faculty of computer science and...

FACULTY OF COMPUTER SCIENCE AND MATHEMATICS

ENTREPRENEURSHIP (ENT300)

‘DOCTOR COMPS REPAIRING AND MAINTENANCE’

PREPARED FOR:

NORHAFIZAH ABDUL RAZAK

PREPARED BY:

MUHAMAD AMEERIDZUAN B NOORFIZAN (2013466884)

AWAIS QARNI B ABDUL MAJID (2013608406)

ADAM FIKRI B FADLI ASHARI (2013627678)

MOHD SHAHRUL NIZAM B ABDULLAH (2013893458)

NUR NAZIRAH NAJEEHA BT AHMAD KAMAL (2013221204)

NURSYAHIRAH BT ROSLI (2013424784)

Diploma in Computer Science,

MARA University of Technology (Johor Branch, Segamat Campus),

KM12 Jalan Muar,

85009 Segamat,

Johor DarulTakzim.

Lecturer of ENT300

MARA University of Technology (Johor Branch, Segamat Campus),

KM12 Jalan Muar,

85009 Segamat,

Johor DarulTakzim. 1st January 2014

Madam,

Submission of Business Plan Proposal (ENT300)

Refer to the subject stated above; we would like to submit the proposal of our final project

paper for ENT300 subject.

2. This business plan was completed according to the guidelines and requirements

given according to subject related. This business plan is build up to serve as a guide and

prototype for a business proposed deal which covers the top management which is started

with general manager followed by the administration, marketing, operation and financial

manager.

3. We hope that our business plan that we recommended does fulfil your obligations. If

there are any error or lack in any part are fully depends on us. Besides, we appreciate to any

comments or remarks on our project in order to help us to improve it and also to ourselves

as well.

4. Thank you for your guidance and time to go through our business plan and analyzing

it. With all our efforts, we hope that you will approve this business plan that we produced.

Finally, with the cooperation that arises among us can enhance a good collaboration.

Thank you.

Yours sincerely,

…………………………..

(MuhamadAmeeridzuan Bin Noorfizan)

General Manager,

Doctor Comps Repairing and Maintenance

GROUP:

JCS1105D

ENTREPRENEURSHIP (ENT300)

FINAL PROJECT

PREPARED BY:

MUHAMAD AMEERIDZUAN B NOORFIZAN (2013466884)

AWAIS QARNI B ABDUL MAJID (2013608406)

ADAM FIKRI B FADLI ASHARI (2013627678)

MOHD SHAHRUL NIZAM B ABDULLAH (2013893458)

NUR NAZIRAH NAJEEHA BT AHMAD KAMAL (2013221204)

NURSYAHIRAH BT ROSLI (2013424184)

5th JULY 2015

CONTENT

ACKNOWLEDGEMENT

INTRODUTION OF COMPANY

Executive summary

Details of company

Purpose

COMPANY OF BACKGROUND

Background of the Business

PARTNERSHIP BACKGROUND

Partnership details

Partnership agreement

ADMINISTRATION PLAN

Introduction

Organizational chart

Company location

Schedule of task responsibilities

Schedule of remuneration

List of equipments

Administration budget

MARKETING PLAN

Service descriptions

Target market

Market analysis

Market channel

Market size

Competitors

Sales Forecast

Market shares

Market Strategy

Marketing Budget

OPERATIONAL PLAN

Introduction

Business premise layout

List of equipment


Operation budget

FINANCIAL PLAN


Objectives

Financial Strategies

Steps in Financial plan

Cost of contribution

Project implementation cost

Pro forma cash flow

Pro forma income statement

Pro forma balance sheet

Financial analysis

Conclusion

APPENDIX

INTRODUCTION OF

COMPANY

EXECUTIVE SUMMARY

Doctor Comps (DC) Repairing and Maintenance is an in-home PC maintenance

service that repairs desktop, laptop and monitor, beside from that we also provide PC

upgrading components and PC cleaning service. Our business is located in area Subang,

Selangor.

We saw the opportunity in this company potential where we could develop a good

business which we could provide the community an easy way to have computer repairs and

maintenance. Besides that we saw that our in-home service could also help us learn more

on customer creating long-term relationships with them.

Furthermore, we believed that we will successfully compete with our competitors in a

few years ahead. This is because our company focus on the customer needs and problem,

and we will try to create a good consistency service to gain their trust in us. Moreover we are

helping the community to grow in the IT field.

We saw the opportunity that this business has the potential of success provided that

it is handled efficiently. We aim to help improve the community understanding in the IT field

for that we are entering a technological era.

INTRODUCTION

Name of the Company: Doctor Comps Repairing and Maintenance

Nature of Business: Repairing and maintenance

Industry profile: Our business is owned actively by partnership and name as Doctor

Comps Repair and Maintenance. We repair desktop, laptop and monitor while

providing from basic PC maintenance and PC cleaning too upgrading PC

component.

Location of the Business:Jalan USJ 25/1, 47650 Subang Jaya, Selangor.

Date of the Business Commencement:1 January 2016

Factors in Selecting the Proposed Business: We choose this business because

we want to provide help to our community so that it could grow in the IT field. Besides

that, we see a good business opportunity in this field of business and plan to improve

our knowledge on IT.

Future Prospects of the Business: This business has good future prospects. It is

because it has highly demand because we are preparing new and unique services

and it differs from others services. In three years in the future, we aim to have a

consistent business. In addition, we are also planning to expand our wings by

opening several branches around Peninsular Malaysia. Plus, in six years in the

future, our next goal is to have our own building and there will be more extension

services provided by our tuition centre.

Logo of the Company:

Description of Logo:

o Black and white = classic style theme of the shop

o Spanner =represent repair and maintenance

o Dc = short form for Doc.Comps

Vision: To be successful growing business that helps low-income communities by

providing low-cost, high quality computer service and equipment in the

neighbourhood most in need of it.

Mission:

i. To provide a high quality, affordable computer support services.

ii. To help expend the community knowledge on IT field.

iii. Giving a good consistency performance in our service.

Objective: For objectives, we are using SMART concept to make sure our business

achieve on what we want and also our target.

i. S (specific):We provide specific service to our customer.

ii. M (measurable): We measure our target market for certain years to observe if

our business achieves the target market in the future.

iii. A (achievable): Our target is to make sure our customer get excellent services.

iv. R (realistic): To become aware on what customer want and desired of.

v. T (time based): We target to deliver our services on time.

