faculty of creative industries and business department of management and marketing 2015 māori...
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Faculty of Creative Industries and Business
Department of Management and Marketing
2015
Māori BusinessNgaire Molyneux
Department of Management and MarketingFaculty of Creative Industry and Business
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Sept 09 Stand out in a Crowd
Sept 23 PPD Business Forum
… where we will facilitate a panel discussion featuring some of New Zealand’s most inspiring business leaders. This is a unique opportunity to ‘undress’ the qualities that drive success by these successful business leaders.What is it that inspires these people to learn more, do more and become more? How have they overcome obstacles to increase their business performance?
Link to register: http://us3.campaign-archive2.com/?u=b2a9f46e28f5c0ab9e6ff57a9&id=b6c62ffcbc&e=1e91a32efd
Admin
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Marae protocol and briefing from Hohepa
Additional material on Moddle Week 7
Maori Business lecture courtesy Ngaire
Finalising Teams
Assign Two and Three- need to check in with each of you
Marking?
Marae Visit Tuesday 15th meet 182-2001 3pm for 3.10 outside Marae 3.15 to 4.15 concluding in wharekai for light refreshments
Week 7 BSNS5600 Evening class
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Nga mihi nui kia koutou, nga tauira (students) o te whare
wananga o wairaka (Unitec)
Mataatua te waka (canoe)
Ohinemataroa te awa (river or ocean)
Maunga Pōhatu o Taiarahia oku Maunga (mountain)
Ko Tuhoe te iwi (Tribe)
Ko Ngatirongo te hapu (subtribe)
Tauarau te marae (village)
Pepeha
DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Kaupapa Māori Entrepreneurship: Henry (2007)
defined it as, “entrepreneurial flair, underpinned by a
sense of commitment to Māori community, whether it
be whanau, hapu or iwi….entrepreneurship and
innovation for, with Māori”.
• Kaupapa Māori – A Māori world view
Kaupapa Māori
DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Māori are among the most entrepreneurial indigenous ethnicities in the world (GEM 2005)
• Commerce, entrepreneurship and business enterprise was a central feature of Traditional Māori life
• Trading within and between hapu and iwi was common.
What is Māori Business
>>DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Māori Business aimed at providing for the;
• Physical, social and spiritual wellbeing of whanau, hapu and iwi groups
• Protecting and building the resource base (kaitiakitanga)
• Assets and resources were collectively ‘owned’ .
• Multiple bottom line, “social, cultural, environmental, spiritual, economic goals.
Characteristics of Māori Business
>>DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Rangatiratanga: (leadership, authority, guardianship and ownership rights)
1. Management for current and future requirements.
2. Strategic development and oversight,
3. Relationship development and maintenance,
4. Problem-solving, conflict resolution and peace-making,
5. Adaptation, risk analysis and management.
What is Māori Business
>>DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Control and strategic decision-making vested primarily in rangatira
• Tino Rangatiratanga – Self determination.
What is Māori Business
>>DEPARTMENT OF MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Features that identify a Māori Business as being Māori are flexible and may be; Māori shareholding 2degrees ( 20%)
https://www.2degreesmobile.co.nz/company/
Shotover Jet (100% )http://www.shotoverjet.com/
Nga Tahu Tourism (100%) (11 mins)
http://www.ngaitahutourism.co.nz/
What is Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Māori ownership, partnership, joint ventures with other Māori businesses
Koru Cabs - exclusive crew carrier to our national airline.http://www.tpk.govt.nz/en/mo-te-puni-kokiri/kokiri-magazine/kokiri-25-2012/maori-taxi-co-first-off-the-rank/#.Ve9QeJdH69Y
Wijohn Consulting group.- Now Deloitte New Zealandhttps://nz.linkedin.com/pub/leon-wijohn/40/2a1/5a7
What is Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Organisational culture reflecting Māori values Tainui Group Holdingshttp://www.tgh.co.nz/default.asp?sid=1&cid=&aid=
Having Māori staff (Te Reo specialists)https://www.youtube.com/watch?v=FB66XrTeTk4
What is Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Using Māori values in business practices, branding, and marketing (most of them)
Tohu Wines
http://www.tohuwines.co.nz/page/home.aspx
Mangatu Blocks Corporation
http://www.mangatu.co.nz/about-mangatu/
Tamaki Tourshttp://www.tamakitours.com/tamaki-corporate/welcome-to-tamaki-heritageexperience_idl=2_idt=3038_id=17511_.html
What is Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Māori businesses are businesses or enterprises that are:
• Owned by Māori and/or• Fully or substantially controlled by Māori, and/or• Operating according to traditional and/or contemporary Māori
culture and values
There are similarities between Māori businesses and New Zealand businesses
Some Māori businesses operate in an identical manner to non-Māori businesses.
