpha 63

Tsure, Teach Yourself Getting Started on

Second Life 88

Tsure, Teach Yourself Making Money on

Second Life 88

Tuller, Doing Business Beyond America’s

Borders 222

Turner, Handbook of Project-Based Management,

The, 3/e 184

VVaswani, PHP 6: A Beginner’s Guide 140

Vaughns, Nursing Fundamentals Demystified 195

Vellaccio, Teach Yourself Portuguese Complete

Course, new/e 132

Vellacio, Teach Yourself Italian Complete Course 133

Velte, Green It 161

Vernon, Teach Yourself Humanism 87

Vickers, Teach Yourself NLP, rev/e 85

Volakis, Antenna Engineering Handbook, 4e 183

WWang, Mechanics of Asphalt 187

Warrell, Find Your Courage 48

Warshaw, Guide to Healthy Restaurant Eating,

3/e 212

Watson, OCA Oracle Database 11g: SQL

Fundamentals I Exam Guide (Exam IZ0-051) 151

236

Author Index



West, Breastfeeding Mother’s Guide to Making

More Milk, The 83

White, CompTIA® Security+™ All-in-One Exam

Guide, 2/e 157

White, Teach Yourself Saving Energy in the Home 85

Wightwick, Michael Thomas Method™ Speak

Arabic Advanced 115

Wightwick, Your First 100 Words in Chinese 123

Wing, Get Your Captain’s License, 4/e 93

Wirsing, Ultimate Spanish Phrase Finder, The 130

Woodson, Be a Successful Green Builder 177

Woodson, Be a Successful Green Land Developer 177

Woodson, Plumber’s Troubleshooting Guide, The,

2/e 180

Wootton, Teach Yourself Training Your Brain for the

Over 50s 85

XXie, Schaum’s Outline of Chinese Vocabulary 123

YYang, Design for Six Sigma, 2/e 185

Yeon, Teach Yourself Korean Complete Course 133

Yoegel, Perfect Phrases For Landlords and

Property Managers 22

Yudelson, Green Building 175

ZZee, Brain and Spine Patterns 199

Author Index


F a l l 2 0 0 8

AACS Complete Guide to Lymphedema, 2/e,


Aided Navigation, Farrell 183

Alternative Energy Demystified, Gibilisco 175

American Diabetes Association’s Complete Guide

to Diabetes, 4/e, American Diabetes Association 212

Android: A Programmer’s Guide, DiMarzio 141

Antenna Engineering Handbook, 4e, Volakis 183

Art of Boat Names, The, Churchman 102

ASP.NET 3.5: A Beginner’s Guide, Sanders 140

ASP.NET 3.5 Programming, Madsen 144

BBaffled Parent’s Guide to Great Basketball Plays,

The, Dunphy 97

Be a Successful Green Builder, Woodson 177

Be a Successful Green Land Developer, Woodson 177

Beauty Diet, The, Drayer 76–77

Beginner’s Chinese Script, Scurfield 123

Big Book of Diabetic Desserts, The, Mills 212

Big Book of Jobs, 2009-2010/e, Editors of

McGraw-Hill 59

Biofuels Engineering Processing Technology,

Drapcho 175

Biofuels Refining and Performance, Nag 175

Bioinformatics, Sharma 186

Biostatistics Demystified, Lewis 194

Blueprint Reading, Kubba 179

Bobby Cremins’ Ultimate Offense, Cremins 91

Booher’s Rules of Business Grammar, Booher 37

Brain and Spine Patterns, Zee 199

Brand Called You, The, Montoya 31

Breastfeeding Mother’s Guide to Making More

Milk, The, West 83

Bridge and Highway Structure Rehabilitation and

Repair, Khan 188

Build an eBay® Business Quicksteps, 2/e, Matthews 167

Building Strip-Planked Boats, Schade 101

Build Your Own Electric Vehicle, 2/e, Leitman 175

Bull for All Seasons, A, Froehlich 29

Buying Real Estate Foreclosures, 3/e, Kollen-Rice 15

CC#® 3.0: A Beginner’s Guide, Schildt 139

Calculus Know-It-All, Gibilisco 172

Cardiac Imaging Cases, Pereles 198

Careers for Bookworms & Other Literary Types,

4/e, Eberts 54