PURPOSE

As we know business plan is one of the tools that required to be prepared in order to open

the business. Business plan is written documents which describe the purposed business to

be undertaken in the comprehensive manner. It is also known as a project paper, working

paper, business proposal or prospectus.

A business plan is a written summary of entrepreneur, purpose business venture; it’s

operational and financial detail, its target market opportunities and strategies, and its

manager’s skill and ability. The plan serves as an entrepreneur’s road map on a journey

toward building a successful business. It described the direction of the company is taking,

what its goal are, where it’s want the company to be, and how it’s going to get there. They

are many purposes of business plan as below:

To give a chance to entrepreneur to view evaluate the business

To make a research and evaluate whether the business are having profit or loss

The venture capitalist, investor and banker in order to raise capital and obtain

support for the venture

As guidelines to routine management in the business

To give management an opportunity for entrepreneur to assess, view an appreciate

the business venture objectively, critically and practically

To evaluate the project viability and growth potential

Hopefully this plan can be used to convinced the business achieve the target and gift a good

profit.

COMPANY

BACKGROUND

BACKGROUND OF THE BUSINESS

Name of the business : Doctor Comps repair and maintenance

Business Address :Jalan USJ 25/1, 47650 Subang Jaya, Selangor.

Correspondence Address :Jalan USJ 25/1, 47650 Subang Jaya, Selangor.

Telephone number : 03 - 60434390

Form of business : Partnership

Main business activity : Repairing and maintenance

Date of business registration :30 September 2015

Date of commencement :1 January 2016

Business registration number :MJ34283926-W

Name of bank :Maybank

Bank account number :01173100865

MANAGER

Name : MuhamadAmeeridzuan Bin Noorfizan

Permanent Address : No. 17, LorongAz-Zaharah 10/4A, Shah Alam 2, 42300 Bandar BaruPuncak

Alam, Kuala Selangor, Selangor

Correspondence Address : No. 17, LorongAz-Zaharah 10/4A, Shah Alam 2, 42300 Bandar

BaruPuncakAlam, Kuala Selangor, Selangor

Telephone Number : 012-6806029

Date of birth : 24th April 1990

Age : 25 years old

Marital Status : Married

Academic Qualification : Diploma in Computer Science

Course Attended : Team Building with UiTMSegamat, Johor entrepreneurs

Skills : Entrepreneurship skills, interpersonal skills, communication skills,

computer skills, decisional skills and informational skills

Experiences : Ex supervisor at ASAP SDN. BHD.

ADMINISTRATION EXECUTIVE

Name : AwaisQarni Bin Abdul Majid

Permanent Address : Lot 2346 Seri Intan, SimpangTiga, Batu 6 ¾ Gombak, 53100 Kuala Lumpur,

Selangor

Correspondence Address : Lot 2346 Seri Intan, SimpangTiga, Batu 6 ¾ Gombak, 53100 Kuala

Lumpur, Selangor


Date of birth : 23th October 1990

Age : 25 years old

Marital Status : Single

Academic Qualification : Diploma in Computer Science,

Bachelor in Computer Science

Course Attended : Team Building with Compass UiTMSegamat Johor

Skills : Interpersonal skills, communication skills, computer skills

Experiences :EX manager at EZ Computer Sdn. Bhd

MARKETING EXECUTIVE

Name : Adam Fikri Bin FadliAshari

Permanent Address : No 5, JalanCempaka Sari 9, Taman Cempaka, 42700 Banting Selangor

Correspondence Address : No 5, JalanCempaka Sari 9, Taman Cempaka, 42700 Banting

Selangor


Date of birth : 13th April 1994

Age : 21 years old



Course Attended : Team Building with Compass UiTMSegamat Johor

Skills : Interpersonal skills, communication skills, computer skills,

marketing skills

Experiences : Ex manager at Secret Recipe

OPERATION EXECUTIVE

Name : NurNazirahNajeehaBinti Ahmad Kamal

Permanent Address : Lot 6281, JalanMelati 3, Taman Indahpura, Bandar Kulaijaya, 81000

Kulaijaya, Johor

Correspondence Address : Lot 6281, JalanMelati 3, Taman Indahpura, Bandar Kulaijaya, 81000

Kulaijaya, Johor


Date of birth : 25th May 1990

Age : 25 years old

Marital Status : Married


Course Attended : -


technician skills

Experiences : Technician at JVC SDN. BHD.

OPERATION EXECUTIVE

Name : NursyahirahBintiRosli

Permanent Address : No. 2, JalanLayang 12, Taman Perling, 81200, Johor Bahru, Johor

Correspondence Address : No. 2, JalanLayang 12, Taman Perling, 81200, Johor Bahru, Johor


Date of birth : 2th July 1992

Age : 23 years old



Course Attended : -


technician skills

Experiences : Technician at JVC SDN. BHD.

FINANCIAL EXECUTIVE

Name : Mohd. ShahrulNizam Bin Abdullah

Permanent Address : B-10-15, Taman DamaiMewah B, Jalan Taman DamaiMewah, 43000 Kajang,

Selangor

Correspondence Address : B-10-15, Taman DamaiMewah B, Jalan Taman DamaiMewah,

43000 Kajang, Selangor


Date of birth : 16th January 1992

Age : 23 years old



Course Attended : -

Skills : Interpersonal skills, communication skills, computer skills, financial

skills

Experiences :

PARTNERSHIP AGREEMENT

This agreement will bind the partners with the following aspect

Type of business

The business has been registered under Registered of Business using the name of Doctor Comps

repair and maintenance. This business is generally promote repairing and maintaining computers in

Shah Alam, Selangor.

Term

The partnership shall begin on ( ), and shall continue until terminated.

From the consent of all partners, we agreed that:

I. Run the company until terminated.

II. Prohibited from dissolving the business without the consent of other partners to other

partners.

Capital

The capital of the partnership shall be contributed in cash by the partners as follows:

I. A separate capital account shall be maintained for each partner.

II. Neither partner shall withdraw any part of their capital account.

III. Upon the demand of either partners, the capital accounts of the partners shall be

maintained at all times in the proportions in which the partners share in the profits and

losses of the partnership.

