Facial ExpressionsBeth Hepple

InvitationalThis type of facial expression is where the model is slightly smiling, head to one side or looking back at the camera. There is more emphasis on the eyes rather than the mouth which is shut. It also has a hint of innocence.

Projected mood- Suggestive of mischief or mystery, the hint of contact rather than sexual promise, the cover equivalent of advertisings soft sell.

Chocolate BoxHalf or full smile, lips together or slightly parted, teeth barely visible, full or three quarter face to camera. Positive look, happy vibe.

Projected mood- blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.

Super-Smiler

Full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown.

Projected mood- aggressive, ‘look at me’ demanding, the hard sell, in your face approach. Normally very positive.

Romantic or Sexual

Dreamy, heavy- lidded, unsmiling big heads, or the overly sensual or sexual. Quite open, in your face and stand out- lets the reader know what they are thinking.

Projected moods: possible ‘available’ and definitely ‘available’.