Careers for Hard Hats & Other Construction

Types, 2/e, Eberts 54

Careers for History Buffs & Others Who Learn

from the Past, 3/e, Camenson 54

Careers for Nightowls & Other Insomniacs, 3/e,

Miller 54

Careers in Architecture, 3/e, Camenson 55

Careers in Engineering, 3/e, Garner 55

Chase’s Calendar of Events 2009, Editors of

Chase’s 74

Chinese Demystified, Ross 127

ClickStarts series, Entrepreneur Press 224–225

Clinician’s Pocket Drug Reference 2009, Gomella 195

Cold Regions Pavement Engineering, Dore 187

Complete Book of Perfect Phrases for Job Seekers,

The, Betrus 21

Complete Book of Perfect Phrases for Managers,

The, Max 21

CompTIA® Convergence+ Certification Study

Guide, Carpenter 156

CompTIA® Security+™ All-in-One Exam Guide,

2/e, White 157

Confident Leader, The, Kase 13

Correct Your English Errors, Collins 120

238

Tit le Index



Cosmetic Dermatology: Principles and Practice, 2/e,

Baumann 200

Cosmetic Dermatology for Skin of Color, Alam 200

Cosmetic Surgery, Grant 200

CRM at the Speed of Light, 4/e, Greenberg 168

CURRENT Diagnosis & Treatment in

Gastroenterology, Hepatology, and Endoscopy,

Greenberger 198

Current Medical Diagnosis & Treatment 2009,

McPhee 196

CURRENT Pediatric Diagnosis & Treatment, 19/e,

Hay 198

CURRENT Practice Guidelines in Primary Care

2009, Gonzales 200

Customer Rules, The, Beemer 18

DDangerous French for Bad Boys and Girls,

Nisset 131

Dangerous Spanish for Bad Boys and Girls,

Nisset 131

Delivering Business Intelligence with Microsoft ®

SQL Server™ 2008, Larson 145

Dermatology for Skin of Color, Taylor 200

Design and Launch an Online Gift Business in a Week,


Design and Launch an Online Networking

Business in a Week, Entrepreneur Press 225

Design and Launch an Online Travel Business

in a Week, Entrepreneur Press 225

Design and Launch an Online Web Design

Business in a Week, Entrepreneur Press 224

Design for Six Sigma, 2/e, Yang 185

Diabetes & Heart Healthy Meals for Two, American

Diabetes Association 209

Discrete Mathematics Demystified, Krantz 174

Doing Business Beyond America’s Borders, Tuller 222

Dosage Calculations Demystified, Keogh 194

EEasy French Reader, de Roussy de Sales 119

Easy French Step-by-Step, Rochester 129

Easy Italian Reader, Saggese 119

Easy Italian Step-by-Step, Nanni-Tate 129

Easy Spanish Reader, Tardy 119

Emerald Architecture, Greensource 175

Energy-Efficient Building Systems, Jayamaha 175

Engaging The Hearts and Minds of All Your

Employees, Colan 14

Engineering Guide to LEED-New Construction,

The, Haselbach 175

Enterprise 2.0 Implementation, Newman 159

Essentials of Clinical Geriatrics, 6/e, Kane 199

Everything I Know About Business I Learned at

McDonald’s, Facella 34–35

Excel® 2007 Charts Made Easy, Jacobs 164

Excel® 2007 Macros Made Easy, Perry 165

F1,500 Calorie-A-Day Cookbook, The, Hughes 82

55 Surefire Food-Related Businesses You Can Start

for Under $5,000, Entrepreneur Press 216

55 Surefire Homebased Businesses You Can Start


55 Surefire Internet Businesses You Can Start


50 Green Projects for the Evil Genius, Shariff 170

Find Your Courage, Warrell 48

First Aid Cases for the USMLE Step I, Le 193

First Aid for the Obstetrics & Gynecology

Clerkship, Stead 193

First Aid for the Pediatrics Clerkship, Stead 193

First Aid for the Surgery Clerkship, 2/e, Stead 199

First Aid for the USMLE Step I 2009, Le 192