IV. Only one of the partners contributes for the capital. The amount is:

Profit and loss

The net profits of the partnership shall be divided equally between the partners and the net losses

shall be borne equally by them. A separate income account shall be maintained for each partner.

Partnership profits and losses shall be charged or credited to the separate income account of each

partners. If a partner has no credit balance in their income account, losses shall be charged to their

capital account. The partners will distribute profit according to capital distribution. Any losses will be

liable among partner equally according to Partnership Act 1961.

Salaries and Withdrawals

Neither partner shall receive any salary for services rendered to the partnership. Each partner may,

from time to time, withdraw the credit balance in their income account.

Interest

No interest shall be paid on the initial contributions to the capital of the partnership or on any

subsequent contributions of capital.

Perquisite

Any additional pay is to follow current profit and will be present in the end of annual financial

report.

Partnership Property

Owned by the partnership and partners because it is not separate legal entity (Partnership Act 1961

S.22)

Management Duties and Restrictions

The partners shall have equal rights in the management of the partnership business, and each

partner shall devote their entire time to the conduct of the business. Without the consent of the

other partner neither partner shall on behalf of the partnership borrow or lend money, or make,

deliver, or accept any commercial paper, or execute any mortgage, security agreement, bond, or

lease, or purchase or contract to purchase, or sell or contract to sell any property for or of the

partnership other than the type of property bought and sold in the regular course of its business.

Banking

All funds of the partnership shall be deposited in the name of the ( ) in such checking account or

accounts as shall be designated by the partners. All the withdrawals there from are to be made upon

checks signed by either partner.

Books

The partnership books shall be maintained at the manager office of the partnership, and each

partner shall at all-time have access thereto. The books shall be kept on a fiscal year basis, and shall

be closed and balanced at the end of each fiscal year. An audit shall be made as of the closing date.

Voluntary Termination

The partnership may be dissolved at any time by agreement of the partners, in which event the

partners shall proceed with reasonable promptness to liquidate the business of the partnership. The

partnership name shall be sold with the other assets of the business. The assets of the partnership

business shall be used and distributed in the following order:

I. To pay or provide for the payment of all partnership liabilities and liquidating expenses and

obligations.

II. To equalize the income accounts of the partners.

III. To discharge the balance of the income accounts of the partners.

IV. To equalize the capital accounts of the partners.

V. To discharge the balance of the capital accounts of the partners.

Death

Upon the death of either partner, the surviving partner shall have the right either to purchase the

interest of the decedent in the partnership or to terminate and liquidate the partnership business. If

the surviving partner elects to purchase the decedent’s interest, he shall serve notice in writing of

such election, within three months after the death of the decedent, upon the executor or

administrator of the decedent, or, if at the time of such election no legal representative has been

appointed, upon any one of the known legal heirs of the decedent at the last-known address of such

heir.

a) If the surviving partner elects to purchase the interest of the decedent in the partnership or

the close members of the family upon the entire death partner share can make the

transmission of the state, the purchase price shall be equal to the decedent’s capital

accounts as at the date of their death plus the decedent’s income account as at the end of

the prior fiscal year, increased by their share of partnership profits or decreased by their

share of partnership losses for the period from the beginning of the fiscal year in which their

death occurred until the end of the calendar month in which their death occurred, and

decreased by withdrawals charged to their income account during such period. No

allowance shall be made for goodwill, trade name, patents, or other intangible assets except

as those assets have been reflected on the partnership books immediately prior to the

decedent’s death; but the survivor shall nevertheless be entitled to use the trade name of

the partnership.

b) Except as herein otherwise stated, the procedure as to liquidation and distribution of the

assets of the partnership business shall be the same as stated in paragraph 10 with

references to voluntary termination.

Arbitration

Any controversy or claim arising out of relating to the agreement or the breach here of, shall be

settled by arbitration in accordance with the rules then obtaining, of the Malaysian Arbitration

Association, and judgement upon the award rendered may be entered in any court having

jurisdiction thereof with witnesses whereof the parties have signed this agreement.

Bankruptcy or Dissolution of Partnership

I. When the partner is found lunatic, permanently unsound mind [Partnership Act 1961 S.37

(a)]

II. When a partner permanently incapable of performing his part of the partnership contract

[Partnership Act 1961 S.37 (b)]

o When a partner calculated to affect prejudicially the carrying on the business [Partnership

Act 1961 S.37 (c)]

i. When the partner wilfully or persistently commits a breach of the partnership

agreement or otherwise [Partnership Act 1961 S.37 (d)]

Verify, I MuhdAmeeridzuan Bin Noorfizanto be part of partner for Doctor Comps repair and

maintenance. I promise to accomplish every duty and assigned and willing to give full commitment

toward the organization management. I also promise to obey all the rules and regulation that been

stated by Partnership regulation.

Your Faithfully,

……………………………………………

Name: MuhdAmeeridzuan Bin Noofizan

Verify, I AwaisQarni Bin Abdul Majid to be part of partner for Doctor Comps repair and




Your Faithfully,

……………………………………………

Name: AwaisQarni Bin Abdul Majid

Verify, I Adam Fikri Bin FadliAsharito be part of partner for Doctor Comps repair and maintenance. I

promise to accomplish every duty and assigned and willing to give full commitment toward the

organization management. I also promise to obey all the rules and regulation that been stated by

Partnership regulation.

Your Faithfully,

……………………………………………

Name: Adam Fikri Bin FadliAshari

Verify, I NurNazirahNajeehaBinti Ahmad Kamal to be part of partner for Doctor Comps repair and




Your Faithfully,

……………………………………………

Name: NurNazirahNajeehaBinti Ahmad Kamal

Verify, I NursyahirahBintiRosli to be part of partner for Doctor Comps repair and maintenance. I

promise to accomplish every duty and assigned and willing to give full commitment toward the

organization management. I also promise to obey all the rules and regulation that been stated by

Partnership regulation.

