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Facebook's Viral Channels

Facebook viral channels largely include the ability for a user to post facebook viral links in the

form of links, posts, comments and other shared items that his or her contacts can easily view.

When you can do this, your pages, posts etc. will reach more people easily. In turn, when any of

your contacts ‘like’ what you share, a message or feed of this activity gets posted to their wall,

where your friends’ friends can view it.

With almost all that you do on facebook, you will see that there is some form of notification

visible to people who are on your list. When your contacts log in to their accounts, they are not

taken to their profile pages; instead, they are able to see a whole roll of activities from all their

own contacts. In a manner of speaking, these form the facebook viral trends that users are so

used to. However, it essentially forms facebook viral marketing that most users take for granted.

It remains a feature that has led to facebook as well as businesses generating major earnings.

Most businesses that approach facebook for enhancing their business gains do so because of the

viral capacity that facebok has. It is this very feature that seems to give facebook its upper hand

over other social networking sites, and in view of Google Pluscreeping into compete, Facebook

has recently announced and additional feature that will accentuate its viral capcity; it now has a

viral channel for pages.

Facebook’s viral channel for pages will encourage growth, as it invites a user’s ‘friends’ to ‘like’

a page, and this may appear as a notification, which can generate further responses. It is plausible

to assume that this new feature may benefit administrators of new pages, especially those who

are keen to establish an initial fan base.

Invitations to your friends that ask them to ‘like’ your page will generate Facebook and email

notifications, and this can create a higher conversion rate in contrast to what Page suggestions

admins could achieve previously. However, accepting an invite will demand users to click his or

her way through to a Page.

Fundamentally, the viral effect is seen as crucial because it is a free marketing tool that helps you

pass on word about your page. As opposed to regular marketing channels that you have to pay

for, the viral capacity allows you to attain free marketing; the more friends and contacts you have

on facebook, the more you will gain from it.

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Social Cubix is a fast growing Facebook application Development and Social Media

Application Company which has had a fair experience of developing a good number of Facebook

applications and social media applications