facebook talk 4th july (v1)
DESCRIPTION
Very very basic instructions on how to do the most simple things on FacebookTRANSCRIPT
Basics of Social Media
Introduction to Facebook
Tong Hsien-Hui
Director, Corporate Affairs and New Media
Agenda
• What is Online Social Media?
• What is Facebook?
• Facebook – Build your Presence
• Facebook – Socializing
• Facebook – Building Communities
• Etiquette and Suggestions
What is Online Social Media?
• Online community of people, companies, pets
and/or anything
• Discover, Read, Distribute (News, Information and
Content)
• Community bonds based on
– Shared Social Experience
– Shared interests or activities
– Reflection of real world network
• Consumer Generated Media (CGM) vs Industrial or
Traditional Media
Chart Source: Businessweek June 11 2007
What is Online Social Media?
Chart Source: Forrester Research Dec 2008
What is Online Social Media?
What is Facebook?
What is Facebook?
• The largest Online Social Media Platform (200 Million users)
• Founded by Mark Zuckerberg, another Harvard Dropout
• Allows users to interact by linking up with friends and
exchanging news, images, links, videos, etc…
• Allows the creation and management of groups and fan pages
• Integrated with blogging and microblog sites (like Twitter)
• Customized privacy settings
• Available in more than 70 languages
• Platform for simple MMPORG (Massively MultiPlayer Online
Role-playing Games) like Pet Society and Mafia Wars
Who is Facebook?
Mark Zuckerberg
Dustin
Moskovitz
Chris
Hughes
www.thefacebook.com
www.facebook.com
2003 - 2005
$200,000
Facebook – Build Your Presence
• Signing Up
• Fill in Profile Information
• Find Friends
• Group Friends
• Set Privacy Limits
Know Thy Cursor
Pointers – No Function
Hand – Clickable Link
Text – Add Text
http://www.facebook.com
Sign up with just an
email account
That’s all we need to
sign up. BUT you
need to be above 13
years of age
You need to confirm
you are a real human
being! Either visually
or……….
Using an Audio
playback
Write only
what you want
others to see
Upload Photo or
Edit Profile.
Also to add a short
blurb about
yourself
Edit your Profile
And Add New
Functions
The Famous Facebook Wall.
Update your thoughts, links
to share, photos, videos,
etc…
Links to your photo album,
videos, groups, etc…
Choosing a Profile Picture
GOOD
BETTER
BAD
WORSE
HOPELESSLY
MISGUIDED
Now to find your
friends!
No friends yet, so
this column is all
advertisements
You can search your email
account for friends already on
Facebook (Gmail, Yahoo,
Hotmail)
You can look at who
Facebook suggests to
you as possible friends
Or find them by name,
email, association,
etc…
1. Click on Add as Friend
2. Box with pops up
confirming you want to
add him/her
3. Click on Add a personal
message
4. Box expands to allow you
to type a message
5. Click Send Request
6. Type Text in Box for the
Security Check
You now need to wait for
him/her to confirm you as a
friend.
You will be notified by email
once he/she has confirmed
you as a friend.
Change Search Criteria
Relates to Friends’
Activities, Not Yours
For new members, Facebook
keeps this box up here
Your Personal
Status Update
This is news on
what your
Friends are doing
These are
suggested
friends
This indicates you
have a new
notification. You
will be notified if
there is any
important news
relating to you
You are here now at HOME
You are here now at PROFILE
These Tabs relate to Your stuff
List of Friends
List of changes made to your personal
profile on Facebook such as change in
info, change of status, provide a link,
post pictures, etc….
You are here now at PROFILE
Customize what news is posted on your wall as
well as what news is posted to your friends wall
Facebook’s internal email system.
Only to other Facebook members
Facebook’s internal messaging
system. You can only message
with your friends
You are here now at INBOX
You are here now at FRIENDS
Group your friends in logical or
relational clusters
Friends who have not accepted
your request are also shown as
Pending
The name of Lists you create will
appear here
Put in a Name for the List
1. Click to select
members of list
from Friends
2. Make sure you Click
Create List at the
bottom of the box
to confirm
You can add any of your
friends to a list you
created
Allows you to make changes to
your account
You are here now at SETTINGS
You can decide which actions are
emailed to you by Facebook
Facebook – Socializing
• Update Status
• Sharing Links, Photos, Video
• Writing on Walls
• What Friends are Doing and Commenting
Your Friend has Posted a Remark
and uploaded a Picture
You can choose to interact by
making a Comment, Liking the
post or Sharing it
All Friends
You are here now at HOME
Just the
Group
Stuff your friends are
doing
You are here now at HOME
This community moves
and reacts very fast!
You are here now at PROFILE
You are still in your own
Facebook Account
But you can view all
your friend’s profile,
information, wall feeds,
etc….. Unless they set
privacy limits on what
you can see.
Facebook – Building Communities
• Facebook Pages
– Similar to Personal Info
– Can generate events
– Can link photos, videos, web links
– Mini-Feed
– Indexed on Google
– Unlimited number of “Fans”
– Unlimited number of Updates to
fans
– Cannot invite friends
– Does not show in feed
• Facebook Groups
– Similar to Personal Info
– Can generate events
– Can link photos, videos, web links
– Mini-Feed
– Indexed on Google
– Unlimited number of “Fans”
– Unlimited number of Updates to
fans
– Cannot invite friends
– Does not show in feed
Click on Facebook Ads
and Pages to get to this
page
To create a new page,
click on Pages
The Name used in the
Electronic Signature
must match the account
name
1. Fill in basic information
2. Upload a picture
3. Add other Admins
4. Write something about
the Page
5. Share it by posting it on
your profile
6. Add pictures or video
or discussion tab
7. Add events1
2
34
5
6
7
Click on Groups
To create a new Group
Groups you belong to,
and recently updated
Groups your friends
recently joined
One major difference is the
ability to choose access
to the group.
Once you save, if you
publish, it goes to your
wall and your friends
are notified too
Etiquette and Suggestions
• Be aware that your Facebook community is a
real community
• Don’t create fake pages to get back at
someone
• Know the difference between the Wall and a
Message!
• Rejecting a friend request from someone you
do not know or may not know is NOT rude.
Etiquette and Suggestions
• Make sure your privacy settings are correct. Set up a limited profile to the public.
• Don’t tag others in your pictures…it may not be appreciated
• Manage the email notifications you get
• Be careful what you post…it doesn’t get removed just because you have
• Limit the number of intrusive applications you subscribe to