Your Faithfully,

……………………………………………

Name: NursyahirahBintiRosli

Verify, I Mohd. ShahrulNizam Bin Abdullah to be part of partner for Doctor Comps repair and




Your Faithfully,

……………………………………………

Name: Mohd. ShahrulNizam Bin Abdullah

ADMINISTRATION

PLAN

INTRODUCTION

Name of the business : Doctor Comps Repairing and Maintenance

Business Address :Jalan USJ 25/1, 47650 Subang Jaya, Selangor

Telephone number : 03 - 60434390

Email : [email protected]

Website :www.DocComps.com.my

Administration plan bring the means of the management of our company regarding

the management of the internal affairs of the business. Administration plan will lead to a

better systematic flow of operation within the organization and aims to achieve a good

quality of service to customers. The company of ours which is Doctor Comps Repairing and

Maintenanceis managed by onemanager and five executive which are ledby the Manager.

The respective are MuhamadAmeeridzuan bin Noorfizan(Manager), AwaisQarni bin Abdul

Majid (Administration executive), Adam Fikri bin FadliAshari(Marketing executive),

NursyahirahbintiRosli&NurNazirahNajeehabinti Ahmad Kamal (Operation executive) and

MohdShahrulNizam (Financial executive).

Based on the administration chart,manager responsible for the overall flow of the

business and he will be helped by 4 different office which is operation, marketing, financial

and administration. In administration plan, it will brief deeper in terms of duties and

responsibilities of every department including workers. This has been summarized through

job designation table and job description at the upcoming pages. Employees’ incentive had

also been included in the administration plan to ensure the employees receive their benefits

in working at our company. Table of remuneration, administration expenses and budget are

also included in this administration plan.

mailto:[email protected]

http://www.doccomps.com.my/

ORGANIZATION CHART

Structure based on function is a line organizational structure based on functions

suitable for business organizations that emphasize functional specialties to perform tasks.

Activities may be divided into marketing, financial, administration and operation.

Manager(Ameeridzuan bin

Noorfizan)

Operational Executive 1

(Nursyahirah binti Rosli)

Operational Executive 2

(Nur Nazirah Najeeha binti Ahmad Kamal)

Administrative Executive

(Awais Qarni bin Abd Majid)

Financial Executive (Mohd Shahrul Nizam

bin Abdullah)

Marketing Executive ( Adam Fikri bin Fadli

Ashari)

BUSINESS LOCATION

SCHEDULE OF TASK RESPONSIBILITES

POSITIONS

TASKS & RESPONSIBILITIES

Manager

Responsible in managing the company

towards the vision, mission and the

objectives of the company.

To identify and plan the business objective,

highlight the regulations and business

procedures in order to achieve the

objective.

To plan, implement and control the overall

management of the business.

Acts as a decision marker and cooperate in

gaining ideas to improve the business.

Monitor the activities to ensure that all are

being accomplished as planned.

Administrative Executive

Responsible in administration activities and

arrange the entire personnel administration

plan.

To make sure the systematically of the

management system.

Controlling and handling the staff salary

To make sure the staff welfare always

being concern.

To deliberate the tasks and job description

of the staff.

Marketing Executive

Develop new marketing strategies to

promote the company’s services and

image.

Develop company maximize its profits and

market share while, ensuring that the users

are satisfied.

Organize and analyze market research and

surveys, and generate report on services.

Develop policy among users and staffs.

Operational Executive

Ensure that the achievements and to

achieve the set standard.

Control all the technical side of the

business operation.

Ensure that our staffs are able to provide

good services by preparing all the materials

required.

Act as researcher and analyst to satisfy the

customer’s needs and wants to achieve

target.

Financial Executive

Responsible of the cash flow and

budgeting plan of the business.

Analyzing, controlling and record the

money cash flow of the business.

Preparing annual account and advisor in

financial aspects.

Using efficient and effective ways to

increase sales and profit to make sure

good development of business.

NUMBER OF PERSONNEL

No . Position in Company No. Of staff

1 Manager 1

2 Marketing Executive 1

3 Operational Executive 2

4 Financial Executive 1

5 Administrative Executive 1

6 Technician 3

TOTAL 9

SCHEDULE OF REMUNERATION

Position No. Monthly

Salary (RM)

EPF

Contribution

(8%) (RM)

SOCSO

(RM)

Amount (RM)

Manager 1 1300 104.00 26.00 1430.00

Marketing

Executive

1 1200 168.00 132.00 1500.00

Administrative

Executive

1 1200 168.00 132.00 1500.00

Operational

Executive

2 2400 336.00 264.00 3000.00

Financial

Executive

1 1200 168.00 132.00 1500.00

TOTAL (RM) 6 7300 1040 815 8930.00

OFFICE EQUIPMENT

Hardware

Picture Name/quantity Price (RM)

Printer x1

390

Laptop x3

7000

Printer ink (1 set)

40

Stationaries

Picture Name/quantity Price (RM)

Ruler x2

2

Liquid Paper x2

9

Eraser x2 box

2

Stapler x1

4

Pencil Holder x2

10

A4 Paper x1

8.50

Ring File x2

11

Pencil x1 set

3

Pen x1 set

5

LIST OF OFFICE EQUIPMENTS

Office furniture and Hardware

No. Item Description Quantity Price Per Quantity (RM) Total Price (RM)

1. Printer 1 390.00 390.00

2. Laptop 3 2333.33 7,000.00

3. Printer Ink 1 40.00 40.00

4. Fax and Telephone 1 250.00 250.00

5. Chairs and Table 12 80.00 480.00

6. Rack 1 35.00 35.00

7. Air Conditioner 2 1500.00 3,000.00

Total 11,195.00

List Of Stationaries

No. Item Description Quantity Price Per Quantity (RM) Total Price (RM)

1. Pen 12 1.50 18.00

2. Pencil 5 0.80 4.00

3. Ring File 2 8.00 16.00

4. A4 paper 20 9.00 180.00

5. Pencil Holder 2 2.00 4.00

6. Stapler 2 4.00 8.00

7. Eraser 10 0.70 7.00

8. Liduid Paper 10 4.50 45.00

9. Ruler 2 0.40 0.80

10. Address book 2 3.50 7.00

11. Cash Bill Book 17 4.00 68.00

12. Cheque Record Book 8 3.50 28.00

13. Computer Form 6 6.00 36.00

14. CD-R/CD-RW 1 SET 11.50 11.50

15. DVD-R/DVD-RW 1 SET 14.50 14.50

16. Hard Disk ( 1 TERA) 2 150.00 300.00

Total 747.80

ADMINISTRATION BUDGET

Items Fixed Assets Monthly Expenses (RM)

Other Expenses (RM)

Total (RM)

