faculty claves ap psyc unit 1 history research perspectives resarch methods pp

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    Psychology as a Science

    In this discussion we will explore: limits of common sense

    science - a method for understanding

    methods of science

    description

    correlation experimentation

    evaluating data with statistics

    sources of error and bias in research

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    How do we know things?

    We Just Know It Intuition orCommon Sense

    OR

    Tried and True Science

    Can we trust our intuition?

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    Science vs. Common Sense

    Why dont we rely on intuition

    (common sense)?

    1. Hindsight Biastendency to believe,after learning an outcome, that one

    would have foreseen it. To find out something has happened, makes it

    inevitableI Knew It All Along Phenomenon

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    Why dont we rely on

    intuition (common sense)? 2. Overconfidencewe tend to think

    we know more than we do Humans are usually more confident than

    correct.

    Try these anagrams: WREAT

    ETRYN

    GRABE

    OCHSA

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    Why dont we rely on

    intuition (common sense)?Water

    Entry

    Barge

    Chaos

    Once people know the target word,

    hindsight makes the words obvious. Webelieve that we should have seen thesolution in a shorter period of time.

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    Science vs. Common Sense

    Common sense and intuition often tellus about psychology

    e.g., suppose a study tells us that separationweakens romantic attraction

    common sense may tell us -out of sight, outof mind

    or common sense may say the opposite -absence makes the heart grow fonder

    Common sense can be inconsistent

    and based on hindsight

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    Science vs. Common Sense

    Science helps build explanations thatare consistent and predictive rather

    than conflicting and postdictive(hindsight)

    Science is based on

    knowledge of facts developing theories

    testing hypotheses

    public and repeatable procedures

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    Scientific Inquiry/Research

    Facts are what need to be explained objective - viewable by others

    based on direct observation

    reasonable observers agree are true

    Theory is a set of ideas that organizes facts

    makes predictions about observations (new facts)

    Hypothesis prediction about new facts (often implied by theory)

    can be verified or falsified

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    Scientific Inquiry/Research

    As a check on their bias, psychologistsreport their findings with

    Operational Definitions (of Concepts):a statement of the procedures used to

    define research variables

    Operational Definitions allow others toreplicate the study (repeating the essenceof the study to get similar results).

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    Research Methods in

    PsychologySetting - field vs. laboratory

    Methods of data collection self-report vs. observational

    Research plan or design

    descriptive correlational

    experimental

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    Descriptive Research

    Describes a set of facts

    Doesnotlook for relationships

    between facts Doesnotpredict what may influence

    the facts

    May or may not include numerical data

    Example: measure the % of new studentsfrom out-of-state each year since 1980

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    Descriptive Research

    Types of descriptive research

    1. Case Study

    In-depth study of one individual

    2. Naturalistic Observation

    Recorded observation of people or animalsin their natural environmentfocus on aspecific behavior

    3. Survey

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    Surveys

    Wording Effect - need to watch forbias, order of wording, too general

    (attractiveness, intelligence)

    Sampling

    False Consensus Effecttendency to

    overestimate others agreement with us Creates the need for a representative sample

    of the population

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    Surveys

    Sampling Contd.

    Populationall the cases in a group,

    from which samples may be drawn for astudy (e.g. study on studying habitspopulation would be allstudents)

    Random Samplesample in which everyperson in a group has equal chance ofparticipating

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    Correlational Resarch

    Collects a set of facts organized intotwo or more categories

    measure parents disciplinary style measure childrens behavior

    Examines the relationships between

    2 or more categoriese.g., more democratic parents have

    children who behave better

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    Correlational Research

    Correlation CANNOT prove causation Do democratic parents produce better

    behaved children? Do better behaved children encourage

    parents to be democratic?

    May be an unmeasured commonfactor e.g., good neighborhoods produce

    democratic adults and well behaved children

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    Correlational Research

    Scatterplotsgraphed cluster ofdots, each of which represents the

    values of two variables See pg. 27 for examples

    Correlation Coefficientastatistical measure of relationship Statistical measure of the extent to which

    two factors vary together, and thus of

    how well either factor predicts the other.

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    Correlational Research

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    Direction of a Correlation

    (slope of the points)

    Positive Correlationas one variable

    goes up, the other variable tends togo up (so as one goes down, the othergoes down)max. +1.00

    NegativeCorrelationas onevariable goes up, the other tends togo down, the inverse is also truemin. -1.00

    No Correlationcorrelation is 0.0

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    Strength of Correlation

    (amount of scatter)

    The higher the correlation coefficient

    is (without regard to sign) thestronger the correlation is.