First Aid for the Wards, 4/e, Le 193

First Aid Q&A for the NBDE Part I, Steinbacher 198

Tit le Index


F a l l 2 0 0 8

First Aid Q&A for the USMLE Step I, Le 193

First Tip-Off, The, Rosen 96

Flexitarian Diet, The, Blatner 68–69

46 Science Fair Projects for the Evil Genius,

Bonnet 171

French Grammar in Context, 3/e, Jubb 114

Fuel Cell Projects for the Evil Genius, Harper 175

Fundamentals of Communications Systems, Fitz 183

GGet Your Captain’s License, 4/e, Wing 93

Global Warming and Climate Change

Demystified, Silver 175

Glycemic-Load Diet Cookbook, The, Thompson 75

Golf Rules & Etiquette Simplified, rev/e,

Companiotte 90

GPS and Galileo, Samper 182

Great Jobs for Business Majors, 3/e, Lambert 56

Great Jobs for Sociology Majors, 3/e, Lambert 56

Green Building, Yudelson 175

Green Building Bottom Line, The, Melaver 178

Green Business Basics, Dallas 19

Green Electronics Design & Manufacturing,

Shina 175

Greening Your Home, Bennett 175

Green It, Velte 161

Green Your Home, Keller 8

Green Your Small Business, Cooney 20

Grown Up Digital, Tapscott 38–39

Guerilla Marketing in 30 Days, 2/e, Levinson 228

Guide to Healthy Restaurant Eating, 3/e,

Warshaw 212

HHandbook of Credit Portfolio Management, The,

Gregoriou 62

Handbook of Project-Based Management, The,

3/e, Turner 184

Hard Core Hockey, Pecknold 93

Harrap’s Chinese Phrasebook, Harrap 123

Heal Pelvic Pain, Stein 66

High-Power Audio Amplifier Construction Manual,

2/e, Slone 173

Holly Clegg’s Trim and Terrific Diabetic Cooking,

Clegg 212

Hot Flashes, Hormones and Your Health, Manson 71

How to Invent, Shteyn 171

How to Pay Zero Taxes, 2009, 26/e, Schnepper 47

How We Lead Matters, Nelson 12

I. . . in Context series 114

Industrial Water Quality, 4/e, Eckenfelder 189

Innovate to Great, Estrin 10–11

Innovator’s Prescription, The, Christensen 6–7

In Search of Leadership, Harkins 23

Inside China Investment Corp, Davis 9

International Marine Book of Sailing, The,

Robinson 98–99

Investing in Apartment Buildings, Martinez 43

Investing in Gold, Spall 53

iSpeak Chinese Phrasebook, Chapin 117

iSpeak Chinese Phrasebook, Summer 2008/e,

Chapin 117

iSpeak English Phrasebook, Chapin 117

iSpeak French Beginner’s Course, Chapin 117

iSpeak French Phrasebook, Chapin 117

iSpeak German Phrasebook, Chapin 117

iSpeak Greek Phrasebook, Chapin 116

iSpeak Italian Beginner’s Course, Chapin 117

iSpeak Italian Phrasebook, Chapin 117

iSpeak Japanese Phrasebook, Chapin 117

iSpeak Korean Phrasebook, Chapin 116

iSpeak Medical Spanish Phrasebook, Estrada 128

240

Tit le Index



iSpeak Portuguese Phrasebook, Chapin 117

iSpeak Russian Phrasebook, Chapin 116

iSpeak Spanish Beginner’s Course, Chapin 117

iSpeak Spanish Phrasebook, Chapin 117

JJ. D. Edwards EnterpriseOne: The Complete

Reference, Jacot 150

Just Enough Chinese, Ellis 123

KKick-Ass Business Copywriting in 10 Easy Steps,

Gunelius 218

Kicking Butts, 2/e, American Cancer Society 204

LLand Development Handbook, Dewberry

Companies 175

LANGE Procedures: Surgery, Doherty 200

LANGE Q&A: Ultrasonography Examination, 4/e,

Herzog 198

Laparoscopic Surgery for Gynecologic Oncology,

Covens 199

Lean Six Sigma for Federal Services, Price 52

LINQ Programming, Mayo 143

Linux Administration: A Beginner’s Guide, 5/e,

Soyinka 160

Locksmith and Security Professionals’ Exam Study

Guide, Phillips 180

MMac Migration, Rich 214