Deposit 1,000.00 1,000.00

Rental 8,000.00 * 8,000.00

Cost of Remuneration (Salary)

8,930.00 8,930.00


Other Expenses (RM)

Total (RM)

Printer 390.00 390.00

Laptop 7,000.00 * 7,000.00

Fax and Telephone 250.00 250.00

Chairs and Table 480.00 480.00

Rack 35.00 35.00

Air Conditioner 1,500.00 1,500.00

Printer Ink 40.00 40.00

Sub Total 9695.00

Items Fixed Assets Monthly

Expenses (RM) Other Expenses

(RM) Total (RM)

Pen 18.00 18.00

Pencil 4.00 4.00

Ring File 16.00 16.00

A4 paper 180.00 180.00

Pencil Holder 4.00 4.00

Stapler 8.00 8.00

Eraser 7.00 7.00

Liquid Paper 45.00 45.00

Ruler 0.80 0.80

Address book 7.00 7.00

Cash Bill Book 68.00 68.00

Cheque Record Book 28.00 28.00

Computer Form 36.00 36.00

CD-R/CD-RW 11.50 11.50

DVD-R/DVD-RW 14.50 14.50

Hard Disk (1Tera) 300.00 300.00

Sub Total 747.80

Utilities Fixed Assets Monthly


(RM) Total (RM)

Water 50.00 50.00

Electricity 800.00 800.00

Telephone Bill 50.00 50.00

Internet 130.00 130.00

Sub Total 1030.00

Other Expenditure Fixed Assets Monthly Expenses (RM)

Other Expenses (RM)

Total (RM)

Business Registiration 80.00 80.00

License 300.00 300.00

Sub Total 380.00

Total 27,050.70

MARKETING PLAN

SERVICE DESCRIPTIONS

The following is an overview of our main services by category:

Service Details Price

PC cleaning RM 15

Memory Installation ( RAM ) Rm 2 + device

Peripheral Device Installation Rm 3 + device

Softwatre Installation ( Window 7, 8, 10 ) RM 50

Basic Computer Data Recovery RM 25

Pickup/Delivery Services RM 10

On-Site Services RM 5

TARGET MARKET

Target market can be identified as a group of customers that have needs and wants that can

be satisfied by products and services supplied by the business.

For target market, we are focusing onto selling our services to individual customers; we have

identified several types of customers in the market. Basically, we are aiming at major groups which

are families that have personal computers in their home.

This is exactly why we decided to open up our first shop in SUBANG JAYA. This is because the

majority of population in SUBANG JAYA have personal computers in their home. These areas also

have many apartment and houses. The more families are moving in, they will make our aim even

much realistic to be accomplished. Therefore, it will be easy for us as a service centre organization to

reach our target market.

MARKET ANALYSIS

Estimation for people that used computer is 297, 484.

The amount of computer that estimated to be used our services from company is 118, 994.

The amount of computer that estimated to be used our services from school is 74, 371.

The amount of computer that estimated to be used our services from home is 104, 119.

Sales

COMPANY SCHOOL HOME

MARKETING CHANNEL

As a service and repairing centre that offer several of services, we decided to use direct channel

method. Direct channel means distributing our services directly from us to the customer. By using

this method, we will benefit greatly as we have the complete control over our services. Any

miscommunication between us and the customer can be minimized as we directly communicate

with our customer without using any middleman.

Direct Channel

Doctor Comp repairs and maintenance

Targeted market

MARKET SIZE

Market size is total potential purchase that is expected from the target market. Estimation of

market size required information regarding the particular market the business intends to enter. The

potential purchase includes purchase of the competitor within the same market.

SUBANG JAYA is where there are many infrastructure and services provided to its

surrounding. SUBANG JAYA also surrounded with working place, schools, food courts and housing

area. Besides that, SUBANG JAYA also provided with public transportation such as busses, taxis and

train. Furthermore, there are two shop lots situated in SUBANG JAYA. Population in Subang Jaya is

708,296 people.

Estimated the residence that will come to this shop:- 708,296 x 60% = 424,977 people.

Focused around: 50km (from our shop) which estimated only 424,977 people

MARKET SEGMENTATION

We have decided that Doctor Comps Repair and Maintenance would adopt specific target

marketing instead of mass marketing to tailor the marketing mix (price, place, promotion) in order to

satisfy our customer’s need.

Basically, we are segmenting our market using demographic segmentation:

MARKET SEGMENTATION VARIABLE/BASES

1. Demographic

Location segmentation Uniwes Technology SdnBhd

Qmspro Training & Consultancy

Courts SdnBhd

Mydin Wholesale Hypermarket

COMPETITORS

At our location, Doctor compshas some competitors which are the same business like us.

Doctor comps has a competitors as the major competitors in tuition centre which is Asia cyber cafe.

We look competitor as an incentive to improve our company to be good in providing the best

services to customer. Doctor comps also takes the competitors as healthy challenge. It just wants to

make a variety in market competitors especially at SUBANG JAYA. Therefore, customer can also have

many choices to meet their preferences. At the same time, Doctor comps will also provide good and

quality services to meet their expectation and satisfying their wants.

COMPETITORS STRENGTH WEAKNESS

1. CLnet Solution

17, Jalan USJ 14/1e

Usj 14 47630 Subang Jaya

Selangor

Well known at Subang Jaya.

Provide reasonable fees.

Located near to houses.

Repair and maintenance are not quality because the technician are not highly skilled.

Do not provide many types of items.

2. Ezytronics

20, Jalan USJ 1/1C, Regalia Business Centre,

47620 Subang Jaya, Selangor

Provides various of hardware brands.

They have their own academy to train high class workforce.

Located near to new building development. Noisy and air pollute.

STRENGTH AND WEAKNESSES

STRENGTH WEAKNESSESS

We provide good quality service to all our customers.

Since we are a new company, we might not have many experiences like our competitors.

We carry out our services according to our customer’s preferences. Customer can choose what, and which to change or repair.

Our company is located at a new place in Subang. Therefore, people might not know our existence.

We can service customer’s computer at their home.

We charge the customer if they want us to repair and services their computer at their house.

Our item’s prices are affordable by any computer users.

Competitors have more experiences and more trusted by customers.

DIFFERENCES AND SIMILARITIES

SIMILARITIES DIFFERENCES

Offer various of computers items. Services at customer home.