    The stronger the correlation is, thebetter one variable can predict theother.

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    Correlational Research

    Correlations make visible relationshipsthat we might otherwise miss.

    They also restrain our seeingrelationships that actually do not exist

    illusory correlationsperception of a

    relationship where none exists(e.g., superstitious beliefs)

    Believelikely to notice and recall

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    Perceiving Order

    As humans we want to make sense of ourworld, so we look for meaningful

    patterns.ProbRandom sequences often dont

    look randomleads to illusory corr.

    If someone flipped a coin six times, which ofthe following sequences of H and T would bemost likely?

    HHHTTT HTTHTH HHHHHH

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    Correlational Research

    A little note about correlation

    CORRELATION

    DOES NOT PROVECAUSATION!!

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    Experiments

    Direct way to test a hypothesis about acause-effectrelationship between

    variables

    One variable is controlled by theexperimenter e.g., democratic vs. authoritarian classroom

    The other is observed and measured e.g., cooperative behavior among students

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    Experimental Variables

    Independent variable the controlledfactor in an experiment

    what the experimenter manipulates hypothesized to cause an effect on anothervariable

    Dependent variable the measuredfacts/data

    hypothesized to be affected

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    Independent Variable

    Must have at least two levels categories - male vs. female

    numeric - ages 10, 12, 14

    Simplest is experimental vs. control experimental condition gets treatment

    (e.g., gets the new drug) control condition does not

    (e.g., gets the placebo)

    (created when using a double-blind procedure)

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    Experimental Design

    Levels may differ between or withinpeople

    Within-subject experiment - differentlevels of the independent variable areapplied to the same subject

    Between-groups experiment - differentlevels of the independent variable areapplied to different groups of subjects

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    Experimental Design

    Random sample - every member of thepopulation being studied should have anequal chance of being selected for thestudy

    Random assignment - every subject in thestudy should have an equal chance of

    being placed in either the experimental orcontrol group

    Randomization helps avoid false results

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    Experimental Design

    Validityextent to which a testmeasures or predicts what it is

    supposed toInternalValiditycontrolled for

    confounding variables (if randomassignment is violated, can destroy

    internal validity)

    ExternalValiditygeneralizability(if random sample is violated, can

    destroy external validity)

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    Sources of Bias

    Observer-expectancy effect researcher has expectations that

    influence measurements Subject-expectancy effect

    subject knows design and tries toproduce expected result

    Blinding minimize expectancy by removing

    knowledge about experimental conditions

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    Blinding

    Single-blind study - when subjectsare kept uninformed as to the

    treatment they are receiving

    Double-blind study - when both

    subjects and experimenter arekept uninformed about aspects ofthe study that could lead to

    differential expectations

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    Double Blind Procedures

    Double Blind Procedures allow researchersto check for a treatments actual effects

    apart from the placebo effect- experimental results caused by

    expectations alone; such as a research

    participants enthusiasm for it or thehealing power of belief

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    Sources of Bias

    Confounding Variables -

    Any variable besides the

    independent variable that affectsthe dependent variable in one groupbut not the other.

    (e.g., placebo takes a study skillsseminar, non random assignment)

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    Research Settings

    Laboratory a setting designed for research

    provide uniform conditions for all subjects

    permits elimination of irrelevant factors

    may seem artificial

    Field research behavior observed in real-world setting

    poor control over conditions

    measures may be more representative of

    reality

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    Data-Collection Methods

    Self-report - procedures in whichpeople rate or describe their own

    behavior or mental state questionnaires

    rating scales

    on a scale from 1 to 7 rate your opinion of judgements about perceptions

    on a scale from 1 to 100 how hot is ...

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    Data-Collection Methods

    Observational methods - researchersdirectly observe and record behavior

    rather than relying on subjectdescriptions naturalistic observation - researcher records

    behavior as it occurs naturally tests - researcher presents stimuli or

    problems and records responses

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    Data-Collection Methods

    Cross-Sectional Studiesstudy inwhich subjects of different ages are

    compared at a given time

    Longitudinal Studiesstudy in which

    subjects are followed and periodicallyreassessed over a period of time

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    Data-Collection Methods

    Meta-Analysiscombine andanalyze data from many studies; it

    determines how much of thevariance in scores across allstudies can be explained by a

    particular variable