fact sheet by creative companion

Brand minded and people centred experts on branding, communication and design, that fit easily and flexibly in client or agency teams to provide added value in the triad of business, people and technology.

MANIFESTO CREATIVE COMPANION

For the past 15 years, CREATIVE COMPANION worked for well known design and online agencies, production companies and consulting firms like Studio Dumbar, Clockwork, av communication, EuroArts and Ordina on clients like:

ABN-AMRO, AG2R La Mondiale, Allsecur, Artstart, Berliner Philharmoniker, Bakker Hillegom, Bundesverband Zementindustrie, Deutsche Grammophon Gesellschaft, Dutch Government, Essent, GE Access Europe, IMS Health, KPN, Mexx Europe, Nokia Headquarter, O.tel.O, Shanghai General Motors, University of Twente, University of Applied Sciences Inholland, W&W Versicherungen.

Christof Zürn +31 6 14697251 www.creative-companion.com

BRANDSTRATEGYONLINE SERVICE

DESIGNTHINKINGCREATE

CHOICESCREATIVEDIRECTION

MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE

functionalinnovation

BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE

FACT SHEET




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE

TOOLS AND APPROACH

inspired by Tim Brown




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE




MAKECHOICES

emotionalinnovation

processinnovation

EXPERIENCE


BRANDEXPERIENCE

TECHNOLOGY

BUSINESS

PEOPLE

Christof Zürn +31 6 14697251 www.creative-companion.com

PROJECT APPROACHProjects need a clear structure or methodology. But in theory things often look complicated and ‘the map is not the territory’. So do your first step, rehearse, prototype and have fun. Before the start: choose the right partner, clear the dance floor and trust your intuition.

1. Brand values and personality2. Brand research offline, online, social3. Differentiation and positioning4. Persona development5. Customer and consumer journey6. Consumer touchpoints and eco-system

7. Online and social media choices 8. Strategic and creative alignment 9. Ideation and innovation sessions10. Team composition and team lead11. Concept development 12. Communication and design




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BRANDSTRATEGY

ONLINE

SERVICEDESIGN

THINKING

CREATECHOICES

CREATIVEDIRECTION

MAKECHOICES

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R

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START

BRAND

STRATEGY

ONLINE

SERVICE

DESIGN

THINKING

CREATE

CHOICES

CREATIVE

DIRECTION

MAKE

CHOICES

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Christof Zürn +31 6 14697251 www.MusicThinking.com

MUSIK THINKING

WHAT IS MUSIC THINKING?Everything where metaphors, tools, techniques, patterns, instruments, brands and behaviours are derived from music and used in other areas or in a surprising new way.

INSPIRATION AND INNOVATIONWhere music and music thinking is used to solve problems, to reach goals or just inspire.

BE PART OF THE GAMEPlease feel free to tag and share your tweets with #MusicThinking if you find something that matches the description. Every week all the tweets tagged with #MusicThinking will be auto-matically published in The Music Thinking Weekly.

fact sheet by creative companion

Design