We provide good quality services to all our customers.

We hire the professional technician for our customers.

STRATEGY TO OVERCOME COMPETITORS

More user friendly than our competitors.

Offer higher quality of repairing than our competitor’s quality.

Provides higher quality of equipment.

Provides free gifts or monthly maintenance gifts.

SALES FORECAST

SALES FORECAST FOR DOCTOR COMPS

YEAR 1

MONTH , REPAIRING AND MAINTAINING SERVICES

JANUARY RM21,040.00 RM2,040.00

FEBRUARY RM20,640.00 RM1,400.00

MARCH RM21,800.00 RM1,800.00

APRIL RM19,500.00 RM980.00

MAY RM19,900.00 RM900.00

JUNE RM21,600.00 RM1,600.00

JULY RM20,400.00 RM1,300.00

AUGUST RM20,800.00 RM1,850.00

SEPTEMBER RM21,640.00 RM1,440.00

OCTOBER RM18,500.00 RM850.00

NOVEMBER RM19,400.00 RM1,200.00

DECEMBER RM22,250.00 RM2,250.00

TOTAL RM247,470.00 RM17610.00

TOTAL SALES FOR YEAR 2015: RM247,470.00 + RM17610.00 = (YEAR 1) RM265,080.00

TOTAL SALES FOR YEAR 2016: increase 5% = RM 278,334.00 (YEAR 2)

TOTAL SALES FOR YEAR 2017: increase 10% = RM 291,588.00 (YEAR 3)

MARKET SHARE

NAME OF THE COMPETITORS BEFORE ENTERING THE MARKET (MONTH)

AFTER ENTERING THE MARKET (MONTH)

COMPUTER/PERCENTAGE

COMPUTER

%

COMPUTER

%

CLnet Solution

118,994

40

104,119

35

Ezytronics

178,490

60

163,616

55

Doctor Comps

0

0

29,748

10

TOTAL

297, 484

100

297, 484

100

Before Doctor Comps enters into the market, the market shares for the tuition business are

split between two competitors Clnet Solution and Ezytronics. Each of them has the market share of

40%, and 60% respectively. The total computer of the market share is 297, 484 computer. Clnet

Solution has about 118,994 computers. Meanwhile Ezytronics has about 178,490 computers. That is

because Ezytronics has their own highly technical skilled technician in their academy.

However, after Doctor Comps entering the market, the market share for the business at the

target market has changed. Doctor Comps manages to acquire 10% of the market share leaving its

competitors with the share of 35%, and 55% respectively. The total value of the market share still

remains with 297,484 computers. CLnet Solution has about 104,119 computers. Meanwhile

Ezytronicshas about 163,616 computers and for Doctor Comps will have 29,748 computers. The

initial stage, of course Doctor Comps could not manage to beat its competitors share but after a

while, we are confident that we can acquire more of the market share.

MARKETING STRATEGIES

Marketing strategy is one of the important elements to market the organization services.

The organization must use many strategies to promote our services to the customer. To Doctor

comps the marketing strategy is our strength to provide our services to the customer to make them

always remembers and we also provide the best services that is at the utmost quality, where nobody

would find any services better than our tuition centre. The marketing strategies that we use in term

to our services to market level are:.

Quality

Doctor comps only offer good quality of services, so that we can get many customers since the

customers always seek for the best quality provided to the customers. Quality plays a main role

in marketing strategies. The main thing that always we think before offering our services to the

customer is the quality. From the quality we can know that our customer will satisfied with our

services. When they are satisfied of the quality of the services, they will tell to other people

about our service centre whose do not know the existence of our business. To offer the best

quality services to our customers, we provide a professional and excellent technician with

different skills and talent in order to meet the customer expectation and choose the quality of

repairing and maintenance to be use which will satisfy our customers wants. Therefore, this will

enhance the influence of the customers to attract them from the quality perspective.

Place

Doctor Comps Repairing and Maintenance is allocated atJalan USJ 25/1, 47650 Subang Jaya,

Selangor. This building has already completed with basic amenities such as water and electricity.

Subang Jaya is a strategic place to open up our business because it is located in middle of a city

where surrounded with community. Besides that, many customers from many other areas will

come to Bandar Subang Jaya such as from Shah Alam, Puchong, Petaling Jaya and other area in

Subang Jaya because of the strategic location. Therefore, it is suitable to open Doctor Comps

Repairing and Maintenance since the surrounding is good for our computer repair shop.

Promotion strategy

This will be done through ads in various newsletters as well as a networking campaign. To

promote our services, we also use business card, and brochure. Those are an important part of

our marketing efforts. Such ads will give us a medium for consistently getting our message and

brand in front of a large number of potential customers. It will make up a large part of our target

market. In addition, the business section will provide us with a means for communicating with

our business customers. Plus, we have do advertising and promotion at website and Facebook

where we have more customers from social networking. It is because more people use this social

networking to make communicate and interaction with people in visual life

.

Business Card

Business card will be given to customers . It is enable customer to deal with us. This

card is completed with our company’s name, logo, contact number and twitter’s name.

Signboard

Signboard put on front of the building. Its function for advertise business to people.

RELATIONSHIP WITH CUSOMTERS

At Doctor comps, we emphasized on having good relationship with our customer. We

believe that when we give our customer good service and we build good relationship with them;

they will come back to us. Not only that, they will also tell their friends about our business. This will

in turn give us more business opportunities in the future. In order to do so, Doctor comps has

decided on several strategies:

1. Hire professional technician.

2. Provide affordable prices.

3. Contributes feedback to customers.

MARKETING BUDGET

Items Fixed Assets Expenses (RM)

Monthly Expenses (RM)

Other Expenses (RM)

Amount (RM)

Signborad RM1500.00 RM1500.00

Business Card (RM3 x 200)

RM 600 (Every 3 months)

RM600.00

Banner (15ft x 3ft) (RM120 x 3)

RM360.00 RM360.00

Total RM2460.00

OPERATIONAL

PLAN

INTRODUCTION

Operational plan is one of the most important elements in the business. Operation strategy

will make our business more effective and efficient to achieve good services and satisfy

customer’s needs. Good management in the operation process is important to make sure

the business is stable. The operation of business has to plan, prepare and control all the

transaction of the business. Besides that, operation helps us to achieve our objectives.

