fact sheets about priceminister anti-counterfeiting measures (2008)
DESCRIPTION
Statistics of PriceMinister anti-counterfeiting measures (2008)TRANSCRIPT
PriceMinister – February 25, 2009
PriceMinister anti-counterfeiting measures
fact sheets 2008
PriceMinister – February 25, 2009
Number of blocked accounts
Year 2007 : 1810
Year 2008 : 2625
0
500
1000
1500
2000
2500
3000
PriceMinister – February 25, 2009
Number of affected brands
Year 2007 : 152
Year 2008 : 240
0
50
100
150
200
250
300
I – What sort of items?
Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008.
PriceMinister – February 25, 2009
PriceMinister – February 25, 2009
Categories of items (2008)
High Tech37%
Leisure0%
Fashion, perfumes and cosmetics
59%
Electrical appliances
0%
Other0%
CDs, DVDs books
4%
PriceMinister – February 25, 2009
Trend between 2007 and 2008
0%
10%
20%
30%
40%
50%
60%
70%
80%
Mod
e
High T
ech
Culture
l
Loisi
rs
Autre
s
Electro
ménage
r
2007 2008
Fashion High Tech Cds, Dvds Leisure Other Electrical Books appliances
Most affected brands
Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008.
PriceMinister – February 25, 2009
PriceMinister – February 25, 2009
1 (5) Apple
2 (9) Perfumes (*)
3 (11) Microsoft
4 (2) Nike
5 (4) Sony
6 (15) Nokia
7 (40) Playboy
8 (6) Chanel
9 (1) Dolce & Gabbana
10 (3) Burberry
11 (8) Ralph Lauren
12 (18) Diesel
13 (20) Adidas
14 (44) Yves Rocher(**)
15 (19) Armani
16 (25) Nintendo
17 (16) Sandisk
18 (12) Lacoste
19 (13) DVD
20 (24) Hugo Boss (*) counterfeit and violation of selective distribution networks(**) violation of selective distribution networks only
PriceMinister – February 25, 2009
21 Louis Vuitton
22 Adobe
(…)
25 Puma
26 Dior
27 Samsung
28 Hello Kitty
(…)
32 LG
33 Converse
34 Hermès
(…)
40 G-star
(…)
44 Mont Blanc
(…)
48 Tiffany
(…)
50 Lolita Lempicka
(…)
I.1 – Fashion and cosmetic products
Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008.
PriceMinister – February 25, 2009
PriceMinister – February 25, 2009
Proportion of blocked accounts concernig fashion product category (2008)
Clothes36%
Watches2%
Perfumes and cosmetics
25%Sport15%
Leather goods12%
Other1%
Accessories9%
PriceMinister – February 25, 2009
Trend of the proportion of blocked accounts - Category "fashion"
0%
5%
10%
15%
20%
25%
30%
35%
40%
Vêtement Parfum Sport Maroquinerie Accessoires Montre Autres
2007 2008
Clothes Perfumes Sport Leather Goods Accessories Watches Others
PriceMinister – February 25, 2009
Most affected sport brands
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Nike Adidas Puma Converse Umbro Reebok
2007 2008
I.2 – High tech products
Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008.
PriceMinister – February 25, 2009
PriceMinister – February 25, 2009
Proportion of blocked accounts concernig High Tech product category (2008)
Pirate software23%
MP3 players24%
Storage devices18%
Mobile phone34%
Photo1%
Other0%
PriceMinister – February 25, 2009
Trend of the proportion of blocked account - Category "High Tech"
0%
2%
4%
6%
8%
10%
12%
14%
Téléphonie Son Logiciel Stockage Image Autres
2007 2008
Mobile phone MP3 player Software Storage device Photo Other
PriceMinister – February 25, 2009
Most affected mobile phone brands
0%
10%
20%
30%
40%
50%
60%
Apple Nokia Samsung LG Motorola SonyEricsson
HTC Blackberry
2007 2008
II – Where were the fakes bought by the sellers blocked by PriceMinister?
Study based on all invoices and other documents provided by sellers who were detected by the PriceMinister Anti-Counterfeiting Team in 2008
PriceMinister – February 25, 2009
PriceMinister – February 25, 2009
Did the seller provide any document ?
No64%
Yes36%
PriceMinister – February 25, 2009
Where were the fakes bought by the sellers?
Offline19%
Online81%
PriceMinister – February 25, 2009
Where were the fakes bought by the sellers?
Others11%
Gifts10%
French sellers (online and offline)
13%
Chinese websites25%
Online marketplace41%