fair trade towns beyond the north: expanding into the global...

Fair Trade Towns beyond the North:

expanding into the global South

Fair Trade Towns Campaign – WFTO Biennale Conference 2015, Milan

Tadeusz Makulski, Bruce Crowther, Marco Coscione, Ana Asti, Zulma Britez,

International Fair Trade Towns Movement

Int. Fair Trade Towns Steering Committee

(Int. FTT Ambassador + 6 others)

Local FTT Steering Committees (Presently 1,632 in 25 countries)

GLOBAL SOUTH Regional FTT Committees

(Yet to be developed – presently FTTs in Ghana, Costs Rica & Brazil’ Latin America)

National (Regional) FTT Coordinators

(Presently 43 representing

33 countries)

GLOBAL NORTH National FTT orgs/coalitions

(Presently in 22 countries with FTTs + an

additional 8)

PRODUCERS

Capacity building opportunities.

Promoting Fair Trade.

Domestic market access for FT products

Producer organizations and the Fair

Trade Towns Campaign

The core five goals (UK)

Council passes a Resolution supporting Fair Trade and agreeing to procure fair trade products.

A range of Fair Trade products are readily available in the area’s shops & catering establishments

Fair Trade products are used by a number of work places & community organisations

Attract media coverage & popular support for the campaign

A local Fair Trade steering group is convened to ensure commitment to Fair Trade Town status

Perez Zeledon – 1st Fair Trade Town in

the Global South


New Koforidua – 1st Fair Trade Town in

Africa


Bolgatanga, 2nd FTT in Africa

Poços de Caldas – 1st Fair Trade

Town in Latin America

Poços de Caldas – 6th Goal

5 standard goals

+

Promotion of local production •More producers in established groups

•More groups

•More products certified

Rio de Janeiro

Fair Trade City Campaign

Latin America

Campaign & Regional Committee

Thank you

Tadeusz Makulski, Bruce Crowther, Marco Coscione,

Ana Asti, Zulma Britez

Over to Ana

Poços de Caldas & Rio campaigns

New Koforidua Goals

There is a community link with a Fair Trade Town

Members of a cooperative that sells into the Fair Trade market are resident in the community

Fair trade is promoted throughout the schools, faith communities and other community organisations

The community takes part in campaigning events, attracting media coverage where appropriate to promote fair trade and Trade Justice


Poços de Caldas Goals

Local government passes decree in support of Fair Trade and agrees to serve Fair Trade products

At least one Fair Trade product is readily available at local retailers and served in cafes, bars and restaurants

Businesses and community organizations (churches, schools, universities, etc.) and NGOs support Fair Trade and use products whenever possible

Media coverage and events promote and increase understanding about Fair Trade


Perez Zeledon Goals

Council passes a Resolution supporting Fair Trade

Locally produced Fair Trade products are available

School programmes teaching local youth about Fair Trade

Attract media coverage & popular support for the campaign


fair trade towns beyond the north: expanding into the global...

Documents