OPERATION OBJECTIVES

1. To have a good relationship with the entire customers and suppliers who have a

transaction with our business.

2. Using a guideline in operation device for starting service in the business.

3. Ensure that enough material to fulfil customer’s needs.

4. Recognize the future problem when the business is done. So, the operation part can

prevent problems step by step.

5. Ensure all the expenses of operation are minimum and reasonable.

6. To maximize our profit and minimize cost of production

OPERATION AND BUSINESS HOUR

OPERATION HOUR

Monday – Thursday : 9.00 a.m – 6.30 p.m

Saturday – Sunday : 12.30 p.m – 3.30 p.m (booking call only)

*Friday – off day

BUSSINESS HOUR

Monday – Thursday : 10.00 a.m – 6.00 p.m

Saturday – Sunday : 12.30 p.m – 3.30 p.m (booking call only)

*Friday – off day

PRICE OF SERVICES

Services Shop (RM) Customer’s place (RM)

Installation 20 – 150 35 – 160

PC Cleaning 25 – 66 45 – 100

PC Maintenance 100 – 450 150 - 550

Printer Repairing 45 – 170 50 – 200

Computer Hardware Repairing 300 – 1000 450 - 1500

Laptop Hardware Repairing 350 – 1050 550 - 1650

SCHEDULE OF REMUNATION

Position No. Monthly Salary (RM) EPF Contribution (8%) (RM)

SOCSO (RM) Total Amount (RM)

Technician 3 3600 288 223.20 3088.80

TOTAL 3 3600 288 223.20 3088.80

OPERATION FLOWCHART

Phone booking

Technician go to check problems / user come to shop to repair

Payment receive by customer

Repairing process

Customer pick up / technician sent repaired hardware

Process end.

BUSINESS PREMISE LAYOUT

LIST OF EQUIPMENTS

EQUIPMENT QUANTITY PRICE PER UNIT TOTAL Computer Component

1)RAM -Adata DDR3 RAM 2GB -Apacer DDR3 1600 mhz hgb -Avexir Core Series 4GBX2 DDR3 -CorsairVengeance 8GB DPR -Kingston HyperX savage 16GB DDR3

10 12 10 8 8

90.00 128.00 406.00 378.00 599.00

900.00 1536.00 4060.00 3024.00 4792.00

14312.00

2) Internal Hard Disk -Western Digital WD AV-GP 500GB -Hitachi Travelstar 2.5” 500GB -Western Digital Caviar 10PURX SATA 3 ITB HDD -Toshiba DTOIACA100 32 MB Cache SATA 3 ITB Hard Disk

6 12 6

6

150.00 169.00 379.00

314.00

900.00 2028.00 2274.00

1884.00

7086.00

3)Processor -Intel Haswell Refresh Core i3-4160 3MB 3.6GHZ -Intel core i5-4590 3.7GHZ Processor -Intel core i7-4790k 4GHZ Processor -AMD socket AM3 Fx 4300 3.8GHZ Processor -AMD Trinity Quad-Core A10-5800K Processor

8 4 4 6 8

448.00 813.00 1400.00 399.00 449.00

3584.00 3252.00 5600.00 2394.00 3592.00

18422.00 4)Graphics card -GTX 980 Ti 6gb -Radeon r9 280 3gb -GTX 960 4gb -Radeon R7 260X2gb -GTX 980 4gb -GTX 960 Gaming 2gb

10 6 8 8 10 10

250.00 300.00 320.00 200.00 150.00 350.00

2500.00 1800.00 2560.00 1600.00 1500.00 3500.00

13460.00

Asset

1)Chair/Stool -Height Adjustable Drafting Stool -Public Seating 6224 Steel Stool

3 2

54.95 28.99

164.85 57.98

2)Display Case/Cabinet -70’ Black Display Case -Storage cabinet

2 2

374.50 200.00

749.00 400.00

3)Shelf -Edsal UR1848 Boltless

3

165.48

496.44

4)Vehicle -1992 nissan vanette 1.5(m)

1

12400

12400

14273.27

Repairing Tools

1) Ultra 130 Piece tool kit 1 240.00 240.00

2) vac N, Blo 500 Handheld Vacuum Blomer w/micro cleaning

2

280.00 560.00

800.00

Utilities

Monthly total

1) Vehicle service 150.00 150.00

2) Vehicle diesel 560.00 560.00

710.00



Salary (RM)

EPF

Contribution

(8%) (RM)

SOCSO

(RM)

Amount (RM)

Technician 2 2200 176 44 2420.00

Total 2 2200 176 44 2420.00

OPERATIONS BUDGET

Items Fixed Assets (RM)


Other Expenses (RM)

Total (RM)

Subtotal (RM)

Computer Repairing Tools

1)Ultra 130 Piece tool kit

240.00

2) vac N, Blo 500 Handheld VacuumBlomer w/micro Cleaning

560.00

Sub Total 800.00

Asset

1)Chair/Stool

227.83 222.83

2)Case/Cabinet

1149.00

1149.00

3)Shelf

496.44

496.44

4)Vehicle 12400 12400

14268.27

Utilities

1)Vehicle 150.00

maintainace

2) diesel 560.00

Sub Total 710.00

Cost Remunerations

2420 2420.00

Components

1)RAM

14312.00

2) Internal Hard Disk

7086.00

3)Processor

18422.00

4)Graphics card

13460.00

Sub Total 53280.00

Total

71478.27

Financial Plan


A financial plan incorporate al l financial data derived from the operating budget include the

marketing, operations and administration budgets. Financial information from the operating budget

is the translated or transformed into a financial budget.

Financial Plan is one of the most important aspect to determine whether success or failure of our

business. Systematically, and rationally in making the financial planning that can help make the

business move slightly.

THE OBJECTIVES OF FINANCIAL PLAN

- To minimum the cost in the business operation and find the reality cost that involve in the

business.

- To know the total amount of the expenditure and depreciation.

- To determine the size of investment.

- To identify and purpose the relevant sources of finance.

- To ensure that the initial capital is sufficient.

- To analyse the viability of the project before actual investment is committed.

- To be used as a guideline for project implementation.

- To know how much money flow in the business and the company development.