Marketing for Financial Advisors, Bradlow 63

Master Teacher, The, Springer 108

Mathematica Demystified, Hoste 174

McGraw-Hill Manual of Colorectal Surgery,

Kaiser 199

McGraw-Hill’s Conquering the TOEFL Listening

Section for Your iPod, Steinberg 106

McGraw-Hill’s GRE, 2009/e, Dulan 107

McGraw-Hill’s Nursing School Entrance Exams,

Editors of McGraw-Hill 109

McGraw-Hill’s PCAT, Hademenos 111

McGraw-Hill’s U.S. Citizenship Test with DVD,

Hilgeman 112

MCITP: Windows® Server 2008 Enterprise

Administrator All-in-One Exam Guide

(Exams 70-640, 70-642, 70-643, 70- 647,

70-620 and 70-624), Culp 155

MCITP Windows® Server 2008 Administrator

All-in-One Exam Guide (Exams 70-640, 70-642,

70-646), Giles 154

McKinsey Engagement, The, Friga 49

MCTS Configuring Windows® Server 2008

Active Directory Study Guide (Exam 70-640),

Suhanovs 153


Application Infrastructure Study Guide

(Exam 70-643), Brown 152


Network Infrastructure Study Guide

(Exam 70-642), Myers 153

Mechanics of Asphalt, Wang 187

Michael Thomas Method™ Speak Arabic

Advanced, Wightwick 115

Michael Thomas Method™ Speak Mandarin

Chinese Advanced, Goodman 115

Michael Thomas Method™ Speak Russian

Advanced, Bershadski 115

Microsoft® Office 2007 Quicksteps, Matthews 166

Microsoft® Silverlight™ 2.0: A Beginner’s Guide,

Horn 138

Microsoft® SQL Server™ 2008 Analytics and Data

Visualization, Harts 146

Microsoft® Visual Studio® 2008 Programming,

Plenderleith 144

Mike Meyers’ CompTIA® Security+™ Certification

Passport, 2/e, Samuelle 157

Tit le Index


F a l l 2 0 0 8

Mixed Martial Arts Unleashed, Dimic 92

Modeling of Asphalt Concrete, Kim 186

Moving the Earth, 6/e, Nichols 176

Musculoskeletal Imaging, Tehranzadeh 198

Mutual Funds for the Utterly Confused, Petillo 50

NNegotiate Like the Pros, Shropshire 42

New Age of Innovation, The, Prahalad 4

No Need to Knock, Lynch 40

Nuclear Cardiology: Technical Applications, Heller 199

Nursing Fundamentals Demystified, Vaughns 195

OOCA Oracle Database 11g: SQL Fundamentals I

Exam Guide (Exam IZ0-051), Watson 151

OCP Oracle Database 11g: Administration II Exam

Guide (Exam IZ0-053), Bryla 151

Official Get Rich Guide to Information Marketing

on the Internet, The, Skrob 215

101 Ways to Turn Your Business Green, Mintzer 223

Opportunities in Animal and Pet Care Careers,

rev/e, Price 58

Opportunities in Forensic Science Careers, rev/e,

Camenson 58

Opportunities in Interior Design & Decorating

Careers, rev/e, Stearns 58

Opportunities in Library and Information Science

Careers, rev/e, De la Pena McCook 58

Opportunities in Psychology Careers, rev/e,

Camenson 58

Opportunities in Visual Arts Careers, rev/e,

Salmon 58

Oracle Database 11g: A Beginner’s Guide,

Abramson 148

Oracle Database 11g: The Complete Reference,

Loney 147

Oracle Enterprise Content Management Strategies

& Best Practices, MacMillan 149

Oracle Siebel CRM On Demand Reporting,

Lairson 149

Outboard Engines, 2/e, Sherman 102

PPC Quicksteps, 2/e, Hart-Davis 166

Pediatric Epilepsy, Cross 200

Pediatric Practice: Cardiology, Feinsteinn 198

Pediatric Practice: Infectious Diseases, Shah 198

Pediatric Practice: Neurology, Carney 198

Pediatric Practice: Sports Medicine, Patel 198

PeopleSoft Developer’s Guide for PeopleTools &

PeopleCode, Hotsinpiller 150

Perfect Phrases for Business School Acceptance,

Bodine 110

