facebook vs. twitter: how to improve visibility
DESCRIPTION
This was part of a presentation created for the Arrowmen Press Corps at the 2012 National Order of the Arrow Conference.TRANSCRIPT
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HOW TO IMPROVE VISIBILITY
BRANDON MCCANN
vs.
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People having conversations online
Definition
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Communication vs. Conversation
“Social media is a platform for sharing
two-way communications”
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Communication vs. Conversation
“How do we get more fans or followers?”
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“We create useful contentthat does something
for people”
“We educate, entertain,connect or be useful.”
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Communication is telling....Conversation is sharing.
STOP THINKINGOF SOCIAL MEDIA AS
ONE-WAY COMMUNICATION
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Social Network
Two-way connecting
Emphasizes profiles and people
3 to 5 posts per week
Re-sharing
Information Network (Microblog)
One-way following
Emphasizes consuming content
3 to 5 posts per day (real-time)
Re-tweeting
vs.
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800 million users
150 million are U.S.
Expected to hit 1 billion users by
the end of 2012
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12 WAYSTO IMPROVE
VISIBILITY
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1. Use short updates (10 words or less).
2. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.
3. Use quotes.
4. Reply to fans.
5. Ask questions.
6. Use photo albums.
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7. Where’s Waldo? Post hidden items to spark conversation.
8. Best caption contest.
9. Link to a video.
10.Favorite thing. Ask fans about their favorite thing.
11.Let fans vote on something.
12.Ask for likes: Ask users to “click like” if they agree with your statement or like a picture.
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BESTPRACTICES
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EMPHASIZE VISUALIZATION RICH VISUALS MAKE THE BEST CONTENT. USE A COMBINATION OF VIDEO, PHOTOS, AND LINKS.
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POSTING STANDARDS WHAT IS FACEBOOK SAYING?
VISUALLY ENGAGING posts generate 2x the engagement of basic text posts
Posts between 100 AND 250 CHARACTERS long(less than 3 lines of text) see about 60% more likes
Source: Facebook.com
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SCHEDULE YOUR POSTSNEW FEATURE ON FACEBOOK TIMELINE
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MIX IT UP DON’T JUST BLAST PROMOTIONAL MESSAGES
Informational
EntertainmentEngagement
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500 million users
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There is a big Twitter
Paradox: 80% of people are aware of
Twitter, but only 16% are using it.
Source: Insites Consutling "Social Media around the World 2011"
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FOLLOWING = SUBSCRIBING TO TWEETS
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Unlike Facebook, following on Twitter is not mutual.
You don’t have to approve or follow back.
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HOW TO USE TWITTER?•Treat like a blog•Very popular for external linking•Real-time nature favors news content•Good for event promotion•Publish content more often to catch followers•Limited to 140 characters per update•Quality over quantity •Use action verbs•Lodge members can receive updates through RSS, SMS, e-mail, or third-party apps.
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12 WAYSTO IMPROVE
VISIBILITY
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1. Leave room for re-tweets
2. Be re-tweetable. Post things that are interesting.
3. Converse. Talk with others especially when they aren’t talking to you.
4. Follow relevant people. If you follow them, more than likely, they will follow you back.
5. Be responsive. Reply to followers.
6. Use an URL shorter.
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7. Ask Questions.
8. Be the first. Reporting on news and events first will increase your changes of being re-tweeted.
9. Search ‘Who to follow.’ Twitter will suggest followers based on who you follow and more.
10. Use hashtags #. Create a hashtag and use #NOAC2012 and #OAPC. Search to see if your hashtag is being used first.
11. Tweet other people’s stuff. Re-tweet other interesting stuff from other people.
12. Search for tweets. Use the Twitter search function to find new lodge members to follow who are tweeting about your lodge, Scouting, or the OA.
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Twitter Resources:
TweetLater and HootSuite. Allows you to schedule tweets.
TweetDeck. Desktop software for monitoring and categorizing.
TwitPick: Share photos on Twitter.
Bitly.com and Cli.gs. Shortens URLs and tracks them.
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Social Media Planning
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QUESTIONS
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p_a_h's photostreamwww.flickr.com/photos/pahudson
John.Karakatsanis' photostreamwww.flickr.com/photos/johnkarakatsanis
cambodia4kidsorg's photostreamwww.flickr.com/photos/cambodia4kidsorg
Paz.ca’s photostreamwww.flickr.com/photos/pazca
Fanie!'s photostreamwww.flickr.com/photos/fanieart
SocialMediaOnlineClasses' photostream ww.flickr.com/photos/socialmediaonlineclassescom
PHOTO CREDITS
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mfinleydesigns' photostream www.flickr.com/photos/mfinleydesigns
mfinleydesigns' photostream www.flickr.com/photos/mfinleydesigns
JVC America’s photostreamwww.flickr.com/photos/jvcamerica
PHOTO CREDITS
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Creative CommonsAttribution. Noncommercial. Share alike.
For more info, visit http://creativecommons.org/licenses/by-nc-sa/3.0/
Contact: Brandon McCann at [email protected]