SCHEDULE OF TASKS RESPONSIBILITY

Position Tasks

Financial Manager

- Deals with all the financial transaction in the business. - As a Cashier, who will site in front of the outlet, and will manage the payment process, control the cash flow. - Responsible in gathering the financial input. - Estimate the ratios to know the profit per month.

FINANCIAL STRATEGIES

Financial strategies should be average in detail such as:

Find the potential space or size to invest in the project implementation cost.

The cash flow should be enough for carry on the business.

Make sure the expenses in each part are maximized.

To make sure the account is balance.

THE IMPORTANCES OF FINANCIAL PLAN

To determine the size of investment.

To identify the purpose the relevant sources of finance.

To ensure that the initial capital is sufficient.

To ensure that viability of the project before actual investment is committed.

To be used as guideline for implementation.

STEPS IN FINANCIAL PLAN

Gather all financial input

Determine the project implementation

Determine the sources of finance

Prepare the pro forma cash flow statement

Prepare the pro forma income statement

Prepare the pro forma balance sheet

Perform basic financial analysis

THE SOURCES OF FINANCIAL INFORMATION

Administrative Plan

1) Schedule of

Remuneration

2) Land and Building

3) Utilities

4) Businessregistration

5) Business Permit

Marketing Budget

1) Schedule of

Remuneration

2) Sales Forecast

3) Promotional cost

Signboard

Business card

banner

Operation Budget

1) Schedule of

Remuneration

2) Equipment

3) Salary, EPF, and

SOCSO

4) Maintenance cost

Financial Budget

Project Implementation cost

Source of financing

Projected cash flow statement

Projected income statement

Projected balance sheet statement

COST OF CONTRIBUTION

Item RM

Capital 18,811

Loan 145,557


(ADMINISTRATION)


Salary (RM)

EPF

Contribution

(8%) (RM)

SOCSO

(RM)

Amount (RM)

Manager 1 1300 104.00 26.00 1430.00

Marketing

Executive

1 1200 168.00 132.00 1500.00

Administrative

Executive

1 1200 168.00 132.00 1500.00

Operational

Executive

2 2400 336.00 264.00 3000.00

Financial

Executive

1 1200 168.00 132.00 1500.00

TOTAL (RM) 6 7300 1040 815 8930.00



Salary (RM)

EPF

Contribution

(8%) (RM)

SOCSO

(RM)

Amount (RM)

Technician 2 2200 176 44 2420.00

Total 2 2200 176 44 2420.00

ADMINISTRATION BUDGET


Other Expenses (RM)

Total (RM)

Deposit 1,000.00 1,000.00

Rental 8,000.00 * 8,000.00

Cost of Remuneration (Salary)

8,930.00 8,930.00


Other Expenses (RM)

Total (RM)

Printer 390.00 390.00

Laptop 7,000.00 * 7,000.00

Fax and Telephone 250.00 250.00

Chairs and Table 480.00 480.00

Rack 35.00 35.00

Air Conditioner 1,500.00 1,500.00

Printer Ink 40.00 40.00

Sub Total 9695.00

Items Fixed Assets Monthly


(RM) Total (RM)

Pen 18.00 18.00

Pencil 4.00 4.00

Ring File 16.00 16.00

A4 paper 180.00 180.00

Pencil Holder 4.00 4.00

Stapler 8.00 8.00

Eraser 7.00 7.00

Liquid Paper 45.00 45.00

Ruler 0.80 0.80

Address book 7.00 7.00

Cash Bill Book 68.00 68.00

Cheque Record Book 28.00 28.00

Computer Form 36.00 36.00

CD-R/CD-RW 11.50 11.50

DVD-R/DVD-RW 14.50 14.50

Hard Disk (1Tera) 300.00 300.00

Sub Total 747.80

Utilities Fixed Assets Monthly


(RM) Total (RM)

Water 50.00 50.00

Electricity 800.00 800.00

Telephone Bill 50.00 50.00

Internet 130.00 130.00

Sub Total 1030.00

Other Expenditure Fixed Assets Monthly Expenses (RM)

Other Expenses (RM)

Total (RM)

Business Registiration 80.00 80.00

License 300.00 300.00

Sub Total 380.00

Total 27,050.70

MARKETING BUDGET

Items Fixed Assets Expenses (RM)


Other Expenses (RM)

Amount (RM)

Signborad RM1500.00 RM1500.00

Business Card (RM3 x 200)

RM 600 (Every 3 months)

RM600.00

Banner (15ft x 3ft) (RM120 x 3)

RM360.00 RM360.00

Total RM2460.00

OPERATIONS BUDGET

Items Fixed Assets (RM)


Other Expenses (RM)

Total (RM)

Subtotal (RM)

Computer Repairing Tools

1)Ultra 130 Piece tool kit

240.00

2) vac N, Blo 500 Handheld VacuumBlomer w/micro Cleaning

560.00

Sub Total 800.00

Asset

1)Chair/Stool

227.83 222.83

2)Case/Cabinet

1149.00

1149.00

3)Shelf

496.44

496.44

4)Vehicle 12400 12400

Sub Total 14268.27

Utilities

1)Vehicle maintainace

150.00

2) diesel 560.00

Sub Total 710.00

Cost Remunerations

2420 2420.00

Components

1)RAM

14312.00

2) Internal Hard Disk

7086.00

3)Processor

18422.00

4)Graphics card

13460.00

Sub Total 53280.00

Total

71478.27

PROJECT IMPLEMENTATION COST

Sources Of Finance

Sources Contribution(RM)

Capital 17,447

Loan 146,483

Loan RM 146,483

Capital RM17,447

Total Sources of Finance RM 163,930

Pro Forma Cash Flow

Pro Forma Income Statement

Pro Forma Balance Sheet

FINANCIAL ANALYSIS

Conclusion We hope that the vision of Doctor Comps becoming a success business will become a reality and that

we will be able to reach our goal and objectives. As a business that contributes the better

performance from other company so that we will be able to raise our name and become well

organized.

We also believe that Doctor Comps will meet the demand among low-income community and

become one of the competitive advantage company compared to other competitors. However we

are aware of the challenge that we are faced from (COMPTITORS) but we are confident that with

each business partner’s experience and our corporation will lead towards solving the problems.

We hope that Doctor Comps will become established in Malaysia and internationally in the future.

In addition to that we also hope that our service can be accepted and meet the needs and wants of

the society.

Appendix

Equipment

faculty of computer science and...

Documents