Perfect Phrases For Landlords and Property

Managers, Yoegel 22

Perfect Phrases for Law School Acceptance,

Bodine 110

Perfect Phrases for Medical School Acceptance,

Bodine 110

Perfect Phrases For Small Business Owners, Bacal 22

Perfect Phrases in American Sign Language for

Beginners, Fant 126

Performance Leadership, Buytendijk 26

Peripheral Arterial Disease, Dieter 199

PHP 6: A Beginner’s Guide, Vaswani 140

Pilgrimage to Warren Buffet’s Omaha,

Matthews 16–17

Pirates’ Pact, The, Burgess 94–95

Planning Fiber Optic Networks, Chomycz 183

Plastic Surgery: Clinical Problem Solving, Taub 199

Plumber’s Troubleshooting Guide, The, 2/e,

Woodson 180

Polish Verbs & Essentials of Grammar, Swan 118

242

Tit le Index



Powerpoint® 2007 Graphics & Animation

Made Easy, Slack 165

Power Referrals, Sittig-Rolf 27

Practical Array Processing, Sullivan 181

Practice Makes Perfect: Basic English, Lachance 125

Practice Makes Perfect: Basic Spanish, Richmond 125

Practice Makes Perfect: Complete Italian Grammar,

Danesi 124

Practice Makes Perfect Interactive: Beginning

Chinese, Live ABC 122

Procedures in Critical Care, Hanson 198

QQuantitative Strategies for Achieving Alpha,

Tortoriello 63

Quick & Healthy, 3/e, Ponichtera 212

QuickBooks® 2009: The Official Guide, Ivens 163

Quicken® 2009: The Official Guide, Langer 162

Quick Facts™ Colon Cancer, 2/e,


Quicksteps Guide to Skills for New Managers,

The, Matthews 51

RRadar Handbook, 3/e, Skolnik 183

Read and Speak Chinese, Ma 123

Red Rubber Ball at Work, The, Carroll 32–33

Regional Approach to Aesthetic Rejuvenation,

Hirsch 198

Reshaping Your Business with Web 2.0, Casarez 167

Resumes for Health & Medical Careers, 4/e,

Editors of McGraw-Hill 57

Resumes for the 50+ Job Hunter, 3/e, Editors of

McGraw-Hill 57

RFID in the Supply Chain, Bhargava 185

Run Your Diesel Vehicle on Biofuels, Starbuck 173

SSales Coaching, 2/e, Richardson 36

Sampson Rock of Wall Street, Lefèvre 44

Say It Right in Chinese, Epls 123

Schaum’s Outline of Calculus, 5/e, Ayres 104

Schaum’s Outline of Chinese Vocabulary, Xie 123

Schaum’s Outline of Geometry, 4/e, Rich 104

Schaum’s Outline of Linear Algebra, 4/e,

Lipschutz 104

Schaum’s Outline of Mathematical Handbook of

Formulas and Tables, 3/e, Spiegel 105

Schaum’s Outline of Math for Liberal Arts Majors,

Thomas 105

Schaum’s Outline of Precalculus, 3/e, Safier 105

Schaum’s Outline of Probability and Statistics, 3/e,

Spiegel 105

Schaum’s Outline of Statistics in Psychology,

Stephens 105

Schaum’s Outline of Trigonometry, 4/e, Mayer 105

Search Engine Marketing, Ramos 168

Secrets of the White House Fellows, Garcia 24–25

Security Analysis, 3/e, Graham 60–61

Sex and Diabetes, Roszler 212

Shift, Keller 5

Signal Processing in Wireless Communications,

Boccuzzi 183

16 Myths of a Diabetic Diet, 2/e, Chalmers 212

Smart Parenting During and After Divorce,

Favaro 79

Solar Energy Projects for the Evil Genius,

Harper 175

Space-Based Radar, Pillai 183

Spanish Grammar in Context, 2/e, Kattán-Ibarra 114

Spanish in Plain English, Lowry 121

Spin-Free Economics, Behravesh 41

SQL: A Beginner’s Guide, Oppel 139

Start Your Own Fashion Accessories Business,


Tit le Index


F a l l 2 0 0 8

Start Your Own Kids-Focused Business and More,


Start Your Own Net Service Business,


Steam Turbines, 2/e, Bloch 190

Stop Self-Sabotage, Pearson 46

Stop Telling, Start Selling, 3/e, Richardson 36