What is Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
The unique factors to Māori business from general’ businesses in New Zealand can be broken down into two main categories:
Legislative and Māori Culture / ValuesLegislation specific to Māori Business Includes• Māori Reserved Lands Act (1997)• Te Ture Whenua Māori Act (1993)• Māori Fisheries Act (2004)
Unique Factors to Māori Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Māori Values Tikanga (ways of doing business)Kotahitanga: Māori unity, shared sense of belongingTino rangatiratanga: Self-determination, ownership, controlWhanaungatanga: An ethic of belonging, kinshipKaitiakitanga: Guardianship of natural resourcesWairuatanga: SpiritualityManaakitanga: Hospitality, generosity, care, and givingTuhono: Cross-sectoral alignment of Māori aspirations on all dimensionsPuawaitanga: The best possible return is sought on integrated goalsPurotu: Multiple responsibilities and levels of accountability
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Issues for Māori (& Pakeha) Business Interests
Collective ownership of Māori Assets
(cannot use as security for loans, or sell easily)
Intellectual property (taonga) ownership
( Branding & marketing imagery, knowledge)
Treaty of Waitangi claims
(Wai 262 et al)
tino rangatiratanga “full authority”
taonga katoa “all their treasured things”
(traditional knowledge, artistic, cultural works, important places, flora and fauna).
Issues Māori Business
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Between Māori and the Crown
• Gave Tino Rangatiratanga over Taonga Katoa to Māori (there were translation difficulties)
• Gave right to govern and enact laws to Crown.
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
Treaty of Waitangi (a partnership)
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Treaty recognised Māori ownership of their lands and other properties, gave Māori the same rights as British citizens. The 3 principles are Protection, Participation and Partnership.
Provides immense opportunities for business with laid down principles
Helps unleash and discover economic, cultural potential of Whanau, Hapu, Iwi
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
Treaty of Waitangi (a partnership)
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Makes New Zealand/ Aotearoa a bicultural nation• Tangata whenua (people of the land)• Tangata tiriti (people of the treaty)
Treaty of Waitangi
>>DEPARTMENT TITLE EDIT IN HEADER & FOOTER
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Māori business leaders understand that business is grown through relationships
• Māori can balance social and economic objectives
• Māori can take a long-term as well as sustainable perspective
• Māori business is increasingly investing, lifting productivity, diversifying and moving up the value chain.
Opportunities
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• The Māori owned asset base has an estimated worth of $36 billion
• The collectively owned Māori economy is exposed to the primary sectors of farming, forestry and fishing and has grown faster than the New Zealand economy from 2000-2005
• Māori enterprises are significant contributors to economic performance and important players in export-oriented primary industries (BERL 2011).
• http://www.westpac.co.nz/rednews/business/maori-business-is-new-zealand-business/
Opportunities
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Māori culture is a point of difference for Māori businesses and entrepreneurs
• Māori culture can be seen as a latent competitive advantage for New Zealand.
Opportunities
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• This competitive advantage provides a vehicle for innovation as well as internationalisation of products and services
Opportunities
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
• Improvements in one impact positively for the other as the same social and economic drivers underpin both economies
• If the Māori economy can continue to be grown at the same rate or faster than the New Zealand economy, it will produce a win-win situation creating more jobs and growth for all New Zealand.
• Māori and non-Māori interests are complementary and Māori success does not detract from or lessen the prospects of other New Zealanders
Impact on General Business
>>DEPARTMENT MARKETING AND MANAGEMENT
>>FACULTY OF CREATIVE INDUSTRIES AND BUSINESS
Impact on General Business
>>DEPARTMENT MARKETING AND MANAGEMENT
• Central to economic development realisation for Māori and for Aotearoa is the partnership relationship embodied in the Treaty of Waitangi.
• Māori are committed to New Zealand’s success