Key Performance Indicators

(KPIs) for Ecommerce

What is a KPI?

A KPI is a key performance indicator

which is a measure of a process,

event or activity. There are a lot of

ways to measure your ecommerce site

but here are our top 10 KPI’s for

ecommerce.

Sales Key Performance

Indicators:

Hourly, daily, weekly, monthly, quarterly, and annual sales

Average order size (sometimes called average market basket)

Average margin

Conversion rate

Shopping cart abandonment rate

New customer orders versus returning customer sales

Cost of goods sold

Total available market relative to a retailer's share of market

Product affinity (which products are purchased together)

Product relationship (which products are viewed consecutively)

Inventory levels

Competitive pricing

Marketing Key Performance

Indicators:

Site traffic Unique visitors versus returning visitors Time on site Page views per visit Traffic source Day part monitoring (when site visitors

come) Newsletter subscribers Texting subscribers

Chat sessions initiated Facebook, Twitter, or Pinterest followers

or fans Pay-per-click traffic volume Blog traffic Number and quality of product reviews Brand or display advertising click-

through rates Affiliate performance rates

Customer Service Key

Performance Indicators:

Customer service email count

Customer service phone call count

Customer service chat count

Average resolution time

Concern classification

Important 5 - Conversion Rate

Each person who visits a store is a

potential customer, in the same way

every visitor on an an eCommerce site

is a potential buyer. A successful

eCommerce store is one that converts

a high number of visitors into buyers.

Days and Visits To “Purchase”

Many of us may have seen these

metrics in Google Analytics, but most

of the time they go unnoticed.

Why are “days” and “visits to

purchase” great KPI’s? They help us

understand the customer’s on-site

behavior i.e. how long it took someone

to complete the desired action on the

website.

Visitor Loyalty

Visitor loyalty is one of the Key

Performance Indicators. It allows us to

measure if people visit your site

repeatedly and if they do it more

frequently. In the case of eCommerce

sites, this metric will help marketers to

analyze the visitor loyalty and also

help to analyze the days needed for

the conversion.

In-Page Analytics/Event

Tracking

In-Page Analytics can give you insight

into everything that occurs on your

page. In-page analytics is great at

showing the percentage of clicks on

the page. Marketers can use this KPI

to measure the clicks through various

navigation tabs in site and estimate

the traffic in each area.

Identifying the Mobile Visit &

Conversion Rate

In 2013 mobile is king, we have see

many predictions which clearly

demonstrate the importance of the

mobile-friendly sites (either,

standalone or responsive sites).

sources

http://www.adluge.com/blog/marketing

-intelligence/5-key-performance-

indicators-for-an-ecommerce-site-in-

2013/

http://www.shopify.com/blog/7365564-

32-key-performance-indicators-kpis-

for-ecommerce#axzz2fQHw05eL