Strategies for the Green Economy, Makower 28

Streetwise Mandarin Chinese, CD-Edition, Liao 123

Surefire series, Entrepreneur Press 216–217

Sustainable Energy Systems Engineering,

Gevorkian 175

Sustainable Facilities, Moskow 175

Sustainable Residential Development, Friedman 175

Synthetic Fuels Handbook, Speight 175

TTeach Yourself Basic Gardening Skills, McMorland

Hunter 86

Teach Yourself Basic Mac Skills, Lawton 86

Teach Yourself Buddhism, new/e, Erricker 87

Teach Yourself Catholicism, Stanford 87

Teach Yourself Chinese Complete Course,

Scurfield 133

Teach Yourself Croatian Conversation, Cox 136

Teach Yourself French Complete Course, 4/e,

Graham 133

Teach Yourself Gaelic Conversation, Robertson 136

Teach Yourself German Complete Course, 4/e,

Coogle 133

Teach Yourself Getting Started on Second Life,

Tsure 88

Teach Yourself Humanism, Vernon 87

Teach Yourself Irish Complete Course, Ó Sé 133

Teach Yourself Italian Complete Course, Vellacio 133

Teach Yourself Judaism, new/e, Hoffman 87

Teach Yourself Korean Complete Course, Yeon 133

Teach Yourself Making Money on Second Life,

Tsure 88

Teach Yourself NLP, rev/e, Vickers 85

Teach Yourself Photography, rev/e, Frost 88

Teach Yourself Polish Complete Course, Gotteri 133

Teach Yourself Political Philosophy, Thompson 88

Teach Yourself Portuguese Complete Course,

new/e, Vellaccio 132

Teach Yourself Project Management, new/e,

Baguley 85

Teach Yourself Saving Energy in the Home, White 85

Teach Yourself Spanish Complete Course, 3/e,

Kattan-Ibarra 133

Teach Yourself Tagalog Complete Course, Castle 133

Teach Yourself Training Your Brain for the Over 50s,

Wootton 85

Teach Yourself Writing for Magazines, Gawthorpe 86

Teach Yourself Writing Poetry, new/e, Sweeney 86

Teach Yourself Your Evening Class: French, Grosz 135

Teach Yourself Your Evening Class: Spanish,

Martin 134

Telephone Projects for the Evil Genius,

Petruzzellis 170

10-Minute Toughness, Selk 100

Testosterone for Life, Morgentaler 72

3 Weeks to Startup, Berry 219

Thyroid Sourcebook, The, 5/e, Rosenthal 84

Trade Options Like a Professional, Bittman 62

Trenchless Technology Piping, Najafi 188

UUbuntu™ Linux: The Complete Reference,

Petersen 159

Ubuntu™ Server Administration, Jang 160

Ultimate Diabetes Meal Planner, Higgins 211

Ultimate Spanish Phrase Finder, The, Wirsing 130

Uncensored Sales Strategies, Biddle Barrows 220–221

244

Tit le Index



Uncomplicated Guide to Diabetes Complications,

The, 3/e, Levin 210

Urban Construction Project Management,

Lambeck 179

VVMware Infrastructure 3.X: The Official Guide,

Gardinier 158

WWargaming for Leaders, Herman 45

What Every Real Estate Investor Needs to Know

About Cash Flow...And 36 Other Key Financial

Measures, rev and exp/e, Gallinelli 30

What Helped Get Me Through, Silver 203

When Things Get Crazy with Your Teen,

Bradley 80–81

Windows Server 2008 Active Directory

Administration, Azad 161

Wire Bonding in Microelectronics, 2/e, Harman 182

Wireless Mesh Networking, Aggelou 181

Working on Yourself Doesn’t Work, Kane 70

Worrywart’s Companion, The, Potter 67

YYour First 100 Words in Chinese, Wightwick 123

Your First Year with Diabetes, Garnero 208

Tit le Index


F a l l 2 0 0 8246

Notes



Notes


F a l l 2 0 0 8248

Notes



Notes


F a l l 2 0 0 8250

Notes


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